Coral Springs November 2012

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NOVEMBER 2012

HEALTH MATTERS

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HAVE A HEART CONCERT

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THE BUZZ

CHRISTMAS IN NEW YORK CITY

JA WORLD

UNCORKED DONOR COMMUNITY

Farm toTable LIFESTYLEMAGAZINEGROUP.COM LLIF IF IFE ES EST ST S TYLE EM EMA M MA A AGA GA G GAZ A AZ ZIIN INE NE N EG GRO GR R RO OUP. UP U P. P P.C .CO COM C OM O M | NOVEMBER NOVE NO EM MBER ER 2012 20 2 012 12

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The Restylane family of products includes Restylane®, Restylane-L®, Perlane®, and Perlane-L®. These products can be used to add volume and fullness to the skin to correct moderate to severe facial wrinkles and folds, such as the lines from your nose to the corners of your mouth (nasolabial folds). Restylane may also be used for lip enhancement in patients over 21 years. Ask your doctor which is right for you. Important Safety Considerations for the Restylane family of products Products in the Restylane family should not be used by people with previous bad allergies, particularly to microorganisms known as gram-positive bacteria, or by people with serious allergies to drugs that have previously required in-hospital treatment. These products should not be used by people with bleeding disorders. Products should not be injected anywhere except the skin, just under the skin (Perlane and Perlane-L only), or in the lips (Restylane only). Restylane-L and Perlane-L should not be used by anyone with a known allergy to lidocaine. Use at the site of skin sores, pimples, rashes, hives, cysts, or infection should be postponed until healing is complete. In these instances, product use could delay healing or make your skin problems worse. After treatment, you might

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have some swelling, redness, pain, bruising, or tenderness. These are typically mild in severity and normally last less than 7 days in nasolabial folds and less than 14 days in lips. Swelling may be more likely in patients under 36 years, and bruising may be more likely in patients over 35 years. Rarely, the doctor may inject into a blood vessel, which can damage the skin. Although rare, red or swollen small bumps may occur. If you have had facial cold sores before, an injection can cause an outbreak. To avoid bruising and bleeding, you should not use the products if you have recently used drugs that thin your blood or prevent clotting. Products should not be used during pregnancy, when breastfeeding, or in patients under 18 years for nasolabial folds. Treatment volume should be limited to 6.0 mL in wrinkles and folds, such as nasolabial folds, and limited to 1.5 mL per lip (Restylane only), as greater amounts significantly increase moderate and severe injection site reactions. The safety or effectiveness of treatment in areas other than nasolabial folds and lips (Restylane only) has not been established in controlled clinical studies. The Restylane family of products is available only through a licensed practitioner. Complete product and safety information is available at www.RestylaneUSA.com.

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NOVEMBER 2012

from the publisher

FOOTBALL – THANKSGIVING ELECTIONS As we move into fall the college and professional football seasons are in full swing. Some Florida teams are doing well, while others are still in rebuilding mode. The Miami Dolphins seem to be playing competitive on the field, yet they have fallen a bit short in a few games. Let’s hope the team will come together enough to make it to the playoffs. I am often amazed with the impact of the game on people, where a pigskin is battled for and carried from end to end. It is a contest that unites a community and at the same time, sometimes divides individuals. It conjures up pride and school spirit, while spawning rivalries which carry on for years after one leaves their alma mater. Still, come the fourth Thursday in November, many of us will be either playing the game with family or watching it on the television as we celebrate the holiday tradition. Thanksgiving has been celebrated for centuries. The first dates back to 1621, commemorating the long awaited harvest in a Massachusetts colony. George Washington was the first president to declare the holiday, in 1789. President Franklin D. Roosevelt, seeking to lengthen the Christmas shopping season, proclaimed Thanksgiving the third Thursday in November. Controversy followed, and Congress passed a joint resolution in 1941 decreeing that Thanksgiving should fall on the fourth Thursday of November, where it remains. I believe this holiday provides us an opportunity to reflect on the year and hopefully prepares everyone for the one ahead. It gives us the chance

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to be grateful for the triumphs and tribulations which shape us and spawn the building blocks for our future. It’s a time to come together as a family and community, creating the energy to elevate our ability to achieve more than we ever thought possible. It is an occasion to remember those who have gone before us and reflect on their legacy. I hope you make the most of this holiday, enjoy the time and make it the best ever! As Lincoln said, “In the end, it’s not the years in your life that count. It’s the life in your years.” Speaking of making it count, I urge you to vote on November 6th. There are many elected offices and important constitutional amendments on ballot, so I also encourage you to learn about the candidates and review the issues which will impact you directly in the years ahead. To you I say, ponder the words of

NOVEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM

Barbara Boxer, “I am sure that every one of my colleagues - Democrat, Republican, and Independent - agrees with that statement. That in the voting booth, every one is equal.” To those with the fortune of being elected, I suggest you heed the thoughts of President Ronald Reagan who said, “There are no easy answers, but there are simple answers. We must have the courage to do what we know is morally right.” Have a Great Month and I wish you and your family a Happy Thanksgiving. As Always, Enjoy the Lifestyle!™

Jim Norton President & Publisher Lifestyle Publications

A PASSION FOR BEING THE BEST.

Holy Cross Hospital, a Magnet hospital for nursing excellence, named One of America’s Best Hospitals for Orthopedics 2008 and 2009-10 as well as Best Regional Hospitals for Orthopedics, Geriatrics, Urology and Gynecology services 2011-12 by U.S. News & World Report. Quality medical care and advanced technology with compassion and understanding. Čˆ Â?‡”‰‡Â?…› ‡”˜‹…‡• Čˆ ‘Â?’”‡Š‡Â?•‹˜‡ –”‘Â?‡ ‡Â?–‡” Čˆ ‡Šƒ„‹Ž‹–ƒ–‹‘Â? Â?•–‹–—–‡ Čˆ —–’ƒ–‹‡Â?– ‡”˜‹…‡• Čˆ ‹Â? ‘”ƒÂ? ‡ƒ”– ƒÂ?† ƒ•…—Žƒ” Research Institute Čˆ ‘—Â?† ‡ƒŽ‹Â?‰ ƒÂ?† ‰ Hyperbarics Program Čˆ ƒ„‘”ƒ–‘”› ‡”˜‹…‡• Čˆ ‘„‘–‹… —”‰‡”› ‡Â?–‡” ‰ › Č‹ ĆŹ †ƒ ‹Â?…‹Ž) Čˆ ‘Ž› ”‘•• ‡†‹…ƒŽ ”‘—’ Čˆ ‹Â? ‘”ƒÂ? ‡ƒ”– ƒÂ?† ƒ•…—Žƒ” ‡Â?–‡”

Čˆ ‹…Šƒ‡Ž ƒÂ?† ‹ƒÂ?Â?‡ ‹‡Â?‡• Cancer Center

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Lifestyle P U B L I C AT I O N S

PUBLISHER Jim

Norton

ASSOCIATE PUBLISHER Sally EDITOR IN CHIEF Brian

Nicholas

Bienkowski

ASSOCIATE EDITOR Danielle

CREATIVE DIRECTOR Melanie

Geronemus Smit

ART DIRECTOR Alexander WRITERS Laura

Tarrant

Hernandez

Gates, Kevin Lane,

Randi Aileen Press, Bruce Turkel PHOTOGRAPHERS

Downtown Photo/Fort Lauderdale, Dreamfocus Photography, Kevin Lane

ADVERTISING SALES JILL HOROWITZ Jill@lifestylemagazinegroup.com SUSAN CUNNINGHAM Susan@lifestylemagazinegroup.com BONNIE JUDSON Bonnie@lifestylemagazinegroup.com LISA LEE Lisa@lifestylemagazinegroup.com RONA LEVENSON Rona@lifestylemagazinegroup.com SALLY NICHOLAS Sally@lifestylemagazinegroup.com JORGE ROJAS Jorge@lifestylemagazinegroup.com BETH TACHE Beth@lifestylemagazinegroup.com

CHAIRMAN Gary

Press

LIFESTYLE PUBLICATIONS, LLC

88 NE 5th Avenue, Delray Beach, Florida 33483 954.217.1165 | fax 954.252.4432 www.lifestylemagazinegroup.com Š2012 Coral Springs Lifestyle is published by Lifestyle Publications, LLC, all rights reserved. Coral Springs Lifestyle is a monthly advertising magazine. All contents are protected by copyright and may not be reproduced without written consent from the publisher. The advertiser is solely responsible for ad content and holds publisher harmless from any error.

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LIFESTYLEMAGAZINEGROUP.COM | NOVEMBER 2012

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contents NOVEMBER 2012

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COVER STORY

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14 THE BUZZ HEALTH & WELLNESS 16 Health Matters STYLE 22 Travel Style: Christmas in New York City FEATURE 24 Bentley Muslanne

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COVER STORY 28 Farm to Table in Broward HAPPENINGS 40 Have a Heart Concert 42 JA Uncorked! PEOPLE 46 Antonia Rabb

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BIZ STYLE 48 Pawngo 50 Donor Community SCENE ON SITE 58 Parkland Buddies 60 Not My Daughter 62 First Southern Bank 64 Weather Unleashed 66 AND ANOTHER THING

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WARHOL FANS, START YOUR ENGINES Experience the iconic works from America’s most prolific Pop artist, Nov 10 – Feb 10.

moafl.org 12

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CRAZY ABOUT CARS? SO WAS ANDY WARHOL. The Museum of Art | Fort Lauderdale partnered with PNC Bank to present Warhol and Cars: American Icons, bringing more than 40 distinctive pieces of art to South Florida. This is the first exhibition to examine Warhol’s fascination with automotive vehicles as products of American consumer society, making it

a must-see for art and car fanatics alike. The Montclair Art Museum in New Jersey organized the exhibition, which traces the development of Warhol’s work with cars throughout his career. Warhol and Cars pieces date all the way back to 1946 and include early line drawings and 1950s commercial work, paintings, and works on paper from the 1960s through the 1980s that present his signature silkscreen process.

We are happy that this partnership allows us to share our collection with the cultural community of South Florida.” As one of the most iconic and influential artists of the 20th century, Andy Warhol helped define America. His signature images of such American products and celebrities as Campbell’s soup cans, Coca-Cola bottles, Marilyn Monroe, and Elizabeth Taylor have become instantly recognizable. “PNC believes in the power of culturally engaging programs to strengthen our communities,” said Craig Grant, regional president,

“The Andy Warhol Museum is delighted that, through the generosity of PNC, Warhol and Cars: American Icons will be seen at the Museum of Art | Fort Lauderdale,” said Eric Shiner, director of The Andy Warhol Museum. “This show is indicative of Warhol’s larger

practice of examining popular American culture - and what could be more American than cars - through the lens of his art. Warhol and Cars contains some of Warhol’s most accessible and beautiful images including representations of Cadillacs, Buicks, and even the VW Beetle.

An exhibition catalogue published by the Montclair Art Museum, Warhol and Cars: American Icons, written by Gail Stavitsky, MAM chief curator, is the first to focus on Warhol’s Cadillac paintings and other car-themed works within the context of his career. The catalog is available at Books & Books at the Museum of Art | Fort Lauderdale. “Andy Warhol defied the styles of traditional art through his unique focus on American culture and advertising, which later credited him as a pioneer of the Pop art genre,” said William Stanton, Museum of Art | Fort Lauderdale’s interim executive director. “It’s important that our repertoire of exhibitions span a variety of genres that appeal to art enthusiasts of all tastes.” Following a successful run at the Birmingham Museum of Art, Fort Lauderdale will be the last stop on the Warhol and Cars: American Icons exhibition tour.

PNC Bank, Florida East. “We are excited that our relationship with the Warhol Museum in Pittsburgh helped to bring this unique exhibition to Ft. Lauderdale. This not only compliments the Museum’s permanent collection of contemporary art, but supports the cultural vitality of this region.”

Image Credits Counter Clockwise: Andy Warhol, Female Fashion Figure, 1950s, ©AWF, ©2012 The Andy Warhol Foundation for the Visual Arts, Inc. / Artists Rights Society (ARS), New York Andy Warhol, Car, 1950s, ©AWF, ©2012 The Andy Warhol Foundation for the Visual Arts, Inc. / Artists Rights Society (ARS), New York Andy Warhol, Truck, 1985, ©AWF, ©2012 The Andy Warhol Foundation for the Visual Arts, Inc. / Artists Rights Society (ARS), New York Andy Warhol, European License Plate, 1976-1986, 1986, ©AWF, ©2012 The Andy Warhol Foundation for the Visual Arts, Inc. / Artists Rights Society (ARS), New York

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M M thebuzz

MUD RUN CRAZE

MUSIC

MUMFORD AND SONS

After their smash debut Sigh No More, which won British Album of the Year and Billboard Music Awards Top Alternative Album among other awards, Mumford & Sons have a new release Babel. Mumford & Sons uses bluegrass and folk instrumentation, such as a banjo, upright bass, mandolin and piano, played with a rhythmic style based in alternative rock and folk. The foursome, including Marcus Mumford, Ben Lovett, “Country” Winston Marshall, and Ted Dwane – who all play a variety of instruments, bonded over their shared love of “rootsy” music. Look for Babel on the charts, as the band already played on Saturday Night Live to an appreciative crowd and have launched a new tour – U.S. dates will be announced.

It’s just what it sounds like – a mud run! Runners slog through miles of mud and confront a variety of obstacles (which make you climb, jump over fire pits, crawl, swing and sometimes crash), that are most definitely going to test your strength and endurance. Also referred to as Adventure Racing, these events are anything but normal – one event in Florida even has zombies on the course attacking racers. The races are designed to be tough but exhilarating and mostly fun! They’re usually 5k in length and have their rewards – like free beers at the finish line and many have all-out bashes following the races with live music, food and drink. They even have shower stalls set up so racers can clean off and change into new clothes. Speaking of clothing, it’s smart to be prepared for one of these races with trail running sneakers and water proof socks made of high-tech fabric, shorts and shirts that you don’t mind getting wet and muddy and maybe some type of support and protection for your knees and elbows, like Ace bandages or some other sort of wrap to protect them while you are crawling and climbing. Also, don’t go alone; take a few friends and form a team. Run together, help each other when the obstacles get demanding and cheer for each other. Some teams even dress up in goofy outfits like dresses over top of their racing clothes or wear serious military style gear. For more information on Mud Runs and Adventure racing in Florida click here http://mudandadventure. com/events/florida/

B

BROWARD CENTER FOR THE PERFORMING ARTS UNVEILS THE CLUB LEVEL EXPERIENCE

Located on the Mezzanine Level of the Au-Rene Theater, the new Club Level offers patrons an exclusive experience. Club Level guests enjoy complimentary valet parking, open bar, hors d’ouevres, coffee and dessert, along with extra-roomy theater seats in a seating area adjacent to the lounge. With a view of the performance from the stage view windows within the lounge, guests will enjoy a truly unique theater setting. “In what we believe is the first of its kind in a performing arts center, the Club Level at the Broward Center offers a unique entertainment experience for South Florida theatergoers,” said Broward Center President and CEO Kelley Shanley. “With a private lounge offering light fare and cocktails adjacent to oversize, plush theater seating and other top-shelf amenities, the Club Level is designed to complement the social aspects of attending a performance. We’re delighted to introduce this innovative concept to our audiences. It will be the ideal setting for business and group entertainment -- or a memorable night out on the town.” The Club Level lounge will be open 60 minutes prior to curtain, throughout the performance and for 45 minutes after the final bow, allowing guests to relax and linger over coffee or dessert following the show.

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health & wellness HEALTHY THANKSGIVING SNACKS

THANKSGIVING EDITION It’s November and that means Thanksgiving is drawing near – with its glorious foods tempting family and friends to pig out. But it’s possible to eat healthy during thanksgiving. It just takes a little willpower and a fresh approach when preparing the meal.

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TIPS FOR A HEALTHIER THANKSGIVING

Turkey: When it comes to eating turkey stick with the white turkey meat with the skin removed, and take it easy on the gravy. A three ounce portion will save you 50 calories and four grams of fat compared to dark meat. Stuffing: Avoid white bread stuffing. Use multi-grain bread or whole wheat. And replace the chicken broth with low sodium broth. Also, don’t be afraid to add some fruit and toasted nuts to the stuffing. Cranberry sauce: Check out homemade cranberry sauce recipes. They tend to have much less sugar than canned cranberries Mashed potatoes: Use skim milk or low sodium chicken broth instead of whole milk or cream when whipping the potatoes, and cut down on the butter. Potatoes have a wonderful flavor; they don’t need a half stick of butter. Or make sweet potatoes. Dessert: Pumpkin pie is a staple on Thanksgiving and it is surprisingly healthy when compared to other desserts and it is loaded with beta carotene. Blueberry and Cherry pie are also good choices.

GO TAKE A HIKE It doesn’t have to be a hike, but after you’re done eating and cleaning up after your Thanksgiving feast, it’s a great time to take a walk. A nice relaxed walk with family and friends is an excellent way to wrap up your festivities; it’s not only exercise it’s a bonding experience.

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Most people think of Thanksgiving as an all day feast with hors d’oeuvres and snacks followed by the main meal. Try these healthy snacks to cut down on your caloric intake: Fresh fruit: An array of colorful fresh fruit such as strawberries, slices of apples and pears, melon and grapes create a beautiful presentation – and they’re tasty. Cheeses: Try low fat cheeses, such as cheddar and jack cheese. Or you could put out some brie to pair with the fruit. Dips: Make your favorite dips but use fat free Greek yogurt instead of sour cream. And instead of fatty chips, cut up and serve fresh vegetables for the dip. Nuts: Nuts have abundant amounts of protein, fiber, healthy monounsaturated fats, vitamins, nutrients, and antioxidants. Try walnuts, almonds, pistachios and pecans.

health

MATTERS

TURKEY CONTROVERSY: DEEP FRYING Some turkey enthusiasts believe that deep frying a turkey is the best possible way to keep the bird moist and delicious. But deep frying food is a no-no, right? Well, if you use 100% peanut oil you could be limiting the poor health impact of frying. The American Heart Association says, “Most of the fats you eat should be the “better” fats – monounsaturated or polyunsaturated fats.” Vegetable oils (canola oil, olive oil, peanut oil, and sunflower oil) are recommended sources of these fats. A 4-ounce serving of roasted turkey has 241 calories and 12 grams of fat while a 4-ounce serving of turkey deep-fried in peanut oil comes in at 253 calories and under 14 grams of fat, a slight difference. You can purchase turkey deep fryers at Amazon, Home Depot and Target.

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health & wellness

Connecting With Your Kids Through Sports And School BY DAVID SHERMAN

As I spoke about in last months’ column, kids connect best with you when you, the parent, are actually enjoying yourself as much as they are. I have two boys and through coaching all of their sports, we have developed a bond greater than I could have hoped. You don’t actually have to be the head coach. You can be the assistant or the score keeper and the snack mom. Just being at the field and supporting the kids and learning what to do from the coaches to help the child do better for the next game will show enough interest to bond. Children are very perceptive and are far more aware of your involvement than you think. Having the parents, if possible, at the field as often as possible will create a good sense of family unity even if the parents are divorced. Those are some of the best memories I have as a kid. I have coached 13 seasons of sports so far and always get emotional when a kid performs well and the first thing they do is turn around to the stands to see if their family saw it, like clockwork. My 8-year-old actually started his own blog called AJs’ World of Sports where he documents his sports achievements. Another great way to connect is through their school. This needs to be done sooner than later because the

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NOVEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM

teenagers may not be too thrilled with mom or dad being around their friends. I try and volunteer in the lunch room, clinic and field trips pretty regularly. The way my boys’ faces light up when they come in for lunch and I am there is priceless. They are actually happy that I am there and show me off to their friends. Like I said the teenagers may sing a different song. It is also a great way to stay connected for parents who are divorced and don’t have the kids for a week at a time. That is my situation and the boys never go two days without seeing me because of either coaching or school activities. I think because of the involvement in the kids’ lives at an early age, you can get and stay connected as the children get older and keep those lines of communication as open as possible. Please feel free to contact me for more info on my fitness training or Life Coaching services at GPSLifeStyle@ Hotmail.com or 954-649-3283.

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at university hospital & medical center, nothing’s more important than…

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ELEGANCE with an edge N

amed after the famous corner at the end of the straight-away at Le Mans, where Bentley vehicles have roared to six victories, the Mulsanne exhibits Bentleys sporting pedigree and its unmatched flair for luxury. When first introducing this vehicle Dr Franz-Josef Paefgen of Bentley remarked: “The challenge we set our engineers was to create a new, grand Bentley that would stand as the pinnacle of British luxury motoring, offering the world’s most exclusive driving experience. They have responded to this challenge with real passion, and the result is a luxury grand tourer that sets new standards in terms of comfort, effortless performance and handcrafted refinement – the very qualities for which Bentley is renowned.“ And new to the 2013 model is a standard ultra-slim, tilt-opening sunroof with tinted glass, which draws light into the cabin. The sunroof is also equipped with a color-matched Alcantara blind that silently closes at the touch of a button. Other standard features on the Bentley Mulsanne include: s 6.7 liter twin-turbocharged V8, producing 505 hp and 752 lbs. ft. torque s Drive Dynamic Control: four driver-selectable settings – Three standard modes: Bentley, Sport and Comfort and a fourth mode “Custom” allows the driver to tune the system to his or her driving style s Paintwork applied and polished by hand to a mirror-finish: A choice of 28 paint colors customized for the Mulsanne s Hand-selected leather to all trimmed surfaces including seating, console, door panels and more

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NOVEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM

s Front seats with 12-way electrical adjustment, including lumbar support, two memory positions and adjustable heating s 8” high-resolution color screen to display “infotainment” and vehicle systems information, which is automatically concealed behind a veneered panel when not in use s Central Multi Media Interface (MMI) rotary controller with convenience keys for instant access to the main system of menus: Navigation, Telephone, Radio, Media, (including DVD’s when fitted) Tone, Information and Car systems s Satellite navigation system integrated in car’s hard disc, ensuring fast route calculation. Four map configurations in system including 3-D topographical maps and city views and day/night display modes s Mulsanne audio system with 14 speakers – two subwoofers, powered through six channels with digital sound processing s Full iPod and MP3 player compatibility including full-color album art display and video playback s Telephone system with Bluetooth wireless connectivity

But that’s not all; Bentley is also introducing the new Mulsanne Mulliner edition. This Mulsanne is a distinctive and sportier interpretation, blending a range of eye-catching design features such as unique painted or polished 21-inch wheels with race-derived, titanium fasteners; a pair of sweeping wing vents made from cast, polished stainless steel that duplicate Bentley’s “Flying B” emblem, which emphasize the effect of speed and movement on this physically dynamic car; intricate Diamond Quilted leather on the front and rear seats and door casings; and the Drive Dynamics Control system that offers the “Sport” setting providing improved steering accuracy, grip on the road and body control. Both versions share the same engine, which propels them from 0-60 in just 5.1 seconds and a top speed of 184 mph. Bentley also announced that all Mulsanne models offer the option of “an exquisitely detailed, Bentley designed, luxury bottle cooler and rear cabin storage area with space for two full-size Champagne bottles in a canted position.” Included with this bottle cooler are three hand-blown and hand-cut lead crystal champagne flutes, created by British designer, David Redman of London. And now this singular, grand touring Mulsanne lineup will be available to residents of South Florida. Sales Manager (Bentley/Rolls Royce Motor Cars/Aston Martin Fort Lauderdale) Howard Schwartz, remarked, “The new 2013 standard sunroof Mulsanne model will be available in November for show and test drive.” Asked if the Mulsanne had any competitors in the car market Mr. Schwartz replied: “The Mulsanne is at the top of the Bentley lineup. The only real competitor to the Mulsanne would be the Rolls Royce Phantom – the Mulsanne is Bentley’s answer to the Phantom.” For more information regarding the Mulsanne and the Mulsanne Mulliner edition contact Howard Schwartz at 954-779-2009 or email at hschwartz@holmanauto.com

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Farm toTable BY JULIE KAY

IT’S BEEN SAID THAT FLORIDA, WITH ITS SCORCHING SUMMERS, IS AMONG THE HARDEST STATES FOR FARMING, PARTICULARLY GROWING PRODUCE. But that hasn’t stopped the Farm-to-Table movement from taking root in South Florida, where residents are in the market for healthful organic food that is gentle on the environment. The Farm-to-Table movement is still in its infancy, having only gained attention (and a moniker) within the last decade. The idea behind it is that food, particularly produce, not only tastes better and is more nutritious when purchased locally but is also more environmentally friendly because it doesn’t have to be flown, trucked or shipped from other areas or even countries. According to the Leopold Center for Sustainable Agriculture, in a study of 16 common fruits and vegetables, the average one travelled just under 1,500 miles before it was sold to a consumer. Additionally, 39 percent of fruits and 12 percent of vegetables were imported from other countries. To keep food from spoiling during its long travels, some produce is picked before it’s ripe, which means it has not fully absorbed necessary nutrients from its soil environment. On the environmental front, moving produce 1,500 miles burns around 500 gallons of diesel fuel. Additionally, on a financial basis, local farmers and economies are continually losing money to upstate New York, California, Chilean and other out-of-town farmers. Not only are local farmer’s markets sprouting up where people can buy locally grown produce, but restaurants that buy and serve local products – called Farm-to-Table restaurants – are also gaining popularity, albeit slowly. While Miami-Dade boasts a handful or more of such restaurants, Broward County only has a couple exclusively Farm-to-Table restaurant, Market 17 in Fort Lauderdale and the Nuage Café in Parkland. However, a growing number of other restaurants throughout the county are striving to become Farm-toTable and are at the minimum, organic, vegan and raw.

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NOVEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM

SUBLIME

Market 17 at 1850 SE 17th St. was started by brother and sister Kirsta and Aaron Grauberger two years ago. The siblings, who were raised in Colorado by a father who grew his own vegetables in a greenhouse, wanted to open a restaurant that emulated their own lifestyle, and were particularly inspired by the restaurants of Napa Valley in California. They knew it wouldn’t be easy to run a Farm-to-Table restaurant in Florida but were resolved to open Broward’s first such eatery. “We’re a great agricultural state but we definitely suffer in the summer, compared to a place like California that grow year-round,” said Kirsta. “This was a market that was not being served. And the demographics were right.” The upscale eatery has been well received by patrons, some of whom come from West Palm Beach or Miami and don’t mind that the meals cost from 15 to 20 percent more than at other restaurants. Menus at Market 17 are changed on a daily basis and vegans and vegetarians have choices galore. The most popular dishes are the Florida snapper and game meat such as buffalo. To find food free from pesticides, chemicals or hormones and animals raised in a humane environment, Market 17 buys from 50 different farmers, ranches and fishermen, including Swank Farms in Loxahatchee, Aaldmon Farms in Lake Worth, The Urban Farmer in Pompano Beach, Winter Park Dairy in Winter Park, Gary’s Seafood in Orlando and Palmetto Creek Farm in Avon Park. In select cases, the restaurant will buy from out of state vendors, however nothing is ever bought outside the United States.

“We’re a great agricultural state but we definitely suffer in the summer, compared to a place like California that grow year-round.”

MARKET 17

PHOTO BY DOWNTOWN PHOTO/FORT LAUDERDALE

KIRSTA AND AARON GRAUBERG

Another Fort Lauderdale restaurant, Sublime, grows many of its own herbs and vegetables on the roof of the restaurant at 1431 North Federal Highway, Fort Lauderdale, FL and at an off-site garden. The restaurant which counts celebrities like Paul McCartney, Bob Barker and Alec Baldwin as regulars opened in 2003 and closed briefly after Hurricane Wilma. A gourmet vegan restaurant, Sublime was started by Nanci Alexander, founder of the Animal Rights Foundation of Florida in order to show that vegan food could be just as, well, sublime as non plant-based food. One hundred percent of the restaurant’s profits support animal welfare efforts. If you go to the roof of the restaurant, you’ll see eggplant, tomatoes, zucchini, basil, arugula and other vegetables and herbs growing wild. A full-time caretaker is in charge of tending to the garden.

LIFESTYLEMAGAZINEGROUP.COM | NOVEMBER 2012

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THIERRY BROUWERS

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NOVEMBER NO N OVEM EMBER ER 2012 201 20 12 2 | LIFESTYLEMAGAZINEGROUP.COM LLIIF FES FE E EST ES ST TY YLEMA EM EM MA AG GA GAZ AZ AZIN INE NE N EGRO GR G ROU RO UP UP. P..COM P .COM CO CO OM M

PHOTO BY DOWNTOWN PHOTO/FORT LAUDERDALE

“When you buy produce in stores, it’s lacking nutrients,” Brouwers said. “I try to go for the best nutrients possible.”

PHOTO BY DOWNTOWN PHOTO/FORT LAUDERDALE

NUAGE CAFÉ

In Parkland, Nuage Café at 5903 W. Hillsboro Blvd. offers what is likely the only raw vegan and Farm-to-Table buffet, open for lunch and dinner. Owner Thierry Brouwers opened the café in December 2011, naming it after the French word for cloud because he considers water the most important element on earth. A self-taught raw food chef, Hippocrates Health Institute practitioner and scientist who studied cooking in France, Brouwers, whose alias is “Superlight,” Brouwers grows his own wheatgrass, sprouts, lentils and other vegetables and herbs hydroponically and also on trays in his home kitchen. He also buys from local farms. Brouwers is so serious about serving organic food high in nutrients he uses a device called a refractometer to test the nutritional value of fruits and vegetables before buying them, placing the hand-held device deep into the soil for a reading. “When you buy produce in stores, it’s lacking nutrients,” Brouwers said. “I try to go for the best nutrients possible.” Devotees travel from as far away as Jupiter and Tampa to sample the eatery’s lunch and dinner buffets or the veggie pattie, pineapple-mushroom-sun-dried tomato pizza, lucid dream tea, banana ice cream and the famed Magic water. Some also take part in the drumming circles, yoga, holistic medicine lectures and speed dating, making the Nuage Café a one-stop shop for health, fitness and love.

MY ORGANIC CORNER Open for just six months, My Organic Corner at 127 Weston Rd. in Weston serves fully organic food made to order and served in biodegradable serving ware. The eatery buys its products from such companies as Fair Trade Organic Coffee, Organic Loose Leaf Teas, Grounds for Change, Applegate, Simply Organic, Global Organic (produce) and Ezekial 4:9 bread. In addition to organic salads, wraps, their popular vegan cheeseburger, smoothies, soups and juices, the restaurant offers a daily “facebook” special of the day, such as Moroccan tofu with chickpeas, squash, zucchini and onions, served with jasmine rice, for $8.99.

LIFESTYLEMAGAZINEGROUP.COM | NOVEMBER 2012

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No place exemplifies farm to table more than Batten Farms in Davie, newly reopened under the auspices of the North South Institute and the Davie Agri-Tourism Center. There, you can have lunch at the Market Kountry Kitchen and then buy your own fruit and vegetables grown in a special soil bag out back. The restaurant serves up decidedly nonorganic food like country barbecue and jerk kitchen along with fresh vegetable soup made with broccoli, pumpkin and herbs grown out back. Fans come from throughout the tri-county area for the fresh smoothies and juices.

PHOTO BY DOWNTOWN PHOTO/FORT LAUDERDALE

BATTEN FARMS

PHOTO BY DREAMFOCUSPHOTOGRAPHY.COM

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Elevation Burger in Coral Springs, at 2908 University Dr., is part of a chain serving up organic, grass-fed, free-range burgers, ground up on the premises. “Better for you and better for the environment” is the motto of the chain, which also has locations in Miami, Miami Lakes and Pembroke Pines in Florida and elsewhere in the country. The “fast” but not “fast food” restaurant offer “fresh, sustainable and local when practical” ingredients for their burgers, veggie burgers, grilled cheese sandwiches and milkshakes. The cookies, iced tea and beef are certified organic.

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KENSINGTON GLEN

Čą ČŹČą Čą

쎛Ž�ȹŠ�ȹ$468,800

쎛Ž�ȹŠ�ȹ$950,000

Wow! Absolutely perfect condition on this highly upgraded 5/3 home  Â’Â?‘ȹÂ?ÂŠÂœČąÂ‘ÂŽÂŠÂ?ÂŽÂ?ČąÂ›ÂŠÂ’ÂœÂŽÂ?ČąÄ™Â‹ÂŽÂ›ČąÂ˜Â™Â?Â’ÂŒČąÂœÂŠÂ•Â?ȹ ÂŠÂ?ÂŽÂ›ČąÂ™Â˜Â˜Â•ČąÂ˜Â—ČąÂ’Â—ÂŒÂ›ÂŽÂ?’‹•ŽȹÂ?Ž—ŒŽÂ?Čą cul-de-sac lot backing to preserve/park! Maple & granite kitchen! ŒŒ˜›Â?Â’Â˜Â—ČąÂ‘ÂžÂ›Â›Â’ÂŒÂŠÂ—ÂŽČąÂœÂ‘ÂžÄ´ÂŽÂ›Âœȹǭȹ–˜›Žǡ

Spectacular water & golf views! This elegant estate home has been totally upgraded and features 2 master suites, media room, study & 5 full bedrooms. Â?‘Ž›ȹ Â?ŽŠÂ?ÂžÂ›ÂŽÂœČą ’—Œ•žÂ?ÂŽČą –Š›‹•Žȹ Ç­Čą  Â˜Â˜Â?Čą ÄšÂ˜Â˜Â›ÂœÇ°Čą Â?›Š—’Â?ÂŽČą Œ˜ž—Â?Ž›Â?Â˜Â™ÂœÇ°Čą ÂœÂ?ÂŠÂ’Â—Â•ÂŽÂœÂœČą Š™™•’Š—ŒŽœȹǭȹĹ˜ČąÄ™Â›ÂŽÂ™Â•ÂŠÂŒÂŽÂœÇŻČą Š—¢ȹŒžœÂ?Â˜Â–ÂœČąÂ?ÂŽÂ?Š’•œǡȹ ÂžÂĄÂžÂ›Â’Â˜ÂžÂœČąÂ–ÂŠÂœÂ?ÂŽÂ›ČąÂœÂžÂ’Â?ÂŽÇ°ČąÂœÂ’Ä´Â’Â—Â?Čą area, 2 walk & built-in closets, marble master bath! The tropical pool includes a rock waterfall/pond. Covered & screened patio, built-in summer kitchen & gas grill.

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Beautiful 7 bedroom and 6 bathroom estate home in desirable Pine tree Estate in Parkland. Has spacious and modern layout that will leave you breathless. Entertainment area inside and barbeque are outside with large land area for privacy.

ÂĄÂšÂžÂ’ÂœÂ’Â?ÂŽČąÂŽÂœÂ?ŠÂ?ÂŽČąÂ‘Â˜Â–ÂŽČąÂ’Â—ČąÂ?Â‘ÂŽČąÂ™Â›ÂŽÂœÂ?Â’Â?Â’Â˜ÂžÂœČąÂ•ÂŠČą ŽœŽ›Â&#x;ÂŽÇŻČą Â™ÂŽÂ—ČąÄšÂ˜Â˜Â›ČąÂ™Â•ÂŠÂ—ȹ Â’Â?‘ȹ‘’Â?‘ȹ vaulted ceilings, large master bedroom, 2 zone upgraded a/c with custom air ę•Â?›ŠÂ?Â’Â˜Â—ČąÂœ¢ÂœÂ?Ž–ǯȹ ÂŠÂœČąÂ—ÂŽ ȹÂ?Â’Â•ÂŽČąÂ›Â˜Â˜Â?ȹŠ—Â?ȹ•Š›Â?ÂŽČąÂŒÂ’Â›ÂŒÂžÂ•ÂŠÂ›ČąÂ?›’Â&#x;ÂŽ ÂŠ¢ǯȹ Â‘Â’ÂœČąÂ‘Â˜ÂžÂœÂŽČąÂ’ÂœČą ™Ž›Â?ÂŽÂŒÂ?ČąÂ?Â˜Â›ČąÂŽÂ—Â?Ž›Â?Š’—’—Â?ȹ Â’Â?‘ȹŠȹÂ?›ŽŠÂ?ČąÄšÂ˜ ǯ

˜—Â?ŠŒÂ?Čą ŠÂ&#x;Ž›Â?Â˜Â—Čą Â’ÂĄÂ˜Â—ČąÂŠÂ?ČąĹ&#x;śŚȹŚĹ&#x;ĹœČŹĹšĹ?ŚŚ

˜—Â?ŠŒÂ?Čą ŽŠ—ȹ ÂŒ ÂŠÂœÂ‘ČąÂŠÂ?ČąĹ&#x;Ĺ›ĹšČŹĹžĹ˜Ĺ&#x;ČŹĹ?Ĺ?Ĺ&#x;Ĺ–

Dan Zachofsky

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Gillian Wilson Jennifer Fiorenzi Rick Szambelan LIFESTYLEMAGAZINEGROUP.COM | NOVEMBER 2012

39

happenings

19 JANUARY HAWKS LANDING CLUBHOUSE 954.465.0923

Have A Heart Concert… BY KEVIN LANE

“From last year’s success, we were able to rent a property with a house and build kennels and play areas for the rescue dogs,” enthused Janice Green, Founder of Have A Heart charity. “Our professional trainer, Rayfield Baisley of Alpha Dog Academy, resides on the property and our dogs all get lots of outdoor play, love, attention and basic training.” In an effort to replicate and build upon the success of last year’s Have A Heart, Inc. Concert

LEE ROCKER

fundraiser, Janice Green along with Susan Fischer are planning another spectacular musical evening packed with live music, DJ, dancing, food, drinks and a live auction. The 2nd Annual Have A Heart, Inc benefit concert takes place on Saturday, January 19th at the Hawks Landing Clubhouse, 500 Hawks Landing Circle in

40

THE ST

RAY CA TS

tion. The concert Plantation. starts at 7:30 p.m. and features The k who h will ill Stray C Cats’’ L Lee R Rocker, be performing all of the Stray Cats’ hits, including “Rock This Town.“ Tickets are $125.00 and includes the concert, two drink tickets, food and desserts. Have A Heart, Inc. is a South Florida non-profit, 100% volunteer-based canine rescue organization. “We rescue unwanted, homeless dogs and keep them safe, healthy, and socialized until the perfect new home can be found,” Janice explained. Prospective adopters are educated on proper pet health and wellness, with an emphasis on heartworm prevention. In an effort to make the adoption process as easy as possible and to help ensure that each dog is matched with a suitable family, Have A Heart, Inc. has a short application form which can be found on-line. “Families adopting the dog are asked to make a donation to help cover the cost of veterinary care, vaccines, spay/ neuter, microchip and boarding fees. All of the pups are also on

NOVEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM

“We rescue unwanted, homeless dogs and keep them safe, healthy, and socialized until the perfect new home can be found.” monthly heartworm and flea and tick prevention,” said Debbie Isles, Director of Operations. Have A Heart, Inc. is currently seeking foster parents. “Even if you have a pet at home, you may be able to fit in a temporary house guest to help make the transition from kennel life to family life. Becoming a foster parent can be an enjoyable and rewarding experience,” Janice added. Corporate sponsors include Petco, Chewy.com, the Molly Hatchet Band, Alpha Dog Academy, Bad Company, former lead singer Brian Howe, and Dog Pack Snacks. Call Susan Fischer for reservations at (954) 465-0923. Visit www.AdoptTheDog.com to make a donation or call (561) 235DOGS. Check out www.facebook. com/haveaheartfl. LP

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41

happenings

THE CIRCLE OF WISE WOMEN… JUNIOR ACHIEVEMENT OF SFL’S POWERHOUSE VOLUNTEER GROUP BY RENÉE K. QUINN

Nestled in a corner of the Broward College campus in Circle of Wise Women are eligible to join the advisory Coconut Creek sits JA World Huizenga Center, a 60,000 council. Come and join us. Meet the Circle at http://www. square foot facility designed to teach area students about business and financial literacy. In fact, this is the world’s jaworlduncorked.com/cause/circle-of-wise-women The circumstances that motivate someone to devote largest Junior Achievement educational facility and one their time and energy to helping others are as individual of only 30 in the world! Junior Achievement of South Florida’s Circle of Wise as people. In the case of Kit Schulman, chair of last year’s Junior Achievement’s JA Women is a group of World Uncorked! event, educational advocates it was the desire to help who believe they can ensure that all children affect positive changes have the opportunities in students’ attitudes, that her own children performance, and their had. “I joined Junior future outlook. Wise Achievement because I Women understand the wanted to continue to help need to transform how children be successful students view the world and this was my way of work, personal finance, of giving back after my free enterprise and their children graduated from own potential for success. high school.” They are committed Junior Achievement to helping provide the maintains an active resources necessary for Junior Achievement to FOUNDING MEMBERS JANET DAVIS, LORRAINE THOMAS vision, front and center, AND MELISSA AIELLO on how they can have a offer their full range of programs, which impart sound economic principles to positive impact on the lives of more students as guided youth K-12. Wise Women participate in hands-on activities, by their core values: s Belief in the boundless potential of young people provide financial support and forge new partnerships for s Commitment to the principles of market-based JA in the communities in which they live and work. economics and entrepreneurship Founded in May of 2009, the Circle of Wise Women‘s s Passion for what we do and honesty, integrity, and core belief is that Wise Women Can Change Education and excellence in how we do it they have made that a reality by contributing $750,000.00 s Respect for the talents, creativity, perspectives, and to Junior Achievement’s programs to date, reports backgrounds of all individuals founding member and JA’s Director of Development s Belief in the power of partnership and collaboration Diana Metcalf. s Conviction in the educational and motivational “Our community came together to support the impact of relevant, hands-on learning establishment of JA World...what a great achievement! It “From our values, we articulate our purpose and vision, is a pleasure to continue to support JA and its endeavors on behalf of our children. The Circle of Wise Women is comprised of our core ideology: To inspire and prepare a fun and easy productive way to support JA and our young people to succeed in a global economy. It’s not an passion for education,” said Circle member Virginia easy task. But it’s the kind of challenge that JA takes on with creative energy, fervor, and decisive action,” said “Ginny” Miller. In 2011, the Circle created an advisory council to set Melissa Aiello, President and CEO. Junior Achievement has recently adopted a strategic goals and guide the Circle initiatives. coordinated by founding members Diana Metcalf and Renée Quinn, plan to guide the organization’s growth and development to focus on membership initiatives and guiding their over the next several years. This plan will ensure that JA signature fund raising event JA World Uncorked!. The team is vital to those who build the future. The Circle of Wise includes: Membership Liaisons – Virginia “Ginny” Miller, Women an integral part of this plan. “We believe that it is our legacy to assist the next Kit Schulman and Genia Duncan Ellis, Investment Circle Advisor – Lorraine Thomas, Communication Liaison – generation by mentoring them through exposure and Renée K. Quinn, Corporate/Community Advisors – Lacey engagement. This process will provide the foundation Brisson, Isabel Hebert, Susan Renneisen, Lisa Scott- for educated and prepared good citizens with unlimited Founds, and Dawn Stagliano, Community/Foundation opportunities for their future. A Wise Woman knows that Advisors – Kathryn Krause, Jane Toney, and Linda Von opening a door for a young mind can change their life,” Allmen, JA World Uncorked! Chair – Barbara Capeletti, said CWW member Genia Duncan Ellis. and Culinary Chair – Alyssa Lovitt. All members of the

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NOVEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM

THE FORK & CORK AFFAIR JA World Uncorked!, hosted by the Circle of Wise Women, is the program’s biggest fundraiser of the year at Junior Achievement of South Florida. Thanks to generous partners and sponsors, 100% of the proceeds from ticket sales go to Wise Women initiatives supporting children’s education. This year, Junior Achievement of South Florida hosts JA World Uncorked! presented by Southern Wine & Spirits of Florida on Saturday, Jan. 19, at 6:30 p.m. at JA World Huizenga Center at Broward College. This “Fork & Cork Affair” will delight the senses as guests stroll through the mini-city known as JA World. From 6:30 p.m. to 10:30 p.m. they will sip and savor world-class wines and spirits from Southern Wine & Spirits of Florida, and intriguing craft beers from Brown Distributing Specialty Beers; sample culinary creations from South Florida Chefs and restaurants; delight in Uncorked!’s Dessert Bash, featuring a never-ending spread of chocolates, ice creams, cake pops, caramel popcorn,

“I joined Junior Achievement because I wanted to continue to help children be successful and this was my way of giving back after my children graduated from high school .“

Italian ices, cupcakes and more, then mingle in our alley ways and lounges, bid on auction packages and dance the night away to the decade-spanning sounds of the EDGE Band. WANT TO GO? Tickets are on sale now for this multifaceted 21+ event at $150 per person. For additional information see our website at www.jaworlduncorked.com and get social with us at: » Foursquare.com/jaworlduncorked » Facebook.com/circleofwisewomen » Pinterest.com/jaworlduncorked/ » and Twitter.com/jaworlduncorked

JASF SIGNIFICANT ACHIEVEMENTS Junior Achievement of South Florida has been recognized by JA Worldwide with the Summit Award for Financial Solvency, Program Impact, Program Quality, and Overall Management Effectiveness. Junior Achievement of South Florida just completed (June 30, 2012) the third operating year of the largest outreach for Capstone programs in the world. Since opening in the fall of 2009, over 112,000 students have studied and visited JA BizTown and JA Finance Park at JA World Huizenga Center. JA was accepted and fully participated in the Community Foundation of Broward’s “Boards in Action” leadership training. This enabled JA to create a high level, effective and engaged Board of Directors to further lead in advancing the mission of JA. The provision of JA Summer Camp in June and July of each summer is an augmented and extended version of JA BizTown. Over 200 disadvantaged students are served each year. Junior Achievement World has become a unique learning resource for a wide range of children with disabilities. The third USA placement of exact bronze replicas of the U.S. Constitution and the Bill of Rights were gifted to JASF and are now housed in a new gallery within JA World Huizenga Center. Sponsorship provided also allowed JA to secure a copy of the Constitution and the Bill of Rights for every 8th grader in Broward County. These 8th graders now see and experience these historic and world changing documents. These are examples of excellence in our field because we have been able to serve thousands of students, increase impact, remain solvent, and inspire a community via a 5 star, educational facility that brings joy back to the education arena for local children!

TEAM UNCORKED! RENÉE K. QUINN, JASON LEIDY AND SANDI KATZ READY TO GET THE WORD OUT!

LIFESTYLEMAGAZINEGROUP.COM | NOVEMBER 2012

43

7th ANNUAL

Recycled Fashion Show ARCHITECTURE RESTYLED 7:00PM FRIDAY NOVEMBER 16

(FOFSBM "ENJTTJPO $50 per person To Purchase Tickets Call (954) 424-5022 751 SW 121st Avenue, Davie, FL 33325 YoungAtArtMuseum.org

A Night of Fashion and Fun! Your Admission Includes: t $PDLUBJMT BOE )PST E PFVWSFT DPVSUFTZ PG 8IPMF 'PPET .BSLFU t (JWF " 8BZT BOE %PPS 1SJ[FT DPVSUFTZ PG .BDZ T t /BJM "SU CZ ,BJ[FO Proceeds will benefit YAA Teen Leadership Program

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45

people happenings

One Last Child… A Family Memoir BY KEVIN LANE

“One Last Child was a fabulous read. I truly enjoyed this book because it was a saga of a family and one woman’s life. An incredible story of the American dream - coming to this country penniless and creating a grocery store empire,” writes Sandra G. Another reader who gave the book, One Last Child a 5 out of 5 stars in their Amazon review, writes that “...Ms. Rabb has woven a story that encompasses not only the history of the iconic Rabinovitz family, from their roots in Russia to the establishment of New England’s first supermarket, it is also the story of one child’s journey to find herself. This is a story that must and should be read.” Coral Springs’ resident, Antonia Phillips Rabb has penned a compelling and emotional story about an emigra emigrant experience that started in 1892 at Ellis Island, where an incredible 10,000 immigrants a day were immig comin coming to America looking for a better life in the new world. One of those peop people was the young son Rabinovitch of Nachman N wh who would found Stop Shop, the innovator of &S the modern supermarket. Jacob Rabinovitch had his f a t h e r ’s intellect that combined in m magnificently with an America vibrating with opportunity. Jacob also had Nachman’s Tay Sachs gene, resulting in Jacob’s four children dying during childhood. That’s where the author comes in… She was adopted by Jacob at three months of age. Antonia Phillips Rabb’s engrossing new memoir of her life both in and on the periphery of one of Boston’s most respected, prominent families is a

antonia rabb

i i 46

NOVEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM

ANTONIA PHILLIPS RABB

sprawling, colorful multi-generational saga brought vividly to life. Stop & Shop’s roots can be traced back to 1892, when Yente Rabinovitz opened a grocery store, called Rabinovitz and Sons at 134 Salem Street, in Boston’s North End. This store lasted at this location until 1908. In 1914, the Rabinovitz family founded the Economy Grocery Stores Company in Somerville, Massachusetts. By 1947, Economy Grocery Stores had grown into a flourishing chain of 86 supermarkets and the name of the company was changed to Stop & Shop, Inc. In the 1980s, Stop & Shop pioneered the superstore concept in New England, opening the first Super Stop & Shop in 1982. In 1998, the family enterprise was sold. One Last Child encompasses Rabb’s personal life, as well as the near-century and-a-quarter of tremendously accelerated cultural change in Boston and, indeed, America. She tells her story without polemics, most notably in the depiction of opportunities for girls and women over the decades. Ms. Rabb has written nine books of poetry and currently facilitates classes in creative writing in area libraries, learning centers, and private communities. She is a mother of six and grandmother of 17. Visit http://antoniaphillipsrabb.com. LP

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biz style happenings

Online Pawn Shop Offers A Smart Financial Solution For The High-End Customer With the innumerable amount of financial tips when savings strategies available to consumers, it’s rare you come across pawning as a way to deal with burdening expenses. However, one company is revolutionizing the pawning industry by offering their services as more than just a pawn shop, but as an alternative financing solution - and it’s all conveniently online. Pawngo.com is the first full service online pawn shop in the U.S., specializing in loans of up to $1 million to help individuals, families, and even small businesses get the immediate cash they need. Pawngo appraises your item, provides shipping, and is able to “My Pawngo Rep was deposit the loan into your so wonderful and bank account within days of supportive. I placed my receiving the item. Launched by Todd Hills checking account info in June 2011, Pawngo on the web and the began after Hills’ 25 years loan quote came back, of experience owning and just as promised, which operating more than 50 pawn shops. When starting was a relief.” Pawngo, his mission was to bring convenience and credibility to the increasingly popular pawning industry. Hills states that: “Traditional lending institutions are simply not able to meet the cash-flow needs of America right now. When the bank says no, individuals seeking immediate funding don’t have a ton of other options. Pawngo gives consumers access to capital without credit checks or financial disclosures.” The growing demand of alternative lending services across the country has allowed Hills to reinvent the industry by expanding the breadth of Pawngo’s product offering and delving into untapped markets. One of these markets includes their new Luxury Asset Division, which caters to a large y portion of their customer base who occupy d a higher income bracket than standard pawn shops. Led by GIA Gemologist, Kelle Graham, Pawngo’s Luxury Assets Division is dedicated to providing a more personalized experience for customers who have large scale loans. Graham notes that her high end clientele are always pleasantly surprised when they come across Pawngo, as most were not previously aware they could secure money against items they already own. One such customer is Linda Wintersteen. Living in a small ski resort town means few places to secure money against high end assets, but after some research, Linda used Pawngo to secure a loan on her

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NOVEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM

Louis Vuitton handbags and luggage. When asked about her experience with Pawngo, Linda states: “I felt comfortable from the moment I started looking at the website and then a chat came on. My Pawngo rep was so wonderful and supportive. I placed my checking account info on the web and the loan quote came back, just as promised, which was a relief. I filled out the form and then I got an email back saying my account will have the cash in tomorrow.” High end jewelry, fine watches, diamonds and precious gems are some of the luxury items Graham and her highly-trained team appraise based on several criteria such as current diamond values and market vs. retail value. Pawngo currently holds a $100K diamond ring on loan in their vault. Pawngo has already loaned nearly $9 million since opening last year, and Hills believes the difference lies in the trust his company has built with their customers. Hills wants to keep his online business personal and even goes so far as to prefer the term “life event” over “transaction.” With more people than ever struggling in this economy, Pawngo offers a discreet, quick and safe way to pawn luxury items without losing precious heirlooms for good. If you or someone you know might be interested in speaking with Kelle Graham directly about any luxury items, feel free to contact her directly at Kelle@Pawngo. com or call Pawngo’s direct line at 1-(866)-499-2363. LP

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biz style happenings

Donor Community Helps Local Non-Profits Raise Funds and Engage Their Communities The past five years have been difficult for the nation’s nearly 300,000 mid-sized non-profits. Many businesses have cut back on their event sponsorships and personal giving through traditional sources has declined. In response, many non-profit organizations have been forced to cut staff and scale back programs relied upon by some of the most vulnerable members of our community. As a result, non-profits are now taking a hard look at their traditional fundraising strategies and actively seeking new revenue sources. Most have correctly concluded that online fundraising offers the best opportunity to build a stable, long-term revenue stream. Yet, until recently, they have lacked the tools and technologies needed to pursue online fundraising in an efficient and ongoing way. Now, thanks to South Florida based software firm, DonorCommunity, all of that has changed. DonorCommunity’s cloud computing “Software as a Service” platform enables non-profits to cultivate donors, increase their fundraising efficiency and broaden awareness of their mission and goals online with unprecedented ease and efficiency. By expanding their reach and reducing their costs, DonorCommunity enables non-profits to devote more of their resources to delivering essential programs and services to their communities. “DonorCommunity is dedicated to serving the tens of thousands of small to mid-sized U.S. non-profits that play such a critical role in community life,” said David Blyer, DonorCommunity Founder and CEO. “Cloud computing makes it possible for us to provide these organizations with a software solution that is very affordable and perfectly attuned to their needs. We’re unique in the marketplace.” Among its South Florida clientele, DonorCommunity counts The Boys and Girls Clubs of Broward, Dan Marino Foundation, Can’t Stomach Cancer Foundation (Debbie’s Dream), ChildNet, The Children’s Fund for Glycogen Storage Disease Research, 2-1-1 Broward, Davie Police Athletic League (PAL), St. Vincent de Paul Seminary, Laurens Kids, The Haven and many others. Since implementing the DonorCommunity platform this past summer, The Children’s Fund for GSD Research has already realized significant benefits. According to Vice President & Fundraising Chair Lisa Hodes, “We are a very small foundation with a narrow audience, making it difficult to generate funds. Donor Community has streamlined our fundraising process and broadened our reach, enabling us to increase both our constituent base and revenue. DonorCommunity’s online marketing capabilities have also enabled us to become more efficient in tracking donations, thanking donors, and sharing our mission with our stakeholder community.”

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NOVEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM

DAVID BLYER, FOUNDER AND CEO OF DONOR COMMUNITY

“We recovered our entire DonorCommunity investment within a couple of weeks,” added Timothy Albury, Director of Davie PAL. “Since then, the upside has been incredible. We’re raising more funds now than ever before. DonorCommunity also provided us with a great new website and comprehensive capabilities for keeping kids and parents informed about our programs and services. DonorCommunity has moved us forward in a major way.” According to Shelia J. Smith, President & CEO of 2-1-1 Broward, “We rely on community support to produce a significant percentage of our annual operating funds, so it’s essential for us to maintain an ongoing dialogue with event attendees and supporters so that they remain actively engaged with our organization. DonorCommunity’s software platform has helped us better manage our fundraising capabilities and relationships with our supporters.” DonorCommunity also offers a Software Donation Program that provides businesses with a costeffective and tax-deductible program for pursuing their corporate philanthropy, community relations and marketing objectives by purchasing and then donating DonorCommunity licenses to their favorite non-profits. For more information on DonorCommunity, please call 954-607-7361 or visit www.donorcommunity.com. LP

Lifestyle Advice from the Experts

SURGEONS FINAN CIAL ADVIS ORS

LAWYERS

CP A

S R O T C O D

DENTIST

EXPERTS

PUBLIC RELATIONS

S S E N FIT

Advertising Section LIFESTYLEMAGAZINEGROUP.COM | NOVEMBER 2012

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lifestyle advice

MAKING SOCIAL MEDIA PART OF YOUR MARKETING PLAN CAREN BERG Senior Vice President, Boardroom Communications 1 3LQH ,VODQG 5RDG 6XLWH 3ODQWDWLRQ )/ www.BoardroomPR.com When Apple announced the iPhone 5, the news truly spread like wildďŹ re. While traditional media such as CNN and the local television stations ran stories frequently, it was the social media that made the announcement nearly monumental. Today’s businessmen don’t have to launch the latest version of the i-Phone, however, to make news and generate reactions. How? Most marketing plans traditionally include public relations, advertising and networking. But if you’re not using social media, you are leaving out a critical element of 21 Century marketing – and you may be barely visible in the online universe. That is not a good scenario. Successfully integrating social media into your marketing is not simply important; it’s quite simply essential. The Fortune 500 companies recognize the power of social media -- but we’re only at the tip of the proverbial iceberg. Clearly, more and more companies have – and will continue to – migrate to sites like Facebook, Twitter, LinkedIn and YouTube. And today’s savvy social media marketer knows there are many new and powerful

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vehicles that must be embraced, Instagram and Pinterest are just two of the fast rising social media sites that have developed huge follows, and proven to be excellent communicators. In aggregate, marketers understand that these social media tools keep their business top of mind – and highly searchable. If your business doesn’t already participate in several social media programs as an integral part of its marketing, the time to start is now. Explore the sites – see how others use them, and consider the best ones as models. Post news and photos of a recent event. Spread the word about a new hire. LinkIn with your clients and your vendors. Get visible. Social media is the 21st Century radar – when someone says you need to stay on his or her radar, social media can do it. Non-profits have led the charge in embracing the beneďŹ ts of social media. Charities use Facebook fan pages and Twitter feeds to drive trafďŹ c back to their Website, where a “Donate Nowâ€? or a “Register for this Eventâ€? link can move visitors to immediate action. Fundraising efforts use every media tool, from traditional PR and marketing, to blogging, texting and social media. In the 1980s, Trivial Pursuit rewrote marketing strategies

NOVEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM

by using new techniques that drove sales due to remarkable word of mouth. The company put the game in the hands of celebrities and inuencers and sales of the game took off without advertising. Today, word of mouth is typed on laptops, cell phones, iPads and desk tops – and driven by social media sites. Yes, social media requires attention, but anything worth doing is worth doing well and businesses that devote time reap the beneďŹ ts. If you or your marketing director is too busy to post content, bring in a social media expert or communications ďŹ rm to handle this process. Unless you have the next iPhone – and even if you do – you’ll see a difference when you give social media the opportunity to work for you. Caren Berg is the Senior Vice President of Boardroom Communications, a South Florida public relations agency focusing on media relations, social media, online marketing, branding, public affairs and crisis communications. http://www.boardroompr.com

lifestyle advice

THE ULTIMATE CELLULITE REVISION! “CELLULAZE LASERâ€? THE ONLY LONG TERM CELLULITE TREATMENT CLINICALLY PROVING OVER 3 YEARS WITH NO REOCCURANCE! We can FINALLY achieve dramatic results in ONE treatment with Cellulaze TM, a REVOLUTIONARY Brand New, High Tech, Laser Treatment! Shino Bay Cosmetic Dermatology, Plastic Surgery and Laser Institute is the FIRST in FLORIDA to offer the brand new FDA Cleared CellulazeTM, the world’s first, Cellulite Laser Treatment for the Revision and Erasure of Cellulite and its dimpling! Cellulaze™ is the only minimally invasive procedure for the treatment of cellulite, with clinically proven LONG LASTING RESULTS! Utilizing a proprietary side-firing laser, Cellulaze™ internally melts the fat that causes bulging and releases the bands that attach to the skin and cause dimpling. With patients now over 3 YEARS post-op showing no reoccurrence of cellulite, Cellulaze™ is now the standard of care for cellulite treatment. We have ofďŹ cially signed Dr. Lisa J. Learn, a spectacular, Board CertiďŹ ed, Plastic Reconstructive Surgeon and are currently expanding and more than doubling our office size on ground oor Las Olas Boulevard. Although, the new Plastic Surgery Center of the Future is slated to be open early 2013, we are now offering CellulazeTM treatments in the current space and a plethora of “Laser Assisted Plastic Surgery’sâ€? such as Complete Mommy Makeovers, Breast reconstruction, Breast Enhancements, Laser Assisted Facelifts, Laser Assisted Browlifts, and Laser Assisted Tummy Tucks with new high tech Laser Scar Prevention that can be included on all surgeries and more. These are all being performed at the hospital until the new plastic surgery center

is open and medically directed by Dr Lisa J. Learn. We are scheduling free cosmetic consults and doing CellulazeTM Laser Treatments at the current institute, so call now to schedule as we are booking up fast! Unlike other laser Lipo devices, this $250,000 top of the line revolutionary system can only be used by welltrained Dermatologic and Plastic Surgeons at this time. Proprietary laser technology enables the Plastic Surgeon to focus the laser beam in multiple directions, including across and upwards at the skin, literally melting the bands that pull down the skin causing dimpling and simultaneously melting the fat. Firing upwards at the skin, it tightens and is clinically proven to increase skin thickness by as much as 25%, and increasing collagenase by 29% which also can greatly improve and erase dimpling for the dramatically best results we have ever seen! This is the NEW ERA of Plastic Surgery where art and technology meet! EXPERIENCE THE FUTURE OF AGE LE SS TRANSFORMATIONS TODAY, ONLY AT SHINO BAY! Just one minimally invasive treatment of Cellulaze TM targets the sub dermal source of cellulite to increase skin thickness and elasticity, while helping regenerate collagen and connective tissue. It is used to: UĂŠ Target pockets of fat UĂŠ Release skin depressions UĂŠ Improve skin elasticity UĂŠ Increase skin thickness UĂŠ Create smooth skin where

DR. SHINO BAY AGUILERA Dual Board Certified Dermatologic Surgeon DR. LISA J. LEARN

Board Certified, Plastic Reconstructive Surgeon Winner of the Prestigious, National Award: “Best Non Surgical Facial Enhancement� Shino Bay Cosmetic Dermatology Plastic Surgery & Laser Institute LLC. 350 E. Las Olas Boulevard, Suite 110 )RUW /DXGHUGDOH )/ ‡ 1RZ 2SHQ RQ WKH ,VODQG RI 3DOP %HDFK www.ShinoBayDerm.com

bumps and dimples were before. CALL TODAY for our all in one, convenient, spectacular, Ground Floor, Las Olas Boulevard Location or our location on the Island of Palm Beach NOW, as we are booking up fast! To learn more go to www. shinobayderm.com and look up CellulazeTM, or Call now to set up your Complimentary Consultation at (954) 765-3005.

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We were ďŹ rst in Florida (Las Olas OfďŹ ce) offering the revolutionary, minimally invasive Cellulaze™ laser. The only treatment for cellulite showing over 3 years post-op, no reoccurrence!

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lifestyle advice

HOMEOWNERS BATTLE INSURANCE RATE INCREASES LARRY MOSKOWITZ, ESQ. 6 6WDWH URDG VXLWH )RUW ODXGHUGDOH IO 2 ) larry@werepresentyou.com http://www.werepresentyou.com/

Recent news reports on insurance companies have just begun to scratch the surface with unfair homeowners’ insurance premium rate increases. Unfortunately, most Floridians are not aware of how or why their homes have been hit with huge insurance hikes. However, there is something you can do about it. By hiring legal counsel, and at no cost to you, an attorney with expertise in this ďŹ eld can bring your premium down to reasonable rates. The biggest problem with the increased insurance rates is the result of inspections initiated by the insurance companies. In some cases, the home inspections and rate increases have been surprising homeowners for ďŹ ve years. This fall, our law firm was contacted by an advocate for an 80-year-old man who had been living in his home for over 40 years. Citizens Property Insurance Company, with their re-inspection program, increased his premium to the point where he was facing having to sell his home. When I heard of the rate increase and

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this man’s situation, I challenged Citizens and they dropped their assessment. (Disclaimer: The success of this case is not indicative of our potential success of these types of cases in the future). Perhaps you’ve seen an increase on your insurance policy and didn’t realize you had rights as a homeowner to ďŹ ght back against the insurance companies. The Miami Herald has reported that Citizens Insurance conducted 228,603 home inspections which resulted in increased premiums 74% of the time. If you’ve been victimized by Citizens, or any another insurance company such as State Farm or Universal Property and Casualty, I encourage you to seek legal representation. At our ďŹ rm, we provide licensed home inspectors and general contractors who will inspect your home with no initial cost to you. Our representation is on a contingency fee basis or our fees and costs are paid by your insurance company if we prevail. According to the Miami Herald investigative series on August 11th, 2012, the Citizens re-inspection program “has already cost homeowners hundreds of millions of dollars. And the pocketbook impact could easily reach the billions as more and more homeowners are

NOVEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM

affectedâ€?. The Herald investigation reported on residents such as a 79-year-old retired librarian who saw her insurance premium jump from $4,882 to $7,028. Unfortunately, these insurance companies have been increasing premiums for ďŹ ve years with little or no public attention. Our law ďŹ rm can pursue legal action against the insurance companies for any rate increase associated with any home reinspection during the past five years. You shouldn’t have to deal with an insurance company alone, nor should you be blindsided by unscrupulous insurance companies. Larry Moskowitz, Esq. is a partner in the law ďŹ rm of Dawson & Moskowitz and has been practicing law for 22 years. He concentrates his law practice in the litigation of insurance claims. He may be reached at 954-797-7990 or larry@ werepresentyou.com

lifestyle advice

WHY BUY AN EXISTING BUSINESS? GOODWILL! I am not sure what event I was attending but the topic was creativity, getting out of your comfort zone, and thinking outside the box. The speaker challenged the crowd to hold up their arm that had a watch on it. Mine was my left. My watch is always on my left wrist. She asked everyone to take it off and put it on your other arm, and leave it there! Try it, very uncomfortable…. What happened next is exactly why existing businesses and franchises are great investments, and any future business owner thinking of a pure start up should take heed. Some of us moved our watches and kept them there for the rest of the presentation. Most moved their watch for a few minutes and felt uncomfortable and quickly returned them to their “correct” arm. Still others REFUSED to even move their watch! WOW, they couldn’t even move their watch for a minute!! The power of habit is huge!!! Imagine trying to create a new brand, new product, or new service. The ability to succeed is so overwhelming in my estimation, that you are much better off buying a business that has established customers with established habits or a franchise with a proven business model: Here’s a few ingredients in what we sometimes flippantly call goodwill, but have huge value because there are customers that are habitually using the service, product or location:

The GOODWILL HOT LIST: What to look for to buy an existing business: UÊ Established UÊ Location UÊ Phone Number UÊ Pricing structure UÊ Name UÊ Logo UÊ Color scheme UÊ Product reliability UÊ Employees UÊ Value to customer UÊ Warm feeling by customer UÊ Familiarity by customer UÊ Advertisements UÊ Networks UÊ Website? Domain Name? UÊ Business model UÊ How many more can you list Existing businesses are probably the most underrated investment in our free enterprise system! Alternative investments to buying an existing business: What do you think? UÊ Savings/CD’s- what return? UÊ Stocks- no thanks! UÊ Real estate- missed the boat! UÊ Vegas- usually a no win. UÊ Start up businesses- no way!

ANDREW CAGNETTA Certified Business Intermediary CEO, Transworld Business Advisors Offices Nationwide www.tworld.com

business mentor that you can trust. Understand the process takes time and that you need to be patient. However, once you find the right business or franchise, you must be decisive and move quickly! Great deals on businesses and franchises sell fast and the way to spot a great deal is to be educated on exactly what to look for. As I have outlined here in this article, goodwill is very real and valuable. If you don’t believe in the power of habit and goodwill, wear you watch on your other arm for a week!!

Existing businesses- Count me in! My advice for finding a good small business or franchise is simple. You have to get into the marketplace. Search the internet, call a good business broker, tell your circle of influence and then have a team of advisors to help you decide on what would fit for you. A good team of advisors includes a good business broker, accountant, attorney, and a LIFESTYLEMAGAZINEGROUP.COM | NOVEMBER 2012

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LESLIE BATES, RN; HEATHER EPSTEIN, RN; MELANIE EVANS, PARAMEDIC; SIMONE JORDAN, RN, DIRECTOR OF EMERGENCY SERVICES; FLODA LOUISDOR, RN; MARK RADER, CEO; MARIANNE SCHRAM, UNIVERSITY HOSPITAL AND MEDICAL CENTER BOARD TRUSTEE AND MEMBER OF TAMARAC CHAMBER OF COMMERCE; SANDRA EMEOTT, CHIEF NURSING OFFICER, AND NICOLE MILLER, CLINICAL COORDINATOR.

University Hospital and Medical Center Celebrates the Opening of the New Pediatric Urgent Care Area University Hospital and Medical Center (UHMC) celebrated the opening of its new Pediatric Urgent Care area in the Emergency Room with a ribbon cutting ceremony on August 13. Hospital officials,

Emergency Room staff and members of the Tamarac Chamber of Commerce attended the event. The Pediatric Urgent Care area offers a team of experienced emergency care physicians, nurses and staff available

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24 hours a day, seven days a week, and features a warm environment with a décor in a child-friendly ocean theme. “As the number of families continues to grow in our service area, we’re seeing more children come into our Emergency Department every year,” Mark Rader, CEO, University Hospital and Medical Center says. “By adding our new Pediatric Urgent Care area, our goal is to help our youngest patients and their parents to feel as comfortable as possible when they come to us for care.” Pediatric urgent care includes prompt diagnosis and treatment for a range of nonemergent conditions, including colds, flu, minor sprains and strains, minor cuts, ear and sinus infection, abdominal pain, burns and broken bones. Life-saving emergency procedures such as intubation and stabilization also can be performed if necessary.

NOVEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM

“Parents can have the peace of mind knowing that their child’s care is as important to us, as it is to them,” says Kenneth Greenberg, MD, medical director of Emergency Services at University Hospital and Medical Center. “Along with clinical excellence, our team of emergency professionals provides care with kindness and support, so that your children can relax and get back to the activities they enjoy most.” University Hospital and Medical Center, an HCA hospital located in Tamarac, Florida, is a 317-bed medical center and health care complex, serving the Broward County community since 1974. Fully accredited by the Joint Commission on Accreditation of Healthcare Organizations (JCAHO), the hospital is known as a leading center for innovative medical care, a reputation maintained through its excellent staff and dedication to facility expansion and technological advances.

Specializing in n designing, building & remodeling quality qualit residential & commercial pools & spas, rock waterfalls, fountains, patios, premium pool maintenace & repairs.

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954.346.4100 | 561.735.7789 sales@swimmingpoolsbyike.com CPC1458172

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scene on site

Erw E rw win win n & Jane ne e Ka Kaufm ufm man an an

Joe e De De B Brra aga g , Kevi ev n Tyri rie, e, Bob Bo Ma M yersoh soh hn & Jeb Niew wood d

First Disco Dance For Buddies The First Annual Disco Dance was held October 5th at Platforms Dance Club to beneďŹ t the Parkland Buddies Program. Residents and businesses from Coral Springs & Parkland came together to strut their stuff and assist children in our community. De Deb D eb e bbie beP Pe erov rovith ith & Bar Barry Ba rry y Coh Cohen en n

Jen Jen ni Meun Meun eu u ier & Hol Hollee lee ee eW Wa atso t n

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Lau ura Sch hepp epps & Dawn Aliias epps

Stephanie Cintr ntr tron & Nina a Herch

Gail Roeh Ga eh hrig rig, Joha Joha ha anna A Arran a & Cary aryll Panc ncare re ell lla la

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In the classroom. In the art room. On the stage. In the water and RQ W KH SSOD\LQJ ¿HOGV &RQ¿G GHQFH VW DUW V HHDUO\ if it’s enncouragged. Our stuudennts leearn to loove learning– a skill ttheey will apppreciate forever. Let us helpp your child shinee. Pleasee em mail us at pcadm mit@ @pinecrest.edu or calll 954.492.41003 to RSVP.

S E S U O H N OPE 2 1:30-3:30

PM R X E B M E C E D , oon SUNDAY X 9:30AM-N 17 Y R A U N A J ale Campus THURSDAY, Fort Lauderd 9:30-11:30AM X 7 R E B , NOVEM PM WEDNESDAY 23 X 5:00-7:00 Y R A U N A J , ampus WEDNESDAY Boca Raton C

FORT LAUDERDALE CAMPUS AMPU 1501 NE 62nd Street eet l Ft. Lauderdale, Florida 33334 BOCA CA RATON A CAMPUS 2 2700 St. Andrews Boulevard l Boca Raton, Florida 33434

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W W W. P I N E C R E S T. E D U

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Lauren Sp L S arrow, Be etsy sy y Fl Fletc ch her err an a d Debbie bie b i Pe Perov ro ov vich c

Heatthe he h r Khalil,, La Laura u Ca Caste stello lon, n, Hei He eiidi Te Te an and Clara Aq Tem Aquil u iino o

Not My Daughter The 3rd Annual Not My Daughter…find a cure now! Shopping Boutique and Luncheon was held on October 8th at the Marriott Heron Bay. NBC6 South Florida news anchor Trina Robinson served as the MC for the event. Proceeds from the event were donated to the Susan G. Komen For the Cure Miami/Ft. Lauderdale Affiliate.

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Cindy Beach,, Ti Tiff ffany ff y Beach an and Ab Abby b Fre Freedm dma an

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Monica a Walte te er and Stephanie Citron

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First Southern Banks’ 25th Anniversary First Southern Bank celebrated its 25th Anniversary with a cocktail reception and ribbon cutting on September 19th at their Boca Raton Branch. Over 150 local business leaders, Boca Raton Chamber of Commerce Ambassadors and City OfďŹ cials joined Lynne Wines, President and CEO for the celebration.

Don Putnam, John R. Hargrov ov ve & Johnn ny A. Harg Harg rg gro rov ov o ve e

B ttt S Bri Sik ik kes e & Greg r go re ory o ry y Ha Haile e

Brett Bre tt Hou ousto ston sto n, Rob n, R ert ert L Le ec echt ch cht he ht err, Ly er, Lynda nd Na nda Napolliita Napol tano o & Gllo oria Fernandez

Steve Roche, Mike Keeby & Gavin Gaukrogerr

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Weather Unleashed Event More than 100 guests escaped hurricane season at Lifestyle Publications’ Weather Unleashed Party at Dos Caminos on September 20th. The event celebrated the Weather Exposed September covers which featured South Florida’s most well known Meteorologists and gave guest the opportunity to mingle with our cover models.

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AND

another thing... DOES PRETTY MATTER? BY BRUCE TURKEL

In his best seller Blink, Malcolm Gladwell writes about the decisions we make quickly Gladwell argues that millions of years of evolution have given us the skills we need to make instant choices, often without all the facts. One of his examples is a story about a museum that spent an enormous amount of money on a well-tested and professionally authenticated ancient statue only to have an expert question the providence of the piece after one quick glance. Being a designer, I found that discussion extremely interesting because I often wonder the same thing. Is surface design — and the decisions made because of it — a shallow criteria or is it a true harbinger of much deeper meaning? Nature seems to side with the second argument. The black/red/yellow pattern of a coral snake, for example, broadcasts the viper’s poisonous abilities, hence the nursery rhyme, “red on yellow, kill a fellow, red on black, friend of Jack.” Thorns, fangs, and claws all look dangerous and remind us to stay away. And evolution has graced some less dangerous creatures, such as the small emperor moth, with features designed to make them look much more formidable than they actually are — in the moth’s case, spots across delicate wings that resemble the eyes of the fiercest owl. Politics, too, thrives on decisions made based on surface image. The 1960 presidential debate between Richard Nixon and John F. Kennedy is an oft-quoted example. While most analysts say that radio listeners thought Nixon won the debate, Kennedy was declared the winner based on TV viewers. JFK’s youthful, vigorous, and handsome visage trumped the old school Nixon who was described as tired, puffy, and unshaven. Regardless of their political affiliation, every president since Reagan has been tall and good-looking, including the two candidates for the current presidential race. And almost a century ago, the man widely declared to be one of the worst presidents in history, Warren Harding, was said to have won the race because he “looked presidential.” Packaging has always been one of the key assets of marketing too, and until recently the belief was that 80% of purchase decisions were made in-store when the consumer actually saw the product. Today, when more and more purchase decisions are made online, sites that are visually oriented and aesthetically pleasing outscore and outsell sites that are not. Computerization has also made surface appeal more important. Because of modern design and manufacturing

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techniques, virtually all products function the way they should. Remember the days when TVs used to break? Picture tubes would blow, the gears inside dials (remember dials?) would strip, remote controls would fail. But thanks to computer design and digital signals, today’s TVs work like they’re supposed to and consumers don’t feel the need to replace them very often. To stimulate sales, manufacturers have to create new features - flat screens and 3D TV - just to get their customers back into the stores. Cars from Korea’s Kia used to be considered cheap and tinny transportation. But just as with televisions, computer-aided design and manufacturing changed the abilities and durability of the cars, bringing them into line with other, much more expensive automobiles. Kia telegraphed these changes with cutting-edge design and today their beautiful cars are rocketing up the sales charts. But the question remains, are visuals reliable indicators of quality or just shallow eyewash? Would Ron Paul have been a more successful candidate if he looked more like Mitt Romney than a ventriloquist’s dummy? Would Romney and Barack Obama have been as successful as they’ve been without their movie star looks? Would Apple have become the most valuable technology company on the planet without its steadfast commitment to design? Miami, Milan, and Madrid have all built their businesses based on aesthetics. Audi, Kia, and Infiniti, too. So have Apple, Bose, and Bang & Olufsen. But does that mean their product offerings are better than the rest? That’s a question deserving of a formidable debate. What I know is that besides being an enjoyable end in and of itself, good design is a valuable business asset. Companies that invest in aesthetics see the difference on their balance sheets. And time-starved consumers make purchase choices based on the snap decisions that have been honed by millions of years of evolutionary development. Bruce is a branding expert who makes his clients’ brand experiences more valuable. He’s worked with great organizations including Discovery Channel, Baptist Health, MetCare, and Miami. He’s spoken at MIT, Harvard, and hundreds of conferences. He’s been on NPR and CNN and featured in The New York Times and Fast Company Magazine. He has published three books on advertising including Building Brand Value. You can reach Bruce at bturkel@turkel.info LP

A N N O U N C I N G

W H A T

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F O R !

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AFTER

Dr. Shino Bay Aguilera - World-renowned, Cosmetic Dermatologist, leads an outstanding team in the latest, most effective techniques and offers over 50 of the latest cosmetic technologies for your optimal results. He is dual-Board certified with a fellowship in Dermatology from the American College of Osteopathic Dermatology. With over 15 years of ongoing advanced training in Cosmetic Lasers and Aesthetic Medicine. Dr. Aguilera is #1 in Volume for Sculptra Aesthetic Treatments in the entire USA. No one treats more patients with Sculptra® Aesthetic. He also won the very prestigious, national award; “Best Non-Surgical Facial Enhancement” from THE Aesthetic Academy and is a leading-edge researcher in the most effective and advanced cosmetic enhancing therapies. He is the top requested keynote speaker and trainer for Sculptra® Aesthetic and one of the world’s leading laser manufacturers. Now along with Dr. Lisa J. Learn, our Chief of Plastic, Reconstructive and Cosmetic Surgery Board Certified Plastic, Reconstructive and Cosmetic Surgeon by the American College of Osteopathic

Surgeons, with over 10 years of high volume, award-winning cosmetic and reconstructive work, Dr. Learn brings her extraordinary talents to our team at Shino Bay. The NO-CUTTING, Learn LazerLIFT SM utilizes a proprietary laser and special laser fiber which is inserted into one pen tip-sized hole behind each ear and one under the chin to sculpt, lift and tighten the skin from within. This procedure can be done on the face and neck, with spectacular results. The LazerSculptLIFTSM is The Learn LaserLIFT in conjunction with a Sculptra® Aesthetic treatment performed by Dr. Shino Bay Aguilera himself, the #1 in volume, Sculptra injector/artist in the entire USA. He will will masterfully treat you with Sculptra®, which stimulates your body to create its own new collagen to artistically redefine and improve your facial contours. The procedure will lift, sculpt and plump your face and /or neck, to bring back a youthful and natural-looking face for your optimal rejuvenation. All this is done without the normal cutting and suturing associated with a surgical facelift.

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50 Cocoanut Row, Suites 120 and 301 Palm Beach, FL 33480 • Phone: 561.832.1950 LIFESTYLEMAGAZINEGROUP.COM | NOVEMBER 2012

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