12 minute read
FALL BEAUTY TRENDS
2020 FALL BEAUTY TRENDS
Now’s the time to refresh your routine
by TAYLOR SHILLAM
Although it seems so far away at the height of summer, the fall season is right around the corner. Autumn often brings with it a breath of crisp, fresh air and a promise of new beginnings. The change of the season holds ample opportunities to grow and evolve.
One of the easiest ways to embrace a new season and step into an opportunity for change is by refreshing your look. This fall, new beauty trends offer the chance to both play with boldness and speak volumes with simplicity.
From colorful makeup trends to subtle hair accessories, the fall of 2020 will certainly bring its opportunities to refresh your routine when it comes to makeup, hair and skin care.
Makeup Trends
According to Vogue, the makeup forecast for fall 2020 is largely bold, bright and exuberant. This year’s runways saw glitter, sparkle and shine with attentiongrabbing colors, as well as darker, moody nods to the era of grunge. Here are a few of the most prominent upcoming trends:
Color pops - This year, as temperatures start to cool, it doesn’t have to mean cooling off the intensity of your look; bright color is certainly on trend. Keep the heat up with eye shadows in bright pink and orange, or a bold, red lip. Pick an area to focus on, and embolden yourself to go for more: a flashier, fluorescent mascara or a colorblocked eyelid are right on par with fall runway looks.
Shadow play - If you’re looking to draw attention up to your eyes, trendsetters are all for bright shadows this season. From glamorous golden tones to bright orange or blush, a statement shadow can be worn “like jewelry,” according to Harper’s Bazaar.
Goth and punk-inspired - Color isn’t everything this fall; those who lean more toward a darker look are in luck. Black eyeliner is very much on-trend and can be made even edgier with a healthy smudge. Even better news: This type of look (a thick swipe of eyeliner with full, dark mascara) takes hardly any time and is perfect for moments when you’re pressed for time. Take this look up a notch at night with a darker, bolder winged liner applied with brushed liquid eyeliner, paired with a nude or matte lip.
Hair Trends
Textured updos - This fall wants to see your texturized pony and those playful, pinned-up curls. Start with texturizing powders and beach wave sprays that add a healthy, easy bounce. Pin your waves back in a tousled, romantic updo or a youthful scrunchie. The more texture and character, the better.
Small, subtle details - Tiny, barely-there braids or subtle accent accessories woven into your updo will bring a subtle accent to your everyday look this fall. Play up your ponytail by weaving in tiny pins or ribbons—even a darker ribbon that matches your hair color will add dimension while keeping your overall look more neutral.
A “less is more” approach to accessorizing - Headbands and hair accessories are coming back for the fall of 2020. Trending styles will be minimal, with accessories aimed at accentuating, not overshadowing, the look. Trending headbands will be thinner, wiry, and laced with small jewels or pearls. Don’t overthink it—a small, simple hair clip or jeweled bobby pin is all you need to pull this trend off.
Hair color - With the way this year has gone, many are still awaiting their chance to sit in the hair colorist’s chair. When you finally get that long-anticipated appointment, keep in mind fall’s most predominant hair color trend: caramel highlights. Keeping your roots darker while bringing softer caramel tones to the lower lengths will prepare you to warmly welcome fall with just the right amount of contrast.
Skin-Care Trends
Skin care is ever evolving, with many trends crossing over from the realms of dietary wellness and nutritional science. A few new ways to care for our body’s largest organ will surely interest both the health-conscious and the environmentally aware consumers.
Going plant-based - We often hear about the power of plants in terms of what we put in our body, but what about what goes on our skin? As plant-based beauty has grown in popularity, a few trends to watch for this fall include: vegan and cruelty-free claims, “nature-identical” ingredients that, like they sound, have their original form in nature as a plant or mineral, and Halal beauty, indicating products that are cruelty-free, alcohol-free and free of animal products.
Taking bacteria beyond the microbiome - The power of probiotics to promote a balanced gut isn’t a new, trendy conversation; but expect to see that conversation shift to include more beauty and skin products this fall. Everything from pre- and probiotic-packed deodorants that feed the right odor-fighting bacteria, to bacteriabased scalp serums, will be headed our way this fall.
Going environmentally conscious - Trendsetters are predicting a step up from recycling this fall with upcycling, which encourages the repurposing of items to extend the lifespan of their usability and avoid adding more waste to overflowing landfills. Brands are paying more attention to what their products’ containers are made from to allow buyers to continue using the containers in creative ways long after the product is gone, with possibilities ranging from on-the-go storage to a home for succulents.
You can recreate your look and skin-care routine at any time, whether it’s by starting small with a subtle accessory, or going bold with a bright new eye shadow.
There may be no better time to take a small risk and approach something new than in the fall, when everything seems to be primed for change. This fall, don’t be afraid to be bold, remembering that beauty trends aren’t meant to stay forever—that’s what makes them fun.
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Call or visit us today for a personal consultation to determine how we can bring out the beauty you see in yourself.
all NATURAL
PNW beauty companies that keep it natural, safe and clean
by ABIGAIL THORPE
It seems like every time you open your email or turn a corner there’s another new ad for some wonder product that will make you more beautiful, younger, healthier or more photo-ready. “Get that natural glow,” “ramp up the dramatic look,” “reduce wrinkles,” “use five different products,” “try this one-product miracle worker.” Every woman—and at times man—has been through the expensive, tiresome journey of trying to find her perfect beauty go-tos, and she probably has the drawer of trial and reject items to prove it.
When it comes to beauty, however, it's just as important to pay attention to what we put on our skin as what we put in our body. The ingredient list of most beauty products is almost too long to read and often includes harmful products like mineral oil, parabens and siloxanes that can irritate your skin, lead to hormonal imbalances or pollute the environment.
Here are some natural beauty companies from our own Northwest home that are working to change the beauty industry, one product at a time.
Ohmygaia - This Coeur d’Alene-based company produces deodorant, fragrance oils and beard oils that are free of aluminum and other harsh chemicals—and that actually work! Their deodorants inhibit the growth of odor-causing bacteria to keep the stink at bay, and all products are made using only organic, vegan, aluminum-free and paraben-free ingredients. The cherry on top? Each of their scents is absolutely amazing. Finally, a natural deodorant that lasts the entire day.
Herbivore Botanicals - Founded in a Seattle kitchen in 2011, Herbivore Botanicals lives up to its name. They ethically source raw, fine ingredients from around the world to formulate treatments that combine essential vitamins, minerals and botanicals to restore skin to its optimum health and vitality. They don’t use fillers of any kind, using only
ingredients that are safe and non-toxic—every ingredient is there for a purpose. Choose from a variety of face and body masks, scrubs, oils and elixirs.
Hippie Chic Cosmetics - This skin-care and beauty line started out of Jess Bontrager’s home in Sandpoint, Idaho, with the goal of making women feel beautiful. It offers a variety of natural skin-care products including cleansers, moisturizers and toners, but also produces an organic line of makeup products as well that are good for your body—and look great on. They recently introduced a Beach Bum shampoo and conditioner set, and the versatile company also makes body sunscreen, natural deodorant and even doggy deodorant!
Mad Hippie - Mad Hippie was born out of a couple’s desire for simple, naturally based, effective products with clean ingredients that could serve their fellow adventurers, explorers and dreamers. They are champions of caring for the environment and donate $1 of every web sale to conservation efforts—the mark of a company that believes beauty, health and the environment are stronger when they work together to achieve results. In addition to skin care, the Portland-based company offers naturally based makeup products as well, like their cheek and lip tint, concealer and mascara, and you can find them at nationally based stores like Whole Foods and Ulta.
French Girl - A collective of passionate individuals working together to create natural, sustainable skin-care products that feel good, this female-owned company operates its studio out of Tukwila, Washington, utilizing plant-based, old-world formulas to create their totally newworld products that will make you—and the planet—look and feel good. They offer everything from bath and body to face skin care, hair products and perfumes. French Girl works with Puget Soundkeeper to fight for the health and prosperity of their local waterways, actively participating in events and giving a portion of sales to the organization. Teadora - Co-founder Val grew up in Brazil, where she learned early on to value the importance of natural remedies and the power of the Amazon rainforest. Now living in Portland, she and her husband started Teadora as a way to bring the power of the Amazon to their hometown. Each product is natural and organic, made from unique and sustainable ingredients sourced from the rainforest. The couple is passionate about using their business for good—of both the people and the environment. They are on a mission through Teadora to replant one million trees and preserve 75 thousand acres in the Amazon rainforest in an effort to preserve the Amazon and do their part to help halt climate change.
Veque - This Seattle-based nail care company was started by the daughter of Vietnamese immigrants. The family of nail artists that make the Veque brand has over 100 combined years of expertise, both as teachers and students. Their colorful line of clean vegan and cruelty-free nail polishes are formulated to mimic the lasting effects of gel nail polish. “Veque is a celebration of our life's work and the heritage that came to be. It is our humble privilege to be the keepers of this artisan legacy,” they write.
Island Thyme - This botanically based skin and body-care company has been making small-batch products from its farm and apothecary studio in the San Juan Islands of Washington since 1996. Founders Eliza and Chris Morris are passionate about aromatherapy and the healing properties of plants, and mix each formula in the studio they built by hand overlooking the farm. They offer everything from body skin care to natural deodorant, face care and hand sanitizer.
If you're on the hunt for a new serum, moisturizer or even healthy makeup or deodorant, make these companies your first stop. Your skin (and body) will thank you, and you'll help make the planet a better place along the way. Whatever your beauty routine may be, there's always room to go back to the all-natural, clean basic ingredients that make you look and feel your best.
BEAUTY MUST-HAVES for on the go
Everything you need to stay fresh and vibrant throughout the day
by ABIGAIL THORPE
1
TINTED MOISTURIZER OR SUNSCREEN
A good moisturizer is key, and being able to reapply later in the day as your skin needs is essential. Add in a light tint, and you don’t need to worry about foundation for the day—it does double the work. If you want even fewer steps and a true all-in-one skin saver, find a tinted sunscreen that also moisturizes. Choose one that is light and wears well throughout the day—some sunscreens can make your skin extra oily, which can make you feel more like you’re melting than glowing at the end of the day. 3
HYDRATING TINTED LIP BALM OR GLOSS
2COLOR STICK/HIGHLIGHTER STICK
Nothing gets the job done like a blush stick or highlighter stick. These powerful beauty must haves can transform your look in minutes and add a healthy glow at the end of a long day. The best part is you don’t need any brushes or makeup sponges. And they’re not just for your cheeks. Brush a little blush over your eyelids for a barely there shimmer, or use a highlighter on the bridge of your nose to add a dewy glow. 4
CLEANSING WIPES/BLOTTERS
We all love a good lipstick, but they do a number on lip hydration, These are the true heavy hitters of a long day. Make sure to pack and even the longest wearing one can start to fade, smudge and drift some cleansing wipes that can double as a blotter for those times from its original perfect outline by the end of the day. Enter the tinted you need a face refresh but don’t have the time to go home. Choose lip balm or hydrating gloss. Your lips will stay healthy and hydrated, wipes that are small and compact, and that can remove makeup and you’ll still get that touch of color and glam with half the work. when you’re in a pinch. Some skin types are sensitive to certain Plus you won’t have to worry about carrying lip liners, primers, color products that can be used in wipes, so make sure to find one that and gloss with you when you go out. works well with your skin type and won’t add to your skin irritation throughout the day.
