Facebook Business Page Pros and Cons
The main reason for a business page on Facebook is simply that number of people who have personal Facebook pages. Facebook now has 1.19 active monthly users. So, if you want to find the simplest way to reach 1.19 billion people, it would seem that a page on Facebook would be the best choice.
The alternative to a Facebook (FB) business page is a website. The difficulties with a website really are very similar to the difficulties of a FB page. But, some of the difficulties are unique. For instance, the design of the website is much more complicated and expensive if the business owner doesn't know how to design a website.
Then, there is the problem of being found in the search engines. A website needs to be indexed by the search engines. There is also the competition for coming up in the first 10 returns in a search engine. This usually requires the additional expense of SEO (search engine optimization).
But, just because a business puts up a page on FB does not mean that anybody will automatically find it. It takes a lot of work to get your business page found by people who might be interested in your product or service. I built a friend list that reached 1800 at one point. That is on my personal page. Why? Because I wanted to be able to market enterprise pages to those friends. Actually, the strategy is to ask them to "LIKE" your page, which is what starts getting your page noticed by the Facebook searches.
In addition to requesting page LIKES, a business page needs to use keyword rich descriptions of your business on your profile and cover photos. And, the page needs to be active with posts frequently, again using keyword rich material in the posts.
In other words, if your commercial FB page does not have sufficient LIKES, and doesn't have descriptions on your profile and cover graphics, and is not regularly active with new posts, and new post LIKES, your page isn't going to come up very high in the search results on Facebook. Bummer. But, my friend, the only place where success comes before work is in the dictionary. And, the reality is that Facebook doesn't cost you anything but time!
Resources: http://www.buyfacebooklikescheap.co.uk/ http://ezinearticles.com/?Facebook-BusinessPage-Pros-and-Cons&id=8384367
Thank you for reading!