Urban holidays in the alps

STORY

Das Max, Seefeld: Urban holidays in the alps

Hunting trophies on wood-panelled walls? Not at the das Max. The lifestyle hotel in Seefeld impresses guests with sleek, urban design amidst the Tyrolean mountains.

Anyone looking for knick-knacks, ostentatious décor and traditional Alpine chic at the das Max will come away empty handed. And that’s a good thing, as this hotel relies on its minimal appearance to create added value from its simplicity. “das Max is the laid-back, uncomplicated and smart embodiment of clever holidaying in Tyrol,” summarises architect Alexander Meissl. He and his team took on the interior design concept in 2018 and turned the das Max into a wellness oasis that deliberately avoids all of Tyrol’s kitsch nostalgia.

Nordic elegance

At the das Max, luxury manifests itself in the minimalism, in the paringback, in the essential. Danish designer brands such as BoConcept and Kvadrat are the perfect match, which is why the lifestyle hotel worked closely with them from the very beginning.

Combined with the sophisticated lighting concept from Tyrolean company Prolicht, the team of architects achieved a balancing act between premium quality and minimum quantity. Because less is more. Or you could call it lean luxury of the highest order, which can also be enjoyed in the wellness options on the expansive roof terrace with its sauna and relaxation area.

Bistro included

Right next to the entrance, you’ll find the Bistro ready to captivate both hotel guests and other visitors to the popular Tyrolean winter sports resort with its visual and culinary offering. Whether you use it as →

a breakfast room, an onthemove office or a break room for the times inbetween, the continuation of the minimalist design lends itself to being suitable for a number of uses and means there will be a favourite spot for everyone. The space is still cosy despite the simple design, and there’s nothing to distract you while concentrating on your work. Such a mix can only work with refined interior design, and that’s exactly what Meissl Architects achieved.

Award-winning simplicity

The unique architecture of the lifestyle hotel in the Alps hasn’t escaped the attention of the experts. In 2020 and 2021, the das Max received two prestigious awards: the European Big See Tourism Award and the international German Design Award, whose jury was unanimous: “The wonderfully simple interior looks appealingly fresh, airy and modern and creates a feeling of individuality and a high standard of living through carefully selected and placed decorative details.” And at the das Max, everyone holidays just as they want it. Tailormade.

“In the Bistro, the line between fun, entertainment, work and culture becomes blurred. This is the heart and the social hub of the hotel”.

Prof. Carola Meissl-Handle