CONCLUSION
Overall, it is evident that technology advancements through social media will play a huge role in the lives of Generation Alpha- the future consumer. Having explored so many different aspects of social media and technology it is clear that the future of social media marketing is endless. It is important that as marketers we understand social media clearly as it has become highly culturally relevant and a dominant form of communication and expression. Marketers need to consider Generation Alpha in their longterm strategies. In 4 years time members of generation alpha will have outnumbered Baby Boomers and will be moving into adulthood in the next 10 years. 29
