One-Click Exercise 5B for Editors: Advanced Secondary Design

Page 1

Fun

Name:

Assignment for editors:

Have some

Class Period:

Set up your style rules After finalizing your theme, use the Lifetouch font poster to select the type families, sizes and styles for the different aspects of your book.

with type In the space below, sketch three theme logo ideas. Choose a decorative typeface to reflect your theme/concept.

Choose one serif family for body copy, one sans serif family for captions, secondary headlines, captions and secondary modules.

Editors’ exercise 5: Style sheet These are the fonts, sizes and styles for our yearbook: Type families we’ve chosen 1. 2. 3.

Add a novelty or decorative type family for key words in your theme logo, on theme spreads and, possibly, for key words in headlines throughout the book.

Typography throughout book Primary headlines - font/style/size/leading:

Secondary headlines - font/style/size/leading:

(Serif family])

Stories/Copy - font/style/size/leading: (Sans Serif family)

Captions - font/style/size/leading:

(Decorative family)

Theme Logo/Theme Spread Headlines Theme logo design - fonts/styles/sizes/leading:

Special quotes - font/style/size/leading:

Theme story/copy - font/style/size/leading:

Secondary module headlines - fonts/styles/sizes:

Theme captions - font/style/size/leading:

Secondary module text - font/style/size/leading:

Additional resources: PowerPoint Video Curriculum: Design chapter 4 - pages 6-16 Assignments: Study pages 10-11 in the curriculum.

Assignment for staff members: Create a collection of headlines and other uses of typography in magazines, newspapers and other publications. In addition to the list above, include the following in your collection: Examples of the seven type groups: Headline designs Caption designs Copy starters (large initial letters)

CORE Standards for Design: Speaking and Listening: 5.1, 5.2, 5.4, 5.5 - page 24; Reading Standards: 5.4, 5.7 - page 12; 5.9 - page 14; Writing Standards: 5.2, 5.3 - page 20; 5.4, 5.5, 5.6, 5.7, 5.8, 5.9, 5.10 - page 21

Confidential and Proprietary Information Property of Lifetouch

Informational graphics Verbal-visual connection designs Cool company logos Quote areas Contrast in sizes, weights and justifications Secondary coverage modules Editors: Study the Lifetouch Font Chart and watch this instructional video. List your type styles on this sheet and set them for the staff in the online program. Present the information to your staff to use when designing pages.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.