LILA PROCESS / BURNS 2011
BRANDING
ORGANIZATION
The project begun with a brief listing several categories of businesses to brand. I was assigned to create an existential detective agency. Through the project, we would generate a logotype, stationery, specific collateral, and endtags.
IT ALL BEGINS WITH RESEARCH, LISTS, AND MINDMAPS.
EXISTENTIAL INFLUENCES:
SØREN KIERKEGAARD
FRIEDRICH NIETZSCHE
CARL JUNG
The company was generated based on: 1. The works of Søren Kierkegaard, Friedrich Nietzsche, and Carl Jung 2. The existential detectives of the film “I Heart Huckabees” 3. The iconic mid-life crisis
possible names:
1. JUNG AGAIN
(using Jungian philosophies to console the client losing touch with their youth
2. KIERKEGUIDE
(guiding the client through this confusing time via existential methods)
3. MIDDLE MEN (facilitators between the client and their crisis)
TAGLINE
“Growing up is rough, we’re here to make it easier.”
ENDTAG PROPOSAL USING WOODY ALLEN’S MID-LIFE CRISIS MONOLOGUE FROM ‘ANNIE HALL’
“MAGNIFICATION”
“RORCHAK”
TICKING TIME