IT ROFRU
2013
T I K A I MED EU
AZINE ING MAG T E K R A AL M OPE S IN EUR RNATION THE INTE PRODUCE BUYER 3702 4 20 7501 SH om +4 FOR FRE 7501 3701 uitnet.c fr 20 4 l@ +4 ae mich s knowle L mike omfield EDITORIA nda blo li G ISIN lmes ADVERT patsy ho IPTIONS SUBSCR
om uitnet.c linda@fr o.uk j.c fp @ patsy
+4 4 20 75
01 031 1
WHO WE ARE F R U I T N E T. C O M Member of the Fruitnet International Media Group
Market Intelligence Ltd 132 Wandsworth Road London SW8 2LB, United Kingdom tel +44 20 7501 3700 info@fruitnet.com fax +44 20 7501 0306 www.fruitnet.com
WHO IS READING IT EDITORIAL CALENDAR GET INVOLVED ADVERTISING RATES & DESIGN EVENTS THE FULL TEAM
MEDIA KIT 2013 WHO WE ARE
EUROFRUIT Launched in 1973 eurofruit magazine bring you the inside story on what’s happening at all levels of the global fresh fruit and vegetable businessMe verferf eribus mo quae volupta temolor eptaeped eumquamus rem essiminciet ilitaquam, ut imendio que denis sitaqui derspe simus, tem auda eum quia aut adigenient quas accuptatur, officium landa vollit dollore qui voloria cus, tem quamet aut dipsamus et facerio stionserovid ut faccae pos iligenimi, tem veliti dit que quodicae laccus ad quiaspe rroress itiasse quiandae nus et et aut quiam ut andam, commodis ad que nos quibusc ientio et faccum quas
Exclusive news stories
Expert opinion & analysis
In-depth market reports
Interviews with key industry players
WHO WRITES
All the latest marketing news
editor Mike Knowles deputy editor Carl Collen
Consumer trends
chief sub-editor Tobias Gourlay staff journalist Tom Joyce staff writer Gill McShane reporter Thomas Hobbs
Combining excellent writing and research with brilliant, eye-catching design, we offer a level of quality that is unmatched in the industry
MEDIA KIT 2013 WHO IS READING IT
EUROFRUIT READER PROFILE
READERSHIP INCLUDES THESE KEY DECISION-MAKERS
25-34 42%
growersassociations
35-44+ 48% AB 46%
packaging & technology
ABC 81%
exporters importers transport & logistics
wholesalers
pr companies NGOs government
o rent c untries ffe di
EDITORIAL ENVIRONMENTS: The eurofruit reader is a confident consumer, selective in their purchases and who values quality, style and the latest innovations. They reside in key metropolis – London, Paris, Milan, New York, Barcelona, Berlin and Tokyo – epicentres of contemporary creativity and commerce.
CIRCULATION
8,000
0
OUR READERS: The readers are both male and female professional and hardworking, they have a strong interest in the creative industry which is expressed through a passionate love for art, design, fashion and culture. They are aware of the transcultural environment in which they live and desire a habitat that reflects this reality.
total of over 8
UK 50% Europe 20% America 20% Rest of the World 10%
hip spread a ers cr ad
sa os
retailers
Average household income £44,000 Average AB household income £68,000 Higher Degree Education 61%
l magazin oba er Gl e
seed companies
20-24 10%
eurofruit is available in specialist bookstores and boutiques in the UK and worldwide. In a media crazed society where magazine launches have become as common as corner shops, and where mass-production has become synonymous with poor quality, VOLT simply aims to remind us through its selected distribution that it is not quantity but rather quality which should prevail.
MEDIA KIT 2013
EUROFRUIT
EDITORIAL CALENDAR
March
ry Logistica and Freshconex Januutea d at Fruit Distrib
Europe erica) Focus entral Am Market Melons (C s razil) Product Limes (B Australia s Supplier Morocco a South Afric Uruguay Innovation nology g & Tech Specials Packagin g in rket PR & Ma ent Recruitm e France d ra T ents Zealand Supplem Trade New shconex tica & Fre is g o L it ru F s w ie v Event Pre
Distribu ted at F resh Pro duce In dia Market Focus Produc France ts Apples & Pears (Brazil, Herbs South A frica) Mango es (Earl y Mexic Melons o) (Israel) Onions (So Peppers uthern Hemis phere) Persim mons (S outhern Pomeg H ranates (Argenti emisphere) Potato na) es (Med it e rr Stonefr uit (Earl anean) y Medit Specials Tomato erranea es n) Seed Co mpanie s Supple W holesale ment Markets The Ree fer Ship ping Su ppleme nt
Apriled at Global Berry Congress Distribut
gal ain & Portu cus Sp an States pe ro Eu Market Fo l Smal d) ew Zealan Apples (N s ct u Prod ) Berries European Cherries (Early ica) fr A th u Exotics (Asia, So Grapes (India) ) ralia, Chile Kiwifruit (Aust a) si A a, ic fr Mangoes (A rope) orthern Eu Veg & Salads (N Ports Italy ica, Trade Special Trade Afr ess ts gr en on C m le Supp lobal Berry view G Event Pre
February
Distributed at Biofach Market Focus Middle East Products Asparagus (Spain, US, Mexico) Dried Fruit Exotics (Latin America) Ginger Pineapples Suppliers Argentina Chile Israel Special Crop Protection South Africa Ethical Trading Review Supplement Biologic Event Preview Biofach
Please note Programme is subject to alteration. Visit www.eurofruitmagazine.com for a fully up-to-date version. * Printed and sent separately ** Sent with issue
May
Distrib uted at FRESH 2012 Marke t Focu s No Produ rdic M cts arkets Avoc ados (P eru, So Bana uth Afr nas ica) Bras sicas Cher rie Exot s (California, ics Europe ) Grap (Israel) es (Egy pt, Me Lem xico, M ons (So orocco uthern Melo ) Hemis ns (Me phere) diterra Specia S to n n ean) ls efruit (Israel, Foodse US) rvice Supple Packag ment ing & W Event eighin Trade Previe g Latin w fr esh2012 America**
June y s German y, US Market Focu erries (Turke Ch Products emisphere) NorthWest) Citrus (S H n Europe) Field Crops (Norther , US) Garlic (China ) Grapes (Cyprus, Israel d) Kiwifruit (New Zealan o) Mangoes (Late Mexic Onions (China, US) Watermelons Flanders Asia Suppliers South-East sibility cial Respon Corporate So Special
MEDIA KIT 2013 EDITORIAL CALENDAR
Macfru t
orld Foo d Mosco w, Glob alGAP a nd
Market Focus Produc Russia ts & Easte rn Euro Apples pe Aspara gus (So uthern Bluebe Hemisp rries (A here) rgentin Lemon a) s (Medit e rr Mango anean) es (Braz il, Ecua Melons dor) (Brazil) Onions Pomelo s (Asia) Supplie Potatoe rs s Brittan y Poland Specials South-E ast Euro pe Certifi cation Event P Packag in review g s Worl d Foo Globalg d Moscow ap Con ference Macfru t
July Marke tF Produ ocus UK cts & Irela nd Apple s (Late Blu eberrie Southern H emisp s (Nor Figs h thern Hemis ere) Gar phere) lic Gin ger (Br azil) Gra pes (N ort Lim es (Me hern Hemisp xico) here) Lyc hees (I srael) Ma ngoes (Isr Mu shroom ael) s Specia S tonefr ls uit Air freigh Financ t e
EUROFRUIT
Septem ber Distribu ted at W
August
Distributed at Asiafruit Congress, Asia Fruit Log istica Market Focus Nether lands South Africa Products Avocados (Kenya) Grapef ruit (Latin America, Cub a) Papaya s (Brazil & Ecuador) Pears Plums Pom egranates Suppliers Greece Portug al Specials Geographical Indication s Labellin g Software & Apps
Please note Programme is subject to alteration. Visit www.eurofruitmagazine.com for a fully up-to-date version. * Printed and sent separately ** Sent with issue
Novem ber/De Distribu ted at Eu cember rofruit C and Inte ongress rpoma M
phere,
Hemis outhern r Octobd aet Eurofruit Congress S
te Distribu ttraction d Fruit A n a A M P o, Med) Italy e, Mexic Focus os (Chil Market Avocad ts s e) Produc Banana na, Chil (Argenti ) n a Cherries e n editerra ) Citrus (M (Florida it u fr e Grap il, Peru) z ra (B s Grape ons Persimm otatoes pe) P t e e w S rn Euro (Southe pe) s e u to E a ern ro Tom s (South d la a S Veg & US storage rs g & Cold Supplie Ripenin ica fr A outh Special Trade S * nts in e a m p S le e p Sup Trad ngress fruit Co s Euro isphere w ie e v H re rn m Event P Southe
iddle Ea st, WOP Dubai Market Focus B Produc elgium ts Apples & Pears Berries (Southe rn Hem Grapes isphere (Southe ) rn Hem Kiwifru isphere it ) Nuts Mangoe s (Peru) Peppers (Medite rranean Stonefr Supplie ) uit (Sou rs thern H China emisph ere) Egypt Peru Thailan d Turkey Special Logistic Supple ments s Trade M iddle Ea st* The Ree Event P review fer Ship s Euro ping Su fruit Co ppleme ngress nt Middle East
R
MEDIA KIT 2013
EUROFRUIT
GET INVOLVED R
Market Intelligence offers companies in the fresh produce industry a broad range of different ways to promote their brands, including print and online advertising, and event sponsorship, plus a whole range of bespoke products and services including tailor-made publications, marketing campaigns and networking events.
Every year, hundreds of companies choose to advertise in our magazines and sponsor our events In doing so, they are able to build new contacts across the global fresh produce supply chain
Large or small, they recognise the importance of effective communication with customers
These are just some of the companies that have raised their profile by supporting our activities
MEDIA KIT 2013
EUROFRUIT
ADVERTISING RATES & DESIGN (171mm x 260mm)
Bleed size (216mm x 303mm) Page size (210mm x 297mm)
Half page
(171mm x 127mm)
(71mm x 256mm)
Third page
(171mm x 83mm)
(46mm x 256mm)
(171mm x 61mm)
(71mm x 127mm)
Full page
4 colour........................ GBP£1,980 3 colour........................ GBP£1,795 2 colour........................ GBP£1,700 1 colour......................... GBP£1,470 B&W............................... GBP£1,225
4 colour........................ GBP£1,470 3 colour........................ GBP£1,335 2 colour........................ GBP£1,215 1 colour......................... GBP£960 B&W............................... GBP£720
4 colour........................ GBP£1,290 3 colour........................ GBP£1,180 2 colour........................ GBP£1,040 1 colour......................... GBP£785 B&W............................... GBP£555
Quarter page
4 colour........................ GBP£1,165 3 colour........................ GBP£1,080 2 colour........................ GBP£920 1 colour......................... GBP£675 B&W .............................. GBP£430
(Bleed size- 426mm x 303mm) (Page size- 420mm x 297mm)
Double page spread PREMIUM POSITIONS Back cover...................................... GBP£3,000 Inside front cover........................... GBP£2,850 News page (left).............................. GBP£2,450 News page (right)........................... GBP£2,615 Inside back cover............................ GBP£2,275 NB: Advertisements must meet specified dimensions For special colours please add GPB£286 per colour to the B&W rate
4 colour........................ GBP£3,565
(Bleed size- 426mm x 150mm) (Page size- 420mm x 144mm)
Half page spread
4 colour........................ GBP£2,275
MEDIA KIT 2013
EUROFRUIT
FILE PREPARATION
SUPPLYING ARTWORK FOR THE MAGAZINE AND ONLINE: InDesign or Illustrator CS5.5 or earlier / print ready PDF Photoshop CS5.5 or earlier: Saved as jpg, tiff or eps (Minimum 300dpi). All fonts must be supplied. Images must be supplied/embedded at 300dpi in CMYK.
DISCOUNTS & COMMISSIONS Series Discounts: 3+ Advertisements 6+ Advertisements 7+ Advertisements 10+ Advertisements 15+ Advertisements 20+ Advertisements
10% 15% 20% 25% 30% 35%
WE ARE UNABLE TO ACCEPT ARTWORK SUPPLIED IN: Powerpoint / Word / Excel / Coral Draw / Freehand / Publisher
Agency: UK Agency Commission Other Agency Commission
10% 15%
SENDING ARTWORK: CD / DVD Please send to: Advertising Department, Eurofruit Magazine, Market Intelligence Ltd., 132 Wandsworth Road, London SW8 2LB, United Kingdom FTP (Please contact us for our FTP details) e-mail: design@fruitnet.com (No files larger than 20MB)
Magazine Size - Trim Size: 297mm deep x 210mm wide Magazine Size - Bleed Size: 303mm deep x 216mm wide Type Area: 260mm deep x 170mm wide Publication Date: Week before cover date Copy Deadline: Two weeks before cover date
COLOUR PROOF: A high-res digital colour proof is required for all artwork Design and Production Charge: 10% of list price
(VAT 20% for UK-based companies and agencies only)
TERMS OF PAYMENT 30 days from date of invoice. EU companies must provide VAT identification number to avoid local VAT charges Cancellation & unacceptable artwork: Cancellation less than 14 days before publication date or supply of unacceptable artwork results in fee of 25% of space price plus any other costs
MEDIA KIT 2013 EVENTS
delegates
Top decision makers Chief executives Category managers Senior buyers
EUROFRUIT
networking
New business contacts Major buyers Key exporters Top producers Service providers
programme
Key business insight Expert speakers Keynote presentations Panel discussions Breakout sessions
expo
New market access High-profile branding Service spotlight Product presentation
sponsorship Effective marketing Sales promotion Trade advertising Product sampling
www.freshproduceindia.com
BANGALORE · 4-6 APRIL 2013 www.berrycongress.com
SANTIAGO · 24-26 APRIL 2013 3
3
www.asiafruitmarketinsight.com
QINGDAO · 29-31 MAY 2013 www.asiafruitcongress.com
F O R M O R E I N F O R M AT I O N , C O N TAC T T H E E V E N T S T E A M +44 20 7501 3725 events@fruitnet.com
HONG KONG · 3 SEPTEMBER 2013
www.freshcongress.com
PARIS · 12-14 JUNE 2013
MEDIA KIT 2013
EUROFRUIT
THE FULL TEAM
EDITORIAL
DESIGN & PRODUCTION
MARKETING
ADMINISTRATION
editor Mike Knowles
design manager Simon Spreckley
events manager Marija Cvetkovic
us & canada Jeff Long
deputy editor Carl Collen
senior graphic designer Ligia Dur谩n Murphy
events manager Lyna Fernandes N贸brega
france Irmelin Egelhoff
+44 20 7501 3702 michael@fruitnet.com
+44 20 7501 3703 carl@fruitnet.com
+44 20 7501 3713 simon@fruitnet.com
+44 20 7501 3715 ligia@fruitnet.com
chief sub-editor Tobias Gourlay
graphic designer Craig Bowyer
staff journalist Tom Joyce
commercial graphic designer Beatrice Balestrazzi
+44 20 7501 3716 tobias@fruitnet.com
+44 20 7501 3704 tom@fruitnet.com
staff writer Gill McShane
+44 20 7501 3706 gill@fruitnet.com
reporter Thomas Hobbs +44 20 7501 0301 tom@fpj.co.uk
+44 20 7501 3713 craig@fruitnet.com
+44 20 7501 3708
beatrice@fruitnet.com
junior creative artworker Cat Barylak +44 20 7501 3721 cat@fruitnet.com
+44 20 7501 3707 marija@fruitnet.com
+44 20 7501 3720 lyna@fruitnet.com
ADVERTISING
advertising manager Linda Bloomfield +44 20 7501 3701 linda@fruitnet.com
account manager Artur Wiselka
tel +1 805 966 0815 fax +1 805 966 0061 jeff@fruitnet.com
tel +49 211 691 4523 fax +49 211 691 1746 irmelin@fruitnet.com
italy Giordano Giardi
tel +39 059 786 3830 fax +39 059 786 3868 giordano@fruitnet.com
south africa Fred Meintjes
+44 20 7501 3709 artur@fruitnet.com
tel +27 21 712 8817 fax +27 21 712 8817 fred@fruitnet.com
account manager Rodrigo Magdaleno
asia pacific Kate Riches
+44 20 7501 3718 rodrigo@fruitnet.com
+61 3 9040 1601 kate@fruitnet.com
asia pacific Alexandra Walker
+61 2 8005 3495 alexandra@fruitnet.com
financial controller Elvan Gul +44 20 7501 3711 elvan@fruitnet.com
financial accounts Karen Meaney +44 20 7501 3705 karen@fruitnet.com
accounts manager Tracey Thomas +44 20 7501 3717 tracey@fruitnet.com
office manager Mandy Emeny-Smith +44 20 7501 0310 mandy@fruitnet.com
subscriptions Patsy Holmes
+44 20 7501 0311 patsy@fruitnet.com
MANAGEMENT
managing director Chris White +44 20 7501 3710 chris@fruitnet.com