Lifestyle Tradie Special Edition Magazine

SPECIAL EDITION: FOR TRADE BUSINESS OWNERS

STREAMLINE YOUR BUSINESS & TRANSFORM YOUR LIFE DISCOVER LATEST CUTTING EDGE TOOLS & TECHNIQUES TO SUCCEED IN BUSINESS & CHANGE YOUR LIFE FOREVER

CHOOSE SUCCESS CHOOSE FREEDOM CHOOSE LIFE HOW TO TAKE CONTROL OF YOUR BUSINESS & LIVE THE LIFE YOU’VE ALWAYS WANTED

REAL TRADIES REAL RESULTS

MEET 5 TRADE BUSINESS OWNERS WHO SHARE THEIR SUCCESS SECRETS WITH LIFESTYLE TRADIE

+

YOUR BEST EVER BUSINESS STARTS NOW

CREATE THE TRADE BUSINESS YOU ALWAYS WANTED

LIFESTYLETRADIE.COM.AU/MAG

CONTENTS ARE YOU IN THE DRIVERS SEAT 2 OR THE PASSENGER SEAT OF YOUR BUSINESS?

Your Connected Savvy Trade Community 23 Special Invitation to Private Dinner & Drinks

23

Mastermind Dinner/Meeting

23

5 REASONS WHY LIFESTYLE TRADIE 4 IS RIGHT FOR YOU

Referral Work Through A Professional Network

23

Facebook Community

23

1. Discover Leading Trade Business Practices

5

Your Support for Success 25

2. Experience Accelerated Growth & Achievement

5

3. S ave time & money thanks to our done-for-you business systems

Access to a team with in excess of 40 Combined years of Trade Business Operation

25

6

Andy is Only a Call Away

25

4. Elevate your Business Confidence

6

Getting Started Meeting

25

5. S tay motivated thanks to an inspiring community of trade business owners

Accountability Partner

25

7

Plus one extra fun, not to be missed BONUS…

8

THE BENEFITS DON'T STOP THERE

26

Audio & Visual Recordings of the Live Event

27

How Much Longer Can You Tolerate Ordinary 9 Results By Staying In Your Comfort Zone?

Hang Out With Leading Tradies In Your Industry

27

Over 89 Videos From Successful Business Gurus

27

WHAT LIFESTYLE TRADIE MEMBERSHIP WILL PROVIDE YOU

Over 378 ‘How To’ Training Videos

27

Proven Trade Specific Templates, Checklists & Procedures from the #1 Trade Business in Australia

28

Ultimate Tradesman Toolkit

28

10

The Lifestyle Tradie Business Model 11 Your 4 Core Business Principles

11

Content Rich Power Hours Platform 12 Over 32 Business Book Summaries Money 13 Lifestyle Tradie Magazine Marketing 14 Back Catalogue of Over 43 Lifestyle Tradie People 15 Magazines Your Member ONLY Live Events 17 ‘Re-Ignite & Re-Unite’

17

Nationwide Connections

17

Meet the Gurus

17

29 30 30 30

Access to 75 ‘Ultimate Freedom Flowcharts’

31

A REFRESHING APPROACH FOR TRADE BUSINESS OWNERS…

32

Application 33

Your Tools for Transformation 19

Who Is Lifestyle Tradie For?

Exclusive Unrestricted Access to the Members ONLY website

19

Will it Work For Me?

36

Step by Step

19

Ready To Get Started? Great. Let’s Do It

36

Trade Specific Resources

19

Real Tradies. Real Results.

Track Your Progress

21

Tony Welsh & Tristan Wise - H2Pro Plumbing

7

Be Held Accountable

21

Mark & Emma Cammareri - Secure Pave

9

‘Just In Time’ vs ‘Just In Case’

21

Ben Van Der Kooy - Beautiful Plumbing

19

21

Brett & Kammi Beuzeville - StepUP Constructions

27

Aaron & Dani McGregor - ACE Electrical

29

Full Unrestricted Access For Your Team

35

MESSAGE FROM LIFESTYLE TRADIE CO-FOUNDERS Hi, it’s Andy & Angela Smith, a multi-award winning husband & wife team. We’re super excited to introduce you to our business - Lifestyle Tradie Group.

Helping tradies (& their partners) make money, gain back time & basically get their life back!

Why are we excited? Because like you, we own & operate a trade business (& have done for over 15 years now) & were once faced with the same challenges you face today. We know you can overcome them like we have…

Lifestyle Tradie is dedicated to helping trade business owners fast-track Business & Lifestyle success!

Perhaps you’ve been searching on the internet for expert help for your trade business, seen us present live, found our app or stumbled across ‘The Tradie Show’, & that’s how you managed to connect with us. How ever you found us, we’re happy you did!

In the pages that follow, you’ll learn how you can streamline your business to increase productivity, efficiency & profitability.

More importantly the result of which will be far less stress & more time to do the things you love. Makes for one happy tradie… YOU! How do we know this? Because as we mentioned, we were once faced with the same challenges you face today in our trade business.

It was through our search to ‘find a better way!’ that it became glaringly obvious that traditional business practices were a thing of the past. If we wanted a business to be proud of, we needed to embrace the latest integrated technology & savvy marketing techniques, & perfect the business model to allow for scale, the

option to sell or ultimately the freedom to have a stress-free holiday & still make money.

Our business, Dr DRiP, grew quickly to a multi million dollar business - we now work a smarter, streamlined & more sophisticated business. Stress & worry free.

To top it off, Andy was honoured to win NSW Champion Entrepreneur in 2008, Lifestyle Tradie won #1 Education business in 2010, & Dr.DRiP was awarded #1 Trade Business in Australia in 2015, plus a string of finalists nominations along the way.

95% of tradies out there.

A transformation in your business approach, in terms of your people, your profit & your business platform, will lead to positive results, & ultimately - a life of freedom.

We’ve done it for ourselves, & helped thousands of other tradies transform their lives… we can’t wait to do the same for you.

To your success, Andy & Angela Smith

To your advantage we’re not shy in sharing our secrets on ‘how’ you too can achieve the same results. Results direct from someone who’s walked before you having done the hard yards of ‘trial & error’.

Why reinvent the wheel when you can fast-track your results with our help.

People that truly ‘get you’.

You see, if you take the time to learn the right strategies to effectively transform your business, then you’re going to be ahead of LIFESTYLE TRADIE

1

ARE YOU IN THE DRIVERS SEAT OR THE PASSENGER SEAT OF YOUR BUSINESS? We’ve met thousands of trade business owners across every industry all facing similar challenges on a daily basis.

Many would say they are in the passenger seat, or worse, in the boot, when it comes to control of their business.

WHERE ARE YOU?

2

LIFESTYLE TRADIE

Starting your own trade business seemed like the best idea for you in terms of the lifestyle you dreamt about.

Being your own boss, making great money, working your own hours, taking holidays on a whim… you’d have time with family & friends, time to fish & look after your health…

The reality is, that scenario is far from the one many trade business owners live today.

Instead, you work long hours & feel overwhelmed with the relentless pressures of operating your trade business.

By the time you finish for a day, there’s no light left to play with the kids.

They’re growing up fast!

The pace of change around you is exhausting - cutting edge technology, new digital platforms, savvy marketing methods - your head swims thinking of where to start to stay ahead.

Your shoulders are heavy with the responsibility of making the right decisions & you’re afraid of losing control.

You find yourself asking, ‘Is my life going to be like this forever?’

Sound familiar?

If it is, you’re not alone. We speak with thousands of trade business owners in this exact same situation.

The thing is, you’re not to blame.

T.A.F.E. taught you the rules & regulations, & your boss taught you how to be a great tradie. Sadly, many of them weren’t the best role models.

You need to embrace being a business owner, an entrepreneur & a true leader.

THE GOOD NEWS IS THERE IS A WAY FORWARD. A SOLUTION… AND IT’S CALLED LIFESTYLE TRADIE. Lifestyle Tradie offers a powerful & unique education platform specifically for trade business owners. It provides future clarity, the education & know-how to deliver positive results, & support of over 30 years combined trade experience to ensure your success.

You’ll be surrounded by a community of like-minded & savvy trade business owners, who are keen to share their knowledge & provide advice, challenge your thinking & be the first to celebrate your wins.

You’ll feel energised & inspired to improve your business. You’ll be passionate & excited about your future & as a result a renewed confidence will prevail.

Because here’s the thing…

ONLY NEW ACTIONS WILL BRING DIFFERENT RESULTS.

It’s time to stop doing what you’ve always done, delivering the same ordinary results, & start doing something new. Many we know have done exactly that…

Dotted amongst these pages you will read from others who were just like you. Overwhelmed, exhausted & longed for a brighter future. Through their membership with Lifestyle Tradie they’ve each achieved amazing results in their business & their life.

Many have found a smarter way to operate that has resulted in a streamlined business, a dramatic increase in profit & allowed them a well deserved relaxing holiday.

Interestingly, those that made positive change within their business have also experienced a ripple effect within their life. It’s like a shift in focus has had a greater impact to include their health & happiness.

Because that’s what it's all about right?

Owning a business that you’re proud of, that makes you good money, & allows you the freedom to choose…

That’s why we created Lifestyle Tradie - to empower trade business owners to see the ever-changing face of business as an opportunity. Armed with the knowledge, tools & know-how, the future looks exciting once again.

Enriching lives!

LIFESTYLE TRADIE

3

5 REASONS WHY ‘LIFESTYLE TRADIE’ IS RIGHT FOR YOU. When it comes to business building programs, there are none as unique & specific to a Trade Business than ‘Lifestyle Tradie’ The key differences are designed to ensure you fast-track your financial & lifestyle success so you can: • Reduce your stress • Make More Money

• Work Fewer Hours • Create a Better Lifestyle

The ultimate goal is to own a trade business that allows you the freedom to choose!

Here’s why ‘Lifestyle Tradie’ is right for you…

4

LIFESTYLE TRADIE

➊

DISCOVER LEADING TRADE BUSINESS PRACTICES FROM SOMEONE WHO’S WALKED THE PATH BEFORE YOU

The old ways of doing business just won’t cut it anymore if you want to stay competitive, make profit & secure a brighter future.

The constant evolution of trade specific technology, online marketing platforms, outsourcing & the increasing demands of your customers have completely transformed the business landscape.

The truth is, if you think you’ll work longer days & later nights to reap rewards then think again. Hard work does not always equal success.

To succeed you need to stop working harder & start working smarter.

You have a choice, start from scratch trying things out within your business taking double the time & double the money or, take the smart & easy way

by learning exactly what we’ve done so you can copy, modify & apply to your business.

Our trade business was awarded #1 Trade Business in Australia 2015 so we know a thing or two about operating a successful business.

Through Lifestyle Tradie you will learn insider secrets & apply ‘best practice’ in efficiency, productivity & profitability all in the pursuit of excellence.

The positive result of which improves the life of the business owner (you!) & the team - reduces stress, improves control & overall increases the time available to spend with family & friends.

The ultimate reward for any small business owner!

➋ EXPERIENCE ACCELERATED GROWTH & ACHIEVEMENT

BY APPLYING PROVEN CUTTING EDGE BUSINESS STRATEGIES

Lifestyle Tradie will accelerate your learning & simplify your life through our unified approach to trade business, bringing all the information you’ve ever wanted into one easy to access location. Our membership website contains over 500 ‘how to’ videos, templates, checklists & trade specific topics & more.

You’ll learn how to adopt smarter methods of operation that will assist you to apply the right business model that will in turn, increase your earning capacity, & allow you to grow your trade business with ease & simplicity.

We will keep you up to date with state-of-the-art tools & technology, latest sales techniques, strategic online & offline marketing, the changing face of social media, finance, cash flow, leadership &

systems & will show you ‘how’ to apply these to your trade business.

If you uncovered them yourself, to implement them into your trade business would be a slow & tiresome process.

Like taking one.step.at.a.time.

Why wait? Lifestyle Tradie can help you fast-track the success you’ve always wanted, & know you can achieve - it’s within your reach.

Don’t get left behind by failing to adopt those clever tools & technology that your younger competitors are embracing. They will increase your productivity overnight & are available to you too... if you want them.

The old ways of business just aren’t going to cut it anymore. With Lifestyle Tradie, you can change that forever.

LIFESTYLE TRADIE

5

➌

SAVE TIME & MONEY

THANKS TO OUR DONE-FOR-YOU BUSINESS SYSTEMS

Lifestyle Tradie believe that there’s one vital ingredient that keeps all types of trade businesses operating smoothly, & that’s having great systems in place.

Not surprisingly, many business owners are often challenged when it comes to systems & leave them until last. The overwhelming feeling of ‘where do I start?’ is the hardest part to overcome.

The reality is, we use systems every day in just about every part of our lives.

If we understood exactly what they were & how they work, we would achieve positive predictable results every time & save a great deal of time & money.

Systems make a complex process super simple through following an easy step-by-step process, which provides you with a streamlined business to help you work smarter, not harder. The result of which is an increase in profit.

When your team understand the expectations on them from the business ‘miracles happen’, performance improves, errors are removed & productivity & efficiency increase ten-fold.

➍

Building systems is the vital step to allow for the scalability of your business, a ‘must’ inclusion in a business if you intend to sell for a considerable profit, or if you simply want to make the day-to-day operation easy to control so that you can take regular holidays.

It can ONLY happen with great systems.

SO THAT THE RIGHT DECISIONS COME EASY.

To be honest, most of them have never owned their own business, let alone a trade business, no wonder you lack confidence in the decisions you’re making in your business when you second guess their advice.

Well, that’s where Lifestyle Tradie is unique, because the owners of Lifestyle Tradie, Andy & Angela Smith, also own

LIFESTYLE TRADIE

Lifestyle Tradie has mastered the systems that apply to all trade businesses. In five easy steps, we will show you how easy it is to start developing systems for your business.

Or better yet, cheat with our ‘Ultimate Freedom Flowcharts’, the simplified one page visual gold to perfect any training situation & get your team up to speed quickly & easily.

ELEVATE YOUR BUSINESS CONFIDENCE

Have you been searching for a mentor or a business coach? You may have even had a business coach, but felt like it’s just more of the ‘same’ bland & boring information - so generic in nature you’re left thinking, ‘how do I apply that into my trade business?’ They just don’t ‘get you’.

6

Like releasing a pressure value, the daily stress & chaos of business is replaced with order & control... The business operates like a well-oiled machine. Measures are in place to monitor progress, profitability & results. Now you’re smiling!

& operate their own trade business, just like you. Regardless of your trade, they really understand ‘you’.

In fact Andy was crowned NSW Champion Entrepreneur in 2008, & their plumbing business was awarded #1 Trade Business in Australia in 2015.

A proud moment to be acknowledged in their dedication to achieve excellence in their business using cutting edge technology, adopting the right simple business model, & applying the latest smart strategies to drive productivity & profit. All knowledge they openly share with you so that you too can achieve the same results.

With Lifestyle Tradie you will feel understood. You will be guided through your challenges by a team that really ‘get you & your business’. The right decisions will come easy.

With the support of Lifestyle Tradie you’ll be unstoppable. You’ll discover new courage, belief & confidence you never thought was possible allowing you to step up as the business leader you’ve always wanted to become.

They’ve done it for themselves & they’ve helped thousands of other tradies transform their lives.

You could be next…

➎

STAY MOTIVATED

THANKS TO AN INSPIRING COMMUNITY OF TRADE BUSINESS OWNERS

Ever felt isolated & alone running your trade business? Not 100% sure what to do in a situation & wish there was some one to talk ‘shop’ with?

A like-minded & savvy tradie guy or gal to throw around some ideas?

You can’t really talk to your mates at the pub, or your parents. They just don’t understand the industry, nor do they really care about your business the way you do. Even though they have plenty of advice to share (mostly to be ignored)!

Every tradie would agree it can be an isolating life, where you stand alone to make the big decisions within your business. Your partner is great support, but they often feel the same way.

Lifestyle Tradie is the perfect solution.

A safe environment to gain trade specific advice & celebrate your successes - big or small - with friends that actually give a damn. No tall poppy syndrome here, just honest encouragement for positive change & transformation.

Finally, a group of tradies & their partners, that speak the same language.

You’ll feel like you’ve discovered your second family.

Whether you are attending a Lifestyle Tradie LIVE event, be it an R&R Event, a smaller MasterMind meeting, or whether it’s a specific trade question posted on our closed facebook group, you’ll immediately feel energised by the support & inspired by the solid, applicable feedback you’ll receive.

What out ‘rocks’ everything, is the collective years of personal hands-on knowledge & experience within the group. All open to share their learnings & provide you with exceptional insight & encouragement to ensure you achieve the success you know you are more than capable of accomplishing.

Friends for life!

TONY WELSH & TRISTAN WISE H2Pro Plumbing, VIC VIP Platinum Member since 2010

“Lifestyle Tradie gave us back the passion for business …”

The decision to join Lifestyle Tradie was an easy one for us. We absolutely knew that something had to change. Life was really stressful. I knew I was a great tradesman, but on reflection, I knew very little about operating a successful business.

We’ve come a long way over the past years working with Andy & Ange. We’ve systemised and streamlined the business and thanks to technology, we’ve gone paperless which has saved a full-time employees wage!

The best part is the fact that Lifestyle Tradie gave us back the passion for business. We have been empowered to make decisions about our future instead of being stuck with no place to turn.

Our family has a long history of racing cars, with our most recent purchase for my son of a 1967 beetle to fix up together. I love that business allows us the flexibility to enjoy life!

LIFESTYLE TRADIE SUCCESS STORY LIFESTYLE TRADIE

7

I KNOW WE SAID ONLY 5 REASONS WHY ‘LIFESTYLE TRADIE’ IS RIGHT FOR YOU…

BUT THERE IS A BONUS ONE!

➏ ENERGISED EXPERIENCES What’s the most important thing in your world?

For most tradies we speak with they respond with ‘family’.

Some say their surfboard or fishing boat... or their Ferrari... but jokes aside, everyone just wants to live a life filled with fun, laughter & happy moments.

That’s why Lifestyle Tradie wants to ensure you gain exceptional results within your business (with no regrets) so that you can spend more time with the ‘things’ & the ‘people’ that are most important in your world.

Did you notice we’re in the Lifestyle Tradie business?

Yes, that’s ‘lifestyle’, not ‘work-aholic’...

Agreed that you have to work hard, but work smart…

And the most important part is to ENJOY IT! Did you know you are 30% more productive when you‘re happy?

8

LIFESTYLE TRADIE

That’s why Lifestyle Tradie encourages you to spend quality time away from the business to improve your life perspective.

Attending the LIVE events is a great excuse to re-connect with your partner & your second family, re-energise your own battery & re-align your focus having had the chance to relax & re-group.

You will quickly learn that we value health & wellbeing as a high priority if you want to improve productivity, decisionmaking & focus.

The Lifestyle Tradie community is encouraged to share new energised experiences together; feel invigorated from a kayak paddle to a private yoga session, a physical test at a ‘Tough Bloke Challenge’ or relax while cruising Sydney Harbour, either way, you are guaranteed a good laugh.

Energy for your soul!

HOW MUCH LONGER CAN YOU TOLERATE ORDINARY RESULTS BY STAYING IN YOUR COMFORT ZONE? “IF YOU DO WHAT YOU’VE ALWAYS DONE, YOU’LL GET WHAT YOU’VE ALWAYS GOTTEN’ Isn’t it time to stop saying, ‘I know what to do. I just have to do it’, yet two years on, things are still the same...

No more excuses saying, ‘I’m run off my feet doing 60 hours a week, I don’t have the time!'. It’s not going to get any easier if you believe ‘if I put my head down & work hard that things will work out’.

Let me tell you, hard work doesn’t always equal success. Especially if you’re not working on the RIGHT thing...

Instead of working harder in your business you need to start working smarter.

If you want better results then you have to change what you’re doing & get out of your comfort zone because there is a better way to operate business!

Hundreds of tradies have achieved exceptional results through applying what they learnt from Lifestyle Tradie.

Now it’s your turn.

You too can experience the exceptional positive results of transformation within your trade business & celebrate the success of creating a better life for you & your family.

Lifestyle Tradie will give you a new & fresh perspective on possibilities for you & your business & open your eyes to ideas you may have never discovered on your own.

The ultimate goal is exactly that - to provide you with the freedom to choose!

If you’re serious about transforming your trade business into one that is both profitable & productive, a business that will support the life you wish to lead, then THIS is your moment of truth.

THIS IS YOUR LIFE, YOUR DECISION, GRAB IT! Read on to learn about the details of what the Lifestyle Tradie membership involves & how you are supported by the team each step of the way.

MARK & EMMA CAMMARERI Secure Pave, NSW VIP Platinum Member since 2012

“My new confidence in making business decisions has helped immensely throughout our journey since joining Lifestyle Tradie, with 30% growth on average year on year" I was never going to settle for an average life but I needed help with direction & clarity in my business. I remember when I first met Andy & learnt about Lifestyle Tradie saying to Em ‘he’s a successful tradie. I can’t wait to get involved’.

I have gained so much (& still do) from Andy & Ange.

My new confidence in making business decisions has been the catalyst for my results to date. The business has grown on average 30% year on year with four times nett profit.

We’ve worked smarter with implementing solid systems & have built a great team culture. To top it off the profitable results have allowed us to secure our financial future through the growth of our property portfolio. I’m living my dream!

Thank you Lifestyle Tradie.

LIFESTYLE TRADIE SUCCESS STORY LIFESTYLE TRADIE

9

Consider this your official invitation to join Australia’s exclusive community for like-minded trade business owners & their partners.

LIFESTYLE TRADIE MEMBERSHIP PROVIDES YOU...

So, now that you understand what makes Lifestyle Trade membership so unique & relevant to you, it’s time we shared the specific elements of the program.

10

LIFESTYLE TRADIE

THE LIFESTYLE TRADIE BUSINESS MODEL IT TAKES MASTERING ALL PIECES OF THE PIE TO RESULT IN A SUCCESSFUL TRADE BUSINESS. Many tradies we speak with have struggled with the growing pains of business, or perhaps have grown only to shrink back in size saying ‘that was all too hard!’. This experience affects confidence, makes you second guess decisions & hence lack direction & focus about the future. You don’t know what to do next.

The reason you feel this way is simple: regardless of your years trading, we have found one simple yet fundamental error in operating business has taken place; You’ve got the business model wrong.

that well deserved week away with your loved ones (& still make money), the business relies completely on having the right business model.

The right business model is just like the board game trivial pursuit.

You need to have successfully answered questions to gain all pieces of the pie to be able to enter the middle & win the game. This is just like business. Too many trade business owners skip the effort to master each piece of the pie, focused only on the middle prize of success. They wonder why they fail.

To result in ultimate freedom - whether you plan to scale, sell (one day) or take

YOUR 4 CORE BUSINESS PRINCIPLES To result in the right business model we need to discuss the four core business principles on which membership with Lifestyle Tradie is built - Platform, Money, Marketing & People - & their three areas within. On the next few pages we will take you deep within each area & showcase examples of what you will discover as a member of Lifestyle Tradie.

Once you have embraced this new level of understanding you will feel empowered to make decisions about your business foundations and equipped to bring your vision to life.

THE LIFESTYLE TRADIE BUSINESS MODEL

LIFESTYLE TRADIE

11

PLATFORM

MONEY

MARKETING

Discover how to create a platform for your business to grow & succeed.

Learn ways to manage your money effectively & take control of your business.

Learn & stay up to date with marketing trends & strategies for tradies.

PEOPLE Discover how to attract, manage & support great people in your business.

PLATFORM If you build your house on sand it won’t be long before the foundations crumble & there’s nothing left. Your business is the same. You will discover how to structure & streamline your business using the latest technology & business strategies that will ultimately improve efficiency, improve productivity, provide far greater control & ultimately make profit.

Or better still, provide you a life of personal freedom...

HERE’S A SAMPLE OF WHAT YOU WILL DISCOVER: FUTURE

• Discover the leading job management systems on the

It is time to control your destiny! This section is critically important to help you design a Life Plan & create a Business Plan. Knowing your destination will assist decision making, provide certainty & remove barriers for progression.

•

• What EXACTLY you need to do to gain clarity about • •

your future. Failing to start here affects the speed of your desired reality.

Discover the 3 fundamental elements to push the EASY button to result in a business less dependent on you.

Understand the 7 stages of of the business life cycle, what you should focus on at each stage & where you fit in.

TECHNOLOGY Guarantee increased business productivity & efficiency!

This section guides every aspect of your technology implementation, from what to implement to how best to leverage your technology.

• How to reduce the workload in the office by 3 full days

through the implementation of a compatible accounting package... we did it & so can you.

market & which is most suitable for your trade business to allow seamless cloud integration.

Understand ‘The Tower of Power’- the 7 technology ‘must haves’ to power your trade business.

SYSTEMS Manage your business processes & create your own Intellectual Property! In this section, learn how to create business systems so you can wave “goodbye” to blurred lines & costly errors.

• Discover the most powerful online platform for you to store •

•

& manage your systems, including video, audio & photos to make it easy for your team to follow.

How you can fast-track success in your business through applying our ‘Done-For-You’ Systems. We show you the RIGHT way to use them effectively to leverage your time, money & people.

How to own a systems mindset & break down the notion that you are the only one that can operate your business.

Time to relinquish control & get your life back.

Decisions will come easy once you have designed your future. The clarity & focus puts a stop to the previous procrastination & endless distractions that once overwhelmed you.

Instead, understanding the simplicity of what you need to do provides confident momentum & transformation waves occur.

12

LIFESTYLE TRADIE

MONEY Worrying about money has a negative effect on your energy levels, passion & business confidence. It’s exhausting!

That said, “I don’t know my numbers” has never been an acceptable sentence if you want to lead a strong & profitable trade business.

It’s time to put a stop to making decisions based on emotion & start making them based on cold hard fact. To be more specific - financial fact first & foremost.

You will discover the steps to grasp your financial situation TODAY that will provide certainty to plan for your financial future tomorrow.

SOME OF THE IDEA’S YOU WILL LEARN INCLUDE: FUNDAMENTALS To get your finances in check you need to have all the foundations in place. In this section learn the rules of business’, profitable pricing structures, how to quote for profit & how to leverage key financial players around you.

• Learn the three guaranteed ways to reduce your ‘cash

•

• Learn the ‘Rules of Business’, a collection of ideas &

• •

strategies that we’ve personally found invaluable to business survival & success & will guarantee to do the same for you.

Put your numbers through the ‘Profit Maximiser’ to understand what you should be charging per hour to maximise your profit margin.

Discover the three stages of ‘The Quote Flow System’, how they apply to your business & the steps to follow to maximise conversion with almost every quote.

NUMBERS Reading & interpreting your financial reports is not easy (nor fun – for most!), but we will show you how. In this section find out what reports you need to review, how often, why & where to find them.

• Debunk the confusion behind the financial reports, we

gap’ & hence increase cash flow. No more being treated like a bank, we share our tips resulting in more money consistently in our pocket.

Priceless: We share with you our proven ‘word for word’ debt collection process, approved by our lawyers, followed by us today, that has reduced our outstandings from $188K to less than $20K.

MONITOR You need to stay informed of your business finances today so you can plan for tomorrow. Learn how to make your own financial dashboard & monitor it, so you have control of your businesses financial vital signs.

• Why a timesheet is critical to monitor your Gross Profit • •

targets & why your team need to complete & understand them.

How to create a financial dashboard & track key performance indicators (KPI’s) that deal with real data in real time.

12 specific actions to challenge you to reduce your overheads by 20% & stop money slipping through the cracks. We’ve done it & you can too.

explain what they are, where to find them, why use them, when & how to review them & by whom.

The focus here is your finances & getting them in order. Not understanding your numbers & not having a handle on your cash flow can be the death of even the best business. Don’t let it be you!

LIFESTYLE TRADIE

13

MARKETING For many trade business owners effective marketing is a mystery, perhaps you don’t know where to start or you’ve invested in different ideas only to fail in attracting quality A grade customers or worse still, you don’t know if your investment has brought any new customers at all.

The reality is, without marketing you don’t have a business.

To understand & apply the latest cutting edge ideas, strategies & sales techniques, catering to the ever-demanding customer in both the online & offline world, are critical to your success.

HERE’S A SAMPLE OF WHAT’S COVERED: CORE To succeed in business it is important to have a solid understanding of the core principles of marketing. With this knowledge you will intimately understand your ideal Avatar; how to communicate with them & through what channels.

This section will provide the foundations you need to make empowered marketing decisions.

• •

• How to analyse & intimately understand your perfect • •

target audience to attract only A grade customers every time.

6 easy steps to design a Marketing Plan that is simple to understand & implement.

Optimise your marketing & increase profits by implementing ‘The Formula 5’. You’ll learn the power of compounding that will result in more customers, a greater turnover & higher profit margins.

CAMPAIGNS This section will help you understand what elements are within your Marketing Plan so that you can get on with opening the flood gates to attract new customers, deliver impeccable service & retain their loyalty with repeat visits & favourable word of mouth referrals.

• Online & offline marketing strategies & tactics that fit all

types of trade business. We share the ‘what’, ‘why’ & ‘how’ to make implementation super easy.

How tapping into your customer database can triple your average dollar sale… it has for us & it will work for you too.

Why tracking test & measure results, & hence understanding return on investment (ROI) is so important.

Habit is not a good enough reason for a business decision.

CUSTOMER SERVICE When studies have shown that nearly 90% of people will pay MORE for great customer service, it seemed only natural to make significant improvements to the experience with the customer. It’s time to smash your sales targets by providing great customer service.

• We reveal the ‘5 Step Buying Decision’ every customer

• •

follows, in order, before a purchase is made. Taking steps up ‘The Trust Escalator’ will convert almost every prospect into a paying customer.

Why understanding & utilising the V.A.K. principle will increase conversion on your jobs.

What is cross selling & up selling & why it can be so profitable if you apply it right.

Mastering Marketing & actively applying your plan is simply a non-negotiable high return activity. If you want more customers, a high turnover with an increase on profit margin, then consistent momentum on this principle is critical to your success.

14

LIFESTYLE TRADIE

PEOPLE It takes a solid, loyal & consistent team around you for an ordinary business to become an extraordinary business. It is for this reason it’s important you know how to hire right, keep them motivated & grow a strong business. Together.

Mere management simply isn’t enough anymore. What’s needed is something deeper. We need a strong leader to help people achieve what they are capable of, to encourage, to mentor & to establish & maintain successful relationships.

It all starts with you, to be at the forefront of a new breed of leadership & become the trailblazer you’ve always wanted to be. It’s time you stepped up!

ACCESS BREAKTHROUGH IDEAS SUCH AS: TRANSFORM

• Understand ‘The Profitable Partner Formula’ to result in a

Streamline your hiring processes, discover how to retain your top employees & learn the general people management activities to foster a healthy “team” culture, encourage high performance, resolve difficult situations with ease.

•

• A step-by-step guide to the recruitment process - never •

•

forget the critical steps of employment ever again through our one page ‘freedom flowcharts’.

What is an ‘Employee Onboarding Experience’ & how to develop your own timeline to encourage loyalty by elongating that euphoric moment. The benefits will amaze you.

Our ‘Loyal Team Builder’ will show you the path to find, hire, train & retain the right team members & fit them like a glove into your business.

LEAD Become more than just a business owner – learn to lead & inspire your team to achieve what they are capable of.

• Discover the importance of you embracing ‘The Great •

LEVERAGE You have 24 hours in your day & in this section, we will teach you how to make the most of them through productivity tips, management skills & the art of delegation.

• Learn the art of communication, a skill set to motivate

harmonious working relationship. Applying this could save a marriage!

T ap into the talents of people from all over the world for as little as $8 an hour so that you can focus on the things that add more value to the business. We’ve been doing it since 2012 with great success & you can too...

•

Leadership Formula’ so that you become a sought after employer in your industry.

Learn the skills required to lead in times of crisis when the right guidance, strength & reassurance is critical to managing the fear & doubts of the team. Behaviour is more believable than speeches.

Discover the ten qualities of today’s most successful leaders. How you too can adopt these qualities & traits to inspire your team & sky rocket your business to another level of achievement.

your team, negotiate with suppliers & have a long standing professional relationship with customer.

Learn to embrace the skill set required for a ‘leader of tomorrow’, your confidence will grow & your team will respond by stepping up & following you on a path to success.

You’ll become a sought after employer, providing value & vision to a team of motivated individuals that match your enthusiasm & obsession for constant quality improvements & excellence. A united family will prevail.

LIFESTYLE TRADIE

15

16

LIFESTYLE TRADIE

YOUR ‘MEMBER ONLY’ LIVE EVENTS ‘RE-IGNITE & RE-UNITE’ EXCLUSIVE TWO DAY, CLOSED DOOR EVENTS When you attend the live ‘R&R’ events you will immediately feel an excited energy fill the room. Something special takes place within you over the two full days as you discover that transformation to streamline your business can be simple & inexpensive.

As a member of Lifestyle Tradie you have access to three ‘R&R’ events within a year that are strategically 4 months apart to allow you time to implement the ideas & knowledge you have gained.

Designed specifically around the four core business principles (Platform, Money, Marketing & People), the events target your personal & professional growth.

Featuring world class experts in their field, you'll discover proven business & marketing strategies to elevate you into the top 5% of your trade!

Each event is highly interactive providing the opportunity to get ‘your hands dirty’ working with templates & worksheets to provide you with the ‘know how’ for maximum improvement.

This way you return ready to implement & see positive results immediately.

The lessons learnt in the room are invaluable, but there is something that can make the experience even better…

We understand how important your partner (business or life) is within your business, that’s why we encourage you to bring them along at no extra cost to this high energy & motivating experience, take notes, set goals & keep each other accountable to apply the new ideas you'll learn.

You will be empowered (forever) with the knowledge & equipped with the know-how to implement the strategies into your business to improve both productivity & profitability.

This event provides the opportunity you need away from your family & business to reflect & design the future ahead.

After each event, you come away motivated & driven, armed with new tools, knowledge & a plan of action to achieve your goals with clarity & focus.

Together.

Live together. Learn together.

Grow together.

NATIONWIDE CONNECTIONS It’s not just the information shared from stage that is so highly valuable, there are plenty of other savvy, like-minded trade business owners & entrepreneurs to meet too.

From all around Australia & across all trade industries, they come with

a wealth of knowledge, personal experience & success stories ready for an open ear!

You will immediately feel a strong camaraderie among the members. A friendly, welcoming bunch of tradies all ready to have some fun!

If you want to network with forward thinkers of your industry you need to be there.

MEET THE GURUS The Lifestyle Tradie live events feature a number of Gurus as special Guest Speakers throughout the year.

They’ve been invited to present based on their personal success stories & applicable guarantee to provide value to you & your trade based business.

Many of these presenters charge tens of thousands of dollars to share their knowledge in a one on one situation.

You’ll have the opportunity to hear their knowledge first hand, ask additional questions & meet them personally in the breaks.

If you struggled to catch them during the day, don’t fret, there is always another opportunity once the day is over when we gather again for a drink in the afternoon, or again at dinner where the conversation flows.

LIFESTYLE TRADIE

17

WE ALL HAVE

TWO CHOICES WE CAN MAKE A LIVING OR WE CAN DESIGN

LIFE JIM ROHN

18

LIFESTYLE TRADIE

BEN VAN DER KOOY

Beautiful Plumbing, WA VIP Platinum Member since 2011 “I thought being in Perth Lifestyle Tradie wouldn’t be able to help me… but I was wrong.”

YOUR TOOLS FOR TRANSFORMATION EXCLUSIVE, UNRESTRICTED ACCESS TO THE MEMBERS ONLY WEBSITE, MYLIFESTYLETRADIE.COM.AU How often have you wasted endless hours searching the internet to find average & generic content at best, only to end up down a rabbit hole, two hours later, wondering what have I learnt?

To assist with speed of an extensive resource of trade specific ideas & applications, Lifestyle Tradie provides one central online location filled to the brim with success tips, strategies, 'how to' videos, templates, checklists, recommendations & useful trade business tools. No more wasted time trolling the internet!

STEP-BY-STEP It’s important to learn the ‘why’ & ‘what’ a particular subject is important, but it’s more valuable to understand the ‘how’. We share plenty of step-bystep templates to help execute an idea into your trade business.

Don’t reinvent the wheel wasting time & hard earned money trying to design & implement new business strategies, marketing campaigns & the like, only to see them flop. Simply lean on tried & tested activities that have proven to be successful in many trade businesses around Australia.

TRADE SPECIFIC RESOURCES Gain access to trade specific resources to include videos of our live events whereby internationally renowned speakers present, as well as business systems, templates, checklists designed by us based on Dr. DRiP. Each day we continue to create & the vault of resources expands.

"I’m in Perth & questioned whether Andy & Ange could help me seeing I’m on the west coast & they are on the east coast... but after doing some research I knew they were the right choice...

I wanted to be where his business was.

They have their own trade business & have actually done it, successfully!

Lifestyle Tradie has given me clear direction. I’ve streamlined the business, implemented upfront pricing & gone completely paperless which resulted in an improvement of our cashflow by 438%.

I’ve introduced marketing that I never would have considered (both online & offline) that my customers love. We even won an award for ‘Outstanding Customer Service’ from the Kalamunda Chamber of Commerce two years in a row.

Thanks Lifestyle Tradie, I feel more confident & in control thanks to you.

If you own a trade business (a one man show or have a team working for you), & you’re working late nights, spend little time with your family & you’ve hit a wall & don’t know what to do next, then get in touch with Andy & Ange.

I highly recommend them!"

LIFESTYLE TRADIE SUCCESS STORY LIFESTYLE TRADIE

19

20

LIFESTYLE TRADIE

TRACK YOUR PROGRESS The membership site tracks your forward progress thanks to a visual progress percentage report.

Nothing more fulfilling than to track your own growth path as you flow through the content like A to Z. Watch the progress bar move & change colour according to your status in relation to each core principle (Platform, Money, Marketing & People) & their associated sections. The more you watch & implement, the higher it climbs.

BE HELD ACCOUNTABLE The membership site provides self-assessed accountability thanks to the visual progress percentage report.

The progress bar provides complete transparency for both you & our team & is a true reflection of your consumption within the membership site.

Being held accountable with your progress simply spurs on your drive

to pursue completion. To attack & enjoy the journey of smart & specific trade business education & then easy implementation into your own business.

it some time in the future. The thing is, by the time you need it, you will have probably forgotten it already.

‘JUST IN TIME’ VS ‘JUST IN CASE’

PLUS FULL, UNRESTRICTED ACCESS FOR YOUR TEAM

It’s important to stay focused on your most challenging issue/s in your business right now, before you move onto the next. The start of which will be extracted in our ‘Getting Started Meeting’.

We believe in the ‘just in time’ education, whereby you learn something based on a current desired need, a true challenge within your business, & hence learn & apply immediately giving this your complete focus.

This is far superior to the ‘just in case’ education whereby you consume all the training you possibly can, often hitting overload convincing yourself you have to learn it ‘just in case’ you need

Say focused on your current key challenge/s to gain immediate traction.

We understand your days, at times, can literally roll into each other, & the thought of delegating where possible sounds incredible.

It is for this reason why you can share MyLifestyleTradie.com.au with members of your team. This ensures the ease to hand over tasks to others in the team, developing their skill set & providing them with the platform to review any specific training video you require, stopping when they need to apply their new knowledge step-bystep, & bring to life the ideas sooner.

As a result, you & your team will be able to transform your business with speed.

LIFESTYLE TRADIE

21

22

LIFESTYLE TRADIE

YOUR CONNECTED SAVVY TRADE COMMUNITY THERE IS NOTHING LIKE ‘TALKING SHOP’ WITH SOMEONE THAT REALLY ‘GETS YOU’!

How many times have you wished you had a sounding board for your ideas or challenges? Someone to toss around different opinions, flesh out options?

Being connected with the tradies within Lifestyle Tradie can put a stop to unanswered questions & hence stagnant action, instead replacing it with clear & decisive forward movement resulting in positive successful outcomes.

Other than the camaraderie at the LIVE events, membership offers MORE when it comes to a connected community.

SPECIAL INVITATION TO PRIVATE DINNER & DRINKS Have you ever heard the saying ‘you are the average of the 5 people you hang around the most?’

Membership with Lifestyle Tradie provides the opportunity to rub shoulders & connect with some of the smartest cookies in the business – & pick up gold nuggets of information along the way.

A single conversation could be the turning point to turbo charge your results. Your mind could be working

overtime with ideas & strategies before you’ve even eaten dinner.

Not only are the functions an amazing opportunity to lay the foundations for future solid business relationships, they are super fun! Not to be missed.

‘MASTER MIND’ DINNER/ MEETING Network face-to-face with those in your own capital city, share a meal, a laugh & some sound business advice from a group of exceptionally savvy trade business owners!

An excellent intimate environment to share your key challenges & receive quality advice thanks to years of personal business experience.

This is the crew with whom you ache to share your wins. They are your personal supportive cheer squad that lavish encouragement & rejoice in your success.

REFERRAL WORK THROUGH A PROFESSIONAL NETWORK Received a call from a customer that doesn’t live in your geographic area, you can’t go, but you don’t want to let them down?

Or, your customer needs a different trade to fix issues around their property.

Don’t respond saying ‘I don’t know anyone who can help’, instead provide a solution by recommending another Lifestyle Tradie member.

You’ll be comfortable knowing their standards are high, their professionalism is priority & the customer will have an exceptional experience.

FACEBOOK COMMUNITY Have a burning question in the middle of the night when you can’t sleep?

Simply jump on the closed Facebook group & post your question. By morning you’ll have a thread of solid suggestions & examples to assist your query.

The Facebook group is exclusively for members & their partners to discuss openly issues within your business, share ideas & gain solid advice from the community at large.

Sound & solid solutions on tap!

LIFESTYLE TRADIE

23

IF THE RATE OF

CHANGE ON THE

OUTSIDE EXCEEDS THE RATE OF

CHANGE ON THE INSIDE THE END IS NEAR. JACK WELCH

24

LIFESTYLE TRADIE

YOUR SUPPORT FOR SUCCESS ACCESS TO A TEAM THAT BRINGS WITH IT IN EXCESS OF 40 COMBINED YEARS OF TRADE BUSINESS OPERATIONS The Lifestyle Tradie team are hands on within our business on a daily basis.

There aren’t many questions we are stumped with when it comes to trade.

With a solid understanding of both hands-on components of an operational trade business, ‘on the tools’ & ‘in the office’, questions can come from either the tradie or the admin team. Let’s be honest, male versus female, the questions are so different!

The knowledge, encouragement & hence achievement is transferable to empower you to better yourself, your team & hence your business.

Only a phone call, email or facebook message away, the team are ready to help you maintain positive momentum in your business.

Want to toss around some ideas & feel its imperative for that ‘other person’ to really understand your situation?

Then go no further than having Andy at the other end of the phone. Available to Platinum members, it’s like having ‘yoda in your pocket’.

'GETTING STARTED' MEETING

That lonely & isolated feeling of working by yourself will be gone forever when you are a member of Lifestyle Tradie.

You’ll refuel your enthusiasm for your business & feel energised simply by knowing you are a part of something far greater than just ‘yourself’.

If you’re feeling frustrated living in ‘ground-hogs day’ doing the same thing day-in, day-out, struggling to control your escalating stress over money & lack direction on ‘what to do now?’, then look no further than your ‘Getting Started’ Meeting.

The knowledge you gain is exceptional, but knowledge alone is not power.

Applied knowledge is the important part. It is for this reason we recommend you include your partner or reach out amongst the members to connect with an accountability partner.

Meet to discuss your key challenges & design a step-by-step 90 Day Success Plan to address them immediately.

Someone that will reciprocate with holding you to your promises every week from what you agreed on your 90 Day Success Plan.

ANDY IS ONLY A CALL AWAY

This session will give you complete clarity & focus on 'what' to do next to overcome your frustrations & your lack of traction.

Need a sounding board for that all important decision?

It’s where the rubber meets the road & magic happens!

Ask questions. Gain insight. Make the right decisions.

ACCOUNTABILITY PARTNER

A level of trust is formed where the tough questions can be asked & an honest reply is granted. No excuses.

Only proactive action is taken & achievement is celebrated.

LIFESTYLE TRADIE

25

THE BENEFITS DON'T STOP THERE...

The 3 ‘ReIgnite & ReUnite’ Live Events are a stand out with our members delivering exceptional value on their own. With a combination of world class experts & hands-on trade specific education to include useful & applicable templates, checklists & cheat sheets, you’ll be motivated & eager to implement immediately.

The exciting part is, the Live Events are simply only scratching the surface as to the benefits you receive as a member of Lifestyle Tradie.

The Tools, Support & Connected Trade Community are a whole other level of exceptional value available to you once you are a part of our family.

This is still only the beginning.

26

LIFESTYLE TRADIE

HERE ARE EVEN MORE BENEFITS GAINED THROUGH THE LIFESTYLE TRADIE PROGRAM...

AUDIO & VISUAL RECORDINGS OF THE LIVE EVENTS Every Lifestyle Tradie ‘R&R’ Event is recorded in video & audio format.

This means you are able to access the vault of our extensive library at a time & place that is convenient to you.

Start your day early with a motivational presentation either watching on your laptop while you eat breakfast, or listen while you drive to your first job of the day.

The recordings give you the chance to watch at your own pace, pausing to write notes & implement as you go.

Share these recordings with your team so that they gain from the easily accessible knowledge. An investment in team training that will only benefit you to ultimately leverage your time through delegation.

Available to you 24/7, get ready to unleash the treasure of past events in the present.

HANG OUT WITH LEADING TRADIES IN YOUR INDUSTRY You wouldn’t expect to attend an event & hang out with leaders of your industry.

But that’s what happens when you get a room filled with sharp, savvy trade business owners & their wives all with the same intent, to look after their family, make good money, live an honest life & have a laugh along the way!

BRETT & KAMMI BEUZEVILLE StepUP Constructions VIP Platinum Member since 2010

“Over $67K of FREE publicity. PLUS Multiple Millions of Ongoing Work!”

Since working with Andy & Ange we’ve take our business to a whole new level… including new branding, logos & a website that converts more leads to clients.

They’ve unselfishly given us proven systems that enabled us to find & keep only the best staff, every time.

The best thing they have helped us with is the encouragement & guidance to enter builder specific awards. We’re proud to say we are now a multi-award winning building company & have reaped the rewards with over tens of thousands of dollars in FREE publicity & multiple millions of dollars of ongoing work.

This has exploded our exposure & credibility.

Thankfully we had systems & the right staff in place to cope with the rapid growth.

OVER 89 VIDEOS FROM SUCCESSFUL BUSINESS GURUS Thanks to their generosity of heart & abundance mindset, these special Guest Speakers hold nothing back when it comes to sharing their ‘secret sauce’ to success.

Thankfully for you, they are all recorded in video & audio format, ready for you to replay at a time suitable to you.

OVER 378 'HOW TO' TRAINING VIDEOS It’s one thing to trawl the internet searching for information that will help you with marketing, technology, websites, software & automation, but it is quite another to learn the actual steps to apply & implement them within your business.

These ‘how to’ videos will walk you through how to use these tools to save you time, fast-track your implementation & help you achieve maximum results fast.

LIFESTYLE TRADIE SUCCESS STORY LIFESTYLE TRADIE

27

PROVEN TRADE SPECIFIC TEMPLATES, CHECKLISTS & PROCEDURES FROM THE #1 TRADE BUSINESS IN AUSTRALIA

To your advantage we’re not shy in sharing our secrets on ‘how’ you too can achieve the same results. Results direct from someone who’s walked before you having done the hard yards of ‘trial & error’.

Since when does a successful trade business open their doors & share their proven secrets to success with another tradie?

Why reinvent the wheel when you can fast-track your plans with our help.

Never right! Wrong... That’s where Lifestyle Tradie is different.

Although Lifestyle Tradie as an education business can stand completely alone, there is a major benefit in the fact that we also own & operate the #1 Trade Business in Australia.

You see, you just need to take the time to learn the right strategies to effectively transform your business.

Take advantage of learning, tweaking & applying our advanced systems, proven profitable marketing campaigns & trade specific business strategies that we use in our trade business. You can’t get these anywhere else!

4

MODULES

28

LIFESTYLE TRADIE

'ULTIMATE TRADESMAN TOOL KIT' Still love something tangible? We’ve got that too with our four individual modules.

These four ‘trade business success reference guides’ are complete with actual examples, templates & checklists to by-pass endless wasted hours & foolish expense of trial-&-error.

Delivered in hard format so you can dog-ear & highlight, we know you’re going to LOVE the learnings shared across all four core principles Platform, Money, Marketing & People.

AARON & DANI MCGREGOR ACE Electrical, NSW VIP Diamond Member since 2011

“The systems have helped us go completely paperless & reduced the dependency the business has on me.

Happy profitable holidays!"

CONTENT RICH POWER HOUR Every second month you can take part in a webinar from the comfort of your own home. You’ll be sent a link to join in where you can see the presenters screen in real time.

You will see first hand the business growth strategies & have the opportunity to ask questions & receive immediate solutions whilst on the line.

Once upon a time I thought if I kept getting more guys I’d eventually make money.

The tipping point came after a 10day holiday to Hawaii where I had a phone stuck to my head running the business from afar. We returned to a $20K loss.

I realised that bigger isn’t necessarily better. I said to myself ‘I need to find a better way!’.

There are already over 48 of these recorded events available on the member website for you to view at a time convenient to you.

I tried a few other coaches but they didn’t understand my trade business, then we found Andy & Ange. A perfect fit.

A sample of the topics covered include:

With the systems shown to us by Lifestyle Tradie we now operate a paperless business & understand our financial position better than ever before. We’ve adopted technology where the elimination of one simple task has saved us 3days a week of time. We’re never going back!

• How to build trust & credibility overnight to gain a marketing edge • What every good accountant should tell you about understanding your monthly reports & don’t

• A step-by-step guide to growing your team • How to stop being a slave to your inbox • 5 steps to handling customer complaints – knowing your rights

• The ABCD Customer Review - how to make sure you’re working for the right customers for a profitable future

• How to become an effective leader & what you can apply immediately to better your business

• Forward forecast your future: empower your decision making & ensure positive progress

• Website mastery - how to maximize your website presence • How to design a professional email newsletter in less than 1 hour using a simple FREE tool

If you miss a webinar, not to worry, they are all recorded & available to you within 24 hours.

On our last family holiday we watched our bank balance grow which allowed us to extend the trip, plus we returned to a smooth & stress-free operation having made money. Finally the business is not completely dependent on me.

The systems have allowed us to spend more time with the family doing the things we love. Thanks Lifestyle Tradie!

LIFESTYLE TRADIE SUCCESS STORY LIFESTYLE TRADIE

29

OVER 32 BUSINESS BOOK SUMMARIES As you know, an increase in knowledge leads to more informed business decisions. So how can you gain more knowledge?

One of the best ways is to read. But how do you fit in the hours you need to read an entire book?

Our business book summaries are designed to communicate the ‘big idea’ in only 8 pages. This gives you access to a surplus of groundbreaking information in a time-efficient manner.

30

LIFESTYLE TRADIE

LIFESTYLE TRADIE MAGAZINE As a member of Lifestyle Tradie the gold just keeps on coming – this time in the form of your quarterly Lifestyle Magazine through the mail.

Bursting at the seams with eye-opening marketing & business strategies, insider tips, inspiration, news, views & events, this magazine will be bent & ragged from the numerous reads it will draw whilst it lives on your coffee table at home.

Featuring the latest ‘Member Profile’ you will gain an insight into the lives of

your fellow members, plus learn their top 3 tips they’d recommend other trade businesses apply to improve their business overnight.

BACK CATALOGUE OF OVER 43 LIFESTYLE TRADIE MAGAZINE Access to the vault of past Lifestyle Tradie Magazines to gather the gold within & update yourself & your partner.

ACCESS TO ‘ULTIMATE FREEDOM FLOW CHARTS’ Great systems are the secret ingredient to streamline your business, & when implemented correctly, will result in business success.

Sadly most business owners fail to find the time to build them instead feeling paralyzed at ‘where do I start?’.

We value systems so highly that we did the hard work for you.

We’ve invested over $108,000 to create over 100 Done-ForYou systems that we call ‘Ultimate Freedom Flowcharts’.

They will streamline & simplify any trade business & are available to you to use within your business.

These flowcharts provide a visual one page process to achieve positive predictable results every time & save a great deal of time & money.

You can access our ‘Ultimate Freedom Flowcharts’ on a huge range of topics including how to: • Create a marketing plan • Build a website • Resolve Customer Issues • Conduct a Toolbox Meeting • Manage a Direct Mail Campaign • Justify Recruitment of a New Team Member • Manage Membership Program

• Manage Quote Follow-Ups • Conduct 1-On-1 Interview • Tradesman - Manage After Hours Jobs • Manage Personal injury • New Team Member - Arrange a Trial Period • Mange Vehicle Damage/Accident • Manage Your Virtual Assistant • Manage WHS Training • Manage LinkedIn Account • Create a Facebook Ad It’s a unique opportunity to be told its okay to ‘cheat’ with our simplified single pages of visual gold, where the application has wowed every new employee & had them up to speed in less than half the time.

When your team understand the expectations on them from the business ‘miracles happen’, performance improves, errors are removed & productivity & efficiency increase ten-fold.

Not to mention the business risk is reduced thanks to the fact that you are less reliant on one particular employee as the systems can be shared with others in the team.

In addition to the immediate positive results experienced with these done-for-you-systems, you’ve set your business up to scale quicker, you’ve radically increased the value of the business if you ever intend to sell & you’ve made the day-to-day operation easy to control.

You’ll be left wondering how you ever coped without them.

LIFESTYLE TRADIE

31

A REFRESHING APPROACH FOR TRADE BUSINESS OWNERS… By now you’ve seen that Lifestyle Tradie is like no other trade business building program.

‘There really is a better way to operate business’ & we’re ready to show you how…

32

LIFESTYLE TRADIE

HERE'S A SUMMARY OF THE BENEFITS YOU RECEIVE AS A MEMBER OF LIFESTYLE TRADIE What level of membership suits you best - Gold or Platinum?

GOLD

MOST POPULAR ▼

PLATINUM

YOUR 'MEMBER ONLY' LIVE EVENTS 'ReIgnite & ReUnite' - held three times a year, these Exclusive, 2 Day Closed Door events will accelerate your business success. Featuring world class experts, you'll be empowered (forever) with the knowledge & equip you with the 'know-how' to implement the strategies into your business to improve productivity & profitability.

A fabulous opportunity to network with like-minded nation wide business owners and entrepreneurs.

'ReIgnite & ReUnite' MARCH EVENT

1pax

2pax

'ReIgnite & ReUnite' JUNE/JULY EVENT

1pax

2pax

'ReIgnite & ReUnite' NOVEMBER EVENT

1pax

2pax

BASIC

ADVANCED

Online Video & audio recordings of ALL our past LIVE Events - never miss an event thanks to full access to the vault of our extensive library of past LIVE events. View at a time & place convenient to you.

✗

✓

Access over 89 presentations from successful business guru's - that hold nothing back when it comes to sharing their 'secret sauce'.

✗

✓

Over 378 'How to' training videos - to fast track your results & elevate your business. You'll have access to advanced systems, proven profitable marketing activities & trade specific business strategies that we use in our successful business. Not available anywhere else!

✗

✓

Proven templates, checklists & Procedures from the #1 Trade Business in Australia 2015 - to stay cutting edge. Prevent the wasted time & money of trial and error, & tap into the knowledge of a successful tradie.

✗

✓

Over 32 Business Book Summaries - when you don't have time but know you just want the gold, we summarise the big ideas in 8 easy to read pages.

✓

✓

Lifestyle Tradie Magazine - receive through the mail our quarterly magazine bursting at the seams with eye-opening marketing & business strategies, insider tips, inspiration, news, views and events. PLUS access to the back catalogue of our past editions.

✓

✓

6x LIVE 'Power Hour' Webinars - Held on the first Tuesday every second month, these webinars cover the fundamentals to business success and walk through step-by-step the many business building strategies, all from the comfort of your own home.

✓

✓

Access to mylifestyletradie.com.au for your team - Hand over tasks to others in the team with ease. Develop their skill set & provide them with the platform to review any specific training video you require, stopping when they need to apply their new knowledge step-by-step, and bring to life the ideas sooner.

BASIC

ADVANCED

Done-For-You 'Ultimate Freedom' FlowCharts - Imagine having access to our one page business processes that will help to streamline & simplify your business. Well, we've done it for you. An investment of over $108,000 to produce the 'Ultimate Freedom FlowCharts' has provided you with immediate speed to implement, remove errors & save hours & endless money.

25

75

NOTE: As a special PLATINUM BONUS; bring your partner (business or life partner) to help take notes, set goals and keep each other accountable for implementing new 'cutting edge' ideas. A successful business starts with sharing the experience and getting on the 'same page'. Learn together, Live together, Grow together.

YOUR TOOLS FOR TRANSFORMATION 'It takes an even balance of all four core business principles to result in a successful trade business - Platform, Money, Marketing & People. This is about getting the business MODEL right to allow for scale, sale or the freedom to choose!

Access to mylifestyletradie.com.au. - if you were seeking one exclusive membership location for a multitude of business success tips, strategies, 'how to' videos, templates, checklists & useful business tools, then look no more... this is it!

LIFESTYLE TRADIE

33

HERE'S A SUMMARY OF THE BENEFITS YOU RECEIVE AS A MEMBER OF LIFESTYLE TRADIE What level of membership suits you best - Gold or Platinum?

MOST POPULAR

GOLD

▼

PLATINUM

ALL OF THIS FAR EXCEEDS YOUR INVESTMENT BUT TO MAKE YOUR DECISION EVEN EASIER WE'LL GIVE YOU THESE: YOUR TOOLS FOR TRANSFORMATION - CONTINUED 'Ultimate Tradesman Tool Kit' containing four individual Modules - 'trade business success reference guides' complete with actual examples, templates & checklists to by-pass endless wasted hours & foolish expense of trail-and-error. As below; 1. 'Platform' Module#1 - Discover how to create a platform for your business to grow & succeed.

✓

✓

2. 'Money' Module#2 - Learn ways to manage your money effectively & take control of your business.

✓

✓

3. 'Marketing' Module#3 - Learn & stay up to date with marketing trends & strategies for trades.

✓

✓

4. 'People' Module#4 - Discover how to attract, manage & support rockstar people in your business

✓

✓

Special invitation to 'R&R dinner & drinks' - an opportunity to network with forward thinkers of our industry

✓

✓

3 x MasterMind Dinner - Network face-to-face in your own capital city, share key challenges & receive multiple high calibre solutions thanks to the experience in the room. Held in each capital city - 3x Sydney, 3x Melbourne, 3x Brisbane, 3x Perth, 3x Adelaide and 3x Other Area* - not to be missed! (*Other areas are via weblink)

✓

✓

Referral Work Through A Professional Network - never let your customer down when they need a different trade to fix issues around their house. Feel comfortable referring another member with high standards, professionalism & exceptional experience.

✓

✓

Facebook Community - Discuss issues, share ideas & gain solid advice in our private facebook group with the larger trade community.

✓

✓

Getting Started Meeting - Design your first 90 Day Success Plan. Gain clarity & focus on 'what' to do within your first 90 Days.

✓

✓

Coaching support - Advice & curly questions answered via phone or email. We're here to help!

✓

✓

Accountability - Connect with an accountability partner to hold you to your promises every fortnight. No excuses.

✓

✓

Andy personal mobile - because when you need a sounding board who has 'been there and done that', there is no better person to call than Andy. Only one emergency phone call away!

✗

✓

Surprise Bonuses - Throughout the year you'll receive extra business building resources that we haven't revealed to you yet. Designed specifically to keep you on 'cutting edge'.

✗

✓

Access to all future 'How To' Training Videos, Templates, Checklists and Exercises - that will be created to guarantee your spot as an industry leader.

✗

✓

YOUR CONNECTED SAVVY TRADE COMMUNITY

YOUR SUPPORT FOR SUCCESS

12 MONTH PROGRAM EASY Monthly Instalments (all prices include gst) OR...Single Investment (Save $1,967 or $3,167 respectively)

34

LIFESTYLE TRADIE

$997

$1,597

$9,997

$15,997

WHO IS LIFESTYLE TRADIE FOR? Lifestyle Tradie has proudly been the catalyst of business & life success for many trade business owners since 2009.

Members from all around Australia representing all trade industries – plumber, electrician, cabinet maker, builder, carpenter, pest control, antennae, tiler, project management, painter, mechanic, landscaper, locksmith, roofer, glass, guttering, joinery, lawn mowing, rubbish removals, shop fitters, tree services to name a few, have all shared in a multitude of successes, thanks to their commitment to implementing the learnings from Lifestyle Tradie.

Thanks to this track record of success, we’re certain that Lifestyle Tradie offers

massive value to any trade business owner who is sick of living a ‘ground-hogs day’ & is constantly saying to themselves ‘there must be a better way!’.

Lifestyle Tradie is suited to any tradesman who has ever wanted ‘more’ & doesn’t believe they should settle for average results. They are winners, with a ‘can-do’ attitude & the determination to match.

Lifestyle Tradie is not for everyone.

If you’re not willing to open your mind to proven success strategies, get your hands dirty implementing change within your business, or feel your business is perfect just the way it is, then Lifestyle Tradie is not for you.

If you are open to embracing new ideas & relish in the idea of immersing yourselves in a world driven by smart strategies across the 4 core principles of business - platform, money, marketing & people, then you are destined to excel.

To take advantage of the most amazing value on offer, you need to be highly motivated & driven to succeed. Results come to those that are willing to work smart on the right things to reap rewards.

If this is you, you’ll look forward to celebrating one of your most successful, productive & rewarding years to date.

LIFESTYLE TRADIE

35

WILL IT WORK FOR ME? You only have to hear the success stories from our members to be certain that the program really works.

If you’re as determined & driven as they are, you too could be enjoying your first ever stress free & profit producing holiday, or building on your extensive property portfolio thanks to the additional profits earnt.

Many have reignited their energy & passion for the business having replaced their sleepless nights & anxiety with certainty & joy knowing their business doesn’t control them like it once did.

There is nothing more comfortable knowing that the strategies shared & detailed have been tried-&-tested in an award winning trade business & laid on a silver platter for you to mould.

This serious competitive advantage is on offer for you to fast-track the positive results you desire for your business & your life. It all comes down to you.

READY TO GET STARTED? GREAT... LET’S DO IT! A huge congratulations on this life changing decision, we’re really excited to welcome you into the Lifestyle Tradie family.

Remember this ‘fork in the road’, a defining moment in time that will soon be proven to be the catalyst for your success to come.

Immersion in this new & stimulating environment will inspire achievement in things you never imagined. It really is an adventure, & we can’t wait to join you on it.

Buckle up. The ride is only just beginning…

36

LIFESTYLE TRADIE

YOUR FUTURE IS

DEFINED

BY WHAT YOU DO

TODAY.

KAREN LAMB

INSPIRE • MOTIVATE • ENERGISE • TRANSFORM • FUTURE • FUN • FAMILY • FREEDOM

SPECIAL EDITION: FOR TRADE BUSINESS OWNERS

GET STARTED NOW...

STARTING YOUR JOURNEY WITH LIFESTYLE TRADIE IS EASY. Just head to lifestyletradie.com.au/applynow & submit your Application Form.

Or email us at info@lifestyletradie.com.au We will be in contact with you to arrange a 15 minute meeting to discuss becoming a Lifestyle Tradie Member. We welcome the conversation about your long term goals for the business & the challenges you are currently facing. It’s time to smash them head on!

IF YOU HAVE ANY QUESTIONS, OR WOULD PREFER TO CONTACT US VIA PHONE. PLEASE CALL ON 1800 704 822 – WE CAN’T WAIT TO SPEAK WITH YOU.