ABSTARCT

THE FUTURE OF SOCIAL MEDIA MARKETING-

HOW WILL SOCIAL MEDIA MARKETING INFLUENCE THE FUTURE CONSUMER- GENERATION ALPHA

The last few years saw an increase in social media engagement. This paired with a surge in AR and VR technology developments we can expect an increase in advances in augmented and virtual reality in the social media realm. This report will discuss social media trends which might affect the future of social media marketing and influence the next generation of consumers, Generation Alpha.

Social media has fast become one of the most used and important ways people freely interact with others, it also offers multiple ways for marketers to reach and engage with consumers. Globally, the total number of social media users is estimated to grow to 3.29 billion users in 2022, which will be 42.3% of the world’s population (eMarketer 2018). Technology is constantly advancing and changing the way people engage with social media.