Advanced Design for Secondary/College Yearbooks PowerPoint

Adding coverage opportunities through design Advanced design Presented by Laura Laura.Schaub@Shutterfly.comSchaub

Which design has greater coverage? This one?

Design: No secondary coverage modules Use when you have a small number of photos Lifetouc h

Which design has greater coverage? Or this one?

Lifetouc h Advanced design: Add secondary coverage modules Use to add more students to the yearbook with modules

How do we go from… basic to advanced design? Confidential and Proprietary PropertyInformationofLifetouch

Planning is the key Use the bubble sheet method to plan your design

Start the plan with the bubble sheet Topic: Gymnastics Angle: Focus on rhythmic gymnastics How to cover it: Main module - Photos, captions, story and headline Topic: favoriteMyevent How to cover it: Photos performinggymnastsof their favorite event Topic: Spinning and winning How to cover it: Embed photos in headline and add quotes Topic: Why I love rhythmic gymnastics How to cover it: Close-up photos of kids at practice; add quotes Topic: hasrhythmicWhatgymnasticstaughtme How to cover it: Photos, names and one or answerstwo-word Confidential and Proprietary PropertyInformationofLifetouch

Let’s build an advanced design together Confidential and Proprietary PropertyInformationofLifetouch First, place the dominant photo near the center of the spread Place Placeelementdominantfirst.itsoitwillfacetheheadlineandavoidplacingitindeadcenter. Gutter Avoidfacesplacinginthegutter.

Let’s build an advanced design together Confidential and Proprietary PropertyInformationofLifetouch Next, place smaller photos close to the dominant Begin dominant.(0p6)one-halfsmallplacingphotospicafromtheLeaveroomforcaptionsandworkfromtheinsideout.Usetight,half-picainnermargins. Gutter

Let’s build an advanced design together Confidential and Proprietary PropertyInformationofLifetouch Next, place smaller photos close to the dominantGutter Place small photos one-half pica (0p6) from the Leavedominant.roomforcaptionsandworkfromtheinsideout.Usetight,half-picainnermargins.

Let’s build an advanced design together Confidential and Proprietary PropertyInformationofLifetouch Gutter Continue placing small photos onehalf pica (0p6) from the Next,fromcaptionsLeavedominant.roomforandworktheinsideoutMaintainingthehalf-picainnermarginsformtheeyeline.continueplacingsmall photos, maintaining one-half pica inner margins.

Let’s build an advanced design together Confidential and Proprietary PropertyInformationofLifetouch Gutter Continue placing small photos onehalf pica (0p6) from the Next,fromcaptionsLeavedominant.roomforandworktheinsideoutcontinueplacing small photos, maintaining one-half pica inner margins.

Let’s build an advanced design together Confidential and Proprietary PropertyInformationofLifetouch Gutter Next, place captions to the outside or in a non-intrusive space on the photo. Add captions identificationsor

Let’s build an advanced design together Confidential and Proprietary PropertyInformationofLifetouch Gutter Add secondary coverage modules to expand coverage and follow your plan Addfavoritemodule:secondarycoverageMyevent

Let’s build an advanced design together Confidential and Proprietary PropertyInformationofLifetouch Gutter Add secondary coverage modules to expand coverage and follow your plan Add gymnasticsmodule:secondarycoverageWhathastaughtme

Let’s build an advanced design together Confidential and Proprietary PropertyInformationofLifetouch Gutter Add secondary coverage modules to expand coverage and follow your plan Addmodule:secondarycoverageWhyIloverhythmicgymnastics

Let’s build an advanced design together Confidential and Proprietary PropertyInformationofLifetouch Gutter Next, create headline with primary and secondary components; add the story Add primary headlinesecondaryandandstory

Let’s build an advanced design together Confidential and Proprietary PropertyInformationofLifetouch Gutter Embedding photos into headlines increases photo coverage Embed one or two photos quotesandintoheadlinedesignforimprovedcoverage

Let’s build an advanced design together Confidential and Proprietary PropertyInformationofLifetouch Guter Expanded space showcases modules Note the use of expanded internal space to showcasemodules

Let’s build an advanced design together Confidential and Proprietary PropertyInformationofLifetouch Tight internal margins show relationships between photos Note the use of tight internal space to show betweenrelationshipsphotosinmodules

Let’s build an advanced design together Confidential and Proprietary PropertyInformationofLifetouch Finished spread based on original plan And finished!you’renow

The same applies to elementary designs Confidential and Proprietary PropertyInformationofLifetouch Finished spread based on original plan designelementaryAdvancedwithadditionalcoverage

Thanks so much for attending this session. For more information, email me at Laura.Schaub@Shutterfly.com