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Liberty Windle
CV CASE STUDY [ WHAT TREND REFERENCES ARE YOUNG FEMALES USING TO DEFINE THEIR OWN STYLE IDENTITY ] MAGAZINE PORJECT [ ASPIRE ] FINAL MAJOR PROJECT [ MISSGUIDED MAGAZINE ] LOOK BOOK [ JAMIE LONG ] EXPERIENCE [ ANTIQUES QUARTER/REVIVAL ]
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W Liberty Windle
@libbywindle_x libertygeorgia1@hotmail.co.uk 07795537088
Personal Profile
Employment
Undergraduate student studying for a BA (HONS) in Fashion Communication and Promotion who possesses a proven ability to ensure deadlines are met by effectively evaluating, organising and prioritising work. Key strengths include the ability of making constructive decisions whilst maintaining a professional and helpful relationship with others. I have the drive and ambition to put the skills I have learnt into practise when entering the industry for a position that offers a technical and professional enhancement to become an expert within my creative area.
Doncaster Dome Leisure Centre Catering Assistant Here my communication skills have thoroughly developed from dealing with a wide variety of different customer’s. I have completed training courses to ensure I am up to date with health and safety requirements and responsibilities. Furthermore I regularly assist the event co-ordinator with the planning of upcoming shows including wedding and craft exhibitions and the Aurora fashion show.
Education University of Huddersfield BA (HONS) Fashion Communication and Promotion 2012 - 2015 This course has fully allowed me to put my creative skills to use. Various modules were covered including Merchandising, Marketing, Journalism and Advertising. Throughout these modules my communication skills have thoroughly developed and I now have the ability to listen effectively, present ideas appropriately, write clearly and concisely and work well within a group.
The Hub, Doncaster College TECH NATIONAL DIPLOMA in Fashion and Clothing 2010-2012 Gained conceptual and technical skills in garment making and created three pieces which were shown in a fashion catwalk show. Achieved grade - DDD
Interests & Skills
Able to use numerous types of word processing software’s such as; Photoshop, Word, Excel and Publisher. I am a self motivated individual and my creative flare is always shown throughout my work. Throughout my spare time I enjoy visiting exhibitions reading books and magazines alongside socializing with family and friends.
References
Experience
Charlotte Goldthorpe C.M.Goldthorpe@hud.ac.uk Queensgate, Huddersfield, West Yorkshire HD1 3DH 01484 422288
Antiques Quarter, Sheffield
Amanda Bradley
Event Planning amanda.bradley@dclt.co.uk Here I organised a vintage fashion catwalk for the Christmas market held at the Antique Quarter. I pulled all Doncaster Lakeside, Bawtry Road, Doncaster aspects of the show together by contacting clothing traders and models alongside planning the event schedule. DN4 7PD 01302 370777
LW Consumer Behaviour What trend references are young females using to define their own style identity? This study addressed the trend references females aged 18-21 use to define their own style identity examining the difference between those within further education to those within employment. To conclude the study, I investigated the trend preferences of both groups by exploring their fashion icons, purcasing behavioural habits and media references. The impact of their friends and celebrities was undeniable and vital to the discussion as to where the females drew their style inspiration from. Surveys were conducted with a total of 60 students and 40 employees and focus groups with a total of 8 students and 5 employees to explore the roles of their purchasing behavioural habits, their influences, their dress codes and their celebrity icons. The results found that females aged 18-21 refer to their friends and celebrities as the individuals who govern their dress codes. Social media plays an important role in their day to day lives as this is where they source their trend references from. When looking at advertising images and fashion in magazines, the females showed clear signs of being fascinated by the appearance of celebrities and their ‘perfect’ image created by the media. However, influences from parents and colleagues started to show among those aged 21 as their maturity levels had increased. To conclude, I found that employees were the individuals who were more aware of their own style identity. They understand how to individually portray their own personal style preferences whilst still abiding by given guidelines. Throughout this study, my ability to communicate through written content positively grew. I wrote clearly and succinctly tailoring my language to my audience whilst explaining my findings distinctly.
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ASPIRE ASPIRE Magazine Magazine
Here I worked alongside students Jessica Ruddlesdin Emma Kelly and Sarah Storey. To certain deadlines were met, we identified our behavioural strengths and weaknesses following the Belbin Team Role Theory Having the correct balance of skills, my role was the ‘Complete Finisher’. Throughout our completion processes, I thoroughly read through each piece of written content to ensure the highest standards of quality control were being produced.
Concept ASPIRE magazine is a UK based bi-monthly edition which publicizes the independence and unique style of upcoming creative’s. The magazine showcases and evaluates fresh talent from bloggers to musicians artists and designers who have a chance to impact the industry.
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The Content The content within varies from advertisements to reviews, inspirational quotes, interviews upcoming events, wish lists and editorials to ensure it targets innovative individuals interested in undiscovered creative’s.
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Here are two features I contributed to the magazine - one for fashion brand Pink Cadillac and the other for fashion designer Hannah Mitchell.
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The Photoshoots Three photo shoots were conducted; one for fashion brand Pink Cadillac and the others for upcoming designers Hannah Elizabeth and Hannah Mitchell. Photography student Emily Green shot both shoots where she took our direction exceedingly well and produced some astounding images. The style preferences ofour group were alike therefore we tailored the models and props together. The final images reflected the essence of the brand and designers showcasing their lively provocative taste and unique individuality
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LW The Missguided Magazine Throughout this project my interpersonal skills thoroughly progressed. I learnt to negotiate and make decisions independently whilst managing my time efficiently taking responsibility for the completion of each component.
Concept Missguided are an online fashion brand whose success has thoroughly increased since their debut in 2009. Articulating that the consumer is at the heart of everything they do I produced a bi-monthly magazine for the brand The aim of the magazine is toachieve continuing profitable growth by increasing engagement with their consumer.
LW The Content
The magazine abides by the essence of the brand delivering young fresh and aspirational content. To ensure the magazine attracts the interest of the consumer, I covered content from brand developments and promotions to celebrity style columns and seasonal trends including fashion, hair, beauty and fitness Furthermore, I interviewed Missguided’s stylist Sara and model Emily to give the consumer an insight into the brands identity.
LW The Layout I collaborated with Graphic Design student Laura Tomlinson for the design and layout of the magazine where we worked closely together creating innovative layouts. Throughout the magazine, art and fashion are closely drawn together using colours to separate different sections of content from fashion to beauty and fitness. To increase consistency we used the same fonts as those on Missguided’s website which are Courier New and Helvetica Neue.
LW The Trend The magazine consists of one trend, Intrepid. Intrepid is created through colour clashing, bold blocks, shapes and stripes to protrude a powerful and unexpected visual perception for Missguided. I styled the model myself where I drew inspiration from pop artists using playful colour combinations to bring an intense bundle of energy to the magazine.
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The photoshoot was carried out within a studio by photography student Chloe Dunn. Makeup artist Bethan Kiddle created some striking looks on model Katie Dinsmore and together we produced some exceptional images. I also composed three accessory pages where I styled and grouped each product shot to ensure the accessories appealed to the preferences of the consumer.
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Components Further components include the packaging of the magazine which has a minimal and sleek design. The magazine was placed within a slip and was to be delivered to the consumer within an a4 envelope to ensure it is kept flat upon delivery. For the promotion of the magazine I created consumer emails and Social Media posts for Missguided to directly target their consumer. Furthermore a marketing plan, promotional plan press pack, project management blog and research file was also produced.
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Jamie Long The Concept As a brand Jamie Long translates the traditional British Industrial Heritage look into its personality. The brand is envisaged as a new approach to Savile Row tailoring appealing to a younger more fashion conscious audience. The fluid style of creative director Jamie Long was the driving force behind the brands creation.
Group members included Grant Holmes Laura Hannah, Hana Saeed and Ira Bolohan
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The Look Book The look book consists of 26 pages advertising a range of accessories from bags to shoes, belts and underwear sets shot by photography student Madeleine Farris. I sourced model Alex Prescott who composed the polished and chic looks which were required to ensure Jamie Long felt andultimately represented a luxury brand. Alongside group member Grant, I styled the shoot where I drew inspiration from British Heritage including scenery tailors and past and present trends. Combining exclusive fabrics and designs, the aesthetics of the merchandise pushes the boundaries of modern men's tailoring in a contemporary and youthful direction.
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The Antiques Quarter Here I was given the opportunity to organise a vintage fashion show for the Christmas market held at the Antique Quarter in Sheffield. I pulled all aspects of the show together myself by contacting clothing traders to feature their merchandise on the catwalk alongside sourcing female models. Further roles included planning the event schedule and managing time efficiently whilst being under pressure to ensure the show ran perfectly. I styled the models covering decades within the 20th century and wrote briefs for the makeup artist and hair stylist to ensure the models appearances reflected their covered decade.
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“Libby Windle, a fashion student from Huddersfield University organized and styled the fashion show - a ‘vintage catwalk extravaganza’ and her artistic eye pulled together some of the key looks from across each decade of the 20th century starting from the 1920’s. Nothing could be a more fitting birthday celebration for the charming Picture House, which opened in December 1920 as a luxury cinema” (Kate's Kloset, Exposed Magazine)
LW REVIVAL Here I undertook a four week placement at the Revival Vintage store in Doncaster as a Visual Merchandiser working with both men and womenswear. Daily tasks included dressing window and in store displays uploading merchandise imagery onto their online website alongside dealing with customer enquiries.