WHAT’S INSIDE COUNTS.
CONTENTS 5
the process: a bit about how and why I design
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nice cover: valencia college’s award winning literary magazine brags a noteworthy cover
resume: my brief history in one tidy space
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game changer: explore a board game that will take you through time and space
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better looking higher learning: rollins college gets a new look
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fight like a girl: RISE women’s fitness magazine shows that beauty isn’t for the weak
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liquid sunshine: branding for an annual bourbon fest -- what could be better?
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finale: sometimes people say nice things about me, here are a few examples
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bright eyed and bushy tailed: otus coffee company package design and branding
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sit, stay, drink: beer can designs for dog lovers and their friends
photos of lianne by: Jillian Quain
CONTRIBUTORS The Wife Of all the things I’ve done in life, lucking out and meeting my husband on OKCupid was definitely the best. He makes the best mac and cheese and knows within seconds what I will order when we get to a restaurant. We’ve shared great whiskey, dumb jokes, and awesome adventures for the past five years.
The Bartender Finding the right career has been a long, slow process for me. I started in the non-profit sector, but always held down a second job in the hospitality industry. When the non-profit sector and I said our final goodbyes, I moved behind the bar full-time. I can talk about booze, cocktails, and putting on a proper event for hours. The Dog Lover From day one, I’ve been excited about dogs. As a baby I put a 100-pound Doberman through the wringer, even managing to bite the poor guy. These days I’m a bit gentler, having has the opportunity to both rescue and foster dogs of my own.
The Gym Rat While I would love to use a hefty title, like athlete, I’ll settle for gym rat. While I’ve never been one for sports that involve hand-eye coordination, I have loved training for marathons, learning proper lifting form, and making progress on hand stands.
liannehayre.com Annual Issue
PUBLISHER LIANNE HAYRE EDITOR LIANNE HAYRE CREATIVE DIRECTOR LIANNE HAYRE ART DIRECTOR LIANNE HAYRE CONTRIBUTING WRITERS LIANNE HAYRE MARKETING DIRECTOR LIANNE HAYRE SENIOR ACCOUNT EXECUTIVE LIANNE HAYRE ACCOUNT EXECUTIVE LIANNE HAYRE EDITORIAL ASSISTANT LIANNE HAYRE
This portfolio has been lovingly created in it’s entirety by Lianne Hayre. While the creative content is my own, hours of feedback, encouragement, and inspiration came from designers that I respect as well as family and friends that have had the patience to listen while obsess. I could not be the designer I am today without all of the support I have received, so I’d like to dedicate my portfolio to those that have helped me grow — thank you all!
LIANNE HAYRE 418 W. Princeton St. Orlando, FL 32804 630/917.7305 4
LIANNE HAYRE
It’s a process.
Becoming a designer was the most natural thing to happen in my life, but also the most unexpected. When I returned to school after a decade-long break, I meant to take one class. I was regularly planning events as part of my job as a Beverage Director for a restaurant and thought it would be beneficial to capable of creating custom menus and invitations, so I signed up for a summer course. Little did I know that would be the beginning of another degree and years of balancing full time work with school projects, eventually freelance work, and regular life. But each step of the way I was more and more certain that becoming a graphic designer was exactly what I wanted to do. I love the balance of creativity and practicality. Creating work that delights an audience is my number one goal, and I believe it’s what I’m meant to do. My design flow starts with research and brainstorming, which usually results in inspiration photos and notes taped all over my office and home, and is followed by rough sketches. I’ve found that my best work comes when I push myself to create more than one version of a design and work as loosely as possible. Time and time again I’ve learned that when I fall in love with an element of a design too early it never makes the final cut. Letting myself play and feel out the design as I go is crucial to creating engaging work.
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Diligent and down-toearth, I love being a part of a hardworking team and designing pieces that create trust, delight, and engagement. I think that the best part of design is that it’s a life-long learning process.
Photoshop InDesign Illustrator Spark Customer Service Basecamp MailChimp Canva Time Management Microsoft Office Raisers’ Edge Survey Monkey
HUBSPOT ACADEMY Content Marketing Certificate 2018
VALENCIA COLLEGE
Technical Certificates: Graphic Design Support Interactive Design Support President’s List all semesters Orlando, FL • 2016-2018
NORTH PARK UNIVERSITY
B.A. Sociology Certificate in Non-Profit Business and Management Graduated Magna Cum Laude Chicago, IL • 2003-2007
ACHIEVEMENTS
ABOUT ME SKILLS 6
EDUCATION
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WORKING HARD FOR SOMETHING WE DON’T CARE ABOUT IS CALLED STRESS: WORKING HARD FOR SOMETHING WE LOVE IS CALLED PASSION. – SIMON SINEK
AWARD WINNER Typography Poster Valencia College Juried Student Art Show 2017
AWARD WINNER Literary Magazine Valencia College Juried Student Art Show 2018
MARATHON RUNNER
Completed two full marathons and two half marathons
VOLUNTEER
Foster for rescue dogs through Sniffing Snouts Pitbull Rescue
MAY 2017 – CURRENT
GRAPHIC DESIGNER
Rollins College • Orlando, FL Designed a wide range of print and digital materials specific to the needs of the College, focusing on admissions, donor relations, and social media. Worked with a team to produce three magazines annually, helped transition the institution to a new brand, and regularly met bespoke needs of all departments. • Created all social media filters and creative content. • Promoted internally from intern to Graphic Designer after six months.
JUNE 2016 – CURRENT
GRAPHIC DESIGNER
Freelance Graphic Designer • Orlando, FL Created logos, packaging, email templates, branding, etc. for a variety of clients. Delivered all goods on time and within budget, while balancing numerous projects. • Managed all client relationships and billing while concurrently doing all required design work. • Notable clients include: Pinellas Ale Works, Otus Coffee Company, Jeremy Drosin Realty, Awaken Acupuncture, Radiant Spa.
RESUME
PROFESSIONAL EXPERIENCE
NOV 2015 – APR 2017
BEVERAGE DIRECTOR
The Osprey Tavern • Orlando, FL Lead a team of eight staff members in order to execute all bar operations. Developed relationships with brand ambassadors and local sales teams to introduce the market to new spirits and trends through regular activations. • Supplied public relations team with all marketing materials required for publications, including creative content and interviews. • Managed and re-ordered $30k in monthly inventory, producing over $100k in sales.
APR 2014 – NOV 2015
NOV 2016 – MAR 2017
CENTRAL FLORIDA BRAND AMBASSADOR
Compass Box Whisky • Orlando, FL Responsible for both retail and on-premise events including tastings and trainings for consumers and mixologists. • Engage new consumers during store tastings, share product knowledge, and give out samples. • Develop relationships with venues, plan, and implement tastings and trainings.
EVENT MANAGER, BARTENDER
Lil’ Indies • Orlando, FL Managed and executed all on- and off-premise special events, including spirit tasting, staff training, marketing events, and private catering. Completed all position specific duties while also bartending during regular service. • Engaged and retained clientele for off-site catering, including weddings, birthdays, and business functions.
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GAME CHANGER
For this student project,
I was tasked with working as a team of two to create a new version of the board game Ludo. Ludo is similar to Sorry, where players race to the center of the board and are able to knock competitors back to home as they go. Melissa Terrizzi and I worked closely to develop a space themed version of the game. In our version of Ludo, players race to the worm hole in the center of the board, avoiding black holes and battles with opponents. Being a great illustrator, Melissa brought the game to life with detailed drawings of weapons and astronauts, creating a vintage feel. I created a board layout and worked closely with VNM to have the board laser cut into 6mm birch. I altered an existing 14� paper mache hat box to create a round box that would open to also serve as the game board.
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Construction
The top of the box becomes a board game with 1� edges, helping prevent the loss of dice. For the bottom of the board we cut PVC pipe into short lengths and painted them black for easy storage of pieces, dice, and the rule book. To bring the colors of the game into our space theme, we created a backdrop of space images, desaturated the image, then overlaid the four different team colors. The top of the board has holes that are cut completely through the board, while the board game has carefully hand glued circles that were cut to fit each space on the board using a Curio Cameo.
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Based in Winter Garden, FL,
Otus Coffee Company is new on the coffee scene but is sure to become a household name sooner than later. With their attention to detail and amazing roasts, this easygoing roaster delivers a friendly pickup in each cup.
“OTUS IS ABOUT BEING BRIGHT, ALERT, AND FRESH. CREATING AN UNPRETENTIOUS, QUALITY BRAND IS WHAT MATTERS MOST.”
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– Glen Turch, Owner-Operator of Otus Coffee Company
Logo:
coffee company
For Otus’ logo I wanted to create something that felt open and strong. Designing for a demographic that is swiftly changing to younger couples and new parents, I wanted something clean that wouldn’t feel overly trendy. A friendly type with a stoic owl tucked neatly into the “O” balanced the historic and new of Winter Garden.
Brand Fonts:
Archer Semi-bold
Archer is an approachable font with a hint of sweetness, but isn’t overly cute. I chose this font because it seems like a font you could have a conversation with over a cup of coffee. It would tell you the truth and crack a joke if the honesty was too much. This is a font you want to befriend, so I felt it was perfect to represent a small coffee company with big plans.
coffee company
Open Sans
Open Sans is a geometric sans serif font that is easy to read, comes in a large variety of weights, and works well for both bold headlines and small body copy. It’s versatility for print and web is an added bonus.
Given that Otus will have a variety of products and packaging, I felt it was smart to develop a basic color guide as we begin to establish the brand. Over time this will grow and change, but given the character of the brand I wanted to bring in bright, but not intense colors. The print budget required that all packaging be hand stamped or hand stickered, so the colors will always be against a dark brown or tan background. In order to avoid feeling too natural or soft, these were some of the starting colors I chose for the brand.
Additional options
coffee company
{
Colors Guide:
Primary brand colors
Additional options
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LIANNE HAYRE
CLASSIC SPIRIT
new moxie
American whiskey artfully blended and finished in Jarvis Estate wine casks
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NICE COVER
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hoenix is a literary magazine produced by Valencia College’s student body. As a design team we worked closely with the editorial staff and strove to bring their vision of a “museum feel” to life. Attempting to mimic a museum map, we included directional elements throughout the layout. When it came to the cover and staff page, I felt introducing this concept was best done through color coding the editor’s note to begin the association.
The staff page features an editors note that is broken into color-coded sections. These correspond with each magazine, all of which function as different areas of the museum. The editors and designers are introduced to the audience as “docents,” offering guidance through the museum and carrying over the color coded design. Among multiple awards received by the entire team, I won the Florida College System Publications Association Magazine Competition 2017 for Staff Page.
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CLASSIC SPIRIT
new gusto
American whiskey artfully blended and finished in Jarvis Estate wine casks
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Better Looking HIGHER LEARNING A prestigious liberal arts college gets a smart new look, thanks to a cleaner color scheme, stunning fonts, and an elegant new logo.
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began working at Rollins College in Winter Park, Florida in spring of 2017. The design team was beginning a re-brand of the entire college, moving away from a traditional rich navy and gold color scheme and typographically clumsy word mark for a logo. For months on end our team looked at shades of blue, new marks, and type choices that would balance collegiate and eye catching. Almost a year later we arrived at a new color scheme, logo, and style guide and it was time to start implementing these changes top to bottom.
On this page there are examples of a range of pieces I worked on, from a quick update on pens one department gave out to students and stickers for new student orientation to a more complex redesign of a folder for prospective students visiting the campus. I updated the folder to fit new brand guidelines, but also added in a die-cut of the campus skyline and a series of quick facts about the college that the admissions department felt were the most important things to communicate to potential students.
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This invitation was mailed to all prospective students, around 18,000, that were identified as strong candidates for the college by an external marketing firm. Originally a simple postcard, I wanted to create a more dynamic piece
that highlighted what the College had to offer and folded out in an engaging way. I worked closely with the admissions team and our writing staff to identify what information was most crucial to share with prospective students.
Various print and social media elements are used on a regular basis to engage alumni and help communicate our updated brand. Below shows a booklet sent out to College board members outlining talking points regarding the school. On the top right is a section of the alumni magazine that is produced each spring and fall, it is mailed to roughly 40,000 Rollins’ alumni and supporters. It keeps donors engaged and shows the college community the value produced by a Rollins’
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education. On the bottom right are some of the social media illustrations I have created which are regularly featured on our college instagram. These illustrations feature our fox, part of the Rollins’ tradition of Fox Day which is an annual skip day during the spring semester. Sharing important college accomplishments and semester highlights, these illustrations are used to engage both current and prospective students. On average they are viewed by 500 unique views per post.
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Sit Stay
Drink Since May of 2017 I have been redesigning the Pinellas Ale Works brand. Beginning with new bottle labels and a logo redesign, the next step has been developing a plan for upcoming cans.
P
inellas Ale Works, or PAW, opened their doors in 2016 after two years of steady brewing and careful planning. Nestled among bars, restaurants, and other breweries PAW is part of the bustling city of St. Petersburg, Florida. They’ve been recognized on the state and national level for excellent brewing, some of their standout awards are Milk Bone Stout- 2017 Great American Beer Festival Silver Medal winner, and 1888 Russian Imperial Stout- 2017 Best Florida Beer Gold, and 2018 Silver Medal winner. The tap room boasts 30 taps, a shaded beer garden, and open space for lawn games and, of course, dogs. The only problem facing this lauded brewery was their image. Having hired a friend to
design bottles and cans based on quick ideas the brewers shared while brewing, the brand wasn’t cohesive. The lack of consistency made it hard for fans to track down their beers on busy shelves, so they sought to redesign the line. Since May of 2017 I have been working with PAW to carefully redesign the bottle line and create a plan for an upcoming canning line. Cans are lighter to ship and more affordable to produce, as well as light safe to protect beer, so this transition will make financial and environmental sense in addition to streamlining the brand. These cans represent the lighthearted feel of the team behind them and are sure to be stand out on crowded shelves.
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RISE: A FITNESS MAGAZINE FOR INSPIRED WOMEN
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CONTENTS SUMMER 2018
the inspiration issue
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ON THE COVER photo EMILY WATSON | ON THIS PAGE michaela north photo JAMES HARRIS molly aimes photo CAROLINE FRAM mobot photo DONNA WRIGHT
ON THE COVER Brooke Ence breaks records and redefines beauty. This Crossfit Champion is a woman to watch.
Departments
10 SELFIE CONTEST Want a free subscription? Snap a photo of you holding this issue and post it to Instagram! (Don’t forget to tag us so we can share it.) Go to risemag.com for more details.
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GYM LIFE
Learn a new skill with our step by step guide and check out our favorite gear.
HOW TO
The why’s and what’s of mastering the handstand push up. We break it down for you.
GEAR
Water is crucial for a great workout, so why use any old water bottle? We gathered up our favorites es in this month’s gear roundup. p.
THINK TANK
Get inspired by coaches we love and learn how to get the motivation you need.
MEET
Michaela North is a mother of three who crushed the 2017 Crossfit Games. Hear what she has to say about fitness, motherhood, and the love of competition.
MIND
Learn how to reach your goals by motivating your mind. We gathered top sports psychicatrists to give you the skills you need.
INSPIRE
Meet Molly Aimes, a coach that has helped us up our game, as she shares her work and positive spirit.
“RISE celebrates what it means to be a strong, healthy woman. It is bright and beautiful, but also bad-ass.”
Why RISE?
When I started the layout for RISE, I wanted to create something bright and beautiful for women with an interest in fitness. The magazine is largely targeted at female weightlifters, CrossFit competitors, and other less traditionally “female” sports. I wanted to create a feminine style that walked the line between strong and delicate. Including soft, often italicized serifed fonts help keep things personal and sophisticated while bold colors and capital letters showed strength. To balance the vibrant colors throughout the book, white space and black and white photography kept things clean and easy on the eye.
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LIQUID SUNSHINE
Florida Bourbon Bash Beginning in January of 2019, the Orlando Whiskey Society will be putting on an annual Bourbon Bash featuring tastings from a wide variety of distilleries. Educational seminars will be held so aficionados can gain insight to their favorites and have chances to purchase limited release bottles. For this design, the Florida Bourbon Bash folks wanted something that represented
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Florida, would work well for single color merchandise, and would appeal to a wide audience in regards to age and income. I sought inspiration from a badge style logo, referencing everything from national parks and vintage Florida design. The splashing glasses, small palms, and barrel are all elements that feel true to enjoying a pour with friends in Florida.
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FINALE Here’s the thing. We all have our strengths and our weaknesses. I think it’s important, especially as a business owner, to be able to identify both. I purely suck at design. I know when something looks great but I haven’t a clue how to create it. Lianne, in this case, is everything I’m not. She was able to listen to me share about my business, what I want my brand to say to people and she was able to make informative, easy to read, very aesthetically appealing business cards and menus for me - she also found me great deals where she could which is a huge weight off my mind as I’m paying for a bunch of other things for my business! — Saima Bhatti L.Ac, D.O.M. Awaken Integrative Health Centers
Lianne is a true powerhouse. After working with her on several jobs, I have only the utmost respect and admiration for her. She is quick to get a job done and done correctly from the start. Lianne is my number one resource when I get stuck on a project of my own or need a second eye on design work. She brings a positive vibe wherever she is and I remain eager to work with her any chance I get. — Jillian Quain Graphic Designer
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Lianne is a pleasure to work with and has an amazing eye for design and brand strategy. She takes our vision, ideas and product from which she produces a living, breathing story that is easily and effectively communicated to its targeted audience. — Glen Turch, Owner Otus Coffee Company Having worked with many designers over my 10 years in Real Estate, I was re-introduced to Lianne via mutual friends and clients. Upon having an initial discovery meeting to identify my needs and multiple pieces of marketing needed I feel that she “got it.” Lianne offered a few options (which makes it easier than 10-12 options most designers tend to present on the first go) I was most pleased with the end result and it only took two tweaks that were rapidly addressed. I would highly recommend her services as she sticks to her timeline and is honest enough to address any possible delays. — Jeremy Drosin Urbanista Brokers, Inc.
It was absolutely work wonderful working with Lianne! She was able to take my rough ideas and make them look polished and professional! She is always quick to respond and was able to tweak things until they were exactly what I wanted. I will definitely continue to work with her for a long time! — Melissa Sonnenschein Radiant Massage & Skincare
Lianne is the kind of person you want on your team—her work ethic and positive attitude make her exceedingly valuable. Lianne is eager to learn and adapts quickly to any project you throw her way. Her ability to self-start and stay organized makes her remarkably successful in everything she does. Lianne’s enthusiasm for design drives her to push beyond the obvious and consider all the possibilities, making her a valued collaborator. Her outstanding communication skills and eagerness to help make her a beloved member of our team and creates a positive impression on everyone who interacts with her. — Tibby Starks Associate Creative Director Rollins College
CLASSIC SPIRIT
new favorite American whiskey artfully blended and finished in Jarvis Estate wine casks
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