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CONTENTS FEBRUARY/MARCH 2014

44 COLUMNS 48 We’ve Known All Along

by Rebecca Koch

50 PoliTICal Thots

by Gerry Clum, D.C.

36 VOLUME 43

n

NO. 1

DEPARTMENTS 24

26 Upcoming Events

FEATURES 10 Tipping Point Agreements with Costa Rica Broaden LIFE’s Reach by Gerry Clum, D.C. 14 It’s My LIFE An Ambassador for Chiropractic

by Laura Newsome 20

The PEAK Advantage by Craig Dekshenieks

29 Connect-TIC Scaling the Great Wall

by Steve LaBate What If? Global Initiatives 36

by John Downes, D.C. 43

International Student Recruitment

44 LIFE Grads Sail the Caribbean Sea 46

Get to Know …

2 TODAY’S CHIROPRACTIC LEADERSHIP

Alumni Spotlight

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FEBRUARY/MARCH 2014

56 What People Are Saying

IN THIS ISSUE 8 Introduction to International Relations

IN EVERY ISSUE 4

Our Contributors

6 The Road to Awesome 34 Fresh Air 54 Classifieds and Advertising Index

OUR CONTRIBUTORS

450 Northridge Parkway, Suite 202, Atlanta, GA 30350 Phone: 770.650.1102

n

Fax: 770.650.2848

todayschiropractic.com

LIFE UNIVERSITY President Dr. Guy Riekeman

CRAIG DEKSHENIEKS

JOHN DOWNES, D.C.

Dekshenieks, LIFE’s Director of Communications who also serves on the Editorial Advisory Board for TCL, wrote two articles in this issue—including one about LIFE’s International PEAK initiatives. “I’ve known for years about LIFE’s International PEAK opportunities, but until I dug beneath the surface and discovered the details of each office and the back stories of the doctors who run the clinics did I realize how exciting and intriguing these opportunities are for LIFE students. It makes me want to go to chiropractic college at LIFE just to take advantage of International PEAK.”

Downes has been a part of LIFE for more than 20 years. He has served in many capacities from the classroom to the administration and since 2006 has focused on Global Initiatives. “The insights from knowing the extent of impact that Life University has made on the global community have been empowering. The future of our profession is on the global stage, and through Life’s Global Initiatives the possibilities of building sustainable partnerships for health care and education that reflect the values and principles of our university is a unique privilege.”

Director of Communications Craig Dekshenieks craig.dekshenieks@life.edu

EDITORIAL REVIEW BOARD

Simone Branham

Craig Dekshenieks

Dr. Gerry Clum

Dr. Kathryn Haag

Dr. Matt McCoy

Dr. Guy Riekeman

Dr. Drew Rubin

Dr. Jason Deitch

NEW SOUTH PUBLISHING, INC. President Larry Lebovitz Vice President John Hanna Publisher Jamie Ryan Editor Lindsay Field editor@todayschiropractic.com Associate Editor Jacqui Frasca Art Director Katja Adams Advertising Sales Colin Villone colin@todayschiropractic.com Production Coordinator Amber Mosler Circulation Coordinator Amy Fine Controller Marilyn Walker

STEVE LABATE

LAURA NEWSOME

A regular contributor to TCL, in this issue, LaBate explores Life University’s essential efforts in China in “Scaling the Great Wall” (pg. 29). When you’re trying to establish a proper infrastructure for Chiropractic in a country like China, LaBate explains that the implications are enormous. This piece delves into how LIFE’s Drs. David Bellin, John Downes, Li-Peng and the rest of the University’s China team are working toward informed legislation, a fully accredited educational program and government-regulated licensure through their clinic at Beijing’s esteemed Tsinghua University.

Newsome is a professional freelance writer living in the heart of New York City. She completed her interview with Nancy Torres feeling inspired by the impact that one person can have on a profession and a country. “Nancy Torres is blessed with an indistinguishable optimism, an unquestioning work ethic and a talent for aligning key decision makers in the pursuit of a common goal,” Newsome says. “Torres really believes that Chiropractic can transform not just the athletes of her country but the people as well. Her efforts to bring Chiropractic home to Costa Rica will be remembered for generations.”

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EDITORIAL POLICY Today’s Chiropractic Leadership magazine (ISSN 0091-2360) is published six times per year by New South Publishing, 450 Northridge Parkway, Suite 202, Atlanta, GA 30350. 770.650.1102; Fax: 770.650.2848. Postmaster: Send address changes to Today’s Chiropractic Leadership, 1269 Barclay Circle, Marietta, GA 30060-9854.

It is the purpose of Today’s Chiropractic Leadership to nurture the spirit, mind and body of today’s chiropractors. Our goal is for the magazine to be a spearhead for progress in chiropractic health care, to offer a forum for new ideas and to promote chiropractic awareness and understanding.

However, the publisher and editorial staff do not necessarily endorse the conclusions or opinions expressed by contributing authors or advertisers.

Life University, a private, nonprofit institution, was founded in 1974. For more information, write to Life University, 1269 Barclay Circle, Marietta, GA 30060.

Material in this publication may not be reprinted without written permission from the editorial offices in Marietta. All rights reserved. © Copyright 2013–2014 Life University. Printed in the USA.

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THE ROAD TO

T Something New … Or If You Ain’t Pissing Someone Off, You’re Not Doing Anything to Challenge the Status Quo

Awesome

he key word of distinction in the title of this magazine is the word LEADERSHIP. Some people say I have expressed leadership in my years in Chiropractic. I have certainly read a massive list of books and attended more seminars than I can remember on the subject.

But if you asked me to identify the common traits of leaders, I’d fumble a bit. I do believe there are some core elements of the leaders I respect; things like integrity, inspiring me to think and act bigger, noble visions. But I think these are more about me than an academic study of leadership principles. So, what is it, this thing called leadership?

Let’s start with this idea ... even if I can’t define it, I sure know leadership when I see it, when I’m around it. Bennis says about leaders ...”VISION is the commodity of leaders and POWER is their currency.” He defines vision as the ability to give a person or an organization an image of itself that’s bigger than the image it currently possesses. Power is the ability to translate intention into reality. In short, leadership is about building an audacious vision and doing what you said you’re going to do toward its fulfillment. But what does that look like everyday?

At LIFE, we have a bold plan called the 2020 plan. We have over the first eight years of the plan transformed the campus, the culture and profession. The final six years of it are even more ambitious with growing the University to 7,000 students, taking chiropractic education to three continents and more. LEADERSHIP IS A STATE OF BEING ... IT IS A PRACTICE OF CONSTANT AWARENESS OF THE VISION AND SEEING EVERY MOVE AS AN OPPORTUNITY TO ADVANCE THAT VISION. I spend 75 percent of my time in meetings. I can either see them as something I have to get through, as something that answers the questions being presented, or I can see every meeting as an opportunity to grow the vision and the person with whom I meeting. So, how do you stay in this constant state of leadership?

1. Be clear of the vision, keep the essence of it simple and constantly advocate for it in every situation you’re in throughout the day.

2. Keep yourself motivated and remind yourself that you have to be more committed than anyone you’re inviting along on this journey. Think about it; if they’re more committed and passionate about the vision than you, then they should be the leader. One of the ways I do this is having a pile of quotes around me at all times. Here are some of my favorites: Set yourself on fire and people will come watch you burn. —Dr. Eddie Diaz I had a full life. The problem was it didn’t have any meaning. —“About a Boy” Every experience counts. —Unknown Suck the oxygen out of the room. —Barry Nickelsberg You’re either all in or you’re out. —“American Hustle” Too many people say, ‘yes’ to good and miss out on great. —Unknown As a leader, all the decisions that wind up on my desk are between bad and worse. If the decision was between good and bad, someone else already made it. —President John F. Kennedy They always look good right at the start. —Marilyn Monroe You can project what these quotes mean to you, maybe you can speculate what they mean to me, but in the end it seems very simple. AT LIFE, WE HAVE AN INCREDIBLY PROFOUND AND AUDACIOUS VISION (STRATEGIC PLAN). THE QUESTION IS, DO YOU WANT TO COME ALONG AND IF SO, WILL YOUR COMMITMENT AND ACTIONS MATCH THE VISION? This is a question you need to ask yourself and your staff about your personal and practice vision. When you strip away all the “fluff,” can we not only dream BIG, but can we act BIG? TCL is about BIG visions and it is most certainly an acknowledgement and celebration about people who act BIG. Enjoy this issue. Make your life extraordinary.

6 TODAY’S CHIROPRACTIC LEADERSHIP

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INTRODUCTION TO

International Relations

44

BY JOHN DOWNES, D.C., VICE PRESIDENT OF LIFE’S GLOBAL INITIATIVES

G

lobal and worldwide are often “catch” terms utilized to imply a world view or impact of a thought or action.

Life University’s Global Initiatives are more than simply an expression to imply something—it is actually occurring.

In 2006, LIFE President Guy Riekeman, D.C., revived the international outreach at Life University by launching LIFE’s Global Initiatives (LGI): building partnerships for health care and education around the world. These partnerships must be sustainable and apply to at least one of three categories: student-centered, program development or legislative leadership.

During the last eight years, this initiative has involved 45 countries at various levels of engagement. Often the genesis of opportunities arises from individual chiropractors that have a heart for missions, and a particular region or culture of the world is their focus. As they see the efforts of their work grow, they see greater opportunities for lasting impact through the involvement of a University and the possibility of a chiropractic program in that country or region. What they may not realize is the complexities of building a sustainable initiative that will support the worldwide standards of education for Chiropractic, drive legislation and produce regulation that will provide stability for our profession and those who graduate from these programs.

Currently, Life University is focused on three regions of the world: Europe, Central America and Asia. It is through partnerships that opportunities have occurred and are growing. In this issue, you will meet and learn more about Nancy Torres, D.C., our

8 TODAY’S CHIROPRACTIC LEADERSHIP

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FEBRUARY/MARCH 2014

Director of LIFE’s Global Initiatives – Costa Rica, who has dedicated the last seven years of her life to building sustainable opportunities in her native country. Her efforts have led to landmark agreements with government, ministries and educational institutions. As a result of her efforts, 2014 will be an exciting year for LGI – Costa Rica.

In Asia, LGI is focused on mainland China, Hong Kong and Taiwan. Our mainland growth began with efforts from chiropractors 36in Michigan through a sister-city initiative that led to a clinic being established in the No. 1 People’s Hospital, Zigong, Sichuan Province, People’s Republic of China. Through this initial clinic, opportunities arose to revive contacts in Beijing that had been dormant for more than a decade, and those contacts provided the pathway to establishing a Chiropractic Research Clinic on the campus of Tsinghua University, the premier university in China by its ranking system.

David Bellin, D.C., lives, works and breathes Chiropractic and Life University throughout China from Inner Mongolia to Dalian and Haikou, and LIFE is known through his efforts and those of Dr. Li Peng, a Chinese National known as “Fresh” in the U.S., whose efforts are creating the need for licensure and professional recognition by the Central Government. Through their efforts, 2014 will hold even more opportunities for growth and service.

In Europe, there is growing interest in developing academic programs in several countries, and again, 2014 holds great promise of significant announcements and launching purposeful programs. So, enjoy this issue of TCL with a focus on LIFE’s Global Initiatives and learn how you can join us through service, contacts and donations to create sustainable partnerships for health care and education around the world.

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TIPPING

Point

In his book “The Tipping Point,” Malcolm Gladwell explores the magical moment when an idea, trend or behavior crosses a threshold and begins to spread like wildfire. Through its initiatives, programs and curriculum, Life University is furthering Chiropractic in the world and taking it to the tipping point.

Agreements with Costa Rica Broaden LIFE’s Reach The Gateway to Central and South America

BY GERRY CLUM, D.C., DIRECTOR OF THE OCTAGON

I

n November 2013, Life University announced a series of agreements that will serve to create a stronger presence of the chiropractic profession in Costa Rica and consequently Central America (see December 2013/January 2014 of Today’s Chiropractic Leadership).

The agreements involving the central government of Costa Rica and the National University of Costa Rica are the product of decades of cooperation involving LIFE, the Office of the President of Costa Rica, the Costa Rican Olympic Committee, the University of Costa Rica, the National University of Costa Rica, the Costa Rican Sport and Recreation Institute (ICODER) and the nation’s primary public health agency—the Costa Rican

LIFE’S INVOLVEMENT WITH THE COSTA RICAN OLYMPIC COMMITTEE AND THE LEGISLATION RESULTED IN SIGNIFICANT INTEREST IN THE UNIVERSITY BY THE COSTA RICAN GOVERNMENT, AND IT ULTIMATELY YIELDED A VISIT

BY COSTA RICA’S FORMER PRESIDENT, MIGUEL ANGEL RODRIGUEZ.

Department of Social Insurance (CCSS), which is also known as the CAJA. After reading about this historic agreement between Life University, various agencies and government sectors in Costa Rica, it would be easy to assume that the agreements were a recent development when in reality the efforts that have led to these accomplishments have been underway for more than 25 years.

In 1977, during the first commencement ceremony at Life Chiropractic College, Congressman Larry McDonald of Marietta, Ga., pronounced the college an “overnight success.” His conclusion, as reported by LIFE founder and president, the late Dr. Sid Williams, garnered a pithy response of “25 years is a long damned night” for his wife Dr. Nell Williams. It

TODAY’S CHIROPRACTIC LEADERSHIP

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TIPPING

Point

took Dr. Sid about 25 years to develop the base and fulfilment of Life Chiropractic College. Similarly, it has taken LIFE another 25 years to enjoy success in Central America and cause it to be another of those “overnight successes.”

LIFE’s involvement with Costa Rica began with the efforts of a student from Puerto Rico who had spent several years there. During this same time, there were only a handful of North Ameri-

LIFE additionally purchased a housing compound for University faculty, staff and students who participated in various initiatives. This facility served as the home base for LIFE’s activities in the San Jose area.

The success of the Costa Rican athletes under chiropractic care was soon recognized, and LIFE personnel received credentials as official participants in the

QUI IPSANIS EOSTIOR EMOLUPTI IPIS SUM SUNT PARUM CORUMQUATUR, QUATIUS VOLO BERIBERIAM ET AS QUID QUAM FUGIT FUGA. —Name Name, D.C.

can-trained chiropractors and a number of minimally trained people known locally as “empericos,” who were practicing Chiropractic in Costa Rica.

Sports played a central role in the evolution of Chiropractic in Costa Rica as some of the first official relations between LIFE and Costa Rica developed in concert with Costa Rican Olympic Committee activities. The University constructed and equipped a 4,000-square-foot chiropractic clinic, which included X-ray facilities in Coronado, a suburb of San Jose;

12 TODAY’S CHIROPRACTIC LEADERSHIP

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LAUNCHING A LIFE LIFE Board of Trustees Chairman Dr. Deborah Pogrelis and Riekeman at the Universidad Nacional de Costa Rica last November.

Costa Rican National Games, the Central American Caribbean Games and the Central American Games. LIFE professors John Downes, Serge Sautre, Marco Belizaire, Don Clum and Dana CavellClum led the on-site care efforts. This included several chiropractors from Costa Rica, the United States and Canada.

FEBRUARY/MARCH 2014

These opportunities also allowed LIFE to introduce chiropractic care to neighboring countries through its national athletes and coaches.

The relationship with the Costa Rican Olympic Committee opened doors throughout the country and at many government levels. As a result of this welcoming environment, LIFE created the Rural Outreach Program (ROP), where equipment and teams of chiropractors throughout Costa Rica and North America traveled to the remote corners of Costa Rica to provide chiropractic care. At one of these events, the ROP staff was joined by then president of Costa Rica, Abel Pacheco, who was helicoptered to the villages of some of the country’s most isolated, indigenous people, the Bri-Bri, so that he could experience first-hand the work being done by LIFE and its chiropractors.

Dr. Sid recognized the need for legislation in Costa Rica and also understood the potential for the legislation developed in Costa Rica to be “exported” to the other countries in Central America. At the same time, a number of chiropractors practicing in Costa Rica were pursuing legislation in hopes of having their efforts sanctioned by the government and the activities of the empiricos contained as a matter of public safety.

Legislation was eventually achieved, and the equivalent of a Board of Examiners in the United States, the “Colegio de Quiropracticos,” was formed and empowered in 2007 by the government.

LIFE’s involvement with the Costa Rican Olympic Committee and the legislation resulted in significant interest in the University by the Costa Rican government, and it ultimately yielded a visit by another Costa Rican president, Miguel

Angel Rodriguez, to LIFE’s campus in 1998. This was the first visit of a Head of State to LIFE, and it served to broaden and strengthen the relations between LIFE and Costa Rica.

As negotiations were underway at the highest level of the Costa Rican government, efforts were also underway to identify Costa Rican citizens who had an interest in Chiropractic as a career and a desire to return to their homeland after completing their education and training in the United States. From these inquiries, a series of full scholarships, which include living expenses, were provided by LIFE to help better populate the profession in Costa Rica with their citizens. The first of these scholarship recipients was Yolanda Camacho Kortman, who returned to Costa Rica in 2007, and soon thereafter served as chair of the newly-formed Colegio de Quirpracticos.

In the period that followed, LIFE underwent a dramatic decrease in enrollment and suffered severe budget constraints, so many of the Costa Rican projects were unfortunately placed on hold in hopes that the current circumstances at the college would pass. It was during this time that Dr. Sid retired as president of LIFE and Michael Schmidt, D.C., and Ben DeSpain, Ph.D.—each of whom sought to maintain relationships established in Costa Rica—stepped in to help stabilize the situation on the main campus.

In 2004, Guy Riekeman, D.C., was named LIFE’s fourth president, and it was under his leadership that the efforts in Costa Rica were jump started and the program began to expand once again.

Riekeman traveled to Costa Rica to assess first hand the facilities, the political circumstances and the needs in Costa Rica. During this visit, he invited the entire chiropractic community of Costa Rica to join him in San Jose to receive a briefing about the intentions of LIFE with respect to Costa Rica. This event was well attended and the input was warmly re-

ceived by local chiropractors. This visit to Costa Rica also included an opportunity for Riekeman to meet with former Costa Rican president and Nobel Peace Prize recipient, Oscar Arias.

Aside from the obvious value of establishing a relationship with such a noted individual as Arias, these meetings were critical to the future efforts of the University in Costa Rica as they resulted in the

THROUGH FOUR CHANGES IN THE COSTA RICAN GOVERNMENT’S ADMINISTRATION AND ANOTHER FOUR AT LIFE, THE VISION OF WHAT COULD BE DONE FOR THE PEOPLE OF COSTA RICA AND CENTRAL AMERICA IS BEING REALIZED THROUGH THE DEVELOPMENT OF A STRONG, ROBUST AND MULTI-PHASED CHIROPRACTIC PRESENCE.

introduction of Nancy Torres to Riekeman. Torres was part of Arias’ staff, and soon after this introduction was tasked with working directly with LIFE to become the key contact for the University’s expanding efforts in Costa Rica. Through her support, the relationships were facilitated that resulted in the historic agreements of November 2013.

As LIFE looks down the road in Costa Rica, there are two paths to be taken— a clinical service opportunity and an academic involvement opportunity. The next step is developing the clinical path, while equipping and staffing the chiro-

practic unit at the newly-constructed Costa Rican National Stadium in San Jose. Construction is expected to be finished in March.

In near storybook fashion, the first director of this facility will be Zoila Rosa Stewart, D.C. Stewart, a Costa Rican native and Olympic athlete herself, was financially supported by Life University to complete her Doctor of Chiropractic degree in hopes that she would return to serve the people of her homeland (see page 24 of the December 2013/January 2014 issue of Today’s Chiropractic Leadership). Stewart will also be serving as the point person between LIFE and the Costa Rican Olympic Committee while they care for their athletes.

Dr. Sid, who died in December 2012, often quoted former U.S. President Calvin Coolidge that “perseverance and determination alone are omnipotent” when reflecting on the quarter-century history of LIFE’s involvement in this continued Costa Rican project. Through four changes in the Costa Rican government’s administration and another four at LIFE, the vision of what could be done for the people of Costa Rica and Central America is being realized through the development of a strong, robust and multi-phased chiropractic presence. The investment by LIFE in terms of commitment, personnel and financial resources in Costa Rica has been considerable.

The potential for the people of the region looks more promising than ever before.

Pura vida! (“Pure life” in Spanish—the language of Costa Rica).

In the words of American writer and Pulitzer Prize recipient Carl Sandburg, “Nothing happens unless first a dream.”

Like this article?

Join the conversation, connect with colleagues and enjoy realtime updates at Facebook.com/ TodaysChiropracticLeadership

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IT’S MY

LIFE

As a companion to the “It’s My LIFE” video series, we profile people who are living the philosophy, not just talking about it—people who are doing things of inspiration and passion, causing Chiropractic to thrive.

Find out more at Videos.LIFE.edu/video/thisismylife.

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An Ambassador for

CHIROPRACTIC

BY LAURA NEWSOME

B

ehind every great endeavor, from charities and institutions to inventions and building projects, stands the hard work of a great man. Or, in the case of Life University’s new clinic in Costa Rica, a very great woman by the name of Nancy Torres. Journeying far from the shores of Costa Rica, Torres worked for the Costa Rican consulate in Greece and her home country’s Nobel Peace Prize winning president. Fortunately for the profession, the petite blonde discovered her true calling when she came to work for Life University—spearheading the development of a chiropractic clinic in the heart of Costa Rica’s capital city and national stadium.

After graduating college with a degree in business and an emphasis in marketing, the adventurous Torres moved halfway around the world to Greece, where she served as a business advisor for the Consulate of Costa Rica for more than 10 years. “I decided that I wanted to do something different—to make my dream

of a purposeful life come true,” says Torres. “I’m a firm believer that if you work hard, you can achieve anything.”

Her wish for purpose was soon granted when she landed a job as a protocol assistant to Costa Rican president Oscar

“I DECIDED THAT I WANTED TO DO SOMETHING DIFFERENT—TO MAKE MY DREAM OF A PURPOSEFUL LIFE COME TRUE.” —Nancy Torres

Arias. A geopolitical heavyweight, Arias received the Nobel Peace Prize in 1987 for his efforts to end The Central American Conflict, a wave of civil wars in the 1970s and 1980s that threatened the stability of the region. “Don’t ask me how I got the job,” jokes Torres, with a tone of humil-

ity. “I just filled out an application and they said yes. I always want to be around people who inspire me, and I admired Oscar in many ways. People who bring something to the table can teach you so many things about life. Working there was a dream come true—more than I can possibly explain in words.”

Though Torres had landed an inspiring job, her search for purpose took on a new dimension in 2007 when she met Life University’s president, Guy Riekeman, D.C., at a private reception marking the inauguration of the National Games in Costa Rica. “I spoke to Dr. Riekeman about my dream of creating a program that will benefit our national health and enhance sports and quality of life,” says Torres. “Chiropractic care was the right answer. Combined with the goals of Lasting Purpose, I believe it will deliver the changes I would like to produce in my country.” As a runner and an asthmatic who had received adjustments from Yolando Camacho Kortman, D.C., the first Costa Rican to receive a scholarship

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Torres (far right) visiting the $100 million Estadio Nacional during construction.

from Dr. Sid Williams, Torres already knew firsthand the benefits of regular chiropractic adjustments.

With their purposes aligned, Torres joined LIFE’s team and began forging valuable alliances between chiropractic leaders and the Costa Rican government.

The relationship really began to gain momentum when John Downes, D.C., the University’s vice president for Global Initiatives, helped Costa Rican athlete Nery Brenes become a 400-meter winner at the World Championships in Turkey in 2011, and aided high performance athletes at the 2012 Summer Olympic Games. To help athletes like Brenes, Torres helped found Giving and Serving, a non-profit

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outreach program in Costa Rica supported by LIFE, the Costa Rican Olympic Committee and the Costa Rican Institute of Sports and Recreation. An extension of LIFE’s Lasting Purpose, “To Give, To Do, To Love, To Serve,” the organization promotes chiropractic care, sports and healthy nutrition.

As director of Global Initiatives for Costa Rica and director of Giving and Serving, Torres also raises much-needed funds for athletes through events like golf tournaments and road races.

With the goal of improving “high performance for Olympic athletes by implementing chiropractic philosophy,” Giving and Serving provides financial

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and chiropractic support for top athletes like Brenes, Gabriela Traña, Natalia Gómez, Natalia Alfaro, Ingrid Morales, Sharolyn Scott, Paola Ramirez and Irene Fonseca. In the case of Brenes, Giving and Serving was able to lift him out of an impoverished part of Costa Rica and increase his performance under the supervision of Dr. Walter Salazar from the University of Costa Rica. Brenes went on to race in the Olympics and became a gold medalist at the Diamond League in Europe.

Giving and Serving also aims to spread chiropractic care around the world by promoting seminars and talks about healthy lifestyle choices and the

positive link between wellness and Chiropractic. The outreach program has won the financial and moral support of the LIFEForce 1000 doctors, the influential “Pura Vida” group, CNN anchor Glenda Umaña and Costa Rica’s Minister of Sports, William Corrales.

“Along with chiropractors from Life University, we are hoping to organize more seminars and workshops for the public,” Torres says. “By creating a Lasting Purpose of delivering excellence in chiropractic care, we are really trying to make a difference in the world. That is what moves me and made me want to work for Dr. Riekeman. I want to be one of the people who opened Costa Rica to Chiropractic. There have been many difficulties along the way. When we started, no one knew what Chiropractic was because the information wasn’t available.

That is why it is important to have the support of the government—so Costa Ricans have a choice and an opportunity to get adjusted.”

Through the sheer tenacity of Torres and her ability to cut through government bureaucracy, the last goal of Giving and Serving, creating a “High Performance and Wellness Center,” has finally become a reality. Through a carefully crafted alliance between LIFE, the Costa Rican Olympic Committee and Costa Rican government, a chiropractic clinic is set to open this year in Costa Rica’s national stadium, in San Jose. Donated by the government of China, the high-tech stadium will hold 85,000 people and the clinic will aid in the care of all athletes.

Never one to be deterred, Torres was not content with just building a clinic that treated leading athletes inside her home country’s iconic national stadium.

Having experienced the benefits of chiropractic care firsthand, she wanted all people to enjoy the advantages of regular adjustments. As a result, Torres “dragged” the president of the Costa Rican Department of Social Insurance all the way to Atlanta. “I took her to Life University so

she could see what kind of work was going on there,” Torres says. “At the end of the visit, she agreed that it was a great deal for Costa Rica.”

As a result of Torres’ efforts, every citizen in Costa Rica can receive chiropractic care at the clinic inside the new national stadium. “Now, all 4.5 million people in Costa Rica can get chiropractic care under the national health insurance program,” Torres says. “And we will help spread the word and promote Chiropractic to the nation through seminars and outreach programs. Every day I wake up knowing that one day my 9-year-old

EVERY DAY I WAKE UP KNOWING THAT ONE DAY MY 9-YEAROLD DAUGHTER WILL LIVE IN A COUNTRY WHERE THE CHIROPRACTIC PROFESSION WILL BE ON PAR WITH DENTISTRY. I CONSIDER IT A GIFT TO HER, TO SHOW HER WHAT WOMEN CAN DO.” —Nancy Torres daughter will live in a country where the chiropractic profession will be on par with dentistry. I consider it a gift to her, to show her what women can do.”

Manning the new clinic in San Jose is Costa Rican native Zoila Stewart, a LIFE graduate and two-time Olympic track star during the late 1990s. “Zoila is a national hero in Costa Rica,” says Torres, who notes that she first met Stewart years ago at the embassy when Greece was hosting the World Championships. “Zoila was one of the first high-performance athletes to earn a scholarship to Life University, and it will be a great opportunity for her to show the children of Costa Rica

that they can become doctors, too.”

Preparing for the next phase in her career, Stewart traveled with Downes in early February to Costa Rica to examine the clinic. “I am more than excited,” Stewart said prior to her visit. “I am looking forward to working with the athletes because I know how their performance can benefit from Chiropractic, but I am also excited to work with the general public because I truly believe in the benefits of wellness and prevention. This dream has been a long time coming. Nancy has been very helpful, and she is just fantastic—a lovely person to work with. We met years ago in Greece, and it is wonderful to get connected again.”

Torres and the staff at LIFE are fully committed to expanding Chiropractic in Costa Rica in the years to come by adding more doctors to the clinic, expanding to other locations and, of course, recruiting bright young students to become next-generation chiropractors. “I have been working with Nancy to create some recruitment opportunities for potential students to enter our Chiropractic program,” says Cynthia Boyd, D.C., LIFE’s vice president for Enrollment and Marketing. “Like Zoila Stewart, we want students to train with us so that they can take this knowledge back to their country. We would love to one day start a program there, so citizens could get a chiropractic degree at home and help grow the profession.”

Although it is difficult to articulate Torres’ unique blend of talents, the feisty Costa Rican boils her skill set down to a simple statement—she is a connector.

“I know how to work with people,” she says. “I am a facilitator, and it is easy for me to put people from the highest levels together to discuss and negotiate. As a moderator, I am very persistent and I am able to reach people at all levels.” For those who have worked alongside Torres for years, it is clear she may be selling herself short. After all, not everyone has the power and the skills necessary to bring

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university presidents and heads of state into the same room, much less the same negotiating table for the same common purpose.

“Nancy is very connected in Costa Rica and she really knows how to talk to people,” Boyd says. “She is such a good advocate for Life University and she has such a passion and natural affinity for getting people to listen to our

the door to the chiropractic world.”

Though realizing the dream of Torres and Riekeman has been years—even decades—in the making, all their hard work is finally coming to a monumental, lasting resolution. “The problem with mission trips is that you go in and deliver a magic pill and then you leave,” Stewart says. “The magic pill eventually

message. Nancy is really an ambassador, and she believes in what we do and who we are. If she wants something, she will do whatever it takes—she is 100 percent committed. Once you meet her, you can’t help but love her.”

Though Torres is quick to downplay her own importance, she gushes about the leader who set her life on a different course. “The type of commitment and engagement exemplified by Dr. Riekeman is incredible,” Torres says. “He is so persistent in his belief that he can make a difference in my country. In the future, I think Costa Rica will have many chiropractic clinics and chiropractic institutions, and I admire him for really opening

SHARING A VISION LIFE Board of Trustees Chairman Dr. Deborah Pogrelis, Riekeman and Torres tour the Estadio Nacional.

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wears off, and people go back to their old problems. Having doctors and a facility that provides ongoing care is a fantastic opportunity for the whole country. This clinic is a big deal for our culture, for our citizens and for all the countries in Latin America.”

Proving that slow and steady is the best way to win the race, Life University, with the help of Torres, is poised to reap the benefits of an international relationship more than two decades in the making.

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Downes first treated Stewart in preparation for the 1996 Summer Olympics, and now she is poised to go home and impart her knowledge and expertise to the next generation of Costa Rican athletes and citizens. It takes a special person like Torres to see the big picture and where all the pieces of the puzzle fit—bringing seemingly dissimilar people and ideas together into one seamless masterpiece.

“I see Costa Rica as a model for the world in many ways,” Torres says.

“We rank fifth on the Environmental Performance Index, we are Latin America’s oldest democracy, we have socialized health care and we are ranked the ‘World’s Happiest Country.’ We are in a great position to be ambassadors for Chiropractic because we already emphasize nutrition, wellness and exercise. Chiropractic combines perfectly with these principles.”

Though Torres spends half her time in laid-back Costa Rica, where colorful wildlife, tranquil weather, lush rainforests and sparkling beaches abound, you can bet that her next great endeavor is just around the corner. “I wish many countries could have what Costa Rica has right now,” Torres says.

“Working for Life University, being part of the LIFE Movement and Global Initiatives is an opportunity that I treasure every day.

Lasting Purpose serves as a way of educating people and creating passionate, amazing human beings. I spend all my working time and my personal time sharing this message with everyone I meet because it is something I really admire and something I really believe in.”

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The PEAK Advantage Life University’s “Residency” Program for Students Who Want to Practice Abroad

BY CRAIG DEKSHENIEKS

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things while in school, but until one sees it for real, in practice, they’re just theories.

As the PEAK program was being developed, LIFE started receiving applications from practices outside the United States.

Combined with a burgeoning clinic in Zigong, China, which needed to be staffed with more chiropractors, International PEAK was born. Students now have the opportunity to participate in their PEAK experience in five diverse countries, each with its own distinct culture.

VÄRNAMO, SWEDEN Andreas Söderström, D.C., is a LIFE graduate with Swedish heritage who opened up his practice in the southern peninsula of Sweden, a little more than 100 miles from Denmark. It’s a cash practice that specializes in the Gonstead technique. To date, eight LIFE students have had the pleasure of spending 10 weeks enjoying the healthy culture of Scandinavia. Many adults play sports and walk or bike everywhere. Residents also have a traditional, twice-daily coffee break called “fika” (pronounced FEE-ka).

ACCRA, GHANA Marcus Manns, D.C., and Brian Cox, D.C., are both LIFE graduates who run clinics in the capitol city of this coastal African

Ola Eriksson

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n 2004, Life University embarked on a grand vision, looking toward 2020 and what the chiropractic profession would be like at that point. Armed with expertise and board members who had lived it, or were living it, it was decided that the area ripe for the greatest amount of improvement was the clinical experience of today’s students. There is a popular adage among chiropractors that the college curriculum teaches you theories and principles, but nothing can replace real-world experience. So, LIFE began its campaign to improve student exposure to clinical teachings and hands-on experiences in real situations.

One of the many initiatives to come out of this revelation was a program called Practice, Excellence, Art and Knowledge (PEAK). The idea was to create a network of principled and passionate chiropractors in the real world who would open up their doors to an internship for a Life University student. The doctor would agree to give a late-quarter chiropractic student from LIFE a 10-week experience to expose them to assessment and adjusting techniques, while simultaneously teaching them the business side of running a successful practice. Such experiences include office management, marketing a practice, paying bills, negotiating leases, buying versus renting equipment, etc. Students may be exposed to the theories of such

country. As one can imagine, the culture is very different from anything an American student has ever experienced. Ghanaians are very friendly and loving toward residents and visitors, especially healthcare practitioners. To date, eight LIFE students have PEAKed in Ghana, and all of them gained new perspectives through the public outreach in which they are immersed.

LIMA, PERU Liam Schubel, D.C., is a Sherman graduate who owns 12 locations in Peru under the name “Centro Quiropractico Schubel.”

All are 100 percent subluxation-based and cash only. Schubel’s practice is based in New Jersey and has a staff of DCs in Peru who run his international locations. He is heavily involved with the media in Peru, being a regular contributor on a morning radio show called “Hola Peru,” which is very similar to “Good Morning America.” Students who PEAK in Peru enjoy experiences such as adjusting at surfing competitions. Spanish is not required for this externship.

BUENAS AIRES, ARGENTINA David Serio, D.C., a Sherman graduate, and Craig Penny, D.C., a LIFE graduate, run two separate offices but support each other in their mission to spread principled Chiropractic to the second largest metropolitan area in South America. Argentinians love Chiropractic and offer a great culture of tango dancing and world famous cuisine. One of the practices is located in a high-rise building in a very affluent part of the city, but PEAK students also work in orphanages outside the city limits.

MT. WELLINGTON, AUCKLAND, NEW ZEALAND Located on the campus of the New Zealand College of Chiropractic, this student clinic is much like the Center for Health and Optimum Performance (C-HOP) on the Life University campus. Different from most International PEAK experiences, Dave Russell, D.C., the clinic director, requires interns to go into the community and recruit their own patients. Much like starting one’s own practice, this experience is a good eyeopener for students nearing graduation. New Zealand is also a singularly unique place with incredible scenery and people. The highlight of the experience may well be the quarterly costume parties where everyone goes all out to get into the spirit.

Christie Kwon, D.C., who graduated from LIFE in 2011 after participating in the New Zealand PEAK program the Winter Quarter before, says her experience was an excellent opportunity to experience Chiropractic outside of the United States. “I have always been interested in study abroad programs; it was actually one of the many reasons I decided to attend Life University,” Kwon says. “The New Zealand PEAK site was unique because I was also able to experience the chiropractic student PEAK-ING IN SWEDEN Dr. Söderström in Värnamo, Sweden, oversees as Jeff Getbehead, his first PEAK intern, adjusts a patient.

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LIFE PEAK-ING IN PERU AND NEW ZEALAND Top left: Schubel (center) with (from left) current PEAK student Ron Sweeney, Michael Sontheimer, D.C., and Luis Rubio, M.D., shown here with guests during his show, “Hola Peru.” Bottom left: Kwon at the end of her PEAK experience in Auckland March 2011. Below: Downtown Auckland, New Zealand.

perspective at the New Zealand College of Chiropractic.”

Kwon, who now teaches at LIFE, says three to four hours of each day during her PEAK experience were dedicated to clinical hours, which gave her the flexibility to visit local doctors, participate in student organizations and sightsee, all while taking in the new culture. “I would certainly recommend the opportunity to any student who is considering a PEAK abroad experience,” she says.

PEAK AROUND THE WORLD Plans are underway for new international PEAK opportunities in Barcelona, Spain, and San Jose, Costa Rica.

Camille Sullivan, the International PEAK program coordinator at LIFE, says, “We started this program because we want our students to understand Chiropractic globally; Chiropractic is the same, but it is perceived differently.” In fact, outside of the United States, chiropractors are seen as equals, or not any different from MDs. Americans tend to be myopic about the world, often failing to realize that the other 90 percent of the world is wide open and accepting of Chiropractic when they are exposed

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to it and are not unduly influenced by the AMA lobby and the U.S. pharmaceutical industry.

“Most students who PEAK internationally end up practicing abroad,” Sullivan says. “They are so warmly welcomed by the people of the countries they visit, and they gain such a huge appreciation for growing up in the United States.” For many of the patients they see, Chiropractic is the only health care to which they have access. Most students who venture out also come back with a burning desire to give back to the less fortunate and exhibit LIFE’s “Lasting Purpose,” whether here in the United States or elsewhere.

Life University believes that PEAK is an important part of a student’s chiropractic education. It is when a student’s entire classroom and lab education and all of their clinical experience come together in a “dress rehearsal” for the real thing. Due to this high level of importance, LIFE requires specific criteria for an office to become a PEAK location. There is a robust application process, and each location must be renewed every two years to ensure quality control.

Doctors who are interested in getting involved with the PEAK program should contact John Markham, D.C., at John.Markham@ LIFE.edu.

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EngageInspireTransform

LIFEforce 1000 is a group of 1000 dynamic Chiropractors who have committed to Changing the World.

LIFEforce 1000 will not stop until we have established worldwide access to Chiropractic and a Chiropractic education for anyone who wants it.

We are limiting our partnership to 1,000 Chiropractors.

To become a LIFEforce 1000 Insider go to www.LIFE.edu/LIFEforce1000

Join Us for a LIFEforce 1000 Insiders’ Weekend!

All LIFEforce 1000 Insiders are welcome to attend! Please register on our website.

Upcoming Dates: January 30 - February 1, 2014 April 10-12, 2014 July 24-26, 2014 October 16-18, 2014

alumni spot light

Gateway to Eastern Europe Peter Dinich, D.C., Paves the Way for Chiropractic Education in Serbia and Beyond

BY CRAIG DEKSHENIEKS

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o be the first, and so far only, chiropractor in Serbia is to be a leader and trailblazer. But for Life University alumnus Peter Dinich, D.C., leadership is in his blood. Dinich began his healthcare career in emergency medicine in his native Belgrade, Serbia. He left in the 1990s when the former Yugoslavia was going through its breakup and the ensuing civil war and went to Canada to earn a Master’s degree.

While researching his Master’s thesis, Dinich studied modasil, which was being used to prolong mental and physical aptitude for soldiers. That led him to Dr. Roy Sweat and atlas orthogonal care. The “aha” moment came when Dinich discovered the gentle nature of the technique and

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the fact that it involved no medicine or side effects.

As his research continued and Dinich began teaching at Columbia University, he met his future wife Natalie, a Russian national who was working in partnership with LIFE in the former “Life International” program. Natalie Dinich invited her now-husband down to Marietta to see the work that was being done through Chiropractic. A chance meeting with Dr. Sid Williams led to a job offer to teach while he earned his chiropractic degree. So, at 45, Dinich and his wife married and moved into the Commons at LIFE. Upon graduation, Dinich had plans to open a practice in Charleston, S.C. However, he encountered a long battle

“MY DREAM IS TO CREATE A CHIROPRACTIC COLLEGE—THE LARGEST IN EUROPE. THERE ARE CHIROPRACTIC COLLEGES IN WESTERN EUROPE, BUT NONE IN RUSSIA, THE MIDDLE EAST OR THE FAR EAST.” —Peter Dinich, D.C. over licensure (a battle he eventually won) that stalled his progress. At the same time, his wife received an offer through the U.S. Air Force to be a translator in Kyrgyzstan.

So, the newlyweds moved to the capitol of Bishkek, where Dinich taught psychology and health at an American University, but he taught them from a holistic perspective. He also began adjusting military personnel pro bono while teaching spinal hygiene classes on the base.

What was originally supposed to be just a one-year stint turned into two years, which was brave on the couple’s part due to the political upheaval and two regime changes in Kyrgyzstan while they were there. Upon departure, Dinich received medals and commendations from the military, thanking him for his service.

With the legal battle in South Carolina concluded, Dinich had plans to move back to Charleston and realizing his goal of opening his practice. On the way home, the couple stopped by Dinich’s native Serbia to visit his family for two weeks. During their stay, he adjusted family and friends, who referred other friends. And then it hit Dinich— there was a glaring need for Chiropractic in Serbia. He ended up staying another month and continued providing care for Serbians.

Soon, Dinich was appointed to the Ministry of Health Commission on Alternative Methods of Practice, with a mission to advise the ministry on the issue of chiropractic licensing and chiropractic education. In 2006, he was successful in getting a law passed to recognize Chiropractic.

Around that same year, Dinich also opened his practice in

Belgrade and has been booked solid with appointments ever since. In fact, he is already booked through 2014.

Adjustments notwithstanding, Dinich continues to be a leader in chiropractic education, and not just with his patients, but also with the government and local universities.

He has written a book about Chiropractic, which was first published in 2009 and is already in its fifth printing. Due to its success, his publishers want to have it translated into English.

“My dream is to create a chiropractic college—the largest in Europe. There are chiropractic colleges in western Europe, but none in Russia, the Middle East or the far east,” says Dinich. He is working with LIFE and other universities in Belgrade on negotiations to create a partnership that would serve eastern Europe.

He also has a bigger calling, which is to change the philosophy of health care and not just in Serbia, but also in the rest of the Balkan region and eventually beyond. With his burgeoning practice and fruitful efforts in education, he’s well on his way.

Dinich recently became an international PEAK doctor, paving the way for yet another international externship opportunity for LIFE students. Still the only chiropractor in Serbia, Dinich would like nothing more than to have Life University graduates come and practice in the Balkans and to also send some Serbian nationals to LIFE in hopes that they return home and practice as well. With Dinich blazing the trail, eastern Europe is a prime market for vitalistic health.

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upcoming events MARCH 4 Arizona Alumni & Friends After Hours Neuromechanical Innovations (Chandler, Ariz.)

7–9 Association of Independent Associations Basketball Tournament Life University Campus (Marietta, Ga.)

28–30 North Carolina Chiropractic Association Omni Grove Park Inn (Asheville, N.C.)

10–14 Ft. Lauderdale to Miami Alumni & Friends Visits

15–16 Last Chance CE for Florida 13 hours at Life University Campus

22 RUGBY – Men’s vs NY Old Blue; UG vs Davenport

Life University Campus

28 Winter 2014 Graduation

Life University Campus

29 RUGBY – UG vs Lindenwood

Life University Campus

28–30 North Carolina Chiropractic Association Life University Presentation & Student Recruitment Event

31–4/4 Asheville to Chapel Hill Alumni & Friends Visits

APRIL 5 RUGBY – UG vs Arkansas State

Jonesboro, Ark.

5 RUGBY – Men’s vs Ontario Blues

Orlando, Fla.

10 Georgia Alumni & Friends After-Hours Hosted by GA State Rep. Jay Di Vagno, D.C., (’81) in Alpharetta, Ga.

12 RUGBY – UG vs Davenport

Grand Rapids, Mich.

14 Real World: DCs Student/Alumni Networking Event Hosted by Dale Callaway, D.C., (’11) in Roswell, Ga.

26 RUGBY - Men’s vs Boston RFC Boston

26-27 CCEP 2014: Lower Extremity Mod 3 15 hours at Life University Campus

30 Student & Alumni Cookout

Life University Campus

2–4 Unified Virginia Chiropractic Association Life University Presentation

2–4 Michigan Assocation of Chiropractors Life University Sponsored Luncheon

3 RUGBY – Men’s vs NY Old Blue

New York

28 Philadephia Alumni & Friends After Hours

29 Real World: DCs Student/Alumni Networking Event Hosted by Sharon Gorman, D.C., (’84) in Roswell, Ga.

30–6/1 Collegiate Rugby Championship Philadelphia

31–6/1 CCEP 2014: Foot, Gait and Orthotic 15 hours at Life University Campus

MAY

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TIC

CONNECT-

The world is full of thought leaders outside the profession who think like we think. By connecting with one another, we can both go further.

Scaling the Great Wall Bringing Chiropractic to the Largest Populaton in the World

BY STEVE LABATE

A

car with no license plate pulls up to Life University’s chiropractic clinic at the esteemed Tsinghua University in Beijing. Moments later, a mysterious man walks through the door and signs in under a fictitious name. He’s a high ranking government official—perhaps in the oil industry—as LIFE’s clinic at Tsinghua treats a lot of oil industry executives. »

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Soon, the man is greeted by LIFE graduate and Tsinghua senior visiting scholar David Bellin, D.C., who learns that he’s seeking relief for problems that have plagued him for more than 20 years. “Some people come in with minor symptomatology, some with major,” Bellin explains, “but I try not to relate Chiropractic as a therapy for pain. That said, he’s coming in with 20-plus years of pain baggage.”

The government leader tells Bellin that he’s been to almost every top hospital and has seen nearly every great doctor in China, but no one has been able to help.

Bellin examines him and takes care of him. Following treatment and while the official is getting ready to leave, he says that for the first time, he feels better. The next day, he returns, this time with his wife. She doesn’t have any symptoms, but he says he wants her to come in and get a sub-health checkup.

“Of course, they wanted to stay for a minimum package of 10 visits, which is

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what we recommend for people in the first phase of care,” Bellin says. “He really got it. And when he left, he was jumping up and down, praising Chiropractic and praising Life University.”

A CLEAN SLATE Compared to the United States, Chiropractic is in its infancy in China. Or, more accurately, still in the womb. “It’s a signif-

BENEFITS AND CHALLENGES Bellin (right) enjoys working with a clean slate in China.

icant challenge when you go into a country that doesn’t have a word for what you do, and you have to create the term,” says Gerard Clum, D.C., director of LIFE’s think tank The Octagon and former president of both LIFE West and the World Federation of Chiropractic. “It’s an uphill climb. This was the circumstance when LIFE came to China.”

But this significant challenge—a lack

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of awareness about chiropractic care— has also been a boon. “In China, they really don’t know about Chiropractic yet,” Bellin explains, “but by the same token, they don’t have a prejudice or a bias against it. So, Chiropractic is really how we define it. There’s a clean slate. So if they believe you, if they have confidence in you, then you can define Chiropractic as you want. So, we’re going to define Chiropractic as it’s defined at Life University. It’s a ‘vitalistic’ concept, and we’re the first one to plant the flag.”

Bellin’s Chinese patients are getting the message in a big way. “The people in China haven’t been so pharmacized as [we Americans] have. They’re already looking for a more natural approach without drugs and surgery. So, Chiropractic is easy to relate to them, and when they get care and get off the table, they understand the benefit and refer others.”

This is a good thing, considering the looming healthcare issues China faces related to the aging of its population. With a much more industrial and labor-oriented economy, the burden of musculoskeletal health is tremendous—as is the potential for chiropractic care to offset those problems.

AVOIDING BIG TROUBLE IN NOT-SO-LITTLE CHINA While Chinese culture seems particularly well suited to vitalism and chiropractic-anchored wellness, it’s a critical time for their practice in the Middle Kingdom. Currently, Chiropractic is in disarray throughout Asia. In many countries, there’s an increasing number of poorly trained, unregulated practitioners claiming to be DCs, recklessly jeopardizing the

reputation of the profession, and—far worse—the health and safety of their patients.

“One of the problems in Asia has been the substandard degree offerings, or substandard courses, that provide a minimal amount of training and background— some as short as a few weekends, and some as long as a couple years,” Clum says. “In Japan, this has led to there being 20,000-plus persons who identify themselves as chiropractors and less than 200 people who have been trained by North American chiropractic standards.”

One of the catalysts for LIFE’s initiatives in China is the desire to avert the kind of dire situation that has developed in Japan. “Once you start off on that bad foot, it’s almost impossible to recover,” Clum says. “We’d much rather have the profession begin slower rather than faster in China and with the appropriate basis of education, training and regulation.”

On the other end of the spectrum in Taiwan, Chiropractic has been outlawed.

DCs attempting to practice there have been raided and thrown in jail. “It’s a rough situation,” Bellin says. “So, I’ve developed a relationship with the president of Taiwan’s Doctor of Chiropractic Society, and he’s been in touch with me.”

In a recent positive development, this national DC group was invited to speak with the president of an important Taiwanese university. Wanting to help right the ship, Bellin and John Downes, D.C., LIFE’s director of Global Initiatives, traveled to Taiwan to offer their unique perspective and expertise.

“During the meeting, the president of the university agreed with almost everything we said,” Bellin says. “He’s now willing to do a program with us. Afterward, the president of the chiropractic doctor’s society turned to us and said, ‘I’ve been plugging away at this for 20 years—how were you able to do that?’

And I said, ‘Two reasons. Number one— institutions like to deal with institutions, and number two—Dr. Downes has a lot

of experience.’ Put those together. One person can’t do it on their own. It has to be an institutional effort. The contribution and the background of Life University makes it so much easier [to achieve our goals] here.”

These steps in Taiwan are extremely important, but China, Bellin explains, “is the big gorilla in the room—in Asia and on the global stage. What we’re trying to do—we know that if we get China right, it will have a significant impact in Asia and all around the world.”

“I DIDN’T HAVE A PLAN TO COME HERE AND CONQUER CHINA. BUT DURING THAT TIME, I REALIZED THAT THIS PLACE WAS MY NEW HOME. YOU KNOW WHEN ALL THE TUMBLERS FALL INTO PLACE AND THE COMBINATION LOCK OPENS? THAT’S HOW IT FELT.” —David Bellin, D.C. So, LIFE and its partners in China are now carefully and meticulously laying the foundation for informed legislation, a fully accredited educational program and government regulated licensure that will help stabilize the Asian continent.

INSIDE THE GREAT WALL Ten years ago, Bellin was trying to regain his footing. In the wake of a divorce, he spent nine months roaming the United States and another nine adventuring around the world in search of himself and a new place to settle. But even after all the travel, he still hadn’t found a new place to call home, so he decided to give The People’s Republic a try.

“I thought I would take one more year off and study Tai Chi, Qigong and traditional Chinese philosophy,” Bellin says.

“I didn’t have a plan to come here and conquer China. But during that time, I realized that this place was my new home.

You know when all the tumblers fall into place and the combination lock opens?

That’s how it felt.”

Bellin has since remarried—his wife is Chinese, though the two met in America—and their daughter was born in China. “I really love the culture,” he says. “I love the people; I love the sincerity.”

One of Bellin’s closest allies in bringing Chiropractic to China—a man who has helped him navigate this vast and complex land he’s grown to love so much—is Li Peng, D.C. (also known by his English name, “Fresh”). LIFE’s initial presence in China came in the form of a chiropractic clinic in Zigong, Sichuan. It was here that the two colleagues met. Li Peng was working as an interpreter when Bellin took over the clinic. With all of the firsthand experience offered, Li Peng’s understanding of, and passion for, Chiropractic began to broaden. Before long, he traveled to the U.S., where he attended Life University on a scholarship. While in school, he and Bellin made it a point to keep in touch. “We developed a sort of brotherly relationship,” Bellin says. “And we always had the idea that when he was finished at LIFE, he’d come back to China and we’d work together.”

Now, a post-doctoral fellow at the prestigious Tsinghua University in Beijing (the Chinese equivalent of Harvard University), Li Peng assists senior visiting scholar Bellin on a daily basis, and Bellin considers him a trusted advisor.

“I’ve been in this country a long time, but I would never say I know everything about China. No one does,” Bellin says.

“Li Peng gives me a good perspective from a 20-something-year-old Chinese person, so I use that as a filter. As we navigate in China, I accept his advice, which is very important.”

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TIC

CONNECT-

Now, with LIFE having relocated its clinic from Zigong to the capitol of Beijing, Li Peng, who focuses mainly on patient care at the clinic at Tsinghua, and Bellin, whose role is more emissary and ambassadorial, navigate the world of the Chinese elite. They treat and hobnob with high ranking officials in local and national government, the military, higher education and the healthcare industry, as well as some of the nation’s top athletes.

agencies are made up of individuals,” Bellin explains. “And on an individual basis, those who we have personal contact with in government and at the university are extremely supportive of what we do. We have patients from the Beijing government, the police and many other industries, as well as the national vice minister of sports, who is also the president of the Chinese Olympic committee.

an end. It’s a way to connect with the people who are in a position to enact change, to educate them on Chiropractic and win their hearts—and spines. “Our initial clinic offering was in Zigong, so it was really for the local people,” Bellin says.

“The concept is that we really want to get down to the local level.”

But, it soon became apparent that Zigong was not the right place to start.

LIFE was making a difference in the lives of its patients but wasn’t making enough of an impact nationally.

“People always said to me, ‘What are you doing at the dragon’s foot? You’ve got to go to the dragon’s head,’” Bellin recalls. “So, now we’re here. We’re in Beijing at the dragon’s head, and we’re at Tsinghua University, the pinnacle of higher education in China. Dealing with this level of people—yes, it’s more of an elite, but these are the decision makers. These leaders, once they see the value of Chiropractic and how it’s affected their own health and daily life, they’re using their influence, which is very powerful in China. It’s the way things are done—to introduce us to who they feel are the appropriate people to help promote and develop our program.”

A FOUNDATION FOR THE FUTURE “Because of his association with Tsinghua, his command of the language and his appreciation of the culture, Bellin has been able to establish relationships at very high administrative levels and has had a tremendous impact,” Clum says.

In the midst of LIFE’s five-year cooperative agreement with Tsinghua University, which coincides with Bellin’s four years as a senior visiting scholar and Li Peng’s two-year post doctoral fellowship, progress is being made and walls are being scaled through impressive networking finesse.

“Like everything else in society, big

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OPEN WIDE THE GATES OF HEAVEN The Old Gate is a symbol of Tsinghua University, a research university located in Beijing.

I’ve been the team chiropractor for the women’s water polo team, the national Olympic team and the national [champion] women’s volleyball team.”

THE DRAGON’S HEAD Of course, LIFE’s mission in China is not to just offer treatment for celebrity athletes and the powerful upper crust of Chinese society. This approach is a means to

FEBRUARY/MARCH 2014

Even with all the strides LIFE is making in China, the path toward education programs, legislation and licensure has been slow. To build the chiropractic profession from scratch inside the borders of this massive and massively important global player, there must first be a solid foundation. The measured pace has emphasized for Bellin the value of patience. “China thinks about its impact on the world and society in centuries,” he says. “It takes time for them to make a decision, so you’ve got to be patient and flexible with your approach. And that’s a good skill to have anywhere in the world.”

Considering the progress of chiro-

practic in China, it’s helpful to note that things didn’t exactly happen overnight in America, either. From D.D. Palmer’s founding of the discipline in the 1890s, it took 80 years until Louisiana became the final U.S. state to offer licensure in 1972.

Ultimately, LIFE hopes its efforts in China will lead toward a degree offering, whether on a Life University branch campus or a joint degree basis with a university, such as Tsinghua.

“We’re trying to develop an advanced standing program where you can study under World Health Organization guidelines for 1,800 hours and get a master’s level chiropractic degree,” Bellin says.

“The people who’d be coming for this course, typically, are top leadership doctors in China who want to get one or two years of continuing education. The

government should be able to sponsor them to do that, and when they finish, they can push with the ministry of health to get licensure and legislation. We really want to get Chiropractic embedded with the leadership of China. We want to get it in writing, as a law. And if there’s going to be licensure testing, we would prefer that LIFE write the test.”

The University’s team in Beijing will continue educating and providing care for the decision-making Chinese elite with the belief that the approach will lead to a top-down change in perception and ultimately a breakthrough. Things already seem to be moving in that direction. “In the beginning, we were chasing opportunities, but now it’s reversing— [people are approaching us],” Bellin says.

“One day, the right person is going to

understand the importance of what we do. And they’ll offer a direct relationship with the minister of education and the minister of health, and we’ll finally be able to establish a profession. I think that’s the way it’s going to happen. There’s a common saying in China, ‘Whenever you want to get something done, you have to go in through the back door.’ The front door is not open here, so we’re preparing for that day, and when the opportunity comes, we’ll be ready.”

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fresh air

MEN MAKE HISTORY AND NOT THE OTHER WAY AROUND. IN PERIODS WHERE THERE IS NO LEADERSHIP, SOCIETY STANDS STILL. PROGRESS OCCURS WHEN COURAGEOUS, SKILLFUL LEADERS SEIZE THE OPPORTUNITY TO CHANGE THINGS FOR THE BETTER. —Harry S. Truman 34 TODAY’S CHIROPRACTIC LEADERSHIP

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WHAT

If ?

Imagine what would happen if the entire world experienced Chiropractic or if unwanted philosophies or practices find their way into the profession. How does our world-view change when we consider both the positives and negatives?

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WHAT

If ?

Imaging what would happen if the entire world experienced Chiropractic or if unwanted philosophies or practices find their way into the profession. How does our worldview change when we consider both the positives and the negatives?

Global Initiatives

BY JOHN DOWNES, D.C., VICE PRESIDENT OF LIFE’S GLOBAL INITIATIVES

L

ife University implemented a global vision in the late 1980s that was truly diversified, ranging from mobile clinics and mission trips and working with the World Health Organization (WHO) on anti-smoking, to the U.S. Agency for International Development building wells in Africa. All of the initiatives were grounded in the principle of Giving, Loving, Serving and Doing out of abundance. Each of these initiatives had an impact in the group, region or local communities where they were executed, but sustaining them is an entirely different process. I’m certain virtually every chiropractic institution in North America, Europe and Australia has attempted, or is attempting, to launch, execute or sustain some form of international initiative to impact the global availability of Chiropractic to the 6.5 billion residents of our world. These efforts range from scholarships to attend established programs and then return to the country of origin, all the way to establishing academic programs within countries to provide an education at economy of scales and remove the barriers of visas, transportation and cultural shock.

In 2008, WHO held a Congress on Traditional Medicine

hosted by the Ministry of Health of the People’s Republic of China and the State Administration of Traditional Chinese Medicine. Among the associated groups was the World Federation of Chiropractic, The International Pharmaceutical Federation, The World Federation of Acupuncture and Moxibustion Societies and The World Self-Medication Industry. This was a truly diverse group of practitioners and associations, some with outstanding academic credentials and some that represented a more traditional apprenticeship and/or skills-based credibility. Listening to many of the presentations, it was apparent that many of the groups were seeking similar outcomes with a variety of tools. Scott Haldeman, D.C., addressed the group with a focus on embracing all spine specialists as beneficial to society and supportive of his World Spine Care vision that was launched in Africa.

Each of these efforts has an upside and downside to the general question regarding chiropractic care and in particular LIFE’s vision of a vitalistic approach to well-being and health care. Let’s look at each one of these areas from the perspective of: “What if” the entire world experienced Chiropractic or if unwanted

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WHAT

If ?

philosophies or practices found their way into the profession. ing or franchising their curriculum only to see the programs How does our world view change when we consider both the become too costly to maintain and over time be abandoned or not renewed and yet they have persisted at various levels? positives and the negatives?

Recruiting and enrollment are the lifeblood of virtually all Take Japan for example, where some individuals claim that private colleges and universities, so when international initia- they have a school of Chiropractic that is nothing more than tives extend to regions where candidates can afford the cost of a mentorship program where they confer the title when they education, then the issue is marketing and branding our educa- deem the candidate has achieved doctor status. How does that tional process and institution. What will make our institution impact Tokyo Chiropractic College, which is accredited and appeal to potential students? In this scenario, the focus is on the is attempting to standardize what a chiropractic education in home campus and the local impact. As the international popula- Japan should be, as are other groups and other programs? In tion on campus grows, the need for support of these foreign stu- Taiwan, a similar challenge exists but from the perspective that dents increases, as well as how successful the institution meeting it is illegal to practice Chiropractic because there is no recogthose needs can increase the brand awareness in the country nition of the profession. Thus, it is deemed practicing mediof origin. Recruiting will also become easier, and enrollment cine without a license. Could a recognized program from an accredited institution create a landmark will increase. But, what if the institution is position in Taiwan that would start the not prepared and is not sensitive to specifTHIS IS WHY LIFE process of recognition? Why would an inic cultural, language and support needs?

UNIVERSITY IS stitution go to that effort when it will only Then, the negative impact on the brand is DETERMINED benefit those in Taiwan? It is a legitimate almost impossible to escape. What about TO ENGAGE IN question when any program must be susthe countries or population groups where THE GLOBAL tainable to make an impact on legislation the cost of education is impossible? Then, CONVERSATION AND that may take years to move forward. without significant scholarship support, COMMITMENT TO Spine specialists have become a way even I-20s and visas are an impossibility, that World Spine Care can introduce Chiand at times when those barriers are overSEE CHIROPRACTIC ropractic into Africa and show the benefits come. The vision of the institution that AVAILABLE TO of maintaining a healthy spine. Does this the graduate will return to their country EVERYONE AROUND accomplish all that chiropractors want and provide chiropractic care is often shatTHE WORLD. to see as the message of our profession? tered by the graduate deciding to pursue Some say, “Yes, it is a brilliant approach their personal agenda of success elsewhere before addressing the integrity of service in exchange for their that will grow and prosper,” while others argue that it limits education. Thus, many institutions elect to recruit and enroll our profession to a very narrow definition and position. But those candidates that can afford the cost of education, perhaps what about the missionaries who teach techniques to natives with a substantial international discount, but there is a tuition that will attempt to sustain the benefits of care? Or, what about the salesmen around the world who are selling equipment and credit gained by the institution.

Program development is another pathway to consider when teaching “operation” of the equipment and claiming that they considering bringing Chiropractic to the world. Currently, are not teaching Chiropractic, but then say that what they do there are 42 recognized educational programs, which are is better than people not receiving any care at all? Where do found in Australia (4), Brazil (2), Canada (2), Chile, Denmark, we draw the line on ethics and integrity in these situations?

France, Japan, Malaysia, Mexico (2), New Zealand, South Af- Obviously, it is very different for many individuals than it is rica (2), South Korea, Spain (2), Switzerland, the UK (3) and for educational institutions. But, does the global community the United States (17), and more are being started almost every of patients benefit from such a perceived lack of responsibility year. Some are established as WHO conversion programs in for their health and safety?

What about well-being, wellness and sub-health? In Chicountries where there is no legislature, regulation or government-recognized educational programs. These may provide na and many other societies around the world, the focus on the basics for public safety and control, but do they accomplish well-being is critical to managing the health of their populations the academic goals regarding philosophy and the practice of and the burden of disease and aging. It is clearly an opportunity Chiropractic? Or do they simply focus on any methods to for Chiropractic to participate in supporting their needs and manage back and neck pain and call it Chiropractic? What do goals, but that would require a clear message of how Chirowe do with the countries where programs were started with practic and a vitalistic approach applies to each society from its great intention by fully accredited institutions assisting, advis- model, not a western model of application. This is a tremendous

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LIFE Vision is a two-day shot of high-energy, high-impact inspirational and educational moments designed to bring current and future chiropractic leaders of all perspectives together to connect and re-charge.

This is a series of presentations delivered by visionaries who are living it, and will continue to live it.

Registration includes Friday Dinner and Saturday Luncheon DC’s - $249 until June 15 $299 after June 15

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Student admission does not include Friday evening dinner or Saturday Luncheon

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SATURDAY, JULY 26

Hotel Rooms at the Renaissance Atlanta Waverly Hotel are available at special Life University rates. Reservations can be made online or by calling 770-953-4500. Mention “Life University” when booking your room to qualify for our special rate of $109/night for single occupancy or $119/night for double occupancy. Both rates include breakfast – one free breakfast voucher each day per occupant. Rooms are limited so book yours today!

LIFE VISION SEMINAR 10:00 a.m. - 6:00 p.m.

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Register today at:

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LIFEVisionSeminar.com For the itinerary and a full list of our inspirational speakers, visit: www.LIFEVisionSeminar.com Questions? Call 678-331-4401 or email LIFEVisionSeminar@LIFE.edu

WHAT

If ?

frontier, and the window of opportunity appears open at the moment. This is why Life University is determined to engage in the global conversation and commitment to see Chiropractic available to everyone around the world.

LIFE’s “Global Initiatives” is the current title for our chiropractic version of, “I have a dream.” For Dr. Martin Luther King Jr., it was an unscripted outpouring of his internal belief that “one day;” for Nelson Mandela, it was a demonstration of the power of determination and forgiveness; for Gandhi, it was to “be the change you want to see;” for Sister Teresa, it was “one child at a time;” for John F. Kennedy, it was “ask not what your country can do for you;” and for Life University, it is “Lasting Purpose.”

The simple reality is that any achievement is d r iven by t he belief that a vision, dream or goal can in fact be accomplished.

The cost of such a vision is often not ca lcu lated but rather seen as completed. This vision of completion becomes the source for energy, personnel, equipment, funding, etc., and is all based on the common belief that a specific “what if” is worth the dedication and work to bring it to fruition.

In June 2013, the United Nations published “World Population Prospects – The 2012 Revision.” It states that over the next 15 years, the three largest population areas will be China, 1.4 billion; India, 1.3 billion; and Africa, 1.2 billion; and this revision did not take into consideration the new China policy that allows families to have two children. If we are to serve mankind with this profession of Chiropractic, where is our consumer? Where is the need?

LET’S LOOK AT THE ‘WHAT IF’S” JUST IN THESE REGIONS ALONE? In China, with 1.5 billion people and their central government looking ahead at rising healthcare costs, what if national chiropractic care and education was available? Then, an apartment complex could become a lifetime practice for several DCs and villages that have populations in the millions. How many chiropractors would it take? How many schools are needed? How

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much positive impact could be brought to the largest population group in the world?

In India, where health care is so difficult for some to obtain, what if schools and clinics were established through trusts that would provide for people of all groups to receive an affordable adjustment that could impact the potential of their nervous system and education that could shape a new future for their lives and those they care for?

Or take a look at Africa, where groups, tribes and cultures are often in conflict and societies are searching for a better system of security, education and health. It’s also where many, many mission groups have provided intermittent care to people groups.

W hat if t here were sustainable cli nics, World Spine Care and educational programs that would provide excellent and appropriate education?

In Central and South America, the Middle East, Eastern Europe and Asia Pacific, organizations and educational programs are developing to grow with our profession. There is seldom a month that goes by where a request for consideration of an educational program doesn’t cross the desk of the administration at Life University, and I presume many other chiropractic institutions. The question is, can they be sustained, and how will those programs define the profession?

Thus, the determination is to engage in the proactive side of “What if?” LIFE’s Global Initiatives to build partnerships for health care and education around the world is focused on finding partners who find value in the vision, commitment to sustainability and are willing to invest time, money and equipment into a Lasting Purpose that will outlive all of us—if built correctly—and will secure Chiropractic as we know it for generations to come.

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If your actions inspire others to dream more, learn more, do more and become more, you are a leader.

—John Quincy Adams

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International Student Recruitment

W

hen seeking out prospective chiropractic students, Life University has its eye on “students with a purpose.” For most, Chiropractic isn’t just a degree or a profession; it’s a calling. There is something special and unique about a future chiropractor. You can’t always put your finger on what it is, but you know it when you see it. They are passionate about life, they have a sense of duty to the well-being of their fellow man, and they have an overwhelming urge to change the status quo.

In the United States and Canada, where Chiropractic is well established, and has a history and public awareness, such students are not as difficult to find. But, what about in Europe, South America, Africa and Asia? These are places where Chiropractic is in its infancy, and in many locations and cultures, it is unheard of. Additionally, even if there has been exposure to Chiropractic, many countries don’t have standards or licensing for chiropractors. So, how does LIFE find prospective students from these regions?

“We don’t recruit internationally, as much as we promote internationally,” says Susan Starling from Life University’s International Programs. “There are literally thousands of well known colleges in the world trying to recruit students from foreign countries. We take a different approach.”

LIFE personnel attend educational fairs and events in other countries, but the enrollment team takes a different road than talking about prestige and earning potential.

“What we find when we go to these newer areas is that while they may not have heard the term Chiropractic, they

are definitely familiar with vitalism,” Starling says. “It really resonates with a lot of people.” Indeed, just about every culture on the planet, at one time or another, has respected innate intelligence and the power that exists within all life forms. It’s unfortunate that the culture in the United States has skewed so far away from this in the past 100 years. The good news is, despite pharmaceutical company and medical influences, vitalism is alive and well outside of North America.

Speaking about vitalism and naturalism is an authentic way to connect with potential students. The specifics about classes and chiropractic licensing are not as important as talking about learning how to improve people’s health and wellness without the use of drugs, radiation or surgery. If that piques their interest, the conversation can then shift to those other items.

International students also seem to have more of a sense of adventure and wanderlust about them. They look forward to traveling to unique places and experiencing another country’s culture. Americans love to go on vacation for a week to an exotic locale, but are more reluctant to do it for several years to earn a degree. It is not that difficult to “sell” a student about the prospect of studying in the United States.

If Chiropractic is to expand to the rest of the planet, more chiropractors are needed outside of North America. And in the long term, chiropractic education will need to include citizens of those other countries. The chiropractic industry needs to unify in preaching vitalism to prospective international students in order for them to get the message that Chiropractic is not just a profession or a skill but an all-encompassing philosophy.

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LIFE Grads Sail the Caribbean Seas

A

s chiropractors, we have studied, understood and lived day to day the concepts of “Universal Forces” and “Universal Intelligence” and how they manifest and co-exist in our bodies and those of the patients we care for. Few experiences in life allow us to come in such direct contact with universal forces and intelligence as does the sport of yacht racing.

In 2013, a group of chiropractors in Puerto Rico and their spouses—mostly LIFE graduates—integrated the sailing team, “Grupo Vela Q.” Chiropractor in Spanish is, “Quiropractico,” thus the “Q” in the name stands for “Chiropractor Sailing Group.”

The idea of the team came as a way to get a group of chiropractors together to enjoy the sport, but, equally as important, fulfill a higher mission—to represent the profession through the sport in all the local and Caribbeanwide yachting events.

Puerto Rico and its neighboring islands offer some of the best, if not the best, yachting playgrounds in the World, which adds to the opportunity to sail and race year-round. Due to this, the yacht racing community on the island is highly competitive and well respected throughout the Caribbean and mainland U.S. The team members clearly understand the value of coaching,

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both in practice and most predominantly in the case of competitive sports, so they have hired Capt. Mariano Richiusa as race instructor and coach. All team members are highly committed to the team and consistently practice and train under the guidance of Richiusa.

In 2013, Grupo Vela Q participated in three major events— Heineken Cup, Discover the Caribbean Series and Round Culebra Race—and proudly won first place in all three events in the category of “Jib & Main.” In 2014, the team of chiropractors has a full schedule of races, with the biggest challenge being an international competition, St. Thomas Rolex Regatta. “Truly, just the logistics involved in getting the team ready to race and to physically make it to St. Thomas for the event is a daunting task,” says team director Carlos Selles, D.C. Other team members include Ricardo Alvarez, D.C., Alfredo Diaz, D.C., Siro Gutierrez, D.C., Hernan Lopez, D.C., Jose Marcano, D.C., Federico Osuna. D.C, Ishi Rodriguez, D.C., Glorimar Serrano, D.C., Melvin Torres, D.C., and Michelle Rodriguez.

To keep up with the team, follow Grupo Vela Q on Facebook by liking their page at Facebook.com/grupovelaq.

GET TO KNOW …

LIFE UNIVERSITY BOARD OF TRUSTEES From left to right: Mr. Aaron Gagnon, Mr. Jesse Panuccio, Dr. Randolph O’Dell, Dr. Henry Cousineau, Dr. Jay Handt, Dr. Eddy Diaz, Dr. Deborah Pogrelis (chair), Dr. J. Peter Heffernan, Dr. Joseph Lupo, Dr. Kevin Fogarty, Dr. Thomas M. Klapp, Dr. Larry Marchese, Dr. James Thompkins, and Dr. Sharon Gorman. Not pictured: Dr. Shawn Ferguson, Dr. R. James Gregg, Dr. Marc Hudson and Ms. Rhonda Newton.

BOARD OF VISITORS MEMBERS 2014 Mr. Don Barbour AT&T Mr. Tony Britton Branch Bank & Trust (BB&T) Dr. Jason Deitch Fan Page Generator Dr. Dean DePice TLC4Superteams Mr. Charles DuBois Standard Process Mr. Kent Greenawalt Foot Levelers Dr. Jeremy Hess Discover Chiropractic Dr. Kreg Huffer Huffer Chiropractic Dr. Thomas Klapp First Choice Chiropractic of Ann Arbor Mr. Jason Kos Culture Index and FITCO

Dr. Karen Mathiak Mathiak Chiropractic Center Mr. Greg Morgan Mauldin and Jenkins, LLC Mr. Mark Nemec Eduventures Mr. RJ Patel Prestigious Cleaning Team Dr. Eric Plasker The Family Practice Mr. Mike Quinlan VECTAC Advisory Services Mr. Tom Ratchford Formulytics Dr. Tina Sigafoose Jackson Sigafoose & Jackson Family Chiropractic Dr. Joseph Teff Teff Chiropractic

ALUMNI ASSOCIATION BOARD OF DIRECTORS Dr. Larry Marchese, President Dr. Stu Katzen, Vice President Dr. Dave Eugster Ms. Deb Lancaster Dr. Rachel Weimer Anthony Umina, Student Representative WOMEN’S ADVISORY GROUP Ms. Kyethea Clark Mr. Greg Harris Ms. Erin Dancer Ms. Caroline John Dr. Cris Eaton-Welsh Dr. Leslie King Ms. Crystal Folta Dr. Cheryl Langley

Ms. Mary Ellen Leffard Ms. Sharon Mason Dr. Lisa Rubin Dr. Susan Sharkey

BUSINESS ADVISORS GROUP (Pictured L-R) Dr. Janice Hughes Ms. Shawna Theriault Dr. Rob Scott Mr. Tom Hill Mr. Greg Harris, Administrator Mr. Bharon Hoag (not pictured)

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Ms. Jennifer Valtos Dr. Rebecca Wampler

For Chiropractors.

By Chiropractors.

“As a chiropractor I am always looking for the most cost effective, cutting edge systems to promote and educate my community and practice on the benefits and value of chiropractic. AmpLIFEied has been essential for getting my message out.”

- Dr. Matthew Hubbard, D.C. President of the California Chiropractic Association “AmpLIFEied has successfully created a community focused on leveraging social media to broadcast the chiropractic story. I’m all in. are you?”

- Erik Van Slooten, D.C. Founder, Talk the ‘TIC

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WE’VE KNOWN

All Along

BY REBECCA KOCH

S We’ve Known All Along—When it comes to health and wellness, Chiropractic is ahead of the curve on many topics. We take this opportunity to share some of the knowledge we have gained, that the rest of the world is finally catching on to.

tarting last spring, the “mediaverse” show- the more solid and observable cornerstones of the ered us with articles touting headlines like theory of evolution.

Let’s illustrate the point, exaggerating only “Antibiotics resistance ‘as big a risk as terrorism,’”1 which went on and on about all the slightly for effect. One day, a baby is born without indestructible “superbugs” bombarding us and a functioning immune system, which means that the need to develop a new antibiotic kryptonite the baby will not be able to adapt to his environwith which to fight them. Remarkably, this article ment. In the second-to-second negotiations beburied the causes of the problem (over-prescrip- tween him and the germs, the germs are coming out ahead every time. So, he tion and over-consumption has to live in a bubble—a real of existing antibiotics) as if physical bubble—that will they were mere side notes. prevent all contact between Then in winter, we saw anhim and the world (along other “media shower” of with its germs) in order for headlines like “Antibacterihim to continue living. And, al soaps don’t help … and thankfully, the technology may even harm.”2 This one exists to create just such a tells us that after more than bubble so the boy is able to 40 (count ’em, 40) years of live despite his lack of a funcinvestigations, it appears tioning immune system. reasonable to conclude that Now, suppose we make antibacterial agents used the generalization that if in soaps and washes are “at a sterile bubble can keep a best, ineffective and at worst, We must work together boy with a non-functioning a threat to public health.”2 immune system alive, it will Further, the article states to end the continued keep a boy with a functionthat the FDA will insist that use of fearmongering ing immune system so super manufacturers of antibacterial products either demonto create a widespread healthy that he will never get sick. Don’t laugh—this strate that the antibacterial ingredients are effective or “need” that doesn’t exist is the kind of thinking that leads to doctor’s orders of stop using them. for products that are “no food or drink” for all As gratifying as it is to welcome these nascent vi- more than likely causing delivering mothers on the talists to the fold, here’s what irreparable harm to the presumption things will go horribly wrong, and they they’re missing: Not only is health of every living will have to go under general overuse of antibiotics and anesthesia to save them and/ antibacterial agents (in evthing on our entire or their babies. So to continerything from children’s planet. ue, we put a healthy baby in toys, to writing utensils, a bubble where his immune farm animals and kitchen cutting boards) helping the bugs get stronger, it system is never challenged to adapt to or come has to be “helping” us weaken ourselves. How do out ahead of any of the “bioverse” of day-to-day we vitalists know? Deductively—and it’s kind of a bacteria (or viruses) we all carry around with us.

After a few years of that, what do you think no-brainer when you come at it using that route.

It’s a simple matter of applying the old axiom, will happen to his initially healthy immune sys“Use it or lose it,” which also happens to be one of tem? Do you think it would take years of study to

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answer that question? Or, based on what we can assume about life and the way it functions, can we simply also assume that his immune system will necessarily fail him at some point as a result of non-use?

We—meaning the chiropractic profession, the medical profession, the FDA and everyday folks—have to work together to eclipse the kind of thinking that is turning us all into bubble boys. We have to resist using antibiotics and antibacterial agents in all conditions, except those in which doing otherwise would result in a clear and present danger. We must work together to end the continued use of fearmongering to create a widespread “need” that doesn’t exist for products that are more than likely causing irreparable harm to the health of every living thing on our entire planet.

What will it take? Well, to use an analogy, we all know that—for realtors—the top three factors for success are “location, location, location.” For chiropractors and other vital health proponents, it’s “education, education, education.” When you see news items that support the vital view of health, make sure your patients see them. Laminate an article about the FDA’s potential ban on antibacterial agents and tape it on the wall beside the regular old soap in your office restrooms.

Or, make a sign that says, “Chiropractic philosophy—proudly recommending the use of health soap since its inception.”

Or, “Boycott antibacterial soap!” Shoot, find the link for these articles and share them on your Facebook page. In other words, what people don’t know is making them sick and even killing them. So, educate, educate, educate, and when the mainstream media comes out with news of what you’ve known all along, make sure your patients and your community knows about it too.

1. BBC News Health, March 11, 2013, bbc.co.uk/ news/health-21737844.

2. The Associated Press, Dec. 13, 2013, via NY Daily News, nydailynews.com/life-style/health/antibacterial-soaps-don-prevent-sickness-harm-fda-article-1.1549542.

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FEBRUARY/MARCH 2014 49

TIC

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BY GERRY CLUM, D.C., DIRECTOR OF THE OCTAGON: LIFE UNIVERSITY’S THINK TANK THAT’S CHANGING THE WORLD

Mudslinging Deep in the Heart of Texas

U PoliTICal Thots— An avenue for outlining some of today’s political debates, provoking thought and hopefully some action on contemporary matters of a political nature influencing your practice, Chiropractic in general and ultimately the broader field of health care.

nder the Constitution and Bill of Rights of the United States of America, the only people who are guaranteed the right to health care are prisoners. For the dwindling number of us fortunate enough not to be incarcerated, every detail about the control of health care is enacted by way of legislation or regulation that can be changed with a vote and a stroke of the pen.

The more we can internalize this fact of life, the better off we will be. The tale that follows focuses on a chiropractor who understands this very well.

Austin is the county seat of Travis County, Texas, and it is also the capitol of Texas. The northern area of Travis County is the home of a chiropractor by the name of Mike VanDeWalle. VanDeWalle is a mid-1970s Palmer College of Chiropractic graduate who has practiced in Texas for almost his entire chiropractic career. He is also the Republican candidate for House District 50 in the Texas legislature. The Austin Chronicle has suggested that the runoff election that was held on Jan. 28, should have been an “easy one to wage,” as the view of the Republican candidate and the Democratic candidate are just about diametrically opposed.

In the race leading up to the runoff, VanDeWalle earned 39 percent of the vote with the remaining votes being divided among three Democratic candidates. On Jan. 28, the Democratic vote coalesced behind the Democratic candidate leaving VanDeWalle with 41 percent of the votes and a loss in the election.

This race would likely not have come to the attention of many outside of Travis County until well after its outcome was decided had it not been for the efforts of the TEXPAC, the Texas Medical Association Political Action Committee. TEXPAC weighed in on this election in House District 50 in what can only be described as one of the most stunning throwbacks in politics and healthcare-related activism in decades. In mailers received from TEXPAC by registered voters in House District 50,

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the arguments being put forward were not about the political leanings of either candidate, nor were they about the position of either candidate on any issue or range of issues. They were about the fact that VanDeWalle is a chiropractor. The profession of a candidate may be important to the electorate, but the attack of TEXPAC was not that VanDeWalle was a chiropractor, it was that he was not licensed to practice medicine in Texas and that voters needed to be warned about the candidate’s “phony” claims of him being a physician. The content of the mailer in question included the following: “What do these doctors have in common?”

Under which three names were featured in a notary seal fashion: “Dr. Pepper-A Soft Drink, Dr. Jekyl-A Fictional Literary Character, Dr. VanDeWalle-A Candidate in Special Runoff Election for State Rep. None are Licensed by the Texas Medical Board to Practice Medicine in Texas.” This was then followed by “VOTER WARNING: In this Tuesday’s SPECIAL Runoff Election for State Representative Don’t Be Misled by Mike VanDeWalle’s phony ‘PHYSICIAN’ claims.”

The odd part about the approach of TEXPAC is that VanDeWalle never claimed to practice medicine and never claimed to be a physician. In contrast, his campaign website notes: “Today, Dr. VanDeWalle is a trusted community doctor and successful small businessman. He built a family chiropractic practice with his son and daughter that has served North Austin for nearly 30 years.”

On his office website, the only reference to the term physician is as follows: “He was also selected as the team physician for the first-ever American Football Exhibition Tour of Europe, featuring the first meeting of U.S. and German football teams.”

It is worth noting that the title of “team physician” was applied by the American Football Exhibition Tour and not by VanDeWalle. The designation is also consistent with the federal law associated with the Social Security Act 1861(r),

as expressed by the U.S. Department of Labor and as identified QUACKERY and NOT support him or the chiropractor lobby in under the educational standards for programs leading to the this Tuesday’s SPECIAL runoff election.”

VanDeWalle has produced no campaign literature wherein he award of the Doctor of Chiropractic degree by the Council on Chiropractic Education. As the activities conducted under this has asserted he is a “physician.” The Texas Chiropractic Associdesignation were not in the State of Texas, the reference does not ation has made no such statements.

In discussing the situation with VanDeWalle, his only conappear inappropriate. clusion is that perhaps a third party over Trying to better understand where in the whom he had no control referred to him as world the emphasis of the TEXPAC crowd Political medicine is a “physician.” may have come from, I spoke with VanDeabout protecting the As a veteran with more than 40 years in Walle about the use of physician in any of Chiropractic, I go back to the days before his campaign materials. He related there guild in any and every universal licensure in the U.S., before the have been none. What I did find out during way. It is often money recognition of the Council on Chiropractic our conversation was that he is a hardworkEducation by the Department of Education ing DC who is concerned about matters of over mission. Chiropracand before the decision in Wilks et al. v. too much government and someone who tors, in particular, and AMA et al. in 1987. The psychological and opposes things such as the Affordable Care emotional impact on me after reading the Act and the initiation of a state income all complementary and mailers from TEXPAC is to take me back tax in Texas. TEXPAC had also started— alternative providers in to a time very early in my career when the and soon ramped up—the rhetoric, attack words “quack,” “charlatan” and “chiropracand vitriol with another mailer with the general, represent a tor” were strung together in the same senheading “Quack! Quack! Quack!,” and the challenge to the guild. tence. For chiropractors who have 20 years image of a large white duck. The text that of experience or less under their belts as the followed is even more stunning: The degree to which holder of a DC degree, this is brand new ter“If a political candidate looks like you desire to stand ritory for you, something you have never exa DUCK and QUACKS, beware! In this perienced in this frank and explicit manner.

Tuesday’s special election for State Repreapart from the guild and The TEXPAC approach is illustrative of sentative, candidate Mike VanDeWalle is eschew the control of one of the bigger problems in electioneernot being TRUTHFUL about his occupaing in the U.S.—that is, political ads are tion. Despite calling himself a ‘physician’ that guild, is the degree nearly immune from editing or restriction in his campaign literature, VanDeWalle is to which that guild will and are not required to provide facts to neither a licensed medical physician (with support the allegations offered. the Texas Medical Board), nor did he gradoppose you.

For those who have personal and profesuate from medical school. VanDeWalle is sional relationships with persons in media chiropractor and he is manipulating the truth. Why? Chiropractors are lobbying for legislation to allow cine or osteopathy, it is sometimes difficult to reconcile the level of non-medical school trained professions to practice medicine in cooperation you might experience on a one-to-one level with the Texas. This is QUACKERY. If VanDeWalle and his colleagues hate, contempt and disrespect voiced by the Texas Medical Assowant to be real medical ‘physicians,’ they should go to medical ciation (TMA) through its political action arm. You almost need school. For the protection of patient health care in our state, the to go back to the “Godfather,” when Tessio is being led away to his Texas Medical Association’s Political Action Committee (TEX- death and he asks Michael Corleone’s attorney to tell Michael, “It PAC) respectfully recommends that voters ignore VanDeWalle’s was nothing personal, I always liked Mike, it was just business.”

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This is also a very stark and useful reminder that while we including the ability of an MD or DO to get their “official” AMA hear all sorts of talk about healthcare pluralism, integrative logo emblazoned name tag—“RESOLVED, that our American health care, team-based health care, etc. There are wide and Medical Association consider a study on the feasibility and benedeep gulfs between the realities of incremental changes among fits of a Public Education campaign to include 1) education of the providers of various kinds and the power base of political med- public on the use of the terms ‘Doctor’ and ‘Physician’ as related icine. The TEXPAC approach is a clear reminder that prejudice, to various health care providers within the Health Care setting; bias and ill will take a long time to be bled out of any system, 2) the promotion of public awareness of the term ‘Physician’ by particularly from those with the most power, and therefore, developing an ‘Is your Doctor a Physician’ program; and 3) the whose prejudices can be the most harmful. It is also a reminder availability of quality Name Tags, available to AMA member that no matter how much talk there is about the best interests of physicians only for a reasonable fee, containing the AMA Logo (as patients, those interests are invariably seen through the lens of part of the overall physician advocacy/branding campaign), the member Physician’s name and degree (MD, DO), photo and the the best interests of the parties controlling the process.

Political medicine is about protecting the guild in any and highlighted subtitle ‘Physician.’”

We need to learn from this message and strategy offered by every way. It is often money over mission. Chiropractors, in TEXPAC, then we need to get to work on particular, and all complementary and alfuture election cycles in our states. I do not ternative providers in general, represent a suggest that we stoop to the asinine level of challenge to the guild. The degree to which I do not suggest that TEXPAC in our arguments, but I do suggest you desire to stand apart from the guild we stoop to the asinine we use their strategy. and eschew the control of that guild, is the The first order of business after the votes degree to which that guild will oppose you. level of TEXPAC in our are counted and an election is decided is to The TEXPAC efforts to derail the candiarguments, but I do plan the re-election campaign. A number dacy of VanDeWalle are also symptomatic of years ago my U.S. Congressman, Fortof the moment across health care as each suggest we use their ney “Pete” Stark, was up for re-election. and every provider at each and every level strategy.

The AMA targeted his race and dropped of the system is bobbing and weaving trymore than $270,000 into his opponent’s ing to find out where they fit in the system campaign. Stark was then the chair of the and how they fit in the system. The thought that one DC sitting in the state legislature of Texas is a threat to House Ways and Means Subcommittee addressing Medicare and was a thorn in the side of the AMA. Stark was easily re-electthe interests of the TMA is quite a tribute to VanDeWalle.

VanDeWalle was caught up in the backwash of an initia- ed. Following the election, I sent him a single rose with a note tive started within the American Medical Association nearly that read, “I don’t have $270K for you, but I don’t have any a decade ago known as the “Scope of Practice Partnership friends at the AMA either.” The gesture garnered a “Thank You” (SOPP).” If you go back and review the text of the TEXPAC call from the congressman, who explained that the AMA did ads, you will note that they focus on the significance and role not believe they could change his election but that they wanted of the medical board and the use of the term “physician.” to send the message to other candidates that they will invest These are key elements of the SOPP initiatives of the AMA and heavily in a race that is almost pre-determined, so imagine what we will do to you if you are in a tight race. its state handmaidens.

Imagine if each and every state identified an anti-chiropractic “RESOLVED, that our AMA, through the Scope of Practice Partnership, immediately embark on a campaign to identify candidate in an upcoming race and went about developing a war and have elected or appointed to state medical boards physicians chest to be prepared to impact the race. We could have a direct (MDs or DOs) who are committed to asserting and exercising effect on the election in question and send a message about how their full authority to regulate the practice of medicine by all we will respond to future VanDeWalle-esque attacks. If the persons within a state notwithstanding efforts by boards of leadership of state chiropractic political action committees set nursing or other entities that seek to unilaterally redefine their aside one-third of its funds for a targeted race like noted above and then carefully planned the launch of a campaign blitz three scope of practice into areas that are true medical practice.”

Translation: Line up the party loyalists and use the power of weeks before the election with those funds, the impact would be state medical boards against any group with the temerity to seek noteworthy. We won’t be successful in every case, but it will send an important and effective message. a change in scope without our permission.

My thanks to you, VanDeWalle, for stepping up, taking the The AMA is also concerned about the need to strengthen the “brand” of the MD and DO in American health care down to and heat and working to try and change the status quo. Be well.

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LIFE UNIVERSITY: COLLEGE OF CHIROPRACTIC

A LIFE Leadership Weekend is no ordinary campus tour...

You get to Atlanta and we’ll take it from there!

“My LIFE Leadership Weekend experience was life-changing!

Not only did I get to talk with students and faculty, I also met other Pre-D.C. students just like me, who shared my passion for health and for helping people.

The weekend taught us how to turn that passion into a life purpose. I’d recommend the LIFE Leadership Weekend to anyone considering a life and career in Chiropractic.

It’s a great preview of what LIFE has to offer.”

It’s a LIFE experience.

As a participant you will: ■

Navigate career paths and options at our workshop “Why Choose Chiropractic?”

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Interact with current students

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Connect with faculty & staff

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Tour the campus

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Enjoy complementary meals on event days

Space is limited.

Register today!

Go to LIFE.edu/LLWRegistration Under Next Events choose the LIFE Leadership Weekend dates that best suit your schedule

Upcoming LIFE Leadership Weekends April 10-13, 2014 RSVP by March 26*

July 24-27, 2014 RSVP by July 2*

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For more details contact: EnrollmentEvents@LIFE.edu 770-426-2855 www.LIFE.edu/Leadership_Weekend

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to close at an earlier date due to event reaching maximum capacity.

Late reservations may be accepted if space is available.

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Life University has multiple social media outlets that chiropractors use to interact with each other, share posts and discuss philosophy and ideas. We welcome you to “Like” our pages and join in the conversation. Here are some interesting comments from people over the past few months:

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