4 minute read
Getting to Know Root
Getting to Know Root
Your New Lifestyle Owners
www.root.marketing | @root.creative.marketing
Hailing from the Central Valley, Sam Justice and Stephanie Steelman, founded Root Creative Marketing to bring a dynamic blend of creativity and community-focused experience to Lifestyle Magazine. As locals raising young families, their deep-rooted connection to the region fuels their excitement to build on Lifestyle’s legacy. With a commitment to honoring the magazine’s rich history while infusing fresh ideas and perspectives, they are dedicated to celebrating the heart and soul of the Valley. Let’s get to know them as they embark on this exciting new chapter, continuing to connect with readers, businesses, and the community we all cherish.
Lifestyle: Congratulations on taking over our beloved Lifestyle Magazine! Can you share with readers a little about yourselves?
Stephanie: Thank you! We're thrilled to be here! Growing up in the Central Valley, we both have such a strong connection to this place and its people. It's an honor to take the helm of a magazine that celebrates everything that makes this region so special. Sam's creative background and my experience in PR and marketing give us a wellrounded perspective, and we're both driven by a desire to continue serving our community in a meaningful way. We’re both raising young kids with our spouses and we understand the importance of family and those deep-rooted values that are so important in the Valley.
Lifestyle: What attracted you to Lifestyle, and what made you want to plant roots in Visalia as its new owners?
Stephanie: Lifestyle has been a staple in the community, and we've always been impressed with how it captures the essence of the local culture, businesses, and the people who make it all happen. We had an opportunity to build on its legacy and bring some new energy and ideas to the table. Visalia is such a vibrant hub in the Valley, and we're excited to be a part of its growth and connect with the community in new and exciting ways.
Lifestyle: What’s your vision for the future of Lifestyle?
Stephanie: We want to honor the heart and soul of Lifestyle – the things that readers have come to love over the years – while also keeping things fresh and innovative. Our goal is to make sure the magazine stays relevant, engaging, and truly reflect the vibrant spirit of our community. We're looking forward to deepening our connection with readers, introducing new voices and perspectives, and expanding our digital presence to reach an even wider audience. Ultimately, we want to be a platform that amplifies the voices of the Valley and evolves alongside the community it serves.
Lifestyle: How can local businesses and community members get involved with the magazine?
Stephanie: We love collaboration! We welcome local businesses and community members to get involved in any way they can. Whether it's through advertising, contributing content, partnering on events, or sharing their stories, there are so many ways to connect with Lifestyle. We're always open to new ideas and eager to showcase the people and businesses that make this community so special. Reach out – we'd love to hear from you!
Lifestyle: What are you most excited about as you take on this new chapter with Lifestyle?
Stephanie: Honestly, what excites us most is the chance to build relationships with the amazing people in this community. We've learned so much over the years by simply listening to others and understanding their experiences. We believe those connections are what make life truly rich, and we want to continue bringing that sense of community to the pages of Lifestyle.
Lifestyle: Where can readers and local businesses get in touch with you or learn more about the magazine?
Stephanie: You can find us online at visalialifestyle. com or connect with us on social media. We'll be sharing updates, behind-the-scenes content, and more. And keep an eye out for the opening of our new office in downtown Visalia – we'd love for you to stop by and say hello!
Quick Takes
WITH SAM & STEPHANIE
Coffee or Tea?
Sam: Cold Brews & Cappuccinos
Stephanie: Coffee + splash of milk
First Job
Sam: Assistant to the Regional Loan Officer
Stephanie: Nanny
Favorite Outdoor Activity
Sam: Camping with my girls
Stephanie: Going on walks with the fam and our dogs
Preferred App
Sam: Spotify
Stephanie: Insta
Dream Vacation Destination
Sam: Greek Islands
Stephanie: Iceland to see the Northern Lights or an African Safari
Biggest Inspiration
Sam: Old Testament Joseph & Daniel
Stephanie: Working moms - balancing your career & motherhood is such a juggle!
