Intelligent
FUTURE-PROOFED
BY MIODRAG SPAHIĆ
INVESTMENTS
Commonly referred to as Europe’s undiscovered gem, Montenegro certainly packs a punch for a country of its size. Thanks to its central Mediterranean location and temperate climate, this boutique little nation off the coast of the Adriatic has developed a solid reputation for its pristine surroundings, sustainable tourism and unequivocal natural beauty. Since adopting the Euro currency in 2002, Montenegro has paved its way to becoming one of the world’s top five luxury destinations – and firmly on the agenda of the luxury tourism industry. In recent years, Montenegro has become an advocate of sustainable growth and environmental preservation, forming the basis of the country’s tourism initiatives and serving as a tribute to the outstanding natural environment and UNESCO-protected landscape of Europe’s best kept secret.
Firmly on the map In 2019, the World Tourism Organisation ranked Montenegro as the fifth fastest-growing tourism destination in the world – since then, investments in infrastructure have resulted in significant economic growth, with the tourism sector generating 25% of the country’s GDP. Match this with a liberal visa regime and you have a destination that not only encourages tourism, but facilitates foreign direct investment. Such flexibility brings increased demand and a favourable business environment, resulting in the renovation and restoration of existing hospitality venues, the introduction of new business, particularly in the coastal region, and a rise in mountain tourism in the north. Over the past 15 years, Montenegro has welcomed some of the world’s most established luxury hospitality brands including The Chedi, Aman Resorts, Regent and One&Only, with others joining the eminent line-up in the not-toodistant future.
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a recent capital state investment welcomed the construction of Montenegro’s first motorway – something once deemed impossible due to the country’s imposing mountain terrain has now
Connectivity
become a monument to infrastructure. The Bar-
As well as housing two international airports,
to the northern ski resorts in less than one hour,
Podgorica and Tivat, connecting Montenegro
making this one of the best-connected ski
to most major European capitals within 3 hours,
resorts in the region.
Boljare highway will connect Podgorica Airport
“Montenegro has become an advocate of sustainable growth and environmental preservation.”
