Retail Sensitization Day 1 Session 3
Session Content • What is retailing? • Organised Shoe Retailing • Players in the organised shoe retailing – Brands – Independent retailers
• The Retail boom • The effects of Retail boom
What is Retailing ? • Selling Goods & Services to the end consumer • Generally at a Store
Types of Retailing • Store based retailing – Independent/Standalone stores – Department stores – Specialty stores – Food and grocery – Pharmacy – Lifestyle products – Warehouse-club/ hypermarket – Factory outlets
• Non store based retailing – – – – –
Internet Catalogue Direct MLM Vending
HYPERMARKET E.g. Big Bazaar,Giant…
DEPARTMENT STORE E.g..Shoppers Stop,Lifestyle,Globus,West side…
SPECIALITY STORE E.g:United Colors of Benetton,Regal shoes, Planet Fashion‌
The growth of Malls
Saharganj Mall, Lucknow
City Square Mall, Jammu
Changing face of the Indian retail industry
Store size
MALL MANIA
~ 50000 Sft +.
~ 30000 Sft.
Chains of large stores
~ 15000 Sft.
Stand alone large store First of chain stores “BATA�
~ 1500 Sft.
~ 400 Sft.
Single brand chains proliferation
Single brand franchised chains
Stand alone independents 50s
60s
70s
80s
90s
2000s Decade
The Retail Landscape •
Over 40 million square feet of modern mall space in various stages of development
•
10.5 million square ft. mall space under development in Delhi and suburban towns alone
• Differentiated positioning through product and tenant mix and facilities offered • Adequate parking facilities • Mix of shopping, entertainment and leisure • Specialized Facilities – children play areas, baby changing rooms special provisions for the handicapped
Footwear Retailing • Organized footwear market in India valued at US$ 400mn • Premium footwear market estimated at ~ 20% of the organized footwear market, expected to grow at 20-30% a year
Premium Footwear and Lifestyle Brands/ Stores Footwear Hush Puppies Florsheim Carlton Lee Cooper Fila K-Swiss Nike Puma Converse Curtume Cacique
Others Adidas Reebok Rockport Skechers Dr. Scholls Clarks Gasoline X’ess Nine West
Jane Shilton Hugo Boss Escada Louis Vuitton Royal Sporting House Marks & Spencer Ermenegildo Zegna Benetton Lacoste Mango
Organised Shoe Retailing • Shift in perception of customers while buying shoes • Shoe are no longer bought as a commodity • Now a “ Fashion Accessory” – Match it to the: • Occasion • Colour of your dress • Bags
Shoe Retailing - Then
Emphasis on product attributes – Comfort and Durability Shoe is a commodity and highly Versatile
Shoe Retailing - Now
Emphasis on Usage/ Occasion Oriented Fashion Specific shoes for specific occasions
Exercise Please give at least 4 reasons for the following question: What advantages/benefits does a modern retailer like Revolutions offer to the customer vs. a independent/ standalone store?