i z z o u q r e C a n a i l i L
As a designer, my eye is drawn towards details in the world around me. I’m constantly seeking improvement in the environments that surround me. The details that are embedded in everyday things can always be changed to match the environment that they live in. Context is relevant; change is constant.
TABLE OF CONTENTS
MARQUEE MAGAZINE
APOLLO & DAPHNE
EYES OPEN YUM KITCHEN & BAKERY
FLOUR
WILDLIFE DIRECT
TENDENSEES NIKE TRAINING CLUB STEAMBOAT SPRINGS
MARQUEE MAGAZINE MAGAZINE LAYOUT/EDITORIAL
OVERVIEW Marquee is a specialty magazine that caters to the preforming arts culture especially the modern circus. The magazine touches on the modern circus lifestyle along with other performing art varieties. CHALLENGE To create a seasonal publication geared towards the performing arts audience which currently does not exist. SOLUTION Marquee is a term used in the traditional circus atmosphere for the entrance into the big top, so Marquee is the entrance into the lifestyle of the performing arts and allows the performer’s stories to be accessed across the world. Since the audience is very narrow, the magazine is quarterly and changes according to the season.
APOLLO & DAPHNE BRAND IDENTITY & WEBSITE
OVERVIEW Apollo & Daphne is a company that creates custom swim wear for young women. CHALLENGE To create a brand that would successfully capture the uniqueness of the company. SOLUTION Apollo & Daphne is a handmade company so the use of handmade typeface and watercolors is successful in displaying this characteristic not found in most swim wear brands. The stationary uses the same watercolors which are colorful, yet subdued. The branding also includes a front-end website which changes with the seasonal collections.
EYES OPEN
SOCIAL AWARENESS CAMPAIGN BRAND IDENTITY & WEBSITE
OVERVIEW Eyes Open is an organization who’s mission is to provoke the Millennial generation to form their own political opinions. CHALLENGE To create a campaign designed around the concept of a blind vote to instill the necessity of a well educated vote in the Millennial generation. SOLUTION Sarcastic imagery is used in the advertisements because it is a general understanding among the younger generation. The poster is patriotic and minimalistic to generate a quick and concise point and call to action to visit the landing page created. Guerrilla marketing was the primary reinforcer of the campaign, a low-cost unconventional means of marketing. Flags, posters, stickers, and screen printed t-shirts were the primary focus. Because this generation is tech-savvy hash tagging would be utilized in social media and a landing page was creating with non-biased information about Generation Y.
B/93 =44 G=C@ TAKE OFF YOUR
BLINDFOLD WE ARE
ThE MILLENNIAL GENERATION 29 IN 2012 WE REACHED
O 64 million OF ALL ELIGIBLE VOTERS
THE PROBLEM 43% NOT MUCH/NO ATTENTION 41% 17%
SOME ATTENTION A LOT OF ATTENTION
WHAT DO WE
36% 46% of the
of the
MILLENIAL
MILLENIAL
GENERATION
GENERATION
find the
REPUBLICAN PARTY
BELIEVE
find the
DEMOCRATIC PARTY
FAVORABLE FAVORABLE MOST OF OUR CONCERN IS ABOUT JOBS
?
THE NATIONAL DEBT CURRENT RATE OF UNEMPLOYMENT FINDING A JOB PAYING OFF LOANS
3% 14% 83% #EYESOPEN
IDK NO YES
YUM KITCHEN & BAKERY LOGO DESIGN & BRANDING
OVERVIEW Yum Kitchen & Bakery is a short-order restaurant that specializes in gourmet food at a convenient price. CHALLENGE To create a logo that would capture the essence of a small town restaurant. SOLUTION The Yum logo is hand-done and breathes a warm and welcome atmosphere whether it be for a quick bite to eat or a lunch meeting. A hand-done pattern doubles as the back of the menu design and a place mat and can be used throughout the restaurant as a wallpaper or on paper napkins. The take-out containers also have the pattern on the inside and have the logo on the exterior for a cohesive brand experience.
BAKER’S PANTRY FLOUR LOGO DESIGN & PACKAGING
OVERVIEW Flour is a common kitchen & baking item that leaving the pantries for a proud display on kitchen counters across the nation. CHALLENGE To create appealing packaging for flour that can be displayed in a household kitchen while finding a solution to the messy infrastructure of the standard packing. SOLUTION Flour is a timeless baking item so the logo reflects a traditional feel while still modernizing it to find its way onto all household counter tops for convenience. The packaging solves the unkempt look to the previous flour packing and allows for a mess-free scoop of flour whenever you need it.
WILDLIFE DIRECT
SOCIAL AWARENESS ADVERTISING CAMPAIGN OVERVIEW Wildlife Direct is a non-profit animal conservation organization that ads a voice to the under-dog organizations. CHALLENGE To create a series of print advertisements that would help persuade the audience to speak up for the animals that cannot speak for themselves. The campaign revolves around the urgency for the viewer to learn more about the organization and donate. SOLUTION The advertisements are meant to be seen in publications or in large scale advertisements in airports or shopping malls to reach a larger audience. Each advertisement is a close-up of the animal’s eye, giving the animal’s a humanist reference playing on the audience’s emotions. Silence is the secondary reference that leads the viewer to the call to action: visiting the web page for more information and to donate towards the cause. There are merchanidise items that can be used ato purchase as a donation.
D WIL
WIL D
TENDENSEES TYPEFACE DESIGN
OVERVIEW Tendensees is a mixed serif and sans serif typeface comprised of uppercase letters inspired by Birch, an Adobe originals typeface CHALLENGE To create a legible, semi-condensed typeface than can be used for display purposes. SOLUTION Tendensees is based off Latin Condensed wood, like its mother, Birch. Condensed typefaces are not seen often in display because of illegibility, so playing with size proportions and the slope of the serif allows the typeface to be used in headlines, posters, and in stand alone instances. The type posters are examples of how the typeface can be used.
NIKE TRAINING CLUB ADVERTISING CAMPAIGN
OVERVIEW The Nike Training Club is a smart phone app created by Nike for women to exercise on their own time without the need for a personal trainer. CHALLENGE To create advertisements for everyday women to download the Nike Training App to jump start their exercise regimes. SOLUTION Each advertisement is designed to be seen in publications that the audience subscribes to as well as digitally on the publication websites. An average woman is seen in each advertisement doing an activity that can be done at home or at a gym but displays that there’s no need to spend money on a personal trainer because the app will act as your trainer. The arrows seen are a play on movement and the key words displayed in each advertisement are kick-starter words that a self-motivators. The bottom of the advertisement gives a brief description of the Nike Training Club.
ENDURANCE
MOTIVATION YOUR PERSONAL TRAINER
Nike Training Club is a full body training app designed for you to make yourself whatever you want to be. Whether you’re looking to get lean, toned or strong, NTC takes every workout to the next level.
NIKE TRAINING CLUB
YOUR PERSONAL TRAINER
Nike Training Club is a full body training app designed for you to make yourself whatever you want to be. Whether you’re looking to get lean, toned or strong, NTC takes every workout to the next level.
NIKE TRAINING CLUB
STEAMBOAT SPRINGS LOGO DESIGN & SMART PHONE APP
OVERVIEW Steamboat Springs is a ski resort located in Colorado, USA that has been a family ski resort since 1963 CHALLENGE To create a logo that gives a sense of nostalgia to the vintage ski resort while designing a smart phone app that would still play on the modern attributes of the resort growth. SOLUTION Creating a logo that is reminiscent of vintage ski posters was done with color choice and the patch-like shape along with the vector shapes used throughout. Logo placement can be found on employee uniforms throughout the resort. The Steamboat App is available for the resort guests for convenience and provides GPS-enabled maps for easy navigation.