Estero January 2013

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JANUARY 2013

GLASS SLIPPER BALL

WGCU’S

RICK JOHNSON

BIG HICKORY HELPING KIDS WITH CANCER

|

SAY WHAT?

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CALENDAR OF EVENTS

ESTERO

BUSINESS 2013 JOHN PICONE LIFESTYLEMAGAZINEGROUP.COM LIFEST E YLE LEMAGAZINEGROUP.COM M | JA JANUARY ANUA ARY Y2 2013 013 3

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Consign and design – make smart decisions about your furnishings. ■ Visit the beautiful Posh Plum ®

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consign & design e-mail: consign@theposhplum.com • www.theposhplum.com LIFESTYLEMAGAZINEGROUP.COM | JANUARY 2013

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WOMEN IN BUSINESS

Meet our Southwest Florida Women Lawyers

Front Row: Amanda Barritt, Beth Vogelsang, Cora Molloy, Vicki Sproat, Tyra Read, Kelly Jablonski. Back Row: Sharon Zuccaro, Stefani Norrbin, Amanda Brock, Traci McKee, Shannon Puopolo, Suzanne Boy, Erin Houck-Toll.

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JANUARY 2013

from the publisher

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HAPPY NEW YEAR – ESTERO!! Wow! 2013!! It time to unwrap that new calendar and to begin to enter all of the exciting and wonderful activities that you plan to enjoy this New Year!! There will certainly be those rounds of golf or tennis, art festivals by the dozens and the trips to the beach or out on the water. There’s always the fun of discovering a new restaurant or two that you have never tried before. And our communities swell to their peaks as our winter residents return en mass and our fellowship opportunities with friends, new and old, shape our lives. Ah yes! This is the “Estero Lifestyle” that we enjoy so much! The fresh start of a New Year always brings with it a new hope and optimism for a better tomorrow. It gives us all a chance to make the needed corrections in our lives to fulfill our hopes and dreams, to find peace, love and happiness for ourselves, our families and our friends and loved ones. One of the many joys we have embraced in our SW Florida ‘lifestyle’ is the many opportunities we have to become involved in our community through our tireless support of the many philanthropic activities to help the many thousands who benefit each year from our generosity. There are literally dozens and dozens of ways to enjoy sharing our success with those who need our help in some way. From special activities with the Red Sox and Twins, to many needs of the community supported thru golf tourneys and tennis matches, 5K runs, food and music festivals of every kind. We have the most fun ways to give back to our community of any place on Earth!!! One such annual opportunity is the “Helping Kids with Cancer” Radiothon staged right here in Estero at the Miromar Outlets later this month. This month learn how Barbara’s Friends, the children’s cancer fund, began and its support of the new Golisano Children’s Hospital.

I have been personally involved with this organization, nearly three years as chairman, for the last 10 years. I hope each of you will find it in your hearts to make a contribution this year to the greatest legacy we will ever know. The children of SW Florida need our help!! Our cover story answers the question, “So, how are we doing here in SW Florida?” Read observations from a local business, economic and real estate perspective about the strength of our economy. You will be at the very least –encouraged. One of the most surprising attributes of our area is that we have within our midst the local PBS broadcast locations, WGCU Public Media, which originates her on the campus of Florida Gulf Coast University (FGCU). Ranking in the Top Five list of most watched television stations in our area, could you be missing out?? Wait till you read the extent of their programming. There is definitely more than ‘meets the eyes and ears’. This month, as always, we have a complete calendar of events to help you plan your days and nights while enjoying the Estero ‘lifestyle’. One such plan should include a step back in time to the ‘Old Florida’ style of dining with a trip to this month’s

JANUARY 2013 | LIFESTYLEMAGAZINEGROUP.COM

dining feature, Big Hickory Seafood Grille, a local favorite for more than four decades. You won’t want to miss the high quality food served in a “relaxed, natural setting”. As we start our journey through 2013 together, I want to express my appreciation to all of our readers who have made us part of your ‘lifestyle’. Keep your thoughts, ideas and suggestions coming. And please remember that our outstanding advertising partners make it possible for you to receive Estero Lifestyle each month. Finally, I have great hope for all of us in the months ahead as well. I hope that 2013 will be a little kinder and less barbaric than the final months and days of this past year. For us, the promises of tomorrow look very bright. Stay positive, dream big and make the world a better place. Together we can make a difference. I wish you all a Happy, Healthy and Prosperous New Year filled love and good fortune. So until next month, Enjoy the Lifestyle!

Gary


AD


Lifestyle

Estero PUBLISHER Gary

Israel

EDITOR IN CHIEF Michael

Koretzky

ASSOCIATE EDITOR Danielle

CREATIVE DIRECTOR Melanie

Tarrant

Geronemus Smit

ART DIRECTOR Alexander

Hernandez

MARKETING MANAGER Megan

Sadaka

WRITERS

Laura Cummings, Laura Gates, Kevin Lane, Bruce Turkel PHOTOGRAPHERS

Laura Gates Downtown Photo/Fort Lauderdale, Dreamfocus Photography

ADVERTISING SALES Gary Israel Jill Horowitz Rona Levenson Sally Nicholas Beth Tache

LIFESTYLE PUBLICATIONS, LLC

CHAIRMAN Gary PRESIDENT Jim

Press

Norton

3511 W. Commercial Blvd., Fort Lauderdale, Florida 33309 954.377.9470 | fax 954.377.9418 www.lifestylemagazinegroup.com Š2012 Estero Lifestyle is published by Lifestyle Publications, LLC, all rights reserved. Estero Lifestyle is a monthly advertising magazine. All contents are protected by copyright and may not be reproduced without written consent from the publisher. The advertiser is solely responsible for ad content and holds publisher harmless from any error.

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JANUARY 2013 | LIFESTYLEMAGAZINEGROUP.COM


It’s about a desired convention… a convention meant to In our world, capture the luxury and bliss of the Southwest Florida lifestyle. SURF& TURF If you’re dreaming of beautiful white sand beaches and pristine courses in natural preserve settings, you’ve come to the isn’t about cuisine. golf right place.

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Assisting Buyers, Sellers, Investors & International Clients

2013 BEAR Executive Secretary 2013 WCR District 5 Vice President 2012 President, WCR Bonita Springs-Estero 2012 Board of Director Bonita Springs-Estero Board of Directors 2012 Estero Chamber of Commerce Membership Chairman 2012, 2011, 2010, 2008-2006 Top Producer Award 2012 WCR Realtor Member of the Year Award recipient 2012 WCR Entrepreneur of Year Award recipient

Realtor®

Cell: 239-848-7080 alana.consolo@gmail.com 2013 WCR Bonita-Estero VP of Membership 2012 WCR Bonita Springs - Estero Community Outreach Chair 2012 WCR Rising Star Award recipient Assisting Buyers, Sellers, Investors & International Clients

www.EsteroHomeSales.com 21105 Design Parc Lane, Suite 3, Estero, FL 33928


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contents 30

JANUARY 2013

12 SAY WHAT? STYLE 16 New Year, New You 20 Travel Style: The World’s Best Swinger’s Clubs 22 WELLNESS COVER STORY 24 Estero Business Outlook 2013

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HAPPENINGS 28 Helping Kids With Cancer 30 WGCU’s Rick Johnson DINING REVIEW 36 Big Hickory Seafood Grill 40 CALENDAR OF EVENTS SCENE ON SITE 44 Empty Bowls and Pottery Sale at FGCU 46 Night at the Nest 48 Fourth Annual Glass Slipper Ball 50 AND ANOTHER THING

4222 10

JANUARY 2013

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LIFESTYLEMAGAZINEGROUP.COM | JANUARY 2013

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B

B

BEATS SOLO HD HEADPHONES

BY BRIAN BIENKOWSKI

say what?

BCBG’S WINTER COLLECTION

Dr. Dre is known for his music and now for his headphones. Beats Solo HD headphones are made to be a lighter and less expensive onear version of Studios – Dre’s more expensive headphone product. Compact enough to fit in your purse, Beats Solo HD headphones carry the powerful signature sound Beats by Dr. Dre products are known to produce. Solo headphones are the only Beats product that comes with two speakers inside each can for better sounding highs and lows, and you can easily switch between music and incoming calls – you never have to take off your headphones.

S

Noted designers BCBG MAX AZRIA GROUP – with a store at Sawgrass Mills – is set to announce their winter collection. Inspired by Rive Gauche and a sense of creativity and sophistication, this new collection will feature colors such as hot pink and turquoise; neon floral and paisley prints; cheetah in fuchsia and camel worn with white and a splash of black. Key silhouettes include stylish and chic Bowie jackets, skinny relaxed printed pants, Rhianna trouser pants, halter tops and high-low tops. Fabrics for the winter season mix an array of textures and looks: crepes, ultra suedes, and silk blends. Accessories to make this collection pop even more include gold and silver jewelry, clutches in colors such as fuchsia, oversized sunglasses, and colored and metallic shoes. The master designers behind the BCBGMAXAZRIAGROUP’s new collection feel that this collection is different from others because it’s colorful but more sophisticated and can be worn at the resort with whites or at more elegant evenings with darks.

SNÖBAR ICE POPS

Booze-infused ice pops sound delicious and fun, right? That’s what Eddie Masjedi thought when, one night at home, he tried to create a special dessert for his wife. So he mixed different flavors of alcohol into his ice cream – and SnöBar was born. SnöBar’s two types of ice-pops, Margarita and Cosmopolitan, replicate the flavor and experience of the traditional cocktails. The Margarita ice-pop is made with premium tequila, lime and triple sec. The Cosmopolitan ice-pop is made with premium vodka, triple sec and cranberry. But Eddie didn’t stop there. He also decided to create delicious ice creams such as Grasshopper, Pink Squirrel, and

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JANUARY 2013

= Brandy Alexander Chocolate Chip. With a pure alcohol content range of 3.59 to 6.41 percent (8.22 to 14.67 alc/vol), each serving of SnöBar ice-pops and ice cream has the equivalent alcohol percentage of a full cocktail. Here are some of the place where you can find them locally… • Hilton Fort Lauderdale Beach Resort, 505 Fort Lauderdale Beach Blvd. • Marriott Harbor Beach, 3030 Holiday Drive, Fort Lauderdale • ABC Fine Wine #50, 2611 N.W. 124th Ave., Sunrise • Cellars Wine and Spirits, 1739 E. Sunrise Blvd, Fort Lauderdale


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1

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3 The World’s Best Swinger’s Clubs WITH OVER 100 MILLION GOLF PLAYERS GLOBALLY, there are so many different types of golf resorts and/or golf courses to choose from worldwide. There are various things you need to consider when choosing the golf vacation best suited for you. According to Lisa Crawford at SitInMySeats VIP Tickets, Travel & Concierge Services, one of the main things you need to consider before booking any golf experience is what type of vacation you want to have. Do you want a relaxing round of golf or would you prefer an extremely challenging course? Do you want to combine an amazing trip to an exotic place? Or are you looking for the best

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JANUARY 2013 | LIFESTYLEMAGAZINEGROUP.COM

of both worlds? We’ve compiled our own list based on our clients’ experiences and our team’s research. Left off the list is the infamous St. Andrews because, quite frankly, there is hardly any course that could stand the chance against the “Home of Golf.” So here is our list of… TOP 5 EXOTIC INTERNATIONAL GOLF DESTINATIONS 5 THE PENINSULA HOTEL AND THE THAI COUNTRY CLUB– This golf & lodging destination located in Bangkok could be classified as a destination on the most exotic level. Designed with


4 5 everyday use members in mind, this world-class golfing destination hosted the Asian Honda Classic won by Tiger Woods in 1997. 4 THE GOLDEN BEAR LODGE & SPA - Cap Cana, Dominican Republic – With its sugar-white sand beaches, sunshine, and tropical blue Caribbean waters, there is an intimacy that only a resort like this can offer. 3 THE LEGEND GOLF & SAFARI RESORT (ENTABENI SAFARI CONSERVANCY IN SOUTH AFRICA’S LIMPOPO PROVINCE) – South Africa has its own allure, and few places can match its beauty. Pair an exotic vacation destination with one of the most unique and inspiring course layouts in the world and you’ll find yourself at The Extreme 19th Hole – accessible only by helicopter.

2 THE LODGE AT KAURI CLIFF (MATAURI BAY, NEW ZEALAND)– Combines two sister properties to create an exotic experience that encompasses the entire country of New Zealand. Many say that you have not golfed until you have golfed in New Zealand. 1 OLD HEAD GOLF LINKS (SOUTHWEST COAST OF IRELAND IN COUNTY CORK) – A 220-acre diamond-shaped piece of land that extends more than two miles into the Atlantic Ocean. No wonder it’s one of the most recognized and sought-after golf experiences anywhere on Earth. Need more information on planning your fantasy golf trip close to home or far away? The team at SIMS is here to help. Please contact us at 954-456-0419/ 866-798-7328 or you can email Lisa at lisa@ sitinmyseats.com. LIFESTYLEMAGAZINEGROUP.COM | DECEMBER 2012

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Weight Loss Resolutions 4 Reasons You Fail Every Year BY DAVID SHERMAN

In my 15 years experience in owning and operating my own gym, the Rolodex of reasons why people fail to achieve success seems to keep growing. It’s no wonder the fitness industry is a $65 billion business with a 95 percent failure rate. I’ve put together the top reasons in my experience why people continue to struggle with losing weight and achieving better overall health…

1

PEOPLE DON’T LIKE TO EXERCISE This can’t be overstated. Sure, a fraction of the population enjoys exercise, myself included. But even we don’t enjoy the actual work. It’s the payoff that we crave: looking and feeling better. I associate it with an actual job: You punch the clock, suffer through your work week, and collect your check on Friday. So clients come up with all kinds of creative ways to cancel a session (that is, skipping out on work). My favorite: The women who come to the gym after doing their hair and tell me, “I will work out but I can’t sweat right now.”

2

SETTING UNREALISTIC GOALS A common consultation question is, “What do you believe to be your ideal weight?” A 170-pound middle-aged woman will answerme, “120 pounds.” My next question is, “Have you ever weighed that in your adult life?” The answer…NO! Guess what? That’s an unrealistic goal. People spend years destroying the

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JANUARY 2013 | LIFESTYLEMAGAZINEGROUP.COM

shape of their bodies. Then they make one small twotimes-a-week commitment to exercise, not even changing their eating habits – and they expect drastic results within six weeks. When they don’t see it, they give up!

3

DIETING INSTEAD OF CHANGING YOUR LIFESTYLE The third reason is the dreaded diet! Being on a diet implies that at some point you’ll go off a diet. Where will that leave you? The same place you started, looking for some quick fix. I had a client that tried every other fad diet and then spent $100 on a patch to speed your metabolism. The last page of the instructions said, “This patch will only work if you exercise regularly and eat a sensible diet.” Really? If I could do that, I wouldn’t need this ridiculous patch.

4

CONFRONTING YOUR PSYCHOLOGY I can put you on a food plan and train you – and you’ll have temporary success. But what’s going on in your personal life is causing your destructive behavior. Let us figure that out before true success is achieved. I have a client who was 100 pounds overweight. He lost a good portion of it, in the proper way, but he didn’t begin to touch the reasons how he got to this weight in the first place. It was no accident, people just aren’t that hungry. In fact, for many people, hunger is way down on the list of reasons to eat. He lost 80 pounds and slowly gained back 120. People generally do what they have always done unless they discover why they do it and make some real changes in their life! Please contact me with any questions or comments at gpslifestyle@hotmail.com or call me at 954-649-3283.


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ESTERO BUSINESS OUTLOOK 2013 BY JEFF ZBAR

CAUTIOUSLY OPTIMISTIC MIGHT BE THE BEST WAY TO DESCRIBE THE MOOD OF BUSINESS EXECUTIVES IN SOUTHWEST FLORIDA. WHILE ECONOMIC INDICATORS APPEAR TO MOVING IN A POSITIVE DIRECTION, RECOVERY HAS BEEN SLOW AND MANY REGULATORY UNCERTAINTIES LINGER. A recent survey of Lee County executives found most believe economic conditions will improve this year. The Executive Business Climate Survey, conducted by Florida Gulf Coast University’s Regional Economic Research Institute (RERI) in partnership with the Horizon Council, showed local executives feel optimistic, but there remains uncertainty about the speed of economic “Businesses, after recovery, said Dr. Gary Jackson, the Research we go through a Institute’s director. The survey of more than 100 senior executives recession like this, are representing a broad range of industries set very careful about the Lee County Business Climate Index at 66, hiring. There’s still with anything above 50 indicating an improving some uncertainty economy. Seventy-three percent of executives expect economic conditions for their industry out there in terms to improve in 2013, and a little more than half of health care expect to increase employment and investments regulation and issues this year. “I do see improvement,” Jackson said. “We in Europe. The ones are in recovery.” However, those businesses which have who have survived survived the worst economic recession since are very careful about the Great Depression are still in a cautious spending.” mode when it comes to expansion. “Businesses, after we go through a recession like this, are very careful about hiring,” Jackson said. “There’s still some uncertainty out there in terms of health care regulation and issues in Europe. The ones who have survived are very careful about spending.” To determine the pulse of the economic outlook in Estero, Estero Lifestyle Magazine asked some local executives to share how they feel about our regional economy heading into 2013.

AL O’DONNELL/O’DONNELL LANDSCAPES As a sector of the construction industry, local landscaping businesses have experienced lean times after the housing bubble burst. Al O’Donnell, owner of O’Donnell Landscapes, said

AL O’DONNELL

LIFESTYLEMAGAZINEGROUP.COM | JANUARY 2013

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2013 looks to be stronger compared to 2012, which he considered a “mediocre” year for commercial and residential development. “My industry is tied directly to new construction, and suffers or thrives accordingly,” he said, noting several new developments coming online in Estero this year. “2013 looks to be improving from the past few years. We are bidding the type of landscape jobs in new and expanding communities that have not been seen in three years.” The most recent Estero Development Report, produced by the Estero Council of Community Leaders, shows new housing starts, single family home sales and commercial permits increased slightly in 2012, while numbers remain weak when compared with pre-recession figures. Year-to-date commercial permits issued in Estero as of October 2012 were 11.7 million, up 5 percent from 2011, yet far from the 152.47 million issued in 2007. New housing starts were at 273, up from 165 in 2011, with most of the new homes being built in Bella Terra, The Reserve of Estero and Belle Lago. As we head into 2013, an increasing number of homes are expected to be constructed in The Preserve at Corkscrew, which opened in 2012. Large commercial projects for 2012 included a $2 million remodeling project at the Hyatt Regency Coconut Point Resort, clubhouse remodels at Spring Run and Shadow Wood country clubs and construction of a new Goodwill store on Corkscrew Road. Wal-Mart is expected to begin construction on a new store at the corner of US 41 and Estero Parkway this summer. “This area is heavily structured as a resort and retirement destination,” O’Donnell noted. “That is our natural strength, and a great advantage. However, this strength is cyclical. “This downturn has been tough. Development and construction industry firms have gone out of business or reduced to half or one-quarter in size to

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DENNIS NOAH

DON THOMPSON try and hang on. Those of us still here will have a better outlook in 2013 and forward.” DENIS NOAH AND DON THOMSON, HENDERSON FRANKLIN ATTORNEYS Specializing in commercial real estate transactions, Managing Partner Denis Noah finds reason to be “cautiously optimistic” about the local economy in 2013. “Our view is Southwest Florida has had its own problems, in some ways different than the rest of the country, and we feel we are starting to come out of it,” he said. “A lot of times, we’re first into recession and the first out. A lot of that is because we do have a heavy tourism component to our economy and a residential component to our economy. At the same time, we’ve got the sunshine down here the northern states do not enjoy year round.”

JANUARY 2013 | LIFESTYLEMAGAZINEGROUP.COM


While the foreclosure industry has been strong in the last four years, Noah sees the number of distressed properties decreasing. “The residential foreclosures are definitely trending down,” he said. “There was stated to be a large number of commercial foreclosures predicted, but I don’t thing it ever came to the level expected.” While the looming “fiscal cliff” could scare of northern investors and temporarily slow the economy again, Noah says the natural resources of Southwest Florida will help our local economy pull through. “In general, we just have to stay the course at this point,” he said. Fellow attorney Don Thomson agrees. Specializing in business planning, Thomson is active on several economic councils in Lee County, focusing his practice in the Bonita Springs-Estero area. “There seems to be a lot happening which seems to indicate things will be getting better in 2013,” he said, pointing to new ownership and renovations at The Promenade, new residential developments and a new child development center on Old 41 -- a success story for the newly formed Bonita Springs-Estero Economic Development Council. “The new economic development council is just a great thing for the area because they’re letting residents and businesses who want to move here know that Bonita Springs, and all of the South Lee County area, is open for business,” Thomson said. With the lingering recession came great opportunity to evaluate our region’s heavy reliance on tourism, hospitality and construction related industries, he noted. While those industries will remain important to economic recovery, local leaders are attempting to diversify the economy by courting high tech, scientific and medical businesses for a “research diamond” area including FGCU, the international airport and biotech company Algenol Biofuels. The Southwest Florida Regional Education Summit in October brought local educators and business leaders to discuss ways to improve the ability and education of our local workforce.

JOHN PICONE It’s something on the minds of executives looking to grow their business. According to the RERI’s Business Climate Survey, “lack of qualified employees” was a key factor limiting business expansion in Lee County. JOHN PICONE/PICONE FINANCIAL PARTNERS Although the stock market has seen major fluctuations throughout the recession, as economic outlooks and moods tend to sway easily, financial planner John Picone recommends taking the long-term approach to investing in 2013 and beyond. “Constantly reacting to the ever changing current events is not a sound investment strategy,” he said. Like other local executives, Picone sees reasons for optimism in the year ahead. He predicts more “slow growth” as the local economy continues to rebound. “We have found over the last three decades it pays to be optimistic,” he said. “Many people underestimate the strength and size of our economy and the businesses that help create the U.S. economy. We seem to find a way to bounce back from the economic downturns which are inevitable.” LIFESTYLEMAGAZINEGROUP.COM | JANUARY 2013

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happenings

january 18 BARBARA’S FRIENDS MIROMAR OUTLETS

Helping Kids With Cancer Barbara’s Friends Founders Frank And Betty Haskell BY LAURA J. CUMMINGS

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hen Frank and Betty Haskell founded Barbara’s Friends, the Children’s Hospital Cancer Fund in 1995 as a way to honor the memory of their daughter, they set a goal of raising $100,000 to help local kids with cancer. Almost 18 years later, the fund has raised more than $13 million and is still going strong. The couple also founded the Boston Red Sox Children’s Hospital Celebrity Golf Classic, an annual event that has raised more than $6 million for the Children’s Hospital of Southwest Florida. “Our community is fortunate to have people like Frank and Betty Haskell who are passionate about helping kids with cancer,” said Jim Nathan, president of Lee Memorial Health System. “They are passionate and tireless, which is a formidable combination when raising money for a good cause. Fortunately for children diagnosed with cancer in Southwest Florida, they just won’t take no for an answer.” On Jan. 18, Barbara’s Friends’ largest annual fundraiser will take place at Miromar Outlets. Broadcast live on Cat Country FRANK HASKELL 107.1-FM, the 11th Annual “Helping Kids with Cancer” Radiothon runs from 6 a.m. to 6 p.m. on Jan. 18. While Barbara’s Friends enjoys support from numerous fundraisers each year, the Radiothon typically brings in $200,000 to $250,000. Barbara’s Friends currently is working toward a goal of raising $10 million for the new

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JANUARY 2013 | LIFESTYLEMAGAZINEGROUP.COM

Children’s Hospital to be built on the Health Park campus. The eight-story facility will have 148 to 160 beds (up from 98 currently) and house a dedicated pharmacy, pediatric counseling center, medical resource library, several playrooms, and diagnostic suites with state-ofthe-art equipment. The Children’s Hospital currently has


5,000 inpatient admissions each year. Outpatient visits are expected to grow to 60,000 in 2013. Fundraising efforts for the project have been given a huge boost by a pledge from philanthropist B. Thomas Golisano to match dollar-for-dollar all Children’s Hospital of Southwest Florida Capital Campaign contributions up to $20 million. When you add up the numbers, it’s about the same figure the Haskells have been a part of raising for the Children’s Hospital and its pediatric cancer operations through their tireless fundraising efforts over the last two decades. Although everyone isn’t able to donate such a large figure, smaller donations add up, said Frank Haskell, sitting in a cozy corner of Cypress Cove on the day before his 60th

wedding anniversary. He and Betty recently moved to the upscale retirement community, which sits within walking distance of the hospital they’ve so generously supported. At a certain time each afternoon, sunlight strikes the fountain outside their window just right, never failing to create a lovely rainbow and reminding them of their precious daughter, Barbara, who died at age 36 after a four-year battle with breast cancer. She was a huge “Wizard of Oz” fan, who particularly loved hearing Judy Garland sing, “Somewhere Over the Rainbow.” “The sun shines on that fountain and there’s the most beautiful rainbow you can ever imagine,” Frank said. “We just love that time of day because we know she’s with us.” The Haskells designed the Barbara’s Friends logo as a rainbow with a heart at the end. The day the Barbara’s Friends Pediatric Hematology and Oncology Center was opened in November 1999, a huge rainbow arched above it. “My wife and I just cried,” Frank recalled. “When

you lose a child of your own, it’s devastating. A lot of people never get over it. We decided we wanted to keep her memory alive and celebrate her life, and this has helped tremendously.” As Barbara went through chemotherapy and radiation treatments, she often marveled at the bravery of the children who were enduring similar treatments. Thanks to the fund established in her memory, local children with cancer no longer need to travel to Miami or Tampa for quality care. Under the direction of Dr. Emad Salman, the Pediatric Hematology and Oncology Center now treats more than 100 children a week, giving them access to the same treatment protocols used by large pediatric cancer hospitals like St. Jude and allowing families to stay close to home. “In establishing Barbara’s Friends, the Haskells have made a deep impact on the care provided through our pediatric oncology outpatient center, not only for children needing medical care, but also in providing support for their parents and siblings,” Nathan said. On his 80th birthday, Frank, who is now 83, was honored by the Boston Red Sox during a home game at Fenway Park, standing in the same spot where baseball greats like Ted Williams and Joe DiMaggio once stood. “It was the biggest thrill of my life,” said Haskell, a former salesman who has run the control room for the Red Sox in Fort Myers for the last two decades. “I attended 360 ballgames. I didn’t miss a game for 20 years.” While the largest donation ever received by Barbara’s Friends was $1 million from the Yawkey Foundation (in 2003, after Tom Yawkey sold the Red Sox), another donation equally stands out in Frank Haskell’s memory. He once received a donation of $2.50, “from a lady who sent the nicest note saying she wished she could send more.” No matter how big the contribution, Haskell wants all donors to know 100 percent of donations stay in Southwest Florida and are use directly for the care and treatment of seriously ill children and financial assistance for their families. He encourages area residents to become Barbara’s Friends Guardian Angels, by pledging $25 a month or giving an annual donation of $300. Donations may be mailed to: Barbara’s Friends Capital Fund, P.O. Box 218, Fort Myers, FL 33902. Pledges for Radiothon may be made by calling (866)609-KIDS (5437).

“In establishing Barbara’s Friends, the Haskells have made a deep impact on the care provided through our pediatric oncology outpatient center, not only for children needing medical care, but also in providing support for their parents and siblings.”

LIFESTYLEMAGAZINEGROUP.COM | JANUARY 2013

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people

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rick johnson

JANUARY 2013 | LIFESTYLEMAGAZINEGROUP.COM


WGCU’s Rick Johnson Why Public Broadcasting Matters to Southwest Florida

T

BY LAURA J. CUMMINGS

his year, WGCU Public Media marks its 30th year of educating, entertaining, and enlightening Southwest Florida. While funding for public broadcasting continues to be debated in Washington and Tallahassee, WGCU General Manager Rick Johnson says public media is an invaluable resource. “I believe with all my heart that public broadcasting makes a positive difference in people’s lives,” he said. “People feel good about the time spent watching a show because you learned something.” Americans and Southwest Floridians overwhelmingly agree. Federal funding for public television and radio amounts to about $1.35 per person, and most folks think that’s quite a bargain, Johnson said. A national poll by Hart Research Associates found Americans trust PBS more than any other media or government sources of information, and they overwhelmingly oppose elimination of funding. “The first time funding was threatened for public television was during the Nixon administration – it’s been on and off since then,” said Johnson, who has been in public broadcasting for most of his career and has weathered challenges for decades, including Gov. Rick Scott’s veto of state funding two years ago, a first in Florida’s history that cost WGCU $522,000 (a portion of which has since been restored). Support from the federal government accounts for about onesixth of WGCU’s overall operating budget. “It’s not a huge part of our budget,” Johnson said, “but it’s a very important part.” WGCU was fortunate to secure one of the last Department of Commerce grants before the program ended in December. Added to funds from other sources, the station was able to make $800,000 worth of upgrades to its equipment in 2011. Johnson said he finds Southwest Florida to be extremely public broadcasting-friendly. “Our cumulative audience has continued to grow, making fundraising more efficient,” he said. “It’s a very supportive community.” WGCU has been chartered by Florida Gulf Coast University since 1996, having previously operated as WSFP and licensed under the University of South Florida. The public broadcasting station occupied the first building on the FGCU campus, Johnson noted. In the local market, WGCU typically makes the Top Five list of most watched television stations each week. While PBS Kids programming is popular during the day, it’s the Antiques Roadshow which consistently captures the No. 1 spot for ratings here. Other popular shows include Masterpiece’s “Downton Abbey” series and newsmagazine “Frontline” – Johnson’s “can’t live without” program – that produces thought-provoking documentaries.

WGCU also produces many of its own documentaries, highlighting local people and their roles in shaping the history and culture of Southwest Florida. One of the most significant initiatives currently in production is “Makers: Women Who Make Southwest Florida,” inspired by the PBS national project “Makers: Women Who Make America.” WGCU received more than 200 nominations and enlisted a team of community leaders to select 21 influential women from seven areas: Arts, Business, Education, Environment, Healthcare, Politics, and Social Justice. Video and audio portraits will air on WGCU TV, WGCU FM and online at wgcu. org. The effort culminates in February with a community premiere of a documentary showing how these 21 women have impacted our region. While most local residents are familiar with WGCU’s primary channel (Comcast Channel 3) and its NPR radio station at 90.1 FM, Johnson wishes more people knew about the station’s three other channels and its newest radio platform. After Johnson moved from Jacksonville in late 2008 to become general manager at WGCU, one of his first tasks was successfully launching four-station TV service. The lesser known channels include WGCU World, with 24 hours of nonfiction programming including documentaries, news, and “talking heads.” WGCU Create features “lifestyle” and “how-to” programming, while The Florida Channel is what Johnson calls “Florida C-SPAN.” In August of last year, the station made another significant change. It stopped broadcasting classical music on its HD-2 radio signal and switched to an eclectic mix of blues, rock, world, folk, and alternative country music known as XPoNential Radio. While the move angered some listeners, it has brought in a younger demographic for WGCU, Johnson said. The new platform also will allow the station to showcase some of the local talent in our region, he added. Live streaming is available on wgcu.org. LIFESTYLEMAGAZINEGROUP.COM | JANUARY 2013

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The Children of Southwest Florida

Thank You, Mr. Golisano!

B. Thomas Golisano Steps Forward as Generous Benefactor A resident of Naples and noted philanthropist, B. Thomas Golisano is the generous benefactor who pledged to match dollar-for-dollar all children’s hospital capital campaign contributions up to $20 million. Because of his commitment and generosity, the hospital has been renamed in his honor as Golisano Children’s Hospital of Southwest Florida. Mr. Golisano is committed to philanthropy. In addition to his pledge to the Golisano Children’s Hospital of Southwest Florida, his generous gifts include the Golisano Children’s Hospital in Rochester, N.Y.; Upstate Golisano Children’s Hospital in Syracuse, N.Y.; the Golisano Children’s Museum of Naples and the Tom Golisano Field House at Ave Maria University.

B. Thomas Golisano

Thank you, Mr. Golisano, not only for your generosity, but also for your trust in our vision and our talented, caring team.

JOIN MR. GOLISANO AND G I V E T O D AY. All gifts to the Golisano Children’s Hospital of Southwest Florida are matched by Mr. Golisano and support the construction of a new, state-of-the-art, 128-bed comprehensive pediatric health care facility— “America’s Newest Children’s Hospital.” To make a gift or learn more about giving opportunities available, contact the Lee Memorial Health System Foundation at 239-343-6950 or visit www.ChildrensHospitalGoal.org.


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JANUARY 2013 | LIFESTYLEMAGAZINEGROUP.COM


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dining style

Big Hickory Seafood Grille For Sea Salts and Landlubbers BY LAURA J. CUMMINGS

“WE JUST WANT TO CREATE A NICE FEELING FOR PEOPLE TO COME IN AND RELAX AND ENJOY A LITTLE BIT OF OLD FLORIDA.”

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Come by land or sea to the Big Hickory Seafood Grille to experience a bit of Old Florida charm while enjoying quality fresh from the sea entrees. Herons and pelicans may be your dinner companions as you relax by the waters of Estero Bay in a place where time seems to slow from its modern frenetic pace. Tucked between Bonita Beach and Fort Myers Beach, just south of the Big Hickory Pass Bridge, this waterfront gem is far removed from corporate dining options and well worth the drive for those seeking a more authentic Florida experience. Opened as a fish camp in 1969, Big Hickory has been a local favorite for decades, with most of its clientele coming by boat in the early days. “We just want to create a nice feeling for people to come in and relax and enjoy a little bit of Old Florida,” said Lorna Shrigley, who purchased the Big Hickory Marina and its accompanying restaurant with husband Mike in 2008. Our neighbors from The Meadows of Estero, the Shrigleys have made improvements every year since, advancing the restaurant’s reputation for high quality seafood in a relaxed, natural setting. “It’s a very beautiful dining experience,” said Mike, pointing to the tiered al fresco dining area, ensuring every guest enjoys a lovely view of the water. The Shrigleys also have added a cozy side patio with attractive, flame-encased heaters for those breezy nights by the bay. During lunch hours, guests may be fortunate enough to enjoy the company of Big

JANUARY 2013 | LIFESTYLEMAGAZINEGROUP.COM

Hickory’s “mascot,” Emerald. He’s an elegant white heron with emerald green eyes. “He usually waits for our fishing charter to come in,” Mike said. Although the calm bay, the unpretentious building and the hammocks draped from the dining room ceiling beckon guests to “come on in and stay awhile,” the caliber of food would be fit for any white linen establishment. Just because the server is in shorts and a T-shirt, don’t make the mistake of thinking Big Hickory is only a place to get a good grouper sandwich. While the restaurant does serve outstanding seafood sandwiches (and amazing mahi tacos), the diverse and attractively plated dinner selections would surely please the most discriminating of palates. We started with a trio of mouthwatering appetizers: conch fritters, fried a lovely golden brown and served with raspberry chipotle sauce; cooked-to-order tuna tataki served with ponzu sauce, sambal chili, wasabi and pickled ginger; and spicy krab rolls with a zippy mayo and teriyaki glaze. These egg rollinspired creations offered a complex flavor, throwing a subtle kick of heat at the end. Next, we moved on to the soup and salad


course, immensely enjoying the calypso lobster salad, with its amply sized chunks of meat. A tomato crown stuffed with artichokes began the illusion of a lobster’s shape, completed with wafer “claws” jutting off the plate. Our party also enjoyed three fabulous soups. While the lobster bisque was amazing and the seafood gumbo quite flavorful (arriving topped with a mussel), it was the New England clam chowder, which really blew us away. Topped with bacon and chives, this creamy soup was hearty and comforting with a smooth, rich flavor to rival any chowder served in the Northeastern states. I would’ve been content to stop right there, leaving with a chowder-induced euphoria...but then I would have missed out on the amazing seafood yet to come. While landlubbers will be happy to know prime rib is served every Monday night, we had come for fish. Selecting an entree from Big Hickory’s “Signature Dishes” proved a daunting task. Our party opted for diversity, providing plenty of options for sampling! One ordered the classic, fried seafood platter (Gulf grouper, jumbo shrimp, scallops and oysters), while another feasted on skewers of cusabi shrimp and scallops. Our other dishes came infused with fruity sweetness. The apple mango grouper featured pan-seared fish served over Island Rice with a passion fruit drizzle, all topped with mango salsa. Flavors fuzed nicely with the sweet chutney packing a crunch from the apples. Perhaps our favorite dish was the mahi mahi coco loco, featuring Key West mahi-mahi encrusted with coconut and panko bread crumbs. The sauce of sauteed pineapple, finished with coconut rum and pineapple beurre blanc, created a sweet and creamy topping for this piña colada inspired dish. Although we probably shouldn’t have, we couldn’t resist finishing our meal on a sweet note. The rich and creamy, yet soft-flavored Tiramisu and the lovely panna cotta (Italian pudding) adorned with mint sprig and berries were a perfect ending to our cozy evening by the bay. Big Hickory also is home to an award-winning key lime pie, acclaimed for its rich and dense “fudge-like” texture and tanginess by food critic Jean Le Boeuf. The bayside establishment also has been voted “Bonita’s Best Waterfront Restaurant” and awarded honors for “best seafood” and “best grouper sandwich.” Big Hickory Seafood Grille is located at 26107 Hickory Boulevard, two miles north of Bonita Beach Road. Reservations are not required but may be helpful, especially during season, by calling (239)992-0991. LIFESTYLEMAGAZINEGROUP.COM | JANUARY 2013

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calendarofevents

ESTERO EVENTS DECEMBER 2012

HAVE AN EVENT COMING UP? Email us at info@lifestylemagazinegroup.com

JAN 9-FEB 2 BAREFOOT IN THE PARK Sugden Community Theatre, Naples Fifth Avenue S. (239) 263-7990 or www.naplesplayers.org

JAN 15 JOFFREY BALLET Naples Philharmonic Center for the Arts (239) 597-1900 or www.thephil.org

JAN 10 ULTIMATE DOO-WOP SHOW Naples Philharmonic Center for the Arts (239) 597-1900 or www.thephil.org

JAN 15-20 MARY POPPINS Barbara B. Mann Performing Arts Hall (239) 481-4849 or www.bbmannpah.com

JAN 11-FEB 16 MONTY PYTHON’S SPAMALOT Big Arts Theater, 2000 Periwinkle Way, Sanibel (239) 395-0900 or www.bigarts.org JAN 12 WHOOPI GOLDBERG Naples Philharmonic Center for the Arts (239) 597-1900 or www.thephil.org

ARTS & ENTERTAINMENT JAN 1-6 SISTER ACT Naples Philharmonic Center for the Arts (239) 597-1900 or www.thephil.org

JAN 1-FEB. 16 FIDDLER ON THE ROOF Broadway Palm Dinner Theatre (239) 278-4422 or www.broadwaypalm.com JAN 3-6 RINGLING BROS/BARNUM & BAILEY CIRCUS Germain Arena, Estero (239) 948-7825 or www.germainarena.com

NEAPOLITAN OPRY CLUSTER PICKIN’ Norris Community Center, 755 8th Ave. S., Naples (239) 213-3049 or www.naplesgov.com

JAN 17-MARCH 9 DIXIE SWIM CLUB Off Broadway Palm Theatre (239) 278-4422 or www.broadwaypalm.com JAN 18 OFF THE WALLS! COCKTAIL RECEPTION Center for the Arts of Bonita Springs (Advanced tickets required) (239) 495-8989 or www.artcenterbonita.org HELPING KIDS WITH CANCER RADIOTHON Miromar Outlets, Estero 6am-6pm Cat Country 107.1 (239) 343-6950 or www.miromaroutlets.com

JAN 12-13 BONITA SPRINGS NATIONAL ART FESTIVAL Promenade at Bonita Bay, Bonita Springs (239) 495-8989 or www.artcenterbonita.org

JAN 18-19 MELISSA MANCHESTER Naples Philharmonic Center for the Arts (239) 597-1900 or www.thephil.org

JAN 13 BONITA SPRINGS CONCERT BAND Riverside Park, BonitaSprings (239) 405-3320 or www.bonitaspringsconcertband.com

JAN 19 AMERICAN HEROES AIR SHOW Jet Blue Stadium Park, Fort Myers www.heroes-airshow.com/ fortmyers

JAN 5-7 ESTERO FINE ART SHOW Miromar Outlets, Estero 10am-5pm www.hotworks.org/ esterofineartshow

CATCH ME IF YOU CAN Barbara B. Mann Performing Arts Hall (239) 481-4849 or www.bbmannpah.com JAN 1-27 SPEAK EASY OF MURDER Seminole Gulf Railway (239) 275-8487 or www.semgulf.com

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JAN 8-11 FORBIDDEN BROADWAY Naples Philharmonic Center for the Arts (239) 597-1900 or www.thephil.org JAN 9 GLORIA GAYNOR/VILLAGE PEOPLE Naples Philharmonic Center for the Arts (239) 597-1900 or www.thephil.org

JANUARY 2013 | LIFESTYLEMAGAZINEGROUP.COM


WEST COAST MUSCLE CAR CLUB CAR/TRUCK SHOW Germain Arena, Estero (239) 948-7825 or www.germainarena.com HUNGER WALK Miromar Outlets, Fort Myers (239) 334-7007 or www.harrychapinfoodbank.org JAN 20 IMPROVISED SHAKESPEARE COMPANY Naples Philharmonic Center for the Arts (239) 597-1900 or www.thephil.org JAN 21 MLK JR. PARADE & CELEBRATION Cambier Park, Naples 11am-3pm www.naplesgov.com JAN 25 LUKE BRYAN Germain Arena, Estero (239) 948-7825 or www.germainarena.com

SPORTS & RECREATION

JAN 25-26 GHOST WALK 2013 Koreshan State Historic Site, Estero (239) 992-0311 or www.floridastateparks.org

JAN 5 FGCU SWIMMING/DIVING VS. LIBERTY/GEORGIA SOUTHERN FGCU Aquatics Center www.fgcuathletics.com

JAN 26-27 NAPLES INVITATIONAL ART FEST Fleischmann Park, Naples (239) 992-4680 or www.naplesgov.com

FGCU BASKETBALL VS. JACKSONVILLE Alico Arena; Men at 2pm/ Women at 4:15pm www.fgcuathletics.com

JAN 27 EVENING WITH ROBIN WILLIAMS Barbara B. Mann Performing Arts Hall (239) 481-4849 or www.bbmannpah.com LONESOME RIVER BAND Naples Philharmonic Center for the Arts (239) 597-1900 or www.thephil.org

JAN 7 FGCU SWIMMING/DIVING VS. RADFORD FGCU Aquatics Center www.fgcuathletics.com

JAN 14 ESTERO HIGH BASKETBALL VS. CYPRESS LAKE Estero High School (239) 947-9400 or www.est.leeschools.net

JAN 24 ESTERO HIGH BASKETBALL VS. RIVERDALE Estero High School (239) 947-9400 or www.est.leeschools.net

JAN 17 FGCU M. BASKETBALL VS. LIPSCOMB Alico Arena, 7:05pm www.fgcuathletics.com

JAN 25 FGCU M. BASKETBALL VS. STETSON Alico Arena, 7:05pm www.fgcuathletics.com

JAN 19 FGCU BASKETBALL VS. N. KENTUCKY Alico Arena: Men at 5:15pm Women at 7:30pm www.fgcuathletics.com

JAN 26-27 FL EVERBLADES VS. GREENVILLE ROAD WARRIORS Germain Arena (239) 948-7825 or ] www.floridaeverblades.com

FGCU W. BASKETBALL VS. UNF Alico Arena, 5:15pm www.fgcuathletics.com FGCU M. BASKETBALL VS. N. FLORIDA Alico Arena, 7:30pm www.fgcuathletics.com

JAN 28 DISCOVERY CONCERT AT SHELL POINT Village Church at Shell Point (239) 418-1500 or www.swflso.org

ESTERO HIGH BASKETBALL VS. NAPLES Estero High School (239) 947-9400 or www.est.leeschools.net

JAN 29-FEB 1 MUSIC OF BILLY JOEL Naples Philharmonic Center for the Arts (239) 597-1900 or www.thephil.org

JAN 9, 11, 12 FL EVERBLADES VS. TOLEDO WALLEYE Germain Arena (239) 948-7825 or www.floridaeverblades.com

JAN 19-21 FGCU SPRING W. TENNIS INVITATIONAL FGCU Tennis Complex www.fgcuathletics.com

JAN 30 FL EVERBLADES VS. TRENTON TITANS Germain Arena (239) 948-7825 www.floridaeverblades.com

JAN 31 WILLIE NELSON & FAMILY Germain Arena, Estero (239) 948-7825 or www.germainarena.com

JAN 12-13 FGCU SPRING M. TENNIS INVITATIONAL FGCU Tennis Complex www.fgcuathletics.com

JAN 21 FGCU W. BASKETBALL VS. LIPSCOMB Alico Arena, 7:05pm www.fgcuathletics.com

JAN 31 ESTERO HIGH BASKETBALL VS. MARINER Estero High School www.est.leeschools.net

LIFESTYLEMAGAZINEGROUP.COM | JANUARY 2013

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scene on site

Don D onna a Vaz Vazque uezz & C ue Ch hris istin tine Baez Baez aeza a

J tin Jus n Sie Siege el & Ke K vin Wa Watki tki k nso s n

Empty Bowls and Pottery Sale at FGCU The Florida Gulf Coast University Art Program hosted its Sixth Annual Empty Bowls Soup Lunch and 12th Annual Pottery Sale Nov. 30 to raise funds for two local charities. The pottery sale features work from potters across the Southwest Florida region and beneďŹ ts the United Arts Council of Collier County, which conducts art education programs in Immokalee. Empty Bowls is part of a national phenomenon which unites potters, students, restaurants and food banks to address the needs of the hungry.

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JANUARY 2013 | LIFESTYLEMAGAZINEGROUP.COM

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45


scene on site

Mel M eliss ssa ss a&D Da avid avid id dG Grrantt

Brian Bri n Res Resnic nick, k, Am Amy my yH Ha ale le, Dr. Tom om Hal Ha a e & Stte al ev eve ve e Re Resn esnick k

FGCU Eagles Athletics “Night at the Nest” Gala FGCU Eagles Athletics “Night at the Nest” Gala. December 2, 2012 at Alico Arena to benefit the FGCU Athletics programs. Guest speaker FGCU Eagle and White Sox ACE Chris Sale. Car C Cary arryn Ras snic n k & Tonya nya Ho Horst rste en en

Kar arra Crri rid i er er & Fran an a nk Bap api a piste p stt lle lle ller er

Carol Car ol & Tony ol Tony De eLu L cia Luc

Cas sey ey Col C em man, Wil ilson son n Br Brads Brad ad d haw aw,, Gary Is Israe ael, l, Jo o Ann An n a Brad ra ad dsh s w, sha w, Chr Chris iss Sal S e Sa

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JANUARY 2013 | LIFESTYLEMAGAZINEGROUP.COM

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scene on site

J nifer Benton, Jen Je Ben en 2012 Wo Woma Woman man man n of of the Year

Nico Ni Nic ole e Kozza zak a & Ann Musselman n

Can ndic diic ice and d Tam Tam mmy Be Berryh Ber ryh hiill ll, Pame Pame me ela la Bak Baker Ba err & Trac cy Flas assck

Giin Gi Gin na Isra sraelo sraelo eloff loff lo ff & Sa Sal al Lacagnina

Fourth Annual Glass Slipper Ball

George Wh hart ar on o & Sheryl yl Savage

Beatri Bea t z Cabrera, Cam amille M Ma arrt rti tin & Anna Perez

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Zonta Club of Bonita Springs presented its Fourth Annual Glass Slipper Ball Nov. 10 at the Hyatt Regency Coconut Point Resort and Spa. The gala featured a Best of the Chefs competition, with 20 local chefs serving their finest appetizers, entrees, drinks and desserts. Zonta also honored its Woman of the Year, Jennifer Benton, chief executive officer for the Abuse Counseling Treatment Center. Proceeds from the Ball go toward Zonta’s initiatives to advance the status of women both locally and globally.

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AND

another thing...

WHAT DO HORESHOES AND CURSIVE HAVE IN COMMON? BY BRUCE TURKEL

Your kids can’t tell time. Don’t believe me? Wait until you’re in a room with an analog clock and a teenager or twenty-something. Tell them they can’t look at their phones and then ask the time. Point to the analog clock dial if you have to. They can probably figure it out by counting out where the little and big hands are, but they can’t just glance at the clock and know the time like you and I can. Your kids can’t read or write cursive handwriting, either. A few years ago, I left a note for my kids – and they ignored it. When I asked why, it turned out that they couldn’t read it. Seems they never learned script in school. And it’s not going to change anytime soon. Did you know that 45 states are considering incorporating a national educational curriculum for 2014 that doesn’t include teaching cursive handwriting at all? Indiana, Illinois, and Hawaii are leaving it optional for their school districts to decide. Utah is still debating the issue. Only California, Georgia, and Massachusetts have legislated mandatory cursive writing instruction. You know what else your kids can’t do? They can’t sew. Their idea of darning socks would be tossing ripped hose in the trash and saying “darn!” Except they probably don’t know what the word “darn” means. Your kids can’t talk on the phone, either. Give a kid a phone without buttons to text on and they hardly know what to do with it. It’s not like this hasn’t happened before, by the way. How many older people do you know who still shoe horses? How many still know how to can their own fruits and vegetables? How many can knit? How many can crochet? These, too, are activities that were once commonplace but have been superseded by the relentless march of technology. Whether the loss of these skills is ultimately negative is a bigger conversation than we have time to discuss here. But it’s worth considering the unintended consequences of the cost of technology – especially if you’re in the business of selling goods or services to groups who are soon going to be comprised of these new consumers. In a recent Smithsonian article, Talking Heads frontman David Byrne writes about these consequences: “Paleontologist Stephen Jay Gould and biologist Richard Lewontin wrote a paper in 1979 claiming that some of our skills and abilities might be like spandrels — the architectural negative spaces above the curve of

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JANUARY 2013 | LIFESTYLEMAGAZINEGROUP.COM

the arches of buildings — details that weren’t originally designed as autonomous entities, but that came into being as a result of other, more practical elements around them.” So let’s talk marketing and branding. How do you intend to sell products to these spandrels, these people who think differently than you and I? Not printing your headlines in a script typeface is an obvious answer but much more remedial than I’m thinking. What if you were a watch manufacturer? How are you going to sell timepieces to people who can’t tell time or who are perfectly happy checking the time on the smartphone that never leaves their hands? How about if you were a pen maker? How are you going to sell a pen to someone who doesn’t know how to write? These unintended consequences are outcome agnostic — they create both assets and liabilities. The trick is to try and spot them early and then look for the opportunities they provide. Whether it’s writing games for Facebook users, building charging stations for electric vehicle drivers or becoming a privacy and security consultant for Internet users, the spandrels that technological advances will continue to create are the future. Even if they can’t tell what time it is.

Bruce is a branding expert who makes his clients’ brand experiences more valuable. He’s worked with great organizations including Discovery Channel, Baptist Health, MetCare, and Miami. He’s spoken at MIT, Harvard, and hundreds of conferences. He’s been on NPR and CNN and featured in The New York Times and Fast Company Magazine. He has published three books on advertising including Building Brand Value. You can reach Bruce at bturkel@turkel.info LP


LIFESTYLEMAGAZINEGROUP.COM | JANUARY 2013

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