Estate September 2012

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SEPTEMBER 2012

HEALTHY LUNCHES

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GO RED FOR WOMEN

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THE BUZZ

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ALPS JEFF CONINE: CELEBRITY POKER CLASSIC JEDI’S STORY

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SEPTEMBER 2012

from the publisher

10 YEARS – OLYMPICS - 9/11 – GO RED This month marks the Tenth Anniversary of Lifestyle Publications. During that time many have imitated, but never duplicated the impact our magazines have in the community. We have featured your neighbors who are NFL Hall of Famers like Dan Marino, Olympic Gold Medalists like Dara Torres & Misty May Treanor, NBA Champions like James Jones and MLB World Champion Jeff Conine, as well as ordinary people who have done extraordinary things to make our cities better. I am proud of our Lifestyle team who throughout the years, have contributed their heart and effort to the vision of “building a better community, so business can take care of itself and grow!” I am grateful for our advertising partners who engaged this vision and found value along with success through our partnership. I also appreciate the readers who embraced us each month and supported both the causes we covered and our advertisers. Even with some challenges, Lifestyle Publications has sustained and continued to grow in credibility and influence. Now, we look to do even more in the year ahead with a new chairman and team of experts, who possess years of marketing and publishing experience to continually improve the product and the value we provide to our stakeholders. The London Olympics added excitement prior to going Back-toSchool. There were many inspiring moments, such as the USA Ladies Gymnastics Team, Michael Phelps winning gold along with the most number of medals by any athlete and the Bahamian men’s 4 X 100 relay team winning gold. But nothing could compare to the South African

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Sprinter Oscar Pistorius, who also happened to be a double amputee. His spirit and determination to compete should be an example to everyone in the power of “belief!” It always amazes me when sport brings the world together in a united cause and in a congenial manner. We can only hope world leaders’ transfer this ideal to the political and economic stage as well. This month is also the anniversary of the terrorist attacks on our country. Fortunately, we have not had any similar events since 9/11. There will be many remembrances and I will be at one - the Tunnel to Tower Run in Fort Lauderdale. This run mirrors the footsteps of firefighter Stephen Stiller, who selflessly ran back the three plus miles from the Brooklyn-Battery tunnel to the Twin Towers, so he could assist his fellow firefighters. We all saw the rest of the story unfold on television. So, if you are looking to honor the memory of the men and women who perished that day, you can raise an American

SEPTEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM

flag, say a prayer or join me on the 5K run downtown. The “Go Red for Women” Luncheon takes place at the end of the month at the Marriott Harbor Beach. This is an amazing event bringing together influential women from around the community in support of a worthy cause. I encourage you to attend this kick-off to the philanthropy season. Finally, I wish everyone a safe and Happy Labor Day and to my friends and family celebrating the High Holidays – L‘Shana Tova. As Always, Enjoy the Lifestyle!™

Jim Norton President & Publisher Lifestyle Publications


LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012

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Estate Lifestyle

PUBLISHER Jim

Norton

ASSOCIATE PUBLISHER Sally EDITOR IN CHIEF Brian

Nicholas

Bienkowski

ASSOCIATE EDITOR Danielle

CREATIVE DIRECTOR Melanie

Tarrant

Geronemus Smit

ART DIRECTOR Alexander

Hernandez

MARKETING MANAGER Megan WRITERS Jim

Sadaka

Freer, Laura Gates,

Kevin Lane, Randi Aileen Press, Bruce Turkel PHOTOGRAPHERS

Downtown Photo/Fort Lauderdale, Dreamfocus Photography, Kevin Lane

ADVERTISING SALES SUSAN CUNNINGHAM Susan@lifestylemagazinegroup.com JILL HOROWITZ Jill@lifestylemagazinegroup.com BONNIE JUDSON Bonnie@lifestylemagazinegroup.com LISA LEE Lisa@lifestylemagazinegroup.com RONA LEVENSON Rona@lifestylemagazinegroup.com SALLY NICHOLAS Sally@lifestylemagazinegroup.com JORGE ROJAS Jorge@lifestylemagazinegroup.com BETH TACHE Beth@lifestylemagazinegroup.com

CHAIRMAN Gary

Press

LIFESTYLE PUBLICATIONS, LLC

88 NE 5th Avenue, Delray Beach, Florida 33483 954.217.1165 | fax 954.252.4432 www.lifestylemagazinegroup.com Š2012 Estate Lifestyle is published by Lifestyle Publications, LLC, all rights reserved. Coral Springs Lifestyle is a monthly advertising magazine. All contents are protected by copyright and may not be reproduced without written consent from the publisher. The advertiser is solely responsible for ad content and holds publisher harmless from any error.

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SEPTEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM


LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012

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SEPTEMBER 2012

HEALTHY LUNCHES

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GO RED FOR WOMEN

contents n SEPTEMBER 2012

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10 THE BUZZ STYLE 12 Pet Style 14 Rain Style 18 Travel Style HEALTH & WELLNESS 20 Pack Healthy Lunches For Your Kids HAPPENINGS 22 Tunnel Run 24 18th Annual Taste of South Florida 26 Go Red For Women 28 For the Public Good Event 30 Jeff Conine Celebrity Poker er Classic 32 From m the Outside In 34 NSU U’s Golf Champions 36 United Way of Broward 38 Jedii’s Story

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ON THE COVER

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THE BUZZ

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ALPS JEFF CONINE: CELEBRITY POKER CLASSIC JEDI’S STORY

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COVER PHOTO BY DOWNTOWN PHOTO/FORT LAUDERDALE

PEOPLE 40 Howard Talenfeld 42 David Menasche 44 Taylor Collins COVER STORY 47 Weather Exposed BIZ STYLE 56 Modern Line Furniture Comes to Florida SCENE ON SITE 62 ChildNet 64 American Cancer Society 66 The Th Chamber Ch b

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STUDIES DON’T LIE: PATIENTS BENEFIT FROM A STRONG PCP RELATIONSHIP BY CHRISTINE BUCAN

A senior from Broward County is rushed to the emergency room because she mixed medications that are contra-indicated. Another bounced around from specialist to specialist, undergoing duplicate tests and procedures. All of this could be avoided. More than 100 studies document the critical role primary care physicians (PCPs) play in patient care. PCPs can be many things for a patient — their cheerleader, advocate and even their medical interpreter — but most importantly, the studies prove that having a strong relationship with a PCP leads to better quality of life, more productive longevity, and lower costs as a result of reduced hospitalization, improved prevention and better coordination of chronic disease care. AvMed Health Plans, one of the oldest Medicare providers in South Florida, has embraced a more PCPcoordinated approach to healthcare. The company recently introduced CenteredCare®, which puts the PCP at the center of every member’s care. According to Dr. Edwin Rodriguez, Medical Director at AvMed, this coordinated approach will lead to better health outcomes for patients. “Some 15-20% of Medicare hospital admissions are due to medication complications,” said Rodriguez. “By developing a strong relationship with your PCP, you can avoid this.” Louise Schendel, a senior from Margate who visits her PCP every three months, admits she would be lost without the lasting relationship she has built with her PCP over the years. “When I have a problem, I call him and he tells me exactly where to go and what to do. I feel like I have someone out there rooting for me,” said Schendel, an AvMed Medicare Advantage plan member for two years. “Without my PCP I wouldn’t have the confidence on where to go and what specialists to visit.”

“Without my PCP I wouldn’t have the confidence on where to go and what specialists to visit.” --Louise Schendel

William Pena, M.D., a primary care physician who practices in Hollywood, often acts as an interpreter for patients who don’t

always understand what a specialist recommends: “They want us to explain procedures. The best way to get better results is when a patient clearly understands what they have and how to interpret tests. They need to understand their options for treatment and they rely on their PCP to help.” To learn more about the importance of building a strong relationship with your PCP, visit AvMedMedicare.org.

LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012

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Veta la Palma is a vast farming estate covering more than 27,000 acres situated in the heart of the Marshlands of Spain’s Guadalquivir River and is an example of the world’s first “Sustainability Plus” fish farm. The result of this extensive farming practice is seafood that has an unbeatable quality in terms of freshness, texture and flavor not found in other farmed fishes. Elite chefs around the world including James Beard Award Winner “Outstanding Chef” Dan Barber of Blue Hill Farm are attracted to Veta la Palma’s seafood, not only because of its sustainability practices, but because the fish are simply delicious. “Veta la Palma’s fish is unlike any farmed fish I’ve ever tasted,” he says. “It’s unlike any fish I’ve ever tasted. It’s sweet and clean – like tasting a bite of the ocean.” Now residents of South Florida can join the craze and get this exclusive fresh fish by going to http://www.brownetrading.com/ products/fresh-fish/veta-la-palmaseafood/ and ordering online. Simply go to products, drop down to fresh seafood and click on Veta la Palma. Here’s to good eating!

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BOOKS

buzz

FISH

VETA LA PALMA

C

THE CASUAL VACANCY

Now that Harry Potter hass finished off Lord Voldemort,, J.K. Rowling has moved on to another genre. The book is 512 pages and the cover has already caused an uproar for its “plain” look. As noted by Little, Brown and Company, here are the details of J.K. Rowling’s first novel for adults. When Barry Fairbrother dies unexpectedly in his early forties, the little town of Pagford is left in shock. Seemingly an English idyll, with a cobbled market square and an ancient abbey, what lies behind the pretty façade is a town at war. Rich at war with poor, teenagers at war with their parents, wives at war with their husbands, teachers at war with their pupils…Pagford is not what it first seems. And the empty seat left by Barry on the parish council soon becomes the catalyst for the biggest war the town has yet seen. Who will triumph in an election fraught with passion, duplicity and unexpected revelations? Blackly comic, thought-provoking and constantly surprising, The Casual Vacancy is J.K. Rowling’s first novel for adults. Publication date 27th September 2012 (UK & US)

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BANGLE BRACELETS

JEWELERY

V thebuzz

According to fashion trend experts bangles will be the rage for back to school wear. But they are not only fashionable for kids and teens; adults love to collect them, too. And the more the better. Bangles come in a variety of styles and are sometimes referred to as “arm candy.” They can easily be purchased from $10 to $50 or more. Bangles date back to the Egyptian days and were once made of bones, stones and wood. Nowadays bangles are classified in different categories such as alternative health bracelets, like karma bracelets; sports bracelets like the yellow Lance Armstrong bracelet; and the fashionworthy bangle, bejeweled with decorative stones, gems, colorful designs and other outrageous ornamentations. So be sure to stock up on the new bangle trend, mix and match and wear your style with pride.

SEPTEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM


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LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012

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pet style

i i

LIFESTYLE’S i i PETS OF THE MONTH

TYLER AVENTURA, FL OWNER: KRISTIN KERRY

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DOLLY PLANTATION, FL OWNER: DAVID BERNARD

MILO CORAL SPRINGS, FL OWNER: JULI ANNA CALIFORNIA

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ROMEO FORT LAUDERDALE, FL

WESTON, FL OWNER: ALFREDO VARELA

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SEPTEMBER 2012

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LILLY i i

NALA FORT LAUDERDALE, FL OWNER: SHARON JOSEPH


400 species. More than 70 artists. One exhibition to devour. Dive into man’s never-ending fascination with these fabled creatures of the sea.

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rain style

BLAME IT ON THE RAIN Lifestyle Magazine’s Picks for keeping your kids dry and in style. UMBRELLAS: Hatley Kids Printed Umbrella in Cupcakes, $18, Zappos.com Western Chief Kids Froggie Umbrella in Green, $16.95, Zappos.com JACKETS: Western Chief Kids Monster Rain Coat (Toddler/Little Kids) in Blue, $39.95, Zappos.com Western Chief Kids FDUSA Rain Coat FA11 in Black, $40, Zappos.com Western Chief Kids Wings Rain Coat in Pink, $44,95, Zappos.com RAIN BOOTS: Hatley Kids Rain Boots (Infant/Toddler/Youth) in Cupcakes, $32, Zappos.com Hatley kids Rain Boots (Infant/Toddler/Youth) in Dragons, $36, Zappos.com Western Chief Kids Batman Character Rainboot (Infant/ Toddler/Youth) in Batman, $39.95, Zappos.com

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LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012

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the

travel style

ALPS

Close your eyes and imagine a picturesque village nestled into the base of The Alps. You stand on your private terrace, drink your coffee and think about the rush of adrenaline you’ll soon experience as you ski down the mountain in an awe-inspiring part of the world!

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t’s nice to imagine this but even better would be to experience it! Seasoned and novice travelers alike are answering the call of the snow, scenery, culture and cuisine of the Alps. Ski enthusiasts and those who are enthusiastic to try skiing are flocking to Europe for their ski adventures at a record pace! Laura Hildenbrandt, Personal Travel Concierge at SitInMySeats VIP Tickets and Travel says: “We’ve noticed that our clients who typically prefer the sun, sand and surf are now looking for something new in their vacation plans. Travelers are realizing that skiing in Europe is a diverse, exciting and attainable way to go!”. She goes on to say that until recent years, the challenge was to create not just a luxury ski holiday in Europe but to create a complete experience that offers a little something for everyone, as more and more people are traveling with their families and are looking for a wide array of things to do other than just ski while there. With 23 ski resorts in the Alps, set in and near some of the most amazing European cities, Club Med is a great choice for clients of every kind and has forged a reputation as a leader in value, luxury, amazing ski

access, plentiful activities for every age and an ample supply of culture and cuisine. Retirees, executives, honeymooners and families alike delight in this winter wonderland region. Laura loves planning the Club Med’s all-inclusive ski vacation for her clients because she knows, “they’ll come back happy.” Club Med’s ski resorts in the Alps are located in the region’s finest skiing destinations, providing access to amazing slopes and trails, in addition to a host of luxury amenities. The beauty of skiing the Alps with Club Med is that it is truly “all-inclusive.” Laura says that when her clients know they can have this luxury dream vacation and know the costs upfront, it makes for a much more enjoyable vacation. Generally, these ski packages include airfare, accommodations, ski passes, lessons, all your meals and drinks and a wide variety of activities for one price. Whether the idea of an all-inclusive ski trip thrills you or if you prefer to choose

an independent chalet or hotel, the Alps as a destination, offers the perfect escape from the norm! Staying on top of the best luxury accommodations, special offers and the hidden treasures of the area are the things that the professional travel consultants at SitInMySeats VIP Tickets and Travel are focused on. “Our clients who plan these ski trips are often times stepping out of their vacation comfort zone. They count on us to make sure the ski experience, the European flair, the accommodations and the information we provide them all come together to create a memorable and exhilarating vacation.” The team at SitInMySeats makes it their business to be experts in this area, with France, Switzerland and Italy being among the top choices time and again. Crisp air, breathtaking scenery, exquisite shopping, culture, action, relaxation and more! Don’t just imagine...the amazing Alpines of Europe are calling you! For more information on trips to Switzerland or any other travel destination, please contact us at 954456-0419/ 866-798-7328 or email Lisa at lisa@sitinmyseats.com.

LIFAESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012

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health & wellness

Pack Healthy Lunches For Your Kids PACKING A HEALTHY LUNCH FOR YOUR KIDS DURING THE SCHOOL YEAR IS IMPERATIVE, ESPECIALLY IF YOU WANT THEM ALERT, FOCUSED AND READY TO LEARN. Making wise choices regarding the foods our kids eat has been a hot topic lately. With child obesity rates sky rocketing, even the First Lady is getting involved. But it all starts at home, and although breakfast may be the most important meal of the day, lunch for your kids is also extremely important. Let’s break down the lunch into four components: the main meal, snack, treat and the drink. Your focus should be to provide protein, fiber, healthy fats and a limited amount of calories. THE MAIN MEAL Most parents prepare sandwiches as the main meal. So let’s start with the bread. Stay away from refined carbohydrates, which are mostly found in white breads. These carbohydrates burn quickly and drain the energy out of your kids. Choose whole grains such as whole wheat bread instead. Pack the bread with lean meats like turkey, roast beef and ham, and add a slice or two of lower fat cheese. Carol Costa from Coral Springs suggests using lower sodium products, too. “I buy lower sodium cold cuts for my kids because they are healthier and still taste great,” said Carol. “I also use mayonnaise made with canola oil. It cuts out the unhealthy fat and calories but adds flavor.” You can also pack peanut butter and jelly, but use a natural peanut butter made from only peanuts and salt and choose preserves over jelly – they include chunks of real fruit.

Frank Weiss from Weston makes his kids cheese and crackers. “My kids crave cheese and crackers so I buy Cabot brand reduced fat cheddar and Triscuits,” said Frank. “They absolutely love it and don’t miss the extra fat or calories. The cheese also has a ton of protein and is rich in calcium and the Triscuits are low fat, high fiber and have no sugar or high fructose corn syrup.” THE TREAT Almost every kid looks forward to a “goody” packed away in their lunch. You can provide one and still maintain a healthy balance to the meal. Try to limit the calories to around 100 or less and spurn treats with Trans fats and an abundance of sugar. Rice Krispies Treats, Sugar-free Jell-O or low sugar pudding, Clif Kid Z Bars in chocolate brownie or chocolate chip varieties (they have more calories but are packed with protein and whole grains), or a mini 3 Musketeers bar are smart choices. A small portion of dark chocolate is also a good choice if your child likes dark chocolate. Carol Hague from Parkland packs cinnamon graham crackers or Quaker Chewy Peanut Butter Chocolate Chip bars with 25% less sugar.“Graham

THE SNACK This is the perfect time to introduce fruits and vegetables to your child’s lunch. Grapes, sliced carrots, celery sticks with peanut butter, apples, orange slices, bananas, blueberries and strawberries. You get the idea. If you want to give them two snacks choose a fruit or vegetable and then a small bag of gold fish pretzels, baked potato chips, mixed nuts or lower fat cheese packets like string cheese.

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SEPTEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM

crackers are sweet like cookies but have much less fat and sugar compared to cookies,” said Carol. “And although the Quaker bars are granola and made for breakfast, I like to put them in the kids’ lunch because they are like a sweet treat and they love them – and I like the fact that they have fiber, protein and very little sugar.” THE DRINK Many parents don’t dwell on the drinks they give their kids the way they do other aspects of their meals, and it’s a mistake. Many juice drinks and water-based drinks are loaded with sugar and calories and are destitute of any nutritional value. If you don’t want to give your kids plain water than try low-fat milk or chocolate milk, lightly sweetened iced teas, or low calorie, low sugar drinks like Minute Maid Fruit Falls. Another great option is V8 V-Fusion Light with 50% less calories and sugar but still offering a combined serving of vegetables and fruit. There you have it, a few good ideas to help keep your kids healthy, energized and feeling good during the school day. And they might even help you to feel good knowing that you are making the right choices for your kids.


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happenings

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SEPTEMBER HUIZENGA PLAZA 7:30AM 954.532.8790

Tunnel To Towers 5K Run/Walk Returns To Fort Lauderdale The 2nd Annual Tunnel to Towers Fort Lauderdale 5K Run/Walk, presented by Patriot National Insurance Group, will take place Saturday, September 8 at 7:30 a.m. starting at Huizenga Plaza, 32 East Las Olas Boulevard. In addition to a 5K Run/Walk, the event will include a day of family-

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friendly activities at Huizenga Plaza to include food trucks, games and entertainment. Last year, the Fort Laud derdale Run/Walk was the most succcessful of all the community runs with more than 3,000 participants raising more than $75,000 to support the Tunnel to Towers Foundation and Special Operations Warrior Foundation. “Participants ran alongside firefighters in full gear,” says Cindy Campbell, Director of Client Relations and Events at Fort Lauderdale’s Patriot National Insurance Group, who organizes the event. “It was inspirational to have community members come together for this amazing and worthy cause.” Started in 2002, the Tunnel to Towers Run recreates the final footsteps of firefighter Stephen Siller who was last seen running through the Brooklyn Battery Tunnel with 75 pounds of gear strapped to his back en route to the World Trade Center after the attacks. The event, which was

SEPTEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM

“It was inspirational to have community members come together for this amazing and worthy cause.” originally intended as a way for New Yorkers to honor the fallen heroes, has now become a yearly tribute to everyone who lost their lives that day and transcends the tragedy. Last year, more than 20,000 people attended and took part in the NY event. So far, more than 30 communities have signed up to hold a Tunnel to Towers Run in their own towns, with the goal of one run in 343 different cities across the nation. Cost to register is $35 per adult and $25 per child under 12 on the day of the race. All proceeds will benefit the Tunnel to Towers Foundation to be used to build Smart Homes for triple and quadruple amputees from post 9/11 wars to enable them to live independently. For more information call (954) 532-8790 or visit www. tunneltotowersfortlauderdale5k. com. LP


LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012

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happenings

22 SEPTEMBER RITZ CARLTON 6:30 P.M. 954.739.5006

18th Annual Taste of South Florida BY KEVIN LANE

If you like great food… exceptional wine… shopping via a silent and live auction with such incredible items as a 12-day Celebrity Cruise in the Mediterranean - and the opportunity to support the ground-breaking work of the Cystic Fibrosis Foundation, then the 2012 Taste of South Florida is just the ticket! This year’s black-tie food and wine event takes places at the tre-chic RitzCarlton, Fort Lauderdale on Saturday, September 22nd. Scheduled to begin at 6:30 p.m. the evening will begin with a reception featuring several tasting stations and then on to a five course sit-down dinner, each prepared by some of South Florida’s finest chefs. To insure there’s energy to spare… Pure Energy Entertainment will be on hand for dancing. Some of those live and silent auctions include dinner-packages from the area’s best restaurants and fabulous hotel and spa packages for him and her. American Airlines has donated tickets for the auction which will be paired with vacation

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destinations including a seven night stay at Elite Island Resorts in the Caribbean and a one week stay in a five-bedroom suite at Aspen’s Snowmass Club. Exclusive Resorts is offering a five-night stay. As anyone who has ever worked on a non-profit fundraiser knows, there’s a lot of time, energy and passion that goes into making an event successful. You can ask Casey and Matt Shore and Alexandra (Alex) Mores. This is the 4th year that Casey and Matt are with the event, having been Co-Chairs for the last three years and are now Honorary Chairs. Alex was Co-Chair last year and is now Chairwoman. “In the 1950’s, few children with cystic fibrosis lived to attend elementary school,” said Jody Kotler with the CF Foundation. “Today, advances in research and medical treatments have further enhanced and extended life for children and adults with CF. Many people with the disease can now expect to live into their forties and beyond.” “Our friendly and knowledgeable

staff works tirelessly towards the CFF goal and is always ready to help the friends, families and volunteers associated with cystic fibrosis,” said Christina Landshut, Executive Director of the CFF South Florida office. Committee members helping to plan the event are Matthew DiGregorio, Elisa Hernandez, Michelle Homoky, Paula Morabito, Angie Valdes, Melanie Giorno and Carmen Garcia. Presenting sponsors for the event are American Airlines, Panache - A Classic Party Rentals Company, Lifestyle Magazine Group, The RitzCarlton, Fort Lauderdale. Gold Sponsors are Celebrity Cruises, Equity One, Ernst & Young, Greenberg Traurig, Oswald, SEACOR Holdings, Price Waterhouse Coopers and table sponsor Mercer and Steven Douglas Associates. Other sponsors include Advisory Financial Group, Leo Goodwin Foundation, Oceanus Insurance, Hospital Physicians Partners and Ryder Systems. Call Jody Kotler at (954) 739-5006 or visit www.cff.org. LP


LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012

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happenings

28 SEPTEMBER MARRIOTT HARBOR BEACH RESORT & SPA 954.492.6912

Go Red For Women Luncheon And Love Your Heart Workshops More than 400 influential business men and women will gather at the Marriott Harbor Beach Resort & Spa on September 28th to take part in the 7th Annual Go Red For Women Celebration Luncheon and Love Your Heart Workshops. Guests will learn about heart disease and support the American Heart Association’s Go Red For Women movement, a campaign to raise awareness about heart disease, the No. 1 killer of women. This event will empower women and men alike to take charge of their heart and in turn, lead longer, stronger lives. Heart disease affects one in every three women across the United States. However, only one in five women believes that heart disease is her greatest health threat. “We women are the backbone of the family structure,” said Giselle Cheminand, event chairman and CEO of GCI Worldwide Corporation, the Greater Miami/Fort Lauderdale Go Red Sponsor. “Having a healthy heart, both physically and emotionally, is what allows us to

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SEPTEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM

GISELLE CHEMINAND

provide for our families.” The celebration includes educational workshops and an interactive boutique by local sponsors starting at 10 a.m., followed by a hearthealthy luncheon at noon. This year’s theme is “Extinguish Heart Disease” because that’s exactly what supporting the American Heart Association will do – eliminate the nation’s biggest threat. The association encourages all women to take charge of their own heart health by visiting their doctor and knowing their numbers.

Blood pressure, cholesterol and other numbers can be improved by making lifestyle changes, resulting in healthier lives. For more information, please visit www.goredforwomen.org Contributions to the cause fund local and national Go Red activities that support awareness, research, education and community programs that benefit women locally and across the country. Circle of Red, a very special group of women who contribute significant resources and influence in support of the cause, is crucial in driving local support to fund lifesaving research and to educate women. Duree Ross is the Circle of Red chairman. Tickets to the event are $125 per person. For further information, sponsorships or tickets, call 954492-6912 or visit www.heart.org/ browardgored. The Go Red For Women movement is sponsored nationally by Macy’s and Merck & Co., Inc. The campaign’s Queen of Hearts is Lorraine Thomas. LP


LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012

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happenings

28 SEPTEMBER

HILTON FORT LAUDERDALE MARINA

954.736.2429

Annual For The Public Good Event Legal Aid Service of Broward County (LAS) and Coast to Coast Legal Aid of South Florida (CCLA) strive to secure justice and change the lives of the underprivileged residents in Broward County. Without the countless hours volunteered by attorneys and community advocates, LAS and CCLA would not have become the “legal arm” for the clients of numerous non-profit organizations and charities in Broward. On Friday, September 28th, LAS and CCLA will hold its 11th Annual FOR THE PUBLIC GOOD event to recognize those individuals and organizations who have volunteered their skills and time to provide free quality civil legal assistance to low income individuals and families. The evening begins with a cocktail reception and silent auction at 6:00 p.m. at the Hilton Fort Lauderdale Marina, followed by dinner and an awards ceremony. This year’s auction items range from dining to travel and golf, including a weeklong stay in Breckenridge, Colorado; a three-day, two-night stay at the

s

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SEPTEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM

Hilton Fort Lauderdale Marina; a Hugh’s Culinary wine dinner; and much more. The Honorary Co-Chairs are Dr. Arthur and Belinda Keiser, Keiser University, and Carlos and Nancy Reyes, Reyes Law Group. Jean E. Mignolet of Mignolet Business Research Consultants, Inc. is serving as the Event Committee Chairperson. Henry (Hank) M. Coxe, III, past President of The Florida Bar (2006-07), will serve as the evening’s Master of Ceremonies. Mr. Coxe was recently awarded The Florida Bar Foundation’s 2012 Medal of Honor Award, the Florida legal profession’s highest award. This year’s honorees include: The Honorable Ronald J. Rothschild, Seventeenth Judicial Circuit of Florida; Professor Michael Richmond, Nova Southeastern University; Evan Goldman, Esq., Children’s Services Council of Broward County; Donald A. Yarbrough, Esq.; Charles Fox Miller, Esq., Boies Schiller & Flexner LLP; Ward Kim Vaughan & Lerner LLP; and Roy Rogers, IBI Group. As the most vulnerable members

of our community continue to face economic hardships every day, these Honorees have stepped forward to work with LAS and CCLA to ensure that they continue to have a voice in the judicial system. LAS and CCLA are not-for-profit law firms established to improve the lives of low income persons in our community through advocacy, education, representation and empowerment. As the “legal arm” of 120 plus not-for-profit organizations in Broward County, they provide free civil legal services such as injunctions for protection against domestic violence; health, housing and public benefits to seniors; children’s dependency and kinship representation and other services that improve the lifestyle and living conditions for clients. Last year LAS and CCLA assisted more than 12,000 members of the Broward County community at no charge. More than 3,000 of those were children. For more details, visit www. ForThePublicGoodEvent.org or contact Kathy Thomsen (954) 7362429 kthomsen@legalaid.org. LP


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happenings

30 SEPTEMBER

CALDER CASINO & RACE COURSE 6 P.M. 954.265.7241

Jeff Conine Celebrity Poker Classic It’s a sure bet there will be a full house at the Second Annual Jeff Conine Celebrity Poker Classic, an entertaining event that pairs sports celebrities with poker players at all levels for a great cause: raising awareness and funds for the Conine Clubhouse at Joe DiMaggio Children’s Hospital. Calder Casino & Race Course will once again sponsor and host the event on Sunday, September 30 with a VIP baseball-themed reception kicking-off the fun at 6:00 p.m. followed by the poker tournament at 7:00 p.m. Twenty tables will fill the Studz Poker Club at Calder, each featuring a different sports celebrity or Miami Marlins player to test their poker faces and challenge their skills. “We are delighted to return as sponsor and host of the Second Annual Jeff Conine Celebrity Poker Classic,” said Austin Miller, president of Calder Casino & Race Course. “Last year’s event was a tremendous success and raised more than $75,000 for the Conine Clubhouse, a true asset in South Florida. We are fortunate to be able to give back and want to help others who are coping with the devastating effects of a child’s illness.” The final table prizes this year are impressive. They include a five-night stay at the Villages at Punta Gabriela in Costa Rica with airfare for two,

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SEPTEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM

courtesy of Spirit Airlines; a designer men’s watch valued at $10,000; and a coveted main entry seat at the 2013 World Series of Poker in Las Vegas, with airfare for two also courtesy of Spirit Airlines. “Cindy and I are thrilled to bring back this unique event. We greatly appreciate the generosity of the South Florida community and sponsors like Calder Casino & Race Course. Without them, events like this would not be possible,” said Jeff Conine. “Nearly 150 participants came out last year and we are expecting an even bigger crowd this year. We hope to continue to raise funds, which support the ongoing needs of the Conine Clubhouse, a home-away-from-home for families of children under care at Joe DiMaggio Children’s Hospital.” The event will be flush with action including a VIP welcome reception to introduce the celebrities with an open bar and everyone’s favorite ballpark specialties. A silent auction will feature sports memorabilia with 100% of the dollars raised supporting the Conine Clubhouse. The Conine Clubhouse is a free of charge home-away-from-home for families while their children are patients at Joe DiMaggio Children’s Hospital in Hollywood, Florida. More than 7,000 families have called the Conine Clubhouse their home at a

most important time in their lives. The Conine Clubhouse provides all the amenities of a three star hotel and is supported through events such as the Jeff Conine Celebrity Poker Classic, the Conine All-Star Golf Classic and community partners such as Calder Casino & Race Course. A $250 donation to the charity gets you a seat at the tournament, and sponsorship packages are available. The donation to play increases to $300 after September 14. All participants are automatically entered in the Celebrity Bounty where players have a chance to “knock out” their favorite celebrity and win a personally autographed item. To register for the Jeff Conine Celebrity Poker Classic, learn more, or to make a donation, please visit www.ConinePokerClassic.org or call the Joe DiMaggio Children’s Hospital Foundation at (954) 265-7241. LP


LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012

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happenings

From The Outside In for the 95 guests.. Kendall Marcelle Design Associates’ colorful birdbath atop an artificial grass table cover, Susan Farver and Rhonda SUSAN FARVER AND RH Ritchie Aslaksen’s ONDA R ITCHIE butterfly garden, ASLAKS EN Joey Stotsky’s Zen garden ’s dog park and Joanne Ferrero’s ““We wanted to host tables, along with others by Babette Ferre-Kozar, Sharon a garden party,” said Gustafson, Carmen McLeroy. “In order Hotchkiss, Mary to reduce costs we Kazares and Carole decided to bring it A s s e r, Helena inside.” Kolenda, and Nell Lewis McGuire “topped off” the auction donations by Flamingo whimsical dining Road Nursery, Flower City and the Flower City Bonzai Department, experience. Menu Chair Jo Flowers & Found Objects, Garden Anne Lewis and Works, Holland Garden Center, H y a t t ’s S e n i o r Victoria Park Flower Studio, Kendall Catering Manager Marcelle Design Associates, artist Keith W i l l a r d Rhea Caswell, Coral Ridge Yacht presented a light Club, Fort Lauderdale Country Club menu of butternut and the Hyatt Regency Pier Sixty-Six squash soup, Asian Resort & Spa. Fred Lippman, R.Ph., Ed. chicken salad and D., Chancellor of NSU Health petite desserts. Mary LUNCHEON CHAIRS MERRI GRACE MCLEROY (LEFT) AND LINDA HAURY Kazares donated the Professions Division was presented (RIGHT) WITH FRED LIPPMAN AND ROYAL DAMES PRESIDENT JOEY STOTSKY. wine. The theme a check for $160,000, and reported two-story windows overlooking was replete with Symphony of the the Institute has been approved the hotels gardens and pools, Americas violinists, trunk shows for a federal drug patent JFD to provided the perfect setting for an and a “Blooming Silent Auction.” work on breast, prostate, lung indoor garden party. The interior “The tables were unbelievably and colorectal cancer. A second patent for F16 was granted for a décor featured four tropical creative,” said Haury. “This is the most beautiful and tumor blood vessel blocking cancer gardens designed and installed in contribution by Livingston enjoyable luncheon we have ever drug that is expected to shrink Landscapes with towering palm produced,” said President Joey breast cancers. RGI is focused on trees and plants provided by Bonita Stotsky. The Dames raised $5,200 developing strategies and therapies Nursery, and an entrance arbor from ticket sales, trunk shows targeting tumors with minimal from Flamingo Road Nurseries. and auction donations by custom cellular damage and toxicity. Please This tropical menagerie, with jewelry metalsmith Ana Esther visit www.RoyalDames.org for more festive tables decorated by or for Soued, Essentials Boutique, J. information and to find out about members, created a spectacular Balcazar Linens & Gifts, Jewels by future events and sponsorship “Alice in Wonderland” experience Park Lane and Stella & Dot and opportunities. LP The Royal Dames of Cancer Research, Inc. held its Spring Luncheon in Windows on the Green at the Hyatt Regency Pier Sixty-Six Resort & Spa in Fort Lauderdale. The luncheon, an indoor garden party, was the vision of Co-chairs Linda Haury and Merri Grace McLeroy. “We wanted to host a garden party,” said McLeroy. “In order to reduce costs we decided to bring it inside.” Windows on the Green, with its

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SEPTEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM


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NSU Men’s And Women’s Golf Teams Crowned 2012 National Champions BY KEVIN LANE

HEAD COACH GARRETT RUNION, BEN TAYLOR, MITCH FARRER, RICARDO CELIA, BEN VERTZ, OSCAR LENGDÈN

Fore…. “What a day to be a Shark! Winning two National Championships on the same day is really special, in fact really remarkable,” beamed NSU Director of Athletics Michael Mominey. “The university and the athletic department are so proud of the student-athletes and coaching staffs that make up these teams. We commend them on a season-long commitment to be champions in their respective sports both on and off the field.” Mominery was referring to the fiveday NCAA Division-II tournament that took place recently in Louisville, Kentucky. The Sharks, their mascot since 2005, finished the first three rounds second overall, making the eight-team cut to advance to head-tohead match play. They then battled through 36-holes, defeating South Carolina-Aiken in the quarterfinals 4-to-1 before defeating Central Oklahoma in the semifinal round by

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way of the total strokes tie-breaker to advance to the national final against Chico State. It was truly a historic day for Nova’s men’s and women’s golf teams, with the women’s team securing their fourth national title, while the men’s team brought home

“Our guys set this goal at the beginning of the season and never stopped believing they could win it. All five of my guys deserve a game ball because everyone contributed in a huge way this week.” their first win. The women played at the prestigious Persimmon Ridge Golf Course. Abbey Gittings, who was suffering from a back injury throughout the tournament, came out on the final day

SEPTEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM

of competition and carded a one-over 73 to move up from second where she started the round and captured the individual title. Gittings, who became the third consecutive individual champion from NSU, had a solid finish to her Championship round, carding two birdies and two pars in the final four holes to solidify her spot at the top of the leaderboard and earn her crown as the 2012 NCAA D-II Individual National Champion. “I could not be more proud of each girl on this team and I am very proud of Abbey winning individually,” commented head coach Amanda Brown. “We made it a goal in the beginning of the year to win the national championship and it feels great to have accomplished that goal.” The No. 1 NSU men’s golf team captured their first NCAA National Championship at the par-72 Cardinal Club Golf Course in a five-day, sixround tournament, defeating Chico


State in a head-to-head final match with a clean sweep, 5-to-0 score. “This is an unbelievable feeling to be a part of the first men’s National Championship at Nova Southeastern,” said first-year head coach Garrett Runion. “Our guys set this goal at the beginning of the season and never stopped believing they could win it. All five of my guys deserve a game ball because everyone contributed in a huge way this week.” Five NSU golfers were also recognized with national postseason awards. For the women, Gittings was selected as the NGCA/PING Player of the Year, while teammate Liliana Cammisa was selected as the NGCA Freshman of the Year. The pair joined Daniela Ortiz as First-Team AllAmerica selections. For the men, Ben Taylor was selected as a First-Team All-America selection, while teammate Oscar Lengdèn received the Phil Mickelson Award presented by the Phil and Amy Mickelson Foundation as the most outstanding freshman in Division-II men’s golf. In recounting the history of the golf program at NSU, Michael Mominery explained that the men’s and women’s golf team joined the NCAA during the 2003 season and have combined to win five NCAA National Championships. “We have had several All-Americans, including Sandra Changkija, who is currently competing in the LPGA. We’ve also had All-Americans in Taylor Collins and Greg O’Mahoney. Both of them are competing as professional golfers and are trying to make it on the LPGA and PGA Tours, respectively.” Both teams play at the eighteenhole Grande Oaks Golf Club, which is across the street from NSU. It’s a prestigious course that was brought to national prominence as the setting for the movie, “Caddyshack.” The Sharks’ practice facility at Grande Oaks is truly an elite level in collegiate golf. Created amidst natural oak hammocks, Grande Oaks was built in 1959 on rolling terrain and has fairways lined with mature Spanish Oaks and Australian Pine trees.

DANIELA ORTIZ, LILIANA CAMMISA, HEAD COACH AMANDA BROWN, CLAUDIA WOLF, ABBEY GITTINGSOSCAR LENGDÈN

CLAUDIA WOLF, LILIANA CAMMISA, ABBEY GITTINGS, DANIELA ORTIZ, HEAD COACH AMANDA BROWN

The par 71 course measures 6,680 yards from the tips. In keeping with tradition, all trees are perfectly square and are aligned to the middle of the landing area, offering a variety of distances from which to play. The architect was William F. Mitchell.

The greens and tees are walkmowed to provide prime playing conditions. The greens are planted with Tift Eagle, an ultra-dwarf that is superior to others allowing faster, truer greens play. The fairways are all planted in Bermuda 419. LP

LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012

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happenings

United Way Of Broward County Announces Early Literacy Initiative BY KEVIN LANE

Nearly one third of Florida’s third graders attending public school cannot read at minimally proficient levels. And sadly, those children are four times more likely to drop out of high school. In an effort to ensure more children are reading at grade level by the end of third grade, United Way of Broward County recently announced the launch of ReadingPals, a literacy program for elementary school children. ReadingPals connects underachieving Pre-K through third grade children with volunteers to assist in improving their reading skills. This threeyear initiative is just another way United Way of Broward County is helping children in the community achieve their full potential through education. The goal of the program is to dramatically improve reading skills, which will translate to better understanding and better scores. Third grade is a very critical time in a child’s education because it is when a child should have transitioned fully from “learning to read” to “reading to learn.” “This is such a crucial age for children to develop and enhance strong literacy skills so they are prepared for middle and high school,” said Kathleen Cannon, President/CEO of United Way of Broward County. “We

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are partnering with the community, asking 300 dedicated volunteers for their time and support to help our children succeed in school.” The program was proposed to combat the underachieving students

“We so strongly believe that the future of our state rests in the hands and minds of our youngest that we have personally contributed to the launching of “ReadingPals” -- an early literacy initiative in 10 Florida regions. Our goal is to ensure that more children are reading at grade level by the end of third grade.” who are unable to move forward with their education due to poor test scores. Locally, United Way of Broward County and its Women’s Leadership Council have teamed up with the Children’s Movement of Florida, Carol and Barney Barnett, the Children’s Services Council of Broward County, and Broward County Public Schools to create the program. “We so strongly believe that the future of our state rests in the hands and minds of our youngest that we

SEPTEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM

have personally contributed to the launching of “ReadingPals” -- an early literacy initiative in 10 Florida regions. Our goal is to ensure that more children are reading at grade level by the end of third grade,” said Carol Barnett, Chairman and CEO Publix Super Markets Charities, Inc. The ReadingPals program will begin during the first week of October and Pompano Beach Elementary School and Endeavour Primary Learning Center Elementary School will serve as the pilot schools. United Way of Broward County’s Women’s Leadership Council is playing a crucial role in recruiting volunteers from within their group as well as the entire community. “The hour our volunteers will be giving each week will have an effect that will last a lifetime,” said Kathleen Cannon, President/CEO of United Way of Broward County. “And as an organization, we are honored to be part of such an important movement to help the children in our state improve their reading skills and ultimately graduate from high school.” For information about volunteering, visit www.unitedwaybroward.org/ readingpals. For more information on ReadingPals, please contact Lola Jordan at (954) 462-4850 ext. 143 or ljordan@unitedwaybroward.org. LP


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happenings

Jedi’s Story My name is Jedi and I am an Eastern Screech Owl. I am an educational ambassador at The Sawgrass Nature Center & Wildlife Hospital (SNC) and boy am I glad they exist! The SNC is a wildlife rehabilitation facility and environmental learning center located in Sportsplex Park on five acres of land donated by the City of Coral Springs. They saved my life! Having been hit by a car, I was brought there with head trauma. Since my vision was permanently damaged, I will have a forever home at SNC. I have a very important job at SNC, to educate the public about the native

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wildlife found in Florida. da. I have other friends ds helping, too. Coco, the he skunk, teaches humans ns why they should nott keep wild animals ass pets. Rambling Rose, the opossum, was hit by a car as she slowly rambled across the road loaded down with her babies. The SNC was able to release her rehabilitated bilitated babies, but Rambling g Rose can’t walk well and now teaches humans the important role opossums play in nature. The educators at SNC take me and my friends on outreach programs to schools, civic events, scout functions and assisted living facilities or these same groups can come to the SNC for a program and also a tour of the two dozen outside animal habitats! There is a small per person charge for these group programs. Individual visitors to the Center can visit at no charge, but we sure could use a small donation to help take care of all of us. The SNC is a 501 (c) (3), non – profit that has to raise all the funds needed to treat more than 1,000 native animals per year, build habitats, and maintain the Center with the help of wonderful

SEPTEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM

volunteers and a small staff. The SNC also holds Winter, Spring and Summer day camp, conducts a Wednesday Nature Explorers for pre-schoolers and has a Be Kind to Animals feature on Sundays. Wild Birthday parties can be booked on the weekends. In order to feed and care for all of us, SNC is hosting two big fundraising events. The first is a multi-family indoor garage sale to be held Aug. 25th and 26th, from 9 a.m. to 3 p.m. For the three weekends before or by appointment, you can bring your tax deductible donations to the sale site (1308 State Rd. 7 in Margate). We hope you will stop by the day of the event and find your own treasures. On November 3rd , enjoy an elegant night of music, food and dancing at our Feather and Fur Ball being held at the Woodmont Country Club in Tamarac. Tickets are $70 for SNC members and $80 for non – members. Sponsors, items for auction and ads for the souvenir journal would be greatly appreciated and we hope to see you there! More information on these events is on the web site www. sawgrassnaturecenter.org or you can call my humans at 954-752-9453. My friends and I thank you! LP


LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012

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people happenings

Fighting For Children Howard Talenfeld has made his career as a zealous advocate for Florida’s at-risk children and adults. The name partner with Fort Lauderdale law firm Colodny, Fass, Talenfeld, Karlinsky, Abate & Webb, Talenfeld protects their rights by litigating for those harmed by others, as well as pushing for institutional change in Florida’s foster care, juvenile delinquency and mental health systems. Yet, one of his proudest accomplishments remains the founding in 2002 of Florida’s Children First, the state’s leading non-profit child advocacy organization. Celebrating its 10th anniversary, FCF’s board recently elected Talenfeld to his sixth term as its president. He also helped found Florida Youth SHINE, which supports former foster kids who have “aged-out” of the state system – and who help lobby lawmakers to better fund and assist abused, neglected and foster kids. Talenfeld himself has lobbied state leaders, whether to increase funding to train Among his many cases, volunteer attorneys and guardians ad Talenfeld recently litem working with abused and neglected negotiated a $3 million children, or to pay for mandatory settlement for a young legal representation of children in Broward County boy dependency court. His hundreds of hours spent volunteering each year have who suffered severe earned Talenfeld the Pro Bono Lawyer brain injury when of the Year Award for the 17th Judicial county workers failed Circuit in Broward County, the Florida to act on warnings of Bar’s President’s Award of Merit the Bar’s parental abuse. highest honor and the Russell Carlisle Award for his relentless child advocacy work on behalf of Legal Aid of Broward County. Not surprisingly, Talenfeld is a tenacious attorney for his at-risk clients. In a 2000 case stemming from foster-care abuse, he won a class-action settlement that almost tripled the funding for child welfare services in the county. The win also helped get passed a state law requiring local school boards to transport foster children to the same school when they move to a new home. Talenfeld assisted in the writing of Florida’s Foster Children Bill of Rights, Florida’s pilot project on representation of foster children

howard talenfeld

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SEPTEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM

HOWARD TALENFELD

in Dependency Court, and Florida’s breakthrough interagency education bill for foster children. Talenfeld has sued state agencies and private care providers that have harmed – and in some instances, killed – children and adults under their care. His arguments have led to state reform and improvements of its practices and policies regarding care for the state’s most vulnerable children and disabled adults. Among his many cases, Talenfeld recently negotiated a $3 million settlement for a young Broward County boy who suffered severe brain injury when county workers failed to act on warnings of parental abuse. He successfully employed federal civil rights statutes that helped penetrate Florida’s sovereign immunity policy and enable clients to receive awards above the state’s $300,000 statutory limit. As a respected expert who’s interviewed frequently by CNN, Prime Time Live and 20/20, Talenfeld recently was featured in Florida Super Lawyer Magazine. One of his most heart wrenching damage cases continues to be followed closely in the New York Times. A Pittsburgh native, Talenfeld studied business at the University of Miami, and in 1979 graduated from its School of Law. He began his career as a litigator in commercial and personal injury law. The sibling of a mentally disabled younger sister, Bess’s influence on him helped guide Talenfeld to his chosen area of law.


LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012

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people happenings

A Remarkable Man With An Inspired Vision “As you all know, my condition and subsequent surgeries have left me a significantly checkered memory, which is why I am determined to limp my way across this country and meet with you all again in an effort to rebuild some of these memories and relationships that are so important to me,” David Menasche wrote on his Facebook Page by way of explaining his new “Vision Quest.” You see, for the past 15 years, David has been a teacher at Coral Reef Senior High… and a beloved one at that. Six years ago his life changed dramatically. “I was diagnosed with brain cancer… and after three surgeries and 30-rounds of radiation and chemotherapy, there hasn’t been any marked improvements,” he said. In fact, having lost most of his mobility on his left side and most of his vision, he had to give up teaching. David m might have heard the success maxim that “… a bend in the road isn’t th the end of the road,” or his years of positive thinking and inspir inspiring teaching kicked in… beca because he’s set a new and chal challenging goal… to see the Paci Pacific Ocean! And he’s not just going to buy a ticket and fly out to th the west coast… not David M Menasche… he plans to set o out on a road trip, staying w with former students all aacross American… sleeping on their couches. He leaves November 2nd. “I decided that since I’m going to have a lot of ti time on my h hands and I’m not going to be able to go to school to meet my students and former students, then I should set out on the road and go see them,” he said. Since “… putting a request for couches” on his Facebook page, he’s already had many offers and he’s planning his trip accordingly. “I’ve never been to California. I grew up in South Florida and the Atlantic Ocean was always there for me. But there’s this other one on the other side of

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DAVID MENASCHE

the country that’s beckoning for me, and I just can’t refuse its calling anymore. I would really like to see it. It seems like the kind of thing a person should see while they still can,” he said, referring to both his cancer and the slow loss of his vision. According to Kara Trucchio, a former student who was interviewed on NBC 6 South Florida, “... he inspired us to be the people we are today. He is the reason I became a school “I decided that since I’m counselor. He gave us that drive, that inspiration… and it was going to have a lot of contagious!” time on my hands and And if all of this wasn’t enough, I’m not going to be able David plans on documenting his to go to school to meet trip to inspire his students even my students and former though he’s no longer teaching. He’s currently committed to students, then I should hiring a professional filmmaker set out on the road and to document the journey and go see them.” raising money to finance the documentary. “I sincerely appreciate your continuing support for this project and I am hoping that we will all be in an internationally released documentary film together. We are not quite there yet, but we are not done yet either,” he recently posted on Facebook. If you’d like to follow this remarkable individual’s Vision Quest… and/or contribute to his documentary film project, go to www.facebook.com/ DavidMenaschesVisionQuest. LP


JOI N US

Wednesday, September 19, 2012 6:30 – 9:30 p.m. Harbor Beach Marriott Resort & Spa 3030 Holiday Drive, Fort Lauderdale, FL 33316 This fun and upbeat gourmet extravaganza pays tribute to culinary excellence of chefs and celebrities to showcase the latest food trends led by Celebrity Chef Paul Niedermann, winner of Hell’s Kitchen Season 9. Guests will have the opportunity to mingle with other foodies, sample delectable wines and spirits, enjoy live music and bid on an impressive array of auction items – all to support the March of Dimes mission of stronger, healthier babies.

PARTICIPATING SIGNATURE CHEFS Jo Ann Code, Joe DiMaggio Children’s Hospital Chi Chan, Truluck’s Angelo Elia, Casa D’Angelo Ristorante Marc Gruverman, Chef Co-Chair, The Capital Grille Jason Ingrass, Blue Moon Fish Company Joshua Murray, Harbor Beach Marriott Resort & Spa Chris Nealon, Chef Co-Chair, Aruba Beach Café Paul Niedermann, Celebrity Chef, BLT Steak, New York City Jason Smith, Steak 954 at the W Hotel Gary Wood, Ernie’s Italian Chophouse SPECIALTY TREATS Beth Sadowsk, Iheart Olive Oil Russ Sibner, Kilwin's Chocolates Susie Stallings, Susie Scrumptious Sweets (as of August 6, 2012)

PLATINUM SPONSOR

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Gerry Litrento Bank United 2012 Event Chairman

Paul Niedermann Hell’s Kitchen Season 9 Winner 2012 Celebrity Chef

Chris Nealon Aruba Beach Café 2012 Chef Co-Chair

Marc Gruverman The Capital Grille 2012 Chef Co-Chair

For tickets (limited seating), tables or to make a 100% tax-deductible donation, visit: www.marchofdimes.com/florida/events/events_9383.html or contact Denise Jordan at 754-300-2614 or djordan@marchofdimes.com.

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LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 43 © 2012 March of Dimes2012 Foundation


people happenings

A Champion Golfer On The Move Taylor Collins was born in Miami and grew up in Doral, the golfing community that hosts the PGA Tour in South Florida. So it seemed natural that she would become a golfer. Actually, from a very early age, Taylor was equally active in softball, soccer and basketball. A common thread woven though all of these sports has been her passionate, competitive nature, leading her to be an all-star on her teams. “Our family has been a golf centered family despite all the different sports we have played,” said her big brother Ryan. Taylor looked up to her dad, Keyron Collins; and since he was always playing golf she followed in his footsteps. “At the age of five, my sister qualified for her first competition called the Ryder Pitch, Putt and Drive competition. She continued her success as a youngster in elementary school through college. Throughout her school years, she enjoyed many things outside of golf… but golf was w always #1,” Ryan added. Although her mother, Mimi Al Coll Collins doesn’t play golf, she’s alw always been super supportive. “Mo “Mom has been my #1 fan! Over the years, she’s driven me to co countless practices, attended m most of my tournaments as w well as getting all the behindtthe-scenes things ready, down to the smallest details like clothes and food,” Taylor beamed. Bob Toski, who was Keyron’s gol golfing mentor, took Taylor under his wing when she was in grade school and together, he and her father taught her the mechanics of the golf swing as well as the mental part of the game. “We called him our golf-father, Taylor mused. A strong bond developed and he is “… considered family.” Bob Toski resides in Boca Raton and remains active in his golf instruction. After attending elementary and middle school at St. David’s Catholic School and St. Thomas Aquinas high school, Taylor attended Nova Southeastern University; all the while, pursuing golf. She competed for four years on the NSU women’s golf

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TAYLOR COLLINS

team where she became one of the most recognized athletes in school history. She guided the Sharks to three national championships and won the NCAA Individual National Championship in 2011, shooting 10 under par for the tournament over four days and setting the record for the lowest score of a champion ever in NCAA history. After graduating with a degree “She spends about in Sports Management in 2011, six-hours a day Taylor turned Pro. practicing or playing “Golf is a HUGE part of her when she has an off life,” Ryan pointed out. “She spends about six-hours a day week and close to practicing or playing when she 10 hours when she is has an off week and close to traveling/preparing on 10 hours when she is traveling/ a tournament week.” preparing on a tournament week.” When the 23-year old Davie resident isn’t playing golf, she is a pretty normal girl who loves cross word puzzles, music, going out with friends, working out, eating healthy, and being with her boyfriend. She also enjoys playing with the family dog, aptly named Bogey! What’s next? “I am getting ready for next spring’s competitions with strength training and conditioning,” she said. To keep up with Taylor Collins, visit taylorcollinsgolf.com. LP


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SPECIAL THANKS


WEATHER EXPOSED Satellite, Doppler Radar, the Barometer, Humidity, Precipitation... Forecasting the tropical south Florida weather is complicated. Meteorologists carefully review the variety of tools available to forecast the weather before each report however, the current conditions and the atmosphere can change quickly. There will always be some degree of error. Our highly educated local meteorologists help clarify why the power of Mother Nature makes weather exciting!

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“It’s important day in and day out (bad weather or good) that I explain to the viewers the “why” behind what is happening.”

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david bernard BY RANDI AILEEN PRESS

Analyzing Makes Forecasting A Challenge! --CBS4 News’ Chief Meteorologist What peaked your interest in choosing to become a meteorologist? There were two defining moments. The first was during a summer at Camp Longhorn in the Texas Hill Country. It was blistering hot and we had a late day, fast moving squall line move across the lake. The winds must have been close to 80 miles per hour. Some of the cabins actually floated on the lake and were torn from the piers. The second was my freshman year in high school. Hurricane Alicia, Category three, hit my hometown of Houston on the second day of school. It was the worst storm there since Carla in 1961. What would have been your other career path if meteorology didn’t work out? I think I might have been a therapist. I guess that’s my part-time job. I do like to listen to my friends! What I would like to be is a professional singer. No chance of that EVER happening! Describe what the day in the life of a meteorologist looks like. That’s the exciting part of my job. Every day is different and every weather situation that comes along is never quite the same. Sure there are days that seem the same but you can always find some detail to look at and analyze that makes forecasting a challenge. How has technology enhanced your ability to perform your job better over the last five to 10 years? ears? When I started my broadcasting sting career in 1992, the Internet et was embryonic. Television weather graphics were slowly becoming more sophisticated. I remember in 1993 my station received the first graphics system based on Windows! That was a watershed. As the e Internet came onto the scene ene throughout the 1990’s, it expanded panded exponentially the amount of data available to forecasters and it increased the speed at which that data was delivered. These two factors changed our business, like many others, forever and for the better.

How do you keep ep your audience engaged now that there are so many online and weather applications at people’s ople’s fingertips? Everyone knows you ou can just open yourr phone or tablet and get a quick look at the forecast or glance at the radar. I’ll be honest, on most days when the weather is uneventful, that’s what people do.. However, I recognize ze that when things turn urn for the worse, we still want human contact whether ether on the web or the tube so to speak. Therefore, it’s important ant day in and day out (bad weather or good) that I explain to the viewers the “why” behind what is happening. I am able to share what the best actions for them to take if it’s a life or property threatening situation. This is the type of detailed information people are looking for when they need it most. In the past, the summers would have sunny days until mid-afternoon when there was a brief rain shower. Now it seems that there’s more rain in the a.m. and also late afternoon. Has there been a shift in the weather patterns? weathe It’s funny. I hear this in one form or another a often in South Florida! There are always changes in T tthe weather patterns. Some summers are more wet than others. We can have a lot of extremes with rainfall here and go from very dry to very wet in a short amount of time. w Our rainfall pattern during rainy Ou season is pretty random. In the seas broad se sense, our rainiest time is late May and June. July is sometimes a bit drier and then as the hurricane season gears up, the rain picks up August through October until the dry season begins again.

What was the strangest weather occ occurrence you can reme remember? This happened years year ago when I was wa in Amarillo, Texas. Te A lot of o strange we at h e r happens in the Plains! The first time I saw it rain mud was there. m Huge amounts H of dust get draw drawn into strong thunderstorm updrafts thunde and it mixes m with the raindrops ccreating mud drops! Talk about a dirty d windshield! What charities do you use your celebrity status to support in South Florida? I have been really fortunate to be involved with the Mental Health Association of Southeast Florida (formerly MHA of Broward County). The people are phenomenal and they offer innumerable services to people in need in our community. Two of my favorite programs they offer are the 9Muses Art Center that provides an artistic outlet for those recovering from a mental illness. Listening to Children is a mentoring program in our schools. Children meet with screened, trained, professionally supported Listener volunteers for thirty minutes weekly to enhance self-esteem and improve communication. What would people be surprised to know about you? My most recent trips took me to Colombia and California where I drove the entire Pacific Coast Highway for the first time. I also enjoy swimming laps as well as yoga. I love champagne, prefer white wine over red, and like dark beers the best. I like country western music a lot. What’s a perfect weather day look like for you? A sunny, low humidity 80 degree day in March at the pool!

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PHOTO BY DOWNTOWN PHOTO/FORT LAUDERDALE

“It absolutely stinks when the forecast is a bust. No one feels worse than the meteorologist with his or her face on that forecast. I always say: “we’re only as good as our tools.” It’s not a perfect science and we do the best we can with the information that we have.”

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shiri spear BY RANDI AILEEN PRESS

“Mother Nature is a Force That Will Never Be Conquered!” -Meteorologist, NBC6 What peaked your interest in choosing to become a meteorologist? Funny thing, I actually remember thinking a lesson about clouds in middle school was the most boring thing I’d ever sat through! Everything changed in high school when I read “Silent Spring” by Rachel Carson. I knew I was destined to explore Environmental Sciences. She was such a strong and passionate woman. What would have been your other career path if meteorology didn’t work out? My undergraduate degree is in Secondary Mathematics Education. I love children and enjoyed the classroom. The other career I daydreamed about was becoming a volcanologist. I took some geology classes, but it simply didn’t seem practical. Describe what the day in the life of a meteorologist looks like. There are two shifts: early morning and late night. For example, the morning meteorologist is awake by 2 a.m. and at work between 3 a.m. and 4 a.m. We forecast using a mix of the latest computer models, radar and satellite data, and surface maps. We build the graphics you see on air. We write a forecast for the station website, twitter and facebook. Hair and makeup must also be complete before going on air at 5 a.m. After the morning newscast, we do several short weathers throughout the Today Show. Finally, we present the weather during our 11 a.m. newscast. How does technology enhance your ability to perform your job? There will always be some degree of error because there will always be missing data in the model runs. Why? Because it is impossible to input or even compile information from every inch of the earth’s surface at every layer. So we have to compare the model runs with what we know about current conditions and the way the atmosphere flows. Radar is often time our most valuable tool. It

gives us access to location and rate of rainfall. It also gives us insight into movement of rain (velocity) that can identify rotation and potential tornado development. ment. At NBC 6 South Florida we have ve our own Doppler radar that gives ves us this information minutes es earlier. Does your audience ever give you a hard time when the weather report is inaccurate? Of course! It absolutely stinks when the forecast is a bust. No one feels worse than han the meteorologist with his or her face on that forecast. I always ways say, “we are only as good as our ur tools.” It’s not a perfect science and we do the best we can with the information that we have. When I was working in Massachusetts we forecasted eight inches of snow with one storm. I woke up that morning (I had slept at the station) to find a mere ½ inch of snow. That’s it! An extremely dry air mass caused all our snow to evaporate. Radar even showed snow all night, but it never made it to the surface. All the meteorologists in town were mortified that our forecasts were such a failure. I knew some guys that were depending on the cash from plowing to buy Christmas presents. I felt awful. I didn’t show my face in public for a week! What was the strangest weather occurrence you can remember? Large hail is always an event here in south Florida. About a month ago we had golf ball size hail in Coral Gables.That’s out of the norm. Can you share some really interesting weather facts that people may not know? Overnight lows don’t usually happen at midnight. I’ve met many people who believe it’s coldest in the middle of the night. The longer it’s

dark, the colder it gets. Overnight lows happen close to sunrise. Can you share some of the ways you use your celebrity ce sstatus to sshare your passions. School visits are always a blast! I love when teachers w request a visit re from our team. fro I’ve made an I’v effort to be involved with the Make-A-Wish foundation. E Everything they do is inspirational and literally life changing. I will help them out however I can in the future, whether it’s scooping ice cream to raise money or tape interviews. What would people be surprised to know about you? I’m married to my high school sweetheart. We first met in first grade, but we didn’t become friendly until late middle school. Classic cliché of book worm (me) and athlete falling in love. What’s a perfect weather day look like for you? A 50 degree morning, warming to the upper 70s or lower 80s is perfect with some sunshine, and I can take the kids to the beach. What’s your personal/professional mantra if you are willing to share it? PROFESSIONAL: Good things happen to good people. I’m always mindful of how my actions impact others. PERSONAL: Family first. When I’m 80 years old the most powerful memory of me will be the one I leave with my children and family.

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“I believe I am blessed to have a good life and I feel it is my duty to help those less fortunate to the best of my ability. This is my day in day out mantra.”

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jeff berardelli BY RANDI AILEEN PRESS

Fascinated with the Science of Weather!- Weekend Meteorologist, CBS4 What peaked your interest in choosing to become a meteorologist? I have wanted to be a meteorologist since the age of three! Always was fascinated with the science of weather and wanted to “teach” to spread my passion. It occurred to me in my very early years (maybe age six) that the best way to teach weather would be to become a TV meteorologist. What would have been your other career path if meteorology didn’t work out? Unemployed. Describe what the day in the life of a meteorologist looks like. Well that depends on what the weather is. If it’s sunny then our day is pretty standard. We arrive at work, review weather maps, draw weather graphics and present the forecast on the air. How has technology enhanced your ability to perform your job better over the last five to 10 years? Computer models have definitely become better. The forecasts are more accurate. We have instant access to just about everything the moment it occurs. Social media allows us to not only be more accurate but faster. Our computers at CBS4 are the latest technology available so we can make graphics much faster, thus spending more time on making our forecasts. How do you keep your audience engaged now that there are so many online and weather applications at people’s fingertips? I was not a lover of technology but it meant getting immersed in it to an unimaginable degree so o that I could continue to engage age our viewers. I decided in 2007 007 to develop a new kind of internet technology called interactive radar. I named the software and company ZoomRadar. You will hear CBS4 promote this often on air. We use that technology

on our website here e in Miami and it is currently being used by over 100 media sites nationwide. e. It allows users to zoom in and out of the map and view where here thunderstorms and nd tornado warnings are. e. This was the first of its kind. Now every media site in the country has this type of technology. The link is: www. C b s m i a m i . co m / zoom-radar or www. zoomradar.com. Does your audience ce ever give you a hard rd time when the weather ather report is inaccurate? e? Weather is a variable obviously but people don’t always understand that. People will often ask you the same question several times until they get the response they are looking for. What was the strangest weather occurrence you can remember? I witnessed a huge waterspout in Tampa Bay. It was as picturesque and as large as you could imagine. Can you share some really interesting weather facts inter tha that people may not know? There are more iinteresting weather facts than you can imagine at: http://zoomradar.com/ homepage/?page_id=401 C Can you share some of the ways you use your celebrity status to share celeb your pa passions. I am very active in two major causes at the moment. I’m on the board of The Children’s Cancer Caring Center (CCCC). We provide free cancer treatment for children of families here

in south Forida who have limited resources or no insurance. I organize events to raise money and awareness. After I awar had volunteered for a year fo there t I met my girl friend m through the charity. She had cancer from 3-8 yrs old. The CCCC o saved her life. sa She is 27 years Sh old and healthy living iin Margate. So thanks to volunteering with the CCCC CC I met the woman of my dreams. dre The Tunnel to Towers Run is also close to my heart. September 8th will be the second annual run here in downtown Fort Lauderdale. I became involved here because I was involved with starting the original Tunnel to Towers Run in New York City after 9/11. Most of the money these days goes to support our wounded veterans. We are working with Gary Sinise to build special custom homes for amputees all across the country. Next year we will build a home for a local hero right here in Florida. His name is Corporal Michael Nicholoson, a triple amputee. What would people be surprised to know about you? I used to be a commercial fisherman. What’s a perfect weather day look like for you? Two feet of snow falling on the slopes or flat calm seas in the Gulfstream would be my perfect weather day. What’s your personal/professional mantra if you are willing to share it? I believe I am blessed to have a good life and I feel it is my duty to help those less fortunate to the best of my ability. This is my day in day out mantra.

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I think people would be surprised that I wear sneakers while at work. I’ll wear a nice dress or a suit with a skirt and I’ll rock my running shoes. It looks very strange in person, but the viewers at home don’t see my feet so I am able to get away with it. 54

SEPTEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM


lissette gonzalez BY RANDI AILEEN PRESS

“In Awe of the Power of Mother Nature!”-Meteorologist, CBS4 Morning and Noon News What peaked your interest in choosing to become a meteorologist? Since I’ve always been very studious and a bit of a geek, I was very focused and really enjoyed learning about how the atmosphere works. Growing up in South Florida, I’ve always been in awe of the power of Mother Nature. I will never forget when Hurricane Andrew devastated South Florida. I was with my family in Southwest Miami-Dade; the power went out, we were holding up a mattress in the hallway and a flashlight, listening to Meteorologist Bryan Norcross in the dark as the storm moved across our neighborhood. The winds were howling like a freight train, the house was shaking and it was one of the most terrifying experiences of my life. Bryan helped to guide us through the storm. He is certainly a role model. When I think of Andrew and all the tropical storms and hurricanes that I’ve experienced and survived, I feel a huge sense of responsibility now as a meteorologist in my hometown. There’s a personal connection here, not only to my family and friends, but to the entire community that I grew up in. We are all dedicated to preparing, informing and protecting south Florida. What would have e been your other career path if meteorology didn’t dn’t work out? If meteorologyy didn’t work out, I may have continued to pursue a career as a television host of a motivational show like “Oprah”…I am a huge fan of Oprah and I would love to inspire and d move viewers like Oprah prah has throughout her career. I also think it would be fun to host a show like Entertainment Tonight or Live with Kelly. And then I’ve always said it would be nice to record an album of Jazz standards and timeless classics like the singer Michael Buble, but my album would be the female version in English and Spanish.

e day in the life Describe what the of a meteorologistt looks like. It’s not as glamorous rous as it looks. Working the early morning shift involves ves a lot of sacrifice and nd discipline. I wake e up around 3 a.m. because I need to be at the station by 4 a.m. in order to prepare my forecast and produce my own weather graphics. I don’t have a weather producer, so it is myy responsibility to do the research and analyze all the weather data when I get into the station to compile my forecast. I figure out what the “weather weather story” of the day is and then I create a show with weather graphics that will help me tell my story. What was the strangest weather occurrence you can remember? Back in January of 2010 it felt very strange for me m to be talking about reports of snow in South Florida during my weathercast. Everyone was so excited Eve about the reports of the ab “white stuff” in Miami. “w On January 9, 2010 O the National Weather Service announced several reports of snow flurries in Western W portions of Miami-Dade and Broward counties. I will Bro admit it was very cool to admi talk about ab the snow during my weath weathercast because it is so rare that it has only happened once before back on January 19, 1977 when Miami received its first recorded snowfall. It only consisted of extremely light flurries, but this Blizzard of 1977 is one of only two times that it’s ever snowed in our Magic city.

What would people be surprised to know about you? I think people would be su surprised that I wear sneakers we while w at work. I’I’ll wear a nice dress or a suit d with a skirt and I’ll rock my running shoes. It looks vvery strange in person, but the p viewers at home vie don’t see my feet don’ so I am able to get away with wi it. I am on my feet for many hours standing in front of the green screen and it certainly makes it easier for me to run from the Weather Wall to the Storm Center when it gets busy during the hurricane season and the rainy season.

What’s a perfect weather day look like for you? A perfect weather day would include plenty of sunshine, low humidity, a nice beach breeze, highs in the mid to upper 70s. But the weather geek in me also loves when it rains. It is always amazing to see the skies open up and all the ingredients come together in the atmosphere to produce that “liquid sunshine.” What’s your personal/professional mantra if you are willing to share it? While I was studying at the University of Miami, one of my professors shared this quote with me: “Luck is what happens when preparation meets opportunity,” –Seneca. I always strive for excellence in whatever I do. It has been a wonderful journey so far, but I have many more goals and I know the best is yet to come. I want to continue to learn, grow and evolve as a meteorologist and a broadcast journalist.

LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012

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biz style happenings

Modern Line Furniture Expands To The Sunshine State

Modern Line Furniture, a leading designer and manufacturer of modern, modular indoor and outdoor furniture has expanded to the Sunshine State. A brand new 4,000 square foot showroom opened at 1320 Stirling Road, Unit 9A, Dania Beach, Florida. Modern Line Furniture’s Grand Opening Ribbon Cutting Ceremony was attended by Dania Beach’s mayor, Patricia Flury, Modern Line Furniture’s CEO, Vlad Spivak, and the Dania Beach Design District President, Craig Urbine to name a few. With the growing demand of modular, contemporary furniture in Florida, it was clear that Modern Line Furniture’s next showroom would be located in Florida. This showroom displays a variety of furniture offerings for commercial establishments such as restaurants, bars, nightclubs and hotels. Products on display include outdoor furniture collections, modular bars, modular seating collections, various functional coffee tables and so much more! In addition to the commercial division

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of the showroom, the residential area displays an array of bedroom furniture, sofas, dinette sets and more. The award winning furniture design firm offers a wide range of in-stock and custom product order programs tailored to meet their clients’ needs. Welcoming designers, architects, consumers, and all others interested in furniture innovation, Modern Line Furniture will be thrilled to greet you at their new showroom. Being a leading designer and manufacturer of modular, modern, contemporary furniture our highly trained design team can help with any and all of your design needs. “Florida is the ideal location for our newest showroom,” said Vlad Spivak, CEO of Modern Line Furniture. “I am certain that our unique, contemporary designs will cater perfectly to this region. We have several hotel, nightclub and bar clients already in the area. We are now able to work even closer with our current customers while presenting our contemporary, functional product offerings to new customers.” Modern Line Furniture,

SEPTEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM

headquartered in New Jersey, has additional showrooms located in Las Vegas and Puerto Rico. To schedule a time to visit Modern Line Furniture’s new showroom in Dania Beach, Florida, please contact Sales Specialist, Nadia Kernytska at (954) 594-3922 or email her at Nadia@ ModernLineFurniture.com. Please visit www.ModernLineFurniture. com or call the main headquarters at (800) 637-5596 to explore our entire collection. LP


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lifestyle advice

SOCIAL MEDIA AND TRADITIONAL MEDIA: LEVERAGING THE BEST OF BOTH JULIE TALENFELD

Boardroom Communications

1776 N Pine Island Road Suite 320 Plantation, FL 33322 954.370.8999 www.BoardroomPR.com Growing your company through social media involves more than sticking Facebook and Twitter logos onto a print ad. It also means more than uploading your latest press release or advertisement to your Facebook page. The s e c re t to success is to use what hat traditional and social al media do best so that at they reinforce each h other. That way, you get the maximum return on your investment from both. Many companiess understand how traditional itional media work: You get interviewed on TV or quoted in the newspaper. You place advertisements in a magazine like this. But how do you become famous on the Internet? Go viral on YouTube? Get a half-million friends on Facebook? The odds of those things happening are slim. You’re more likely to find

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success by building on what makes your company the best. Let’s say you own a spa that offers a facial treatment that’s just unbelievable. You can make people aware of it in a news article or ad. But traditional media cannot show just how wonderful the facial feels. An online video can give potential clients a much better idea of the treatment and show the inside of your spa. The videos can go “behind the scenes” show how your employees apply the facial and provide testimonials from highly satisfied customers. You can place the videos on all sorts of social media. Did you know there is a YouTube vid video on facials that has more than 1.1 million v views? Think a about what co could happen if your videos we were marketed t h rro u g h your Face Facebook account, press releases and ads? When traditional and social media are in sync, good things happen. Old Spice introduced its body wash for men with clever TV ads featuring the muscular Isaiah Mustafa. The company also conducted a social media campaign. In the three months after the campaign reached maximum exposure, sales were up 55 percent from

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the previous year. Sales peaked at 107 percent in the last month of the social media campaign. Did Mustafa’s soft voice, his YouTube video with 42 million views, and Old Spice’s 2 million likes on Facebook sell all that soap? Yes, but so did the coupons that Old Spice offered to get people to try the body wash. Traditional media – couponing – capitalized on the buzz created on social media to generate revenue. HERE ARE SOME WAYS YOU CAN BUILD YOUR BUSINESS: UÊ Use traditional media such as TV, print and radio to build awareness and brand. And use social media to engage potential and existing customers to build loyalty. UÊ Build a “call to action” into every message. The action could be as easy as “like” your Facebook page or as direct as buying your product or service. UÊ Connect traditional and social media. Online messages should have the same look and feel as your print and TV messages. UÊ Be proactive. Encourage people to try your business and tell their friends about it, whether it’s with a Facebook comment or your brochure.


lifestyle advice

AM I TOO OLD TO HAVE A BABY? In the past few decades childbearing timing has changed, with late pursue of pregnancy becoming an increasing phenomenon. Whether the reason is the availability of better contraceptive options, wider opportunities for further education and career advancement for women, a late marriage or remarriage, or difficulty achieving pregnancy, more women are crossing the age of 35 or even 40 before thinking of getting pregnant. In fact 14 percent of all births in the United States were to women at 35 years or older. I would like to divide this common question in two areas of interest. FIRST: WILL BE I ABLE TO GET PREGNANT? As women enter their 30’s, fertility starts to decline, fewer eggs will be available and those eggs remaining may not be as healthy as previously. By age 37 this decline usually accelerates. This in turn may bring a prolongation in the average time for achieving conception or the need for assisted reproductive techniques. Currently we recommend that all couples should be evalueted for infertility if after six months of pursuing pregnancy they are not successful. If problems appear, prompt treatment should be directed to enhance pregnancy chances. SECOND: WILL IT BE SAFE FOR ME AND MY BABY? Complications during pregnancy are more common after age 35 for several reasons

that I will mention below. UÊ Medical and surgical illnesses, such as cancer; hypertension, diabetes, renal, autoimmune disease and obesity increase with advancing age. UÊ Older women experience an increased rate of spontaneous a bo rtio n a nd ecto pic pregnancies (pregnancy located outside the uterus). UÊ There is a steady increase in the risk of birth defects as a woman ages. UÊ Older women are more likely to deliver a low birth weight baby, have a stillbirth, abnormal location of the placenta and increased likelihood of having premature labor and a cesarean section. However, the reality is that most healthy women from age 35 into their 40s have healthy pregnancies, and most women over 35 are in good health. Good prenatal care and healthy habits can help you reduce certain risks. Prenatal screening can accurately test for birth defects. The feared ery amniocentesis, although a very precise and safe option, has ew now some alternatives with new ve. technology that is ls less invasive. nd A combination of blood work and ow ultrasound on the mother is now ity able to predict the possibility re of some birth defects. More w recently, a revolutionary new test was developed to detectt free DNA of the fetus in the maternal blood to test for this same purpose. You can’t change your age but can take care of your overall health; to help reduce risks during pregnancy:

BENNY ESQUENAZI, M.D.

Board Certified Obstetrician and Gynecologist Advanced Female Care 601 North Flamingo Road Suite #203 Pembroke Pines, FL 33028 Phone (954) 607-3811 info@afemcare.com www.bennyesquenazimd.com UÊ Eat healthy foods; gain a healthy amount of weight. UÊ Exercise with your health care provider’s guidance. UÊ Don’t drink alcohol, smoke or take illegal drugs. UÊ Don’t take any medications or herbal supplements without first checking with your health care provider. UÊ Get all medical conditions under control before you get pregnant, since it could make a real difference to your baby. If problems do arise, usually they can be successfully treated. For those of you planning for a new baby, we will be glad to see you in our office for more information.

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lifestyle advice

THE ULTIMATE CELLULITE REVISION! “CELLULAZE LASER� THE ONLY LONG TERM CELLULITE TREATMENT CLINICALLY PROVING OVER 3 YEARS WITH NO REOCCURANCE!

DR. SHINO BAY AGUILERA Dual Board Certified Dermatologic Surgeon Winner of the Prestigious, National Award: “Best Non Surgical Facial Enhancement� Shino Bay Cosmetic Dermatology Plastic Surgery & Laser Institute LLC. 350 E. Las Olas Boulevard, Suite 110 )RUW /DXGHUGDOH )/ ‡ www.ShinoBayDerm.com

We can FINALLY achieve dramatic results in ONE treatment with CELLULAZETM, a REVOLUTIONARY Brand New, High Tech, Laser Treatment! Shino Bay Cosmetic Dermatology, Plastic Surgery and Laser Institute is the FIRST in FLORIDA to offer the brand new FDA Cleared CELLULAZE TM, the world’s first, Cellulite Laser Treatment for the Revision and Erasure of Cellulite and its dimpling! Cellulaze™ is the only minimally invasive procedure for the treatment of cellulite, with clinically proven LONG LASTING RESULTS! Utilizing a proprietary side-firing laser, Cellulaze™ internally melts the fat that causes bulging and releases the bands that attach to the skin and cause dimpling. With patients now over 3 YEARS post-op showing no reoccurrence of cellulite, Cellulaze™ is now the standard of care for cellulite treatment. We have officially signed on a spectacular, Board CertiďŹ ed, Plastic Reconstructive Surgeon and are currently expanding and more than doubling our ofďŹ ce size on ground oor Las Olas Boulevard. We are scheduling free cosmetic consults and booking CellulazeTM Laser Treatments at the current

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institute, so call now to schedule as sub dermal source of cellulite to we are booking up fast! increase skin thickness and elasticity, The new SHINO BAY “Surgical while helping regenerate collagen Centerâ€? is offering a full line of Plastic and connective tissue. It is used to: and Reconstructive surgical services. UĂŠ Target pockets of fat The “Shino Bay Plastic Surgery & UĂŠ Release skin depressions Laser Instituteâ€? is being built out UĂŠ Improve skin elasticity and slated for a Grand Opening UĂŠ Increase skin thickness this Fall. We will be offering a FULL UĂŠ Create smooth skin where LINE of all the latest most high tech bumps and dimples were surgical procedures, including Laser before. Assisted Facelifts, Laser Assisted CALL TODAY for our all in one, Browlifts, Breast Augmentation, and convenient, spectacular, Ground Laser Assisted Tummy Tucks with new Floor, Las Olas Boulevard Location high tech Laser Scar Prevention that NOW, as we are booking up fast! can be included on all surgeries and To learn more go to www. moreâ€?. shinobayderm.com and look up Unlike other laser Lipo devices, this CellulazeTM, or Call now to set up $250,000 top of the line revolutionary your Complimentary Consultation at system can only be used by well- (954) 765-3005. trained Dermatologic and Plastic Surgeons at this time. Proprietary laser technology enables the Plastic Surgeon to focus the laser beam in multiple directions, including across and upwards at the skin, literally melting the bands that pull down the skin causing dimpling and simultaneously melting the fat. Firing upwards at the skin, it tightens and is clinically proven to increase skin thickness by as much as 25%, and increasing collagenase by 29% which also can greatly improve and erase dimpling for the dramatically best results we have ever seen! This is the NEW ERA of AFTER 1 Plastic Surgery where art and TREATMENT BEFORE technology meet! EXPERIENCE THE FUTURE OF AGELESS TRANSFORMATIONS TODAY, ONLY AT SHINO BAY! Just one minimally invasive treatment of CellulazeTM targets the

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We were ďŹ rst in Florida (Las Olas OfďŹ ce) offering the revolutionary, minimally invasive Cellulaze™ laser. The only treatment for cellulite showing over 3 years post-op, no reoccurrence!


EShW FZW 6SfW Friday, September 7 th A n n ua l Go Red For Women Celebration Luncheon & Love Your Heart Workshops shopps shops

F r i da y , S e p te mbe r A.M y P.M. Marriott Harbor Beach Resort & Spa Hear the survivor stories, remember the expert advice and make it your mission to help “extinguish� the No. 1 killer of women. Special appearance from Firefighters of the

South Florida Firefighters Calendar

For sponsorship opportunities or to make reservations, please call or visit Ç Ç Ç Í˜ĹšÄžÄ‚ĆŒĆšÍ˜Ĺ˝ĆŒĹ?ÍŹÄ?ĆŒĹ˝Ç Ä‚ĆŒÄšĹ?Ĺ˝ĆŒÄžÄš

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scene on site

The e Staff ttafff of Dr.. Cha Cha arli rl e M Mess ess ess ssa

Den De enise & Jim im m Mo Morrre rrre ell ll

ChildNet Event at Dr. Messa’s Residence Dr. Charles & Rosalee Messa hosted a “Mission Back Pack” fundraiser at their Weston home on July 31, 2012 and raised over $10,000 to help ChildNet purchase backpacks for underprivileged children. Tor orry & Ro Rober bertt Har Harr rrring ngton ng ton on

Ros R salie & Dr. Charrlie e Me essa ssa

Brian Bri an n Mik ko os sz & Meliss ss sa Caic C icedo edo

Gene Harvey, Molly Re ey yno yn no n old ds & Greg Reyn ey eyn yn y nold ollld o ds

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Mar ark ar k Spri Spriingl glle, e, Mar Ma a ia ar a Mon M te Mo tes es, Lilii Ga ab bor bo o & Pau Pau ul Craw Cra raw a ford

Pedro r Suarez, Evel v yn Robles, Diana Robles & Christian Widwald


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scene on site

Billl B ll Lewi Lewi ewis s & Mi M ke e Sat Sa atz atz at

Melis Me iss s a Stei tte ein ei inberg, To odd Baker & Wh hittn ne ney ey e y Ma Mack Macka ckay cka

Bob b Brrant ntmey tmey m er, me err,, Mi Mik ke e Sa Sa Sat atz, Jas J on Tay Ta aylor lor orr, Sara or, arah New New Mur Murrp Mu phy hy h &A All Lam Lam amberti

Jiiill Hor J o w oro wit itz & Be it Betth h Ta Ta Tac ac che h

American Cancer Society As part of their annual Jail and Bail fundraiser, The American Cancer Society of Broward County hosted their “Up the River” Cruise on August 9th, 2012. We dy & Aja Wen We a Nix Niix N xon o

Nancy DeC De ell el e, & Bill illl Julian

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Jason Ta Tay aylor ay llo orr & D o Dav avid av dS Sin ing ge ger er er

Dav avid av d Sin Si g ge ger e , Rhod er da Sok okoloff, Carolyn Burns & S Stteve v Ei Einho nho ho orrn n

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scene on site

Chris & Stacey Chambers

Meg gan an Ph Phi h lliips, Chad d & Bri rit i ney ey He Henne nne e wi with t Sta th Stacy c Don cy onne nne er

The Chamber “Former Miami Dolphins All-Pro Chris Chambers welcomed VIPs into The Chamber, his new sports performance facility in Davie, where they work with athletes of all ages and abilities.” Mark Geddis Mar Ma is & Rob Kon is Konrad Ko ra

Ryan n Doan oa a , Chris Chamberrs & Stu Opperm man

Aim A im mee ee Adl d er dl err, Ch er, Chri ris is Chambers & Je Jes J e sica Imbe be es sii

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Marrk & Misty sty s ty B ty Ba ani nie iie ewic ewic wicz z

Dan Da aniel an i le Br ie B ck Bru k

Devent en rii Jor Jordan dan,, Mike Mi e Ki King ng g & Rash Rash a em Sha as Sharpe rpe


50 Cocoanut Row, Suite 120 and 301 Palm Beach, FL 33480

Tel: 561.832.1950 LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012

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