Using words and visuals to enhance your theme Theme development Presented by Laura Laura.Schaub@Shutterfly.comSchaub For elementary schools
Why have a theme? • Unifies the publication verbally and visually • Assists in creating the “whole book look” • Reflects what’s happening in your school this year • Should be unique – something other schools haven’t used, if possible
Cover: Theme symbolized on cover with images
Theme: Things are looking up
Theme: Things are looking up
Cover: Theme symbolized on cover with images
Theme: Things are looking up Title page: Contains symbolic photos and essential information Title page essentials: Always page 1 on right Designedside theme logo Captions for photos School name School address School phone number School’s website Optional items: School’s population School’s faculty population School’s motto Other ideas to identify the school for readers
Theme: Things are looking up
Opening: Introduces theme in words and images with captions
Student life divider: Introduces section with theme-related words
Theme: Things are looking up
Sports divider: Introduces section with theme-related words
Theme: Things are looking up
Academics divider: Introduces section with theme-related words
Theme: Things are looking up
Theme: Things are looking up
Organizations divider: Introduces section with theme-related words
Theme: Things are looking up
People/portraits divider: Introduces section with theme-related words
Theme: Things are looking up
Ads divider: Introduces section with theme-related words
Theme: Things are looking up
Closing: Wraps up the coverage
Theme: Things are looking up
Closing: It’s the final chapter
Theme: Things are looking up
Parting page: Last page gives an air of finality (Back end sheet)
What if we want to add more coverage to theme spreads? ● Consider adding a cutout with a quote
Title page: Introduces theme; includes essentials; adds cutout with quote (Front end sheet)
Theme: Things are looking up
Theme: Things are looking up Opening: Introduces theme; adds cutout with quote
Theme: Things are looking up
Student Life divider: Introduces section with theme-related words; adds cutout
Sports divider: Introduces section with theme-related words; adds cutout
Theme: Things are looking up
Theme: Things are looking up Academics divider: Introduces section with theme-related words; adds cutout
Organizations divider: Introduces section with theme-related words; adds cutout
Theme: Things are looking up
Theme: Things are looking up
People/portraits divider: Introduces section with theme-related words; adds cutout
Ads divider: Introduces section with theme-related words; adds cutout
Theme: Things are looking up
Theme: Things are looking up Closing: Wraps up coverage; adds cutout
Theme: Things are looking up
Closing: It’s the final chapter; adds cutout
Theme: Things are looking up Parting page: It’s the end of the book; adds cutout (Back endsheet)
What if we want to add more coverage to theme spreads? ● Consider adding a secondary coverage module with a headline and quotes Lifetouc h
Theme: Things are looking up Title page: Includes essentials; adds cutout with quote and quote module Lifetouc h (Front endsheet)
Theme: Things are looking up
Opening: Introduces theme; adds cutout and secondary coverage moduleLifetouc h
Theme: Things are looking up Student Life divider: Introduces section with thematic words; adds cutout & module Lifetouc h
Theme: Things are looking up Sports: Introduces section with thematic words; adds cutout & module Lifetouc h
Theme: Things are looking up Academics divider: Introduces section with thematic words; adds cutout & module Lifetouc h
Theme: Things are looking up Organizations divider: Introduces section with thematic words, cutout & module Lifetouc h
People/Portraits divider: Introduces section with thematic words, cutout & module Lifetouc h
Theme: Things are looking up
Theme: Things are looking up Ads divider: Introduces section with theme-related words; adds cutout & module Lifetouc h
Theme: Things are looking up
Closing: Wraps up coverage Lifetouc h
Closing: It’s the final chapter Lifetouc h
Theme: Things are looking up
Theme: Things are looking up Parting page: It’s the last page Lifetouc h (Back endsheet)
Theme: Things are looking up Section design: Student Life Lifetouc h
Theme: Things are looking up Section design: Student Life or Organizations Lifetouc h
Theme: Things are looking up Section design: Student Life, Academics or Organizations Lifetouc h
Theme: Things are looking up Section design: Student Life, Academics or Organizations Lifetouc h
Theme: Things are looking up Section design: Organizations/Reference section Lifetouc h
Theme: Things are looking up Section design: Organizations/Reference section Lifetouc h
Theme: Things are looking up Section design: Organizations/Reference section Lifetouc h
Thank you For attending today’s class For more information, contact Laura Schaub at laura.schaub@shutterfly.com
