PRODUCT DESIGN

Lily Oh

PORTFOLIO 512 565 6421 lilyoh88@gmail.com

lilyohstudio.com Product Design

A designer searches and strives high and low for something new, something that will entertain, inform, persuade, or improve lives. As the world gets more competitive and crammed with bright minds, it is a challenge to shine with uniqueness and creativity.

I think real creativity is like a picture perfect parfait, layered and deep, with a variety of flavors. A designer should not only be a master of art and design, but also understand the business of a wide variety of studies and industries. Economics, World History, windsurfing, ping pong, Archeology, French cuisine. A designer has to be in tune with the ebb and flow of culture and society, past and present, to anticipate and invent the future. So I take great pains in every stage of creative development. To become the ideal designer as I have dreamed, I have studied widely and diversely to strengthen my thinking and logic from the inside out, bottom to top, conception to the final product.

Lily Oh

AREAS OF INTEREST

CONTENTS

Product Design

Design Research

01. OXIGLO

SRPING 2013 INDIVIDAUL WORK

2. ANCHOR

Service Design DESIGN

User Experience

Space Design

FALL 2012 GROUP WORK

03. BMW KITCHENWARE Emotional Design

SPRING 2012 INDIVIDUAL WORK

04. ROCKY

SPRING 2012 INDIVIDAL WORK

Creative Development

Design Direction

Product Planning

Marketing & Promotion

Branding

Advertising

PROJECT

01

OXIGLO for healthier living Oxiglo is a device that is used to assist you as you learn proper breathing technique. First, you learn how to breathe correctly, then the Oxiglo will help you to stay "on program" with gentle visual motions. The ease of basic breathing exercises reflects the simple logic: small efforts go a long way when practiced regularly.

INSIGHTS

STRESS

Stress is what we experience when the demands placed upon us exceed our ability to cope.

Personalized Stress is highly personalized phenomenon and can vary widely even in identical situations for different reasons.

SIGNS OF STRESS Trouble Concentrating

Headaches

Anxiety Apathy

Shortness of breath Muscle Tension

Skin Irritations

80%

Stomach Problems

of workers feel stress on the job - The American Institute of Stress

Danger Excessive amounts of stress can lead to stress overload. Specifically, you might experience panic attacks, anxiety, depression and substance abuse.

Decreased Sex drive

Fatigue

GOAL

{

DESIGN DIRECTION FUNCTION Visual timer to individual's specifications

FEATURE Lightings that glow and get dimmer at certain rate Wireless EKG Heart rate monitor Mobile app that creates your own personal program USB cable that connects and charge through your computer

FORM Simple and Round form that is emotionally calming Small and compact that fits the office environment Soft Rubber covered

“ Encourage proper breathing practice to manage stress and increase productivity at workplace.�

USB Battery charging

Motion Lighting

EKG Heart Rate Monitor

Practice + Awareness Proper breathing is an important element of reducing feelings of stress, depression, and anxiety. While simple in concept, proper breathing requires practice.

AT&T 4G back

2:12 PM

Timeline

Stress Level - 48%

2:12 PM

99% Edit

back

Timeline

99% Edit

March 5, 10:42

Settings Stress Level - 78%

March 7,Timeline 11:46

Stress Level - 34%

March 11, 13:11

AT&T 4G back

Week 4 MON TUES

2:12 PM

99%

Graphs WED

THR

Edit

FRI

SAT SUN

94

start

Your Stress level is Extreme Stress level is very high. You are experiencing a high level of stress, emotional imbalance or

25 year old Female

Place your finger on Oxiglo

This week you had extreme mood change

USER INTERFACE

PROJECT

02

Anchor

FALL 2012 // GROUP WORK

A product that simplifies the experience of wine drinking and brings the classic to the modern

Design Process Problem Statement

“ 3 days �

Once the wine is opened, it will lose its quality in 3 days even if it has been preserved well. The oxygen softens the flavors and opens up the aromas of the wine. As this oxidation process continues over a period of time, the wine is ultimately made undrinkable.

Problem

Difficult to put a cork back into a wine bottle after opening the bottle Preserving leftover wines without stoppers

General wine drinking process

Wine Accessory set

Design Opportunity :

The use of multiple tools create inefficiency

Design Process Brainstorming Win eO pe n

Bottle Stop er

er

Design Direction

Market Research

Simplify the wine drinking process by using less products.

Look for ways to insert the original cork back into the wine bottle.

Various products such as foil cutters, corkscrews, bottle stoppers and bar measures exists. One stopper per one bottle is not efficient and it can be easily misplaced.

Too

l Se

t

Ideation The visible cork crumbs gives a classical aesthetic to the design. The foil cutter is also incorporated into the flexible handle. “Cutting Mechanism�

Rubber Cover

Cork crumbs are collected here !

Blade

Traditional ways to put the cork back in.

Expanded cork requires a lot of strength.

Problem Unsanitary condition [ the cork crumbs may fall into the wine ]

Time consuming process

Final Design

GEOMETRIC // FLEXIBLE // SLEEK

cork screw

cork press

cork compresser foil cutter

Instructions

# 01.

# 02.

Flexible handle allows you to adapt to different bottle sizes and to cut the foil while holding the bottle

# 03.

Twisting to one direction will lower the corkscrew as well as pulling up the cork

Separate the corkscrew from the cork

cork press

extruded walls

# 04.

# 05.

The cork is held in between the compressors

The flexible handle with extruded walls work as compressor.

One motion of pushing down and compressing will put the cork back into the wine bottle easily.

Detail View of cork press and extruded walls

PROJECT

03

The inflatable cradle

SPRING 2012 // INDIVIDUAL WORK

Statistics

The Economic and Human Impact of Disasters in the last 12 years Worldwide

$

1.3

TRILLION

DAMAGE (USD)

2.7

BILLION AFFECTED

*Disasters refers to Natural Disasters as categorized in EM-DAT Data source: EM-DAT: The OFDA/CRED International Disaster Database // Data version: 10 January 2012 - v12.07

1.1

MILLION KILLED

Needs

Emotion

Needs Hurting // Suffering // Sorrow Lost // Unexpected // Trial

Environment Easy to Assemble // Light Adjustable // Comfort

Public // Open // Disorder Confusion // Temporary

[ ] Design Direction Safety Functional Calm Unique Encouraging Private

Final Design

ADJUSTABLE SIZES ROCKY can be adjusted for different heights/sizes of babies. For example, smaller babies need less space. Therefore, by inserting more air in to the cradle, a tighter space will be formed. If the baby needs more space, insert less air for a looser fit.

1 layer used as a pillow / cushion

2 layers used as stable cradle

3 layers used as a rocking cradle

INFLATABLE POCKETS

TRANSFORMATION

ROCKY is easily assembled . Each pocket contains separate inflation valves. The user will need to insert air into the right pockets according to their needs. The inflation valves are located outside of the body to prevent the baby from sucking on the valves.

Since ROCKY is inflatable, adults can lower the height by deflating the air from the cradle and using it as a pillow/cushion. Separate layers of pockets will make this process easier.

MOTION ROCKY’s name comes from the “rocking” motion. The inflatable cradle curves in the bottom when it is completely inflated. The smooth, gentle swinging motion rocks the baby to sleep.

EMOTION ROCKY encourages and lightens up the atmosphere with its organic and calm form. The cushioned body and attractive oval shape will keep the baby comfortable.

PROJECT

04

BMW BRANDING PROJECT // kitchenware SPRING 2012 Incorporating BMW brand language to a kitchen product.

BMW kitchenware creates the ideal kitchen for those who enjoy cooking and who also derive pleasure from a dynamic lifestyle.

Brainstorming SWOT analysis

Direction

History of BMW Philosophy Target Market Core value Mission statement Vision Style guideline Tone Color Voice

Function Market Competitors Target User Cost Materials Form Ergonomics Color Settings

Create a Food vacuum sealer displaying BMW’s Brand language

Strength

Weakness

Hands Free Protect and preserves food Keep the food fresh longer Reduce waste Multiple settings for each type

Expensive Price Space, Storage consuming Loud Sound while using Material is not recyclable

Opportunities

Threats

Previous products are targeted towards female; none of them are targeted towards male Shapes are quite obvious Can reduce unnecessary space and noise

Portable Food Savers type takes less space and weight Cheaper Products dominating the market Not a daily used product

Color Study

White

cleanliness, simplicity, neat, open

Color study is the study of the effects of color on mood, emotion and behavior. This study was done to Incorporate the psychological effects of design colors on the consumers.Although the popular colors for food vacuum sealers are white, the final design will come in a color that can reflect the taste and touch of BMW.

Silver

illumination, reflection, power, glamour, self control, sleek, hi-tech and scientific

Black

comfort, strong, formal, seductive, mysterious

Bright colorful colors

Playful, joyful, childish, bright

Targeting User lifestyle + Value Sporting elegance Innovative driving pleasure Focus on aesthetics Visionary mobility Inspiring design Next premium

Primarily Male user // Age 25-35 years old Upper-middle-class buyer.

The User aims for a young life, look for beauty and style. Enjoys Fast driving.

Appreciation of driving fun and sporty yet elegantly designed cars Active lifestyle with high interest in outdoor activities.

The product avoids the high-volume market of middle priced ranged housewares and targets strictly on the luxury sector.

Design Guide

Futuristic Dynamic Powerful Masculine Safety Sustainable

Design Process

Ideation sketching and model making Shape inspired by z4’s elongated hood.

Lower body remains flat to the ground.

Upper body contains dynamic feeling.

Side contour lines express masculinity and power.

Balance of energy and elegancy.

Final Design

Dynamic yet Bold BMW food vacuum sealer brings the timeless experience to modern kitchens. Specifically inspired by model z4, this product provides the ideal kitchen experience with a dynamic taste. The unique silver gloss shows luxury and class.

Product dimension 18L x 9W x 4.7H inches , 4 pounds

Thank you for your time !

- Lily Oh

;) Copyright Š 2012 Lily Oh. All rights reserved