EXHIBITING ESSENTIALS: A STEP-BY-STEP GUIDE TO MAXIMISING YOUR EXHIBITOR PROFILE
Welcome Before every event, visitors research and plan their tip online using the Buyer’s Guide. As an exhibitor, it’s vital your exhibitor online profile is updated so you can showcase your company and connect with customers old and new before, during and after the event. Visitors also use the printed Lookbook and Handbook to plan their visit, so it’s important to ensure your exhibitor listings are created for these too for maximum exposure.
CONNECT WITH YOUR CUSTOMERS How, when and where you reach out to your customers and promote your brand is crucial to your exhibiting success. We’re excited to introduce The Buyer’s Guide, a BRAND NEW way for you to:
DRIVE YOUR SALES REVENUE
GROW YOUR NUMBER OF LEADS
INCREASE AWARENESS OF YOUR PRODUCTS & BRANDS
AN INDUSTRY FIRST The Buyer’s Guide bridges the gap between online and offline and opens up limitless opportunities for your business to be seen by your target customers. Visitors use The Buyer’s Guide to:
SET SCHEDULED APPOINTMENTS WITH YOU, THE EXHIBITOR
CREATE A PERSONALISED ITINERARY
PLAN THEIR WHOLE ONSITE EXPERIENCE
RESEARCH PREFERRED BRANDS AND PRODUCTS
CONNECT WITH COLLEAGUES
VIEW RECOMMENDED EXHIBITORS BASED ON THEIR CATEGORY OF INTEREST
WHAT IT MEANS FOR YOUR BUSINESS You get to use The Buyer’s Guide too – you will: RECEIVE NOTIFICATION WHEN A BUYER REQUESTS INFORMATION
BUILD YOUR OWN CALENDAR OF SCHEDULED APPOINTMENTS
CONNECT WITH BUYERS PRE-EVENT TO DRIVE FOOT TRAFFIC TO YOUR STAND
EXTEND YOUR ONLINE SELLING OPPORTUNITIES 6 MONTHS AFTER THE EVENT
INCREASE CUSTOMER REACH BEFORE, DURING & AFTER THE EVENT
TELL YOUR BRAND STORY
WHY IT’S IMPORTANT? Completing your online exhibitor listing drastically increases your leads. Every small piece of information counts so be sure to complete all the fields outlined in this guide. Here’s why: Your completed Exhibitor Profile will receive:
10x
180%
160%
+
+
MORE EXHIBITOR PROFILE VIEWS AS A RESULT OF ADDING YOUR LOGO
INCREASE IN NUMBER OF PROFILE VIEWS AS A RESULT OF ADDING A LOGO AND PRODUCT IMAGES TO YOUR PROFILE
MORE TRAFFIC TO YOUR WEBSITE WHEN LOGO & IMAGES ARE ADDED COMPARED TO EMPTY EXHIBITOR PROFILES
ARE YOU READY TO REACH YOUR CUSTOMERS? Spend a few moments filling out your online exhibitor listing and reap the rewards later. Simply log into the Exhibitor Zone to get started and follow these 3 easy steps to success: and uploading any important marketing tools you’d like share.
TELL YOUR STORY Share your business profile, important contact details and information. You’ve got 250 words so don’t be shy, brag a little.
QUESTIONS?
GET VISUAL
Upload Your Logo & Photos. Remember a picture says a thousand words and you only get one chance to make a first impression so make it count!
EXHIBITOR ZONE LOG IN
STAY CONNECTED: Ensure customers can connect with you before, during and after they event by filling out your social media links, website details and uploading any important marketing tools you’d like share.
For further assistance in completing your Exhibitor Profile please contact: Minnie Yao
Exhibitions Coordinator
Minnie.yao@reedexhibitions.com.au 02 9422 2531
A STEP-BY-STEP GUIDE This helpful guide will walk you through the easy steps to get your business noticed.
Let’s get started. STEP 1.
EXHIBITOR MANUAL
1.1
Head over to your event website and log in to the Exhibitor Zone. Once there you’ll continue to the Exhibitor Manual. Go to Step 2 to complete your online forms and edit your listing. 1.2
1.3
Click EDIT LISTING for stand
STEP 2:
COMPANY INFORMATION & LISTING
COMPLETE Your 250 word company description and upload your company logo and website
Tell your story and share important details with potential customers – just by completing this step you’ll get more views to your profile and more referrals to your own website.
Don’t forget to: 2.2
FILL OUT Your company contact details
CHECK & UPDATE Your trading name
2.3
2.4
If at least 60% of your products are MADE OR DESIGNED IN AUSTRALIA you may also tick these boxes to include the icon on your listing.
SELECT Up to 10 company categories – you’ll be matched with similar buyers.
2.1
STEP 3:
CREATING YOUR LOOKBOOK LISTING 3.1
Click on the COMPANY tab in the top menu
Make sure your WEBSITE ADDRESS and CONTACT DETAILS are up to date
3.2
1
3.3
To upload your photo or logo click SELECT FILE
3.5
Click BROWSE and select your image file from the location it is saved on your computer (jpg or gif files only) and then click OPEN
PLEASE NOTE: This form will not save unless all mandatory fields marked with a red asterisk are complete. If you do not have text ready for your description fields, enter dummy text (such as TBC) and you can then come back and update later when completing your handbook listing.
1
3.6
specs
3.4
Scroll down to LOOK BOOK
Scroll to the bottom of the page and click SAVE CHANGES
Image Size: 450 pixels wide x 590 pixels high Resolution: 300dpi Colour Mode: CMYK
STEP 4:
CREATING YOUR HANDBOOK LISTING 4.1
Click on the COMPANY tab in the top menu
4.3
Make sure your WEBSITE ADDRESS and CONTACT DETAILS are up to date
4.4
Scroll down past your Look Book listing to the HANDBOOK section of the page.
4.2
4.7
4.5
To upload your handbook images click on SELECT FILE beside TOP LEFT IMAGE
4.6
Click BROWSE and select your image file from the location it is saved on your computer (jpg or gif files only) and then click OPEN
CANNOT include logos or text. Images must be product or mood shots only.
specs
PLEASE NOTE: Handbook images
Under your website listing enter a HANDBOOK DESCRIPTION up to 400 characters (incl. spaces) to appear on your handbook page.
Repeat steps 5 & 6 for the BOTTOM LEFT AND RIGHT IMAGES as well as the LOGO.
Image Size: 710 pixels wide x 710 pixels high Logo Size: 500 pixels wide x 200 pixels high Resolution: 300dpi Colour Mode: CMYK
4.8
IF YOU WISH to change the text on your handbook page from the default black to white (because it reads better on the colour box you’ve chosen) TICK THE BOX beside CHANGE TEXT COLOUR TO WHITE.
4.9
To select a colour for your text box CLICK IN THE TEXT FIELD beside BACKGROUND COLOUR
4.11
To save the selected colour CLICK on the SMALL COLOUR SYMBOL in the bottom right corner.
4.12
To close the colour picker CLICK ANYWHERE OUTSIDE the pop-up.
Leave this box unchecked if you are happy keep text black.
4.10
In the colour picker either; • click and drag the circle to the desired colour on the chart • enter the RGB or HSB breakdown or • enter the Hex code of the colour you want
8
To view a mock-up of your handbook page click on the PREVIEW YOUR HANDBOOK PAGE LINK to the right of your handbook images (only after clicking the Save Changes button).
4.14 9
11
14
4.13
In the colour picker either; • click and drag the circle to the desired colour on the chart • enter the RGB or HSB breakdown or • enter the Hex code of the colour you want
4.15
To save a PDF of your page click on the DOWNLOAD PDF VERSION button in the top left corner of the window.
15 13
PLEASE NOTE: Any Images not cropped/re-sized to the dimensions specified before being submitted will be cropped on your behalf at the discretion of Life Instyle. In this case the preview of your page will not be an accurate proof of the final page.
15
STEP 5.
PRODUCT INFORMATION This step is critical – exhibitors that take the time to upload quality product images will receive more views to their exhibitor profile and more referrals generated to their website.
IN THE EXHIBITOR ZONE Click ‘Products’ and the ‘Add Product’ begin to add your files (jpg, png, gif, max 4mb).
5.1 3.1
As part of your standard package you will receive 5 product images to upload.
UPLOAD Your 5 product images, including a name and description for each. Click ‘Expand All’ and choose 3 product categories that relate to each image.
5.2
5.3
SAVE Your 5 product images. These will also appear in our online product showroom.
STEP 6.
MARKETING DOCUMENTS Have a brand new flyer or press release you want to share? Simply visit the ‘Company’ tab at the top of the Exhibitor Zone and click ‘Documents’ to add up to 5 marketing files (jpg, pdf, max 4mb).
ADD Documents that showcase your business news.
UPLOAD Your document link descriptions and details here.
6.2
6.1
STEP 7.
GET SOCIAL Drive traffic to your social media channels and engage with customers. Once you’re in the ‘Company’ tab at the top of the page select your preferred channel from the ‘Social media’ drop down menu. With the standard package you receive 1 social media link. Please see your account manager if you’d like to upgrade for more options.
SELECT Your preferred social media channel and add your URL so visitors can connect with you.
7.1
STEP 8.
CREATE THE BUYER’S GUIDE DELEGATE PROFILES FOR ONSITE STAFF
CREATE A The Buyer’s Guide Delegate profile for staff that will be onsite.
8.1
NEW! Let visitors know in advance which staff will be onsite so they can set up appointments or send questions to the appropriate contact within your team. To make this information visible to visitors (and on your exhibitor profile) please make sure to tick the Profile & Meetings Options box at the bottom of the screen. Once completed your onsite staff can manage their own profile and event calendar.
GOT QUESTIONS? For further assistance in completing your Exhibitor Profile please contact our Customer Service team:
Minnie Yao Minnie.yao@reedexhibitions.com.au +61 2 9422 2531
8.2
SELECT The Profile & Meetings options boxes, so visitors can contact with onsite staff directly.