Life Instyle Melbourne 2016 Promo Kit

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ROYAL EXHIBITION BUILDING MELBOURNE l if e i n sty le .c o m . a u

PROMO KIT

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Promo K I T | 2 l ife in s ty l e.c o m . au

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CONNECTING BRANDS WITH DESIGN-FOCUSED BUYERS Life Instyle is Australia’s premium boutique trade event showcasing emerging trends, brands and never before seen products to a discerning audience of Australian and International retailers and buyers. With a strong commitment to originality and difference, our events are a definitive platform for unique brands to showcase their latest collections and for emerging designers to launch into the market. Life Instyle also presents Kids Instyle – the only trade platform for designer fashion, homewares and accessories for kids, babies and beyond and First Instyle – a showcase of hand-picked emerging Australian designers exclusively launching their brand at Life Instyle.

T I M I N G I S E V E R Y T H I N G Life Instyle hosts two events each year during the two key retail buying phases: February and August at premium locations in Sydney and Melbourne, attracting design-focused retailers looking for a unique buying experience.

LI F E INS TYLE SYD NEY 2 0 1 6 6, 09 3 UNIQUE V IS IT O R S LI F E INS TYLE ME L BO URNE 2 0 1 5 7, 6 13 UNIQUE VIS IT OR S

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Promo K I T | 3 l ife in s ty l e.c o m . au

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P A C K A G E

BRONZE PROMOTIONAL PACKAGE COMPULSORY INCLUSION IN STAND CONTRACT ($777 INC. GST) PRINT

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ROYAL EXHIBITION BUILDING MELBOURNE

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ROYAL EXHIBITION BUILDING MELBOURNE

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• Full Page in Handbook - 400 Character description - 3 Product images

- Stand number - Contact details

• Look Book Listing - 1 Product image - Stand number - Contact details

WEB

Emma Kate Co

Emma Kate Co

Emma Kate Co

Emma Kate Co

• 5 x Product Images (1 x images per product)

• 10 x Product Categories • 5 x Marketing Documents

• 2 x Social Media Links

O P T I O N A L E X T R A S P R I N T

Promo K I T | 4 l ife in s ty l e.c o m . au

M E D I A 4 - 7

THE LOOK BOOK

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ROYAL EXHIBITION BUILDING MELBOURNE

The Life Instyle & Kids Instyle Look Book is a pocket sized sneak peek at what retailers and buyers will find at the event. Mailed out prior to the event, the Look Book features exhibitor listings, event content and show maps to help buyers plan their visit.

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BOOKING DEADLINE: 6 MAY 2016 ARTWORK DEADLINE: 11 MAY 2016

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• Double Page Editorial Profile – $605 210mm wide x 148mm tall (design included)

THE HANDBOOK

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The Handbook is given to each visitor onsite at the event and is an essential opportunity to get in front of the buyers during the event and also post show, when many visitors conduct majority of their buying.

Visitors value the Handbook and refer to it well after the event so it’s important to ensure your listing is as memorable as possible.

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ROYAL EXHIBITION BUILDING MELBOURNE

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BOOKING DEADLINE: 3 JUNE 2016 ARTWORK DEADLINE: 10 JUNE 2016

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• Full Page Ad – $938 150mm wide x 180mm tall + 5mm bleed • Double Page Spread – $1,528 300mm wide x 180mm tall + 5mm bleed

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LOGO PLACEMENT

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$468 40mm (w) x 40mm (h) (EPS/JPEG/BMP/TIFF/PNG) 300dpi Place your company logo on floor plans in the Handbook and onsite signage at Life Instyle Melbourne. This will highlight your company and its location at the event to our visitors.

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R N R E T U * A ll p r i c es i n cl u d e GS T. L i fe Instyle r e s e rv es t h e ri g h t t o d ec line u ns u i tab l e con t en t or ed it co ntent s o t hat i t ad h eres t o L i f e & Kids I ns t yle b ran d gui d el i n es.

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Promo K I T | 5 l ife in s ty l e.c o m . au

D I G I T A L

M E D I A WEBSITE TILE AD $567 per month 300 (w) x 250 px (h) (JPEG/GIF) Animated/Static The website tile ad is a prime opportunity to get your brand in front of buyers pre-event.

• Avg. 45,000 sessions per month • Avg. 150,000 pageviews per month

YOUR AD HERE

EMAIL AD $567 per send 550 (w) x 200 px (h) (JPEG) Get your message to 45,000 email addresses by placing your ad in an email exclusively to potential visitors.

EBADGE TILE AD $567 per tile 96mm (w) x 90mm (h) (PDF) Every single pre-registered visitor will receive the eBadge via email which they print and bring along with them to the event. A prime exposure opportunity to get your brand in front of approximately 7,000 pre-registered visitors.

THE MOBILE APP

(ONE SPONSOR ONLY)

Sponsorship Package - $2,750 • Logo included on app home page • Recognition of app sponsor in Look Book and Handbook • Logo on mobile app webpage • 1,008 buyers used the app in Sydney 2015

R N R E T U * A ll p r i c es i n cl u d e GS T. L i fe Instyle r e s e rv es t h e ri g h t t o d ec line u ns u i tab l e con t en t or ed it co ntent s o t hat i t ad h eres t o L i f e & Kids I ns t yle b ran d gui d el i n es.

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Promo K I T | 6 l ife in s ty l e.c o m . au

D I G I T A L

M E D I A

NEW FOR 2016!

HOW IT WORKS:

F E A T H R Targeted promotion of your brand to potential buyers who visit the Life Instyle website. Get your product and message in front of visitors even after they have left the Life Instyle website.

25,000 impressions: $550 50,000 impressions: $825 100,000 impressions: $1100

S O C I A L

1. Web user visits lifeinstyle.com.au 2. Web user then leaves lifeinstyle.com.au and moves onto another website 3. Your ad follows this user to the next website (1 impression) and any other following websites Wide Skyscraper: 160 x 160 px Facebook: 600 x 315 px (less than 20% text) Medium rectangle: 300 x 250 px Leaderboard: 728 x 90 px

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FACEBOOK AD $283 per post 504 x 504 px (JPEG) + 20 words Get exclusive exposure to our Facebook community by purchasing a sponsored Facebook ad.

• LIS Facebook: 13,307 • KIS Facebook: 5,973

INSTAGRAM AD $283 per post 1000 x 1000 px (JPEG) + 20 words Secure an Instagram shout out and reach over 60,000 (and growing) engaged followers on Life Instyle’s Instagram.

R N R E T U * A ll p r i c es i n cl u d e GS T. L i fe Instyle r e s e rv es t h e ri g h t t o d ec line u ns u i tab l e con t en t or ed it co ntent s o t hat i t ad h eres t o L i f e & Kids I ns t yle b ran d gui d el i n es.

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Promo K I T | 7 l ife in s ty l e.c o m . au

D I G I T A L

M E D I A THE BLOG

YOUR AD HERE

The Life Instyle blog is an exclusive hub of inspiration, trends, business and digital advice and product reviews and is highly valued by our visitor and exhibitor community. Supported by a strong community of contributors and experts, this is the perfect opportunity to promote your brand and products to a discerning audience.

THE FACTS 10,000 SESSIONS PER MONTH 56,000 PAGEVIEWS PER MONTH 6,000 SUBSCRIBERS TO DAILY EMAIL S

BLOG FEATURED POST $624 per post Text and Images Appearing on the Life Instyle blog and featured in a blog email campaign.

YOUR AD HERE

BLOG WEB AD $358 per month (animated or static) 300 (w) x 250px (h) Appearing on each page of the blog

BLOG EMAIL AD $283 per week 600 (w) x 300px (h) Banner footer ad featured on the daily Blog Email sent to approximately 7,500 subscribers. * A ll p r i c es i n cl u d e GS T. L i fe Instyle r e s e rv es t h e ri g h t t o d ec line u ns u i tab l e con t en t or ed it co ntent s o t hat i t ad h eres t o L i f e & Kids I ns t yle b ran d gui d el i n es.

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Promo K I T | 8 l ife in s ty l e.c o m . au

YOUR CURRENT PACKAGE

A D V E R T I S I N G

P A C K A G E S

BRONZE PROMOTIONAL PACKAGE COMPULSORY INCLUSION IN STAND CONTRACT ($777 INC. GST) PRINT

WEB

• Full Page in Handbook - 400 Character description - 3 Product images - Stand number - Contact details

• 10 x Product Categories

• Look Book Listing - 1 Product image - Stand number - Contact details

• 5 x Product Images (1 x images per product) • 5 x Marketing Documents • 2 x Social Media Links • Email Enquiry Form • 5 x Product Showroom Images

SILVER PROMOTIONAL PACKAGE SILVER UPGRADE

OPTIONAL UPGRADE FOR $714 INC. GST PRINT

WEB

• Full Page Editorial in Handbook - 400 Character description - 3 Product images - Stand number - Contact details

• 1 x Blog Feature (worth $605)

• Email Enquiry Form

• 25 x Product Images

• Download Leads

• Look Book Listing - 1 Product image - Stand number - Contact details

• 5 x Social Media Links

• 10 x Product Categories • 10 x Marketing Documents • Featured Exhibitor listing on Directory

GOLD PROMOTIONAL PACKAGE OPTIONAL UPGRADE FOR $1,590 INC. GST GOLD UPGRADE

TOTAL VALUE $2,199

TOTAL VALUE $3,254

PRINT

WEB

• Full Page Editorial in Handbook - 400 Character description - 3 Product images - Stand number - Contact details

• 1 x Blog Feature (worth $605)

• 5 x videos

• 1 x Facebook Post (worth $275)

• 10 x Social Media Links

• Look Book Listing - 1 Product image - Stand number - Contact details

• 1 x Instagram Post (worth $275) • 10 x Product Categories • 50 x Product Images • 25 x Marketing Documents

• Featured Exhibitor listing on Directory • Email Enquiry Form • Download Leads • View Visitor Statistics

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The Life Instyle team is always available to answer your questions or assist with your event preparation.

Feel free to give us a call!

KATHERINE SCHMITT

FLYN ROBERTS

Exhibition Manager katherine.schmitt@reedexhibitions.com.au 02 9422 2528

Event Manager flyn.roberts@reedexhibitions.com.au 02 9422 2552

SINEAD KAVANAGH

ALICIA BOURKE

Account Manager sinead.kavanagh@reedexhibitions.com.au 02 9422 8694

Marketing Manager alicia.bourke@reedexhibitions.com.au 02 9422 2397

MINNIE YAO

KATE SOMMERVILLE

Exhibition Coordinator minnie.yao@reedexhibitions.com.au 02 9422 2531

Marketing Executive kate.sommerville1@reedexhibitions.com.au 02 9422 2645

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