Love Local
ENTERTAINMENT
VEGAS NATIVE COUNTRY
SINGER'S SUCCESS
WE ARE COMPETING IN THE VISIONARIES OF THE YEAR CAMPAIGN FOR THE LEUKEMIA AND LYMPHOMA SOCIETY AND WE WANT YOU TO JOIN OUR FIGHT AGAINST BLOOD CANCER!
My Why
TEAM CITY LIFESTYLE
CHAD JEFFRY, MBA
South Vegas City Lifestyle Owner & Publisher
You can support the mission BEGINNING FEBRUARY 20TH! INDIVIDUAL CONTRIBITIONS CAN BE MADE BY SCANNING THE QR CODE OR VISITING: https://pages.lls.org/voy/snv/vegas25/cjeffry
Tax-deductable sponsorships and major gift opportunities are also available for the visionaries of the year campaign. Please contact Chad at chad.jeffry@citylifestyle.com
“Cancer has been a part of my life’s journey, especially through my father’s fight against multiple forms of cancer - skin, lung, bone, and bladder. His resilience inspired me to become involved in the fight against cancer. Now as a father of two young kids, I feel even more determined to make a difference.”
IMPORTANT STATS
LLS works to cure blood cancer and improve the quality of life for patients and their families
$0.81 per $1.00 raised goes back to the mission of LLS (patients, research, & Advocacy) LLS is the largest voluntary health organization dedicated to fight blood cancer
In Las Vegas, LLS has helped 439 patients with $2.2 Million in financial assistance
Upgrade your home with new window treatments
Love Local
There’s something extraordinary about the simple joys of community. From the morning bustle at a favorite coffee shop to the warmth of a friendly wave from a neighbor, it’s these small moments that remind us of why we love where we live.
This month, as we lean into the theme of “Love Local,” we’re celebrating the people, businesses, and stories that make our community truly special. Supporting our local community goes beyond trans actions. It’s about connection—the kind of connection that happens when you discover the perfect melody in a song by a rising star, find personalized care that makes you glow inside and out, or savor the skill and artistry of a professional grooming experience. These are the threads that weave our community together, filling this issue with reasons to fall in love with our corner of town all over again.
In this issue, you’ll find inspiration to explore, enjoy, and support the incredible talents and businesses that call this city home. Maybe it’s a chance to discover a new favorite spot (there’s new businesses popping up on every corner it seems) or revisit a cherished local gem. At its core, “Love Local” is about celebrating the many things that bring our neighborhoods to life—cherishing the people and places that make our community unique. Whatever it is, we hope it deepens your connection to the place we’re all proud to call home.
Thank you for being part of this journey with us. As you flip through these pages, may you find new ways to connect, support, and love your South Vegas community, and as always, send us a story idea if you have one! Here’s to February—a month for celebrating love in all its forms.
Warm wishes, and happy reading!
CHAD JEFFRY,
PUBLISHER
Photo credit: Adam Trujillo
February 2025
PUBLISHER
Chad Jeffry | Chad.Jeffry@citylifestyle.com
EDITOR
Paige Candee | paige.candee@citylifestyle.com
CONTRIBUTING WRITERS
Patranya Bhoolsuwan, Sienna Sinclair, Vivian Greggory, Andres Molina
CONTRIBUTING PHOTOGRAPHERS
Amber Siderius, Baylee Jo, Danielle Rusk, Lucas Peltier, The
Poets, Mona Shield Payne
Corporate Team
CEO Steven Schowengerdt
COO Matthew Perry
CRO Jamie Pentz
CTO Ajay Krishnan
VP OF OPERATIONS Janeane Thompson
VP OF FRANCHISE DEVELOPMENT Erika Smiley
AD DESIGNER Andrew Sapad
LAYOUT DESIGNER Rhiannon Coffman
QUALITY CONTROL SPECIALIST Hannah Leimkuhler
city scene
1: The Aoki Games & Gala hosted by the Aoki Foundation at Omnia Night Club. 2: Guests supported brain health research and healthspan extension.
3: The Aoki Games showcased mental, physical, and agility challenges for a chance to win big prizes. 4: VIP Guests with Steve Aoki and Anna Sofine.
5: A guest played brain games by Nutcase Activation. 6: Aoki Games and Gala 2024 Honoree Peter Diamandis received an award. 7: Winners of the Aoki Games took the stage. Photography by Tony Tran
business monthly
A ROUNDUP OF NEWS FROM LOCAL BUSINESSES
Locals Unite for Blood Cancer Cure with Visionaries of the Year
The Leukemia & Lymphoma Society’s Visionaries of the Year campaign kicks off a 10-week fundraising competition on February 20, with Las Vegas professionals rallying to generate life-saving funds for blood cancer patients and research. Community leaders, including local City Lifestyle publishers, are forming powerhouse teams in honor of local survivors. Join City Lifestyle’s team or donate to your favorite team to help end blood cancer. Learn more, join, and donate here: pages.lls.org/voy/snv/vegas25/cjeffry
Photography by Fernando Nava
Local Law Firm Secures $6.6 Million Verdict in Landmark Toxic Mold Case
Ace Law Group, a prominent Las Vegas-based law firm, has won a significant legal battle against Anza Management, securing a $6.6 million verdict for the Andrews family in a toxic mold exposure case. The jury found Anza Management negligent in maintaining safe living conditions, resulting in severe health complications for the family. Lead Attorney Patrick Kang emphasized the case's importance in highlighting the devastating impact of toxic mold and holding property managers accountable for tenant safety.
Bronze Statue Honors Goodmans' 25-Year Legacy in Las Vegas
A bronze sculpture of former Mayors Carolyn G. and Oscar B. Goodman was unveiled outside of Las Vegas City Hall, commemorating their combined 25 years of service. The 11-foot-tall statue, sculpted by Brian Hanlon, stands in the newly renamed Carolyn G. Goodman Plaza. Funded by the Mayor's Fund for Las Vegas LIFE and local donors, the unveiling ceremony also marked the renaming of E. Clark Avenue to Goodman Way, celebrating the couple's significant impact to the growth and development of Las Vegas.
Photography by Mona Shield-Payne
Photography Courtesy of Ace Law Group
Volunteers Needed: Help Shape Student Dreams
The Public Education Foundation (PEF) is seeking dedicated volunteers to review scholarship applications and make a lasting impact on students' futures. With nearly 20,000 applications expected and a track record of awarding $6.7 million in scholarships last year, the PEF invites community members to contribute just a few hours in February and March. Volunteers can score applications from home or host review parties, supporting Nevada's largest scholarship management program. Email shane.warner@thepef.org if you are interested in volunteering.
Photography by Deborah Sobaszek
Tenant/Buyer Representation, Project Positioning & Owner Representation
Bridget Richards, SIOR CCIM Principal | Broker
Bridget Richards, SIOR CCIM Principal, BRAND Real Estate
Grow Your Business with Professional Real Estate Expertise
S Jones Blvd and I-215
the CITY LIST
Wine Bar
We have such amazing, innovative business leaders in our community who are proud to serve you, our residents, with class and quality. We’ve compiled some of our top company picks for the services that might be on your mind this month in an effort to make your lives a little easier.
Want to suggest a monthly pick?
GET IN TOUCH AT CITYLIFESTYLE.COM/SOUTHVEGAS
Wineaux www.wineauxlv.com | 725.527.6009
Crush Pad www.crushpadwinebar.com | 702.848.2727
Garagiste Wine Room www.garagistelv.com | 702.954.3658
Ada’s Food + Wine www.adaslv.com | 702.462.2795
The Local drinkeatlocal.com | 702.665.6050
Jeweler
Desert Diamond Jewelers www.desertjewelers.com | 702.802.4000
Sky Diamonds skydiamonds.com | 702.527.3775
Jewel Trendz www.jeweltrendz.com | 702.643.3479
Harry Winston www.harrywinston.com/en | 702.479.2479
The Jewelers of Las Vegas www.thejewelers.com | 702.242.2000
Country Rocking
ARTICLE BY PATRANYA BHOOLSUWAN PHOTOGRAPHY BY AMBER SIDERIUS
Vegas native Sierra Black shining bright in life and on stage
Photo Credit: Baylee Jo
For Sierra Black, country music has always been a part of life, from the time she was a little girl growing up in Las Vegas. "I am the baby of five in my family and I remember my dad picking up his guitar and singing country music to us every night," said Sierra. "When I was 16, I looked at my parents and told them I wanted to pursue music. It's my passion and what I was born to do."
The 31-year-old singer and songwriter has since made that childhood dream come true. Drawing her inspiration from her favorite artists like Faith Hill and Shania Twain, Sierra began traveling back and forth as a teen between Nashville and Las Vegas, learning everything she could about the country music world.
"Everything about country music just resonated with me," said Sierra. “It's the connection and the meaning behind the words."
In 2017, Sierra wrote and recorded a song titled "Make it Easy" with multi-Grammy-winning producer, Mark Bright who has worked with artists like Carrie Underwood, Luke Bryan, and Rascal Flatts. That song went viral on YouTube garnering nearly 7 million views and more than 3 million streams online.
"It's a ballad I wrote with Mark Bright and Chris Stevens,” Sierra recalled. “I love when people send me videos of the song playing at their wedding. It's about love and finding ‘your person’ who just makes life easy."
Photo Credit: The Film Poets
But like the stories behind many country music songs, life is not always easy, and heartbreaks are inevitable.
"When I got separated and divorced, that really sparked a lot of writing creativity," said Sierra. "I know if my daughters need anything, it's the best version of me, and the best version of me is a singer. So, I dove right back into singing and songwriting and never looked back."
Sierra said while it's not always easy balancing her life as a mom to her girls, now 5 and 3, with her busy career, she feels she's in the place she's meant to be.
"I feel like I am in my prime. It's amazing," said Sierra. "I am not sure if it's being a mom or getting a little older, but I am truly in the best phase of my life."
Photo Credit: Baylee Jo
The road ahead for this talented singer-songwriter is now looking brighter than ever. Last year was a special year for her from scoring a residency at Ole' Red Las Vegas to performing before a record crowd of more than 60,000 football fans at Allegiant Stadium. Sierra also recently released her latest single, “Green Lights,” with more on the horizon.
When asked about the secret to her success, Sierra said it all comes down to knowing who you are and writing your own story and, in her case, also her own music.
"Everyone wants to put you in their mold or box and tell you what they think you should be," said Sierra. “That’s never going to work. No one else will believe that. Be authentic and true to yourself. That’s what will bring you success."
"I know if my daughters need anything, it's the best version of me, and the best version of me is a singer."
Daughters Scarlett and Scotlynn
Photo Credit: Lucas Peltier/Las Vegas Bowl
Local experts share insights for skin health and confidence
Love Your Skin, Love Yourself
Your skin is more than just your body's largest organ—it's your shield, your first livne of defense, and your most visible feature. Taking care of it is not only about maintaining appearances, but also about promoting overall health and well-being. When you nurture your skin, you're embracing self-love and investing in a healthier future.
Skin is unique to every individual, telling stories of your journey through life. Your skin deserves care and attention at every stage, from shielding you from harmful elements to highlighting the glow of good health. Loving your skin is about more than beauty; it’s about recognizing its essential role in your overall health and making choices that support its longevity and vitality.
ARTICLE BY SIENNA SINCLAIR
Seek Expert Guidance for Radiant Skin
For those looking to enhance their skin health, expert advice can make all the difference. Dr. Brooke Corbett, Dr. Devina Mehta, and Dr. Yssra Soliman at Thomas Dermatology (www.thomasderm. com) bring years of experience and expertise to the Las Vegas-based practice. These board-certified dermatologists emphasize that proactive care is the cornerstone of healthy, radiant skin.
Prevention Is Key
Dr. Corbett highlights the importance of preventative skin care for long-term health. “Preventative measures, like using sunscreen and protective clothing, significantly reduce the risk of skin cancer,” she shares. “Daily habits, such as applying antioxidant serums and SPF, can also help combat premature aging and oxidative stress, preserving skin's youthful appearance.”
Dr. Mehta echoes this sentiment, adding, “The regular use of sunscreen and moisturizer not only prevents sun damage, but also helps maintain a healthy skin barrier. This can stave off conditions like eczema and rashes, which are often exacerbated by dryness.”
Dr. Soliman adds, "Our skin is the largest organ in the human body and a vital contributor to overall health. The skin plays several key roles in UV protection, temperature regulation and is a protective shield to the outside world. By practicing safe sun habits, we can greatly reduce the risk of skin cancer. A healthy skin barrier will protect us from infections and environmental hazards. It can also help prevent flares of chronic inflammatory conditions such as psoriasis and atopic dermatitis."
Adapting Your Routine to Your Life Stage
Skin care isn’t one-size-fits-all; it evolves as you age. Dr. Corbett offers tailored advice for every life stage:
• Babies and Children: “Young skin is sensitive and prone to dryness, especially in arid climates like Las Vegas. Daily moisturizing with a thick cream can help maintain a healthy skin barrier,” she advises.
• Teens: Hormonal changes often lead to acne. “A simple routine of cleansing and moisturizing with SPF can be a game-changer for teens,” she says. “Over-the-counter treatments with salicylic acid or benzoyl peroxide can also help manage mild breakouts.”
• 20s and 30s: This is the prime time to focus on prevention. Dr. Corbett recommends incorporating antioxidant serums and retinol into daily routines. “In-office treatments like microneedling and neuromodulators can also address early signs of aging,” she suggests.
• 40s and Beyond: “Hydration and anti-aging ingredients like hyaluronic acid and peptides become essential,” she explains. “For more advanced concerns, laser treatments, chemical peels, and fillers can rejuvenate and restore the skin.”
CONTINUED >
Dr. Devina Mehta
Dr. Yssra Soliman
Dr. Brooke Corbett
Dr. Mehta adds that lifestyle choices significantly impact skin health at all stages. “A nutrient-rich diet, regular exercise, and avoiding smoking and excessive alcohol consumption can enhance your skin’s texture and tone,” she says.
Dr. Soliman emphasizes, "The needs of our skin will change during different phases of our life. Excellent photoprotection with sunscreen and UV protective clothing is recommended for all patients. Moisturizing and maintaining a healthy skin barrier is crucial in dry climates such as Vegas. For those with acne, a dermatologist can create a comprehensive treatment plan. In your twenties and beyond, using vitamin C in the morning and a retinoid at night can help reverse signs of photoaging and improve skin appearance."
Early Detection Saves Lives
Regular skin check-ups are vital for early detection of skin issues, including cancer. “Full skin exams allow us to identify and address potential problems before they escalate,” says Dr. Corbett. “Skin cancer is among the most common cancers, but early detection dramatically improves outcomes.”
Dr. Mehta stresses the importance of vigilance, particularly with melanoma. “Melanoma can be aggressive and life-threatening if not caught early,” she warns. “Routine checks make early intervention possible, often requiring only minor in-office treatments.”
Dr. Soliman concurs, "Regular skin checks with a board-certified dermatologist can lead to prevention and early detection of skin cancer, the most common cancer in the United States. Dermatologists can use dermatoscopes to further characterize skin lesions and perform biopsies on suspicious lesions. They also treat common conditions such as acne, atopic dermatitis, psoriasis, and vitiligo using evidence-based approaches. Additionally, dermatologists collaborate with other specialists to provide holistic care for patients."
Embrace the Power of Healthy Skin
Your skin does so much for you, from protecting you against environmental aggressors to reflecting your overall health. As Dr. Corbett notes, “The skin acts as a powerful barrier and a window to the body, often revealing signs of systemic diseases.” Dr. Mehta agrees, adding, “Protecting your skin helps you lead a healthier life overall.”
Dr. Soliman concludes, "Our skin is the vessel we live in every single day. It protects us and reflects our overall health. You owe it to yourself to take care of your skin."
When you prioritize your skin, you’re prioritizing yourself. Regular care, tailored routines, and expert guidance can help you achieve not just healthier skin but a more confident, vibrant you. So, take a moment to appreciate your skin, and give it the love and care it deserves—because healthy skin is beautiful skin.
JUSTICE Prevails
RECENT AWARDS RECOVERED FOR INJURY CLIENTS
• $38.8 Million Dollar Jury Verdict
• $7.2 Million Dollar Award
• $2.1 Million Dollar Award
• $2.0 Million Dollar Settlement
• $2.0 Million Dollar Judgement
• $1.9 Million Dollar Settlement
LOCAL SPIRIT REVIVED
Returning home to create welcoming experiences and give back to the community
You can take the man out of Las Vegas, but you cannot take Las Vegas out of the man. Michael Pierotti, Jr. is a testament to that phrase, after having left Las Vegas in 2019 for Scottsdale, only to be drawn back to the city he calls home in the fall of 2024. Besides his French bulldog, Fabric, Pierotti loves nothing
more than creating welcoming, fun experiences for locals, while giving back to the community – and now he’s back with an even stronger ambition to do just that and more.
Originally from Los Alamos, New Mexico, Michael moved to Las Vegas in 1995 to attend the University
of Nevada, Las Vegas (UNLV) on a soccer scholarship. He earned a Bachelor of Arts degree in business management and discovered a particular interest in the wine industry, thanks to the hospitality experts and Master Sommeliers he met through UNLV’s hospitality program.
Michael has stepped into various hospitality roles throughout his career, including general manager
restaurants at Town Square to welcome patrons and new guests alike, providing an unrivaled locals’ destination for great food, unique drinks and a dynamic social scene.
Staying true to his love for giving back to the local community, Michael created the restaurant’s Whiskey Charity Flight of the Month initiative, which shines a spotlight on premium spirits,
at Orchard Street Gaming and vice president of operations with Voelkner Productions. He was instrumental in the wide success of two locals’ favorite headliners: stand-up comedian Vinnie Favorito and Mac King, comic magician and one of the longest-running solo acts in the city. During his decade-long tenure with Mac King, Pierotti helped establish philanthropic partnerships and fundraisers benefiting local nonprofit organizations such as Nevada Read, Opportunity Village and Habitat for Humanity Las Vegas.
In 2013, Michael joined the Double Helix Wine & Restaurant Group as managing partner and co-owner. Today, Double Helix Wine & Whiskey Lounge is one of the longest-standing
while giving back a portion of proceeds to local charities. Benefiting organizations have included The Shade Tree, a 24-hour accessible emergency shelter for domestic violence and human trafficking survivors and their children; 22 Warriors Foundation, a veteran-founded nonprofit dedicated to supporting veterans; and Project REAL, a nonprofit dedicated to empowering Nevada’s youth through mentorship programs and meaningful conversations focused on civic engagement and constitutional rights.
Michael is thrilled to be back at his post at Double Helix Wine & Whiskey Lounge and invites the entire 21+ community to stop in for exceptional wine, whiskey, and food.
A SALAD REC IPE TO LOV E
A GORGEOUS, FRESH AND SIMPLE DISH
PEAR, PROSCIUTTO,
Burrata Salad
INGREDIENTS
• Ripe Pear
• Prosciutto
• Burrata
• Lemon Zest
• Extra Virgin Olive Oil
• Dried Figs
• Red Pepper Flakes
DIRECTIONS
1. Slice the ripe pear into thin slices.
2. Arrange pear slices on a plate, creating a base for the salad.
3. Nestle slices of prosciutto in-between pear slices, a perfect combo of sweet and savory.
4. Tear the burrata into bite-sized pieces and scatter them over the salad adding a velvety creaminess to the ensemble.
5. Grate fresh lemon zest over the entire salad, infusing it with citrus flavor.
6. Top with fresh basil, figs and pepper flakes.
7. Finish by generously drizzling extra virgin olive oil over the salad, creating a silky texture that ties it all together.
FEBRUARY 2025
FEBRUARY 1ST 14th Annual Chinese New Year in the Desert™
Downtown Las Vegas | 11:00 AM
Usher in the year of the snake at the 14th Annual Chinese New Year parade, featuring gorgeous floats, elaborate costumes, and dragons. For more information or to participate in the parade, call 702-546-8082.
FEBRUARY 13TH
Spectrum – Bringing the Love for Valentine’s Day
The Smith Center for the Performing Arts | 7:00 PM
Spectrum, Las Vegas' premier, award-winning R&B group, returns to The Smith Center for the Performing Arts with the music of Motown and so much more. Don't miss the flair, harmonies, choreography, costuming and vocal styling of Spectrum, with accompaniment by the Tex Richardson Ensemble. Buy tickets at https://thesmithcenter.com
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events
CONTINUED
FEBRUARY 14TH
Voyage: Celebrating The Music of Journey
M Pavilion at M Resort Spa Casino | 8:00 PM
Get ready to feel the love this Valentine’s Day as Voyage, the world’s premier tribute to Journey, brings their electrifying performance to M Resort Spa Casino’s M Pavilion on Friday, February 14. Celebrate romance with a night filled with timeless hits and incredible nostalgia. Tickets are on sale at www.themresort.com or www.ticketmaster.com
FEBRUARY 22ND
Las Vegas Mardi Gras Bar Crawl
Downtown Las Vegas | 4:00 PM
Kick off Mardi Gras in grand style on February 22, at the Mardi Gras Bar Crawl. Dress up in your best Mardi Gras attire and dance your way from one thrilling venue to the next. Grab your tickets at https://pubcrawls.com.
FEBRUARY 22ND
Power of Love® Gala
MGM | 5:30 PM
Keep Memory Alive will honor Jimmy Kimmel at the 28th annual Power of Love® gala on Saturday, February 22, at MGM Garden Arena. The gala will benefit the Cleveland Clinic Lou Ruvo Center for Brain Health. Purchase tickets at www.keepmemoryalive.org/POL.
FEBRUARY 22ND
Mardi Gras Masquerade Gala by Elevate Diversity
Black Fire Innovation | 6:30 PM
Step into a night of mystery and enchantment at the Mardi Gras Masquerade Gala. Don your masks and enjoy an open bar, hors d'oeuvres, a silent auction, and a keynote speaker. Learn more at https://www.elevatediversity.org
Want to be featured?
GET IN TOUCH AT CITYLIFESTYLE.COM/SOUTHVEGAS
ARTICLE BY BAILEY HALL | PHOTOGRAPHY PROVIDED
Building the Perfect Bouquet
Valentine’s Day can be celebrated in many ways. Some people choose to go out for dinner and a movie, others hire a private chef for a romantic meal at home, some buy chocolates and find a fun activity in town, and some couples go out of town for an exciting getaway! One Valentine’s Day staple is giving a bouquet of flowers to someone special. Flowers are the gift that say I love you and can be given to your spouse, children, and mom. As a child, my father always got me roses on Valentine’s Day until I met my husband and he took over the tradition. A bouquet of flowers can say many things as each flower has a different meaning. If you’re wanting to say something special to the ones you love this Valentine’s Day, take a look at our list of three popular flowers, what they mean, and what flowers to pair them with.
Roses
LOVE & ROMANCE
Roses are by far the most popular flower to give on Valentine’s Day. They are beautiful by themselves or you can add Baby’s Breath to enhance the bouquet. These two make a romantic bouquet and are the perfect flowers to give to someone special.
Lilies
PURITY & FERTILITY
Lilies come in a variety of colors and are eye-catching! For a softer looking bouquet, pair your lilies with carnations. These two combined are fun and heartwarming and are a great gift for anyone.
Tulips
PERFECT FOR DEEP LOVE
A bouquet of tulips will brighten any space! Adding some Ranunculus, also known as buttercup, will compliment the tulips wonderfully. These flowers have a refreshing look that will decorate any home beautifully in a crystal vase.
