SEPTEMBER 2012
HEALTHY LUNCHES
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A STAR IS BORN
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THE BUZZ
THE
ALPS TARPON BAY NEW DIRECTION: ESTERO CHAMBER OF COMMERCE
WEATHER EXPOSED LLIFESTYLEMAGAZINEGROUP.COM LIF IFES IF FE EST ES STYLEMA ST EMAGAZ EM GA AZIN AZ IINE NEGR NE GRO G RO R OUP UP. U P..C P CO COM OM O M | SEP S SEPTEM SEPTEMBER E TEM TE EMBER ER 20 2 2012 12
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SEPTEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM
LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012
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SEPTEMBER 2012
from the publisher
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HAPPY ANNIVERSARY, ESTERO LIFESTYLE! That’s right! Lifestyle Publications launched Estero Lifestyle Magazine in September, 2010 with our inaugural cover story on six-time U.S. Figure Skating Champion Todd Eldredge. How many of you remember? I can hardly believe that it has been two years! We have uncovered so many interesting people in and around our community. We have delighted in bringing you the area’s finest dining as well as community and philanthropic activities that make the Estero ‘lifestyle’ so meaningful! We have been the voice promoting all that is good in Estero. We have brought to life the excitement on ice of the Florida Everblades, the non-stop successes of Florida Gulf Coast University athletics, the dozens of programs and activities at our area shopping meccas, Germain Arena, our own Estero Community Park and the many, many people who are making a difference in our community. We have strived to offer you the ‘best of the best.’ We hope that you have enjoyed the ride and will continue to do so. We certainly have. This month is no different. Our cover story showcases those in our area who bring us the important facts and details of our weather. Get to know these ‘on-air’ personalities just a little better. As the Lee County School superintendent begins his second year, we share some of his goals and challenges with the state’s ninth largest district. This past year, with the passing of Estero Chamber Founder, Meg Judge, the chamber finds itself refocusing on the next phase of growth. Learn of what is planned and to be expected, as well as those who are now responsible.
Did you know that there is a Concert Series at the Koreshan State Historic site? Years in the making, it began last season. Learn about its history and the planned growth this season. “A Star is Born”…Meet Sabrina Golba, a budding, local, 16 year old actress, who just won a role on a TV sitcom. How exciting to watch her career develop!! And this month’s dining feature is one of Estero’s best kept secrets, the award-winning Tarpon Bay seafood restaurant at the Hyatt Coconut Point Resort. It was a truly elegant dining experience we will long remember. Well, as we wind down with the last ‘official’ holiday of the summer and head into the busy fall and winter seasons, I would like to thank all of our wonderful advertising partners over these past two years. You have enabled us to have a huge impact on our community. And to our faithful
SEPTEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM
readers, I want to thank you for the warm embrace. I appreciate your kind words and compliments as well as your encouragement and input. Estero Lifestyle is for all of you! PS…I would be very interested in knowing what your favorite stories were over the last two years. As always, you can reach me at gisrael@ lifestylemagazinegroup.com. Until next month, remember to… As always, Enjoy the Lifestyle
TM
Gary
Judi Gietzen
Estero Resident & Realtor Committed to the Community Assisting Buyers, Sellers, Investors & International Clients
Member: 2012 WCR Bonita Springs-Estero Chapter President WCR Top Producer Award Recipient 2006, 2008, 2010 & 2011 2012 Estero Chamber of Commerce Membership Chairman Bonita Springs-Estero Board of Realtors & 2012 Board of Director National & Florida Association of Realtors Charter Member: Women’s Executive Golf Association
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SEPTEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM
CHAIRMAN Gary PRESIDENT Jim
Press
Norton
88 NE 5th Avenue, Delray Beach, Florida 33483 239.287.4246 | fax 954.252.4432 www.lifestylemagazinegroup.com Š2012 Estero Lifestyle is published by Lifestyle Publications, LLC, all rights reserved. Estero Lifestyle is a monthly advertising magazine. All contents are protected by copyright and may not be reproduced without written consent from the publisher. The advertiser is solely responsible for ad content and holds publisher harmless from any error.
LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012
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SEPTEMBER 2012
contents SEPTEMBER 2012
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ON THE COVER
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HEALTH & WELLNESS 18 Pack Health Lunches For Your Kids 20 Health Matters
4222
THE BUZZ
NEW DIRECTION: ESTERO CHAMBER OF COMMERCE
WEATHER EXPOSED
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COVER STORY 31 Weather Exposed
SCENE ON SITE 48 Business After Hours
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TARPON BAY
PEOPLE 26 Sabrina Golba 28 Joseph Burke
42 CALENDAR OF EVENTS
A STAR IS BORN
ALPS
HAPPENINGS 22 Concert Series at Koreshan State Historic Site 24 New Direction: Estero Chamber of Commerce
DINING 36 Tarpon Bay
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THE
10 THE BUZZ STYLE 12 Rain Style 14 Laundry Style 16 Travel Style
HEALTHY LUNCHES
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LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012
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Veta la Palma is a vast farming estate covering more than 27,000 acres situated in the heart of the Marshlands of Spain’s Guadalquivir River and is an example of the world’s first “Sustainability Plus” fish farm. The result of this extensive farming practice is seafood that has an unbeatable quality in terms of freshness, texture and flavor not found in other farmed fishes. Elite chefs around the world including James Beard Award Winner “Outstanding Chef” Dan Barber of Blue Hill Farm are attracted to Veta la Palma’s seafood, not only because of its sustainability practices, but because the fish are simply delicious. “Veta la Palma’s fish is unlike any farmed fish I’ve ever tasted,” he says. “It’s unlike any fish I’ve ever tasted. It’s sweet and clean – like tasting a bite of the ocean.” Now residents of South Florida can join the craze and get this exclusive fresh fish by going to http://www.brownetrading.com/ products/fresh-fish/veta-la-palmaseafood/ and ordering online. Simply go to products, drop down to fresh seafood and click on Veta la Palma. Here’s to good eating!
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BOOKS
buzz
FISH
VETA LA PALMA
C
THE CASUAL VACANCY
Now that Harry Potter hass finished off Lord Voldemort,, J.K. Rowling has moved on to another genre. The book is 512 pages and the cover has already caused an uproar for its “plain” look. As noted by Little, Brown and Company, here are the details of J.K. Rowling’s first novel for adults. When Barry Fairbrother dies unexpectedly in his early forties, the little town of Pagford is left in shock. Seemingly an English idyll, with a cobbled market square and an ancient abbey, what lies behind the pretty façade is a town at war. Rich at war with poor, teenagers at war with their parents, wives at war with their husbands, teachers at war with their pupils…Pagford is not what it first seems. And the empty seat left by Barry on the parish council soon becomes the catalyst for the biggest war the town has yet seen. Who will triumph in an election fraught with passion, duplicity and unexpected revelations? Blackly comic, thought-provoking and constantly surprising, The Casual Vacancy is J.K. Rowling’s first novel for adults. Publication date 27th September 2012 (UK & US)
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BANGLE BRACELETS
JEWELERY
V thebuzz
According to fashion trend experts bangles will be the rage for back to school wear. But they are not only fashionable for kids and teens; adults love to collect them, too. And the more the better. Bangles come in a variety of styles and are sometimes referred to as “arm candy.” They can easily be purchased from $10 to $50 or more. Bangles date back to the Egyptian days and were once made of bones, stones and wood. Nowadays bangles are classified in different categories such as alternative health bracelets, like karma bracelets; sports bracelets like the yellow Lance Armstrong bracelet; and the fashionworthy bangle, bejeweled with decorative stones, gems, colorful designs and other outrageous ornamentations. So be sure to stock up on the new bangle trend, mix and match and wear your style with pride.
SEPTEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM
buzz
My Heart Disease Is No Match for This Physician Team
M
ary Kay Belin exercises regularly, watches what she eats and keeps up with her annual physicals. So when she began experiencing chest pain during her walks, she knew something was wrong. A team of physicians worked together to ensure proper diagnosis, treatment and the return of Mary Kay’s good health. To read more of Mary Kay’s story, please visit www.LeeMemorial.org/caring
Caring people, caring for people.
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www.LeeMemorial.org
LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012
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rain style
BLAME IT ON THE RAIN Lifestyle Magazine’s Picks for keeping your kids dry and in style. UMBRELLAS: Hatley Kids Printed Umbrella in Cupcakes, $18, Zappos.com Western Chief Kids Froggie Umbrella in Green, $16.95, Zappos.com JACKETS: Western Chief Kids Monster Rain Coat (Toddler/Little Kids) in Blue, $39.95, Zappos.com Western Chief Kids FDUSA Rain Coat FA11 in Black, $40, Zappos.com Western Chief Kids Wings Rain Coat in Pink, $44,95, Zappos.com RAIN BOOTS: Hatley Kids Rain Boots (Infant/Toddler/Youth) in Cupcakes, $32, Zappos.com Hatley kids Rain Boots (Infant/Toddler/Youth) in Dragons, $36, Zappos.com Western Chief Kids Batman Character Rainboot (Infant/ Toddler/Youth) in Batman, $39.95, Zappos.com
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SEPTEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM YLEMAGAZINEGROUP.COM
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239.948.7825 floridaeverblades.com LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012
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laundry style
The Scoop On Laundry Detergent 5 MONEY SAVING LAUNDRY DETERGENT TIPS TO MAXIMIZE YOUR LOAD BY KRIS ANDERSON
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Don’t just fill up the scoop and dump it in the washer. You definitely won’t get the maximum number of loads from the box. For instance, if you use Ultra Tide’s 40load box and fill the scoop for every load, you’ll get just 15 scoops per box. Instead look at the lines on the side of the scoop. The top line, for a full load, is usually well below the lip of the scoop. Highlight the lines with a darkcolored marker to help you avoid the problem in the future. If you have soft water, using half the recommended amount is sufficient.
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Too much soap causes clothes to fade faster. Over-use of detergent is actually the leading cause of fading. Clothing may also acquire a thin, filmy layer of soap because your washer can’t thoroughly rinse the fabric. Do you tend to be itchy? It could be you’re wearing your detergent!
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Too much soap’s not good for your washing machine, either. Excess soap can gum up the works as soap deposits and lint form in your washing machine. These
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can contribute to mold – and its accompanying stench; they can plug up filters and other openings; and they can lead to mechanical breakdowns. In some machines, you may also end up wasting (and spending more for) water as the machine spins into extended cycles in an effort to remove the soap.
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Run a test load to see if you’re over-soaping. Run a load with clothes only – no detergent. Do you see suds? That’s an indication of how much detergent you are wearing.
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Reduce pollutants by using an all-natural detergent. Many companies have removed phosphate because of its harmful effects on rivers, lakes and other fresh water. However, most companies continue to use other additives, such as optic brighteners, fragrances and
DID YOU KNOW? Most liquid laundry detergents are alive with living organisms that help to break down stains.
SEPTEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM
dyes. The more often consumers choose the most natural products, the better off our environment will be – even if some people still use too much! These laundry tips have been provided by Kris Anderson, president of Country Save Corp. (www.countrysave.com), maker of all-natural laundry and dish detergents. LP
LIFESTYLEMAGAZINEGROUP.COM LLI LIF IIF FE ES EST ST S STY TYLEM EMA E MA M AGA GAZ G AZIN AZ INE INE NEG GRO GR RO R OU OUP. UP UP. P P.C CO COM OM | S OM SEP SE SEPTEMBER EP E PT PTEM TE TEM EMBE EM ER R 20 2 2012 01 12 2
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kid style
Pack Healthy Lunches For Your Kids PACKING A HEALTHY LUNCH FOR YOUR KIDS DURING THE SCHOOL YEAR IS IMPERATIVE, ESPECIALLY IF YOU WANT THEM ALERT, FOCUSED AND READY TO LEARN. Making wise choices regarding the foods our kids eat has been a hot topic lately. With child obesity rates sky rocketing, even the First Lady is getting involved. But it all starts at home, and although breakfast may be the most important meal of the day, lunch for your kids is also extremely important. Let’s break down the lunch into four components: the main meal, snack, treat and the drink. Your focus should be to provide protein, fiber, healthy fats and a limited amount of calories. THE MAIN MEAL Most parents prepare sandwiches as the main meal. So let’s start with the bread. Stay away from refined carbohydrates, which are mostly found in white breads. These carbohydrates burn quickly and drain the energy out of your kids. Choose whole grains such as whole wheat bread instead. Pack the bread with lean meats like turkey, roast beef and ham, and add a slice or two of lower fat cheese. You can also pack peanut butter and jelly, but use a natural peanut butter made from only peanuts and salt and choose preserves over jelly – they include chunks of real fruit.
fruit or vegetable and then a small bag of gold fish pretzels, baked potato chips, mixed nuts or lower fat cheese packets like string cheese. THE TREAT Almost every kid looks forward to a “goody” packed away in their lunch. You can provide one and still maintain a healthy balance to the meal. Try to limit the calories to around 100 or less and spurn treats with Trans fats and an abundance of sugar. Rice Krispies Treats, Sugar-free Jell-O or low sugar pudding, Clif Kid Z Bars in chocolate brownie or chocolate chip varieties (they have more calories but are packed with protein and whole grains), or a mini 3 Musketeers bar are smart choices. A small portion of dark chocolate is also a good choice if your child likes dark chocolate. THE DRINK Many parents don’t dwell on the drinks they give their kids the way they do other aspects of their meals, and
THE SNACK This is the perfect time to introduce fruits and vegetables to your child’s lunch. Grapes, sliced carrots, celery sticks with peanut butter, apples, orange slices, bananas, blueberries and strawberries. You get the idea. If you want to give them two snacks choose a
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it’s a mistake. Many juice drinks and water-based drinks are loaded with sugar and calories and are destitute of any nutritional value. If you don’t want to give your kids plain water than try low-fat milk or chocolate milk, lightly sweetened iced teas, or low calorie, low sugar drinks like Minute Maid Fruit Falls. Another great option is V8 V-Fusion Light with 50% less calories and sugar but still offering a combined serving of vegetables and fruit. Mary Childs of Estero buys large bottles of “light” fruit drinks and pours the contents into reusable water bottle containers. “I can’t stand all the extra waste that juice boxes or water containers create,” remarked Mary. “I save money by buying in bulk and get the drinks that are good for my kids, plus it’s better for the environment.” There you have it, a few good ideas to help keep your kids healthy, energized and feeling good during the school day. And they might even help you to feel good knowing that you are making the right choices for your kids.
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LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012
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health & wellness DELIGHTFUL DESSERTS RTS THAT WON’T PACK ON POUNDS Desserts don’t have to be loaded with fat and calories to taste decadent. ecadent. Try these tonight! Skinny Cow: They comee in ice cream bars, cones, cups ps and sandwiches. Try the strawberry and vanilla ice e cream swirl sandwiches: only 150 calories and 2 grams of fat. Or the chocolate truffle bar: 100 calories and 2.5 grams of fat. Jell-O Pudding: The chocolate fat free pudding snacks only pack 100 calories per serving. Blue Bunny Frozen Yogurt: Bordeaux cherry frozen yogurt with dark cherry pieces and dark chocolate chunks will only set you back 120 calories and 3 grams of fat per ½ cup. Luna Nutz Over Chocolate Bar: 180 calories, 4.5 grams of fat and 10 grams of protein.
LOW-CAL COCKTAILS ARE ALL THE RAGE. TRY THIS ONE: SKINNY RED RICKEY INGREDIENTS: & &$( Xjeh gZY gVheWZgg^Zh ) &$' eVX`Zih d[ HeaZcYV &$' Xje a^bZ _j^XZ ' Xjeh heVg`a^c\ b^cZgVa lViZg dg XajW hdYV & Xje d[ ndjg [Vkdg^iZ eaV^c kdY`V dg ndj XVc ZmeZg^bZci VcY jhZ V ¸WZggn¹ Ä VkdgZY kdY`V DIRECTIONS Eji gVheWZgg^Zh ^c V Wdla0 VYY heaZcYV VcY a^bZ _j^XZ VcY hbVh] l^i] bjYYaZg idda dg WVX` d[ heddc# AZi h^i Vi gddb iZbeZgVijgZ [dg Veegdm^bViZan &% b^cjiZh# HigV^c b^mijgZ ^cid V XdciV^cZg# ;^aa ) XdX`iV^a \aVhhZh l^i] ^XZ VcY edjg &$) Xje d[ gVheWZggn b^mijgZ ^c ZVX] \aVhh# 6YY ($) Xje heVg`a^c\ lViZg id ZVX] \aVhh VcY hi^g id XdbW^cZ# Edjg V h]di d[ kdY`V ^cid ZVX] \aVhh! hi^g VcY ide l^i] &$' Xje d[ heVg`a^c\ lViZg#
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DROP AND GIVE ME 10 … MINUTES OF EXERCISE The guideline for daily exercise is working out – cardio and strength training – for at least 20 minutes a day. But if you don’t have the time you can always break down your exercise routine in 10 minute intervals. Let’s look at a series of exercises that you can perform for 10 minutes each day. Speed walking: This is not a leisurely walk in the park. Speed walking is what it sounds like; exerting yourself as you walk, pumping your arms and moving your legs rapidly. Machines: You can use a treadmill, elliptical trainers, rowing devices, stationary bikes, Stairmasters, or tread climbers. Walk up the stairs: If you have stairs in your home, use them. Walk briskly up the stairs and slower back down. Jumping rope, jumping jacks, dancing, running in place: use your imagination!
HEALTH MATTERS CHOOSE HEALTHY FROM THE FROZEN FOOD SECTION It’s almost impossible with our modern day, bustling lifestyle to prepare a freshly cooked meal every night. Sometimes we order out for pizza or subs, sometimes take-out Chinese food. None of those choices are particularly healthy, though. Some of us choose frozen dinners. Let’s take a look at a few choices that will provide your family with a nutritional meal. Kashi products: Kashi brand frozen dinners are usually a good bet. They are relatively low in calories, sodium and fat, and offer protein, fiber and whole grains. Try the Chicken Pasta Pomodoro or Black Bean Mango. Tabatchnick: This is a specialty frozen food that comes in Minestrone Soup, Vegetarian Chili, Vegetable Soup and more. Boca brand: These offerings are meatless. They offer the Boca Meatless Cheeseburger, Lasagna and Chili.
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LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012
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the
travel style
ALPS
Close your eyes and imagine a picturesque village nestled into the base of The Alps. You stand on your private terrace, drink your coffee and think about the rush of adrenaline you’ll soon experience as you ski down the mountain in an awe-inspiring part of the world!
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I
t’s nice to imagine this but even better would be to experience it! Seasoned and novice travelers alike are answering the call of the snow, scenery, culture and cuisine of the Alps. Ski enthusiasts and those who are enthusiastic to try skiing are flocking to Europe for their ski adventures at a record pace! Laura Hildenbrandt, Personal Travel Concierge at SitInMySeats VIP Tickets and Travel says: “We’ve noticed that our clients who typically prefer the sun, sand and surf are now looking for something new in their vacation plans. Travelers are realizing that skiing in Europe is a diverse, exciting and attainable way to go!”. She goes on to say that until recent years, the challenge was to create not just a luxury ski holiday in Europe but to create a complete experience that offers a little something for everyone, as more and more people are traveling with their families and are looking for a wide array of things to do other than just ski while there. With 23 ski resorts in the Alps, set in and near some of the most amazing European cities, Club Med is a great choice for clients of every kind and has forged a reputation as a leader in value, luxury, amazing ski
access, plentiful activities for every age and an ample supply of culture and cuisine. Retirees, executives, honeymooners and families alike delight in this winter wonderland region. Laura loves planning the Club Med’s all-inclusive ski vacation for her clients because she knows, “they’ll come back happy.” Club Med’s ski resorts in the Alps are located in the region’s finest skiing destinations, providing access to amazing slopes and trails, in addition to a host of luxury amenities. The beauty of skiing the Alps with Club Med is that it is truly “all-inclusive.” Laura says that when her clients know they can have this luxury dream vacation and know the costs upfront, it makes for a much more enjoyable vacation. Generally, these ski packages include airfare, accommodations, ski passes, lessons, all your meals and drinks and a wide variety of activities for one price. Whether the idea of an all-inclusive ski trip thrills you or if you prefer to choose
an independent chalet or hotel, the Alps as a destination, offers the perfect escape from the norm! Staying on top of the best luxury accommodations, special offers and the hidden treasures of the area are the things that the professional travel consultants at SitInMySeats VIP Tickets and Travel are focused on. “Our clients who plan these ski trips are often times stepping out of their vacation comfort zone. They count on us to make sure the ski experience, the European flair, the accommodations and the information we provide them all come together to create a memorable and exhilarating vacation.” The team at SitInMySeats makes it their business to be experts in this area, with France, Switzerland and Italy being among the top choices time and again. Crisp air, breathtaking scenery, exquisite shopping, culture, action, relaxation and more! Don’t just imagine...the amazing Alpines of Europe are calling you! For more information on trips to Switzerland or any other travel destination, please contact us at 954456-0419/ 866-798-7328 or email Lisa at lisa@sitinmyseats.com.
LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012
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happenings
17
NOVEMBER MARRIOTT HARBOR BEACH RESORT & SPA 954.492.6912
Concert Series At Koreshan State Historic Site Russian-born pianist Bella Gutshtein had a longtime dream of creating a “moment in history” concert series, where listeners could not only submerge in classical music but also in the literature and perhaps even the architecture of the age. “I’m always looking for a setting in nature,” she adds. “Music and nature go together.” Mike Heare, park services specialist for Koreshan State Historic Site, had long been looking for ways to draw new visitors to the park. Many Estero residents pass by the sign for Koreshan every day but have never ventured inside its gates. “I’ve had people for tours this summer who have lived here forty years and have never been here,” he said. “People don’t realize this is the beginning of Estero, and we have so much for them to see.” When Heare met Gutshtein in early 2004, he sensed her passion could reenergize the historic site which once was the cultural center of Estero. He invited Gutshtein to visit the 1905 Koreshan Art Hall and play on the Koreshans’ 1885 Steinway grand piano. Both the piano and the hall were in need of repair, but Gutshtein fell in love with the venue immediately. “I said, ‘Give me this theatre!’”
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she recalled. “This is exactly what I want.” So was born the Estero Concert Series at Koreshan. Years in the making (the Art Hall had to be renovated), the concert series started quietly last season with just three Sunday events in February, March and April. Russian chamber music was performed by Gutshtein on piano and a string quartet featuring musicians from the Naples Philharmonic Orchestra, including her husband, Boris Sandler, on violin. The couple runs the Russian Cultural Center of Naples, a nonprofit dedicated to providing education and events centered around Russian culture. The buzz of a world-class concert experience in Estero grew rapidly. Each concert date was sold out, with the Art Hall holding a maximum crowd of eighty. In May, the Estero Community Improvement Fund agreed to sponsor this season’s concert series and partnered with the Southwest Florida Community Foundation to apply for a grant to expand the new cultural opportunity at Koreshan. This season, concerts will begin in November and run through April, with a possibility of multiple dates each month to meet the demand,
Gutshtein said. Guest musicians will be brought in from Europe, and concerts may feature literary readings along with music, she added. Gutshtein and Sandler have played in many prestigious venues around the world, but Koreshan offers something unique. “The walls are speaking to you,” she said, noting the rich wooden panels and the original stage built by Cyrus Teed and his followers. Teed’s globe and book on Cellular Cosmogony -a theory of the universe within the Earth -- sit prominently to the left of the platform. “The energy is very amazing here,” Gutshtein said. “When you come here, you feel very calm. People should come out of here enlightened.” Heare is thrilled Gutshtein and Sandler are reviving the tradition of cultural life in Estero which was started with the Koreshans. “They are keeping right in the spirit of the Koreshans by having the music in here,” he said. “I’m absolutely thrilled to have them here. What they’re doing is marvelous for this community.” The Estero Concert Series at Koreshan begins November 17. Tickets are $28 and may be purchased by emailing rcc@rccnaples.org or calling (239) 596-8404. LP
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Saturday
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We offer pick up, delivery, & installation!
3501 Health Center Blvd. Bonita Springs, Florida 34135 www.BCHCFL.com LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012
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happenings
New Direction: Estero Chamber Of Commerce BY LAURA J. CUMMINGS
Estero Chamber of Commerce Founder Meg Judge led the organization with a strong voice through the community’s era of rapid growth. In the year since her passing, the Chamber’s board of directors has regrouped, refocused and redirected the organization to better serve local businesss owners in a sluggish economy. y. The Chamber announced d its new officers in July, with th Debi Montenieri at the helm. m. Montenieri has been a Chamber ber director since being recruited by Judge in 2005. “I’ve seen the area and watched it develop and grow,” ow,” d t said Montenieri, vice president of Nova Wealth Management. “We understood what its needs were, and what its needs are now. It’s important to have that history.” Chamber Vice President Jeff Maas also has been with the organization for eight years. While Judge focused Chamber initiatives on building infrastructure and rapport with legislators, the chamber now needs to refocus on supporting Estero businesses, he said. “I don’t think we’re as politically directed as we used to be,” Montenieri explained. “We’ve redirected our focus and offered more networking opportunities for people.” In addition to the monthly Business After Hours, the Chamber has added two new events to help local business operators network and grow. Rise & Shine Estero is a morning social mixer, providing networking opportunities before delving into the workday. The Chamber also has added a monthly Lunch & Lean event, bringing in guest speakers on relevant topics such as crime prevention and purpose driven profit.
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“It’ ll an educational d ti l “It’s really opportunity for the business members to hear topics that are important to them,” said Maas, chief financial officer of GATES Construction. Area business leaders are responding positively to the Chamber’s new direction. Membership numbers have grown 20 percent in the last year and a half, with about 220 current members, Maas said. One of the new members is Tony Pastore, an insurance agent with Aflac. “The people are great,” he said. “Everybody is so passionate in Estero.” The Estero Chamber seems to be coming into its own while also reaching out to its neighbors to promote regional economic development. Instead of a kingdombuilding mentality, local Chambers are now working together for a common goal: economic prosperity. The Estero Chamber joined the Bonita Springs/Estero Economic Development Council last year, and several members also sit on regional planning boards. “Economically, everybody needs to
SEPTEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM
come together here,” said Chamber director Capt. Morgan Bowden of the Lee C t Sheriff’s Sh iff’ Department. D t t H County He sees the organization evolving into a “true Chamber,” serving a thriving community of businesses and residents. “We’ve really opened horizons for new businesses and old businesses alike,” Bowden said. The shift from a single, outspoken leader to a shared leadership model has been challenging yet fulfilling for chamber directors. “Meg did phenomenal work here to get Estero on the map, and now it’s our job to continue it,” said Chamber director Susan Lindenmuth of Estero Fire Rescue. While the Chamber charges ahead, its founder’s vision will never be forgotten. To honor Judge’s contributions to Estero, the Chamber is planning its Second Annual Meg Judge Memorial Golf Tournament for October 18, at Estero Country Club at The Vines. “Our survival and evolution has indeed been a team effort,” Montenieri said at the Chamber’s annual luncheon in June. “We’re still here, and I think Meg would be very proud.” LP
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people happenings
A Star Is Born BY KEVIN LANE
There’s no business like show business! Just ask sixteen year-old Cypress Lake High student Sabrina Golba. Competing on-line recently, she won the opportunity to appear on an episode of season four of the tv sitcom, iShine KNECT. This also entitled her to audition in-person for the full season. “Sabrina auditioned at the iShine studios in Nashville, Tennessee with high hopes and a great deal of enthusiasm,” her proud father Leo Golba gleamed. “The audition monologue was performed by her humorous and childlike alter ego, “Angelica.” Not long after that audition, she was contacted by Brad Mathias, president of Bema Media, notifying her that she had won a spot on the show for season four!” OMG… talk about excitement! The season begins airing in January 2013. “Angelica” was created about a year ago when Sabrina escaped to her room instead of helping her parents with household chores. Using the time and adding a great deal of imagination, she created the unique, fun and quirky character. “Angelica’s” “Sabrina auditioned at popularity grew from family the iShine studios in and friends to thousands of Nashville, Tennessee regular followers and fans on social media sites. with high hopes As if developing her and a great deal of “Angelica” character and enthusiasm.” updating her YouTube videos isn’t time consuming enough, Sabrina holds down a job at Aeropostale. She’s also a voracious reader. “I LOVE reading inspirational books! My favorites are The Purpose Driven Life by Rick Warren and Captivating, by John and Staci Eldridge.” Her loving and supportive family includes her mother, Nicki and dad, Leo, her two sisters, Samantha, 18 and Abbey 11, and two brothers, Alex 30 and Zak 20. “I consider them my best friends.” Sabrina’s acting career began at Lincoln Park Performing Arts Charter School in Midland, PA where she learned acting, dance and vocal
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SABRINA GOLBA
skills. “I am not surprised by her ability to stay in character,” said former teacher Gwyneth Welling. “But, I am very impressed by how creatively she put it all together.” Prior to moving to Bonita Springs last year, Sabrina gained inspiration from Steve and Sara Mikulski’s spiritual leadership at New Life Baptist Church in New Wilmington, Pennsylvania. “Sabrina is like a breath of fresh air,” commented Steve Mikulski. Sabrina currently attends Living Waters Community Church in Bonita Springs, where she’s active in the youth group as well as personal charitable initiatives, including sponsoring a child in Asia. “He is so sweet! I love sending and receiving letters from him!” She gives to radio station “Way-FM,” and tithes 10% of her paycheck to her church. The iShine KNECT television show is the faith based version of Disney. The Christian media group is dedicated to ministering to pre-teens and their families and appeals to children between the ages of seven and 13. Visit “Angelica” at www.youtube.com/ Angelicaisfamous. LP
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people happenings
Ready For Meet The Challenge BY LAURA J. CUMMINGS
In the summer of 2011, Joseph Burke moved from Key West to Fort Myers to head up one of the largest public school systems in the state. With more than 83,000 students in kindergarten through twelfth grade, Lee County Schools rank ninth in the state and fortieth in the nation for size. The school system includes an ethnically diverse student population and an above average poverty level, with 70 percent of students receiving free or reduced priced lunches. Burke manages a budget of about $1.38 billion and a staff of nearly 10,000 full and part-time employees. The school district is the second largest employer in Lee County, following close behind Lee Memorial Health System. As Burke heads into his second year at the helm of Lee Schools, he faces many challenges, including a budget deficit, a high teacher turnover rate and lower than predicted FCAT scores, resulting in the district’s overall grade slipping from an “A” to a “B” this year. Under tougher FCAT standards, the number of Lee County schools designated as “A” or “B” fell from 90 to 80 percent. In his role as superintendent, Burke is challenged to juggle the interests of students, parents, teachers, staff, taxpayers and politicians in Tallahassee. So why did Burke decide to come to Lee County, “Not only has he and what keeps him motivated to continue brought a lot of positive improving our public education system? “I’ve always been very dedicated to things, he’s actually students and student learning,” he said. “I was thought outside the interested in having the challenge of a larger box, he’s reached out school district, and I felt as though going to to the community Lee County would give me some interesting in different ways, opportunities to extend my leadership.” Burke says his goal is to develop a distributed he’s trying to gauge leadership model, developing leaders and community input... he empowering them to make decisions. recognizes that the “We’re trying to establish a different school district belongs way of doing business,” he said. “I think it’s to the community.” important to empower leaders at various levels in the organization.” Whenever there is a transition in leadership, a period of adjustment is to be expected, he noted. In a recent performance review from school board members, three ranked Burke as exceeding expectations, while two indicated he was falling below expectations in the
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JOSEPH BURKE
area of communication. Board members Don Armstrong and Thomas Scott disagreed, commending Burke for his vision. “Not only has he brought a lot of positive things, he’s actually thought outside the box, he’s reached out to the community in different ways, he’s trying to gauge community input... he recognizes that the school district belongs to the community,” Armstrong said in his review. District goals this school year include raising student achievement, especially in math, and developing an improved compensation model for teachers to help with retaining the best educators. “Continuous improvement and continuous growth is what we have to have,” Burke said. Parents who have long complained about the number of standardized tests and “teaching to the test” might be surprised to learn Burke agrees with them. While teachers rely on tests to measure student achievement, Burke plans to reduce the volume of standardized testing required by Lee County. Another thing people might be surprised to learn is who Burke turns to for leadership. “There’s a pretty substantial spiritual strain in my life and my background, and it’s something that is really important to me,” he said. “I’m always trying to stay in touch with the higher power that keeps us all going.” When he’s not running the district, you might find Burke playing cards, watching a theater production, working out or reading a book. While he mostly reads educational literature, he likes to sneak a novel in every now and then. His most recent pick: “The Litigators” by John Grisham. LP
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WEATHER EXPOSED Satellite, Doppler Radar, the Barometer, Humidity, Precipitation... Forecasting the tropical south Florida weather is complicated. Meteorologists carefully review the variety of tools available to forecast the weather before each report however, the current conditions and the atmosphere can change quickly. There will always be some degree of error. Our highly educated local meteorologists help clarify why the power of Mother Nature makes weather exciting!
LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012
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robert van winkle BY LAURA CUMMINGS
Robert Van Winkle has been Director of Weather Services and Chief Meteorologist at WBBH in Fort Myers since 2003. He recently moved to the morning shift at NBC2, starting his day at 4:30 a.m. In August 2004, Van Winkle was the first meteorologist to detect a shift in the track of Hurricane Charley, giving Southwest Florida residents a few extra hours to prepare before Charley made landfall. Why did you choose to become a meteorologist? I started my career in meteorology when I joined the U.S. Navy. I was trained and worked on the aircraft carrier USS Nimitz. I can’t say that I always wanted to be a weatherman, but the training and on-the-job experience in the Navy really suited me. I was the designated weather briefer on the Nimitz and did the TV news when we were at sea. I also found myself giving weather briefs to Rear Admirals and Captains at the ripe age of 21. It was a pretty cool start to a career in weather.
all other weather hazards combined. We live in the “Lightning Capital” of the United States!
How do you keep your audience engaged now that there are so many online weather applications at people’s fingertips? There is a great deal of weather to see online. I try to keep our audience engaged by giving them something they don’t get online… and that is my ‘take’ on what’s happening. Anybody can look at the weather online, but an explanation and an interpretation of the online noise is what my job is all about.
What might people be surprised to know about you? I love winter sports and like to ride my snowboard. It kills me that I haven’t been able to go lately. In my free time (which isn’t much) I also paint and decorate old furniture, picture frames, bird houses and cigar boxes. I’m a frustrated artist!
Can you share some interesting weather facts people may not know? On average, lightning is responsible for more weather-related deaths in Florida than
What are some of the ways you use your celebrity status to share your passions? I volunteer at Allen Park Elementary School and visit a group of very special kids as often as I can. I also do other school visits during the year. My next career will probably be a teacher in an ESL or Special Needs classroom.
What does a perfect weather day look like for you? Well, over 300 days a year we can be outdoors and enjoy the beaches, the nature preserves, the bike paths, the rivers and lakes… so … any day I can be outside and lap up the Florida weather is a great day for me.
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john patrick BY LAURA CUMMINGS
Before becoming a Broadcast Meteorologist, John Patrick had a career as a radio personality in Western and Central Pennsylvania. He is now Chief Meteorologist for ABC7 and is known to his viewers as JP. Patrick has won the Associated Press’ “Best Weathercast” award for the last five years in a row. As he brings viewers the weather each day, Patrick’s mantra is: “Never be boring.” What piqued your interest in choosing to become a meteorologist? I’ve had a very unorthodox career path, because the career found me rather than the other way around. After going to college for Communications, I worked for over a decade as a radio personality. While working in Johnstown, PA, for a company that owned both the TV and radio stations, the TV News Director asked if I would move to the TV station to do weekend weather. I went back to school for another three years to graduate as a Broadcast Meteorologist. Describe what a day in the life of a meteorologist looks like. After six years on the morning news, I now work on ABC7’s evening news, so I’ve turned into a bit of a night owl and late riser. I try to get one or two things done around the house before I go into the station around 2:30. After looking at the weather forecast models, the other staff meteorologists and I chat about the models. I then put my forecast together. I fill out a computer spread sheet with my forecast data. I also build any special graphics that will help me tell the day’s weather story. I then go on TV with Storm Warn 7 weather at 5, 6, 7 and 11 p.m. (We get new forecast model guidance between our 7 and 11 p.m. news). After a hard day’s work, I like to kick back and end the day with an hour of Craig Ferguson.
How has technology enhanced your ability to perform your job better over the last five to ten years? ABC7 has access to the best technology out there. We share Southwest Florida’s ONLY Live Doppler Radar with our sister station at Waterman Broadcasting, NBC2. This allows us to track storms in Southwest Florida in real time. Storm Warn 7 Live Doppler Radar is in our back parking lot! Forecast model guidance has gotten much better also. ABC7’s in-house forecast model has a three-kilometer resolution, MUCH better than the 15 kilometer resolution of the forecast model available just a couple years ago. That allows me to pinpoint more precisely where, for example, afternoon sea breeze storms will pop. This leads to a more accurate forecast. In the past, the summers would have sunny days until midafternoon when there was a brief rain shower. Now it seems that there’s more rain in the a.m. and late afternoon. Has there been a shift in the weather patterns? From late spring through early summer, we’ve been transitioning out of a La Niña weather pattern, which has given Southwest Florida a milder and drier than normal first half of 2012, to a more neutral weather pattern, with a bit more rain. The transition has allowed for the Atlantic ridge of high pressure, or the Bermuda High, to drift south on
occasion. When that happens, Southwest Florida gets a westerly, onshore wind. In this pattern, the sea breeze moves over land early in the day, bringing its rain showers in the morning, and the afternoon thunderstorms go deep inland. We’ve seen that quite often this year. Does your audience ever give you a hard time when the weather report is inaccurate? I’m not going to be one of those meteorologists that say, “I never get the forecast wrong!” Anyone who says that is full of bologna. Sometimes, we get bad forecast guidance from the various models, which can lead to an inaccurate forecast. This happens with tropical systems more often than we’d like. When there’s a day that a forecast doesn’t verify as accurately as I’d like, I make darn sure to not run any errands. What might people be surprised to know about you? Anyone that follows me on Twitter (@ jpweather) or Facebook (facebook.com/ jpweather) pretty much knows everything there is to know about me. I post weather updates, but I’ve also posted dishes I’ve cooked, beach barbecues I’ve hosted, remodeling projects I’ve done, etc. But something people may not know is that I am the only TV meteorologist in Southwest Florida to be both certified by the American Meteorological Society and hold the seal of approval from the National Weather Association.
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dining style
Tarpon Bay BY LAURA CUMMINGS
“EVEN WHEN HUMIDITY STIFLES THE ENCHANTMENT OF AL FRESCO DINING, THE BEAUTY OF THE NATURAL SETTING -- ALONG WITH SOME DAZZLING WATER FEATURES -- IS STILL VISIBLE FROM NEARLY ANYWHERE IN THE RESTAURANT.”
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SEPTEMBER 2012
At the end of Coconut Road, nestled along Estero Bay, sits the magnificent Hyatt Regency Coconut Point Resort. While many Estero residents have visited for a conference -and some may even have enjoyed a “stay-cation” amid the lush gardens, inviting pools and luxurious spa -- this grand hotel also offers one of Estero’s best kept secrets: an awardwinning seafood restaurant. Tarpon Bay is slightly more casual than the Hyatt’s other restaurant, Tanglewood, featuring a relaxed ambience perfect for special occasions. A screened-in terrace overlooking the water and white-paneled walls give the restaurant the feel of an Old Florida beach cottage. Even when humidity stifles the enchantment of al fresco dining, the beauty of the natural setting -- along with some dazzling water features -is still visible from nearly anywhere in the restaurant. The Captain’s Room is especially impressive, seating parties of up to eight and featuring a fabulous view from its floor-to-ceiling windows on three sides. As we followed the hostess to our table, she paused for us to admire some beautiful red snapper on ice, along with eight kinds of ceviches. These raw seafood delights are “cooked” while marinating in citrus juice. Paired with flavorful chiles and fresh herbs, each ceviche dish is bursting with flavor. The raw bar also includes a selection of the freshest oysters and clams on the half shell. As we struggled to choose between salmon, lobster or conch ceviche, our server, Candace, suggested we start big with the Tarpon Seafood Launch, a three-story appetizer featuring jumbo Gulf shrimp cocktail, chilled ceviche, crab legs, sushi-grade tuna and a selection of east and west-coast oysters. While we were waiting for this monumental
appetizer to arrive, we enjoyed an assortment of breads dipped in Green Olive Tapenade, a savory olive spread made with capers, garlic, shallots and the “secret ingredient” of honey for a touch of sweetness. The Tarpon Salad featured a delightful blend of dried cranberries, avocado and shaved ricotta on a bed of local greens, served with Pepper Vinaigrette. The restaurant also offers an array of flatbreads made from honey-and-sea-saltinfused dough and topped with cheeses and herbs, some harvested from Tarpon Bay’s own herb garden. Another appetizer, Lobster Mac-N-Cheese, is a grown up version of the childhood classic, featuring fresh Maine lobster, bellarine pasta and lobster cream with Boursin and cheddar cheeses. Our tower of chilled seafood soon arrived, and we feasted with our eyes first. As my husband loaded oysters with Tabasco, I sampled the ceviche. The diversity of flavors was quite pleasing to the palate: tropical grouper with papaya and mango, spicy conch with habanero peppers and Asian salmon with sweet Thai chili sauce and almonds. After working through the Seafood Launch, we could hardly wait to see the main course. Tarpon Bay is known for its award-winning
presentation, whether it be lobster shooting up from the “sea” (a rippled blue glass plate) or the restaurant’s signature dish, Crispy Whole Snapper, served fried with head and tail intact and sitting upright, curved around a mound of wok seared julienne vegetables. Other signature dishes include grouper wrapped in tarpon-cured bacon and Rustic Tarpon Pappardelle -featuring Diver Scallops, Maine Lobster and the local catch, served with Forest Mushrooms and Brown Butter Americaine. For the land lubbers, Tarpon Bay offers Chicken and Brie Roulade, Berkshire Pork Chop Cuban and Poblano Butter Slow Poached Ribeye. Our dining companion enjoyed the seven-ounce Organic Harris Ranch Black Angus Filet while I admired the Whole Poached Maine Lobster. The newest presentation of this tasty dish features a no-work lobster hugging a grilled corn fritter, topped with celery leaf salad, middleneck clams, mirepoix and brown butter emulsion. Accented with a bright orchid, this dish is almost too lovely to eat... almost! After admiring Tarpon Bay’s offerings, it’s little wonder Head Chef Noel Willhite and his team have earned the Open Table Best Diners Award for 2012. Tarpon Bay also has been named Best Hotel Restaurant by Gulf Shore Life Magazine. Of course, no meal is complete without dessert, no matter how stuffed you are with seafood. Struggling to choose between the Chocolate Lava Cake, S’mores Crème Brûlée and Key Lime Cheesecake, Candace again came to our rescue with a lovely dessert platter featuring bite-sized portions of all three, along with house-made ice cream in three flavors. Tarpon Bay loves to celebrate special occasions, often personalizing dessert platters with a chocolate drizzling of “Happy Anniversary” or “Congratulations” to newlyweds or college graduates. Manager Florian Ratz and his staff go to great lengths to create a pleasurable dining experience. To cap off a fine meal, we sipped on cappuccino and enjoyed one last treat: a Norman Love chocolate.
Tarpon Bay is located at 5001 Coconut Point Road. Reservations are recommended and may be made by calling (239)390-4295 or online at www.opentable.com. Valet parking is available and will be validated with dinner.
LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012
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i i
RECIPE
i i COCONUT GRILLED TUNA » For this dish we explore the complex flavor of coconut. Fresh coconut is easy to find in Florida, and is a rarity in most home kitchens. Once the technique of opening a coconut is discovered, you will unlock a world of possibilities and flavor profiles. In our restaurant, we pair it with black garlic for a unique cleansing of the palate. INSTRUCTIONS: » With the back of a heavy knife or with a steel, holding the coconut loosely in the palm of your hand, and over an empty bowl, strike the coconut in the center, rotate and hit again in the center. Repeat until coconut cracks open. Reserve coconut water. Using a large spoon, ‘shuck’ the meat out of the shell of the coconut. Reserve half the meat. Puree
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COCONUT CHIMICHURRI » 1 whole coconut » 4 oz. vinegar » 2 cloves garlic » 1 bunch parsley » Salt and pepper to taste
COCONUT SALAD » 4 oz Coconut water » 4 oz Fresh lime juice » 3 oz Sugar » 1 T Cilantro, chopped » 1 t Mint, sliced
the other half of the meat with half of the coconut water in a stand blender. To the coconut puree, add vinegar, garlic, herbs and seasonings and blend until smooth. » With the remaining coconut and coconut water, sliced the meat thin and reserve. Whisk together lime and sugar and then add coconut water. Add sliced coconut and fresh herbs. Season with salt. » To finish, rub tuna steaks in some of the
SEPTEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM
» 1 T Basil, sliced » 2 tuna steaks, 6 to 8 ounces, thick cut
chimichurri. Grill at high heat for one minute on both sides so there are nice grill marks, but the tuna is still rare. Let cool slightly and slice thin. Dress with a little more chimichurri and the coconut salad. This dish goes great served with leafy green and bitter vegetables, such as bok choy, kale, or swiss chard. Roast or sautéed vegetables and serve alongside Tuna salad.
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The best homemade breakfast and lunch in Bonita Springs!WINNER-2008/2009/2010 BEST OF BONITA News-Press People’s Choice Awards. Homemade specialities including eggs, omelets, pancakes, waffles, homemade soups, salads, chili,Taylor Pork Roll, scrapple, sausage gravy, corned beef hash, creamed chip beef, roast beef and turkey and “Real� Philly Cheesesteaks, and homemade rice pudding.
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is looking to feature some of South Florida’s most pampered pets. Please submit a photo of you & your pet for consideration for an upcoming issue to: dtarrant@lifestylemagazinegroup.com
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Prices
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calendarofevents
ESTERO EVENTS SEPTEMBER 2012
ARTS & ENTERTAINMENT SEPT 6 DAYGLOW: THE E.N.D. Germain Arena, Estero (239) 948-7825 or www.germainarena.com FASHION’S NIGHT OUT Coconut Point Mall, Estero (239)992-9966 or www.simon.com SEPT 6-0CT 6 THE RAT PACK LOUNGE Broadway Palm Dinner Theatre (239) 278-4422 or www.broadwaypalm.com SEPT 8 ZONTA FASHION SHOW 2012 Royal Palm Yacht Club, Ft. Myers (239) 292-8493 or www. zontafortmyers.org
HAVE AN EVENT COMING UP? Email us at info@lifestylemagazinegroup.com
SEPT 7-27 COLOR EXHIBITION Center for the Arts of Bonita Springs (239) 495-8989 or www.artcenterbonita.org
OUT OF THIS WORLD: MUSIC FROM THE MOVIES Naples Philharmonic Center for the Arts (239) 597-1900 or www.thephil.org
SEPT 18 MOVIES ON THE LAWN: TOOTSIE The Mercato, Naples (239) 254-1080 or www.mercatoshops.com
SEPT 29-30 BIG BOY EXPO Germain Arena, Estero (239)948-7825 or www.germainarena.com SEPT 30 2012 NAPLES SUNSET WEDDING SHOW Naples Beach Hotel and Golf Club (239)261-2222 or www.naplesbeachhotel.com
SEPT 21-23 SESAME STREET LIVE: ELMO MAKES MUSIC Germain Arena, Estero (239) 948-7825 or www. germainarena.com SEPT 22 SUMMER JAZZ ON THE GULF: EIGHT TO THE BAR Naples Beach Hotel (239) 261-2222 or www.naplesbeachhotel.com
SEPT 24 JETHRO TULL: THICK AS A BRICK Barbara B. Mann Performing Arts Hall (239)481-4849 or bbmannpah.com SEPT 29 FREE ENTRANCE DAY AT WILDLIFE REFUGES JN “Ding” Darling National Wildlife Refuge, Sanibel (239)472-1100 or www.fws.gov/dingdarling Florida Panther National Wildlife Refuge, Naples (239)353-8442 or www.fws.gov/refuges
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SPORTING EVENTS SEPT 1 MIRACLE BASEBALL VS. CHARLOTTE Hammond Stadium, Ft. Myers (239)768-4210 or www.miraclebaseball.com SEPT 14 ESTERO HIGH FOOTBALL v. N. FT MYERS Estero High School (239)947-9400 or www.est.leeschools.net/ athletics
SEPT 21 GULF COAST SWIM TEAM FALL INVITATIONAL Reed Hall, Florida Gulf Coast University (239)949-6671 or www.gcst.org SEPT 25 FGCU VOLLEYBALL VS. UNF Alico Arena www.fgcuathletics.com SEPT 28 FGCU VOLLEYBALL VS. ETSU Alico Arena www.fgcuathletics.com LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012
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WOMEN IN BUSINESS
Meet our Southwest Florida Women Lawyers
Front Row: Amanda Barritt, Beth Vogelsang, Cora Molloy, Vicki Sproat, Tyra Read, Kelly Jablonski. Back Row: Sharon Zuccaro, Stefani Norrbin, Amanda Brock, Traci McKee, Shannon Puopolo, Suzanne Boy, Erin Houck-Toll, Amy Turner
FLORIDA RANKS FOURTH IN THE NATION FOR THE SHARE OF BUSINESSES OWNED BY WOMEN.* Henderson Franklin’s women lawyers are leaders in their community, providing legal services in the following areas: s Appellate Law
s Health Care
s Mergers & Acquisitions
s Bankruptcy and Creditors’ Rights
s Immigration
s Personal Injury Defense
s Business and Organizational Planning
s Insurance Defense
s Real Estate
s Commercial Litigation
s Intellectual Property
s Taxation
s Divorce, Marital & Family Law
s Land Use and Environmental Law
s Workers’ Compensation Defense
s Employment Law
s Malpractice Defense
Adapting. Changing. Moving forward. henlaw.com 239.344.1100 Fort Myers s Bonita Springs s Sanibel *The Florida Commission on2012 the Status| ofLIFESTYLEMAGAZINEGROUP.COM Women 44 SEPTEMBER
©2012 Henderson Franklin Starnes & Holt, P.A.
LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012
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W
hen we wanted
to upgrade our second home on the beach, we called on the experts at Posh Plum to help. They were able to secure the highest resale value for our furnishings – AND – with the selection of styles they offered in their showroom, we created a fresh new look for our condo!
consign & design 24821 S. Tamiami Trail, Suite 4 239.498.7674
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Fax 239.498.0714
SEPTEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM
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e-mail: consign@theposhplum.com
PLAYGROUND TEMPT - TEASE - STAY - PLAY LIVING ROOM STEAK 954 BLISS SPA WHISKEY BLUE TED GIBSON SALON THE RESIDENCES AT W FORT LAUDERDALE FOR RESERVATIONS CALL 954 414 8200 EXPLORE WFORTLAUDERDALEHOTEL.COM 401 N. FORT LAUDERDALE BEACH BLVD., FORT LAUDERDALE FLORIDA
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scene on site
E ero Est ro o Chamb Cham Ch amb amb mber Boa Board off Direct Dirrect ectors ors o rs - Fr Fro ro ont: nt: Su nt Sussan an a n Li Linde inde de d en nm m mu uth, h, Sh She ell llley ey Sta Starne rner-P rne r-P Prrittt & Ju Judi d G di Gie Gi iietzen n Ba k: Ba Bac k: Jef Je J e f Maas ef aa , Debi Mo onte tenie nieri, nie ri, Al Al O’ O’Do Don onnel on nel & Mor ne Mo Mo org ga gan an a Bo owden wden wd wde
Audra Holowe esk ko k o, Jami amie am e Liien ie en e nha harrdt dt & Ro Rob obert St. Au ubin n
Business After Hours
Es ero Est ero Ch Cha Cham amb am m er Pre r si sident ent De i Mont Deb on eni eniie eri e er rri & VP Jef Jefff Maa as
Master Website Planners hosted the Estero Chamber of Commerce Business After Hours July 26. Guest speaker and Chamber Director Susan Lindenmuth, public relations manager for Estero Fire Rescue, presented tips for hurricane preparation and how businesses should plan.
Jamie Jam ie Gol olldma an, Car Carrie rie Ne Nevillle & Bunn unn ny Beld den
Ste S teph pha hanie h i Bl Blowe owe wer, r,, Tr T dy Doten & Ali Tru li Esc Essce Es
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Car Car armen me en Wa en Wajce jce er, r, J Jo Joe oey Wajc o Wajc ajcer, er, er r An Angie gie B Be elll & J John ohn hn n D’ D Amico
Sh She Shelle he h elle ley Star le ley Sttar ta a ner err-P e er-Pr --Pr P itt Pr i t & Dia i ne e Ive ve vey ey
Leslie Les lie But li lie Bu utle tle er, r, Rob Robert ertt McCon McConn Mc Con nnell ne ne elll & Ka Karen n Ed Edwar wa wards ards ar ds
CLIENTS ARE WORTH MORE THAN THEIR NET WORTH. For more information on our Private Banking services, call us at 305-372-5481. BankUnited, N.A. Member FDIC
bankunited.com LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012
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AND
another thing... CUTTING THE GRASS. AND THE BS. BY BRUCE TURKEL
A comedian on late-night television did a funny bit about a guy who hoisted his lawn mower up to trim his shrubs. After the blade hit a hidden branch in the hedge and flipped over, the lawn mower chopped off one of his arms. That wasn’t the funny part. Once the one-armed homeowner recovered, he found a lawyer to sue the lawn mower manufacturer. Why? Because the box did not include a warning that the product should not be used as a hedge trimmer. Believe it or not, the homeowner won the suit. That wasn’t the funny part, either. The funny part was that the lawn mower did come with a warning not to pick it up and use it as a hedge trimmer. Where was the warning? It was the words “Lawn mower” printed on the side of the box. Last month I was at a conference in Indianapolis and went to grab breakfast. I lowered half a bagel into the toaster and looked for something to spread on it. Here’s what I found: The peanut butter label pointed out that the peanut butter had peanuts in it. Funny, I thought the word “peanut” made that pretty clear. And the cream cheese label said that it contained dairy. Really? I was pretty sure that both the words “cream” and “cheese” suggested that there would be some dairy involved. I have a friend whose son has a potentially fatal peanut allergy so I understand it’s critical to know when peanuts are present. And my daughter is a committed vegan, so I also understand the importance of knowing when there’s dairy in a dish. And finally, the lawn mower story reminds us all of legal liability. But c’mon, what’s more obvious than peanuts in peanut butter or dairy in cream cheese? In the effort to communicate clearly, we sometimes become masters of the obvious and tell people what they already know — that our law firm handles legal cases, our accounting company files taxes or our motivational speech is about motivation. And in the effort to communicate we sometimes tell people what they don’t care about at all — how many computers we own, how many locations we have or how many years we’ve been in business. But while we’re busy saying all this, what we don’t say is how what we do will make our prospects’ lives better. Why our law firm provides peace of mind. Why our accounting firm helps assure their family’s future. How our motivational speech will help our audiences achieve their goals. Now I already know what you’re thinking, “Sure Bruce,
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that’s great for everyone else but I’m — big sigh — different. You see, my business is unique…” Really? Your business is too special to narrow down? Then let’s talk about Volvo. Volvo is in a lot of businesses. They’re in transportation, manufacturing, research and development, metallurgy, engineering, upholstery, design, import/export, logistics, just to name a few. Plus, they operate retail stores for both new and used products, sales and service, and accessories. Volvo operates under the governmental regulations of the hundreds of countries, states, and municipalities they operate in. They work in multiple languages, with multiple consumers, multiple currencies, and in multiple industries. And don’t forget that they don’t just make consumer automobiles. Volvo also builds busses and trucks and provides engines and engineering for other companies. Yet, despite this incredible amount of complexity, they still describe themselves with one word: safety. Volvo knows they don’t have to sell transportation or even getting from point A to point B because that’s not what people are buying. Sure that’s what Volvo’s cars do. But there’s that pesky master of the obvious stuff again. Even though Volvo’s business is as complicated as it can be, they don’t sell what they do, they sell what they do for you. You’re a better parent, a better spouse, and a better human being because you buy and use Volvo’s products. By buying their cars, you’re telling the world that you care about the people you love and people you’ve never even met before. Pretty good messaging for a company that makes cars, eh? Cream cheese says “dairy.” Peanut butter says “peanuts.” Volvo says “safety.” And lawn mower says “cutting grass.” What does your brand say? LP
Bruce is a branding expert who makes his clients’ brand experiences more valuable. He’s worked with great organizations including Discovery Channel, Baptist Health, MetCare, and Miami. He’s spoken at MIT, Harvard, and hundreds of conferences. He’s been on NPR and CNN and featured in The New York Times and Fast Company Magazine. He has published three books on advertising including Building Brand Value.
G U A R A N T E E D
visit us online gooddealsappliances.com FORT MYERS | 239-437-9134 14680-4 South Tamiami Trail | Fort Myers, Florida 33912
NAPLES | 239-254-7630 2604 Tamiami Trail North | Naples, Florida 34103 LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012
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