AUGUST 2013
FLORIDA IN THE SUN: FOOTBALL, FUNCTIONS & FANCY FARES
Skeeter Beaters! How to stop those little pests WATerfronT Dining
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Top picKS
Kick o!
A look at Florida college football
Another Bubble? Why home prices are rising so fast
Best Bets Time to see an
Elvis impersonator
MIKE POUNCEY
cenTer of ATTenTion lmgfl.com | AUGUST 2013
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AUGUST 2013 | lmgfl.com
Dr. Lisa J. Learn
Plastic surgery requires the ability not only to envision the future result, it requires the skill to create it. It’s an ideal balance between medicine and creativity.” – Dr. Learn
BEAUTY IN BALANCE
LISA J. LEARN, DO, FACOS
Board Certified Plastic & Reconstructive Surgeon
4900 West Oakland Park Boulevard, Suite 300 | Fort Lauderdale, FL 33313 954.380.8411 | DrLisaLearn.com
South Florida’s Best Chefs choose
Chef Allen Susser
James Beard Award Recipient
Chef Marc Gruverman Executive Chef Partner
Headlining FLAVORS of Ft Lauderdale & The SOBE Wine & Food Festival
Capital Grille Fort Lauderdale
Chef Angelo Elia
Chef Ralph Pagano
International Restauranteur
Casa D’Angelo, D’Angelos Pizza & D’Angelo Trattoria
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AUGUST 2013 | lmgfl.com
See. Taste. Learn. Join. Do it all at the Museum. Stiles Presents:
Foto Fort Lauderdale On view through October 6 In association with Northern Trust and Greenberg Traurig
Bunny Yeager: Both Sides of the Camera Woman’s World: Contemporary Views of Women by Women Curated by Peter Boswell Image: Bunny Yeager and Bettie Page pose with a 4 x 5 speed graphic camera at Africa USA, Boca Raton, Florida 1954 THE THIRST FOR KNOWLEDGE IS JUST THE BEGINNING
How much do you think you know about wine? SOMM will make you think again. The Art of Wine & Food Series presents:
“ S H O U LD S E T T H E B A R F O R A LL F I L M S A B O U T W I N E T H AT F O LL O W ” - L. PIERCE CARSON, Napa Valley Register
A special screening of the film SOMM, followed by our monthly wine tasting. SOMM is an illuminating look into the Court of Master Sommeliers and the Master Sommelier Exam. Written and Directed by Jason Wise. August 22, 6:30 p.m. – 9:30 p.m.
Reserve Now! Image: Bunny Yeager and Bettie Page pose with a 4 x 5 speed graphic camera $50 per person. Reservations are required and seating is at Africa USA, Boca Raton, Florida 1954 limited. Email gvilone@moafl.org or call 954-262-0249.
SAMUEL GOLDWYN FILMS presents a FORGOTTEN MAN FILMS production “SOMM” executive producer WILLIAM FOWLER produced by JASON WISE CHRISTINA WISE and JACKSON MYERS starring IAN CAUBLE BRIAN McCLINTIC DLYNN PROCTOR and DUSTIN WILSON edited by JASON WISE JACKSON MYERS and BRYAN CARR graphics by FRANCIS KMIECIK music by BRIAN CARMODY cinematographer JACKSON MYERS written and directed by JASON WISE
SOMM-FILM.COM
© 2013 FORGOTTEN MAN FILMS. ALL RIGHTS RESERVED.
Who Am I to You? South Florida Cultural Consortium Juried Exhibition On view through September 1 Organized by the Museum of Art, Curated by Freddy Jouwayed
Annual exhibition of Visual & Media Artists Fellowship grant winners. The South Florida Cultural Consortium is funded in part with the support of the National Endowment for the Arts, the Florida Department of State Division of Cultural Affairs and the Florida Arts Council, the Boards of County Commissioners of Broward, Miami-Dade, Martin and Monroe Counties, and the Palm Beach County Cultural Council.
One East Las Olas Boulevard Fort Lauderdale, FL 954.525.5500 | moafl.org | / moafl
LasOlas Lifestyle
PUBLISHER Jim Norton ASSOCIATE PUBLISHER Jill Horowitz EDITOR IN CHIEF Michael Koretzky Lifestyle Lifestyle ASSOCIATE EDITOR Danielle Tarrant
PERSONALCoralSprings CHEF & CATERING SERVICE
Parkland
CREATIVE CREATIVE DIRECTOR Melanie Geronemus Smit Lifestyle ART DIRECTOR Alexander Hernandez DESIGNER Jason D’Auria MARKETING CHIEF MARKETING OFFICER Dawn Rahicki EVENTS PLANNER Suzanne Holtermann
Weston
WRITERS Lifestyle BUSINESS STYLE EDITOR Brandon Ballenger SENIOR WRITER Ryan Cortes COPYEDITOR Emily Mitchell-Cetti CONTRIBUTING WRITERS
Laura Gates Cummings, Darcie Lunsford, Randi Aileen Press, Bruce Turkel, Jeff Zbar
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SHARI GLATTER SGLATTER@LIFEPUBS.COM
AUGUST 2013 | lmgfl.com
CHAIRMAN Gary Press
LIFESTYLE PUBLICATIONS, LLC 3511 W. Commercial Blvd., Suite 200 Fort Lauderdale, Florida 33309 954.377.9470 | fax 954.377.9418 www.lifestylemagazinegroup.com ©2013 Lifestyle Magazines are published by Lifestyle Media Group, all rights reserved. Lifestyle Magazine is a monthly advertising magazine. All contents are protected by copyright and may not be reproduced without written consent from the publisher. The advertiser is solely responsible for ad content and holds publisher harmless from any error.
What Do You Have Planned This Saturday?
Women are always on the go. To better serve you and your good health, the Lillian S. Wells Women’s Health Center at Broward Health Medical Center has extended its hours to include Saturday appointments.
Schedule your mammogram today! Monday - Friday: 7am - 7pm. And now Saturday: 8am - 12pm Call the scheduling department at the Lillian S. Wells Women’s Health Center
954.759.7500
FOR YOUR HEALTH Secrets of the Spine: Solving the Mystery of Back Pain Join Cleveland Clinic Florida for an event dedicated to spine health, offering vital information for individuals with back pain. Our expert physicians will be speaking on a variety of topics including back health, spinal stenosis and spinal restoration surgery. A Q&A session will follow panel talk.
When:
Tuesday, August 20th from 5:00 pm - 7:00 pm
Agenda:
5:00 pm - 5:30 pm
• Yoga demo & chair massages by Bonaventure Spa • Ergonomic back product sampling by Relax the Back® • Back stretching with Cleveland Clinic Florida’s Physical Therapy Team • Chair massages with HealthSource® of Weston
Speakers: 5:30 pm - 7:00 pm
Health Panel Talks
Graham Mouw, MD – Neurosurgeon Spinal Restoration: Less Invasive Spinal Surgery
Richard Roski, MD – Neurosurgeon Spinal Stenosis: Diagnosis and Treatment Options John O’Connell, MD – Spine Health & Physical Rehabilitation Specialist Keeping Your Back Healthy: Preventive Techniques Questions & Answers
Where:
Cleveland Clinic Florida Jagelman Conference Center 2950 Cleveland Clinic Blvd., Weston, FL 33331
Presenting Sponsor:
To register or2013 for| more information, please call 800.691.6555 or visit clevelandclinicflorida.org 10 AUGUST lmgfl.com
lmgfl.com | AUGUST 2013
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contents AUGUST 2013
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18
BUZZ
TOP 5 24 5 Must Do A River of Remarkable Restaurants
BEST BETS 28 Calendar of Events TRAVEL 30 Travel Style:
40 COVER PHOTO BY DOWNTOWN PHOTO/ FORT LAUDERDALE
Get Your Ski On Destination Europe
FEATURES 34 Mosquito Fever Local Insect Experts Weigh In
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Cover Story: Center of Attention Center Mike Pouncey: Will he be the new face of the Miami Dolphins?
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Quick Hits Fast and Furious Florida Football Guide
HAPPENINGS 52 First Annual Women’s Conference 54 The Signature Chefs Auction
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BUSINESS 56 Why Are Our Home Prices Soaring? 60 Creative Tourism DINING 70 Giraffas: Fast Flavor
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SCENE ON SITE 74 All-Pro Orthopedics Grand Opening 76 211 78 Broward Health Celebrates 75 Years 80 Last Look 82
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AUGUST 2013
AND ANOTHER THING
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from the chairman
FROMTHEchairman
AUGUST 2013 March 2012
Back to school, back to football
I
t’s March. So we have six more months. And how many debates have there been so far? I must tell you that I do miss Herman Cain. His 9-9-9 plan was so brilliant. And Michelle Bachman. Michelle was lovely. She spoke well. She’s attractive. I really didn’t get her husband, but who am I to judge? Now we are down to Newt, Mitt, Rick and Ron. The Republican version of the Beatles. I can see Mitt as Paul, Newt as John, Rick as George and, of course, Ron as Ringo. I can see Mitt singing... “Can’t buy me love, love, Can’t buy me love. I’ll-buyyou-diamond-rings my friend, if-it-makes-you-voteDo these words make sense to you? for-me, I’ll get you anything Purple Porpoise, Burrito Brothers, my friend, if-you-cast-yourand Skeeter’s. vote-properly, Cause all I If you’re nodding your head at the care about is the money, but memories those words evoke, you money can’t buy me love… are a Gator. (The first is a bar, the or votes.” second is a taco stand, and the third ”I also can see Newt is a diner.) belting out “I am the Walrus.” I graduated from UF in 1982 – but “I-am-he-as-you-are-meI’ve never finished being a Florida and-Mitt-is-me-and-I-amGator. Some of the fondest memories he. New-newt-achoo, newof my life, besides those involving newt-achoo, I am the Walrus, being a husband and father, were I am the Egg Man, I am the from the years I spent in Gainesville. Newt man”. (My wife Randi is also a Gator.) I am trying to add some levity College was the first time I was on to a serious discussion. More and my own. I made great friends at UF more people are frightened about who are still great friends today, and the future of the United States. We also business associates. My friends have candidates on both the left and and I still reminisce about eating right that are complete ideologues. bushels of oysters at Barnacle Bills Are the Republicans correct? Are and Calico Jacks. They were five cents the Democrats correct? The answer an oyster back then! to both questions is yes. It’s the same if you are a Nole or Should the very rich pay a Hurricane. We all have similar additional money in taxes, even if it memories of our alma mater that is just for a 5 year period, with the resonate years later. For me, many of goal to balance our federal budget? those memories involve football. Should we develop the pipeline to That’s why I’m so pleased that our become energy efficient and create cover story this month features Miami hundreds of thousands of jobs? Dolphin’s star center Mike Pouncey. Should we dramatically lower
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GARY’S PUB LETTER
AUGUST 2013 | lmgfl.com
He’s a Gator, too. He stopped by my office a couple of months ago, and I found myself asking him more questions about the Gators than the Dolphins. I found Mike to be a very genuine young man whose focus is in the right federal spending and cut waste? places. He’s a proud father who is Should we attempt to take money intent on helping the community he out of politics? serves. He has already started his Should we become tough with own foundation that has a focus on China and our other trading partners unprivledged children. to create a more equitable trade Mike is also young, just celebrating policy? his 24th birthday in July. It was at his Should we enforce our current birthday party, in fact, that he stepped regulations instead of creating new into a bit of controversy. That night he regulations that we do not have and his twin brother (who plays for resources to enforce? the Pittsburgh Steelers) wore hats Should we place additional that said “Free Hernandez,” referring resources to train our citizens to the ex-New England Patriot player that are currently receiving who is currently in jail, accused of unemployment benefits? murder. Someone took a cell phone You may be reading this article shot of him that night and tweeted and asking yourself the question, “I the image. am one person. Can I really make a Knowing Mike as we now do, we difference”? The answer is yes. You found his behavior out of character probably know a politician or two. – and in fact, he had no intention Collectively, we have power. Today of broadcasting that image. But we our politicians and candidates have can understand it, knowing that one goal in mind – to be reelected. Hernandez was Mike’s roomate at Therefore, they feel the need to UF! Still, our latest leading Dolphin be hard right or hard left. The has to learn that, in this day of the trouble is that we live in a world ubiquitous cell phone camera, you of compromises. We do it in our have to be conscious of your public business and personal life every day.
persona - even at a private birthday party – 24 hours a day, seven days a week. He’s learning, and this is a good lesson early in his career. Also in this issue, you’ll find our second annual college football preview, which quickly analyzes the biggest programs in When did compromise become such the state, including the two most local: a toxic word? FAU and FIU. We all know that politics start If you’re not into football, please check locally. We can have a voice and a out two new features – real estate and strong one at that. My hope is that business. We’re expanding coverage you stand up with me and tell our of both areas. And we’re going to be politicians that unless they start introducing other exciting new features compromising and getting things before the end of the year. So, let’s flip done, they cannot count on our the coin and get into the new season! money anymore. I don’t enjoy writing about politics because it can be so divisive. However I do feel that we need to raise our voices now so that our children can continue to live in the greatest country on the face of this earth. And while “Yesterday” all of our troubles seem so far away, “Imagine” what we can accomplish if we work together with a smart, efficient government that truly puts Americans first instead of politicians first.
GARY PRESS, CHAIRMAN GARY PRESS, CHAIRMAN
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THE PERFECT ADVERTISING VEHICLE FOR BROWARD’S REAL ESTATE LEADERS REAL ESTATE DEVELOPERS, AGENTS, BROKERS AND MORTGAGE, LEGAL OR OTHER REAL ESTATE PROFESSIONALS CAN NOW REACH BROWARD’S MOST AFFLUENT READERS.
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WHO’S WHO IN REAL ESTATE Deadlines: , 2013 Final Material s Sept. 20th issue deadline Nov. 2013 s issue deadline April 2014 , 2014 February 20th
BROWARD COUNTY
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Who’s Who in REAL ESTATE
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AUGUST 2013 | lmgfl.com
Coming November 2013 and April 2014 For information, please contact Sally Nicholas at 954.288.7052 or sally@lmgfl.com www.lmgfl.com
buzz
PLAYING THroUgH THe HeAT High school sports aren’t quite back in swing yet, but many teenage athletes are still playing – and winning.
Tennis
Bennett Dunn of Plantation will attend the University of Alabama next year on a tennis scholarship, but she’s not done in South Florida just yet. The teenager played last month in the Florida 18s State Championship tennis tournament in Daytona Beach. She took home the crown after beating Savannah Durkin (Miramar) 6-2, 7-5 – including six straight games in the second set. Past winners of the same tournament include Chris Evert, Jennifer Capriati and Andy Roddick, among others. And according to TennisRecruiting. net, which tracks all young tennis players across the country, Dunn is the fifth-best female tennis player in Florida – and the 23rd-best nationally.
Roller hockey
The Silver Trail Mustangs are a middle school roller hockey team
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AUGUST 2013 | lmgfl.com
from Silver Trail Middle School in Pembroke Pines. And last month, they earned the recognition of the Florida Panthers. The NHL team sponsored the Panther Cup playoff tournament at Weston Regional Park, and the Mustangs beat the Knights of Walter C. Young Middle School (also of Pembroke Pines) 6-2 to win the tournament. The Knights entered the game in first place before the Mustangs banged through three goals in the first period alone.
Softball
The Gold Coast Hurricanes – an 18-and-under fast-pitch softball team based in Broward – traveled to Spartanburg, S.C., last month for a weekend of games. The Hurricanes went undefeated, winning three games in three days and earning the right to represent South Florida at the Amateur Softball Association’s GOLD National Championship in Clearwater. Many local players populate the team, including Meghan King (pitcher) from Parkland, Samantha Sharkey (outfielder) from Fort Lauderdale, and Brenisha Bannister (outfielder) from Plantation.
Animals of all kinds
f
ort Lauderdale’s third annual Animal Adoption Fair is on Sunday, Aug. 25 – and you don’t have to be a dog or cat lover to take a pet home. There will also be horses, guinea pigs, parrots, wild birds and ferrets. That’s because more 50 different shelters will pile into the War Memorial Auditorium with animals to adopt. Event organizer Brook Katz says 6,500 people showed up last year and 200 pets were adopted. She’s expecting 10,000 people and 300 adoptions this year. Parking is free and food and drinks will be for sale, but with a catch. All the food served – which includes hamburgers, hot dogs and chocolatecovered bananas – will be vegan. Concludes Katz: “I have a problem with having pets on one side for adoption and then serving animals on the other side to be eaten.”
Sunday, August 25, 2013 10 a.m.-6 p.m. War memorial Auditorium 800 ne 8th St., fort lauderdale www.animaladoptionfair.com
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lmgfl.com | AUGUST 2013
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BUZZ The candidates
On June 8 at Hyatt Regency Pier 66, the Leukemia & Lymphoma Society chose from these candidates for its 2013 Fort Lauderdale Man & Woman of the Year – who collectively raised $361,944…
Man of the year
Ron Brandenburg, Broward Health Medical Center John DeShields, Riverstone Realty Peter Kahn, Hardwired Marketing Group Michael McNamara, Fab2Go Andrew Paton, Dade Paper Alex Pinelo, Norwegian Cruise Line Robert Saunooke, Saunooke Law Firm, P.A. Jeremy Singer, Greenberg Traurig, P.A. Steve Ziff, Florida Panthers
Woman of the year
Ellen Bettridge, Silverseas Cruises Dr. Gena Bofshever, Dr. Gena Chiropractic Anna Carello, Pine Crest School Vanessa Goodis, Promo Moxie Marketing Carlie Jabbour, Prudential Florida Realty Dr. Lisa Learn, Plastic & Reconstructive Surgeon
Easy money This year’s LLS Man and Woman of the Year raised six figures – simply by asking
It took only 10 weeks for Steven Ziff and Ellen Bettridge to become the 2013 Fort Lauderdale Man and Woman of the Year for the Southern Florida Chapter of the Leukemia & Lymphoma Society. The duo raised nearly $200,000 between them for blood cancer research. Ziff, the Vice President of Marketing & Brand Strategy for the Florida Panthers, raised $100,700. Bettridge, President of Silversea Cruises, raised $91,171. So how did they do it? Simple, they capitalized on “good relationships, being a good person, and doing it for good cause,” Ziff says. “They weren’t giving me money, they were giving it to a charity.” Bettridge agrees, saying of her donors, “I got a lot of thank you’s.” How often do donors thank the donee? Ziff says he was “blown away” by the response, especially by donors he didn’t expect to chip in. “It’s like opening a small business,” he says. “The ones who you think are going to give you business don’t, and the ones you never think you’re going to get become your best customers.”
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AUGUST 2013 | lmgfl.com
The charity
Since it began in 1949, the Leukemia & Lymphoma Society (LLS) has grown into the world’s largest nonprofit health organization dedicated to funding blood cancer research and providing education and patient services. Its mission? Cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life of patients and their families. www.lls.org
The next big event
The Leukemia & Lymphoma Society’s biggest annual fundraiser is right around the corner. The national Light The Night Walk raised more than $1.4 million dollars last year, and the Fort Lauderdale walk is Saturday, Nov. 3 from 5-8 p.m. at Huizenga Plaza in downtown Fort Lauderdale. The 2013 Kickoff Celebration is Wednesday, Aug. 14, from 6-8 p.m. at the Comedy Improv at Seminole Hard Rock Hotel & Casino. For more information, call 954-7445311 or log onto www.lightthenight.org/sfl.
The Local Bank That’s Truly Local.
Banks like Bank of America and Wells Fargo try to appear locally owned and operated. However, call their customer service line, or apply for a loan, and you could be dealing with people many states away. Community Bank of Broward is the only bank with headquarters in Weston, and one of the largest commercial banks headquartered in Broward County. Many of our officers and staff live right here in Fort Lauderdale. We truly care about your neighborhood. After all, it’s our neighborhood too. Stop by your local branch today. We’re ready to show you how great hometown banking can be.
Lois Stoll,
Charlie Fernandes,
Vice President & Branch Manager
Vice President & Business Development Officer
cbob.com
FORT LAUDERDALE BRANCH
2929 EAST COMMERCIAL BOULEVARD
(954) 351-2265
SEVEN OTHER CONVENIENT LOCATIONS TO SERVE YOU DANIA BEACH HOLLYWOOD CORAL SPRINGS HALLANDALE BEACH PLANTATION DAVIE-COOPER CITY WESTON
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AUGUST 2013 | lmgfl.com
On the Water Front: Outside at the Bimini Boatyard
must Do
A RIVER OF REMARKABLE RESTAURANTS You don’t have to reach the beach to savor fine dining
B
roward County has 21 miles of beaches and dozens of restaurants claiming beachfront dining. But if you want a fair-priced, high-quality meal while actually being on the water, don’t forget riverfront dining. Fort Lauderdale has not only the Intracoastal but also the New River. Here are five of our favorite places along both.
01. Serafina Waterfront Bistro This Italian trattoria offers a rustic terrace with a view of the New River as it runs through Victoria Park (also known as the Middle River). In a city with lots of romantic spots, this one is among the best. The seating inside offers great views, too – candelit tables, white tablecloths, and a traditional feel with some modern appointments - but on the water is our first choise . Appetizers range from a house-made meatball ($9) to Burrata Per Due ($20), while entrees run from oval pasta with broccoli rabe ($18) to veal chops ($40). 926 Northeast 20th Ave., 954-463-2566 serabythewater.com
02. The Pirate Republic Seafood & grill You have your choice of three Intracoastal views: on the dock under big green umbrellas, in the bar area that’s under cover, or second floor through big windows but under AC. The food hues to a nautical theme because owners Roberto and Claudia Guerios spent nearly three decades chartering their 98-foot schooner – and collected many recipes and culinary influences along the way. Enjoy St. John’s Lobster Chowder ($13) to Seafood Moqueca (up to $53). 400 Southwest 3rd Ave., 954-761-3500 piraterepublicbar.com
03. Grill 66 & Bar This is a big restaurant where you can view big boats – a 225-seat dining room inside with 100 more seats outside. It also occupies a prime spot
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by the 17th Street Causeway bridge, where you can watch the parade of mega-yachts glide along the Intracoastal. While Grill 66 is part of the Pier 66 hotel complex, it operates independently. That may be one reason why some of the prices are reasonable for hotel fare, like the hazelnutcrusted goat cheese ($12) or the signature 12oz. steak and fries ($35), though be prepared for steep prices on most meat. 2301 Southeast 17th St., 954-728-3500 grille66andbar.com
04. 15th Street fisheries Much like the Pirate Repubic, you have your choice of dockside dining, upstairs in the AC, or under cover at the bar. The big differences between the two places: This one has been around for nearly 30 years, and the menu is more traditional. From the crab cake to ($16) grilled mahi mahi ($30), you’ve seen these dishes before. But they’re done exceptionally because they’ve been done for decades. 900 SE 15th St., 954-763-2777 15streetfisheries.com
05. Bimini Boatyard Another popular and large dock-and-dine seafood restaurant, Bimini recently hired a new executive chef to create some separation in this crowded genre. In May, Cuban-born Odel Arencibia took over. While much on the menu remains unchanged (especially the honey-buttered Bimini Bread), you should have any wheat-intolerant friends check out the extensive gluten-free lunch and dinner menus. Our highlight: the churrasco steak ($23). 1555 Southeast 17th St., 954-525-7400
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BeST BeTS
1-4 AUgUST
cirque du Soleil: Quidam If you’ve seen any Cirque du Soleil show you know the spectacle. Each is a sensory assault that takes you to imaginary realms of fanciful, larger-than-life characters. But Quidam – which premiered in Montreal in 1996 – is a little different. Quidam has more of a plot than most other Circque shows. It’s officially this: “Young Zoé is bored. Her parents, distant and apathetic, ignore her. Her life has lost all meaning. Seeking to fill the void of her existence, she slides into an
imaginary world - the world of Quidam...” Next comes the howdo-they-do-that gymnastics and juggling in outrageous costumes. When: Aug. 1, 7:30 p.m.; Aug. 2, 3:30 p.m. & 7:30 p.m.; Aug. 3, 11:30 a.m. & 3:30 p.m., 7:30 p.m.; Aug. 4, 1 p.m. & 5 p.m. Where: BB&T Center, 1 Panther Parkway, Sunrise Tickets: $35-$85 adults, $22$66 children (2-12), $26-$75.50 seniors/military. info: 954-835-7825 or www. thebbtcenter.com
THroUgH SepT 1
charles m. Schulz: pop culture in peanuts How many artists have 355 million fans in 75 countries? At its peak, the comic strip “Peanuts” made Charles M. Schulz the best-known artist in the word, and Charlie, Brown, Snoopy, Lucy, Linus and Peppermint Patty became household names. Now you can see 70 of Schulz’s original strips at the Art and Culture Center, the largest show outside the Charles M. Schulz Museum in California in more than a decade. When: Monday-Friday 10 a.m.–5 p.m. and Saturday-Sunday noon-5 p.m. Where: Art and Culture Center of Hollywood, 1650 Harrison Street, downtown Hollywood Admission: $10 adults; $6 students, seniors & children (4-17); free to Center members and children 3 and younger info: 954-921-3274 or artandculturecenter.org
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AUg 17
chris macDonald’s memories of elvis Elvis Presley imitations aren’t usually considered high art. But Chris MacDonald has made it destination entertainment for a sophisticated crowd. In fact, he’s the only one ever hired by Elvis Presley Enterprises to perform at Graceland’s Heartbreak Hotel. Now he’s bringing his Las Vegasstyle show – with an eight-piece band, dancers, and singers – to the Broward Center. While MacDonald is based in South Florida and has been doing his Elvis tribute for more than two decades, this is the only local appearance on his current national tour. When: Aug. 17 at 8 p.m. Where: Broward Center for the Performing Arts, 201 Southwest 5th Ave., downtown Fort Lauderdale Tickets: $45 more information: 954-462-0222 or browardcenter.org
lmgfl.com | AUGUST 2013
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Get YourSki On - D E S T I N A T I O N
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t’s August in South Florida and many of us have found ourselves in the surf, sun and sand this summer. However, the heat has many summer vacationers longing for the cold crisp air of a picturesque winter wonderland. This winter, ski down the snow-capped slopes of the top resorts in Europe. The Alps are location to the most world-renowned and well-recognized ski destinations on the planet. For those looking for a French twist to their ski vacation, Val d’Isère and Méribel are perfect for serious ski enthusiasts. While France is a top ski destination, Austria is quickly growing in popularity thanks to its often lower-priced dining options and legendary après ski scene. Lisa Crawford, Founder & CEO of SitInMySeats VIP Tickets, Travel & Concierge Services, highly recommends St. Anton and Mayrhofen as two of Austria’s top ski destinations. Italian ski resorts have also attracted fun-seeking travelers with their relaxed and family-friendly atmosphere and delectable cuisine. Holidays on Italy’s slopes are unforgettable and repeat bookings to top Italian ski resorts like Sestriere, Courmayeur and Sauze d’Oulx bear testament to that fact. If you’re looking for world class accommodations and après ski that’s a cut above the rest, the Alps have it all. You’ll find luxurious hotels and chalets in all great resorts, but the most posh resorts like Verbier, Courchevel
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and Zermatt are the best places to enjoy the most refined après ski, fine cuisine and lavish boutique shopping. For travelers who believe that bigger is better, take a look at mega ski areas like the Three Valleys (the world’s biggest linked ski area) or Espace Killy. These areas are so large that they have plenty of terrain to suit all abilities within your group or family. When planning your next ski vacation, it’s essential to know exactly which destination fits your needs and desires. Call the SitInMySeats VIP Tickets, Travel & Concierge Services team. We can help you create the perfect personalized trip. Are you looking for a massive linked ski area to clock up the miles, a family-friendly ski resort with world class ski schools and childcare, forgiving ski slopes for beginners, or an epic backcountry
skiing area? No matter what your ideal ski holiday may be, our team can make it happen. For more information on ski destinations or any other type of customized trip, please contact SitInMySeats VIP Tickets, Travel
& Concierge Services at 954-4560419/ 866-798-7328 or email Lisa Crawford at lisa@sitinmyseats.com. You can now also visit Lisa and her team at SitInMySeats at their new office at 1263 E. Las Olas Blvd., Suite 204 in Downtown Ft. Lauderdale.
lmgfl.com | AUGUST 2013
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MOSQUITO feVer it’s mosquito season again (ouch) and if you are itching to keep those annoying pests away from your backyard, well, we’ve got your back. Here’s the latest from our local insect experts. By J.p. faber
A
t first glance, Evaristo Miqueli has one of the least attractive jobs in Broward. Among his other duties as Natural Resources Officer is to monitor mosquito levels in a given locale by sticking his arm out to see how many of the pests land and try to bite him in a 60-second period. If more than eight land in a minute, that may be enough to call in aircrafts to spray the area, depending on the level of citizen complaints and how many other mosquitoes are trapped nearby (the county maintains 25 different bug traps, from ocean to Everglades). If more than 30 land in that minute of exposure, the decision to spray is automatic. “We spray only if we have to. As for the mosquitoes [landing on my arm] I don’t mind it so much,” says Miqueli, who is an entomologist by training and the former director of the Tropical Medicine Institute in Havana. “It’s really very interesting.” One man’s ‘interesting’ is another man’s (or woman’s) nightmare, however, especially when it comes to mosquitoes. Thanks to an abundance of assorted marshes, mangroves and swamps, mosquitoes have plagued the residents of Broward County ever since the first pioneers arrived in the late 1800s. After 1933, however, things got better, thanks to the county’s Office of Mosquito Control, founded
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that year. “Mosquito season usually starts in June or July and runs through October,” says Joe Mafhefka, the manager of Broward County Mosquito Control. “This year it started a little early, in May,” he says, thanks to earlier, heavier rains.
“We spray only if we have to. As for the mosquitoes, I don’t mind it so much,” says Evaristo Miqueli, the man whose job it is to see how many mosquitoes will bite him in one minute of ‘exposure.’ One of Mafhefka’s jobs, with input from Miqueli, is to decide when to spray to keep things under control. The county has a small fleet of trucks that spray individual neighborhoods when residents call in; it also uses a plane to crop-dust the spray, but only when things get really bad. “We have spray trucks that go into neighborhoods, which you can request on the web or by phone,” says Mafkhefka. “We ask people to stay inside for 5 or 10 minutes [during the spray]. It’s like a big aerosol can. It will kill a percentage of the mosquitoes present then in 5 or 10 minutes it’s gone. It [the spray] is formulated to break down.” The trucks usually do their work at night or early morning,
when mosquitoes are most active. The plane, with its denser spray, is used from 4 a.m. to 6 a.m., when most residents are asleep or inside.
Home control On a macro level, the truck and plane sprays keep the mosquito clouds in check, but what can individual homeowners do? This is an important question, since
Biologist Evaristo Miqueli identifies an adult mosquito in a surveillance trap.
Home Mosquito Prevention » Un-Canned. Empty all open water containers. These include buckets, flower pots, old tires, aluminum cans, trashcans, wheelbarrows, open boats, pet dishes and even kiddy pools.
The Office of Mosquito Control monitors levels of mosquitos that can carry viruses.
the smaller urban mosquitoes – as distinct from the larger ‘flood-water’ type mosquitoes that travel in from the Everglades – are the ones that carry viruses and other illnesses. These tiny bloodsuckers can fly only a few blocks from where they are hatched, but they’re the kind that can spread disease to humans, raccoons, horses, etc. “Container breeders are associated with viruses, like West Nile or Dengue, which is why we encourage people to turn over [every thing that holds water], like flower pots, buckets, open boats and so forth,” says Mafkefka. Pay special attention to water pockets that also trap organic material like leaves, he says, which provides the tiny larvae with nutrition. In addition to eliminating standing water, there are a variety of other home mosquito control tactics, depending on your wallet and the size of your property. Bug zappers, for example,
are effective – but also attract other bugs, so are recommended only if you have enough space to put them far from where your family hangs out. You can also use a personal insect repellant, as well as a killing spray, the latter of which acts like your own personal spray truck – the mist kills on contact and then dissipates. Or you can create a chemical barrier, using a yard spray or something more organic, like Mosquito Barrier, a quart of liquid garlic that repels the insects – though it leaves your yard smelling like a pizza for a couple of hours. For larger bodies of water that may be harboring mosquito hatcheries, there are Mosquito Dunks, which dissolve in water and produce bacteria that are harmful only to mosquitoes. For the individual who wants a hightech solution, there are electronic mosquito repellers that offer a couple of hundred square feet of protection. In the meantime, the crew at Mosquito Control will continue to monitor for bad mosquitoes that can bring disease in addition to annoyance. The county’s last cases of Dengue and West Nile viruses occurred in 2010 and 2011, respectively. “Since then there has been nothing,” says biologist Miqueli, who not only proffers his arm but monitors his mosquito traps – and citizen complaints – on a daily basis. “But you have to keep monitoring, keep checking.” As for his job as personal tester – it did make it to an episode of Dirty Jobs.
» Drained. Remove or drain standing water, such as water in rain gutters (unclog those leaves!), on flat roofs, in plastic sheeting or from leaky faucets and air conditioning units. » Changed. Change water in birdbaths and wading pools at least once a week, and make sure that ornamental pools are aerated with moving water or stocked with mosquito-eating fish.
Home Mosquito Control » Ground Control. Yard sprays or mosquito barriers create areas that repel mosquitoes. Go chemical or use an organic alternative with liquid garlic ($14 to $38 per gallon). » Slam Dunk. For larger bodies of stagnant water use Mosquito Dunks ($10 for 6) that kill mosquito larvae with bacteria that are otherwise harmless to humans. » Go Electric. Zappers work ($25-$50), but attract more insects. A cordless ThermaCELL ($23) repellant exudes odorless chemicals that keep mosquitoes away. lmgfl.com | AUGUST 2013
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CENTER OF ATTENTION
Mike Pouncey wants to be the face of the Miami Dolphins. Is he ready for the challenge? By Ryan Anthony Photos by DowntownPhoto/Fort Lauderdale
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n a Saturday night in mid-July, Mike Pouncey, and his twin brother Maurkice, celebrated their upcoming 24th birthdays at the Cameo nightclub in Miami Beach. Just before 1 in the morning, a woman in the club tweeted a photo of the NFL stars—Maurkice plays center for the Pittsburgh Steelers, while Mike does the same for the Dolphins—wearing baseball caps with two words on them: “Free Hernandez.” The photo went viral and national and, depending on the sports commentator, was viewed as either simply stupid or downright offensive. Why the fuss? The caps were referring to Aaron Hernandez, the all-star tight end for the New England Patriots who was arrested June 26 and charged with first-degree murder of a 27-year-old Boston man. Hernandez currently sits in jail. It turns out that Hernandez is a close friend of the Pounceys, was a teammate of theirs at the University of Florida where all three played football and won a National Championship, and a college roommate of Mike’s. So it appeared the Pounceys donned the caps to support an old friend. Clearly they did not expect the picture to be taken and posted on the Internet. “Knowing Mike as well as I do, I am certain he realizes that he exercised poor judgment at his birthday party,” Pouncey’s long-time friend, and attorney Jeff Ostrow told Lifestyle. “Obviously, the point of the hats was to show loyalty to a friend – and nothing more. It is not possible that there was any ill will and the photo could not have been intended to hurt or offend anyone. People that know Mike and Maurkice know that they do not have a bad bone in their bodies.” Whereas Mike’s brother Maurkice tweeted an apology two days after the incident, Mike had yet to make any apology as of the press date of this story. He may never do so. According to Lifestyle sources, he was instructed by Dolphins’ management not to comment on the incident, to let it blow over, and to learn from it. Indeed, on some level, the hat incident could not have provided a better lesson in what it means to be a public figure. And that is an especially valuable lesson because Mike Pouncey wants nothing less than to become the face of the Dolphins, the next Jason Taylor or even Dan Marino.
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Hat Trick Ironically enough, one of Pouncey’s biggest challenges is to become more prominent. The problem with becoming a household name in South Florida, however, is his job. Pouncey plays center for the Dolphins. His job is to hike the ball to quarterback Ryan Tannehill and make sure Tannehill doesn’t get sacked. He’s also supposed to block defenders so the Dolphins’ running backs can glide right by him. Typically, there are no SportsCenter highlights for centers like Mike Pouncey, unless they mess up their assignment on the field. If he does his job well – and he’s been called the NFL’s best at his position – you’ll never notice him.
Can any offensive lineman even the center - become the public face of an NFL team? Pouncey wants to try. But the 24-year-old University of Florida grad wants to raise the most money and awareness for local charities. He wants the most product endorsements. He wants to do good in more places than just a football stadium. Can he? “I think it’s there for me to take,” Pouncey told Lifestyle before the cap controversy. He might just be right.
In a bad position? Usually, the quarterback is the face of an NFL franchise. But Ryan Tannehill was a rookie last year, and while he showed great promise, he was upstaged by other rookie signal-callers like Andrew Luck (Indianapolis Colts), Russell Wilson (Seattle Seahawks) and Robert Griffin III (Washington Redskins). All three quickly became the faces of their franchises.
THE NATIONAL DEBATE When Mike Pouncey and his brother Maurkice were photographed in caps that read, “Free Hernandez,” the reaction was swift and widespread. Here are comments from a few noted sports columnists… Jason Whitlock, Fox Sports: Hitting a nightclub while wearing mindlessly rebellious “Free Hernandez” baseball caps is straight from the in-your-face, shock-value, prison culture/hip hop culture playbook.… I’m sure they’re good kids. They’re swept up in a culture they don’t fully understand and don’t fully respect its impact. David Neal, Miami Herald: They didn’t take the time to think how “Free Hernandez” looks to the middle-aged and old folks who coach them, run the teams that employ them and buy the really good tickets to their games.... They didn’t take the time, like so many of the young don’t in these omniscient times, to think how photos of them grinning beneath those hats would look on social media.
Running backs and wide receivers are usually next on the list. But the best overall player on last year’s team, halfback Reggie Bush, signed with the Detroit Lions during the offseason. And the best receiver is brand new: Mike Wallace left the Pittsburgh Steelers and signed with the Dolphins within days of Bush’s departure. The rest of the Dolphins’ roster is full of young players and veterans who are soft-spoken. Ask them and they’ll tell you they prefer to let their plays do their talking. Pouncey says that’s typical of many players. He just prefers to do both. “I think most guys shy away from the media,” he says. “I think most guys shy away from wanting to be the leader on the football team. For me, I want to embrace it. I think being the guy on the team everyone comes to sets you up for life after football.” So is it possible for Mike Pouncey to become famous even among non-football fans? “It’s impossible,” Jorge Sedano declared, and that was before the controversy. The 13-year broadcast veteran has worked nationally with Fox Sports Radio, locally with WQAM Sports Radio (560 AM) and now does work for ESPN, including a national show on ESPN Radio nightly. Sedano adores Pouncey as a player. But it doesn’t change his opinion.
Chris Perkins, Sun Sentinel: If the Pounceys had these hats made, or if they’re hats someone handed the Pounceys and they slapped them on their heads because they got caught up in the spirit of the moment or thought it would be funny, well, shame on them. They should know better... you can be assured Dolphins coach Joe Philbin will talk to (Mike). Most likely he’ll ask him where the hats came from, why they wore them, and tell Mike not to put the team is such a position again. End of story. lmgfl.com | AUGUST 2013
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“I think he’s fun, smart and personable,” Sedano said. “I don’t think those are the issues with him. This is purely about the position he plays.” Sedano explained… “In the NFL, you have to have the ball in your hands to make the biggest impact. There are the select few defenders that make that kind of impact. But there needs to be tons of personality and league-leading type play to get there from that side of the ball. Which means offensive linemen have no chance.” Sedano has history on his side. The Dolphins best offensive lineman ever – Dwight Stephenson, a Hall of Fame center on the 1972 “perfect season” team – wasn’t the face of the Dolphins back then. Quarterback Bob Griese was. And in 2008, the Dolphins used the first overall pick in the draft on Jake Long. He plays left tackle, a position more popular than Pouncey’s, especially after the Sandra Bullock movie “The Blind Side” was made about it. Close your eyes. Can you picture Jake Long’s face? Then again, Pouncey has already made some history of his own.
Twin challenges
It should be noted that coaches can be the face of a franchise, too. The most famous coach in Florida history is Don Shula. Not surprisingly, there’s a Don Shula Leadership Award, which honors one Dolphins player as decided by all the other Dolphins players. Since it was created in 1989, Dan Marino won twice, Jason Taylor won it three times. An offensive lineman? Never. Until Pouncey did it last year. “That’s what’s so amazing,” says Ostrow, “It’s the most unglamorous position, but due to his athleticism, leadership, determination and star quality, he’s going to change the stigma of the position. And the people aren’t going to look at him and say, ‘He’s an offensive lineman, not a receiver, he can’t be the star of the team.’ He’s going to be face of the Dolphins.”
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AUGUST 2013 | lmgfl.com
Of course, being the face of an NFL team means being a menace on the field. And Pouncey has performed. He hasn’t missed a game in his twoyear career, and he’s rarely missed a blocking assignment. In fact, his versatility at the position creates unique opportunities for offensive plays that many other teams cannot duplicate. In May, CBS Sports columnist Pete Prisco ranked the top 100 players in the NFL, and Pouncey came in at No.44. Best in the league at his position. “His brother got more attention last season,” Prisco wrote. “But this Pouncey was the best center in the league.” About his twin brother: He plays the same position. And he wants to be the face of his team. Mike’s identical twin, Maurkice, is a center on the Steelers, and he ranked 96 on Prisco’s list. It’s been a constant battle for the brothers. “Right now I’m the No.1 center in the NFL,” Mike said in June. And yet five minutes later, when asked the same question again, he wavered… “I’m always going to say my
brother, because he’s a three-time Pro Bowler, two-time all-pro. He’s got more awards in the NFL than I have to this date.” Ask a third time, and you get, “I do think we’re the same kind of football player.” But they have the exact same idea when it comes to philanthropy, creating a foundation called Team Pouncey that focuses its charitable efforts on Pittsburgh, Miami and Lakeland (where the brothers attended high school). “I think being the face of a football team is more than just playing football,” Pouncey said. “I think it’s about the work you put in off the football field, community service, and how you carry yourself as a human being. And obviously you have to have high character.”
What a character
Up until that Saturday in July, Pouncey touted his other big asset. Something he was lacking: trouble. While he still faces fallout from that photo, the fact is he’s not accused of
a crime – not like former Dolphins receiver Chad Johnson. A few weeks before the hat tweet, Johnson was sentenced to 30 days in jail (and released seven days later) for patting his attorney on the rear end after negotiating a plea in a domestic violence case, which led to the Dolphins dismissing him. Last year, Dolphins receiver Brandon Marshall was accused of hitting a woman in the face in a New York nightclub. Two days later, he was traded to the Chicago Bears. “I think the most interesting part of being one of the guys considered the face of the football team is being professional on and off the football field,” Pouncey said in June. “The biggest thing about it is that you’re the guy that’s going to be answering all the questions when the media comes, you’re the first guy they see off the bus, you’re the guy talking after games. I think that’s something that guys, not saying they have a hard time doing it, but it is a workload.” Before the controversy, he was comfortable around the media and comfortable with his off-field life. He lives in a 5-bedroom $625,000 home in Davie, modest by NFL standards (Pouncey signed a four-year, $9.26 million contract with the Dolphins in 2011). He has a 5-year-old daughter, Janiyah, with a previous girlfriend from the University of Florida, and a new baby boy named Kayden with his 24-year-old girlfriend Kristian Fong. She’s not surprised by Pouncey’s quest to become the face of the franchise. “That’s just Mike,” she says. “He’s always trying to do bigger and better things, it’s never enough for him.”
Making a face Up until his birthday bad, Pouncey was well on his way toward making all the
Pouncey’s kids: On the home front, Pouncey pushes hard to help charities for underprivileged children. right moves. In May, he was instrumental in drawing over 400 people to the annual White Party event of the Jorge Nation Foundation, a charity that sends children with cancer and their families on dream trips. The event at the W Hotel on South Beach raised over $100,000. Also in May, he walked 200 kids with cancer down a red carpet at the Fourth annual A Prom To Remember at Fort Lauderdale’s RitzCarlton hotel. In June, Team Pouncey held a free football camp for over 600 children in Lakeland. And in September, Pouncey will host a celebrity fashion show at the Sagamore Hotel on South Beach to raise money for his foundation to further support children. Pouncey acknowledges that practicing during the week, playing on Sundays, and attending and hosting charitable events is a “workload on your shoulders.” But he added, “I think it’s just a privilege.” “If he has the career I anticipate he will,” Ostrow says, “and he stays here in Miami, he will be next in line after Dan Marino and Jason Taylor for this community to embrace.” For that to happen, Pouncey will have to understand that the job of front man is 24/7, and that in this digital day and age there are no such things as private parties. The hat incident may prove to be the wakeup call that helps the Dolphins’ center lose whatever naiveté he had when it came to his quest. And in that respect it may turn out to be a blessing in disguise.
TWIN WINS Mike Pouncey
* Center, Miami Dolphins * 6-foot-5, 303 pounds
Maurkice Pouncey
* Center, Pittsburgh Steelers * 6-foot-4, 304 pounds Mike Pouncey wants to be the face of the Miami Dolphins, but there’s already a face out there that looks exactly like his. It belongs to Maurkice Pouncey, Mike’s identical twin, born one minute after him. The brothers both played football for Lakeland High, and then as captains for the University of Florida. Maurkice played center for three years while Mike played right guard, and was then drafted in the first round by the Pittsburgh Steelers. Mike stayed in school for his senior season, played center, and was then drafted in the first round by the Dolphins. The brothers have never played against each other. That changes in a few months. On Dec. 8, the Dolphins play the Steelers in Pittsburgh. Pouncey vs. Pouncey. Mike can’t wait. “We’re gonna be saying some stuff to him,” he says. “Take him out of his game.”
lmgfl.com | AUGUST 2013
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Thank you
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AUGUST 2013 | lmgfl.com
SPECIALIZING FROM THE OCEAN TO THE EVERGLADES FORT LAUDERDALE BEACH
Best views in Fort Lauderdale! Stunning SW corner Penthouse with jaw dropping views of the ocean, Intracoastal, downtown FLL and Miami with 11’ ceiling to floor windows and 3,500 sq ft under air. Plus HUGE 1,325 sq ft wraparound balcony, 2 working fireplaces, formal dining room, chef’s kitchen, separate his and hers closets and bathrooms in Master Suite. 3B/3.5B. Formerly owned by award-winning Superyacht designer Paola D. Smith. Some furnishings available for sale.
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lmgfl.com | AUGUST 2013
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Sunny Skies. Soaring Successes.
Thank You To Our Sponsors PLATINUM
Top-Flight Conditions for jetBlue at FLL David Barger, jetBlue President and Chief Executive Officer, will be our speaker and tell us about jetBlue expansion plans through 2018 and beyond. Now with flights to Medellin, Columbia, from FLL, jetBlue’s 182-aircraft fleet serves destinations across the U.S., Caribbean, Mexico, and Central and South America.
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Alliance Annual Meeting - October 17, 2013 at 5:30 pm Signature Grand | 6900 W. State Road 84, Davie, FL 33317
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AUGUST 2013 | lmgfl.com
FAU running back Damien Forter scored his first collegie touchdown last year, and enters his senior year hoping to make a splash and enter the NFL, like former teammate Alfred Moris
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AUGUST 2013 | Lifestylemagazinegroup.com
Quick Hits A fast and furious Florida football guide for a very special season By Ryan Cortes
According to the University of Florida, nearly 19,000 alumni live in Broward and 4,900 current students are from here. That’s more than any other county in the state. (Yes, it’s more than Miami Dade, which has 2.6 million residents to our 1.8 million, but has 1,000 less alumni and 700 less students.) That means Broward County is a hotbed of Florida college football – because even though no other state school breaks down its numbers like UF does, this year all the major Florida football programs play each other for the first time in recent memory. So the Gators play the Seminoles, the Seminoles play the Hurricanes, the Hurricanes play the FAU Owls, the Owls play the USF Bulls, the Bulls play the UCF Knights, the Knights play the FIU Panthers, and the Panthers play the Owls. Oh, and the Gators also play the Hurricanes, who also play the Bulls, who...well, you get the idea. Suffice to say, this is a big year for interstate college football rivalries. If you don’t know much about Florida college football besides your alma mater – or if you don’t know anything at all – we’ve compiled this two-minute drill. Read on and you’ll hold your own at any cocktail party featuring rabid Florida football fans...
Lifestylemagazinegroup.com | AUGUST 2013
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University of Florida
University of Miami
2012 record: 11-2 (7-1 in the Southeastern Conference) 2013 biggest game: Every year, the Gators play big SEC rivals like Alabama, Georgia, and Louisiana State. But this year, none will match Saturday, Sept. 7, at the University of Miami. The Gators and Hurricanes were once bitter foes, playing every year from 1938 to 1987 – with the Hurricanes winning 24 games and the Gators 25. After a break, they battled annually between 2001 and 2004, with the Hurricanes winning them all. That might explain why the Gators didn’t play them again till 2008, when they won 26-3. With so many Gators in Broward and UM just a county away, expect lots of yelling at local sports bars and football-watching parties. Families will face split rivalries, and while blood won’t be spilled, drinks may be. 2013 impact player: Running back Trey Burton. The junior takes over for Mike Gillislee, who rushed for 1,152 yards (37th best in the country, out of 120 teams) last season and scored 10 touchdowns (second-highest on the Gators) before signing with the Miami Dolphins. They’ll need a similar performance from Burton to reach double-digit wins again.
2012 record: 7-5 (5-3 in the Atlantic Coast Conference) 2013 biggest game: Miami will pay $500,000 to open the season against FAU – because in college football, the big teams pay the little ones to beat up on them. The early betting lines favor the Hurricanes by 31 points. But after that, the young Hurricanes team faces its old-time rival on Sept. 7 – the Florida Gators. As we mentioned earlier, the teams haven’t played annually since 1987, and although Miami has won three of the last four, it’s the Gators who are expected to win. Big. 2013 impact player: Quarterback Stephen Morris. Even though Morris threw for over 3,000 yards (24th best in the country) last year and 21 touchdowns (41st in the country), the Hurricanes will need more in his senior year. He won’t be alone, either. Sophomore returner/running back Duke Johnson returns for year two after electrifying defenses for nearly 1,000 yards and 10 touchdowns — as a freshman.
Florida State University 2012 record: 12-2 (7-1 in the Atlantic Coast Conference) 2013 biggest game: Although the Seminoles won 12 games last year, their schedule is so easy this year, they could win even more. Only Florida and Clemson won more than 10 games last season. And while the Florida game on Nov. 30 – the last game of the season – is always a hot ticket, the biggest game is actually on Oct. 19 against conference foe Clemson, which won 11 games in 2012. FSU beat Clemson last year 49-37, but lost in 2011 by 5. This year’s match-up may be the toughest for FSU, which has a new quarterback this season. The Seminoles first roadblock to an undefeated season will come at the hands of this rival. 2013 impact player: Running back Devonta Freeman. After losing last year’s quarterback E.J. Manuel (he was drafted in the first round by the Buffalo Bills) and running back Chris Thompson (he graduated), the Seminoles have a four-way battle for quarterback going into the spring. But the running back job is all Freeman’s, and the junior will have to carry the load early and often.
University of Central Florida
Florida Atlantic University 2012 record: 3-9 (2-6 in the Sun Belt Conference) 2 013 biggest game: The Owls’ first year in the Conference USA begins with the biggest game of the season, broadcast on ESPN U – the University of Miami on Aug. 30. The Owls signed a three-game deal with Miami last year and will be paid $500,000 for each road game. Good thing for FAU, because the team is expected to lose by 31, according to the early betting lines. Either way, playing perennial powerhouse Miami will garner FAU muchneeded national attention, and a close loss would be as good as a win. 2013 impact player: Wide receiver William Dukes. The junior broke out last year with 979 yards (most on the team) and four touchdowns. But with quarterback Graham Wilbert graduated, Dukes will have to guide the next signal caller (Melvin German III) to the end zone.
2012 record: 10-4 (7-1 in Conference USA) 2013 biggest game: The Knights will have their hands full on the road in the second week of the season playing Penn State, which won eight games last year. But the biggest game of the season is actually the week right after that: Sept. 14 at home against South Carolina and former Gators coach Steve Spurrier. The two teams haven’t played since 2005, and the Gamecocks (or ’Cocks, as South Carolina fans call themselves) won 11 games last year and beat Michigan in a bowl game. This will be the toughest test of the season for UCF, and things could unravel quickly with back-to-back losses to Penn State and South Carolina. 2013 impact player: Quarterback Blake Bortles. The junior took a giant step forward last year as a sophomore after throwing for just six touchdowns and under 1,000 yards as a freshman. Last year, he threw for more than 3,000 yards (35th in the country) and 25 touchdowns (26th in the country). And yet the last two times UCF won 10 games or more in a season (2007 and 2010), the Knights followed each year with less than five wins. It’ll be up to Bortles to end that streak.
University of South Florida 2012 record: 3-9 (1-6 in the Sun Belt Conference) 2013 biggest game: Head Coach Skip Holtz was fired last year after a disastrous season that included a 40-9 loss to the University of Miami. On Sept. 28, new coach Willie Taggart will get a shot at revenge at home against Miami. It’s a rebuilding year, so expect another loss. But as long as it’s not a trouncing, Taggart and crew will call it a successful day. 2013 impact player: Quarterback Matt Floyd. The sophomore isn’t a big name, but he’ll need to be one day if Taggart wants to keep his job longer than the three years Holtz did. Senior quarterback B.J. Daniels, who started for the last four years, got drafted by the San Francisco 49ers in the seventh round of this year’s draft. He leaves a gaping hole behind center, the most important position in the sport. Floyd played in parts of four games last year, throwing no touchdowns and five interceptions. For an improvement on 3-9, that will have to change.
Florida International University 2012 record: 3-9 (2-6 in the Sun Belt Conference) 2013 biggest game: FIU won just three games last year and coach Mario Cristobal got fired. Although the Panthers are rebuilding and will be expected to lose to opponents like UCF and Louisville (who both won 10-plus games last season), every FIU fan looks forward to the annual grudge match against FAU, this time on the road, on Nov. 29. It’ll double as the last game of the season, and although FAU has won three of the last five, FIU has won the last two and will look to continue the streak. 2013 impact player: Running back Kedrick Rhodes. The senior rushed for 1,149 yards as a sophomore but just 714 last year (116th in the country). Junior quarterback Jake Medlock threw just 13 touchdowns last year (tied with nine others for 81st in the counry), so Rhodes will need to produce like it was 2011.
HAPPENINGS
28
AUgUST Marriott Harbor Beach Resort & Spa 7:30 a.m.-2:30 p.m. 3030 Holiday Drive Fort Lauderdale 954-522-4410
TicKeTS Tickets to the event are $350 for members of Companies Partners or affiliated to the program and $450 for non-affiliated companies. For information on tickets or sponsorships call 954-522-4410 and ask for Erica Braun, Director of Special Projects and Business Development of GCI Worldwide Corporation. Register for the conference now at www.gciwcorp. com/ewlc.html.
SpeciAl offer Lifestyle readers to get the $350 Early Bird ticket price if they use LFSY0713 for the discount code.
THe sponsors GCI Worldwide Corporation, American Heart Association, Florida Medical Center, and TCI - The Common Wealth Institute, VITAS.
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AUGUST 2013 | lmgfl.com
First Annual Women’s conference “extraordinary Women leading change”
THe eVenT The First Annual Women’s Conference “Extraordinary Women Leading Change” - Instill Faith, Influence and Inspire Action is presented by GCI Worldwide Corporation in partnership with the American Heart Association. A portion of the proceeds will go towards the 2013 Go Red for Women Campaign with the American Heart Association. The Extraordinary Women Leading Change Conference brings together top executive women leaders within the community from different backgrounds and industries to celebrate the power of diversity. The day provides attendees an unprecedented opportunity to listen and interact with remarkable women leaders who are setting a new standard for leading change. These leaders strive each day to create a positive impact in their companies as well as in the community at large. Such leaders will share some of their best practices when leading change as well as how they bring out the best in themselves, their employees and everyone they interact with on a daily basis. THe cAUSe The American Heart Association is devoted to saving people from heart disease and stroke – America’s No. 1 and No. 4 killers. They team with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat these diseases. To learn more or join them, call 1-800-AHA-USA1 or any of their offices around the country, or visit www.heart.org.
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lmgfl.com | AUGUST 2013
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HAPPENINGS
18
September Hilton Fort Lauderdale Marina Hotel 6:30 p.m.-9:30 p.m. 1881 SE 17th Street Causeway Fort Lauderdale 754-300-2614
TicKeTS Available for $200 by contacting Denise Jordan at djordan@marchofdimes.com or 754-300-2614
THe sponsors The Salah Foundation, Bank United, FedEx, OK Generators, Gables Engineering, FPL, Sunshine State Health Plan, and Joe DiMaggio Children’s Hospital
THE SIGNATURE chefs auction THe eVenT
The Signature Chefs Auction is the annual gourmet extravaganza for the Broward March of Dimes. Now in its 17th year, regulars know the routine: Sample scrumptious fare from 15 handpicked chefs from Greater Fort Lauderdale’s finest restaurants, who prepare samples of their signature dishes and showcase the latest food trends. As in the past, there will be live music and opportunities to bid on unique silent and live auction items. But expect this year to be special: The March of Dimes is celebrating its 75th anniversary in 2013. Says event chairman Bob Birdsong, President & CEO, OK Generators: “What a thrill it is to chair this year’s Signature Chefs Auction. We have an impressive lineup of local chefs and culinary innovators. Our committee has planned an extraordinary evening that will benefit the March of Dimes’ mission of helping improve birth outcomes to increase the number of stronger, healthier babies, and celebrate the March of Dimes’ 75th Anniversary.” This year’s chefs hail from The Capital Grille, Grille 66, Blue Moon Fish Company, Chef’s Palette at The Art Institute of Fort Lauderdale, Steak 954@ W Hotel, Market 17, Wild Sea at Riverside Hotel, Fort Lauderdale Ritz Carlton, Truluck’s, Publix Apron’s and Susie’s Scrumptious Sweets.
THe cAUSe Every year in the United States, more than 500,000 babies are born too soon – 32,000 of them in Florida. The March of Dimes, both nationally and in its Florida chapter, works to improve the health of babies while also supporting families if something does go wrong. The March of Dimes Florida Chapter also partners with local medical groups and organizations to establish guidelines for how to care for pregnant women and premature babies. And it provides grants to researchers working to understand birth defects and premature birth – and to find treatments and solutions. Learn more at www.marchofdimes.com/florida. 54
AUGUST 2013 | lmgfl.com
c 954.646.6332 Liz Caldwell, Realtor速 lizcaldwell.com lizbcaldwell@gmail.com Las Olas 1700 E. Las Olas Blvd., Fort Lauderdale, FL Weston Town Center 2000 Main St., Weston, FL
Offered at $3,875,000
Offered at $3,690,000
Offered at $525,000
Windmill Ranch Estates This exquisite home offers 8400 SF of living area, 6 bed/6 baths, 2 1/2 baths, heated pool & spa on over an acre. Elevator & full house generator. Totally remodeled in 2007.
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Long Lake Ranches Beautifully updated home in Long Lake Ranches. 7 bedrooms/7 baths with first floor guest suite! Lushly landscaped heated pool area with spa, covered patio, and fenced backyard.
real estate
priming the pump: private equity groups are buying up homes they intend to rent while prices continue to rise.
Why are oUr Home prices soaring? home sales are up 25 percent since last year, and Condos are up 17. good news, right? maybe.
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AUGUST 2013 | lmgfl.com
By Darcie lunsford There is an old adage – generally attributed to Mark Twain – that comes to mind as you see all the positive news about today’s housing market: “Never let the facts get in the way of a good story.” On the surface, the latest data looks good. In May, the median prices for South Florida single-family homes and condos soared 25 percent and 17 percent, respectively, compared to the year prior, according to the Florida Realtors. That news follows a parade of monthly price increases across the state for all 16 previous months. Compared to the rest of Florida and the nation, that puts us ahead of the pack. In May, statewide median prices for single-family homes and condos rose 16 and 13 percent respectively. Nationwide prices for both condos and single-family residences rose about 15 percent year-over-year. But dig a little deeper and you’ll find a baffling disconnect between traditional demand fundamentals in South Florida – like soaring population or robust job growth – and the surging home prices. South Florida’s population is predicted to grow only 1.4 percent this year and 1.5 percent a year through 2016, with annualized job growth at 1.8 percent last year, 1.6 percent this year, and perhaps 2.5 percent next year. Home lending also remains tight for buyers with less than perfect credit.
The Big Bump: House and condo sales in South Florida vS. Florida*
Type of home
Sales closed
y/y change
median price
y/y change
Single family Florida South Florida
22,375 4,148
18.7% 16.5%
$171,000 $250,000
15.9% 25%
11,201 4,909
11.5% 7.3%
$128,000 $129,000
13% 17.3%
Townhouses & condos Florida South Florida
*Sales for the month of May, 2013, compared with the previous year. Source: the Florida Realtors Association
So what’s driving up prices? Answer: Follow the money. Instead of demand coming from homeowners taking out mortgages, the new buying spree is coming from cash buyers. Cash purchases accounted for nearly three-fourths of all the condos and townhomes that sold in the last year and nearly half of all the single-family homes. In the past, this sort of cash came from foreign buyers looking to park money in a safe place. Today’s demand, however, is also coming from Wall Street institutions betting big on rising prices for South Florida homes. “It is enough to trigger a flashback to the housing bubble,” says Economist Sean Snaith of the University of Central Florida’s Institute for Economic Competitiveness. “But there are some fundamental differences.” Institutions with strong cash positions don’t pose the same risk as individuals. “The bubble investor was a flipper that was looking to increase profit fast,” says Snaith of the national housing bust in 2008. But institutional investors are far more sophisticated, unlikely to flood the market with a massive sell-off. “It is a much less destructive market force,” he says. Meanwhile private equity groups, including Blackstone Group LP, are pumping billions into U.S. Sunbelt housing markets,
including South Florida. Blackstone alone, through its bankrolling of Dallas-based Invitation Homes, has invested $5 billion in 29,000 U.S. homes since last year, according to Eric Elder, VP of Invitation. The strategy, he said, is to lease the homes as rentals, providing the maintenance and management services more typically found in a traditional apartment complex. The firm’s Hollywood office now employs about 50 service and management personnel – and that support staff will grow as its inventory grows. “We are not focused on any particular exit strategy,” Elder said. “We are focused on building a business.” But at some strategic point – likely when prices are at a peak – Blackstone and the other Wall Street funds will sell the homes and condos at a tidy profit, predicts Deerfield Beach-based housing expert Jack McCabe, whose firm consults for major homebuilders, lenders and investors. McCabe is less optimistic than Snaith, however, when it comes to the impact. “After three years, maybe, and definitely within five years, we are going to get that boom-and-bust cycle again. It’s just different variables,” says McCabe. “Whenever you start seeing double-digit price increases this is not a normal market. Healthy markets go up three to four percent a year.” Tell that to beleaguered homeowners. lmgfl.com | AUGUST 2013
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biz spotlight
frank Atlass, an ambitious entrepreneur Magazine. But being landlocked left him longing for the open water. He bought a 70-foot sailboat, which he picked up in Italy and sailed to the West Indies. For the next three years, Atlass and a crew of three chartered guests throughout the islands. By 1967, he moved to Fort Lauderdale and bought a yacht brokerage. Realizing his buyers needed insurance, Atlass launched an insurance agency within the brokerage. He soon closed the brokerage to focus on the insurance trade. “I could see there was a great future potential insuring these vessels,” he says. Today, Atlass Insurance Group has some 8,000 boats VALUED AT MORE THAN $6 billion, insured in every U.S. coastal state, Latin America, Europe and Asia. Throughout his careers, Atlass’s ventures have flourished in good times and floundered when recessions have sapped boat ownership. But he’s also seen the world – as a charter captain, a pilot who flew a seaplane from Minneapolis to Brazil, and during his annual pilgrimage to the Monaco Yacht Show “holding court at the Hotel de Paris.” Amid it all, Atlass remains a humble success story who’s become such because of his “competitive juices,” customer focus and the rewards borne of perseverance. “This business is based on our integrity and the relationships we have with our clients. We’re not here just to sell insurance. When a client deserves to have his claim paid, we see that it gets done,” he says. “I’ve had lots of lives. I’ve been broke several times. But all along, I’ve been lucky enough to experience many things.”
frAnK ATlASS CEO and Founder 1300 SE 17th St #220 Fort Lauderdale, FL 33316 Phone: 954-525-0582 Fax: 954-525-0588 fatlass@atlassinsurance.com atlassinsurance.com
SPECIAL ADVE RTISI NG
Frank Atlass – Visionary Yachtsman, Trusted Boating Partner Throughout his professional life, Frank Atlass has sailed a varied career path across seas smooth and stormy. He’s been a television and radio station executive and a charterboat owner and captain. He’s brokered yachts and built highperformance sailboats. Yet his most remarkable career calling has been as founder, Chairman and CEO of Atlass Insurance Group. The company insures vessels from personal boats to $150 million megayachts. Atlass even has insured military warships, and at one time covered commercial aircraft. “There’s nothing we can’t insure,” he jokes. Chatting from the boardroom in his office along 17th Street – arguably Main Street at the center of the yachting world – the walls are lined with photographs and images of motor yachts and sailboats. He even has schematics of the Skye high-performance 51and 54-foot ketches and sloops he built in Taiwan in the early 1980s. In the office before nine and often the last to leave, Atlass, credits his “wonderful father and devoted mother” for his Midwestern work ethic. Yet it seems easy to be motivated when an executive enjoys his calling. The maritime insurance industry keeps Atlass close to the sea and the things that have been important to him all his life. The son of a yachtsman, Atlass competed in the Mackinac Races on Lake Michigan; to this day, he says he still holds a first-in-class record. Out of college, Atlass worked in media as a sales executive throughout the Midwest, even working a stint with Playboy
CONGRATULATIONS. YOU’VE EARNED ADMIRATION AND RESPECT.
Every year MassMutual representatives nationwide are recognized for their success in delivering exceptional financial products and services to their clients. As members of the elite Leaders Club, they represent MassMutual at its very best. David Schulman, of DBS Financial Group, celebrates the achievements of some of our top advisors. Congratulations, and thank you for helping clients bring their dreams to life.
Louis Berlin MBA
Howard Bienenfeld CLU, ChFC
Emmanuel Butmankiewicz, MBA
Christopher Callaway
Joe Eppy, CLTC Special Care Planner
Sam Eppy
Stephen D. Estler CLU, ChFC, CLTC
Jose Fourquet MBA
Daniel Henley CFP®
David Jacobson CLU, ChFC, CLTC
Cooper Jones
Carol Lasek ChFC, CLU
Monte Lurie CLTC
Robyn McGloin CFBS
Paul Rosen
Richard Rothkopf
Jeffrey R. Rotman LUTCF
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Cliff Weidberg
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LIFE INSURANCE + RETIREMENT/401(K) PLAN SERVICES + DISABILITY INCOME INSURANCE + LONG TERM CARE INSURANCE + ANNUITIES
MassMutual Financial Group refers to Massachusetts Mutual Life Insurance Co. (MassMutual), its affiliated companies and sales representatives. Insurance products issued by MassMutual (Springfield, MA 01111) and its subsidiaries, C.M. Life Insurance Co. and MML Bay State Life Insurance Co. (Enfield, CT 06082). CRN201501-168386
BIZ STYLE
CREATIVE ToUriSm VISITORS are flocking back TO BROWARD, but it took SOME NERVE AND VERVE Story By Jeff zbar. photos by the gflcVB
B
ack in 2006, Bill Walker was looking for a way to expand Boston’s Best Cruises, his decade-old sightseeing, harbor tour, sunset cruises, and whale watching outfit out of Boston Harbor – 1,500 miles away from Broward County. He needed a business that got more than a few months of traffic each year before cold winds blew tourists away. He’d already grown his ferry operations to become a commuter option for some 750,000 passengers a year. But it was the tourism trade he sought. So he sailed south to Fort Lauderdale. In 2007, he acquired a struggling company called Water Taxi. Today, it’s a fixture on the city’s waterways. “I needed a way to level out revenue and expenses on an annual basis,” says Walker, president and principal with both companies. The Water Taxi today has 55 employees. It has 11 boats that cruise year-round and spike to 16 in the peak of winter. All told, they shuttle some 330,000 passengers a year to more than a dozen stops, from the “Venice of America” south to Hollywood. The company also serves as a snapshot of the diversity of the city’s tourism market. Need evidence of Broward County’s resurgent tourism trade? From a dismal national recession that hit the local market,
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Broward County has rebounded with enthusiasm. Some 12 million people visited Greater Fort Lauderdale in 2012 – and spent more than $9 billion here. This year should see 13 million people, according to numbers from the Greater Fort Lauderdale Convention & Visitors Bureau (CVB). The uptick in tourism traffic spans the county. At Fort Lauderdale Hollywood International Airport, JetBlue Airways recently announced new service to Medellin, Colombia – and is planning growth to maximize the airport’s $2 billion upgrade, including the $800 million elevation and expansion of the south runway. The new route (among others) put JetBlue and Miramar-based Spirit Airlines neck-and-neck as the airport’s top carrier. Sailing out of Port Everglades, 45 ships under the flags of a dozen cruise lines carried 1.5 million passengers last year. And those passengers are extending their stays: 1-in-3 now tack on a night or two in Fort Lauderdale to either end of their cruise vacations. One measure of just how strong Broward’s tourism has rebounded is the fact that the county has now enjoyed 41 straight months of growth across all indicators key to the trade: total visits, average daily rate, and bed tax receipts. Speaking of which, taxes
Above: The Water Taxi had nearly sunk before Bill Walker shored it up. Below: The Riverside Hotel started thinking internationally. collected in March topped $6 million – the first time ever, says CVB President Nicki Grossman. All this from what’s considered a “value destination,” she says. “This is all about occupancy and people finding this destination,” she says. Selling the “shoulders” Back before pitching South Florida tourism became a multi-million dollar marketing enterprise – $6 million will be spent this year alone by the CVB, handled by Fort Lauderdale ad shop Starmark – and even before spring break became “Where the Boys Are,” the market essentially had two seasons: summer for locals and those who drove, and winter for everyone else. Today, shoulder seasons – those months that fall outside peak, traditional tourist times – are important. September through November and April through June have become important windows for the local travel trade, especially those hoping to lure Latin American and European visitors. Boston’s Bill Walker himself had been warned about the April through November period. Locals won’t use the service, so expect serious declines, previous owners advised. So Walker ramped up sales and marketing efforts. He tied in with area
STATE OF TOURISM Just as the seasons have evolved, so too have the target audiences, Grossman says. Beyond a growing international base, the CVB has laid out the welcome mat for a diversity of organizations. It “set the bar” for relationships with the gay and lesbian travel community. It’s a top destination for family reunions. The CVB is partnering with African American-owned businesses in anticipation of the city hosting in 2015 some 8,000 delegates and their family members for the national Urban League convention. Longdiscussed plans call for expanding the convention center and adding a hotel by 2018. With its audience and brand expanded, greater Fort Lauderdale has evolved in kind, Grossman says. “That’s what makes us a little different from elsewhere.”
restaurants, retailers and hoteliers. He worked with cruise lines to tell passengers staying in the area about the service. Today, theater-goers at the Broward Center will park their cars and take a different type of “taxi.” Even the convention center and CVB get word out about the Water Taxi. When the Fort Lauderdale International Boat Show comes to town, he’ll partner with event
planners to offer discounts to attendees and presenters. Senior centers and schools alike bring their charges out for a ride. Even in the summer, when locals flock to the beach, Walker’s business flourishes as a boating alternative. “We operate 10 months a year at high levels because we understood the demographics,” he says.
A changing marketplace Hospitality veteran Heiko Dobrikow – formerly of the Mayfair Hotel and Spa in Coconut Grove, Fisher Island, and the Marriot Key West (now the Casa Marina) – knows the South Florida travel trade. He was named general manager with the Riverside Hotel on Las Olas Boulevard prior to the onset of the recession, and he has helped weather that storm – and shepherd the historic property to a strong return. Where other hoteliers were competing for traditional customers, he sought to brand the hotel for the jet set – literally. In 2011, he and his team created the concept of “the international hotel of Fort Lauderdale.” They created a new tagline: “The Riverside Hotel – Timeless Hospitality, International Charm.” They now hang the flags of 31 countries from which their foreign guests most commonly come, including Brazil, Canada, Germany, the U.K., Colombia, Venezuela, Mexico, and Israel, among about two dozen others. He has partnered with other independent hotels – the Pelican Grand Resort, the Il Lugano, and the Lago Mar Resort Hotel – to create common reward programs. He attends co-op hotel tours to Brazil, Canada, the Northeast, and the Midwest. He helped shepherd Spirit Airlines’ inaugural direct flight from Toluca, Mexico, to Fort Lauderdale. “I took the initiative and we took the claim as the international hotel of Fort Lauderdale,” boasts Dobrikow. lmgfl.com | AUGUST 2013
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SOCIAL MEDIA lmgfl.com | AUGUST 2013
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LIFESTYLE ADVICE
A GENTLE TOUCH OF A WOMAN YOLANDA CINTRON DMD The International Center For Dental Excellence 2021 East Commercial Blvd #208 Fort Lauderdale, FL 33308 (954) 938-4599 www.DrCintron.com For smile maker Dr. Yolanda Cintron, biological and cosmetic dentistry provides the opportunity for educating people and discovering what is possible in their lives and how we can achieve optimal levels of health. “Invest in yourself; your Health is your Wealth,” says Dr. Cintron who focuses her biocompatible cosmetic-driven practice on helping patients achieve optimal
BEFORE
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health and youth in a few visits. She incorporates innovative technologies, personalized treatment plans and an experienced, highly trained and dedicated team. The newest trend is AntiAging and Biological (holistic) Dentistry. Physicians abroad are recommending all metals in their patients’ mouth be removed for optimal health. Not just anyone can remove these amalgam fillings; there are many precautions that need to be taken when dealing with the removal. ANTI-AGING MEDICINE Cardiologist, cancer specialists, endocrinologist and other medical experts are referring their patients to Dr. Cintron. These physicians understand how vital dental health is to the health of the whole body. Dr. Cintron is certified by “The IAOMT” to safely remove these potentially hazardous fillings. The body naturally has an electric current, especially in the mouth because of its proximity to the brain. The upper teeth are less than 2 inches from the brain, which causes much concern. The electrical activity is dramatically increased due to the placement of the fillings. The combination of the elements in these fillings releases both a positive and negative high electrical current and acts like small batteries in your mouth.
This has an impact in your immune and neurological system. DENTAL ARTISTRY Rather than pursue a career as an artist, Dr. Cintron made the right decision to manifest her creative eye for beauty into smile rejuvenation. “The love and passion I have for people and their health led me to cosmetic dentistry,” she says. Offering patients over 25 years of experience, Dr. Cintron is a proud member of the American Academy of Cosmetic Dentistry, an organization that boasts rigorous membership criteria, representing her high standards and attention to detail. “There are certain things you do not learn in school. An artistic eye, for example, is a God-given gift. Seeing how a smile can look its best at any age comes naturally to me. It is fascinating to see the improvements cosmetic dentistry can have on health, energy, self-esteem, and appearance.” Since she is an international practice; out-of-town patients are escorted the moment they land in Fort Lauderdale, and are assigned a personal concierge, who ensures all of their needs are met including accommodations, transportation and more. Once the consultation begins, Dr. Cintron assesses each patient’s dental needs with high-tech photography and digital X-rays. After the data has been acquired, the patient is taken to a private office where their case is presented to them and the Doctor speaks oneon-one about their goals, concerns and options.
lifestyle advice FOR MEN AND WOMEN THINNING HAIR ANYWHERE, EVEN EYEBROWS!
REVOLUTIONARY, SCARLESS, AUTOMATED & UNDETECTABLE HAIR TRANSPLANTS!* Do you have thinning hair on your scalp, hairline, eyebrows, crown or is you hair just plain sparse and thin? Would you like a thick lush, youthful head of hair? You are not alone! Shino Bay is excited to offer the IDEAL solution! We have a revolutionary, new, minimally invasive procedure for men and women that leaves NO SCARS, and has the fastest recovery time of any hair transplant option! FINALLY, there is a Hair Transplant that is undetectable and optimally effective and done in our office! The procedure, called NeoGraft, it is quickly becoming the Gold standard in hair restoration for both men and women. By relocating your own growing hair, this high tech procedure is virtually undetectable. There is no “strip cutting”, scalpel incision, sutures or linear scars, all telltale signs you had a transplant! We can effectively treat thinning hair anywhere, including male pattern baldness and restoring receding hairlines. We can treat large areas, with up to 10,000 hairs in ONE session. We can even artistically fill in missing or thinning eyebrows. Enjoy the quickest healing time of any procedure and be back to work in 24 hours with NeoGraft micro-follicular relocation at Shino Bay. What we are doing is simply, expertly moving your hair follicles (1-4 at a time) from one place to another. It is the least invasive procedure of its kind. NeoGraft has the fastest recovery time, which is the “next day,” of any surgical hair transplant option. It reduces the need for additional procedures as the viability of each hair follicle is dramatically increased with this new procedure! We will simply relocate your genetically programmed
hairs that will always grow, without DR. SHINO BAY AGUILERA the need to harvest and cut a 6” by Dual Board Certified Dermatologic Surgeon Winner of the Prestigious, National Award 2011 and 2012 1” strip. There is NO MORE LONG“Best Non Surgical Facial Enhancement” TERM itching, scratching and redness Winner of the 2011 and 2012 Patient’s Choice Award Shino Bay Cosmetic Dermatology & Laser Institute and long healing time associated with East Fort Lauderdale cutting that strip. The healing time with 350 E. Las Olas Boulevard, Suites 110 + 120 NeoGraft is about 80% faster than the Fort Lauderdale, FL 33301 • (954) 765-3005 Palm Beach Island OLD antiquated method! We can give 50 Cocoanut Row, Suite 120 you your youthful head of hair back or Palm Beach, FL 33480 • (561) 832-1950 www.ShinoBayDerm.com even make it thicker than ever! Dr. Aguilera has trained thousands of physicians. As a holder of two your hair to be! Come experience the best at board certifications and a Fellowship in Dermatology from the American Shino Bay Cosmetic Dermatology, Osteopathic College of Dermatology, Plastic Surgery and Laser Institute an Assistant Professor of Dermatology located on ground floor, beautiful Las for five Universities and the Chief Olas Boulevard in downtown Fort Medical Director of the Dermatology Lauderdale and Palm Beach Island. Call either office now to schedule your Residency program at Nova Southeastern University, Dr. Aguilera is complimentary cosmetic consultation: an internationally known, premier expert Las Olas Blvd. Ft. Lauderdale Tel: in optimal, natural looking, beauty (954) 765-3005 or Palm Beach Island restoration, Cosmetic lasers and age Office Tel: (561) 832-1950 or for more information and our “before & after” reversing techniques. We have two world class offices, treatment photos, please visit: www.ShinoBayDerm.com located on Glamorous Las Olas Boulevard in Fort Lauderdale and the EXCLUSIVE Palm Beach Island. * Introductory 50% Discount We offer hundreds of the latest, most Offer! state of the art treatment choices at Shino Bay Cosmetic Dermatology, Plastic Surgery and Laser Institute. ALL are the BEST Gold Standard treatments for you to choose from. Hair Transplants of the future are available TODAY at SHINO BAY! Restore a vigorous, luxurious, youthful head of hair, eyebrows or BEFORE AFTER anywhere you require lmgfl.com | AUGUST 2013
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lifestyle advice
CONSEQUENCES OF FAD DIETS Yo-yo dieting messes up your metabolism DR. KENNETH WOLINER Board Certified Family Physician 9325 Glades Road, Suite 104 Boca Raton, FL 33434 561-314-0950 holisticfamilymed.com “WHEN I HEARD you had a cancellation, I rearranged my schedule so I could come in today.” Wendy was obviously excited about seeing me. “Thank you for fitting me in.” “I spend over 80 minutes with each new patient, so I have to limit the number of new patients I see each week; otherwise, there wouldn’t be any time to take care of my established patients.” “Dr. Woliner, I understand completely. I just want to get better.” “Tell me more.” “Ever since high school, I’ve been on one diet or another. Up until the last five years or so, I was always able to drop 20-30 pounds no problem [1].” “But?” “But I’d always gain it back, and now, even when I starve myself, I can’t lose an ounce!” “Yo-yo dieting messes up your metabolism. 65% of the weight lost is just water and muscle [2].
Not only do crash dieters lose their hair, get gallstones, and gain their weight back within a year, they increase their cortisol levels so much that makes it hard to ever lose weight again [3].” I continued, “So what diets have you done?” “What haven’t I done, you mean! Weight Watchers and Jenny Craig, of course. Diet clinics prescribed appetite suppressants, laxatives and diuretics [4]. I even did over a dozen of the fad diets that are touted in Women’s World Weekly. Sprinkling Sensa on my food, hCG shots, and diet cookies you buy from the kiosk at the mall. I hate to admit it, but I’m one of the ones that fell for that Kimkins scam.” “Heidi Diaz, a.k.a. Kimberly Drake, had a lot of people fooled with her “after pictures” which were lifted of off ‘Russian Bride’ websites [5]. The trick all these diets use is that starvation itself causes a lack of appetite [6]. ‘SNATT’ is what they call it. Slightly Nauseous All The Time.” “Nausea was only part of my troubles. At 37, my periods stopped early, and my GYN is convinced that all these fad diets had something to do with it. My heart even started skipping a beat – my doc said ‘QT-something …” “Prolonged QT interval. That’s serious; some people have died
from that [7]. Ironically, the most dangerous time is when you start eating again after prolonged dieting.” “Dr. Woliner, I’m through with all those pill-mill diet clinics. So many of them wouldn’t let me use my drug plan, instead, they forced me to buy overpriced drugs right from their office. I’m coming here because I know how important it is to see a board-certified doctor, one that still goes to the hospital in case I need you.” I finished my exam. “In addition to measuring your metabolic rate, I also want to send a note to your primary care physician, to coordinate care.” Wendy’s metabolic rate was “minus 16%”, indicative of a slow metabolism [8]. Blood tests confirmed CENTRAL HYPOTHYROIDISM (suppressed TSH) INSULIN RESISTANCE (elevated HOMA-IR), and ADRENAL FATIGUE (high cortisol) [9]. I then prescribed a comprehensive plan of behavior changes, diet modification, exercise, supplements, and even some medications [10]. Three months later, she came back to check her progress. “Dr. Woliner, I’m no longer shedding hair in the shower, but better yet, the scale is starting to move. Just this last month, I lost another six pounds!”
REFERENCES: [1] Roberts DC. Quick weight loss: sorting fad from fact. Med J Aust. 2001 Dec 3-17;175(11-12):637-40. [2] Yang MU, Van Itallie TB. Composition of weight lost during short-term weight reduction. Metabolic responses of obese subjects to starvation and low-calorie ketogenic and nonketogenic diets. J Clin Invest. 1976 Sep;58(3):722-30. [3] Trozak DJ. Letter: Hair loss after therapy with chorionic gonadotropin. Arch Dermatol. 1976 Jul;112(7):1035. Yo-yo dieting promotes gallstones. Health News. 1999 Apr 15;5(5):5. Ballin JC, White PL. Fallacy and hazard. Human chorionic gonadotropin500-calorie diet and weight reduction. JAMA. 1974 Nov 4;230(5):693-4. [4] Pi-Sunyer FX. Dietary practices in obesity. Bull N Y Acad Med. 1982 Apr;58(3):263-74. [5] Wood D. Kimkins Diet Rolls On Despite Founder’s Excess Poundage. Feb 25, 2008. http://www.consumeraffairs.com/news04/2008/02/kimkins.html [6] Andik I, et al. The effect of starvation on food intake and selection. Acta Physiol Hung. 1951;2(3-4):363-8. [7] Petrov DB. Starvation diets as a cause of acquired long QT syndrome. Ann Intern Med. 2009 Apr 7;150(7):501. [8] Bradfield RB, Jourdan M. Energy expenditure of obese women during weight loss. Am J Clin Nutr. 1972 Oct;25(10):971-5. [9] Grant AM, et al. Thyroidal hormone metabolism in obesity during semi-starvation. Clin Endocrinol(Oxf). 1978 Sep;9(3):227-31. Tomiyama AJ, et al. Low calorie dieting increases cortisol. Psychosom Med. 2010 May;72(4):357-64. [10] Kolasa KM, et al. Weight loss strategies that really work. J Fam Pract. 2010 Jul;59(7):378-85.
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lifestyle advice
ULTIMATE SMILE MAKEOVER WHAT IS THE FIRST THING PEOPLE NOTICE WHEN THEY MEET YOU? YOUR SMILE!! Are you Dreaming of a straight, white ´celebrity´ smile? If you’ve ever envied celebrities and models for their dazzling pearly whites, you´ll be happy to know that First Dental, the practice of cosmetic dentist Dr. Todd Pusateri is here to help you reach your dreams. Dr. Pusateri of First Dental is renowned for his advanced smile makeover techniques and procedures that transform even the most crooked smiles or stained teeth into works of art. Using the latest in whitening treatments, crowns, alternatives to orthodontics and porcelain laminate veneers, beautiful, long-lasting results can be yours quickly, painlessly and affordably. Do you suffer from chipped, stained, discolored or crooked teeth? Dr. Pusateri can help you achieve the look and the smile you’re longing for with porcelain veneers. PORCELAIN VENEERS ARE USED TO: • Straighten crooked or misaligned teeth. • Close spaces and gaps between teeth. • Lengthen worn or chipped teeth. • Strenghten teeth weakened by old fillings.
• Resist coffee, tea and cigarette stains • Make even the darkest teeth appear bright white. Dr. Todd Pusateri of First Dental begins with a smile analysis to determine what steps are necessary to achieve the smile you desire. Did you ever hear of facial harmony? The method Dr. Pusateri uses is scientific. He takes specific measurements of your teeth, your smile, and the shape of your face to create realisticlooking teeth that will make your smile look fabulous. DO YOU THINK THAT COSMETIC DENTISTRY CAN MAKE OR BREAK YOUR SUCCESS? Studies show that a smile you are proud of increases confidence, can give you a more youthful appearance and will greatly improve your self-esteem and your life.. Take a good look at your smile in the mirror…. Dr. Pusateri is the premier Cosmetic dentist in Fort Lauderdale. As a professional who has been perfecting the art and science of dentistry for over 18 years, Dr.
TODD C. PUSATERI, D.D.S. First Dental
Cosmetic Dentist 251 Commercial Blvd. Fort Lauderdale, FL Phone: 954.776.4440 Fax: 954.748.4740 www.firstdentalonline.com Pusateri maintains that veneers are conservative and highly effective, while the results are immediate, dramatic and long-lasting. You can rest assured that you will receive personaized attention. D r. Pusateri will put you at ease, listen to your concerns and take the time necessary to explain all your questions. Call our office today 954-776-4440 to schedule your Complimentary Private Consultation with Todd C. Pusateri, D.D.S, in our comfortable Fort Lauderdale office at 251 Commercial Boulevard. In as little as two visits, veneers can completely transform your smile. We are confident that you will look at yourself in the mirror and say, Wow!!
lmgfl.com | AUGUST 2013
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LIFESTYLE ADVICE
UPLIFTING RESULTS ROGER H. STEWART, M.D. Skin Center 6550 North Federal Hwy., Suite 330 Fort Lauderdale, FL 33308 (954) 903-0332 SkinCenter.com For over 35 years, Roger H. Stewart, MD has been a pioneer in cosmetic dermatology and skin cancer treatment, employing stateof-the-art technology in his East Fort Lauderdale practice. As we age, our skin continually changes. Over time, wrinkles and uneven color are compounded by a reduction in the resiliency of the skin and changes in the contours of the face. What begins as an apple shape can end up as a pear shape as gravity, heredity, hormones and environmental factors like sun damage come into play. In the past, invasive surgery in the form of a facelift and/or other lift surgeries were the most common solution to tighten loose skin from aging. FDA-approved Ultherapy is a new type of nonsurgical, non-invasive tightening procedure that uses ultrasound and the body’s own natural healing processes to lift, tone, and tighten loose skin on the brow, neck, and under the chin. Unlike surgery, there is no cutting and no needles or recovery period. Ultherapy uses ultrasound to stimulate the deep structural support layers of the skin—including those typically addressed in a surgical facelift—without disturbing
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the surface of the skin. Using ultrasound, Ultherapy specifically targets the deep, structural skin tissues where collagen is located, working from the inside-out to lift and tighten skin. A smooth hand-piece is placed on your skin and an image of the tissue beneath is projected on a screen, allowing your practitioner to “see” where they will treat your skin. Using the hand-piece, tiny deposits of focused ultrasound energy are delivered at precise depths below the skin. Your body’s response to this energy is to stimulate the growth of fresh, new collagen. The result is a tightening and gradual lifting—or shifting—of the skin back into a more youthful position and form-fitting shape. The procedure typically takes 60-90 minutes, after which you can return to normal activities immediately. Results typically
unfold over the course of 2-3 months, and for up to 6 months in some cases, including a noticeable lifting and tightening of the skin on the neck, under the chin, along the jawline, and on the brow. While ultrasound does not duplicate the results of surgery, many patients are either not ready for a face lift, and/or prefer a more natural looking result. In these cases, Ultherapy provides a noticeable improvement without the cost, risk and downtime of surgery. For more information on Ultherapy including “before & after” treatment photos, visit www.skincenter.com. To set up a free consultation with Roger H. Stewart, M.D. to discuss Ultherapy and/or any of a range of treatment options, call the Skin Center team today at (954) 903-0332.
BEFORE
BEFORE
BEFORE
AFTER
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AFTER
stop suffering from migraines Kody was a chronic headache and migraine sufferer who was on a daily regimen of pain medicine. After his very first treatment, Kody headaches disminished significantly.
no pain no drugs no needles
Ever since I can remember I had headaches. When I was a teenager I noticed my jaw was locking and clicking. My parents took me to all kinds of Doctors and I had many scans,and MRI's. No one could find out why I had this terrible condition. Each Doctor would put me on another medication to control my pain. I found Dr. Kodish two months ago and I am very thankful. Since I began tru-denta therapy I am pain free for the first time since I can remember. I feel like I can go on trips and be normal again.
Ask Fort Lauderdale Headache Center about lasting relief from:
+ HEADACHES + MIGRAINES + TMJ/TMD
+ FACE PAIN + JAW PAIN + TINNITUS
To Schedule A Free Consultation Visit or Call
DR. GARY KODISH FORT LAUDERDALE HEADACHE CENTER
954.462.5252 | 301 S.E. 16th Street, Fort Lauderdale | FtLauderdaleHeadacheCenter.com lmgfl.com | AUGUST 2013
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dining duchess
tm
Fast flavor Brazilian “fast casual” is Broward county’s best-kept secret
RANDI AILEEN PRESS
Eating is a journey, and I’m on a quest for the most wonderful tastes in South Florida – and especially Broward County. As another foodie has written, “To find your own food adventure, you’ll need to become a traveler, not a tourist. After all, the tourist is led; the traveler seeks.” So, let’s begin an adventure! Here’s what I did last month…
giraffas pembroke pines
155 North Hiatus Rd. Pembroke Pines, FL 33026 954-703-2884 www.giraffas.com
Sunday to Thursday 11 a.m. until 10 p.m. Friday and Saturday 11 a.m. until midnight
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any people have a mindset that Brazilian food consists mainly of meat, but that notion is changing with new, “fast casual” dining concepts such as Giraffas. While the steaks and burgers are grilled to perfection, the quinoa salads with shrimp or salmon are delicious offerings for pescatarians – and the mouth-watering desserts rival fine dining establishments. Giraffas opened more than 30 years ago in Brazil and has expanded to more than 400 locations since then. In 2007, it made it to South Florida, with a concept involving healthier, fresher and more varied dishes with a higher level of service in a wait that usually doesn’t exceed 8-10 minutes. Diners order directly at the counter, and the food is delivered to their tables on real plates with silverware. The staff greets you cheerfully as you enter the restaurant and assists you with a menu consisting of classic burgers, Brazilian specialties, chicken and salmon dishes, and a variety of unique sauces and spices. The chicken, beef and shrimp stroganoff are wonderfully traditional, and you’ll enjoy the rich flavor served with white or brown rice. Farofa (made with Brazilian seasoned toasted manioc flour, eggs, bacon, onions, and parsley) accompanies a traditional 10-ounce picanha steak. The picanha cut is authentic Brazilian and comes from the “cap” (or “culotte”), which lies above the top sirloin and rump areas. The flavor is incredible. Red meat is central to Giraffas menu, but fish lovers will be delighted when they order the salmon or tilapia. The 8-ounce fresh fish was perfectly grilled and touched lightly with Brazilian vinaigrette, then served with grilled string beans plus black beans and rice. The quinoa and the mix of greens, shrimp, small bruschetta, and balsamic dressing was delightful and fresh. This was a creative way to incorporate quinoa. If burgers tempt you, try the Giraffao Filet, which comes with cheese, bacon, egg, lettuce, tomato, and either giramayo, horseradish or chipotle sauce. It goes down smoothly with an Itaipava, a Brazilian beer. Whatever you eat for dinner, leave room for dessert. The Petit Gateau is a warm chocolate cake with coconut or vanilla ice cream, and you can finish dinner with an espresso, latte, cappuccino, or even pao de queijo (cheese bread). Giraffas has a children’s menu and four locations that include Pembroke Pines, Pinecrest, Midtown Miami, and North Miami.
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There was a Cocktail Reception held at the brand new location in Silver Lakes Plaza of Pembroke Pines. The practice serves patients who care to get the very best orthopedic treatments for the shoulder, elbow, hip, knee, ankle and back injuries.
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211 Broward 2-1-1 Broward hosted a fabulous Club 2-1-1 Connecting Event for 75 local business people and members of the community at Grille 401 on Las Olas Boulevard on Thursday, July 11th. The engaging cocktail party was sponsored by Integrated Technology Corporate Solutions, Inc. (ITCS), Best Care and The Wasie Foundation. Guests enjoyed an evening of networking, cocktails and a delicious array of hors d’oeuvres courtesy of Grille 401. Richard Rhoads, Sheila Smith and Gary Herman
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SCENE ON SITE
Dan Carpenter, Rajiv Chokshi, MD, Calvin Glidewell & Brandon Fields
The 75th Anniversary Volunteers
75 Year Celebration Broward County’s first hospital, Broward Health Medical Center, celebrated its 75th anniversary with a wellness event. The Broward Health Medical Center Health Fair featured fun and educational events for the entire family. This was an opportunity to celebrate with the generations of families they’ve reached and served through the years.
Dr. Nabin El Sanadi, Sean Chisholm, Jennifer O’Flannery-Anderson, Bryan Whitehead & Peter Anderson
The Dela Chapelle Family
Elizabeth Antoine,RN, Magdeline Albert, RN, Ruth Matthews, RN, Esther March Singleton, RN, CBE and Nikkisha Smith-Atkinson, RN, CBE
Rajiv Chokshi, MD, Barbara Ensign, RN, Norma Vesey, RN, Nicholette Mowatt, ANM & D’Andra Escffery, RN
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Diane High and Kaia Dolton celebrate Broward Health Medical Center’s 75th Anniversary with their children, (from left to right) Zach, Gavin, Elise and Aaron
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LAST LOOK
PACE Center for Girls Broward honored Senator Debby Sanderson, a founder of PACE Broward, and raised $70,000 at the 11th Annual “A Taste of Italy” hosted by Chef Angelo and Denise Elia at Casa D’Angelo Ristorante in Fort Lauderdale. Jen Klaassens, Lynne Wines, Jennifer O’Flannery Anderson Saturday Night Fever gripped more than 300 Broward community and business leaders in June, when they dressed in leisure suits and platform shoes and raised more than $280,000 at the “Disco Ball.” Proceeds went to the Broward Partnership for the Homeless. Dr. Steven Marcus, CEO, Health Foundation of South Florida, which was honored with the Foundation Trusteeship Award.
More than 150 business leaders and supporters of Rebuilding Together Broward County, Inc. (Rebuilding Together Broward) boarded the Musette Mega Yacht in Fort Lauderdale on June 28 and embarked on a evening of dining and dancing to celebrate their 10th Anniversary as a Rebuilding Together affiliate. Rebuilding Together Broward Board Members-Joey Epstein, Sandra Einhorn and Allan Weiss
The Humane Society of Broward County held its annual Diamond Collar Society event at the home of Marti and Wayne Huizenga – and netted $91,000 for the society. Susan & Phil Smith, Jane Czubay, Brian & Ingrid Poulin
ALS-TDI presented Weston Hills 4 ALS the Morgan Stanley ALS Club Challenge Trophy. This is the fifth year in a row they have won and they are gearing up for 6, December 7. l-r: Irwin Gross of Family Wealth Partners, Chuck Goldman of MDW Insurance, Lou Kobbs of ALS-TDI, Jeff Willis of Annette Willis Insurance, and Herb Schwartz.
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AND AnoTHer THing
The Battle of the brands What the heck’s going on in the world of brands? If you haven’t been paying attention lately, lots of great companies are suffering significant headaches dealing with the body blows their brand images are taking almost every single week. Look at Nike, the sportswear company that built its dominant brand on the broad backs of superstar athletes and their BrUce TUrKel sponsorships. From Michael Jordan to Florence Griffith-Joyner to Tiger Woods, Nike has created their brand (and the brands of their spokespeople athletes) through enormous investments and laser-focused marketing. But suddenly, it seems like Nike’s most visible athletes are self-destructing both on the field and off. Lance Armstrong spent years denying his regular use of the performance-enhancing substances that helped him dominate competitive cycling. Armstrong was so adamant in his protests that Nike even filmed a commercial showing Armstrong on his bicycle asking, “What am I on? I’m on my bike, six hours a day, busting my ass. What are you on?” Of course, now we know that Armstrong was on a lot more than his butt. And Nike had to cut ties with him after they saw his growing unpopularity damage their own brand. While Armstrong was enjoying the Tour de France, Tiger Woods was busy enjoying his Tour de Pants. But after Elen Nordegren, Woods’ model wife, attacked Tiger’s car with one of his signature golf clubs, Nike again saw their brand start to take some of the lumps intended for their spokesman. Even more recently, Oscar Pistorious - the ParaOlympian known as the Blade Runner - was arrested in South Africa for fatally shooting his model girlfriend. Unfortunately for Nike, not only was Pistorious one of their
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spokes-athletes, but they had run an ad featuring the Blade Runner with the headline, “I am the bullet in the chamber.” Of course the ad was yanked from Pistorious’ website lickety-split, but the damage had already been done. Once again, the sportswear giant has to decide how long to continue to publicly support their spokesperson even before they know if he has a leg to stand on. So why is all this happening? I think it’s the recent proliferation and expansion of the brands themselves that has caused the problem. As I’ve written many times before, as products become more and more genericized, the brand itself has emerged as the way companies differentiate themselves. And as products and services spend more time in a digital environment where customers can see but can’t touch, the brand personality becomes the way consumers differentiate, decode, and decide what they’re going to buy. So it stands to reason that the squeaky wheel would get the grease. After all, if good things make a brand stronger, then bad things will also do great harm. But the major reason why big brands are taking it in the shorts runs even deeper. You see, when branded companies are most successful, their customers use the brands themselves to tell the world who they are. The cars we drive, the athletic shoes we wear, and the vacations we enjoy all become badges that consumers use to create their own personas. We used to say, “You are what you eat.” Today we say, “You are what you consume.” The result of this is that we are so personally invested in the brands we use, we’re hypersensitive to any chinks in our image armor. And so when we notice that the brands we’ve built our own self-images around have the same human frailties that we do, we feel betrayed. Bruce Turkel is a branding expert who’s been featured on CNN, NPR and The New York Times. Reach him at bturkel@turkel.info.
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