4 Tips for Branding Yourself as an Artist
Content Introduction
Make
Sure
Your
Brand
Your Image and Personality
Differentiate Yourself
Create A Great Logo
Keep it Honest
Image
Portrays
Introduction If you are in the performing arts industry, you may not think of yourself as a brand.
However, just like any other industry, it is important to sell yourself, and branding is a big part of this.
Therefore, in order to be a successful artist, it is imperative to be familiar with branding basics that will help you to stand out. With that in mind, here are some helpful tips for branding yourself as an artist.
Make Sure Your Brand Image Portrays Your Image and Personality Every artist has an image. Maybe it’s soft and flowery or maybe its tough and edgy.
Whatever your image may be, make sure it comes through in everything that represents you including your logo and website design package, merchandise and more.
Differentiate Yourself A lot of artists sell themselves by comparing themselves to other artists who may be popular at the time.
However, this can often work against the artist, as people can make harsh comparisons. It is better to try and be unique and sell yourself for what sets you apart.
Create A Great Logo Every great brand is easily recognizable by their logo. That’s why a unique logo is so important.
Once you have a logo you are happy with, be sure to put it everywhere including press kits, web sites and t-shirts.
Keep it Honest When branding yourself, it’s important to stay true to yourself and not try to be someone you’re not.
If you are true to yourself, you will evolve with the times making for a loyal fan base that will grow over time.