Lifestyle Tradie Magazine Issue #54

I S S U E # 5 4 – J U LY – AU G US T – SE P T E M BE R 2019

Using Human Behaviour to boost

Bottom Line

/Page 10

Why Marketing Automation Matters

for your Trade Business

/Page 14

It’s About The Process,

Not Just The End Goal /Page 16

SCOTT & MEL MAHBOUB Rapid Plumbing Group – VIP Diamond Member

Cool iPhone Apps for Tradies

Simple Social Media Moves For Tradies

FROM THE DESK OF Hi Everyone, Another edition of Lifestyle Tradie Magazine, and a new financial year! Some of you use the financial year calendar to plan and strategise, and this time of year marks new beginnings.

We had a great end to the financial year, and this quarter is set to be even better!

We’re pumped to see everyone again in the beautiful Gold Coast in July, at our awesome Reunite & ReIgnite event. Each event just gets bigger and better, and this one will be no different.

We focus on some sales skills in this edition of the magazine and how insights into human behaviour can be so important. We also look at some quick tips on teaching your tradies how to sell, easily!

It’s all about selling on ‘value’ not ‘price’, simple and easy!

We all have business and life goals, it’s one of the first things we talk about when you become a member. And they’re so important to have. Equally as important, are the processes we take, and the progress we make to reach those goals. Our ‘Lay It On The Plate’ article is a great read on this topic.

Our Member of the Month feature this time is a great one – Scott & Mel Mahboub from Rapid Plumbing Group share their great Trade Business Successes with us.

We’ve also got some marketing tips, and much more! So, Tradies, get reading!

To your success,

Andy Smith Scott Mahboub from Rapid Plumbing Group

Cannot wait to be back at the QT for R&R in a couple of weeks!

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JULY – AUGUS T – SEP T EMBER 2019 54T H EDI T ION

CONTENTS 04

10

Simple Social Media Moves For Trade Business Marketers

Using Human Behaviour To Boost Your Bottom Line

09 Teaching Your Tradies To Sell On Value, Not On Price

12 Creating Great Content Starts With Great Planning

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19 Next Level Tradie

Lifestyle Tradie Member Profile Rapid Plumbing Group

20 What Could A Tradie

2019 Events Learn From A 92 Year Old Jazz Singer?

22 The Latest From

14 Marketing Automation: Why It Matters For Your Trade Business

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16

Reignite & Reunite July 2019

It’s About The Process, Not Just The End Goal

My Mancave

23 Apps For Tradies – Waze Navigation

SIMPLE S OCI AL MEDI A MOV ES FOR T R ADE BUSINES S M ARK E T ERS

SIMPLE SOCIAL MEDIA MOVES FOR TRADE BUSINESS MARKETERS Social media marketing, it’s one of those things that you just have to do as part of your marketing strategy. But here’s a few things to remember • Social Media is not free • It won’t bring you immediate results • It can’t make up for a bad product or service

So, here are a few social media moves, that will get you the results that you’re after for your trade business: 1. Listen & Then Talk Listen and pay attention to what is happening on social media in your specific industry. Pay attention to what people are saying, and make sure that you respond to them genuinely.

For example, you might find someone complaining about an experience with someone in your industry, responding to them with compassion just might mean that next time, they chose you instead.

If you’re a plumber, search social media outlets for ‘need a plumber’ - your customers are out there looking for you.

2. Respond, Respond & Respond If a customer complains, don’t delete. Instead, you have an opportunity to respond publicly that you’re working to solve the problem, and will send a private message to the individual so it can be fixed.

If you delete the complaint, you’re sending a message to that person, and to whoever else is looking on social media, that person doesn’t matter to you, and they may as well go somewhere else.

When you respond, do it genuinely, in your brand voice, whatever that is: serious, funny, full of puns, scientific, whatever. As long as it’s true to your trade business and your brand.

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3. Tell, Don’t Sell Social media is most powerful when you use it to tell personal stories, not to sell your products.

Consider stories like: • Your humble beginnings • Great customers stories • Community events • Charitable partnerships • Employees and products • Identify a story people will want to talk about

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SIMPLE S OCI AL MEDI A MOV ES FOR T R ADE BUSINES S M ARK E T ERS

The only thing better than telling your story on social media is to inspire your customers to tell your story

5. Advertise (Better) 4. Authenticity Just be you. Genuinely you.

Oprah Winfrey, once said: “I had no idea that being your authentic self could make me as rich as I’ve become. If I had I’d have done it a lot earlier.”

When you’re authentic and vulnerable, people are more likely to want to do business with you.

Social media adverting is great for getting in front of your target audience specifically.

Every single piece of data that Facebook has on people, you can target your ads based on that.

Social media is not just about story telling It can be used to drive leads, and sales.

Word-of-mouth endorsements is also a great tool you can utilise via social media. You can target ads against just the friends of people who have “liked” your brand on Facebook, and when those people see your ad, they will see listed the names of their friends who like your brand, too. Clever!

6. Be Grateful In your social media posts, regularly thank your customers, and followers. Not only will it make them feel good and create that sense of loyalty, it will put you in a good mood too!

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Lifestyle Tradie

MEMBER PROFILE Scott & Mel Mahboub Rapid Plumbing Group VIP Diamond Member

1. Tell us a little about your business, life and family.

After serving 6 years in the Australian Army as a paratrooper (3RAR Airborne Infantry Battalion) that included a number of overseas deployments, I took a rare opportunity to undertake a plumbing apprenticeship with the Royal Australian Engineer Core. After completing my training, I decided to leave the Army and pursue a career in plumbing.

Recently after learning to know our numbers we have made the decision to no longer pursue the large construction project & concentrate in specialising in providing plumbing maintenance.

This decision to stop working for builders & developers has made a huge impact on our business & the last 18 months has proven to be our most profitable period to date.

We currently have 4 vehicles on the road, providing domestic & commercial maintenance with a view to add another 2 vehicles within the next 12 -18 months, we also employ two office staff.

After leaving the Army I gained a number of years’ experience working with several plumbing companies before starting Rapid Plumbing Group in 2006.

Over the past 13 years Rapid Plumbing Group has undertaken countless construction projects including large multi-level developments, schools, nursing homes & shopping centres.

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My wife Mel and I have a gorgeous 3-yearold son Levi, and we are excited to announce that we are expecting baby number 2 late September.

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LIFES T YLE T R ADIE MEMBER PROFILE – R APID PLUMBING GROUP

Fast forward to today we know our numbers and have been able to adjust our pricing to ensure we constantly achieve our profit margins & KPI’S, I really enjoy the daily challenges and problem I am working less hours & I have been able to solving involved. The wide range and diversity of step off the tools to work on the business. our customers always keeps the day interesting.

2.What do you love most about what you do?

5. What are the top 3 things you have learnt about business that you would recommend to other tradies and WHY?

Tip 1: Implement a Flat Rate Pricing system immediately. This will enable you to increase your price and profit without your customers being able to price shop.

Tip 2: Surround yourself with quality staff and pay them what they are worth!

Tip 3: Systemise the business! There is no better feeling than being able to step away from the business for a long weekend or an extended holiday knowing that you have all of the systems and steps in place to cover any situation.

6. Tell us something quirky about yourself that your buddies don’t know?

After a couple of glasses of Arak, Scott likes to think he’s the king of karaoke,

3. Tell us a little about your life before joining Lifestyle Tradie?

One of our biggest struggles before joining Lifestyle Tradie was not having any processes in place, it was all in my head which often got lost in translation. I found myself constantly repeating instructions & I was unable to spend more than 3 days away from the business before everything fell apart.

4. What specific results have you achieved since joining Lifestyle Tradie?

Since joining Lifestyle Tradie 4 years ago we have been able to double our yearly turnover whilst not increasing our overheads or number of tradesmen on the road.

7. If we were sitting here one year from now celebrating what a great year it’s been, what have you achieved?

We were able to achieve this by having a clear vision, systemising the business and implementing a flat rate pricing system in conjunction with a CRM system that suited our business needs.

Rapid Plumbing would have another 2 tradesmen on the road, potentially looking at a bigger premises and planning a few more family holidays. We have both always wanted to give heli-fishing a try!

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QT GOLD COAST

REIGNITE & REUNITE ENERGISE. EXPAND. EXPLORE FRIDAY 26TH JULY AND SATURDAY 27TH JULY 2019 It is only a couple of weeks until we are at the QT on the beautiful, sunny Gold Coast!

WE CANNOT WAIT! Our guest speakers are geared up and ready to go too! Here’s a sneak peek into one of our guest speakers,

Rowdy McLean Rowdy McLean is recognised as one of the worlds most sought after experts on Leadership, Motivation and Change.

Rowdy has spoken to over 400,000 people across the globe. His books “Leadability – how great leaders are made” and “Play a Bigger Game – how to achieve more, be more, do more and have more” have been published in 7 countries.

A successful CEO who retired at 34, he is famous for helping leaders, teams and organisations see what is possible, embrace the future and drive extraordinary results. No rah rah, no nonsense, just good honest solid advice that works.

So get ready and get excited…this is going to be AWESOME! If you have any questions or need assistance, send an email to us at info@lifestyletradie.com.au or give us a call on 1800 704 822.

We cannot wait to see you there :)

T E ACHING YOUR T R ADIES T O SELL ON VALUE, NO T ON PRICE

TEACHING YOUR TRADIES TO SELL ON VALUE, NOT ON PRICE Tradies who are trying to ‘sell’ to customers, are sometimes inexperienced, pretty average at it if we’re honest, and most commonly: afraid of rejection.

To make a sale, you don’t need to be loved.

You just need to be able to sell with confidence, and compassion.

Here’s how:

4. Your Product Will Change Lives It’s this kind of conviction that tradies need to have when they’re selling to a client. Whatever the product or service may be, it will help to change the life of the customer in some way.

This should be the focus, and make the sale a sinch.

1. Your Services Have Value Make sure your tradies know what that value is in the eyes of their customers. They need to completely understand how your products and services will create value in the lives of the customer. Without that understanding, they will be trying to sell customers them a list of attributes, making converting the sale much harder.

5. Your Product Is Best Sold Now, Not Tomorrow.

2. Your Product Is Unique Make sure your tradies know who your competitors are, and how your product or service is different to theirs. Let them know that mentioning the competitors does not risk sending the customer to the enemy, but rather is a great way to help their customer to determine that your service is best for their needs, and make a confident purchase..

3. Your Product Is Priced Correctly If the customer can see the value in your service, then discounts, promotions, and sales are unnecessary.

No one wants to haggle on price. But if your tradies have adequately communicated the value of your services to the customer, there should be no need. If they haven’t, they need to go back to step 1.

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Simply asking the customer if they are ready to make the purchase, would they like to change their life and start using your products and services straight away, is the most effective step of all. If your tradies have completed steps 1 – 4 correctly, simply asking them to make the most of your services today, is the easiest question they will have to ask.

Customers feel most assured when they know that what they are buying will meet their needs and cost accordingly.

Tradies do best at being “Salespeople” when they understand that their customers will love them for listening carefully, for being knowledgeable, for telling the truth, and for helping their customer to make the right decision.

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USING HUMAN BEHAVIOUR TO BOOST YOUR

1. People Avoid Loss According to research, people typically fear loss, twice as much as we relish in success.

As a result of trying to avert a loss, people are more likely to just stick to existing solutions, rather than to risk losing what they have.

So what can you do?

You need to lower the perceived risk to them. Simple.

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uccessful sales people and marketers understand universal human behaviours well enough to be able to know how to get then to take action… because you see, people aren’t rational. You can have the most logical and compelling proposal, but still fail at getting any response from your potential customer.

Things like ‘free trials’, ‘money back guarantees’ all help to reduce the perceived risk.

In every human brain, you find the same make up that gives rise to thoughts and emotions. So, if you’re working hard but seeing little, or no increase in sales, this could be due to the lack of understanding about human behaviours.

2. People Are Curious Curiosity is something that distinguishes us from other species. When there is a perceived gap between what we know, and what we want to know, people can’t help but try to close that gap.

This is why stories on social media work so well because, unlike blatant sales messages, it provides a reason to continue reading/watching. The ups and downs experienced by

the protagonist in the story create an information gap that we can’t help but follow.

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USING HUM AN BEH AV IOUR T O BOO S T YOUR BO T T OM LINE

5. People Are Naturally Lazy

3. People Are Always Motivated By Self Interest In his timeless classic, How to Win Friends and Influence People, Dale Carnegie said, “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”

4. People Will Believe What They Want

In psychology, it is known as confirmation bias. People search for, interpret, favour and recall information in a way that confirms one’s pre-existing beliefs or In marketing, one of the most hypotheses. prevalent advertising clichés If you are trying to sell is, unfortunately, “We are the someone on something, the best xx in town.” Businesses last thing you should do is can’t seem to stop talking go against their beliefs. about themselves and how For example, all parents good they are. believe that their child has Instead, in your the potential to succeed. So, communication, talk about rather than saying ‘If your them, rather than yourself. child is struggling, he may Understand the needs of need private tuition’ you your customer and convince would pander to their belief them based on their needs, by saying ‘Your child has a not yours. lot of potential, but it’s not being unleashed, we can help’

Instant gratification always sells. Get-rich-quick schemes play on this nature of human beings to make them buy into the promise of becoming a millionaire in one month with zero effort. Because, people are lazy… and that laziness extends to people not wanting to have to make too many choices.

But, you can use these principals for the greater good, and use them to build a long-lasting business. limit the choices you offer to customers to increase sales.

Narrow it down to three options for them. Better yet, do the thinking for them by recommending a customised solution, based on their unique situation. It becomes so much easier for them to make a purchase.

Invest some time in gaining a real understanding about your customer and you can do away with the ‘tactics’ and appeal to your customers in a natural way. It will provide infinite returns for your trade business.

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CRE AT ING GRE AT C ON T EN T S TAR T S W I T H GRE AT PL ANNING

CREATING GREAT CONTENT STARTS WITH GREAT PLANNING 7 Essential Questions You Must Ask to Create a Successful Content Marketing Plan.

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ontent Marketing should be part of all trade businesses marketing plans. But you can’t create great content, if you don’t have a carefully thought out, and focused content marketing plan.

If you don’t have a plan, you will end up creating a multitude of content that you work hard on, with little or no effect. And no one’s got time for that.

If you’re wondering where to begin and how to structure your content marketing plan, here’s a set of questions you can ask that will help you generate the ideas you need to flesh it out:

2. What Do You Want To Be Known For? As one of the most popular form of marketing, cutting through the content marketing noise and getting noticed, these days is pretty tough.

Which is why it’s so important that you’re very specific about what you want to be known for among your target audience, and even more importantly, how you set yourself apart from your competitors.

What makes you different and better than them?

1. Who Are Your Primary Audiences?

Everything you express via your content, whether it’s in written form or through video or audio, needs to address a very specific audience. So, who is that exactly? Who exactly are you talking to? Try to define them beyond generic demographic categories like age, gender, and income.

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CRE AT ING GRE AT C ON T EN T S TAR T S W I T H GRE AT PL ANNING

3. What Specific Topics Will You Cover In Your Content Plan?

This is where you start to utilise what you’ve decided as your responses to the previous questions.

Brainstorm topics and even specific headlines that you will publish content on, list them out and then sort them into a few key categories.

Then sort them again into a month-by-month plan.

Also consider other timely events when planning out the content and the relevancy of the topic to the time of year.

4. How Will You Distribute Your Content?

There are many possible formats to publish content in, but prioritising and selecting one or two primary formats will help focus your resources and above all, your time and energy.

5. Which Social Media Channels Will You Use & What’s Your Plan For Distributing Content Through Them?

Don’t underestimate the time and resources required to build a large and highly engaged following on any of the social media channels. The huge social media landscape can certainly seem overwhelming, which is why you’ll need to prioritise and select one or two channels to really focus on. That might be Facebook or Instagram. Or it could be LinkedIn.

6. Who Will Be Responsible For Developing, Publishing & Distributing Content?

Having an ambitious content marketing plan in hand is not enough: Who exactly will be responsible for developing, editing, publishing, and distributing the content you produce?

In house? You? Or will you need a freelance resource to help you get the leverage you need?

7. How Will You Monitor Engagement & Measure Impact?

How will you know whether your content marketing is working?

What metrics will you track and measure? What applications can deliver the data and analysis you need?

Even the most prolific content creators who seem to appear everywhere usually pick two or three formats where they focus their most resources. Don’t forget, you can always repurpose content for other formats.

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Along the way, you will probably have other questions you’ll want to ask yourself (or your team for that matter) as you develop your content marketing plan. But if you starting with these seven questions will get you well on your way to crafting a plan that works for you and your trade business.

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So What Is it?

Marketing automation, is simply, automating your marketing efforts to free up your time, so that you can focus on more important things.

It uses different software to streamline and organise tasks, so that they get completed in a productive and timely manner.

MARKETING AUTOMATION: WHY IT MATTERS FOR YOUR TRADE BUSINESS At Lifestyle Tradie we’re always encouraging our members, to systemise and automate. And your marketing should be no different.

If you care about growing your trade business and making it run more efficiently, marketing automation should be your next focus.

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Is My Trade Business Ready For It? Consider the following: • You have a steady flow of customers.

• You want to improve lead generation.

• Your outgoing and incoming emails are increasing to the point where you’re starting to feel a little burdened.

• You want your customers to have a more personalised experience with your trade business and brand.

• You’re spending a lot of time doing little things instead of big things.

If any of the above resonates with you, its probably time to start marketing automation within your trade business, to make the most of your resources.

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M ARK E T ING AU T OM AT ION : W H Y I T M AT T ERS FOR YOUR T R ADE BUSINES S

It Improves Customer Retention Once you have those leads, marketing automation can help you to keep focused on those leads, keep them happy and coming back for more.

E.g. Automating emails offering them exclusive discounts or promo codes, entering them in a giveaway, telling them about a seasonal deal you have going on, etc.

So, Why Does It Matter?

It Saves Time Think about your routine for time consuming tasks like checking and responding to emails, sending out newsletters, updating social media etc These are the little things that come with running a business that you’d be better off leaving to someone, or something, else. In this case, that’s automation software.

Leaving you to use your energy work on your marketing not in it, e.g. your strategy, your content marketing and so much more.

With marketing automation: You work smarter, not harder.

Segment your email list so that you know which stage of the funnel each customer is at. This leads to better execution of your automation process and is the perfect way to reconnect with consumers.

According to research, increasing customer retention rates by 5% can increase profits by more than 20%.

It Nurtures New Leads If you want to grow your business, then nurturing those leads is key. It’s always more difficult to acquire new customers than it is to retain the existing ones. Marketing automation can help you focus on and nurture your leads.

Automation will help you to be immediately responsive, and allows you to communicate with your customers or potential customers along the way. As soon as they hit up your website, send you an email or enquiry, you’re in contact.

According to Harvard Business Review, your potential customers are seven times more likely to purchase from you if you respond within an hour of them taking some sort of action.

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There are endless things in your trade business that you can automate to improve productivity and efficiency. By automating your marketing, not only will you be able to focus on bigger and better things to grow your trade business, you will have happy customers, who trust your brand and will stay loyal well into the future.

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IT’S ABOUT THE PROCESS NOT JUST THE END GOAL W

hile it’s great to hear advice from industry experts and colleagues alike, it’s also great to think ‘outside the box’ sometimes and seek inspiration from others in different industries and walks of life.

There are a multitude of ‘Influencers’ out there… some awesome, some not so…

‘Some people have goals, and some people have a daily process to accomplish them’. And that, is the key difference.

And then there are the polarising ones, like James Smith.

Read this awesome daily email from James Smith Below:

James Smith, if you haven’t come across him already, is an Online Personal Trainer and claims to be ‘exposing all the fitness industry bull…’

Apart from that, this guy has built a huge online following in just the last year or so, with over 250k followers on Instagram alone, and he is a phenomenal marketer. He is 100% true to himself, doesn’t follow the crowd, and has his followers hanging off every word of every podcast, video, Instagram story, and daily email (yep, a daily email) It was one of these daily emails, that really struck a chord and one that we wanted to share. It’s all about the importance of the process. And whilst having an ultimate goal is hugely important,

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“Started a new book yesterday called ‘Atomic Habits’, it’s brilliant. I’m only 45 minutes into it and I love it. I’ve been listening to the principle of improving by only 1%, marginal gains. We spoke about this in detail at my old rugby club, we ensured we only looked for 1% improvements at training and accumulatively these would add up to the difference between winning and losing.

Funnily enough yesterday a lad asked me “any secrets to growing a large following on social media?”

I didn’t know the answer, truth is, because I don’t know who to answer that question.

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I T ’S A BOU T T HE PROCES S, NO T JUS T T HE END GOAL

Truth is, hard work and the 1%’ers that I suppose I’ve been seeking since I began as a PT. Some of you may realise that I follow some odd people on Instagram.

Rewind just over 2 years ago, I was sat on a bus with my brand new Instagram account for business and I was thinking about how to reach people. I decided to follow everyone who followed the 5 biggest gyms in Sydney, this is before “bots” existed, I did it manually. I went to the gym on a treadmill and followed 7,500 people. It took me hours, days in fact. In my head, if 10% of them followed me back, I’d have 750 followers. If 1% wanted me to be their PT I’d have twice as many clients as I could manage.

Again, on paper it doesn’t seem like a big task that would bring you riches. But if it could increase my following by 1% or my business by 1% it had to be done. From the book: “If you improve your business by 1% every day, that’s 365% in a year.

1% isn’t a lot, 365% is.

process the same as before but only now you notice it, the temperature change increase has not changed though!” This is what happened with most of what I’ve been doing before we ever got to know each other. I had years of posting, 1% improvements in captions, editing, filming skills etc. About 3-4 years before a post ever got traction, that was the beginning of the noticeable ice cube melting.

It took me hours, days in fact. In my head, if 10% of them followed me back, I’d have 750 followers.

If 1% wanted me to be their PT I’d have twice as many clients as I could manage.

Alternatively, if your business gets worse by 1% each day, that’s a big loss over a year.” In the daily processes of only doing what I need to for 1 follower I now have loads. It now takes me a day to gain what took me a year before in followed.

Again, from the book.

“Sit an ice cube at -10c, nothing happens.

Raise it by 1c, nothing happens. Again, again, again. Only from 0c to 1c does it start to melt, the

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James Smith Online Personal Trainer

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I T ’S A BOU T T HE PROCES S, NO T JUS T T HE END GOAL

I wrote these exact emails for 10 MONTHS before ever making a sale. Again, marginal gains aren’t always noticeable, I wasn’t making money. But that does not mean I wasn’t making progress. The book got me thinking on this. “Why is it that everyone sets goals but not everyone accomplishes them? It’s because some just have a goal, others have daily processes to accomplish them.” This couldn’t describe me better.

IF you only have a goal and no process to follow. That goal will not happen. If you have a goal and a process, it will happen.

Now what is more important? The goal or the process? The process.

Because even if you had no goal (like me) and just focused on your daily processes: • Email marketing • Content

If you only have a goal

• Socials

and no process to follow.

• Responding to emails

That goal will not happen.

• Reading and studying Then the goals will take care of themselves. “process” is a boring word, for most of you it’ll fall on deaf ears. Most of your history of failed diets are because you strived for massive changes that yielded little or small results.

If you have a goal and a process, it will happen.

It’s the small tiny changes you make on a daily basis like: • Tracking food • Hitting your training even when you’re busy • Getting up every day same time • Going to bed at the right time • Hitting your steps nothing there seems like a massive change on paper.

But looking back at what I’ve done, it’s only very small habits that have got me to where I am now. Today I don’t care about your goal, just yet. I just care about your Process.”

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We’ve been asked ‘how did you win the title of #1 Trade Business In Australia 2015’ for your trade business? We’re going to share with you EXACTLY what we have done to streamline our business and transform our life. No secrets.

For the last 9 years we’ve been working with a select group of trade business owners across many different trades, taking them from Chaos to Control.

The Next Level Tradie event was created after thousands of conversations with trade business owners who are struggling with the same challenges…

We’re going to share the very best of what is working for them at the Next Level Tradie Live Event.

You Will Learn To… 1. Master Your Money and Maximise Profit 2. Transform Your Team To Save Time & Money

• Too many tradies hit an income ceiling and never make the kind of money that they are capable of. It’s time to earn what you are worth.

• Most tradies think that working harder and longer will reap rewards – But the reality is, this is not the case.

It’s time to work smarter.

• So many tradies say they are ‘stuck in a rut’ but aren’t sure what to do to get out of it. It’s the BUSINESS MODEL that needs to change.

3. Attract A Grade Customers and Keep Them For Life 4. Automate, Systemise and Streamline your Trade Business So WHO should come to the Next Level Tradie Live Event?

1. Master Your Money and Maximise Profit 2. Transform Your Team To Save Time & Money 3. Attract A Grade Customers and Keep Them For Life 4. Automate, Systemise and Streamline your Trade Business If you’re serious about transforming your trade business to take it to another level then THIS is your moment of truth.

This is your life, your decision. Make the right one.

Event Dates

27 AUG

03 SEP

04 SEP

SYDNEY

BRISBANE

MELBOURNE

Rydges Parramatta, 116-118 James Ruse Drive, Rosehill

Novotel Brisbane 200 Creek Street, Brisbane City

Mantra Bell City 215 Bell St, Preston

Go Go to to www.nextleveltradie.com.au/mag www.nextleveltradie.com.au/mag now now to to claim claim your your FREE FREE spot! spot!

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What Could A Tradie Learn From a 92 Year Old

JAZZ SINGER? At 92, Tony Bennett is still performing, yep, still performing at 92! Here’s what every trade business owner can learn from this legend!

Coming from humble beginnings Tony Bennett was even involved in World War II as a U.S. Army infantryman. And whilst many would be counting down the clock to retirement, Tony Bennett is an example of age just being a representation for how long you’ve been on this Earth.

With a career that spans decades, Bennett offers three critical lessons to trade business owners: 1. Hold Out For Quality Bennett’s mother was a dressmaker who had to raise three children on her own after Bennett’s father died when he was 10 years old. To make extra income, she brought work home, but would get upset at times about the dress she was working on because she had a rule to “not work on a bad dress.”

What does refusing to work on a bad dress have to do with trade business success? Well, everything actually.

Today’s society wants everything quick. No one wants to wait for quality. No one is patient…

But, quality and staying true to who you are is a big part of long-term success. Bennett avoided making novelty songs that were in at the time and choose to stick to music that was timeless to maintain his sanity and integrity.

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W H AT C OULD A T R ADIE LE ARN FROM A 92 YE AR OLD JA Z Z SINGER?

As he stated in an interview, “Stick with quality and every career will have its ups and downs, but if you stay with quality then you will have a long career.”

2. Have At Least Two Creative Endeavours To Feed Off Each Other Not only is Bennett a singer, but he’s also a painter who has paintings in the Smithsonian Institute.

Having multiple outlets to feed into each other can be so beneficial. Its inevitable that at some stage, as the years go by you will feel some sense of boredom or burnout. But, when you have another outlet, you can restore your energy from one endeavour to another.

Today’s society wants everything quick. No one wants to wait for quality.

No one is patient…

3. Surround Yourself With People Who Seemingly Don’t Match Bennett has collaborated with individuals such as Amy Winehouse and John Mayer while making albums with Lady Gaga despite a 60 year age gap.

While good music comes out of these collaborations, spending time with younger people keeps Bennett young and current instead of lamenting in the past. This is a core skill set for continual reinvention and staying relevant.

As trade business owners, spend some time with people outside of your industry. Being in the trade industry, and talking about customers and jobsites is exciting, but only surrounding yourself with other trades people would inevitably become boring.

Make an effort to hang out in circles with people from all walks of life, among other professions on a regular basis so you can bring a fresh perspective and way of communicating into your work.

As Bennett clearly demonstrates, adopting a growth mindset is the key element here, in lasting business success and personal fulfillment.

JULY – AUGUS T – SEP T EMBER 2019 – IS SUE #54

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THE LATEST FROM MY MANCAVE Taking videos is not like it used to be… remember the huge video cameras on your dads shoulder as a kid. Imagine trying to take video’s to promote your business that way!

We have our phones, and they do a great job. But, if you’re a keen videographer, for your trade business or just for life in general, here are a few great options that will ensure your videos are top quality!

Shoot high quality footage practically anywhere you go with the DJI Osmo Pocket. You can get better video footage than your mobile phone while out on the go. This tiny camera is packed with features, with a built-in stabiliser so your footage will never be shaky and the option for insane slo-mo.

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So you might have a GoPro, but do you have the latest GoPro Hero 7?

This super slick GoPro features a stunning smooth stabilization for all your action videos. Perfect for anyone who wants to record their daily adventures, or work on the job site. It also includes its iconic waterproof design, great photo features, and even voice commands to capture when your hands are busy on the tools.

You can even live stream to Facebook right from the GoPro. What a dream camera!

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COOL APPS FOR TRADIES Waze Navigation

by Waze Inc.

So you’ve already got your in car navigation, your google maps… But have you got Waze?

Waze is a community-based traffic and navigation app. You can join drivers in your area who share real-time traffic and road info to save time, petrol, and money, improving the daily commute for all. Hooray!

You can also actively report accidents, police traps, and other hazards you see on the road. Get road alerts along your route and find the cheapest petrol prices around you, all shared by the community.

Plus, you can add friends, send locations, or keep others posted on your arrival time.

Check it out! Its free, and available now at: bit.ly/waze-googleplay bit.ly/waze-appstore

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NEXT ISSUE The Big Truths That Can Really Change Your Life At Lifestyle Tradie we like to look at the bigger picture, not just business. We look at 5 truths that can have a massive impact on your life. Life is too amazing to have any regrets.

Marketing To Mums They may not be your avatar, but there is lots to be learnt from the ‘Millennial Mum’ We look at 5 tips on how to successfully market to mums.

PLUS SO MUCH MORE

CAN’T WAIT TO SEE YOU ALL AT THE UPCOMING R&R ON THE GOLD COAST

IN JULY!

- ANDY & ANGE SMITH

Lifestyle Tradie Magazine is published by and © copyright by Andrew & Angela Smith, Lifestyle Tradie Group Pty Ltd 2012. All Rights Reserved. This newsletter and any accompanying material are f or general information purposes only. It is the responsibility of the reader to comply with any local, state or federal laws. The Publisher has taken all reasonable measures to ensure that the material contained within this newsletter is correct. The Publisher provides no representation and gives no warranty as to the accuracy of the information and does not accept any responsibility for errors or inaccuracies in the information contained herein and shall not be liable for any loss or damage arising as a result of any person acting in reliance on information contained herein.

For more information contact: Phone: 1800 704 822 Email: info@lifestyletradie.com.au Web: www.lifestyletradie.com.au