The¸¸ Fantastic¸¸ Mr.¸ Ford¸
THE FASHION ENTREPRENEUR AND HIS SPECTACULAR UK £5 US $10 EUROPE €7
REJUVENATION OF FIRST-CLASS STYLE. TOM FORD DEBUTS HIS MOST ANTICIPATED WOMENSWEAR COLLECTION THIS SEASON.
CONTENTS MARCH 2011 8.THE ANTICIPATED CATWALK SHOW • 10. THE INVITATIONS • 15. TOM FORD INTERVIEW ON HIS LATEST COLLECTION • 22. TF SEASONAL PICKS FOR SPRING/SUMMER 2011 • 24. TF CULTURE • 28. TF TRAVEL: 20 BEST COUNTRIES TO LIVE IN. • 30. TF LIFESTYLE • 32. TF TAILORING • 34. NEXT ISSUE...
d r o F Tom
TomFord
The return of this seasons most talked about fashion designer who embraces detail in presenting a new take on the modern woman with the glamour of striking bold colours, tassels and gold embellishments as he debuts his first womenswear line. By Li. Hoang Photography: Patrick Tulli
TOM FORD’S first womenswear collection was made all the more exciting by the secrecy that surrounded it. Modelled by his most stylish friends, the pictures of the collection were held back until the collection was almost ready to arrive in stores.
t u o b a s ’ . ” y . “It t i n l e a u m d o i v w i l d a e n r , s e h t o l c Real
Tom Ford is like an enigma wrapped in sex wrapped in a beautiful, leopard print dress. He’s an introverted extrovert who knows how to turn it — whatever that may be — on in order to sell things he’s also a gay man who, in his own words, lusts after beautiful women. Ford is probably most well known for his overtly “sexy” style, with which he revolutionized Gucci and which has now become a staple of his eponymous lines. But how does Ford’s version of sex appeal jive with what some argue is the objectification of women. His comeback to womenswear after six years— with a show achieved in spectacular style in New York on September 12— is fashion meganews, not that he’s been sharing it with just anyone. He objects to the way the Internet eats up fashion images before the clothes can be bought. He despises sections of the press. “I do not understand everyone’s need to see everything online the day after a show,” he says. “I don’t think it ultimately serves the customer, which is the whole point of my business—not to serve journalists or the fashion system. To put something out that’s going to be in a store in six months, and to see it on a starlet, ranked in US magazine next week? My customer doesn’t want to wear the same thing she saw on a starlet!” Private and formal are terms he favors now. And he’d rather people didn’t “Tom” him anymore. At 49, he lets it be known he prefers “Mr. Ford.” His plans for his debut were so secret, even Julianne Moore, his close friend and star of his movie A Single Man, didn’t really know what she was letting herself in for when she turned up at his men’s store on Madison Avenue. “He asked me to do this six months ago, but I thought we’d just all be standing around at a cocktail or something.” Ford’s most glamorous women friends and acquaintances, spanning Hollywood, music, society, and high fashion, had all dropped everything to fly in and model for him, no questions asked. With 100 guests seated expectantly, Ford stood by a mantelpiece, in black tie, with a mic, and introduced his cast as “many of the world’s most inspirational women,” proceeding to
read out what they were wearing. “Ladies and gentlemen,” he declared, in old style–camp diction: “Please welcome . . . Miss Lauren Hutton, Miss Liya Kebede, Miss Rinko Kikuchi, Miss Rachel Feinstein, Miss Lisa Eisner, Miss Beyoncé Knowles, Miss Marisa Berenson, Miss Stella Tennant, Miss Amber Valletta, Miss Natalia Vodianova, Miss Karen Elson, Miss Lakshmi Menon, Miss Karlie Kloss, Miss Abbey Lee Kershaw, Miss . . . Julianne Moore” “It’s about individuality. Real clothes, real women. For a fashionable woman aged 25 to 75. That’s why I literally put many of my own muses in the show. I hear them say, ‘God, I can’t find that anywhere!’ Even though Ford has been designing menswear for his own line since 2007—two years after he and his former Gucci Group CEO, Domenico de Sole, set up Tom Ford International and launched fragrances, eyewear, and lipstick—it’s clearly taken time for him to want to go near womenswear again. In May, he made news by selling an Andy Warhol self-portrait for $32.6 million (more than double what it was expected to fetch), spending the profit on stores in Beijing, Shanghai, and Hong Kong. He had met with—and rejected—outside investors. “What I want is the freedom to say, I really like fashion and I’m going to come back my way and never have some corporate person say, ‘But you can’t do it that way.’ My goal,” he enunciates with dead seriousness, “is to be like Armani and Chanel.” Once, he told me his greatest fear was having his name on his own label, because when he was an old man, he couldn’t bear the thought of driving past a store with his name on it and hating everything in it because he’d lost control (that was always Ford’s dark and chilling side, that terrifying habit of mentally rushing forward past life to death). “And now I don’t care!” he exclaims. “The day I don’t love to do it, I’ll sell it. Because we’re all only here for a little while, and nothing we do or make has any permanence at all. I care now because I’m doing it. I want to be proud of what I do. Which may be ten or 20 years; who knows?” ❚
(Last updated: 24 Nov 2010) Note: This issue goes on sale 27 April 2011.
210 x 297mm
FRONT COVER
1
FRAGRANCE IFC
2
FASHION
3
ACCESSORIES DPS
4
5
6
CONTENTS
7
FASHION DPS
8
FASHION DPS
10
11
12
13
FASHION
FASHION
FASHION
FASHION
LIFESTYLE
TAILORING
18
19
20
21
22
23
24
25
THE JOURNAL
TRAVEL
BEAUTY IBC
26
27
PRODUCT DESIGN
28
UP & COMING
29
MAIN FEATURE
MAIN FEATURE
MAIN FEATURE
MAIN FEATURE
14
15
16
17
FURNITURE
30
31
ACCESSORIES
32
16
Advertising
11
Photography
7
Page Numbers
34
9
CURRENT AFFAIRS
TRAVEL
FRONT COVER
CONTENTS
CURRENT AFFAIRS
TRAVEL
BEVERAGES
ACCESSORIES DPS
Editorial
ACCESSORIES
33
BEAUTY BC
34
Tom Ford the brand, was created in April 2005 which led to several brand extensions over the past six years. His clothing line is renowned for style and sophistication dressing Hollywood’s leading actors for award ceremonies. Ford himself aims to focus on true luxury for individuals who want the best money can buy rather than mass market production. The Tom Ford brand extension has reached a global audience ranging from fragrances to cosmetics and eyewear. Its demographics cover an audience who have a high spending power and an eye for quality. Tom Ford Magazine has been brought to readers to inform them of the brand’s current projects designed to entice readers without losing the brand identity. Its editorial pages are bold, yet simple so they can identify well with the Tom Ford philosophy that is, luxury, effortless style and quality. Typical readers are women aged 24-50 years old, who are confident, beautiful individuals who know how to wear themselves gracefully. The magazine, distributed quarterly will focus mainly on the brand’s fashion line, lifestyle and culture.
Brand Profile Brand History In April 2005, Tom Ford announced the creation of the Tom Ford brand. Formerly Gucci’s Group President and Creative Director of Yves Saint Laurent, Ford launched his eyewear range. Since the launch, the eyewear collection has ranked in the top 3 brands at speciality stores worldwide. Demographics • Market: Consumer Fashion • Occupation: Professionals • Women of wealth and leisure • Women from affluent communities • Women with multiple residences • Women who are fashionable and take great care in their apperance. Psychographics • Wants prestige, luxury and privelege • Values quality, exclusivity, style and fine living • Aspires to be respected, inspirational, worldly and elegant
Core Identity • Bold, classic and confident style • Attention to detail to greatly valued • The brand is a lifestyle Visual Identity • The visual identity presents a confident women who knows who she is and what she wants to wear. She doesn’t change her style often, wearing timeless pieces. • The brand personality is daring and sometimes sexual Value Proposition • Tom Ford’s monochome logo is recognised easily representing its boldness for fashion. • The emotional benefits of the brand leaves women feeling exceptional, powerful and super confident. • The brand’s self expressive benefits allow women to express their confidence through their clothes.
Aims for 2011 • Focus on the womenswear line and reach the target audiences • Extend the brand’s digital platforms
2011 Editorial Calendar Issue
Material Closing Date
On-Sale Date
1 (May-Jul 2011)
12/02/2011
27/04/11
2 (Aug-Oct 2011)
12/05/2011
27/07/11
3 (Nov-Jan 2012)
12/08/2011
27/10/11
4 (Feb-Apr 2012)
12/10/2011
27/01/12
Womenswear Collection Issue
A/W Fashion Week Fashion Show Special
S/S Fashion Week
Confidence Issue
Insertion Orders & Offset materials must be submitted by noon on closing date. Tom Ford Magazine Every national advertiser in the print edition of Tom Ford Magazine will be included in the Tablet Edition at no additional cost. Please contact your sales representative for more information. All dates subject to change Please confirm all issue closings with your sales representative. Please send insertion orders to your Tom Ford Magazine representative. Tom Ford Magazine 8th Floor Blue Church Street London W8 7DY Tel: 0208 889 4069 Updated 2/02/2011
2011 Advertising Rate Card (Digital) Design Specification: Tom Ford Magazine is printed in European A4 size and perfect bound. Advertising material is only accepted in digital sent by e-mail to advertising@tomfordmagazine.com Acceptable Formats Acrobat PDF files • High resolution PDF files only with at least 700 dpi • All PDFs need ful bleed and crop marks with all supporting images split to CMYK • Digital files up to 20MB • All screen and printer fonts must be embedded
2011 Advertising Rate Card (Print) Size
GBP
Full page
10,000
Half page
8,500
Third page
4,500
Quarter page
4,000
Full page Trim Size: 210 x 297 mm Text Area: 184 x 272 mm
Half page Horizontal Size: 132 x 184 mm
Quark or InDesign Files • Include all supporting CMYK images • Include all screen and printer fonts together with those within EPS files • All scans should be no less than 700 dpi
Spot colour
500
Methods of Payment All payments collections are through HSBC invoice financing. Payment no later than 40 days after publication. Contact the publisher for details.
Guaranteed position
2,000
Contact
Mono
1,200
Additions
Special positions Rear cover
30,000
Inside front cover
25,000
Inside rear cover
20,000
Double page spread (DPS)
26,000
Centre spread
28,500
3 consecutive pages
32,000
Half page vertical Size: 90 x 272 mm
Third page Size: 118 x 132 mm
Third page Vertical Size: 60 x 272 mm
Quarter page Size: 90 x 132 mm
* Cancellation of booked advertisements must be made 40 days prior to the month of publication.
Quarter page Horizontal Size: 184 x 65 mm
Double page spread Trim Size: 420 x 297 mm Text Area: 394 x 272 mm
Allow 6mm extra for bleed. For a two page spread a 3mm overlap of the image should be allowed on the inside of each page for the gutter.
Tom Ford Magazine 8th Floor Blue Church Street London W8 7DY Tel: 0208 889 4069 E-mail: Advertising@tomfordmagazine.com