CONCLUSION

Overall, it is evident that technology advancements through social media will play a huge role in the lives of Generation Alpha- the future consumer. Having explored so many different aspects of social media and technology it is clear that the future of social media marketing is endless. It is important that as marketers we understand social media clearly as it has become highly culturally relevant and a dominant form of communication and expression. Marketers need to consider Generation Alpha in their longterm strategies. In 4 years time members of generation alpha will have outnumbered Baby Boomers and will be moving into adulthood in the next 10 years.

Technologies such as augmented reality and virtual reality are key to offering a new and immersive online experience for the future consumer. This type of technology will play a predominant role within marketing and will allow Brands to keep up with the fast paced environment and meet consumers needs. In order for the marketing industry to succeed with this new consumer it needs to adapt to their needs. It is apparent that the opportunities for social media marketers are endless, social media in marketing is used to connect brands with their audiences to build their brand, increase their sales and drive website traffic. Social media already plays a huge role in the lives of generation alpha members and is integral to the development of their identity. The future of social media will continue to make a huge impact on these consumers.

Members of generation alpha are more likely to buy from a company that contributes to social causes. The new consumers will be influenced greatly by who they follow on social media and who they deem transparent. Influencers will need to be more mindful of the messages they give to their audience.