THE #1 TRADESMAN LIFESTYLE MAGAZINE
The Billion Dollar Answer To Productivity
Why Isn't My Marketing Working? Issue #18 April 2011
www.tradesmaninnercircle.com.au
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This#Month Welcome'back! Can%you%believe%we’re%rolling%into% the%2nd%month%of%Autumn% already?%Who%would%have% thought.%A%quarter%of%the%year% has%already%passed%and%the% business%is%being%turned%up%a% notch.%Why%not%I%say!% April%brings%with%it%both%happy% and%sad%news%from%the%land%of% Dr.DRiP%and%TIC.%%Sad%first%–% Kayleen,%our%devoted%graphic% designer%who%has%been%with%us% for%over%3%years,%has%decided%to% flap%her%wings%and%land%in%a%‘true’% crea3ve%design%company.%New% challenges%await%and%a%wedding% to%plan%(yes,%she%and%Eric%got% engaged)%and%we%wish%her%all%the% best%of%luck.!
excep3on%with%a%holiday%planned% for%the%Gold%Coast%with%extended% family%in%tow%–%Ange’s%parents,% sister%and%brother%and%their% families.%Really%looking%forward% to%some%quality%3me%together! I’ve%turned%up%the%training%with% the%soccer%season%about%to%begin.% Feeling%beVer%for%it%already%–%I% have,%of%late,%been%springing%out% of%bed%with%a%clear%head%and% pumped%for%the%day! And%talking%sport,%totally% mo3vated%with%my%NRL%heartland% ‘Manly%Sea%Eagles’%showing%their% awesome%true%colours%recently,% certainly%gets%the%blood%pumping.% Keep%it%up%boys!
So.'what’s'in'store'in'this' month’s'issue?''
Happy%news%–%liVle%Jack%Groves% Let’s'not'waste'another' entered%the%world%on%4th%March,% moment… weighing%3.06kg%and%a%full%head% of%black%hair.%The%family%are% chuffed,%to%say%the%least,% and%a]er%2weeks%leave% we%are%pleased%to%have% ew r Shaun%back%gracing%our% d office.%Heads%down,% An boVoms%up!
Lay%it%on%the%plate.................3 Think%before%you%act.............5 Lost%in%the%web%e%Skype.........6 Spill%the%beans.......................8 Dose%of%living.......................10 Do%or%Do%Not.......................11 The%billion%dollar%answer%to% produc3vity.........................12 Live%longer%by%worrying% less......................................14 9%shortcuts%to%help%you% deestress..............................15 Shaun’s%Man%Cave...............16
Ange’s%birthday%is%due% for%celebra3on%this% month%and%of%course% the%excep3onally%long% public%holidays%to% enjoy,%from%Anzac%Day% to%a%five%day%weekend% over%Easter!%Although% I’m%usually%opposed%to% traveling%over%Easter,% this%year%is%an% TradeTalk 1
Lay it on the plate
Lead With I machine&challenges&
%%%%%%%nside&our&humming&
between&the&team&are& thrown&around&like&a&hot& potato. “I%did%$XX%GP’s%today,%what%about% you?”%with%chest%puffed%high! “I%got%9%great%reviews%on%the% customer%survey%cards.%What% about%you?”%with%a%moun3ng% smirk.%All%results%from%male% testosterone%at%an%all%3me%high.% But%hey,%I’m%not%complaining,%in% fact%I%encourage%it.%If%my% customers%are%happy,%the%team% are%laughing%and%the%profit%looks% good,%then%I’m%a%happy%man.%
Your Head
The%thing%is,%as%I%sit%here%in%my% office%at%Artarmon%a]er%4%years% this%month,%I%am%o]en%reminded% that%it%wasn’t%always%this%way.%This % keeps%me%grounded;%it%makes%sure% I%never%take%any%success%for% granted%and%that%con3nued% success%isn’t%guaranteed.%I% understand%that%to%remain% successful%in%business%I%have%to% remain%connected%(not%only%to% customers%but%also%my%mentors),% relevant%and%be%adaptable%to%suit% changing%condi3ons.%I%need%to% understand%the%cold%hard%facts%to% ensure%I%make%the%right%decisions% to%maintain%momentum%(fancy% way%to%say%take%ac3on!)%on%the% path%to%achieving%our%ul3mate% goal%for%the%business.
If a man empties his purse into his head, no one can take it from him. ~ Benjamin Franklin
2 TradeTalk
% Which%brings%me%to%why%this% month’s%topic%is%all%about% ‘leading%with%your%head’.% There%is%so%much%I%can%say%on% this%topic%that%I%feel%a%brain%fizz% coming%on%just%trying%to%get%it% out,%but%the%boVom%line%is%this,% I%learnt%my%lesson%the%hard%way% (you%know%that%sad%and% sorrowful%story)%and%I%have% vouched%to%ensure%you%do%NOT% do%the%same!%Nor%I%ever%again% for%that%maVer.% It%is%the%reason%I%am%forever%a% sponge,%seeking%out%the%best%of% the%best%and%tailoring%what%I%
learn%to%my%business.%Trying%to% understand%a%beVer%way%of%doing% business.%How%I%can%implement%a% change%to%make%us%more%efficient% or%cost%effec3ve.%What%marke3ng% takes%us%to%the%pinnacle%of%our% trade.and%proving%that%it%works% because%quite%simply%that%is%the% key!%I’m%not%one%to%blow%my%own% trumpet,%but%I%really%wish%there% was%a%me%when%I%desperately% needed%help! I%can%comfortably%sit%here%today% and%say%those%days%are%over…% Today,%I%am%an%advocate%of% Benjamin%Franklin%when%he%says% “If%a%man%emp3es%his%purse%into% his%head,%no%one%can%take%it%from% him”.%For%I%am,%and%will%always% con3nue%to%be%the%devoted% student%on%the%edge%of%my%chair% sucking%in%every%word%like%a%kid% cramming%for%the%final%exam! Side%Ramble:%I%just%love%the%image% from%the%front%cover%of%bungee% jumping,%and%although%I%have% personally%never%done%it,%the%head % rush%aVracts%my%adventurous% soul! Reminds'me'of'doing'barrel'rolls' at'10,000'feet'jumping'from'an' airplane'and'free'falling'for' 20seconds'(with'the'instructor'on' my'back'of'course).'Now'that’s'a' rush! Did%I%men3on%I%proposed%to%Ange% when%we%were%last%up%there?%Yes,% all%of%10%years%ago. The%joke%is%I%asked%her%at%such%an% al3tude%so%that%I%could%push%her% out%if%she%didn’t%give%me%the% answer%I%wanted!%Ha,%lucky%we’re% both%here%to%tell%the%tale.
T R U E PA RT N E R S H I P S %
It
%%%%%%would#be#remise#of#me#not#to###########the%business,%you%are%more%than%capable%to%do%this%on%
# ####highlight#the#importance#of#a# strong#and#equal#partnership#for%those% members%(and%there%are%many%of%you!)%who%work% directly%with%their%girlfriend/wife.%In%fact,%this%could%be% extended%to%a%female%inelaw,%an%employee%bookkeeper% or%the%like.%% The%truth%of%the%maVer%here%is%this;%although%there%is% clearly%a%right%and%a%le]%of%the%business%(think%mars% and%venus!),%the%importance%is%mee3ng%in%the%middle.% Let%me%explain%what%I%mean… I%remember%the%day%I%came%to%work%with%Dr.DRiP.%We% were%bus3ng%at%the%seams%with%a%growing%team%and% Andy%thought%it%was%high%3me%he%called%in%the%‘wild% card’%to%lighten%his%load.%The%thing%was%it%wasn’t% immediate%‘roses’.% In%fact,%if%truth%be%known,%there%was%plenty%of%‘busng% heads’%with%two%terribly%strong%willed%people%trying%to% call%the%shots.%Having%come%from%a%posi3on%as%Na3onal % Sponsorship%Manager%with%Dairy%Farmers,%travelling% the%country,%with%the%responsibility%of%a%team%of%many% and%a%budget%of%$3million,%it%was%difficult%to%switch%my% brain%into%thinking%small%business.%Hey,%I’m%certainly% not%saying%that%I%thought%I%was%beVer%than%Andy,%just% that%we%lived%two%completely%separate%lives!%And%now% we%were%crammed%into%one%3ny%single%bedroom%space% as%an%office%with%no%windows%and%one%desk.% A%few%rules%were%set%to%define%the%boundaries% of%responsibility%with%mine,%as%a%maVer%of%priority,%to% review%and%formulate%strategic%direc3on%for%the% business%and%review%and%develop%best%business% prac3ces%across%the%board. And%I%can%tell%you%one%thing%is%for%sure,%2%heads%are% beVer%than%1%(hey%for%those%of%you%without%a%partner%in%
“The first woman was created from the rib of a man. She was not made from his head to top him, nor from his feet to be trampled on by him, but out of his side to be equal to him.” ~Anonymous
your%own.%It%just%helps%to%have%a%sounding%board%and% support%to%know%you%are%headed%in%the%right%direc3on.% But%you%guys%already%know%that!). So,%now%that%we’re%all%equals,%let%me%share%with%you% three%hot%3ps%of%many%that%helped%Andy%&%I%operate%as% a%true%team; 1.
Keep!your!cool!%–%don’t%raise%your%voice
We%are%faced%with%challenges%with%the%business% every%day,%so%keeping%a%level%head%to%make%quick% decisions%is%important.%Flying%off%the%handle% doesn’t%do%anyone%any%favours. 2.
Listen!to!each!others!point!of! view%–%no%interrup3ons.%
I%am%always%interested%to%hear%Andy’s%opinion%and% point%of%view%with%regard%to%a%situa3on%for%more% o]en%than%not%he%has%a%view%that%I%had%not% considered%and%at%3mes,%can%change%my%thinking.% This%is%cri3cal%to%produc3ve%collabora3on.% 3.
Don’t!make!it!personal,!keep!it! professional%%
Keep%your%comments%strictly%about%the%work,%even% if%you%are%angry%about%something%that%happened%at% home.%Remember%the%line%in%the%sand%is%drawn%–% work%is%work%and%home%is%home.%Don’t%cross%the% two%over.%Ever! Don’t%take%your%partners%comments%personally% when%they%pull%you%up%on%something.%Remember% they%have%the%good%of%the%business%in%mind.%Never% hold%a%grudge. I%would%argue%that%these%three%3ps%transcend%to%all% business%partners%regardless%of%the%make%up.%As%long%as % they%are%adhered%to,%there%should%be%no%issues! Andy%would%joke%with%you%‘happy%wife%happy%life!’. If%you%want%to%hear%more%about%how%this%mars/venus% rela3onship%is%nutured%to%ensure%a%happy%working% environment,%drop%me%a%line%at% info@tradesmaninnercircle.com.au I%don’t%claim%to%know%all%the%answers,%but%I%know%what% worked%for%us! By:%Angela%Smith TradeTalk 3
TRADE SECRETS IN YOUR POCKET INTRODUCING THE INTRODUCING%THE% NEW FREE TIC IPHONE NEW%FREE%TIC%IPHONE% &%ANDROID%APP & ANDROID APP Now%you%can%access%our% Now you can access our free%content%all%in%the%one% free content all in the one convenient%loca3on.%Allow% us%to%help%you%make%the% convenient location. Allow right%moves%to%ensure%your% us to help you make all the business%and%life%success right moves to ensure your business & life success.
If%your%on%your%phone%you%will%ďŹ nd% it%in%the%app%store%by%searching% If your on your iPhone you Tradesman%Inner%Circle.%For% will find it in the app store by Android,%search%for%us%on%your% searching Tradesman Inner Circle. handset%in%the%Android%Market. For Android, search Tradesman Inner Circle on your handset in the Android Market.
12 Tradesman Inner Circle Magazine
Issue #15 - tradesmaninnercircle.com.au
Think ! ! ! Before You Act Now#here#is#a#guy#that#must#think# before#he#acts,#although#at#Imes# you#wonder#if#he’s#really#thought# at#all! Bear%Grylls%in%MAN#vs.#WILD.%Have% you%seen%it? This%is%one%crazy%dude%that%is%dropped%in% the%middle%of%nowhere%and%has%to%find%his% way%out%using%his%relentless%and%seemingly% inhuman%survival%skills.%I%saw%him% interviewed%this%month%as%a%plug%for%his%up% and%coming%episode%Down!Under!(airs!this! month!on!the!Discovery!Channel).%Grylls%is%
dropped%from%a%cargo%plane%into%the% remote%outback%and%has%to%conquer% deadly%snakes,%the%heat%and%even%our% na3ve%crocodiles. This%guy%basically%puts%his%life%on%the%line% with%every%episode,%but%as%he%said%whilst% being%interviewed,%every%deathedefying% ac3on%is%assessed%before%filming%is% resumed.%Don’t%think%I’ll%switch%jobs%with% you%mate,%you%can%keep%your%bug%ea3ng,% exhaus3on%and%survival%techniques.%At' Imes'I'think'there’s'a'screw'loose'in'your' brain,'but'hey,'I'guess'that’s'what'keeps' me'hooked! Do%you%ever%feel%like%you’re% Bear%Grylls?%With%the%biggest% challenges%before%you%that% seem%unachievable?% Some3mes%even%life% threatening%(in%a%different%sort% of%way)? Watch%an%episode%of%this%guy% and%anything%we’re%facing% seems%minuscule%in% comparison.% Let%me%know%if%you%agree. TradeTalk 5
sKype
# # # # # # I#can’t#believe#it’s#taken#this# # # # # # # long#to#talk#about#skype. # # # # # # This#is#thinking#with#your#wallet,# not#to#menIon#your#head. The%FREE%skype%to%skype%calls%are%gold%for%our%business,%and%although%we%don’t%use%this%service%for% everyday%calls,%we%do%use%it%daily%for%interstate%calls%with%our%suppliers%and%office%to%office.% On%a%personal%note%it’s%great%for%video%chats%with%friends%or%family%–%no%beVer%way%for%your%interstate% family%to%chat%directly%and%see%the%kids%growing%up!%As%the%below%cos3ngs%show,%it%be%very%inexpensive% indeed.
Its%impressive%array%of%features%make%it%ideal%for%sending% files,%working%with%business%partners,%holding%video% conferences%and%not%to%men3on%cheap%interna3onal%calls. 6 TradeTalk
Very%few%users%get%the%full%value%out%of%Skype,%though.% fact,%we%suggest%sesng%up%call%forwarding%anyway,% Many%in%the%business%world%don’t%realise%just%how%useful% because%the%Skype%mobile%apps%are%welleknown%baVery% Skype%can%be%or%how%much%3me%it%can%save%for%those%that% hogs. know%its%best%features%or%the%tricks%for%gesng%the%most% of%the%desktop%client.% You%could%write%a%bookelength%guide%on%using%Skype,%but% here%are%just%five%of%our%favorite%3ps%for%gesng%the%most% out%of%Skype%for%small%business.
4.Check'in'on'the'house/pets'while'you’re' away:'There’s%an%old%trick%for%checking%out%your%
house%if%you’re%away%and%have%a%home%computer.% Create%two%Skype%accounts%and%log%in%to%your%new% account%at%home,%set%it%to%autoeanswer%any%incoming% calls,%have%it%set%to%start%video%automa3cally%when%you% are%in%a%call,%and%enable%Skype%Video.%The%end%result%is% that,%when%you%call%this%account%from%your%business% trip%in%Beijing%or%your%office%downtown,%you%will% automa3cally%be%able%to%see%what’s%going%on%at%home% and%put%your%mind%at%ease.
1.'Screen'Sharing'may'be'Skype’s'best' feature:&It’s%amazing%how%many%people%s3ll%don’t%know% that%you%can%share%your%computer%screen%with%the% person%on%the%other%end%of%the%video%call.%It’s%an%ideal% way%to%remotely%give%presenta3ons,%show%code%to% another%programmer%and%show%others%what’s%currently% in%your%browser.%Just%righteclick%during%a%video%call%and% click%“Share%Your%Screen”%(or%“Share%Screen”%on%a%Mac).
2.'Download'Skype'Extras:&Skype%is%an%extensible% plaxorm%through%its%many%plugeins,%known%as%“Extras.”% You%can%download%apps%that%do%everything%from%enable% you%to%play%games%to%record%Skype%calls.%For%example,% Unyte%provides%advanced%small%business%collabora3on% tools,%while%Pamela%includes%call%recording,%Outlook% integra3on%and%Voicemail.
5.'Turn'Skype'into'your'customer'service#tool:%
You%don’t%have%to%put%your%Skype%username%on%your% website%to%provide%customer%support;%you%can%use%a% handy%Skype%buVon%to%make%it%easy%for%customers%to% contact%you%with%issues%concerning%your%product.%That% way,%you%can%make%it%known%that%you’re%available%via% Skype%without%distribu3ng%your%username%to%the%world. Resource;%mashable.com
3.'Set'up'call'forwarding:'This%is%one%of%the%most%
important%things%to%set%up%if%you’re%a%regular%Skype%user.% You%can%forward%incoming%Skype%calls%to%your%cell%phone,% even%if%your%computer%is%turned%off.%You%need%to%set%up% the%feature%under%the%“Tools”%menu,%and%you%will%use%up% Skype%credit%during%forwarded%calls,%but%it’s%worth%it,% especially%if%you%don’t%have%the%Android%or%iPhone% applica3on%(both%of%which%run%in%the%background).%In%
FREE#Reclaim#Your#Brain#In#Only#2#Minutes ✴improve%memory ✴increase%brain%performance %%Okay,%I’m%REALLY%proud%to%say%that%a]er%comple3ng%the%FREE%brain%games%at%www.freebrainagegames.com%%%%%%%%%%%% %%I’ve%been%told%that%my%brain%is%in%fact%6%years%younger%(yes%younger!)%than%I%am!%Excited%by%that%I%am…% %%Andy,%well%he’s%4%years%younger. %%and%Shaun%suggests%it’s%BS%and%puts%his%performance%down%to%lack%of%sleep. %%I%challenge%you…%check%it%out%and%let%me%know%your%score!
TradeTalk 7
SPILL THE BEANS.....
‘MIND-BLOWING S E C R E T S F RO M A M A R K E T I N G M AV E N ’
Why Isn't My Marketing Working? Top 6 ‘What NOT to do’s’ when it comes to Marketing. ‘You’re#not#in#the#<drop'in'your' industry>#business,#you’re#in#the# markeIng#business’#quotes#American#
‘Millionaire#Maker’#Dan#Kennedy#on#a# daily#basis,#and#wise#words#they#are.#
With%this%in%mind%we%thought%it%fisng%to% reveal%to%you%the%five%common%marke3ng% mistakes%made%by%trade%business%owners.
1.'Lack'of'a'markeIng' mindset' Tradies%don’t%see%themselves%as%being%in%the% marke3ng%game.%The%truth%is,%if%you’re%out%there% running%a%business,%thinking%like%a%marketer%has%to% become%your%priority.%It’s%no%use%having%a%great% product/service%if%nobody%knows%about%it,%or%you.% You%need%to%switch%your%thinking%to%knowing%and% believing%that%you’re%in%the% ‘marke3ng%business’.%That%way% you’ll%be%confident%to%talk%openly% about%your%business%and% encourage%new%customers.
2.'Lack'of' investment For%many%trade%business%owners,% the%focus%on%cost%control%prohibits% you%from%ever%inves3ng%enough% money%(or%some3mes%any%money)% into%marke3ng.%These%ac3vi3es% are%seen%as%costs%rather%than%as% an%investment%and%that’s%where% 8 TradeTalk
they%go%wrong.%I%encourage%you%to%reframe%your% astude%towards%marke3ng.%Once%you%know%what% marke3ng%ac3vity%to%do,%and%have%confidence%that% it%will%bring%results,%spend%the%money% enthusias3cally.%These%tac3cs%don’t%have%to%cost% you%the%earth%but%the%short%of%it%is,%you%need%to% market%to%aVract%customers!%
3.'Lack'of'focus Perhaps%you%do%spend%3me%and%money%on% marke3ng,%but%you%aren’t%happy%with%the%results.% Or%your%efforts%are%adehoc%rather%than%carefully% planned.%Whatever%it%is,%it's%3me%to%take%charge.%If% what%you%are%doing%isn’t%working%–%stop%doing%it!% Ask%us%for%help,%not%your%friends%or%associates.%If%an% adehoc%approach%is%the%problem,%take%the%3me%to% complete%a%marke3ng%plan%and%become%ruthlessly% systema3c.!Use!the!easy!6!step!process!in!the! MarkeBng!Your!Business!Module.
4.'Lack'of'overXriding' markeIng'objecIve# Marke3ng%strategies%and%tac3cs%are%all%well%and% good%but%it’s%like%driving%a%rudderless%ship%if%there%is% no%grander%plan.%Your%goal%may%be%to%have%sales%of% $150,000%or%$50%million.%Or%you%may%want%to% revolu3onise%your%industry.%Part%of%crea3ng%a% marke3ng%plan%is%to%clearly%understand%exactly% where%you%are%right%now,%and%where%you%want%to% be%in%line%with%your%vision%for%the%business.%This% starts%with%your%Business%Plan%(follow!the!simple! Business!Plan!steps!in!GeIng!Started!Module).%Do% your%planning%right%from%the%start%to%ensure%you%
don’t%end%up%was3ng%3me%and%energy%on% unnecessary%ac3vi3es.%
5.'Lack'of'test'and'measure' You%may%as%well%be%flushing%that%daily%marke3ng% expenditure%down%the%toilet%if%don’t%know%what% works!%Test%and%measure%on%all%marke3ng%ac3vi3es % is%cri3cal.%No%ifs%or%buts.
6.'Not'surrounding' ourselves'with'the'right' people All%of%the%great%books%on%success%advocate% spending%3me%with%people%who%are%already% successful%at%what%you%want%to%do.%Why?%So%you% can%absorb%the%astudes%and%values%that%made% them%successful,%as%well%as%picking%up%new% strategies%and%ideas.%So%if%you’re%hanging%out%with% people%who%also%lack%a%marke3ng%mindset%then%it’s% 3me%to%think%about%expanding%your%professional% network%to%include%those%who%are%already%down% the%track%to%success. Marke3ng%is%o]en%a%hands%on%lesson%once%you’re% on%your%way%by%systema3cally%trying%different% ac3vi3es%and%approaches.%Personal%aVen3on%to% make%sure%your%marke3ng%is%working%as%hard%as%it% possibly%can%(return%on%investment)%is%a%must. If%you%want%to%get%serious%about%success%in% business,%then%understanding%small%business% marke3ng%is%an%ongoing%priority.%Don’t%let%it%slide! Resource%inspira3on:%www.flyingsolo.com.au
TradeTalk 9
Introd u
Farewell Noosa! Kammi & I saying our last farewell. Bring back memories for anyone?
Isaac an d his girlf riend/ne (all of 16 ighbour hours ap Lex art!) sha time bath ring a nig i . ht 10 TradeTalk
Th at â&#x20AC;&#x2122;s
cing J
ack Ba
iley G roves
Me !
ith up w sa. t i g oo vi n irls li sunny N g e Th in tics: rioskaâ&#x20AC;&#x2122;s n A a p Noos nfruit ca io pass
“Do or Do not. There Is No Try” - Yoda, Star Wars True words spoken by the Jedi Master from the Star Wars V: The Empire Strikes Back, because the reality is, despite the possibilities you see in front of you, your brain can sap your confidence and "psych" you out of taking action.
It’s
% %%%%the%biggest%challenge%we%see%in%members.%They%% %%%% % %%%%look%at%experts%who've%had%success%in%business,%and% they%think,%"They’re%too%far%beyond%where%I%am%with%my%business.% I’ll%never%be%like%them." It's%true%that%there%are%some%amazing%people%out%there%who%have% done%amazing%things%in%the%business%world.%But,%the%reality%is,% they%are%no%beVer%than%you.% Their%success%is%not%just%due%to%the%strategies%they%have%or%the% 3me%they've%spent%learning%those%strategies.%Those%things%are% important.%And%you%should%model%them.%But%the%thing%that%really% sets%them%apart%is%how%they%see%the%world.% The%good%news%is%that%you%can%reprogram%your%mind.%You%can% change%the%way%you%think%about%your%capabili3es.% Instead%of%thinking%that%success%is%not%possible%for%you%ee%that% successful%people%are%somehow%different%ee%create%an% extraordinary%vision%of%yourself,%then%‘act%on%it’.%As%you%create% new%thoughts%and%take%new%ac3ons,%you%create%new%connec3ons% in%your%brain.%The%more%you%prac3ce%and%get%out%of%your%comfort% zone,%the%faster%the%process%becomes.% At%first,%it%will%feel%awkward%ee%or%even%a%liVle%weird.%But%you%will% get%beVer%and%beVer.%And%eventually,%you%will%program%yourself% to%see%opportuni3es%that%you%couldn't%see%before. As%Yoda%said%
"'Do'or'Do'not.'There'Is'No'Try."
Quote of the Month If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart. Nelson Mandela TradeTalk 11
The Billion Dollar Answer to Productivity During%a%mastermind%retreat%with%Richard%Branson%(the% billionaire%founder%of%the%Virgin%Group),%someone%asked%him% "How%do%you%become%more%produc3ve?"%%
Richard%Branson%leaned%back%and%thought%for%a%second.%The%tropical%sounds%of%his%private% oasis,%Necker%Island,%filled%the%silence%with%twenty%sets%of%eyes%stared%at%him%with%rapt%aVen3on,% wondering%what%the%billionaire’s%answer%would%be%to%one%of%the%big%ques3ons—perhaps%the%biggest% ques3on—of%business. He%then%broke% He%was% hours%
the%silence:%“Work%out.” serious%and%elaborated:%working%out%gave%him%at%least%four%addi3onal% of%produc3ve%3me%every%day.%But%why%would%that%be? Produc3vity%comes%down%to%your%personal%3me%management%skills% and%ENERGY!%
It’s'about'‘ge\ng'things'done!” You'can'have'the'best'Ime' management'skills'in'the'world,'but' if'you'don't'have'the'energy'to' execute'and'perform,'your' producIvity'will'suffer. 12 TradeTalk
Speaking%from%experience,%working%out%helps%me%sleep%beVer%at%night%(possibly%from%sheer%exhaus3on!),% provides%a%much%clearer%head%and%far%greater%focus%to%make%quick%decisions%throughout%the%day.%It%seems% to%set%me%up%to%make%smarter%food%choices%and%simply%starts%the%day%well,%with%a%smile%on%my%face But%the%most%obvious%ques3on%to%ask%is,%"Does%Branson's%answer%work%for%me?"%%The%only%way%to%really% know%is%to%put%the%answer%to%test%in%your%own%life.%%Are%you%game? Your%ac3on%this%week%is%to%start%working%out%if%you%aren’t%already.%
Start'slow'and'gradually'build'it'up,'but'get'started!'You%might%even%be%interested%to% see%the%difference%on%produc3vity%over%a%3week%span%–%1week%for%each%bullet%below%to%analyse%how% produc3ve%you%are%one%week%to%the%next.% •
work%out%before%the%day%starts
•
Work%out%a]er%the%day%ends
•
Not%working%out%at%all
So,%will%you%take%the%advice%from%a%true%billionaire? Let%us%know%your%outcome.%We’re%intrigued%to%hear%what%you%find%out%about%yourself!
TradeTalk 13
How to Live Longer By Worrying Less
If
my#mother#is#anything#to#go#by,#then#worrying#will#be#the#trigger#that# will#send#many#to#their#grave.#It#is#unfortunately#a#fact#that#many# people#are#hospitalized#due#to#worry!#Worry#that#leads#to#health# problems#such#as#stomach#ulcers,#heart#burn,#heart#disease#and#the#list#goes#on. Now!the!simple!fact!is,!we!wouldn’t!be!human!if!we!didn’t!experience!some!level!of!stress!in!a!day,! but!there!is!one!thing!we!all!have!to!realise…
It’s#not#what#is#happening#that#causes#the#stress…#it’s#how#we#REACT#to#the# situaIon#that#causes#our#anxieIes. So%how%can%we%stop%ourselves%worrying%about%every%liVle%thing%that%crosses%our%path?%We%need%to%get%the% facts.%You%see,%the%worst%thing%about%worry%is%that%it%destroys%our%ability%to%concentrate.%If%you%can’t% concentrate%on%the%problem%facing%you,%then%you%are%in%no%posi3on%to%solve%it.%And%this%only%magnifies%the% situa3on%because%you%can’t%clearly%see%a%solu3on.% So%what%do%we%do%now?%Gather%all%the%facts%to%beVer%equip%yourself%to%see%the%answer,%the%solu3on.%Use% your%head%and%base%your%decision%on%cold%hard%fact.%Nothing%else%will%do. One%more%thing…ask%yourself%this%ques3on:%“What%is%the%worse%that%can%happen?”.%O]en%the%answer%is%not% as%bad%as%first%thought.
14 TradeTalk
9 Shortcuts to Help You De-Stress With Angela Smith
O k a y, so I’ m told you sh ould n ’ t h a v e a n y str e ss in your life , but le t’s g e t r e al, life in g e n e r al can be str e ssful, e spe cially w h e n you h a v e a busin e ss to con sid e r . So%if%you%can%feel%the%steam%star3ng%to%escape%from%your%ears,% you’re%snapping%at%the%team%(or%your%kids)%for%no%apparent% reason,%maybe%you%should%take%some%3me%out%to%lower%the% temperature%with%one%of%my%‘never%failed’%techniques.
1/'Write'a'list' Star3ng%the%day%with%a%list%of%‘to%do’%items%is%my%saviour.%There%is% no%doubt%I%func3on%best%when%I%have%a%list%that%I%wish%to%achieve% in%the%day%and%the%sa3sfac3on%I%feel%when%I%cross%out%each%one.%It% is%simply%bliss%if%I%can%achieve%everything%in%a%day.
2/'Listen'to'music They%say%that%music%‘soothes%the%soul’%and%I%am%one%to%agree.% Maybe%ACDC%is%out%of%the%ques3on%to%lower%your%blood%level,%but% hey,%whatever%3ckles%your%fancy!
3/'Sing Taking%the%music%thing%one%step%further,%what%really%works%best%is% when%I%sing%myself.%Yes,%this%is%all%about%taking%ac3on.%We%(the% family)%make%up%words%to%any%song.%They%are%incredibly%funny% coming%from%a%4%year%old! And%so%I’m%told,%because%you%inhale%quickly%and%let%the%air%out% slowly%the%process%provides%a%calming%experience.
4/'Turn'down'the'volume Yep,%if%you%work%from%home%(as%I%do),%then%shut%the%door%on%the% dryer,%the%washing%machine%and%turn%off%anything%that%hums%or% buzzes.%
5/'Go'for'a'brisk'walk It%doesn’t%have%to%be%long,%even%30minutes%will%do,%but%nothing% compares%to%filling%your%lungs%with%fresh%air.%Even%beVer%is%an% early%hour%walk%when%the%air%is%crisp%and%the%streets%(or%beach%in% my%case)%are%empty.%
6/'Keep'cool With%some%of%these%extremely%hot%days%we’ve%been%having,%there% is%nothing%more%refreshing%than%an%ice%cold%drink,%a%cold/wet%face% washer%on%my%forehead%&%neck,%or%even%beVer,%a%dunk%in%the% pool%to%take%the%edge%off!
7/'Lie'flat'on'the'ground'with'your'eyes'closed'and' ‘breathe’ Seems%a%liVle%odd%I%know,%but%it%works%for%me.%There’s%something% about%the%s3llness%and%being%in%the%dark%taking%deep%breathes% that%seems%to%help%centre%me.%Before%you%laugh,%give%it%a%go.%I% dare%you.
8/'Correct'your'posture I%am%amazed%when%I%pull%up%my%body%like%someone%has%a%rope% aVached%to%the%middle%of%my%head%and%another%pulling%my% shoulder%blades%together,%just%how%stooped%I%was%sisng/ standing.%All%of%a%sudden%I%have%changed%my%outlook%on%the%tasks% at%hand%and%find%myself%to%be%more%posi3ve.
9/'Watch'the'comedy'channel'to%have%a%good%laugh Nothing%beats%a%good%laugh%to%take%the%stress%away.%This%should% certainly%be%daily%criteria,%but%unlike%some%people,%I%can’t% impromptu%laugh.%It%has%to%be%authen3c,%ie:%I%have%to%laugh%‘at% something’.% One%of%my%favourite’s%is%‘Two%and%a%Half%men’%(maybe%not%the% latest%Charlie%Sheen%scandal%–%was%that%simply%for%publicity?% Because%they%did%a%brilliant%job!)%and%of%late%its%‘How%I%met%Your% Mother’.%I%don’t%watch%them%o]en,%but%when%some%light,%upli]ing% t.v.%3me%is%required,%one%of%these%would%be%my%choice.% What%helps%you%lower%your%temperature%and%deestress? By:%Angela%Smith
TradeTalk 15
This is where we talk about all cool things that should or could be in the man cave. Gadgets, new tech, cool tools, new inventions or big boys toys, if itâ&#x20AC;&#x2122;s cool and fun well talk about it. together.%However,%lets%have%a%look%at%who%may%come% out%as%their%key%compe3tor.%
Introducing%Samsung's%Galaxy% Tab%10.1v%tablet.%It%will%go%on% sale%in%Australia%from%mideApril% for%$729.% Last#month#I#wrote#about#the#iPad#and#I# suggested#that#if#you#need#one,#just#go#out#
Samsung%has%laid%down%the%gauntlet%in%the%tablet%wars%to%
and#buy#one.#Literally#a#day#a]er#we#went#to#
Apple%with%this%very%compe33ve%pricing.
print#Apple#announces#the#launch#of#the#iPad# 2.%Man%they%are%great%at%keeping%a%secret,%we%knew% version%2%was%coming,%we%just%didn't%know%when.%If%you% have%purchased%the%original%in%the%last%few%weeks% before%the%launch%of%version%2%you%may%not%be%happy,%
Samsung%will%make%their%tablet%available%through%Vodafone% from%mideApril,%in%stores%and%online.%Its%availability,%however% would%be%limited.%Vodafone%would%exclusively%sell%the%Tab% 10.1v%for%three%months.%It%would%then%disappear%from%the% Australian%market%when%stocks%run%out.
the%2%genera3on%iPad%is%the%same%price%and%thinner,% faster,%has%2%cameras%and%is%just%all%round%beVer%than% version%one.
Some3me%later%this%year,%probably%the%third%quarter,%a%new% Galaxy%Tab%10.1%and%Galaxy%Tab%8.9%would%be%available%in%its% place,%with%10.1%inch%and%8.9%inch%displays%respec3vely.% These%models%would%sport%a%3.0%megapixel%rear%camera,%
Now%itâ&#x20AC;&#x2122;s%no%secret%I%lam%a%fan%of%Apple%products%and%the%
down%from%the%8.0%megapixel%camera%available%on%the%
way%the%so]ware%and%hardware%just%work%beau3fully%
limited%edi3on%10.1v.
16 TradeTalk
These%alterna3ve%models%would%come%in%16,%32,%and%64%
said%Tyler%McGee,%the%vice%president%of%telecommunica3ons%
gigabyte%versions,%and%memory%could%be%extended%another%
for%Samsung%Australia.
32%gigabytes%with%a%Micro%SD%card. In%summary;%%Its%quite%simple,%if%you%are%tech%savvy%and% Galaxy%10.1v’s%appearance%on%the%Australian%market%next%
would%like%a%tablet%you%can%do%more%with,%such%as,%load%
month%represents%the%start%of%tablet%warfare%between%
more%so]ware,%then%the%Galaxy%is%for%you.%My%only%concern%
Apple's%iPad%2%and%devices%carrying%Android's%new%
with%it%is%the%partnering%with%Vodafail.%%The%obvious%
Honeycomb%opera3ng%system.%The%baVle%to%win%the%hearts%
limita3ons%with%the%iPad%is%the%fact%that%its%locked%and%you%
and%dollars%of%consumers%will%be%on%in%earnest.
need%to%be%happy%with%the%so]ware%that%Apple%provides.% Countering%that%is%the%endless%supply%of%applica3ons%for%the%
Samsung%posi3oned%the%new%Galaxy%Tab,%which%has%16% gigabytes%of%memory,%WiFi%and%3G,%to%cost%the%same%as%the%
iTunes%app%store.%If%you%want%a%tablet%you%can%just%buy%off% the%shelf%and%it%works%then%the%iPad%2%is%for%you.%
Apple%iPad%2%model%with%these%same%specs.%Unlike%Apple% which%has%mul3ple%iPad%2%models,%with%differing%memory%
Either%way,%look%out%for%a%lot%of%ac3on%in%this%market%over%
and%connec3vity%specs,%Samsung%will%launch%just%one%Galaxy%
the%next%12%months.
10.1%inch%screen%model%here. The%Galaxy%Tab%will%be%the%first%tablet%in%Australia%that%runs% Google’s%new%version%of%Android,%3.0,%called%Honeycomb.
“We%are%excited%to%partner% with%Vodafone%to%launch%this% limited%edi3on%tablet%as%part%of% our%expanding%range%of%tablet% devices,”%
The%SPECS%for%the%nerds% Opera3ng%system:%Android%3.0%(Honeycomb),%with% mul3tasking Display:%10.1”%1280%x%800%(WXGA)% Processor:%1GHz%Dual%Core Camera:%Main(Rear):%8.0eMega%Pixel%Camera%with% LED%Flash Camera:%Front:%2.0eMega%Pixel%Camera%Video Format%:MPEG4/H263/H264 Playback%:%Media%encoded%at%1080p%(Full%HD%Video)% @%30fps Recording%:%1080p%Full%HD%Video%@%24fps Audio:%MP3,%AAC,%AAC+,%eAAC+,%OGG,%MIDI,%AMRe NB/WB Other:%Wifi%802.11,%3G,%Bluetooth,%Gyroscope,%
Accelerometer,%Digital%Compass,%Proximity% Memory,%USB2.0
TradeTalk 17
How#to#Avoid#Costly#Mistakes#and#Experience#A# Profitable#Decision#When#Moving#Office#Space.%We% share%our%learnings.
Learn#How#to#Put#A#Stop#To#Price#Focused#Shoppers# Once#And#For#All%–%it’s%actually%our%fault!%We%explain%why% and%how%to%change%it.
%
Alright%crew,%that’s%enough%from%me%for%one%month…%off%to% hang%with%the%family! To%our%PLATINUM%members,%remember%to%book%your%next% monthly%call.%Speak%soon.
Smith a l e g An ew & r d n A
Q & A of the Month Q&A#OF#THE#MONTH Don't%forget%to%send%in%your%business%questions%to% Don’t forget to send us your business questions to info@ info@tradesmaninenrcircle.com.au%or%fax%1300%553% tradesmaninnercircle.com.au or fax 1300 553 161 and you can 161%and%you%can%have%them%answered%on%the%next% have them answered on the next recording. recording
TradeTalk%is%published%by%and%©%copyright%by%Andrew%&%Angela%Smith,%Tradesman%Inner%Circle%Pty%Ltd%2009.%All%Rights%Reserved.%This%newsleVer%and%any% Tradetalk is published by and © copyright by Andrew & Angela Smith, Tradesman Inner Circle Pty Ltd 2009. All Rights Reserved. This Magazine and any accompanying accompanying%material%are%for%general%informa3on%purposes%only.%It%is%the%responsibility%of%the%reader%to%comply%with%any%local,%state%or%federal%laws.%S3ck%with%me% material are for general information purposes only. It is the responsibility of the reader to comply with any local, state or federal laws. Stick with me here while I continue here%while%I%con3nue%with%this%legal%blaheblah.%The%Publisher%has%taken%all%reasonable%measures%to%ensure%that%the%material%contained%within%this%newsleVer%is% with this legal blah-blah. The Publisher has taken all reasonable measures to ensure that the material contained within this newsletter is correct. The Publisher provides no representation and gives no warranty as to the accuracy of the information and does not accept any responsibility for errors or inaccuracies in the information contained correct.%The%Publisher%provides%no%representa3on%and%gives%no%warranty%as%to%the%accuracy%of%the%informa3on%and%does%not%accept%any%responsibility%for%errors%or% herein and shall not be liable for any loss or damage arising as a result of any person acting in reliance on information contained herein. Design by GraphicDesignWebsites. inaccuracies%in%the%informa3on%contained%herein%and%shall%not%be%liable%for%any%loss%or%damage%arising%as%a%result%of%any%person%ac3ng%in%reliance%on%informa3on% com.au All done! contained%herein.%All%done!