2024-25 Liberty University Club Sports Sponsorship Brochure

SPORTS

WHY BECOME A SPONSOR?

BIGGER CROWDS MEAN GREATER REACH FOR YOUR BRAND

With more than 20 Liberty Men’s DI Hockey games played at the LaHaye Ice Center each year and a maximum capacity of 3,000 fans per game, you have the potential of reaching 60,000 people at these events alone! The men’s DI team is coming off another great season where it made it to the final four of the ACHA nationals for the second time in program history. The team’s breakaway success is sure to bring more fans to the rink. And that’s not all — the LaHaye Ice Center houses four more ACHA hockey teams and facilitates various special events for the public each year, including junior and adult tournaments, summer camps, local field trips, and campus events.

Altogether, your company’s brand could reach upward of 250,000 people .

Liberty Club Sports has become one of the leading programs in the nation , offering a student-athlete experience comparable to programs at the highest level of NCAA competition.

Modeled after NCAA Division I athletic programs, Liberty Club Sports has experienced enormous growth since 2008, due in large part to direct support and financial investment from sponsors and the university.

Liberty’s Club Sports program began unofficially in 1985 with a collection of student-led teams that continued competing sporadically until 2008. The Club Sports department was officially recognized by Liberty University in 2008 and has grown to its current status as one of the top programs in the country .

In recent years, the department renovated the ice rink and added a training complex, a lacrosse complex, an equestrian center, beach volleyball courts, and disc golf courses to Liberty’s campus. The Club Sports program has blossomed from five teams with 82 student-athletes in 2008 to 40+ teams with more than 725 student-athletes in the 2023-24 season.

Liberty’s student fanbase makes Club Sports games some of the highest-attended sporting events on campus. Midnight games for men’s hockey, lacrosse, and volleyball draw thousands of fans, and men’s hockey is the second most attended sport on campus after NCAA football .

LIBERTY HOCKEY HIGHLIGHTS

• More than 16 professional players produced from Liberty’s program

• 13 players selected for the USA Hockey University Games team (4 women and 9 men)

• Women’s DI National Champions in the 2014-15, 2017-18, 2018-19, 2020-21, 2021-22, and 2022-23 seasons

• Men’s DI appearances in 15 of 17 national tournaments, including a final four appearance in 2023

RECREATION

• 7 summer hockey camps

• Stick and puck sessions

• Figure skating and learn-to-skate programs

• Intramural broomball games

• Men’s DII appearances in 11+ national tournaments, including four appearances in championship game

• Women’s DII conference champions in 2019 and a nationals appearance in 2023-24 season

• First school to ever send four ACHA teams to nationals in the same year

• Corporate and private rink rentals

• Campus ice skating events

• Public ice skating sessions

COMMUNITY EVENTS AND PARTNERSHIPS

• Rusty Blades Ice Hockey Club (1 team)

• Lynchburg Youth Hockey Association (5 teams)

• Virginia Commonwealth Games

• NCWA Mid-Atlantic Conference Tournament

• LCA and Youth Wrestling events

• VMI hockey

• UVA hockey and figure skating

• Ultimate Frisbee tournaments and summer leagues

• Racquetball tournaments

SPONSORSHIP BENEFITS

COMPANY LOGO

A sponsorship package increases your business’ exposure throughout Central Virginia and beyond by prominently displaying your company’s logo across several mediums.

TV

BROADCASTS

Liberty broadcasts men’s DI hockey games on the Liberty Flames Sports Network (LFSN) . Home games for men’s DI hockey, men’s lacrosse, and men’s volleyball (Liberty Arena games) are broadcast on ESPN+.

WEBSITE

Some sponsor logos are displayed on the LaHaye Ice Center and Club Sports websites, which are frequented by the Lynchburg community and LaHaye Ice Center customers as well as the faculty, staff, and students of Liberty University and Liberty Christian Academy.

FACILITIES

Every Club Sports team practices in a state-of-the-art facility. Recent updates include the Club Sports Complex, the Liberty Triathlon Center, the LaHaye Multipurpose Center, the Liberty Mountain Gun Club (three archery ranges, including a 20-meter indoor range, a 70-meter field range, and a 20-meter target 3D range) , and an Olympic training center.

LAHAYE ICE CENTER

• Men’s DI, DII, DIII Hockey | Women’s DI, DII Hockey | Women’s Figure Skating | Women’s Synchronized Skating

• Rink gym — weight training and turf section for athletes

• Athletic training room — wet area for hot/cold tubs and training tables for AT needs

• Club Sports administration offices

• Pro shop

• 10 suites

• Three-quarter bowl seating around the rink

• Total capacity: 3,000

• Chairback seats: 500

• General Admission seating: 2,500

• 2 concessions areas

LIBERTY LACROSSE FIELD

• Bench seating for 1,200

• Shaw Sports PowerBlade HP +2.0 monofilament synthetic turf system

• Facility also benefits NCAA women’s lacrosse and intramural sports

LIBERTY ARENA

• 4,000-seat venue

• Court projection technology

• Teraflex volleyball playing surface that’s assembled in sections and provides a safe playing surface for the Flames and their opponents and an attractive surface for fans (Liberty is one of only a few programs outside of the Power Five to use a Teraflex flooring system.)

DASHER BOARD

SPONSORSHIP:

• A 32-by-96-inch LaHaye dasher board advertisement for one year* (placed on the boards surrounding the rink)

• Sponsor recognition (logo/link) on the sponsor scroll during men’s DI home games

• Two Liberty Men’s DI Hockey season tickets (reserved seating for an additional $75)

* For the safety and visibility of hockey players and other skaters, all board signs must have a white background.

WEBSITE SPONSORSHIP:

Only three sponsorships available

• Available to all dasher boards sponsors Logo displayed on every Club Sports page (footer) and in logo scroll on home page, as well as prominent placement on sponsor’s page $950 $1,500

(AUG. 1-JULY 31)

VISITING TEAM GUIDE SPONSORSHIP:

$2,000

E ach year, 200+ teams travel into Lynchburg to compete against Liberty University Club Sports teams.

• Available to local restaurants and hotels that purchase a dasher board sponsorship

• Sponsors added to the list of preferred merchants, which will be distributed to all visiting teams for Club Sports

SCOREBOARD SPONSORSHIP:

$2,500

Only four sponsorships available

• Sponsor’s advertisement displayed at each game on the physical scoreboard and jumbotron screen at the LaHaye Ice Center

• Sponsor logo displayed on a LaHaye dasher board

• Sponsor logo/link on the Club Sports website

• Two men’s DI hockey reserved season tickets (Fridays OR Saturdays)

• Scoreboard logos displayed on screen at men’s lacrosse (Liberty Lacrosse Field) and men’s volleyball (Liberty Arena) games

FAN ENGAGEMENT SPONSORSHIP:

PRICE VARIES

• 22 intermission and/or media timeout fan engagement games and/or trivia sponsor (example: Musical Chairs, Shootout, Sparky Shuffle, T-shirt Toss) to be played/shown throughout home games during the academic year OR

• Stars of the Game: logo on T-shirt Toss, sponsoring the three athletes of the game after each men’s DI home game win. One sponsorship available for this option.

• Game day reads over the academic year

• Sponsor logo displayed on a LaHaye dasher board

• Sponsor logo/link on the Club Sports website

MIDNIGHT MAYHEM SPONSOR:

$5,000

• Many of these games sell out, and sponsors have exclusive rights to display their logos on all event promos, shirts, and advertising for five midnight games (3 men’s hockey, 1 men’s lacrosse, and 1 men’s volleyball)

• Includes sponsor logo displayed on a LaHaye dasher board

• Includes sponsor logo/link on Club Sports website

SUMMER CAMPS SPONSORSHIP

VARIES

• Available to local restaurants and hotels

• Sponsors added to the list of preferred merchants, which will be distributed to all summer campers/parents via emails and website pages for all seven hockey camps, two lacrosse camps, wrestling camp, and three equestrian camps

SPECIAL EVENTS

• Available to local restaurants, hotels, and events suppliers

• Sponsors added to the list of preferred merchants when planning and scheduling special events, including coaches luncheons (NCAA and Club Sports coaches) and events for all 700+ athletes, individual teams, and/or administrative staff.

• Includes sponsor logo/link on the Club Sports website and all promotional items/communications

HOCKEY GAME SPONSOR

MEDIA SPONSORSHIP

$1,500

• Podcast

• Sponsor mention on pre- and post-show, full advertisement read, and logo displayed in videos for 20+ podcasts during the season

• Includes a logo displayed on the LaHaye dasher boards

GAME DAY SPONSORSHIP PACKAGE

$4,000

• Sponsor logo and social media tag on all starting lineups, intermission updates, postgame report graphics, website ads, LaHaye dasher boards, and Wards Road billboards

• Sponsor included in Convocation announcements

POWER PLAY OR PENALTY KILL SPONSOR

$2,000

• During every power play or penalty kill, sponsor name announced over the PA system and sponsor logo displayed on jumbotron video screen

• Sponsor logo displayed on a LaHaye dasher board

• Sponsor logo/link on Club Sports website

ZAMBONI MACHINE SPONSOR

$10,000

• Sponsor logo wrap on one of the two machines for entire season

• Two men’s DI hockey reserved season tickets (Fridays or Saturdays)

GAME GIVEAWAYS SPONSOR

PRICE VARIES

• Various promotions played and/or read during game breaks

• Sole right to have company logo and details listed as co-branding with Liberty Hockey on the special giveaway/prize pack for the game (clappers, thunder sticks, cups, rally towels, car flags, mini sticks, chuck-a-pucks, coach bobble heads, etc.)

• First priority on booth setup at the top of the concourse as desired

• Email Kimberly Jamison at kjamison4@liberty.edu to discuss options

AGREEMENT OVERVIEW

For sponsorship packages that include LaHaye dasher board display, the sponsor will provide electronic, print-ready artwork in EPS format (vector) to Liberty University via email. Design background must be white.

Liberty University will have sponsor’s artwork printed and applied to dasher boards at the LaHaye Ice Center.

Sponsor is responsible for all costs related to any changes to sign within contracted 12-month period (Aug. 1-July 31).

LAHAYE ICE CENTER MAP

2024-25 HOME SCHEDULE

JAN. 31, FEB. 1 MIDNIGHT

SEPT. 13

OCT. 18, 19

SEPT. 20

OCT. 25, 26

DEC. 6, 7

JAN. 17, 18

FEB. 14, 15

OCT. 4, 5

NOV. 8, 9

JAN. 24, 25

FEB. 21, 22