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Learn the Lingo

Learn the Lingo

FUTURE-PROOFED

INVESTMENTSIntelligent BY MIODRAG SPAHIĆ

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Commonly referred to as Europe’s undiscovered gem, Montenegro certainly packs a punch for a country of its size. Thanks to its central Mediterranean location and temperate climate, this boutique little nation off the coast of the Adriatic has developed a solid reputation for its pristine surroundings, sustainable tourism and unequivocal natural beauty.

Since adopting the Euro currency in 2002, Montenegro has paved its way to becoming one of the world’s top five luxury destinations – and firmly on the agenda of the luxury tourism industry. In recent years, Montenegro has become an advocate of sustainable growth and environmental preservation, forming the basis of the country’s tourism initiatives and serving as a tribute to the outstanding natural environment and UNESCO-protected landscape of Europe’s best kept secret.

Firmly on the map

In 2019, the World Tourism Organisation ranked Montenegro as the fifth fastest-growing tourism destination in the world – since then, investments in infrastructure have resulted in significant economic growth, with the tourism sector generating 25% of the country’s GDP. Match this with a liberal visa regime and you have a destination that not only encourages tourism, but facilitates foreign direct investment.

Such flexibility brings increased demand and a favourable business environment, resulting in the renovation and restoration of existing hospitality venues, the introduction of new business, particularly in the coastal region, and a rise in mountain tourism in the north. Over the past 15 years, Montenegro has welcomed some of the world’s most established luxury hospitality brands including The Chedi, Aman Resorts, Regent and One&Only, with others joining the eminent line-up in the not-toodistant future.

Connectivity

As well as housing two international airports, Podgorica and Tivat, connecting Montenegro to most major European capitals within 3 hours, a recent capital state investment welcomed the construction of Montenegro’s first motorway – something once deemed impossible due to the country’s imposing mountain terrain has now become a monument to infrastructure. The BarBoljare highway will connect Podgorica Airport to the northern ski resorts in less than one hour, making this one of the best-connected ski resorts in the region. “Montenegro has become an advocate of sustainable growth and environmental preservation.”

“Over the past 15 years,

Montenegro has welcomed some of the world’s most established luxury hospitality brands including The

Chedi, Aman Resorts and

One&Only, with others joining the eminent line-up in the not-too-distant future.”

Real Estate

In recent years, the nation has become known for its booming real estate market, with the catalyst of all development beginning in the Bay of Kotor – where investment activity is at its peak. The Bay is one of Montenegro’s prized UNESCO-protected destinations with a focus on attracting HNWI investors seeking primary and second homes.

As the world’s second fastest-growing tourism economy, Montenegro’s property boom ensures buyers excellent returns on their investments, with a wide portfolio of extravagant resorts and picturesque homes to choose from.

What is more, a safe, child-friendly environment and inclusive community, with a positive approach towards sustainability and healthy lifestyles is another unique selling point for this mini paradise in the Med. Meanwhile, the country’s extensive expat community encourages a forward-thinking culture among locals to produce a well-balanced blend of tradition-meets-growth throughout Montenegrin society.

Jet, set – Montene-GO!

With global media outlets coining Montenegro as the Mediterranean’s new jet-set destination, there has never been a more poignant time to grab a taste of the action and enjoy, devour and invest in this refined and endeavoured coastal gem with a favourable economic climate, laying the groundwork for solid investments.

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