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AIR & SPACE SHOW Maxwell Air Force Base will open its gates to the River Region community on April 18-19, 2020 for an aviation air show featuring the U.S. Air Force Thunderbirds Demonstration Squadron. Spectators will have front row seats as the brave pilots command the sky with breathtaking displays of precision above them. The Beyond the Horizon Air & Space Show commemorates the 75th anniversary of the end of World War II and will feature 18 military and civilian air acts, a two-day STEM Festival, and more than 30 aircraft and STEM displays. More than 200,000 people are expected to be in attendance during the weekend. Sponsors receive valuable brand recognition with the biggest event ever to soar through Montgomery!
For updates on the Maxwell Air Show, visit our website: www.maxwellairshow.com
SPONSORSHIP DEADLINE: March 1, 2019 Missy Rentfro Commercial Sponsorship Coordinator P: 334.953.3366 maxwellafbmarketing@gmail.com
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DEMOGRAPHICS Over 26 million people attend more than 400 Air Force Open Houses annually. Based on the volume of spectators alone, open houses represent a significant marketing/sponsorship opportunity for companies at the local and national level. This opportunity becomes even more attractive when you start looking at the demographics of the audience.
Gender
Age 12%
18-25 57%
20%
26-34
24%
35-44
20%
45-54
43%
25%
55-60+ 35%
Household Income
20% 18% 9%
5%
25K-35K
-25K
10% 50K-75K 35K-50K
75K-100K
100K+
9% OTH E
R
Home Ownership OWN
28%
RENT
63%
Education 4% Some High School
17% High School Graduate
28% Some College
33% College Graduate
19% Post Graduate
*Statistics based on 2018 survey conducted by International Council of Air Shows (ICAS)*
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SPONSORSHIP The Beyond the Horizon Air & Space Show is dependent on corporate sponsors and the support of the Alabama business community. A variety of opportunities are available and offer many benefits to the sponsor including brand awareness to massive crowds, exhibit space for direct marketing, promotional exposure on the air show website and social media, print and broadcast advertisements, corporate hospitality in the Runway Club, plus much more. Sponsors can build valuable name recognition and generate a high return-on-investment for your corporation or business. Individual elements of sponsorship packages are available, and we are happy to work with you to to customize a sponsorship package designed to meet your particular needs.
SPONSORSHIP BENEFITS SUMMARY Top Benefits Exclusivity in product category 25% advertising space on Jumbotron 25% advertising/logo space on Live Stream Banner display space on installation for 12 months First right of refusal on future Air Show sponsorship Premier logo placement Logo on staff t-shirt Interaction with 200,000+ attendees
DIAMOND $100,000
PLATINUM $25,000
GOLD $10,000
SILVER $5,000
BRONZE $3,000
x x x x x x x x
x x x x
x
x
x
x 4 issues 6 x 12 mos. x
x 2 issues 4 x 9 mos. x
x 1 issue 2 x 6 mos. x
1 x 3 mos. x
x
x x x 4 per wk
x x x 2 per wk
x x x 1 per wk
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x 10 x x
x 8 x x
6 x x
4 x x
x x
Advertising Benefits Company logo on Air Show Posters 1/4 page advertisement in Life at the Max magazine Company banners placed on-site during Air Show Logo on Air Show Website Ad on digital screens at Maxwell AFB & Gunter Recognition in Life at the Max magazine
Online Advertising Benefits Recognition on Air Show Facebook page Link on Air Show website Mentions on social media publicity Sponsored posts on Air Show Facebook page
On-site Benefits Fly in a Warbird Public Recognition Announcements per day 10’ x 10’ exhibition space in premium traffic location Sampling/coupons or agreed upon effort
Hospitality Benefits * Runway Club Tickets 25 exclusive Meet & Greet Party invitations Golf Course Passes (valid for 1 year)
50 Sat/Sun 18 Sunday 8 Sunday 4 Sunday 25 14 10 6 25 8 4 -
* Runway Club tickets includes reserved parking, catered dining, cash bar, and private restrooms
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SPONSORSHIP BENEFITS SUMMARY CONTINUED Public Recognition during the Air Show: Sponsors will receive star treatment during the event with public recognition for their investment. Announcements will be made before, during and after the show on both days thanking sponsors by name. Air Show Website: Company logo will be featured on the Air Show website Recognition in Life at the Max magazine: Life of the Max has a circulation of 6,000 copies per quarter. Sponsors that complete contracts and provide a logo by December 1, 2019 will have their logo displayed on the Air Show ad in the January-March issue of Life at the Max magazine. Air Show Recognition on Facebook: Company recognition on Air Show Facebook page. Company Banners: Sponsors will provide 3’ x 5’ banners to be placed on-site during the Air Show weekend. Logo on Air Show Posters: Our sponsors receive pre-event publicity with their logo on posters throughout the base. Deadline: December 1, 2019 Display Area (10’x10’): Sponsors will set up an interactive 10’x10’ exhibition space in a premium traffic location. Maxwell will provide 1 case of bottled water, 4 chairs and a 6’ commercial table. Sponsors are responsible for the set-up of their area and providing their own canopy. Displays must be staffed both days of the Air Show. Golf Passes: Sponsors will receive passes for a round of golf at Cypress Tree Golf Course at Maxwell AFB. Passes are valid for one year. Fly in a Warbird: Diamond-Platinum sponsors have the opportunity to fly in a Warbird during the week of the Air Show. Meet & Greet Party: The exclusive Meet & Greet Party held on Friday, April 17 is a special opportunity for guests to meet the pilots, see their aircrafts and enjoy hors d’oeuvres. Premium Parking: Premium parking will be provided to Diamond and Platinum sponsors. Private Transportation to Flight Line: Diamond sponsors will have a private vehicle drive them to and from the premium parking lot to the Maxwell Air Show flight line. Runway Club Tickets: Tickets include a private tent with covered seating and with seats on the flight line, lunch from the Runway Club, premium parking permits and private restroom facilities. * Party Chalet: Party Chalets seat up to 75 people under a 20’ x 40’ private canopy. The Party Chalet option includes a private restroom facility, 8 tables, linen tablecloths and 40 chairs, 4 cases of assorted soda, 4 cases of bottled water, and private transportation to and from a preferred parking area. The Party Chalet option is available for $5,000 per day. * These tents are for entertaining only. Company/individual renter will be responsible for attendees’ invitations and monitoring of private area. Company/individual may supply items to enhance their party area such as decorations, etc. with the exception of balloons. Adult beverages and additional catering choices may be arranged through the Maxwell Club for a fee.
ADDITIONAL OPPORTUNITIES À La Carte Menu Company banners placed on-site during Air Show 1/4 page advertisement in Life at the Max magazine Ad on digital screens at Maxwell AFB & Gunter Link on Air Show website Runway Club Tickets Party Chalet for 50 guests Catering for 50 guests Parking Passes Sponsored posts on Air Show Facebook page
Price $ $ $ $ $ $ $ $ $
IN-KIND SUPPORT A considerable amount of community support is needed to host and air show. Thousands of military members and civilian employees will work more than 15 hours per day over the weekend! We are happy to accept in-kind contributions of food and drinks for meals and snacks the value of a sponsorship. Other in-kind items of value will be considered for sponsorship recognition. Not-for profit organizations may also apply to work concessionaire booths for a contribution to the organization. Workers must be at least 18 years old and attend food handler's training.
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DIAMOND LEVEL $100,000 INVESTMENT TOP BENEFITS - Exclusivity in product category - 25% advertising space on Jumbotron - 25% advertising/logo space on Live Stream - Banner display space on installation for 12 months - First right of refusal on future Air Show sponsorship - Premier logo placement - Logo on staff t-shirt - Interaction with 200,000+ attendees
ADVERTISING BENEFITS - Company logo on Air Show Posters - 1/4 page advertisement in Life at the Max magazine - 4 issues - 6 company banners placed on-site during Air Show weekend *Banners must be provided by the sponsor.
- Logo on Air Show Website - Ad on digital screens at Maxwell AFB & Gunter Annex for 12 months - Recognition in Life at the Max magazine
ONLINE ADVERTISING BENEFITS - Recognition on Air Show Facebook page - Link on Air Show website - Mentions on social media publicity - 4 sponsored posts on Air Show Facebook page per week
ON-SITE ADVERTISING BENEFITS - Fly in a Warbird - 10 Public Recognition Announcements per day - 10’ x 10’ exhibition space in premium traffic location - Sampling/coupons or agreed upon effort
HOSPITALITY BENEFITS - 50 Runway Club Tickets, valid Saturday or Sunday Includes reserved parking, catered dining, cash bar, private restrooms - 25 exclusive Meet & Greet Party invitations - 12 Golf Course Passes * Valid for one year
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PLATINUM LEVEL $25,000 INVESTMENT TOP BENEFITS - First right of refusal on future Air Show sponsorship - Premier logo placement - Logo on staff t-shirt - Interaction with 200,000+ attendees
ADVERTISING BENEFITS - Company logo on Air Show Posters - 1/4 page advertisement in Life at the Max magazine - 2 issues - 4 company banners placed on-site during Air Show weekend *Banners must be provided by the sponsor.
Logo on Air Show Website - Ad on digital screens at Maxwell AFB & Gunter Annex for 9 months - Recognition in Life at the Max magazine
ONLINE ADVERTISING BENEFITS - Recognition on Air Show Facebook page - Link on Air Show website - Mentions on social media publicity - 2 Sponsored posts on Air Show Facebook page per week
ON-SITE ADVERTISING BENEFITS - Fly in a Warbird - 8 Public Recognition Announcements Per Day - 10’ x 10’ exhibition space in premium traffic location - Sampling/coupons or agreed upon effort
HOSPITALITY BENEFITS - 18 Runway Club Tickets, valid Sunday only Includes reserved parking, catered dining, cash bar, private restrooms - 14 exclusive Meet & Greet Party invitations - 8 Golf Course Passes * Valid for one year
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GOLD LEVEL $10,000 INVESTMENT TOP BENEFITS - Interaction with 200,000+ attendees
ADVERTISING BENEFITS - Company logo on Air Show Posters - 1/4 page advertisement in Life at the Max magazine - 1 issue - 2 company banners placed on-site during Air Show weekend *Banners must be provided by the sponsor.
- Logo on Air Show Website - Ad on digital screens at Maxwell AFB & Gunter Annex for 6 months - Recognition in Life at the Max magazine
ONLINE ADVERTISING BENEFITS - Recognition on Air Show Facebook page - Link on Air Show website - Mentions on social media publicity - 1 sponsored posts on Air Show Facebook page per week
ON-SITE ADVERTISING BENEFITS - 6 Public Recognition Announcements per day - 10’ x 10’ exhibition space in premium traffic location - Sampling/coupons or agreed upon effort
HOSPITALITY BENEFITS - 8 Runway Club Tickets, valid Sunday only includes reserved parking, catered dining, cash bar, private restrooms - 10 exclusive Meet & Greet Party invitations - 4 Golf Course Passes * Valid for one year
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SILVER LEVEL $5,000 INVESTMENT TOP BENEFITS - Interaction with 200,000+ attendees
ADVERTISING BENEFITS - 1 company banners placed on-site during Air Show weekend *Banner must be provided by the sponsor.
- Logo on Air Show Website - Ad on digital screens at Maxwell AFB & Gunter Annex for 6 months - Recognition in Life at the Max magazine
ON-SITE ADVERTISING BENEFITS - 4 Public Recognition Announcements per day - 10’ x 10’ exhibition space in premium traffic location - Sampling/coupons or agreed upon effort
HOSPITALITY BENEFITS - 4 Runway Club Tickets, valid Sunday only includes reserved parking, catered dining, cash bar, private restrooms - 6 exclusive Meet & Greet Party invitations
BRONZE LEVEL $3,000 INVESTMENT TOP BENEFITS - Interaction with 200,000+ attendees
ADVERTISING BENEFITS - Recognition in Life at the Max magazine
ON-SITE ADVERTISING BENEFITS - 10’ x 10’ exhibition space in premium traffic location - Sampling/coupons or agreed upon effort
HOSPITALITY BENEFITS - 2 exclusive Meet & Greet Party invitations
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MAXWELL AIR FORCE BASE
20 KELLY STREET BLDG. 1067 MAXWELL AIR FORCE BASE, AL 36112