ROXY SNOW HARDGOODS - 10/11

ROXY SNOW 10/11 HARDGOODS

* 2 time X Games Superpipe Gold * 3 time US Open Superpipe Gold * Past and Future Olympic Athlete

G o l d - M e d a l - G e t t i n g S ty l e Packed with top-secret tech from the magical minds at Mervin, this award-winning board bears the influence of one of snowboarding’s most award-winning women. A relentless contest winner, esteemed Olympic athlete, and playful backcountry ripper—Torah demands the most innovative gear in existence. With that said, this year’s Eminence is a featherweight freestyle force (it’s 30-percent lighter!), utilizing Mervin’s revolutionary “Columbian Gold” core technology milled from fast-growth sustainable timbers. Winning board tests every year since it’s inception, the Eminence is no stranger to the spotlight—whether it’s taking Torah to the podium or earning accolades in its own right.

Eminence C2 BTX GRAPHIC: TORAH, ROXY BRIGHT EDITION

new! C2 BTX and Core!

Shape: True twin, Aggressive Freestyle Core: new! Columbian Gold Top: Bio Plastic Beans Base: Sintered 9900 Sidewalls: 5 SW Fibers: Vectran Fiber FLEX: 5 S pecial: C2 BTX – Power Banana.

Columbian Gold core, 30% lighter.

GOOD WOOD award winner, All Mountain >$400 category in 2010 & 2009!

Pro model designer for Torah Bright, 2xs X-Games gold metal, 1xs silver winner, 3 US Open titles, 3 World Championships and the Olympics.

LENGTH

CONTACT LENGTH

SIDECUT

WAIST WIDTH

NOSE / TAIL WIDTH

STANCE (MIN-MAX/BOC)

143 146 149 152 155

108 111 114 117 120

7.8 7.9 8.0 8.0 8.1

23.7 23.9 23.9 23.9 24.1

27.3 / 27.3 27.5 / 27.5 27.1 / 27.1 27.6 / 27.6 28.2 / 28.2

18.75"-23.5" / 0" 18.75"-23.5" / 0" 18.75"-23.5" / 0" 18.75"-23.5" / 0" 18.75"-23.5" / 0"

Mervin’s Gold-Medal Green Power WELCOME TO THE WORLD’S MOST ENVIRONMENTAL SNOWBOARD FACTORY!

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Global warming—it’s winter’s fiercest enemy. With that said, it’s time to ask yourself: are you riding a snowboard, or a highly polluting toxic toy? The masterminds at Mervin have over a quarter century of board-making experience and equally as much time on the front lines of shredding’s “green” fight. With half their lives spent hand-building snowboards, Mervin co-founders Mike Olson and Pete Saari demand a shop that’s as healthy for the crew and environment as possible. We’ve established the “EnvironMENTAL Division” headed up

by Norm Nelson and Mike Olson whose sole mission is to pioneer Mervin’s sustainable practices—whether it’s recycling every possible scrap manufacturing

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material, using the safest-possible epoxy resin systems, or heating the factory with 100-percent Lib Tech biodiesel. Nope, our boards aren’t imported from somewhere in Southeast Asia they're handbuilt near Canada in the USA with a snowboarder/surfer/skateboarder labor force. And our crew needs a healthy

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work environment to maximize their shred potential!

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1. We Recycle All Our Plastic: You can’t recycle silkscreened base material, so we use sublimation instead, and then properly recycle all of our excess base material. We also use water-cleansed grinding systems to minimize airborne particulate levels, and our offices have recycle bins for daily plastics, various papers, aluminum and glass.

5. Drop Beans Not Bombs: Mervin’s ExperiMENTAL Division Leader Mike Olson loves beans! When he’s not eating them, he’s fashioning bio-plastic topsheets made from them. Mervin is now employing an all-new, earthfriendly bio-plastic top skin made from beans that features the highest strength-to-weight ratio of any top sheet in the industry.

2. Size Doesn’t Matter: Mervin doesn’t waste odd sized wood—we employ our finger joiner to utilize what would normally be throwaway core pieces. These cores are actually stronger at the joint than regular wood, resulting in almost no waste wood and poppy, powerful boards.

6. Safe, Clean, Healthy: We use the safest-possible epoxy resin systems with minimal VOCs (volatile organic compounds), as well as soy-based elastomer on our sidewalls instead of toxic abs. And forget harmful solvents—we clean house with citrus-based solvents instead!

3. We Recycle All Our Wood: A soil and compost operation is conveniently located right next door to Mervin, which is where all our scrap wood ends up so it can be recycled as soil additive. We Foster Fast-Growing Farmed Wood: For years, Mervin has devotedly utilized renewable, fast-growing forest products for our cores!

We also recycle plastic base material.

7. Down With Toxic Lacquer Clear Coats: Mervin sublimates rather than silkscreens its graphics,which elimates the need for the cancer-causing, toxic automotive-lacquer gloss coats you see on many shiny snowboard top sheets.

4. Lib Tech Biodiesel: Mike and Norm run a Lib Tech biodiesel co-op with a filling station next to the factory.

This fuel heats our factory and runs many employees cars, as well as those of neighboring locals. Plus, the factory’s electricity is “green” power specially contracted from the local PUD (People’s Utility District).

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Envi C2 BTX

Ollie Pop C2 BTX

new! C2 BTX! Shape: Directional twin, All Mountain-Freeride Core: new! Full Envi Top: Bio Plastic Beans Base: Sintered 9900 Sidewalls: 5 SW Fibers: light Biaxial topglass w/bamboo to reduce overall glass usage FLEX: 6 Special: C2 BTX – Power Banana.

Art by Rex Ray. Set back stance, 1.5" for powder.

Full Envi core - 20% lighter!

Envi – short for ENVIronmental, is made with green materials using sustainable processes.

new C2 BTX! Shape: Harmonic twin – O-Pop shape, Playful park freestyle Core: new! Envi Alloy Top: Bio Plastic Beans Base: TNT Sidewalls: 5 SW Fibers: Quasi-isotropic Fiberglass FLEX: 4.5 Special: C2 BTX – Power Banana.

Envi Alloy Core - 16% lighter.

Team model designed with Erin Comstock!

GOOD WOOD award winner, Park >$400 category 2010, 2009.

Paradise for a park rider.

LENGTH

CONTACT LENGTH

SIDECUT

WAIST WIDTH

NOSE / TAIL WIDTH

STANCE (MIN-MAX/BOC)

LENGTH

CONTACT LENGTH

SIDECUT

WAIST WIDTH

NOSE / TAIL WIDTH

STANCE (MIN-MAX/BOC)

147 153 157

111 114 118

7.9 8.0 8.1

23.5 23.9 24.1

27.1 / 27.1 27.6 / 27.6 28.2 / 28.2

18.5"-23.5" / 1.5" 18.5"-23.5" / 1.5" 18.5"-23.5" / 1.5"

141 145 148 151 154

105 108 111 114 117

7.6 7.7 7.8 7.9 8.0

23.5 23.9 24.2 24.2 24.2

27.2 / 27.2 27.7 / 27.7 28.2 / 28.2 28.2 / 28.2 28.5 / 28.5

16.5"-21.5" / 0" 17.75"-22.5" / 0" 18.75"-23.5" / 0" 18.75"-23.5" / 0" 18.75"-23.5" / 0"

GRAPHIC: RETRO REX

GRAPHIC: PRISM (TEAM)

Steeped in the fundamental freedoms known only to all-mountain riders, the Ally takes multi-talented Kjersti Buaas from the U.S. Open slopestyle course (where she won gold!) to the Olympic superpipe (bronze medal, baby!) and on to the big lines and backcountry kickers she’s immortalized in film and photo. It’s a playful and flexy affair that facilitates supreme freestyle fun, featuring Mervin’s specialized Banana Technology for precision board-control and superb powder flotation. So … park? Pipe? Groomers? Savage steeps? Kjersti slays it all—and on the Ally, you can, too.

KJERSTIBUAAS

Ally BTX GRAPHIC: PIXELS (KJERSTI)

Shape: Directional twin, for the progressing All Mountain rider.

Core: new! Light Alloy Base: new! TNT Sidewalls: 5 SW Fibers: Biaxial FLEX: 4 S pecial: Banana-Traction (BTX) Light Alloy core – 10% lighter.

Kjersti Buaas pro-model! new! LN –Less Narrow waist widths for 151 and 155 cm - 25.2cm new! Extra wide stance options to go with LN shape.

* 2009 US Open Quarterpipe Gold * 2009 US Open Slopestyle Gold * Bronze Medalist in 2006 Olympics

LENGTH

CONTACT LENGTH

SIDECUT

WAIST WIDTH

NOSE / TAIL WIDTH

STANCE (MIN-MAX/BOC)

139 143 147 151 LN 155 LN

105 108 111 114 117

7.8 7.9 8.0 8.1 8.2

23.2 23.7 24.0 25.1 25.2

26.7 / 26.7 27.1 / 27.1 27.5 / 27.5 28.7 / 28.7 29.1 / 29.1

17.75"-22.5" / 0" 18.5"-23.5" / 0" 18.5"-23.5" / 0" 19.0"-24.0" / 0" 19.5"-24.5" / 0"

Silhouette B

Sugar B

Inspire B

new! shape and construction Shape: True twin, All Mountain intermediate or casual experienced Core: new! Precision Alloy Base: CX 2500 Sidewalls: 5 SW Fibers: Biaxial FLEX: 3 Special: B = Banana. (without magne-traction) Banana makes riding more fun because it’s catch-free.

It also makes progression happen faster because control is underfoot.

Precision Alloy core – 6% lighter.

Wider stance options.

new! shape and construction!

Shape: Twin, All Mountain Beginner Core: new! Precision Stock Base: CX 2500 Sidewalls: 5 SW Fibers: Biaxial FLEX: 2 Special: Special: B = Banana. (without magne-traction) Banana makes learning more fun because it’s catch-free .

Narrower waist widths, making it even easier to make and link turns.

Wider stance options.

Matches perfectly with Classic white binders

new! shape and construction!

Shape: True twin, All Mountain Freestyle, next generation of rippers Core: new! Precision Stock Base: CX 2500 Sidewalls: 5 SW Fibers: Biaxial FLEX: 2 S pecial: B = Banana. (without magne-traction) Banana makes it easier for little ones to control the board because control is underfoot.

Banana makes riding more fun because it’s catch-free .

Matches perfectly with Roxy Fastec, easy to use, bindings.

Wider stance options.

LENGTH

CONTACT LENGTH

SIDECUT

WAIST WIDTH

NOSE / TAIL WIDTH

STANCE (MIN-MAX/BOC)

LENGTH

CONTACT LENGTH

SIDECUT

WAIST WIDTH

NOSE / TAIL WIDTH

STANCE (MIN-MAX/BOC)

LENGTH

CONTACT LENGTH

SIDECUT

WAIST WIDTH

NOSE / TAIL WIDTH

STANCE (MIN-MAX/BOC)

141 146 161

106 111 115

7.5 7.7 7.9

23.2 23.5 23.8

26.8 / 26.7 27.4 / 27.4 27.8 / 27.8

17.0"-21.5" / 0" 17.0"-21.5" / 0" 18.5"-23.5" / 0"

142 147 152

106 111 115

7.0 7.2 7.5

23.2 23.5 23.8

27.0 / 27.0 27.4 / 27.4 27.7 / 27.7

17.0"-21.5" / 0" 17.0"-21.5" / 0" 18.5"-23.5" / 0"

117 128 134 139

85 95 100 105

6.3 6.6 7.w1 7.5

21.5 22.0 22.8 23.5

23.8 / 23.8 25.3 / 25.3 26.0 / 26.0 26.8 / 26.8

16.0"-19.25" / 0" 17.5"-21.0" / 0" 17.5"-21.0" / 0" 18.0"-21.5" / 0"

GRAPHIC: watercolor

GRAPHIC: owl

GRAPHIC: bright lights

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Kits 1.

BOARD - Silhouette B BINDING - RX Fastec (wht/grn) 2 BOARD - Ollie Pop C2 BTX BINDING - Team (blk/ylw) 3.

BOARD - Inspire B (youth) BINDING - Roxy Fastec (white - youth) 4.

BOARD - Eminence C2 BTX BINDING - Team (eminence) 5.

BOARD - Sugar B BINDING - Classic (white) 6.

BOARD - Envi C2 BTX BINDING - Team (blk/ylw) 7.

BOARD - Ally BTX BINDING - RX Fastec (blk/lav)

Board Tech Snowboard Geometry

Shapes and Sidecuts

BANANA ROCKER

FLAT inserts

flat

new!

C2 Banana Traction, C2 BTX

C2 BANANA-TRACTION, C2 BTX, is a blend of the best snowboard technology on the planet. Here are the main ingredients: Banana Technology (reverse camber-but between the feet only) combines with Magnetraction (wavy, serrated edges) and a healthy dose of C2 Power Banana (camber from the feet out). It’s a powerhouse of progressive technology that allows riders to shred any terrain with complete confidence. Made especially for strong riders, the C2 BTX is poppy, smooth, delivers end-to-end stability and predictability at high speeds. It’s a versatile snowboard that’s confident riding on hardpack and ice, floating in powder, and playing in the park. In other words, it’s a complete quiver of one!

Get a grip with the edge hold and control that you deserve.

Magnetraction works like a bread knife, cutting more efficiently than a straight edge because of the serration. Apply this idea to the snow.

The wavy Magnetraction edges put control under your feet, where it should be. The board grips and holds better in all conditions. Get next level confidence and agility on ice and hard pack, as well as any situation where you need to be able to trust your edges-cat tracks, traverses, superpipe walls, kicker runways, and early morning crust.

For those who can’t get enough of the park, Magnetraction has a freestyle advantage-you can de-tune your edges for jibbing and still have superior edge hold all over the mountain.

inserts

rocker “BANANA” between your feet

flat

Banana Traction Technology, BTX Proving itself year after year in magazine board tests, Banana Technology replaces camber with reverse camber, between your feet, from the feet out flat camber. The board’s rockered mid section, a natural turning arc, flattens out under a riders weight providing full nose-to-tail edge contact. This puts control where is should be, directly underfoot. The flex pattern includes a slightly stiffer nose and tail for stable landings, increased pop, and floatability in deep powder. Magnetraction integrates with Banana Technology to boost edge hold in all conditions. The result? A fun and playful board that’s confident on hardpack and ice. It slays powder, handles rails and boxes with ease, and maintains liveliness run after run.

new!

Magnetraction, The ‘Traction’ In Banana Traction

FLAT

Harmonic Twin - O-Pop Shape True twin shape with harmonizing side cut and flex (which is softer between the bindings), allowing riders to achieve better arc in their turns without sacrificing nose and tail pop.

Directional Twin Between the contact points, the board measures a true twin.

However, the nose above the contact point, is slightly higher and longer than the tail. This allows the board to float in powder or choppy snow and still confidently ride regular and switch.

Banana, B

Banana Tech without Magnetraction. Very simply, reverse camber between the bindings (no camber on the tip and tail) combines with a traditional radial sidecut. This is great technology for beginner and intermediate riders who are linking turns at slower speeds, It gives them the free flowing love of catch-free riding at an entry level price.

True Twin The nose and tail are symmetrical, with equal length and width from the center of the board. The board rides equally amazing both regular and switch all over the mountain, in the pipe, or at the park.

NEW! LN – Less Narrow waist widths We created waist widths that are less narrow, or slightly wider than you’re average women’s board. For girls who want a board designed for them, a women’s shape and core flex, but need more foot room.

It’s also for your freestyler that is looking for Cadillac turns and stompability. Available only in Ally BTX sizes 151 and 155.

Cores We use fast growing farmed woods for our cores.

COLUMBIAN GOLD – top secret formula which is 30% lighter –the lightest, highest strength-to-weight ratio core, mysteriously derived from our newest engineered fast growth sustainable ecotimbers. (Eminence) Full Envi: 20% lighter - our super- lightweight environmental Envi timber core. (Envi) Envi Alloy: 16% lighter – our lightweight Envi timber blended with EAP timber core. (Ollie Pop).

Light Alloy: 10% lighter – our new Engineered Alloy Plantation timber core. (Ally).

Precision Alloy: 6% lighter – fast growth Aspen blended with our new Engineered Alloy Plantation timbers. (Silhouette) Precision Stock: fast growth lightweight Aspen. (Sugar, Inspire)

Tops Bio Plastic Beans: An earth friendly, bio-plastic top skin made from beans, featuring the highest strength-to-weight ratio of any top sheet in the industry.

Bases TNT: Secret formula dual-layered fluoro base material that’s super fast (the fastest available) and durable.

Sintered 9900: Ultra-durable and highly porous for increased wax absorption and lightening fast speed.

CX 2500: An extruded base that’s fast and requires little maintenance.

Sidewalls 5 SW: UHMW (Ultra High Molecular Weight) exterior sidewalls are laminated to 5 internal wood layers for totally bombproof sidewalls.

Fibers Vectran Fiber: A strong, lightweight liquid-crystal polymer that has exceptional strength to weigh ratio, providing outstanding vibration dampening and high impact resistance.

Quasi-isotropic Fiberglass: Triax top glass wraps around the core, bonding to biaxial bottom glass creating a torsion box of strength, responsive for maximum pop and control.

Biaxial Fiberglass: Two-way fiberglass orientation that is forgiving and fun.

Mfg & Tune All our boards are MADE IN THE USA and tuned with a smooth factory finish by our snowboarder/surfer/skateboarder workforce prior to shipping.

eminence

blK/sIL

grAy

white

bLK/LAV

Team

Classic

RX Fastec NEW!

Roxy Fastec

Binding Features:

Binding Features:

Binding Features:

Binding Features:

Highback: New! RX-A Asymmetrical design Customizing rotatable highbacks Tool-free forward lean

Highback: New! RX-C - comfortably flared Customizing rotatable highbacks Bases: Adjustable heel cup Top adjustable toe ramp

Highback: Convenient Reclining Highback High Speed entry/exit Forward lean adjustment

Highback: Convenient Reclining Highback High Speed entry/exit Forward lean adjustment

Bases: Contoured EVA

Bases: Smooth cover for no snow build up

Cushioning: Dampening EVA toe and heel pads Extra puffy ankle strap

Cushioning: Extra comfortable 3D ankle and toe strap Anatomical EVA covered highback pad

Cushioning: Extra comfortable 3D ankle and toe strap Anatomical EVA-covered highback pad

Flex: 3

Flex: 5

Flex: 3

Special: So much for so little Tool-free adjustment Multi-disc for 4, or 3 hole insert patterns Graphics match Sugar making a perfect package!

(Classic, white) Sizes: S/M (boot sizes 5 - 7.5), M/L (boot sizes 8 - 10)

Special: Fast entry/exit, and high performance Chair Lift Relief Buckle Tool-free toe and ankle straps Size-adjustable highback Multi-disc for 4, or 3 hole insert patterns Sizes: S (boot sizes 5-7US), M (boot sizes 7-9),

Special: Kids can do it all themselves Comfort that keeps them out longer Responsiveness that grooms them for progression Chair Lift Relief Buckle Size-adjustable highback Sizes: XS (youth) (boot sizes 1-4US)

bLK/yLW

whT/BLK

Bases: Adjustable heel cup Top adjustable toe ramp Cushioning: Two Options - High Density Real Feel performance strap padding (Eminence) or Pre-curved, super lightweight cored out freestyle straps (Blk/Ylw and WHT/GRN) Roll-over toe strap Shock absorbing Full EVA footpad Flex: 5 Special: High performance, your pick: All Mountain or Freestyle Tool-free adjustment Multi-disc for 4, or 3 hole insert patterns Sizes: S/M (boot sizes 5 - 7.5) , M/L (boot sizes 8 - 10)

white - YOUTH

whT/GRN

Binding Tech Traditional

High Speed

HIGHBACKS

RX-A: Anatomically designed to match a woman’s natural stance while riding. The asymmetrical blueprint unites performance and comfort, giving more response with less effort. Manufactured from vibrationabsorbent thermoplastic materials that are naturally lightweight and durable, the 4-hole design reduces weight while maintaining strength. Tool-free forward lean lets you adjust your highback on the fly. (Team)

RX-C: RX-C is designed with the soft flex and flared highback shape, which cradles the calf for a cozy fit and comfy feel. Rotatable highback adjustment in the heel cup and a tool-free forward lean adjuster allow you to personalize the fit. (Classic)

STRAPS

NEVER SIT DOWN TO STRAP IN AGAIN. Our easy entry/exit binding with a reclining highback makes strapping in quick and effortless. To strap in, undo the lever on the highback , which opens the binding, freeing the drop-back highback and popping open the ankle strap/Chair Lift Relief Buckle. Slide the boot in, push the highback up, and lock-in the ankle strap. It’s all the ease and convenience you’ve been searching for.

Fastec straps Ankle: Get the perfect fit with adjustments you can set and never touch again. The ankle straps also offer Chair Lift Relief Buckle, an auto release, feature which alleviates the pressure for the trip up, but keeps your pre-sets in place for the ride down.

Toe: Toe cupping euphoria.

Base New! EVA cushion to fit just right. Keeps hardware protected from snow and ice build up.

Multi-Disc compatible with 4 and 3 hole insert patterns. (RX Fastec.

Not available on youth)

BASES

Team Eminence straps Ankle: Optimized comfort designed into 3D preshaped and contoured straps with just the right amount of high-density padding on a stiffer internal frame. Giving you a real feel performance that matches your own.

Toe: Designed to adapt to your preferencetraditional, or over the toe.

Team Core straps Ankle: Super lightweight, sandwich construction strap with a cored-out center that reduces weight and increases natural feel for freestyle mobility.

Strap is pre-curved with a PE core and high-density foam to comfortably hug the foot and provide a buttery smooth ride.

Toe: Designed for freedom and flexibility-on top or over the toes.

Full-length cushioning, EVA footpad absorbs vibrations, evenly distributes foot pressure, minimizes fatigue and eliminates snow build-up on hardware. (Team)

Comfortable toe and heel pads, like your favorite running shoes. I (heart) Snow design detail. (Classic)

TOP ADJUSTABLE TOE RAMP Center your boots to your binding, and binding to your board, with bindings still mounted. Making dialing your stance to perfection, convenient and efficient. (Team, Classic)

Multi-Disc, enables bindings to work with 4 and 3-hole insert patterns. (Team, Classic and RX Fastec)

TOOL-FREE ADJUSTMENT

Classic straps Ankle: Extra puffy strap for all day cushy comfort.

Toe: Padding molds to the toe of the boot, further locking the boot in place for a great fit.

No need to carry a tool or miss a run finding one. All Roxy bindings have tool-free adjustable parts.

ROXY SNOW - 65 BANANA WAY, SEQUIM WA 98382, PH: 360.683.9414, WEB: ROXY.COM/SNOW