2 minute read
Editer’s Note
Thoughts from the Editor
The most common question I’ve been asked since acquiring Lifestyle Magazine is, “Do you have any plans to change things?” While I love trying new things and thrive in an atmosphere with many questions and few answers, my answer was a genuine and whole-hearted “No!”
With so much transition in the life of our business, the idea of taking on one more change felt daunting and unnecessary. Lifestyle Magazine has been a huge success for over 18 years, so the prospect of changing anything was unwarranted. I probably said “if it ain’t broke, don’t fix it” over a hundred times, and I don’t even like that saying.
But over the course of this past year, I’ve slowly become convinced that a refresh to Lifestyle would bring a lot of joy and opportunity to our current readers, advertisers, contributors, and staff and reach a wider audience. Our desire to grow has prompted us to slow down and listen to the people we want to serve.
This past spring, we asked the community what makes the magazine important to them. The takeaway: People enjoy feeling connected to each other and to our local history. As a community we want to support each other and connect with the great people, businesses, and activities in our region. Ultimately, we’ve come to understand and embrace that, at it’s best, Lifestyle is a unique platform that can inspire life. We get to promote all that is great about living in the Central Valley.
So, reluctantly at first, and now with great pride and excitement, we’ve embarked on a refresh of Lifestyle Magazine that goes beyond an updated design. We’ve got more to say and more to come in 2022. You can read about our vision for Lifestyle and the future on page 24.
Whether this is the first time you’ve seen our magazine or you’ve supported us since the beginning, Happy New Year! We are thrilled to introduce you to the new Lifestyle Magazine. Cheers,
Eric Riley
Executive Editor Lifestyle Magazine
President / Owner Topograph
