Presented by Laura Schaub, Yearbook Education Specialist Laura.Schaub@Shutterfly.com
Basic Design
Step-by-step
Topic Secondary info Coming to ‘terms’ with design Confidential and Proprietary PropertyInformation.ofLifetouch. • We have our own language in yearbook: ‘Journal-ese’ • It’s important for you to know what the terms mean • You need to be able to ‘speak’ that language
Yearbook Terminology Confidential and Proprietary PropertyInformation.ofLifetouch. Type suggestion: For captions, use 12-point bold for headline and 8-point regular for text. marginsInternalphotoDominant– onepica or 1/6th of an Captioninch Primary headlineheadlineSecondaryGutter – space between pages; no faces or action in gutter Eyeline: one pica of space that facingconnectspages
Yearbook Terminology Confidential and Proprietary PropertyInformation.ofLifetouch. Type suggestion: For copy/stories, use 10-point bold regular/Oldstyle Roman serif font. StoryphotosStorytellingorcopyCaptiononsemi-transparentblock Photo embedded into headline
Yearbook Terminology Confidential and Proprietary PropertyInformation.ofLifetouch. Captions headlinesintroductorywith Secondary headline: 14-18-point Sans Serif (plain) type Largeheadline:Primarytype thematic36-72-point–type Photo and headlineembeddedquoteinto
Yearbook Terminology Confidential and Proprietary PropertyInformation.ofLifetouch. andforandcaptionpointarea:Module/quoteUse8-regulartypeuseboldthenamesgradesNotethetightinternalmarginsinquoteareaandmainphotomoduleNote the use of expanded space at the gutter and between photo series and primary photo module Note how the designer used traditional one-pica spacing between photos in the series across the bottom
Yearbook Terminology Confidential and Proprietary PropertyInformation.ofLifetouch. When we elementonethemlineeithertakethecompletelytakeemphasisbleedelements,bleedweforandtheelementoffpage…soweelementstothemarginorwebleedwithonlybleedingpersideNotehowdesignersplaceelementstotouchexternalmarginsonallsides Typically, copy and captions are placed to the outside of the spread
Topic Secondary info Design elements ● Dominance – One element larger than all others used to pull readers into the spread ● Unity – Designing so that facing pages appear to be one unit or one spread ● Contrast – Using elements that are large vs. small, heavy vs. light or vertical vs. horizontal ● Repetition – Elements that echo colors or repeat in size and shape to create rhythm in the design ● Direction of movement – Elements placed to guide readers toward headline or center of spread
Yearbook design elements Confidential and Proprietary PropertyInformation.ofLifetouch. Unity: Connects the facing pages and unifies the spread using eyeline and crossing the gutter with photos. Consistent typography styles used for caption designs, too. Dominance: One element primaryconnectscontentspread.entrypointreadersothers,thanobviouslyislargerallthegivingastrongofvisualintothePhotovisuallywiththeheadline
Contrast: Caption type is slightly larger and bolder for headline; smaller and lighter for text. plain type
in headline design
Contrast: Using large, thematic type and
design elements Confidential and Proprietary PropertyInformation.ofLifetouch.
Contrast: Horizontal photos vs. vertical photos.
Contrast: Using large vs. small photos
Yearbook
Yearbook design elements Confidential and Proprietary PropertyInformation.ofLifetouch. Repetition: containingModules images of the same size and repeatingCaptionsshape.in type sizes and widths. Repetition: Caption design repeats with headline and text weights and sizes. Repetition: Echoing color in headline and module title. Pulled from color of the sky
Yearbook design elements Confidential and Proprietary PropertyInformation.ofLifetouch.
Direction of movemen t: spreadcentertoheadlinetowardreaderstoofplacementNotephotosguideortheof
How to design a basic spread
Confidential and Proprietary PropertyInformation.ofLifetouch. First: Place dominantthe photo near the center of the spread, but not in center.deadCross the gutter with it to tie facing pages together. Place it so there are no faces in the gutter. covered.thehavebestshoulddominantThephotobethephotoyoutorepresenttopic G u tt e r
How to design a basic spread Confidential and Proprietary PropertyInformation.ofLifetouch. Next: Add together.themarginsone-picaoutside.thethephotos,smallerbuildingdesignfrominsidetotheMaintaininnertoholdimages G u tt e r
How to design a basic spread Confidential and Proprietary PropertyInformation.ofLifetouch. Next: Add marginskeepingdominant,contrastphotossmallertowithinnerequal –one pica. G u tt e r
spread Confidential and Proprietary PropertyInformation.ofLifetouch. Next: Add marginskeepingdominant,contrastphotossmallertowithinnerequal –one pica.
How to design a basic
How to design a basic spread Confidential and Proprietary PropertyInformation.ofLifetouch. Next: Add marginskeepingdominant,contrastphotossmallertowithinnerequal –one pica. Let the photos dictate their spaces on the design G u tt e r
How to design a basic spread Confidential and Proprietary PropertyInformation.ofLifetouch. Next: Add marginskeepingdominant,contrastphotossmallertowithinnerequal –one pica. In this case, we added a team photo with space for a caption margins.one-picamaintainingwhiletheinner
How to design a basic spread Confidential and Proprietary PropertyInformation.ofLifetouch. Next: Add marginskeepingdominant,contrastphotossmallertowithinnerequal –one pica. In this case, we added a team photo with a caption margins.one-picamaintainingwhiletheinner
How to design a basic spread Confidential and Proprietary PropertyInformation.ofLifetouch. Continue: Add marginskeepingdominant,contrastphotossmallertowithinnerequal –one pica. In this case, we added a team photo with a caption margins.one-picamaintainingwhiletheinner
How to design a basic spread
Confidential and Proprietary PropertyInformation.ofLifetouch. Now: Add outsidethemrepresent;photosconnectcaptionsdesignedtowiththeyplacetothe.
How to design a basic spread Confidential and Proprietary PropertyInformation.ofLifetouch. Finally: Add the headline using primary and .weights.faces,selectingmindkeepcomponents;secondaryprimaryheadlineDesigncomponents.secondaryyourusingandcontrastinwhentypesizesand
The same applies to elementary designs Confidential and Proprietary PropertyInformation.ofLifetouch. Elementary basic design .dominanthorizontalwith
The same applies to elementary designs Confidential and Proprietary PropertyInformation.ofLifetouch. First: Place dominantthe photo near the center of the spread, but not in center.deadCross the gutter with it to tie facing pages together. Place it so there are no faces in the gutter. covered.thehavebestshoulddominantThephotobethephotoyoutorepresenttopic G u tt e r
The same applies to elementary designs Confidential and Proprietary PropertyInformation.ofLifetouch. Next: Add together.themarginsone-picaoutside.thethephotos,smallerbuildingdesignfrominsidetotheMaintaininnertoholdimages
The same applies to elementary designs Confidential and Proprietary PropertyInformation.ofLifetouch. Next: Add together.themarginsone-picaoutside.thethephotos,smallerbuildingdesignfrominsidetotheMaintaininnertoholdimages
The same applies to elementary designs Confidential and Proprietary PropertyInformation.ofLifetouch. Next: Add together.themarginsone-picaoutside.thethephotos,smallerbuildingdesignfrominsidetotheMaintaininnertoholdimages
The same applies to elementary designs Confidential and Proprietary PropertyInformation.ofLifetouch. Next: Add together.themarginsone-picaoutside.thethephotos,smallerbuildingdesignfrominsidetotheMaintaininnertoholdimages
The same applies to elementary designs Confidential and Proprietary PropertyInformation.ofLifetouch. Next: Add together.themarginsone-picaoutside.thethephotos,smallerbuildingdesignfrominsidetotheMaintaininnertoholdimages
The same applies to elementary designs Confidential and Proprietary PropertyInformation.ofLifetouch. Next: Add captions.roomtogether.themarginsone-picaoutside.thethephotos,smallerbuildingdesignfrominsidetotheMaintaininnertoholdimagesLeavefor
The same applies to elementary designs Confidential and Proprietary PropertyInformation.ofLifetouch. Then: Design and add captions. Use 12point bold for headlines and 8point regular for text.
The same applies to elementary designs Confidential and Proprietary PropertyInformation.ofLifetouch. Finally: Design and add your components.andIncludeheadline.primarysecondary
You can change any aspect of a template Confidential and Proprietary PropertyInformation.ofLifetouch. You can take this template and turn it into this… or this…or this.
Topic Secondary info How to design a spread in the online program Confidential and Proprietary PropertyInformation.ofLifetouch. Yearbook.lifetouch.com or Yearbook.lifetouch.ca
Thank you For attending today’s class For more information, contact Laura Schaub, Yearbook Education Laura.Schaub@Shutterfly.comSpecialist