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8. Communication & Visibility
November 2021 objectives
□ Continue with the above ongoing activities □ Staff workshop: Presentation of the project to splitting gorilla enclosure by Vallarine Aforlica, Head of Construction (postponed)
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8. Communication & Visibility
□ Digital communication (Facebook, Instagram, YouTube, and Twitter): This month, our
Twitter account has done very well, having an increased reach of 10.1%, being 85,893 people, while our Facebook channel reached 908,264 people! 996,671 people were thus informed about our efforts to further conservation while being educated on how to help protect wildlife. Furthermore, our Twitter followers increased by 2.6% adding to our overall of 43,953 followers across our four channels, Facebook, Twitter, Instagram, and YouTube.
□ Giving Day for Apes 2021: Launched our campaign and raised $10,782 from a total of 99 donors.
These funds will go towards building new enrichment structures, hammocks, swimming pools and more, to continuously increase their wellbeing. A big thank you to everyone who supported us on the day, your donations will greatly help our apes.
□ “Off The Fence”, specialist wildlife and factual TV Production Company from England, filmed the LWC as part of the Africa From Above series, and highlighted the wonderful, diverse people, places, and wildlife of Africa. The series will be broadcast on German television network ZDF. Their focus upon their visit to the LWC was on our conservation efforts to save wildlife, particularly focusing on work with the papios, a never-ending story.
