STORY
Das Max, Seefeld: Urban holidays in the alps Hunting trophies on wood-panelled walls? Not at the das Max. The lifestyle hotel in Seefeld impresses guests with sleek, urban design amidst the Tyrolean mountains. Anyone looking for knick-knacks, ostentatious décor and traditional Alpine chic at the das Max will come away empty handed. And that’s a good thing, as this hotel relies on its minimal appearance to create added value from its simplicity. “das Max is the laid-back, uncomplicated and smart embodiment of clever holidaying in Tyrol,” summarises architect Alexander Meissl. He and his team took on the interior design concept in 2018 and turned the das Max into a wellness oasis that deliberately avoids all of Tyrol’s kitsch nostalgia. Nordic elegance At the das Max, luxury manifests itself in the minimalism, in the paring-back, in the essential. Danish designer brands such as Bo-Concept and Kvadrat are the perfect match, which is why the lifestyle hotel worked closely with them from the very beginning. Combined with the sophisticated lighting concept from Tyrolean company Prolicht, the team of architects achieved a balan cing act between premium quality and minimum quantity. Because less is more. Or you could call it lean luxury of the highest order, which can also be enjoyed in the wellness options on the expansive roof terrace with its sauna and relaxation area. Bistro included Right next to the entrance, you’ll find the Bistro ready to captivate both hotel guests and other visitors to the popular Tyrolean winter sports resort with its visual and culinary offering. Whether you use it as →
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