BRAND GUIDELINES
Introduction
THE BRAND MUCH MORE THAN A LOGO INTRODUCTION Every great brand has a unique brand identity which is consistently and across customer touch point. It should remind people Bait Althoughtfully Kandora wasapplied established in every 2014 as the first designer Emirati menswear brand in the UAE. the experience and act as a way of of the brand they are experiencing, enhance The aim was to become the market leader in recognising and finding the brand. terms of market share by dominating across all sales channels including retail, online and personal visits. Brand identity is much more than a logo – it’s the colours, the imagery, the typefaces, layouts and the personality with which these are applied.
The product and brand offering is unlike any other kandora or Emirati men’s clothing business in the UAE and has brand set a new benchmark in the region These guidelines are designed to ensure that we are consistent both with consistent, international standard branding visually and in our tone of voice. across all touch points. Bait al Kandora offers quality customized kandoras, leather products and accessories at an affordable price through uniquely convenient online and retail solutions.
MUCH MORE THAN A LOGO Every great brand has a unique brand identity which is consistently and thoughtfully applied across every customer touch point. it should remind people of the brand they are experiencing, enhance the experience and act as a way of recognising and finding the brand. Brand identity is much more than a logo – it’s the colours, the imagery, the typefaces, layouts and the personality with which these are applied. These brand guidelines are designed to ensure that we are consistent both visually and in our tone of voice.
OUR LOGO & IDENTITY Our core identity draws inspiration from the UAE national symbol of the falcon and the shape of the Arabic number seven, representing the seven emirates.
MASTER LOGO
01 Bait al kandora Brand Guidelines
MASTER LOGO - ARABIC
This is the master brand logo, the logo that should be used on all branding and corporate applications: corporate stationary, press and commercial releases, apparell labelling, and retail packaging.
LOGO MARK
The logo should not be redrawn or altered in any way. Always use the files given by the Marketing and Communications Department. Always ensure that the logotype is reproduced in high quality.
WORD MARK
MASTER LOGO - ARABIC
01.1 Bait al kandora Brand Guidelines
MASTER LOGO - ENGLISH
This is the master brand logo, the logo that should be used on all branding and corporate applications: corporate stationary, press and commercial releases, apparell labelling, and retail packaging.
LOGO MARK
The logo should not be redrawn or altered in any way. Always use the files given by the Marketing and Communications Department. Always ensure that the logotype is reproduced in high quality.
WORD MARK
MASTER LOGO - ENGLISH
01.2 Bait al kandora Brand Guidelines
BRAND BASIC ELEMENTS
02 Bait al kandora Brand Guidelines
BRAND LOGO PLACEMENTS
The logo should always be clearly visible, and surrounded by as much contrast colour space as possible, i.e. black on white, white on black. The white space will ensure a more luxurious look and feel. The primary placement is centered.
02.1 Bait al kandora Brand Guidelines
BRAND LOGO PLACEMENTS
The logo mark should use some areas should always be clearly visible, and surrounded by as much contrast colour space as possible, i.e. black on white, white on black. The white and black space will ensure a more luxurious look and feel. The primary placement is centered.
02.1 Bait al kandora Brand Guidelines
2X
2X 2X
The logo occupies its own clear space, it needs to breathe and stands on its own. Therefore, it is protected by an invisible clear zone. The dotted lines indicate the recommended clear zone area. More space will ensure proper visibility.
2X
BRAND LOGO CLEAR ZONE
Please note that the clear space rule shown below applies to all brandmark variations.
2X
CALCULATING X
2X
The construction of the Clear Space is based on the height of the character ‘B’ of the BAIT AL KANDORA wordmark. Refer to the diagram below when calculating X.
=X
=2X
2X 2X
02.2 Bait al kandora Brand Guidelines
BRAND LOGO MARK CLEAR ZONE
X
The logo mark occupies its own clear space, it needs to breathe and stands on its own. Therefore, it is protected by an invisible clear zone. The dotted lines indicate the recommended clear zone area. More space will ensure proper visibility.
X
Please note that the clear space rule shown below applies to all brandmark variations.
CALCULATING X The construction of the Clear Space is based on the height of the character ‘B’ of the BAIT AL KANDORA wordmark. Refer to the
X
diagram below when calculating X.
X
=X
=2X
02.3 Bait al kandora Brand Guidelines
BRAND LOGO MINIMUM SIZE
It is important that all parts of the logo can be easily read in every application. For this reason, the logo should not be reproduced at sizes smaller than those specified. There are no maximum size restrictions as long as the clear space requirements are met. To ensure readability, the smallest recommended size for the logo is 35mm
CALCULATING THE MINIMUM SIZE
SCREEN
35 mm
100 px
SCREEN
35 mm
100 px
SCREEN
35 mm
100 px
To specify the size of Bait Al Kandora Brandmark always measure across the full width of the Bait Al Kandora Brandmark as shown below. The Bait Al Kandora Primary Brandmark should not be used smaller than 35mm and 100 pixels in total width on all print & screen applications.
Please note: the brandmarks shown on this page are for visual reference only and are not to scale, please refer to the measurement below each for accurate minimum sizes.
02.4 Bait al kandora Brand Guidelines
BRAND LOGO DO NOT
We have placed strict limitations on usage of the Bait Al Kandora logo to preserve the integrity of the brand. The examples on this page illustrate some, but not all, potential misuses of the logo.
X
X
Do not rotate our logo
Do not change any colour of our logo
X
X
Keep in mind that the logo is carefully rendered artwork and any alteration of the logo, apart from proportional scaling, is considered misuse.
Do not stretch horizontally
Do not stretch vertically
X
02.5 Bait al kandora Brand Guidelines
Do not alter the size of any of the logo elements
X
do not add drop shadows, bevels, other effects and busy backgrounds
BRAND LOGO COLOR PALETTE
03 Bait al kandora Brand Guidelines
BRAND LOGO COLOR PALETTE
The logo should always be kept in black and white. The monochromatic pallete ensures a consistent and luxurious look and feel.
PANTONE® PROCESS WHITE
PANTONE® PROCESS BLACK
C0 M0 Y0 K0
C0 M0 Y0 K100
R255 G255 B255
R07 G0 B0
HTML FFFFFF
03.1 Bait al kandora Brand Guidelines
CORPORATE TYPEFACES
04 Bait al kandora Brand Guidelines
CORPORATE TYPEFACES - ENGLISH
The Bait Al Kandora primary English typeface is Gill Sans family. Contemporary and clean sans serif, it is the visual voice for our messaging. It is available in various weights, and should be used for headline purposes and paragraph.
Aa Primary typeface
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 10234567890 Gill sans light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 10234567890 Gill sans light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 10234567890 04 .1 Bait al kandora Brand Guidelines
Gill sans light
CORPORATE TYPEFACES - ENGLISH
The Bait Al Kandora primary English typeface is Gill Sans family. Contemporary and clean sans serif, it is the visual voice for our messaging. It is available in various weights, and should be used for headline purposes and paragraph.
بت Primary typeface
ابتثجحخدذرزسشص ضطظعغفقكلمنهوي 10234567890 Noto Kufi Arabic Regular
ابتثجحخدذرزسشص ضطظعغفقكلمنهوي 10234567890 ِNoto Kufi Arabic Bold
04.2 Bait al kandora Brand Guidelines
OUR PHOTOGRAPHY
05 Bait al kandora Brand Guidelines
OUR PHOTOGRAPHY
05.1 Bait al kandora Brand Guidelines
OUR PHOTOGRAPHY
05.2 Bait al kandora Brand Guidelines
PRINT STATIONERY
06 Bait al kandora Brand Guidelines
PRINT STATIONERY BUSINESS CARD
The BAK business card has been designed to fit within the BAK communication style. Always use master artworks supplied by BAK.
90 mm x 50 mm ﺧﺎﻟﺪ اﻟﺤﺮﻳﻤﻞ
Name:
رﺋﻴﺲ ﻣﺠﻠﺲ إدارة
Gill Sans Regular : 8pt
Khaled Al Huraimel
Designation:
Chairman
Gill Sans Light :7 pt
khaled@baitalkandora.com +97155 700 0070
Contact details: Gill Sans Light :7 pt Arabic Name : Noto Kufi Arabic Bold : 7pt Arabic Designation: Noto Kufi Arabic Regular : 5pt
06.1 Bait al kandora Brand Guidelines
www.baitalkandora.com
Head Office: Office 603, Crystal Tower, Business Bay, PO box 65494, Dubai
PRINT STATIONERY BUSINESS CARD - SALES
The BAK business card has been designed to fit within the BAK communication style. Always use master artworks supplied by BAK.
90 mm x 50 mm Name:
رﻗﻢ ﻣﺠﺎﻧﻲ
Gill Sans Regular : 8pt
Toll Free Number
800 717 171
Designation: Gill Sans Light :7 pt
sales@baitalkandora.com
Contact details: Gill Sans Light :7 pt أﺑﻮ ﻇﺒﻲ ًﻗﺮﻳﺒﺎ
Arabic Name : Noto Kufi Arabic Bold : 7pt Arabic Designation: Noto Kufi Arabic Regular : 5pt
06.2 Bait al kandora Brand Guidelines
www.baitalkandora.com
اﻟﺸﺎرﻗﺔ
ﺳﻮق اﻟﺸﻨﺎﺻﻴﺔ
دﺑﻲ
ﺳﻮق اﻟﺒﺤﺎر
PRINT STATIONERY LETTER HEAD
The BAK letter head has been designed to fit within the BAK communication style. Always use master artworks supplied by BAK.
297 mm x 210 mm Contact details: Gill Sans Light :10 pt
Head Office: Office 603, Crystal Tower, Business Bay, PO box 65494, Dubai
06.3 Bait al kandora Brand Guidelines
www.baitalkandora.com
PRINT STATIONERY DL ENVELOPE
The BAK letter head has been designed to fit within the BAK communication style. Always use master artworks supplied by BAK.
297 mm x 210 mm Contact details: Gill Sans Light :10 pt
www.baitalkandora.com
Head Office: Office 603, Crystal Tower, Business Bay, PO box 65494, Dubai
06.4 Bait al kandora Brand Guidelines
www.baitalkandora.com
PRINT ADVERTISEMENTS
07 Bait al kandora Brand Guidelines
PRINT ADVERTISEMENTS MAGAZINE AD WEAR IT WITH PRIDE.
إرتديها بفخر
كنادير | احذية | إكسسوارات أبو ظبي ً قريبا
@baitalkandora
07 .1 Bait al kandora Brand Guidelines
الشارقة
سوق الشناصية
www.baitalkandora.com
Kandoras | Sandals | Leather goods | Accessories دبي
سوق البحار
800 71 71 71
Dubai @baitalkandora
Sharjah
Abu Dhabi
www.baitalkandora.com
800 71 71 71
SOCIAL MEDIA ADVERTISEMENTS
07 Bait al kandora Brand Guidelines
THANK YOU All material shown and expressed within these guidelines are the sole property of BAK. No material may be reprinted or used in public or used for private viewing without the consent of by BAK. Artwork files: None of the artwork in this document is print ready. For the master artwork files please contact by BAK.