Lib Tech Travis Rice Late Release

153 base

157

161.5 base

TRAVIS’ ART OF FLIGHT ALL TERRAIN FREESTYLE GEOMETRIES!

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• C2 Power Banana / Camber Combo Tech with Magne-Traction (C2 BTX) • Bio beans top sheet • Axis inversion fiberglass • Twin pointy pow shape & twin blunt jib shape • H-Pop core • Sintered base • Flex: 7 LIB TECH Travis Rice C2 BTX LTD: SIZE:

[art by Mike Parillo]

CONTACT SIDE NOSE WAIST TAIL STANCE* LENGTH CUT WIDTH WIDTH WIDTH Min-Max / Set back

153 C 2 BTX BLUNT 118.5 8 29.5 25.3 157 C 2 BTX BLUNT 121 8.2 30.1 25.8 161.5 C 2 BTX POINTY 124.5 8.4 30.4 26

29.5 20.25"- 26" / 0" 30.1 20.25"- 26" / 0" 30.4 20.25"- 26" / 0"

REGISTER AND WIN!

Register your Limited Edition T.Rice at mervin.com/register & be eligible to win Mike Parillo’s limited edition signed Asymbol print. For more info go to: www.asymbolgallery.com or www.lib-tech.com

LIMITED MERVIN MFG. RUN! ORDER NOW THROUGH YOUR REP FOR OCTOBER DELIVERY!

65 Banana Way, Sequim WA 98382, p: 206.204.7800

LIMITED EDITION T.RICE POWER BANANAS WITH MAGNE-TRACTION!

Travis’ favorite Art of Flight tested C2BTX Banana Tech Rocker/ Camber combination contours and shapes combined with a limited edition Mike Parillo art piece, make this board an instant collector’s item that you can also go as big as you want with. That’s it That’s all, King of the Hill, Good Wood, Editor’s Choice, Air and Style, Natural Selection, Travis has worked with the Mervin experiMENTAL division to hone his flexes, contours and geometries to all terrain freestyle freeride perfection.

All this and handcrafted near Canada in the world’s most environMENTAL snowboard factory!

BOARD INCLUDES:

• Art of Flight behind the scenes book: “ F LIGHT”!

• Book includes DVD + Blu-ray™!

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Travis Rice lead a team of photographers, editors and designers to create The Art of FLIGHT book, an oversized, photo-driven book featuring the stunning images captured and exclusive stories made while filming “The Art of FLIGHT.” Published by Red Bull Media House, all 200 pages are printed on 100-pound silk finish paper using unparalleled printing techniques held between a Smythe sewn hardcover. The limited edition book will include “The Art of FLIGHT” on both Blu-ray™ and DVD, be individually numbered with a hand stamp and come in a luxurious collector’s edition box.

MARKETING: • Ad running in Transworld Snowboarding, Snowboarder, & Snowboard-mag (on sale October, 2011) • Ad running on Lib Tech website for 4 months

• Press release, all media

CONTEST: REGISTER AND WIN!

(as introduced in the ad and on Lib Tech’s & Asymbol’s websites)

Register your T.Rice Limited Edition board at www.mervin.com/register and be eligible to win Mike Parillo’s full sized board art print from Asymbol.

Signed by Mike Parillo himself! for more info go to: asymbolgalery.com or lib-tech.com

LIMITED MERVIN MFG. RUN! ORDER NOW THROUGH YOUR REP FOR OCTOBER DELIVERY!

65 Banana Way, Sequim WA 98382, p: 206.204.7800

photo: Danny Zapalac

• Consumer web blasts