APW Bangsar by Clarissa Lim Kye Lee

LIEW KAR KAR | HONG XUE XIN | CHEN WEE JIN | LIM WEI SHAN | OOI NEN SHENG

ART PRINTING WORKS A PLACE WHERE

APW BANGSAR MEMBERS LIEW KAR KAR HONG XUE XIN LIM WEI SHAN CHEN WEE JIN OOI NEN SHENG

| 20102391/1 | 20102383/1 | 20102385/1 | 20102379/1 | 20102390/1

Co:Lab Part I APW- Art Printing Works

LIEW KAR KAR | HONG XUE XIN | CHEN WEE JIN | LIM WEI SHAN | OOI NEN SHENG

CONTENTS

Co:Lab Collaborative Practice

Site Context

History of Building

Site Plan

Photos of Ori Building

7-8

Original Structure Details

9-16

Programmes Offered

17-30

Corners Around APW

Other Programmes

People

33-38

Hipster Effect

39-44

APWâ&#x20AC;&#x2122;s Inspiration

45-46

Appendix

47-64

Co:Lab Part I APW- Art Printing Works

LIEW KAR KAR | HONG XUE XIN | CHEN WEE JIN | LIM WEI SHAN | OOI NEN SHENG

SITE CONTEXT

HISTORY OF BUILDING

Date of Establishment: Completed 2014 Address: Jalan Riong, Kuala Lumpur, Malaysia Size: Bookmark - 3120 SQ FT Landscape: 8,835 SQ FT Current Owner: Ee Soon Wei APW was first established in 1952 as a commercial printing factory. In 2013,an idea was conceived to repurpose underutilised spaces within the printing factory . With his familyâ&#x20AC;&#x2122;s historic commercial printing business, Art Printing Works, becoming obsolete by the mid-to-late 2000s, Ee Soon Wei had inherited an industrial site rife with opportunity. However, the journey to transform a cluster of dilapidated warehouse buildings into the thriving creative hub in Kuala Lumpur it is now known for, took as many turns of the pages as those of books the business used to print. Despite the numerous setbacks and various consultations just to get APW Bangsar started, his perseverance in striving for something more than just a commercial enterprise resulted in a place where creatives from all sectors can cross-pollinate and be collectively productive.

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SITE PLAN

ENTRANCE

WASHROOM

POCKET PARK

PHOTOS OF ORI BUILDING PAPER PLATES

BOOKMARK

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ORIGINAL STRUCTURE DETAILS Co:Lab Collaborative Practice

Co:Lab Part I APW- Art Printing Works

LIEW KAR KAR | HONG XUE XIN | CHEN WEE JIN | LIM WEI SHAN | OOI NEN SHENG

Co:Lab Collaborative Practice

Co:Lab Part I APW- Art Printing Works

LIEW KAR KAR | HONG XUE XIN | CHEN WEE JIN | LIM WEI SHAN | OOI NEN SHENG

Co:Lab Collaborative Practice

Co:Lab Part I APW- Art Printing Works

LIEW KAR KAR | HONG XUE XIN | CHEN WEE JIN | LIM WEI SHAN | OOI NEN SHENG

Co:Lab Collaborative Practice

Co:Lab Part I APW- Art Printing Works

LIEW KAR KAR | HONG XUE XIN | CHEN WEE JIN | LIM WEI SHAN | OOI NEN SHENG

PROGRAMS

PROGRAMS OFFERED 17

APW BANGSAR

STRATEGIES Alteration & Addition Landscape LOCATION Jalan Riong, Kuala Lumpur, Malaysia. STATUS Completed on 2014 AREA Building: 3,120 square feet Landscape: 8,835 square feet ARCHITECTS Studio Bikin Sdn Bhd

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Bookmark There are layers of history surrounding the family business, and the key is to retain the spirit of the 1950’s architecture of the original office block from the outset. The original windows on the front facade were defined further by framing them with steel ‘cills’. The strategy is a conversion of the ground floor space that used to house a printing facility, into a multi-purpose event space. The space mainly served as talk event and showcasing collaborative artworks from 10 emerging and professional artists.

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Uppercase-Outdoor

Uppercase The loft of the old printing factory was used for storage. STRATEGIES Conversion from Printing Storage Facility to CoShared Office Space LOCATION Jalan Riong, Kuala Lumpur, Malaysia. STATUS Complete in 2016 AREA 7,378 square feet ARCHITECT Studio Bikin Sdn Bhd Co:Lab Collaborative Practice

The loft was transformed into a collaborative workspace and named Uppercase. Today, some freelance writers, designers, and entrepreneurs are all gather around to have their time work in the the loft. The existing space had a mezzanine and was then used for storing leftover printing material from the printing facilities below. The roofs over the existing industrial trusses were insulated, the skin generally made good and a ring of various types of offices were planned around a central communal area. Sections of the roof panels were replaced with translucent roofing sheets to allow for natural light into the communal space. For RM450 per month, you get usage of a desk for five days a week, plus access to their perks â&#x20AC;&#x201C; of which there are many â&#x20AC;&#x201C; such as yoga lessons, networking events

Additional toilet and showering facilities were added on the external balcony that was connected to an open terrace, where existing ducts were re-appropriated into the balustrades. Black tiles were custom-designed to be bespoke for Uppercase, as it reflected its corporate identity.

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Aside from Pulp, the food and beverage line-up, known as Paper Plates, is an eclectic mix of restaurants including popular brunch spot Breakfast Thieves, social enterprise restaurant AgakAgak, pop-up trailer Airstream café, pizza parlour Proof and Japanese-Thai fusion restaurant Kaiju. The layout and size of the restaurants were intentional.

52 Barbers An addition to the growing list of tenants at APW is 52 Barbers, a barbershop specializing in men’s haircuts and shaves. The compact space accommodates only two chairs, and it is run by McBe (formerly known as OTHRS barbers). Easily recognizable with its ceiling-to-floor windows and teal frames, the quaint shop is quite minimal by way of decor – exposed concrete flooring, walls with simple chalk drawing, and a phonograph tucked in a corner.

Breakfast Thieves Serving its long-anticipated sentence in Bangsar beginning this week, Breakfast Thieves heralds a homecoming of sorts for a posse of Malaysians who launched their first cafe in Melbourne in 2012. After acquitting themselves to full-throated praise in the suburb of Fitzroy, founders Brandon, Kevin & Edwin are teaming up with fresh partners-in-crime to pull off an offshoot of Breakfast Thieves in KL, locking up the first spot at Paper Plates, the new F&B belt of Bangsar's APW multi-function venue.

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Services can get here include shaves, beard trims and bespoke gentlemen cuts. The best part is, the haircuts are finished with a refreshing hot towel service. Prices start from RM60 for a bespoke gents cut (RM40 for kids aged five to 12), and shaves from RM20; a combination of a haircut and shave will cost you a minimum of RM85. Walk-ins are accepted, but it’s recommended that you book online before-

Co:Lab Part I APW- Art Printing Works

LIEW KAR KAR | HONG XUE XIN | CHEN WEE JIN | LIM WEI SHAN | OOI NEN SHENG

Proof Grano Grano is a pasta bar which begins its operation on April 2018 at APW that is designed to be softer and more feminine as compared to its darker and more masculine sister restaurant, Proof, situated next door. As one approaches the entrance, a large single leaf glass door reveals the hidden logo for Grano. A mezzanine level is built length wise to create more seating area and also as a connection to Proof. The mezzanine is visually connected to the ground floor dining area via a series of arched metal screens that also provides privacy to the seating area above. Bespoke timber benches and communal tables diversify the seating types, alongside a pattern-tinted ala stained glass cube housing a custom round table for private dining.

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One of the latest addition in APW Bangsar KL, Proof restaurant is about 3 years old. The restaurant serves artisanal pizza and great wine. Since starting operations at APW Bangsar in 2016, Proof has attracted flocks of food lovers who come here to try their signature pizzas. With two levels of dining area, its space exudes lofty vibes with concrete walls and rustic furniture, and is warmly lit with soothing ambient lighting.

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The Bindery Kaiju Kaiju is a Japanese-Thai restaurant that begins operaration on November 2016, situated at APW Bangsar, handled by a chef-owner who has a penchant for manga and collectibles. With branding done by wearenotlie, the restaurant encapsulates the spirit of its name Kaiju which is ‘monster’ – merging the vibrancy of Thai culture with Japanese minimalism. A mezzanine level built upon an existing conveyor belt structure, creates part storage, part display front for the chef-owner to showcase his larger collectibles. The restaurant is access to the mezzanine through a climbable timber rod ladder disguised amongst a series of wall shelves. A 30-metre long paper origami dragon spirals through the double-layered chain-link fence screen from the mezzanine into the dining space. A communal custom black steel table with glass top mirrors the dragon alongside neon orange sa-ke crate seats and chef-facing side tables. Co:Lab Collaborative Practice

Formerly operate as an bookbinding department, now the spacious space is used as a venue to runseveral events, and leased services are available for private and commercial events. Some of the museum’s exhibits will be displayed here. It mainly displays printing equipment of various eras.

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Image

PULP Cafe The paper-cutting room for the nearly 50-year-old Art Printing Works factory and warehouse on Jalan Riong may have gotten the makeover it deserves. Pulp, operation started on 2012 and helmed by Singaporean coffee boutique Papa Palheta who also runs Chye Seng Huat Hardware and Loysel’s Toy cafés, has been integrated with the time-honoured factory. Although the stellar coffee and desserts here encourage lingering, the owners Mentions about the Singapore coffee boutique Chye Seng Huat Hardware and these are the people behind PULP. They are the very first cafe in APW Bangsar KL, still going strong after years. Excellent coffee on every visit. They started with just coffee and cakes, and slowly rolling out fantastic breakfast menu that has won the heart of many loyal customers. insist that Pulp be described as a coffee retailer and supplier, rather than just as a café.

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The Canopy The Canopy has both a tarmac road and a concrete pavement large enough to fit a 8x8 ft stall. This space is equipped with dome lights, LED lighting strips along the pillars, fans and easy access to The Bindery through a roller entrance. An Airstream Cafe trailer placed under The Canopycould easily be mistaken as another hipster art piece at APW Bangsar with its sleek and shiny aluminium frame concealing a spacious interior which is ready to serve great coffee and drinks.

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Pocket Park

Khoon Hooi Fashion Retail The concept of the fashion retail is to create luxury within a compact industrial corner of a former printing factory. Custom-cut mosaic tiles adorn the floor while portions of the existing corrugated wall panels were preserved alongside new mirrored cladding. The design also addressed the tightness of the space by using curtains on curved rails, segregating the changing rooms with the store room. A movable mirror door enables the large fitting room to be transformed into two smaller fitting rooms. A bespoke mirrored chandelier is hung above the custom organic-shaped Omar Khan rug, creating a lush and cozy lounge space alongside carefully selected heirloom lounge furniture. Co:Lab Collaborative Practice

Khoon Hooi’s intention is to evoke the feeling of spring with the colours and floral patterns. The material is brocade so you can see the flowers pop, like a 3D effect. Also available are two-piece checkered suits in blue and green, with the jacket a lapel-less, double-breasted design. Khoon also included shirts and blazers, to further enhance the collection’s appeal as office wear. While his ready-to-wear collection can run into thousands of ringgit, the price for the outfits ranges from RM169-RM229. The difference is most noticeable in the quality of fabric used, although his thoughtful design touches somewhat make up for it.

The pocket park is an effort of Art Printing Works (APW), a former printing factory to green up its perimeter. Beyond a park, there is an opportunity for a public space/platform that not only negotiates its sloping terrain but creates various levels of interaction. A terraced red stage is inserted into the terrain, creating a point of interest in the compound. Bolt--an interactive light sculpture by Jun Ong, upon completing its stint at iLight Marina Bay in Singapore, is installed as a permanent sculpture on the stage. The stage is envisioned to host various large scale pavilions/installations in the future. Tall slender trees and lush plants adorn the gravelstone-filled terrain, creating a usable yet lush urban park space that can cater for the various functions at APW.

He quote that Malaysia does very well with interior spaces but a lot of us tend to forget about the experience of the exterior before we walk into a building. He realized this was perhaps something the private sector needs to pick up, rather than just wait for the public sector. APW’s relationship with Think City, a community-based urban regeneration body that aims to create more sustainable and liveable cities, was absolutely crucial to the project. He explains that “Think City” helped them immensely in our efforts in urban ‘greening’.

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CORNERS AROUND APW

OTHER PROGRAMS

The Signature APW Staircase

RIUH gathers Malaysia’s best artistic pillars – music, visuals, and even culinary to be hosted under one roof.

Behind Guard House

Gong Xi RIUH Carnival

Toilet behind The Bookmark Khoon Hooi spring/summer 2016 Fashion Show

Community Yoga Class Staircase to the Uppercase

Bamboo Shelter sculpted by local The walkway between The Bindery and Uppercase sculptor Co:Lab Collaborative Practice

The Canopy, The Bookmark, The Bindery and are selling pre-loved items

Co:Lab Part I APW- Art Printing Works

PEOPLE

LIEW KAR KAR | HONG XUE XIN | CHEN WEE JIN | LIM WEI SHAN | OOI NEN SHENG

History of APW Late 1900 early 2000, print media started to die. Rebrand, downtime and empty space. Refurbished to something generates money. Pulp PPP Coffee rebranded into Pulp. Test of concept. Remain the structural and artifacts from printing day. Bar top table, Old printing machines. Better way of Hipster, not commercialist. Breakfast Thieve Raise floor, to presented like an old kampung house and give good view Recycle railing, repainted. Aluminium Frame, to keep out heat and control the indoor temperature. New polycarbonate roof, for sunlight and trees.

Ee Soon Wei, CEO of Art Printing Works (APW) Soon Wei first stepped a foot into the family business by embarking on a personal project to conserve The Royal Press (TRP) into a museum, where he successfully obtained a grant from Sime Darby Foundation. In 2009, after checking in to the family’s commercial printing facility APW, he was alarmed to discover there was a large debt to be settled. Upon getting appointed as CEO, he laboured hard to pay back what was owed, be it through chasing payments from customers, selling old machinery and trimming down the cost of print operations. “It was becoming clear that the print business would not sustain APW for long,” he said. It was necessary for him to make a pivot—and this would mark the turning point of APW’s transition from printing into real estate. With the empty warehouse space available for rent in Bangsar, Soon Wei envisioned a ‘creative campus’ where people could come together to meet, be inspired and indulge in culture, through food, art and events. It all started with a cafe called Pulp by Palheta, which was then rapidly followed by other exciting F&B setups like Kaiju, Breakfast Thieves and Proof. People soon started calling in to host their parties and events at APW; Soon Wei also worked on a co-working space in the floor above a now-smaller printing facility which boasts a pocket park and more.

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Design Keep it cohesive into one kind of atmosphere/vibe. Turn old things to something. Reusability and sustainability. refurbished Use lighting to change the atmosphere and suite funchipster tion. cohesive atmosphere and vibe Rebrand,revolution and transition point of APW. reusability and sustainability Collaborative with PAM. rebrand Keep it as original as possible. Treat the tenant more like a partner. Feel involved. come out but don’t come in Come out but don’t come in. Create new. create new Raw vibe. raw vibe

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PEOPLE

Mcbe, 52 Barbers

Daniel- Airstream

Everything follow by the flow - How Mcbe established the 52 Barbers Shop.

Interested crowd - Blend of local and westerns - Safety, private property with gated. - Spending power high Retired daddy - Startup Airstream Challenges - APW events, no under the shade & parking Target Audience - Chill and lay-back, Friends, try new things Competitors - Instead of fighting, compliment. Creative Hub - Co- working space, people express their fashion, hipsters Rental - Good price

Mystery Shoppers - APW evaluate the quality service. Neighbourhood - Client comes naturally, yoga, church and market. Creative Hub - It depends how people look at APW. Passionate - Passionate, attract people- than money will come to you. Challenges - Lesson, thing that you realize and grateful for something. Operation - Set rules 10am-6pm, work life balance. Free Marketing - exposed to magazines and media. Atmosphere - A second home

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PEOPLE

Friendly environment Great photography spots

Chill Funky Energy

A good gathering place

Safe Attractive vibe for young generation

Great instagrammable place

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Visitor and Staff We interviewed several participants at APW. Since most of the attendees came to eat, they didnâ&#x20AC;&#x2122;t know it was a cultural center. The level of consumption average is quite high but is acceptable for them because form them APW is a great instagrammable place and the atmosphere here is good. Beside that they also think APW has a good restaurant, so people will spend more. It has a funky and chill vibe there. People also think that here is the family friendly environment. Statement from a Malaysian citizen, he states that the strategy APW is good which meets the supply (APW) and demand (Bangsar community).

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Hipster effect the cultural in MALAYSIA? Evolution of the Hipster

How millennial fuelled the rise of ‘hipster’ culture in Malaysia Who’s a hipster?

“Trendy”, “different”, “cool”, “pretentious”, and “vintage” — these are some of the words which Malaysians interviewed associate with the hipster culture. Most agreed that hipsters here are people who try to be different from the crowd, and are often seen as trendy or fashionable. They like to visit artisanal cafes, Ever evolving While the hipster culture has flourished in Malaysia over the last two decades, it is not clear how it could evolve, the experts said. Reiterating that some Malaysian have taken to the hipster culture to differentiate them socially and find a sense of identity, noted the presence of a dominant and affluent middle class in the country, who have the means to pursue such a lifestyle. 39

For some in Malaysia, a hipster lifestyle is in fact something to aspire to, notwithstanding the reluctance to embrace the label. In contrast, the term carries negative connotations in the US, where it is often used in a derogatory manner and associated with “middle-class trust fund youths”. “It’s in every day Malaysian conversations, where you turn to your friend and say, ‘wah that’s so hipster’. And it doesn’t really connote bad or good, it just very simply describes the visual styling of something and the aesthetics of it.

The chronology hipster originate? Born in America it is associated with white young adults living in urban (often gentrified) areas. The term hipster in this usage first appeared in the 1990s and became particularly prominent in the late 2000s and early 2010s, being derived from the earlier hipster movements of the 1940s.

Who started the hipsters? The word ‘hipster’ was coined by Harry Gibson, a 1940s jazz, bop, Boogie Woogie, and Dixieland pianist. Many jazz musicians were referred to as ‘hep’ or ‘hepcat,’ but Gibson wanted a different nickname. Some started calling him ‹hip,› so Gibson started referring to his fans as ‹hipsters.

What does hipster do for living? Hipsters are often bashed for being consumers, rather than producers. But people forget that consumers are an integral part of any functioning economy. Hipsters limit their consumption of material goods, living five to a flat, shopping at thrift stores, and drinking cheap beer. Co:Lab Collaborative Practice

Evolution of the Hipster 2000-2019 2000 The Emo The Proto-Hipster’s white belt and guyliner make for a soulful combination. 2001 The Emo Redux The skulls on her tour-only Death Cab tee don’t match the skulls on her vans, so it’s not like she’s trying too hard. 2002 The Ashton His PBR trucker hat and faux vintage t-shirt reveal an obsession with “irony.” 2003 The Scenester A gaudy tattoo appears on her chest, and she is never spotted without her iPod.

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Evolution of the Hipster

2004 The Twee He adores his rare-vinyl collection and tobacco pipe. Despite his 20/20 vision, he wears Buddy Holly glasses. 2005 The Fauxhemian She suffers for fashion, wearing a furry hat, boots and keffiyah even during the warmest months. Her new wrist tattoo is the Japanese symbol for beauty - or at least that’s what the guy at the tat shop told her. 2006 The Mountain Man He seeks working-class authenticity, taking pride in his full beard and the fact that he’s often mistaken for a homeless person. 2007 The Vintage Queen She shops at retro boutiques and posts Holga photos on her blog. She has said that the koi fish cover-up tattoo symbolizes “nature and love and peace and stuff.” 2008 The Williamsburg He thoughtfully hangs shutter shades in the deep-v of his white tee, and he’s often seen walking his fixedgear bike around town while texting with his iPhone. 41

2009 -2019 The Meta-Nerd By wearing the popular three wolf moon t-shirt, today’s hipster makes a mockery of herself. She has finally completed her full-sleeve tattoo.

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What is hipster coffee? Specialty coffee is defined as «beans of the best flavor which are produced in special microclimates.”. And often times these “hipster” shops are shops that put a lot of time and dedication into crafting the coffee they brew and really taking the time to make something delicious.

Hipster coffee shop WHAT DOES HIPSTER COFFEE SHOP MEAN? or hipster coffeeshop [hip-ster kof-ee shop]

A hipster coffeeshop names a stereotypical, urban independent café serving high-end coffee drinks with an offbeat, minimalist, arty, or otherwise “cool” style.

WHERE DOES HIPSTER COFFEE SHOP COME FROM? A word dating back to the 1930s, hipster identifies a type of young, trendy nonconformist or their tastes and aesthetics. The term was used to characterize coffee shops as early as the early 1990s, as independent coffee shops became increasingly ubiquitous in the Starbucks-dominated coffee landscape. By the 2000s, the term hipster coffee shop rose with the boom of so-called third wave coffee, characterized by artisanal beans, lighter roasting profiles, farm-to-cup sourcing transparency, and meticulous brewing parameters.

Conclusion Overall, cultural hub, diffusion of culture and lifestyle influence the development of hipster culture in Malaysia. On the part of the hipster culture and lifestyle, it is essential to embrace the hipster authenticity which often presents the unique combination of styles and lifestyle to sustain their identity. In this sense, good strategies in branding and excellent market positioning will attract more customers to experience the space thus create branding awareness of the hipster culture.

Hipster coffee shops, in the popular cultural imagination of the 2010s, may feature selectively sourced coffee and specialty offerings, such as pour-over coffees, single-origin espresso, and unconventional dairy alternatives (oat-milk lattes, anyone?). It is also likely to feature esoteric music and art, and crisp or eclectic interior design. And of course no hipster coffee shop would be complete without lots of fashionably clothed twenty- and thirty-somethings working on their laptops and/or journaling in their Moleskines, bike helmets dangling from their messenger bags.

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HIPSTER COFFEE SHOP IN KL

Spilling the beans 43

The meteoric rise of coffee cafes not just in Malaysia, but around the world — dubbed the “Starbucks effect” — is amazing. In Brazil, where the level of poverty is well above the norm for a middle-income country, cafes that serve premium coffee and sell the coffee drinkers lifestyle are booming. According to research conducted last year by market research company Mintel, a quarter of Brazilian coffee drinkers claim they prefer premium over regular brands of coffee and the market volume for coffee in Brazil is growing faster than in the US, year on year. Two of the most populous countries in Asia are also latching on to coffee culture these days and their long relationship with tea may never be the same again. Many specialist coffee cafes are opening up in China and India — two countries that are synonymous with tea.

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APW’S INSPIRATION THE JAM FACTORY, BANGKOK

THE JAM FACTORY IS PLACE OF IDEA. WE HAVE GROWED WITH KHLONG SAN DISTRICT AND WE HAVE GALLERY, RESTAURANT, CAFE , BOOKSTORE, SHOPPING STORE AND OFFICE. AMBIANCE IS SO SHADY, BREEZY AND WE HAVE YARD AND VIEW POINT OF CHAO PHRAYA RIVER.

BEIJING 798 ART DISTRICT THE 798 ART DISTRICT, ALSO KNOWN AS DASHANZI, IS A CLUSTER OF FORMER MILITARY FACTORIES NOW HOUSING HIP CREATIVE SPACES LIKE 798 PHOTO GALLERY AND THE ULLENS CENTER FOR CONTEMPORARY ART, SHOWING ESTABLISHED AND EMERGING CHINESE ARTISTS. OUTDOOR SCULPTURE INSTALLATIONS SIT ALONGSIDE BOUTIQUES OFFERING QUIRKY FASHION AND ARTSY GIFTS. AL FRESCO BRUNCHES AND SPECIALTY COFFEE ARE THE DRAW AT THE AREA’S CHIC CAFES.

PMQ HONG KONG

PMQ (FORMER POLICE MARRIED QUARTERS), IS A HISTORIC SITE CONTAINING A GRADE III LISTED BUILDING, THE OLD HOLLYWOOD ROAD POLICE MARRIED QUARTERS, NOW USED AS A MIXED-USE VENUE FOR ARTS AND DESIGN. PMQ IS LOCATED IN HONG KONG, BETWEEN ABERDEEN STREET, STAUNTON STREET, HOLLYWOOD ROAD, AND SHING WONG STREET.

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APPENDIX

Creative Hub Precedent Research- People

Interview 01- Audience- Family What do you think about the level of consumption at APW? Quite high, the valet parking cost RM16, even the food also. How do you know about this place? From Google. 47

Do you visit here often? No, First time visiting here. Do you think here is the creative hub? Okay, not bad. A lot of spots to take pictures. What do you think of the atmosphere here? Generally, we’ve just been to one (Breakfast Thieves). Can’t give you too much opinion.

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Creative Hub Precedent Research- People

Interview 02- Audience- Friends What do you think about the level of consumption at APW? Acceptable, is a great instagrammable place. How do you know about this place? From Instagram. Instagram is one of the ways, social media. Do you visit here often? No, there’s so many people here, we’ll come here when we have a gathering.

Creative Hub Precedent Research- People

Interview 03- Audience- Tourist from Canada What do you think about the level of consumption at APW? I think it is medium.

Interview 04- Audience- Model What do you think about the level of consumption at APW? I think it is good. Because there are a lot of good restaurants here. So people will spend more.

How do you know about this place? My friend has visited once before. Do you visit here often? First time

So you visited all the restaurants here? Oh ya, I try the Breakfast Thieves. It’s good.

Do you think here is the creative hub? Audience 01: I don’t think so, not to that level yet. Maybe because we all come to gather. Audience 02: Hmm, I think here it’s, here has the Bazaar. Audience 01: No so, here should have fixed activities. Now it is more like a F&B place. Audience 02: Ya, even the bazaar also once in a blue moon.

Do you think here is the creative hub? Ya, it's got a funky energy to it.

Do you visit here often? Ya, because it has a nice place and the surrounding is very good. For me especially to take pictures.

What do you think of the atmosphere here? Ya, I think it is chill.

Are you the influencer? No really, ya. It’s just a new beginning.

Do you think you will visit here again? Ya, it’s a good restaurant (Breakfast Thieves). I like that.

Did you know there is a co-working area here? We don’t know about that, we just know here is a F&B place.

Are you going to visit another venue(bazaar) here? Hmmm, Ya. I might. I’m from another country. And ya, if it happens, it will be good.

How do you know about this place? I know this from my classmate. Because I used to be a student too. And I also know this place because I work as a model. Because I usually shoot here too.

What do you think of the atmosphere here? Lively, the atmosphere here is very good. We can only come on weekends.

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Creative Hub Precedent Research- People

Where do you come from? Canada.

Do you think here is the creative hub? Yup. What do you think of the atmosphere here? I think it is a very friendly environment. It's good to be with your family too.

Co:Lab Part I APW- Art Printing Works

Creative Hub Precedent Research- People

LIEW KAR KAR | HONG XUE XIN | CHEN WEE JIN | LIM WEI SHAN | OOI NEN SHENG

Creative Hub Precedent Research- People

and watch my performance, then we became friends. and he brings along a proposal and this is how we make friends then we discuss it. So this place started about 2017, the first is gonna be pulp before 2017. Then after a year, so from this barber shop until the end of this road, we opened at the same time 2017, so it’s when we launch and we shout out to the media... I don't really advertise and never advertise about this barber shop. Team APW: Your customer comes naturally? McBe: Yea... because i like this neighbourhood, APW is like a place for everyone, they have yoga class every saturday, they used to have a church, but they just moved it’s called hopsy. They had 2 event space here, even outside here, they have events, free markets, they call it preloved market they sell all the old used stuffs, and many people would like to stay here and they got a lot of expects here, so yeah they come here for dinner and breakfast and a haircut here. so it’s more like a neighbourhood place.

Interview 05- Audience- Khoon Hooi Staff What do you think about the level of consumption at APW? Is quite high. The cafe and showroom. For the rental and i'm not sure because i'm still new. For this people Bangsar we know that it's a very rich people. 49

Do you think here is the creative hub? I think yes. For APW, because like the cafe renovation and the design is very attractive for the young generation and take picture check in like this. What do you think of the atmosphere here? It's quite artistic. A bit like Penang. This is your shop? This is the showroom for designers. Do you think it is worth renting this place? I think yes for him. Because here is actually safer here. It's a guard house there. And is a small showroom. Is safe actually. What is business hour here? Business hours are ten to seven. Except for the public holiday we close. Do you notice the Co-working behind? Ya, I only know about here. So mostly you spend the time here and the cafe? Yes.

Co:Lab Collaborative Practice

Interview 06- Constant Collaborator- McBe- 52 Barbers owner Team APW: Are you the owner of this commercial? McBe: Yeapp Team APW: Why do you choose this area as your business area? McBe: First, everything is just follow by the flow... it’s just what i need,when i graduated from college school, I tend to find a place to open a barber shop, and until my friend told me about this place, and at the same time they are finding a barber who really wants his own business, which is this scale, which is what i want, i want 2 chairs ( salon chairs ) and this is what i want, and the timing is just right. Team APW: So the owner invites you? McBe: Errr.... not really, the owner sent someone to contact me and then they sent the proposal together... we’ve been through like a few stages before we meet the owner. It’s kinda funny, he said the owner will come to ur place, previously i worked in a barber shop, he will come and look for u but he dont want u feel like he is the owner, and then when he come and he just ciao... he just want to see how we generate and the way we work, he don't want like someone just propose something and then u know that i'm coming and do something for him. So after that he contacted me, because I'm also a musician, I sing.... Eventually he came to my place to look for me

Team APW: Do you think here is considered as a creative hub? McBe: This question u gonna throw to people and how they look at apw, it’s not we say it, because this is all about passion, even a barber shop. Look at it, I'm not the kind of guy who puts in a lot of money and makes it nice to attract people, it’s not. What u seeing here it’s all my taste, it's what i want and what i feel comfortable, and show this is my barber shop. The priority is not money but still we need money, we will try our best to do things that we love to share with people, and when we do things great and money will come, we don't put in money to attract people. The creative thing depends on how we look at it, like a piece of art, like a painting. You can say it is worth rm5000, u will give high value to it if u appreciate it. So it’s up to how people look at APW. Team APW: Do you accept walk-in or just appointment? McBe: I don't walk in. Team APW: If u don’t do marketing then how do people know this barber shop? McBe: That’s a good question, from the beginning I never fear of it and never think of it, i only think that i don't do walk-in. First, not many people would know this place. Se Team APW: Do you face any challenges? McBe: Life is full of challenges, to me it’s not a challenge, it’s a lesson, lesson is a good word, i prefer people who don’t say accept challenges. Of course you will get into certain challenges to achieve, but i don’t look at it, i’ll treat every single thing like a lesson that helps us grow. Because when you say lesson it’s a thing that you realize something and grateful for something, challenges are just for you want to achieve something to get, that is just a goal. but the lesson is every second. I used to work in corporate life before, i used to be work in a company where they sell all the properties, then i realise that i don’t like that kind of job scopes, there is no right or wrong, it’s just that it doesn’t suit me, i just want something that people appreciate my talent, i can’t show my talent there, i think my talent is still handcraft,so i play music, but i play full time and do it everyday i realized it’s not a passion anymore, it become a job, turn into a working mode, i don’t like that way although i can find money, i still enjoy the music i don’t wanna turn it into like getting boring and like i wanna sing again. Supposingly this is a hobby, so can’t lose your hobby and turn your hobby like a working mode or something. Then i ask myself, i wanna open a retail shop and i like fashion stuffs, i tend to open a retail shop where sell all the jeans and boots, but back to reality that malaysia people they don’t appreciate these stuffs, and it costs a few thousand easily so i dont think it’s gonna work. After that i always go to barber shop for haircut, and i see why not i be a barber and still can wear what-

Co:Lab Part I APW- Art Printing Works

Team APW: Do you face any challenges? McBe: Life is full of challenges, to me it’s not a challenge, it’s a lesson, lesson is a good word, i prefer people who don't say accept challenges. Of course you will get into certain challenges to achieve, but i don't look at it, i’ll treat every single thing like a lesson that helps us grow. Because when you say lesson it’s a thing that you realize something and grateful for something, challenges are just for you want to achieve something to get, that is just a goal. but the lesson is every second. I used to work in corporate life before, i used to be work in a company where they sell all the properties, then i realise that i don't like that kind of job scopes, there is no right or wrong, it’s just that it doesn’t suit me, i just want something that people appreciate my talent, i can't show my talent there, i think my talent is still handcraft,so i play music, but i play full time and do it everyday i realized it's not a passion anymore, it become a job, turn into a working mode, i don't like that way although i can find money, i still enjoy the music i don't wanna turn it into like getting boring and like i wanna sing again. Supposingly this is a hobby, so can't lose your hobby and turn your hobby like a working mode or something. Then i ask myself, i wanna open a retail shop and i like fashion stuffs, i tend to open a retail shop where sell all the jeans and boots, but back to reality that malaysia people they don't appreciate these stuffs, and it costs a few thousand easily so i dont think it’s gonna work. After that i always go to barber shop for haircut, and i see why not i be a barber and still can wear whatever i want, and still it’s a handcraft, then i straight go and take a barber course for about one year and a half, and i open a barber shop and this is my first one. Team APW: How about your music? Was it a self-learning or music course? McBe: yeah self-learning since 1999. 51

Team APW: Do you have a band? McBe: I don't have a band but i just feature myself mcbe, if i perform at alexis, so it depends what setup and format u want, some setup might need 4 people to perform but I'm the only who sings, on march 28 alexis i have a performance. Team APW: What are your operation costs to maintain this? McBe: Of course they have maintenance fees as well, and I work alone. I just pay for electricity bills and others. I only do 8 haircuts a day maximum, if i wanna go back early then i’ll cancel it. I just want the working balance and it’s very important to me, because it’s a long run, so when u work easily you do things more efficiently, if you overused yourself like i can work until night until 10pm if i want, make even more money... but how u gonna sustain it for a long run? So I set rules from 10am-6pm, after that I still can eat, sleep , play music and do whatever I want. Team APW: The rental to you is low, medium or high? McBe: For me it’s acceptable, but some people say the scale it’s expensive… I don't wanna say how much that is. Everyone says it’s expensive but for me it’s reasonable. To work with cost, first you have to know your rental everything of course, and then you need to count in your ROR… To me this space is expensive but it helps me a lot and saves time to promote my place. You can see I was exposed to how many magazines and media, and they bring in many crowds, it’s because of APW and it’s like free marketing. It helps me just focus on what I'm doing, so for that I think the price is okay. Team APW: How do you feel about the atmosphere? McBe: I feel like home… a second home. It’s a bit weird in business, for business we expect a lot of people to come in, but for me i don't like that much people. I mean i'm not saying i

Co:Lab Collaborative Practice

LIEW KAR KAR | HONG XUE XIN | CHEN WEE JIN | LIM WEI SHAN | OOI NEN SHENG

Creative Hub Precedent Research- People

Team APW: What's the problem and challenges you face? Daniel: Because we don't have a built-in lot, so i don't know if you know about APW has a lot of events, so this area here sometimes they occupied right... Often we have to move in front, and when we’re not under the shade and it rains, the customers kind of get affected, so that’s one issue. Another issue of this place is that it has no parking lot, so that affects us a lot when the crowd comes in but there is no parking, so i think probably the access and parking here is very bad. Other than that it is pretty straight forward, these are the only 2 things that affect us.

Interview 06- Constant Collaborator- Daniel- Airstream owner Team APW: Are you an event company and how you found this space? Daniel: Actually our company is an advance company, so majority of the year, about 30% or 50% of the year we have events, so the other 50% we do not have events, so we decide to pop up a cafe bar, so why we pick APW was we were here before and they actually got in touch with us and they have part of land and just set up this place as well about 3 years ago. They invited us initially and then we came by, we sell foods and pastas before but now it’s just drinks, and why we pick apw because it’s safe, this thing (airstream) is pretty expensive and it's the first one in malaysia from U.S, safety is very important for this thing and it’s private property and it’s gated. The crowd here is very interesting, I would say it is like a blend of locals and westerns, also the spending power here is quite high around this bangsar area, that’s why we pick this area.

Team APW: Who is your target audience? Daniel: I think it is very simple, there is no target audience, is just when we chill and lay back so that’s the whole idea, we don’t wanna like most restaurants or F&B in malaysia. We are really cool and fun, i mean a lot of customers become friends later on, even clients are our customers. I think our target audience is just anybody who wants to try something new and be different, we allow customers to sit inside so that creates a kind of connection.

Team APW: Where and why does this idea come from? Daniel: I'm a shareholder of this company. My dad retired when he was really young, like 45 and he grew up in dubai. I’m local but I didn't grow up here. Then one day he was just bored, i think he was just restless and he decided to startup something, so that’s how the airstream cafe came about.

Team APW: Are you concerned about your competitors? Daniel: No, no at all… Like you see breakfast thieves are doing really well, one of the top one here, and the other is kaiju. Instead of fighting with your competitors so why not we compliment our competitors, we are different… For example they don't really have alcohol other than the bar at the back there, they don't really have chill outdoor seating, so people are allowed to order drinks here and order foods from other restaurants, we really relax with all that stuff. Team APW: Do you require any marketing tools? Daniel: Currently no, i mean i'm an architect and I graduated from university like six months ago. But genuinely the marketing i handle it with my dad and my brothers, so we run the place and it’s pretty okay. We had social media platforms but like i said our biggest business is doing events, this is just drinks so we didn’t put in that much thought into that cafe bar.

Co:Lab Part I APW- Art Printing Works

LIEW KAR KAR | HONG XUE XIN | CHEN WEE JIN | LIM WEI SHAN | OOI NEN SHENG

Creative Hub Precedent Research- People Team APW: Do you consider this place as a creative hub? Daniel: Oh yeah definitely, i mean they have co-working space and few offices, and it’s a pretty creative hub. I mean people coming in to express their fashion, they are taking pictures everywhere and all the ‘hipsters’... I think it’s definitely a creative hub. Team APW: How do you feel about the atmosphere around here? Daniel: Honestly i don't like it that much at first, but when time went on and people started to become more aware of this place and it’s getting better, it’s much better now. I don't think there’s anything like here anywhere else, my friends come by every night, take pictures, chill, lepak and have some few drinks. Team APW: How did you find this place? Daniel: Yeah, initially they got in touch with us because of the rental company, we got a few of these guys (airstream) actually, so they got in touch with us cause they wanted to rent one out, and then it didn't work out. As time went on, I contacted soon wei, owner of APW and we worked something out…

Team APW: What is the operating hour? Daniel: So that was also another problem, because we put on gage when people come in because of the inconsistent crowd. When we first opened and after rebranded was only 7 months ago, we tried to open in the morning at 10am-5pm, we tried it out for about 3 months and it didn’t work out, we didn’t get much sales. Then we realise we are cafe bar and people coming more during night time, so now from tues to thurs we open from 6.30pm to 11++, on the weekend we open from 3pm until late, the reason being is customer come down here they stay until late, so all these shops they close at 10pm, that’s why we spend more 3-4 hours at night time and we getting good sales, our operating time is very flexible.

Interview 07- Constant Collaborator- Jaws- APW Presenter History of APW Jaws: APW printed everyone and everything, like the entire of Malaysia everything came out from here. But as the year went by, late 1900 early 2000. Print media started to die because people started to move to digital platforms. So work here as well started to slow down because they won't get many contracts to do printing. So what happened was there was a lot of downtime, there was a lot of space empty because people are not going to use it anymore. So that's why we decided to rebrand the entire thing. So we realise that we have a lot of space but we are not necessary using them, so how can they refurbished the space into something we can use and its gonna make us money.

Team APW: Do you think this is a good price for your rental?

Jaws: So we came up with the concept of reusable space by keeping the main facade, by changing the inside changing the software of it. So we started here, all the print will move back to the factory. So this whole roll was empty up the space and started pitching the F&B owner business owner. But the problem back than, this is about 2012 when we first started, no one's heard about things like this before. Nowadays yes, people are changing the warehouses into event spaces and things like that. Back in 2012, they did not hear of it. So a lot of answers we got like Huh?? Can do one argh?? No lah, won't make money lah. Huh?? Factory mehh? You know that kind of thing. I mean I don't blame them. Because they never seem things like this in KL. Right until we got a friend from Singapore right. So this guy, Marcus, which owns PPP coffee in Singapore. So he brought Marcus bring down the PPP coffee down and rebranded into Pulp.

Daniel: Sure but technically... if u look at it logically we’re not eating a lot of space, we on road. I understand that we have a lot, but at the end we can’t complaint, and if you break down and do the numbers, it’s actually not bad at all. It’s safe and we can leave this guy here.

So this the very first F&B even with all this like empty, crack. This the first one when we open, it's the test of concept. Right, and then we pick up very well. So then we decided and we realized that. Looks, this work. So we're gonna do something on it. Right.

Team APW: Do you mind we ask about your rental? Daniel: When we were here before we didn’t pay much rent, that’s 3 years ago. Then we left because we were busy with events. I think before there was a percentage of sales, now we have a base rental below 2k, we still pay around 300 for water and 5% of our sales…

Co:Lab Collaborative Practice

Co:Lab Part I APW- Art Printing Works

So let's go look at Pulp coffee first and then we can continue the story as well. Okay? Pulp Jaws: This is Pulp, the original building itself has remained unchanged since 1960. So the structures are all the same, we took out the wall so then the light goes in and once we go inside as well and you follow through the rest of the F&B spaces, so you see that a lot of stuff inside are also remaining artifacts from our printing days right. You know what I mean once we go into it. They just refurbished everything to the Pulp to use. So this is Pulp, as you can see the structure remains the same, never changing we didn't break down. We only took out the wall. Even this is still there from 1960, alright. We just refurbish everything to use to make it become a coffee house. This bar top table. This is actually one of the old printing machines. So obviously we are not using it anymore but now it’s used for display sometimes people come and take a smoke and sit here as well as a bar table. This was something that is originally here. We decide not to remove it because it adds a little bit of character to the spaces. You can see all the spaces here we keep it very small. Reason begin we don’t want it to be very commercial. The idea is to keep it exclusive, that some little amount of people can come to enjoy it. But once you go too big, it is going to be too crowded even for the people working here. Temperance: Will it be commercialist? Jaws: Yes, correct. So everything here it's a little bit like a hipster, like a better way of hipster. So this is Pulp. That’s it, it’s all you see, behind is the kitchen it’s all about it. So let's move.

Breakfast Thieve This is actually brought down by one of the Malaysian. The concept is from Melbourne. So the original Breakfast Thieves is still in Melbourne. But we bought the brand down, and so the Malaysian ran it. So this is the one and only Breakfast Thieve outside of Australia. So this our second tenant, if you want to go inside, you also can go inside and have a look. It’s pretty much the same thing as Pulp. You can see the structure, the roofing and all the pillars. Everything is the same in 1960, we didn’t change anything. All we did was break all the walls put in glass facade and we raised the floor. The only people we always ask is ‘oh, you raise the floor because it is like floating water?’. It’s none of this, it’s just to be presented like an old kampung house. To give a little bit more Malaysian feel. And to give like a good view point. When these people are sitting down here doesn’t look like it doesn't look as great when you sit down outside, if you want the people watch out. Jiayi: All the railing recycle? Jaws: Oh ya, this all from 1960 we recycle and painted it to match this green because that is the facade doing. You see all the green? This kind of green, wood and cement. Jiayi: Okay. Jaws: You can see the structure we remain the same. The only thing we change is this frame. This frame you see? This aluminium it’s basically the frame to keep out the heat, and to keep the temperature inside a little bit more control, because if not it is going to be a Zinc roof and the heat is gonna to come inside. Other than that

Co:Lab Collaborative Practice

LIEW KAR KAR | HONG XUE XIN | CHEN WEE JIN | LIM WEI SHAN | OOI NEN SHENG

everything you see is from 1960, the wall and the roof . We break down the roof to glass to feel a bit more comfortable. Jiayi: The polycarbonate roof there is also the new one? Jaws: Ya, the polycarbonate roof, yes. We change the roof so let sunlight in because we plant the tree inside. You know. But the rest is the same and this one can actually be open. Say people do a lot of work private gatherings or private events here. All this actually can be opened up to become one big area. 52 Barbers This is McBe, Bryant Mcbe. He is the Sarawak Hokian musician, rocker, jeans, tattoo, long hair kind of guy. But he also cut hair. So we told him why don't you come and open a shop here. So that is what he did, this is the gentleman only barber shop, works appointment only. It's called 52 bubble. So here is where he cuts hair and does all the grooming. Also on Friday night, this facade can also be open because he is the rocker musician right. So this space he corporate with Airstream. I will tell you the story about Airstream later. It’s kind of Friday music night. So he opened this space. You can see the guitar inside and hat somewhere inside there. People buy drinks and whatever from here and watch. So it’s become an event everywhere. You guys want to come by, come by Friday night, then you can have a look how it’s right. Folio, Proof Pizza + Wine So this is like the two in one. This is Folio and that is Proof. Folio is a premium pasta bar. They make all the pasta themselves in-house and that Proof they make the pizza themselves as well. There is a core oven inside there to make all the pizzas. So this is owned by the same person. That's why if, maybe later. When it open you can see a hall upstairs where you can walk through and go to the other side. Because it's the same brand but they split. So this is the Proof pizza and that is Folio pasta. Alright, I think maybe from the window, you can actually see there is a customized oven, maybe from here you can see. It shines all the way to the end. Overthere, it shines like gold. See the gold tiles. Yup, that is a custom imported from Sicily in Italy. Made with the volcano stone. And it cost about 15 thousand, a premium oven. So, now we have breakfast, we have coffee, we have some western stuff you know pasta and pizza. So then we decided, okay look we need some more Asian flag things. So they brought us to Kaiju. Kaiju Kaiju is a very weird concept, somehow it's work. Kaiju are very split as well. It's either you really like it or you don't. Reason why Kaiju is a fusion restaurant, it's Thai and Japanese fusion. So, it's a bit weird, because it's like Thai and Japan. People don't feel it together. But that's the experiment that we try to do. So the flavour here is all very bold and weird. If you like it, it is good for you. If you don't, then you are not gonna like it. Alright, but this place also really does well, especially during dinner. So this was, I think later I'm gonna show you guys we have our own in-house design team. Which I think you guys can related to. So they design this thing and they also did the origami dragon. You see inside the giant dragon inside. They also design that one. And that things light up at night. So all that is done cupboard and manila paper. And everything else inside is actually very simple. We use a lot of beer buckets, beer boxes as stools, and a very simple design. We capture the floor, the flooring is the same. And even the storage up there is also the same. We just empty the space and make it into the restaurant.

Co:Lab Part I APW- Art Printing Works

LIEW KAR KAR | HONG XUE XIN | CHEN WEE JIN | LIM WEI SHAN | OOI NEN SHENG

Jiayi: So usually they will get their own designer from outside?

Right, we go upstairs but it's really nothing much, it's a small Japanese style tea house with a bar that serves yogurt and then seating areas. You can even see from here, you see this. That also a conveyor belt that was just left behind.

Jaws: Usually no, because we try to keep it cohesive into one kind of atmosphere, one kind of vibe. So the whole thing is designed by two architects and interior designer. One is the interior design that house we have, it's called Pow Idea.And the other one, is this girl. I forgot which firm. She calls Amy, she is the one design Breakfast Thieve and if you don't know. There is another building in Cyberjaya called Tamarind Square, she is involved in the design process there as well. Tamarind Square looks a lot like APW, because that is the vibe they try to bring over. So it is pretty much the same. Alright, so we have this last little bake here, we don't know what to do as well, it's a left over machinery. So we decided let's make it into a bar. So if you see this bar top, this was actually the actual machinery, which was a conveyor belt to move paper. All the way to the end. So it moves like stack and stack of paper from one end to the other and it's comes to the middle. See this middle bake here which is cemented, all the paper drop down for people to collect. So we just cemented it in, we cut the back because it's all the way to the end, we cut it and then now we use it as bar top, bar table. We never move because we didn't want to move it because we think it has charm and too it's crazy heavy to move. So we decided to just leave it there. And the things we cut off, some of it we put it here. And this is part of the conveyor belt as you can. So it's become a bar top table for evening seating. So we put the high chair here. The chair you see here. So they can have their drink as well. All about finding a little different way, maybe a little out of the box way to use space that people never thought about using it before. 57

Case in point would be this one over here. This is actually just a hole in the ground right. So what we decided to do is this, this part. And then all this stair than you may see and have light underneath all have lights and light up at night. And you see all these little boxes at the end with the pillar, so it is actually a tool triangle. What we do is actually all triangle, we put it here as a seat and put a pillow on. So, it becomes seating every way on top and everything. And then even this is, all the people like to sit here during when we do operate, thats little stool like holders I will say for your drinks. And you put it inside. So people do like this like lay down here. And the drinks they out there and chill here. A lot of white people like this, they love it. Especially on weekends, we open a little bit early, we open about two pm. They all come and sit here and the sun is a little bit bright, so I guess the suntan a little bit as well, and sit here and hangout. So, if you think about it.we didn't put this on all this it’s gonna be the dead space or we just to hack it and do some else they way is good, and it gonna cost a lot of money right? So, a simple, cheap solution. Alright, so we moved to the back. To the last restaurant before going up stairs. The Famous Staircase & The Good Co. Cafe A lot of people like it here , not because of the restaurant because of the stairs. Now the stairs really pissed off. Because in terms of design we didn't put much thought into the stairs. Literally just metal piping and concrete. And that it's. Right, but if you google or if you hashtag APW Bangsar on Instagram 8 out of 10 pictures is because of the stair and we like meh. We make everything here to take pictures off. And only people take pictures off the stairs. But I guess it works right. So that is why we put the hashtag over there. Because people like, they don't tag us, and everyone doesn't know where this place is. So, you know what free marketing tools are for us since people are taking pictures of it must put the hashtag there so that people know it is from here.

Co:Lab Collaborative Practice

Temp: From the last bar izit? It’s the same one. Jaws: Oh no, it’s not the same. That one there, and this one here. Temp: So this used to be a long warehouse. Jaws: Oh yes, this used to be a long warehouse. Correct. Jiayi: So the machine is existing and original at this place. Jaws: Yes, we didn’t move it. It was there, we decided to put this platform on top of this so now it has become a seating area for people to sit down. Temperance: So the whole machine is still here? Izit? Jaws: No, not the whole machine. We got a crop. This is like the one at the back, the conveyor belt. It's actually long all the way to the end. But if we do that, that is not space for anything else so we crop. So ya, that is The Good Co. Cafe. Feel free to come upstairs later. Not crowder, than you can go inside to have a look, because right now everyone goes in can’t see anything. So that’s F&B. Bamboo Shelter Like the theme here, if you guys don’t realise it’s all about reusability and sustainability, you know things like that. We decided to hire a Malaysian artist, he is a sculpture builder to do this bamboo shelter, it’s out of bamboo. It’s really nothing much, to give a good shelter for people, who want to do nothing. Probably you want to sit outside. People come here hang out, take picture things and that. It’s just some things that add a little bit more vibe. I forgot to show you guys one thing, but if you can go from there. So far you guys are good? Alright, cool. Airstream This used to be the capsule that used to transport astronauts from the base station to the spaceship. Huuuu, shot up. So that the whole trip, this is what they used to use. Obviously this is the modified version of it. Once it opens maybe after the presentation we can come down and have a look. Inside is clear out and it’s a bar. This actually opens up and this place they serve alcohol. And then it’s also sitting inside, if you think it’s too hot then you can sit inside if not they are serving from there. So that serves like lemonade, alcohol, sandwiches and pasta. You can see their menu right over there. That’s what they do, they collaborate a lot with Mcbe the musician. To make this whole space a little bit more lively. Jiayi: can I ask how much do you change per head?

Co:Lab Part I APW- Art Printing Works

Lighting Installation Later you meet the designer, this person his name is Jun Ong. Jun Ong is a light artist, his design light sculpture. He works with us because he has an office here as well. I donâ&#x20AC;&#x2122;t know. You guys know Jun Hong? So this one is his creation. He won the light sculpture awards a few years back. I think this is back 2013 in Singapore. This is what he built in Singapore. Then the issue was when the competition was done right. Everything settled he won, now he has no more cash to bring this back to Malaysia. So call one of us, and we say we bring it down for you, but then you put it in our space. And then he said okay, cool. Because at the end of the day, if I don't put in here. Where are you gonna put it? The bolt It's called the bolt because all those lights are LED program lights. And they move like lighting sort of fashion. If you come here at night you know what I mean. This place becomes a hangout space when we do markets or events even during evening people are eating or just waiting for food or they are having drinks and want to cheer here. They can come out here and just hangout around here. We did yoga here as well before if the weather allows it, it's not too hot. What is cool about this is, now it is benches because it's day time. Kaiju and Proof are very famous at night. For dinner it's going to be packed. So now we decide, okay it does overflow and we need to get more people in, then we can always like to make it modular so it becomes a table. Like all those seats here, so we have extra two four six. About 18 people sit down here. So that is one of the things we try to maximize in terms of space. Alright, so that basically in terms of F&B. So now we're gonna move to a little bit more to event spaces we have our co working space and then all the little features in between. So far everyone is good? 59

Co working Space First co working space back to 2013. Now everyone has so much working space. Back then there was a product concept. This is where it started. That's you can see it's a little bit more laid back. Because you see coworking space like Common Ground all like very atas very high sold but this is not. This very low, very low key very chill because targeted for every different kind of crowd. We targeted a lot of creators and we care for digital nomad. So now it's February, that's why you can see people. It's not very busy, but it gets busy around June, July , August and the end of the year. Reason begin I can say for digital nomad June July August is summer for all Westerners. State and Melbourne, Australian. So what they do is packup. They come down here and this is where they set base. So they come here and work out of here for a few months in-between they travel Bali and then they come back they go to Phuket and then they come back and they go to Vietnam they come back so this is how. So during June July August. Slot of Westerners here all digital nomad are working and once they are done they leave. So the left here is a more permanent one and more Malaysian / Asian. So a lot of companies here. As you can see even the space itself follows some theme of the same colors. All the structure, structure stuff remains back. New coat of paint. This whole thing is the ink releasing machine so back then it doesn't ink automatically so it's needed to crank and get the ink going. If you don't crank it it doesn't ink. Ink doesn't come out right. So it's spoiled and no one uses it anymore. It's too heavy because all this is solid metal. Back then they created solid metal. So we decide, you know what. Let's make it into a bar top. So this is where the community manager of the whole space usually sits down usually. So if you need anything you can find the person here and hang out. So it's become a little discussion area. So all this room you can see is basically a startup. So you can work here as a single person. If you're a freelancer, if just one person is right. So you can come and sit outside. It's called hot desking so hangover if you do you ciao. But say you're startup you have few people under use, three four people lag Co:Lab Collaborative Practice

LIEW KAR KAR | HONG XUE XIN | CHEN WEE JIN | LIM WEI SHAN | OOI NEN SHENG

which starting up company right. But then obviously you don't have the cash flow to get the whole office for yourself so this is the solution. You get like a little room and can fit about three four five people. So if you get the room it's yours. So how they decorate the room it's up to themselves. They want to make it fancy they can make it fancy. Meeting room. This is Mr Speedy, they are like grab delivery. So if you want the parcel to be delivered real quick, you get them from the app. And then you give the parcel to them. And then will deliver for you. Okay, so then this is the pantry area. People come have their coffee and have their lunch. And then we created the outdoor space. So this is the outdoor space because we needed a place for someone to come and hangout if it's too cold or they want to have a cigarette or something. This is the hangout space. And also because we do a lot of physical activity here for example like Zomba yoga all the community events. So we needed the facility so that people could shower. So we created this outdoor area. The toilet and the shower room are all here. And this is the hangout space. Even these two big things you see right. This is actually a giant vacuum, it's used to suck paper. Like all those very very bits of paper once they cut it all those bits of paper. This will suck it out and it's blown outside into a big dumpster. Where people come to collect and throw right. Obviously we don't use it any more. So we cut them up and then we put some light inside. And then at night we turn it on and it becomes a light feature. Even the pallets, this was the pallets we used for the forklift to carry paper and now we just reuse them as planters and place for people to seat and storage. Even though these boxes are all storage boxes, all of them can be opened and used for storage. So we use them when events come up, all goes down for the events. Maybe we turn them sideways or back them up to become like a showcase cabinet sort like that. Okay, right yup. So there is the toilet. That's the entire coworking space. Alright, questions. All good. Jiayi: can I ask how much do you change per head? Jaws: It really depends. Because it has a few packages. Hot desking is obviously the cheapest one. Hot desking basically means. You don't have the desk yourself. So you come in. You just see whatever free space you got and do your work and then ciao. Right, so that basically is the cheapest one. For a month, 300 ringgit. There is also a private desk which has the desk yourself. You have a locker yourself it's a little bit more expensive. It's about four fifty. And then you got the rooms, rooms is about two thousand each a month because rooms can fit above three four five people. Jiayi: Okay, thank you. Jaws: Cool, no problem. Alright, let's go downstairs and then we continue. Event hall The co working is the one first started so while this is going on. A lot of people were like the buzz started. Oh APW what's going on. So then we decided, there is a market here to do something. So we slowly started clearing up more space. We moved all the machinery out. So you see all the yellow lines are where the machinery used to be. You continue to see it later on everywhere along the APW as well. This was actually the yellow line. Because we need to mark it for safety purposes for all the machinery here. But right now all the machinery is not here. But we left the yellow line here is the sort of the project alumni. So we started moving into event business. So this one was previously a storage facility. And right now we clean it up. Put a new roof, air-conditioning, and light. And now itâ&#x20AC;&#x2122;s a big event space. So this is about 3100 square feet we use for all kinds of things: concerts, talks, seminars, markets where we want to throw parties, launch parties for brands. The total use of event space is four. So this is how it is.

Co:Lab Part I APW- Art Printing Works

LIEW KAR KAR | HONG XUE XIN | CHEN WEE JIN | LIM WEI SHAN | OOI NEN SHENG

You guys came in a good time because it's going to tell how we rebrand ourselves. So previously people are now here hearing about having coffee or F&B in the warehouse area and then everybody came doing this kind of thing. Now everyone is doing the hipsters things to do. Then we moved into event spaces and no one heard about having events in warehouses before. But then everybody is doing events in all this kind of warehouse.

Khoon Hooi Local Malaysian, the dress is crazy. I myself can't afford it. If you can see the price tag over there is about 7000 8000 9000 ringgit a dress. So this is all the Datin and Datuk to come. They are really pretty and really high fashion. Alright, okay now interesting part.

So right now we are actually in a transition point into moving away from event. And to move a little bit more towards more retail and more F&B. I will say it later in the presentation. That's what I say, it's a very interesting time you guys came because we were like from stage two to stage three. Stage two was creating the space from the factory and than now we are moving into event spaces. But right now that's stage two right. but right now we are moving in stage two to stage three where sine where in the middle. It's gonna be cool to continue seeing the evolution of this space. Right, let's go it's very hot inside. Pam These guys are all old very old school Malaysian uncle thinking and we're like the total opposite we are new and then we are fast like to do crazy things. They like huh, can meh. But then we decided to realise that old people that have strength that others don't, they have the facility. They have the resources, they have the money, they have the brain to do it. We are a little bit More young, we have the ideas but not necessarily to have all the resources to put things off. So we decided to collaborate. So we form the district called 82d2 art district and design. Alright, so this staircase it's kind of like a showing of the partnership. So we broke down this wall we put-up this gate and we built this staircase so that it just signifies that now we're partners. We actually can go into PAM at any time, and PAM can come in to APW anytime. This gate is always open. 61

So this is only very recently built. This was less than a year I think because we started the partnership mid last year. And then we move on to do all this thing. The Water Tower Even this water tower was the old water tower from 1960. We are keeping here because it's still supplying water to Union space and all the F&B. And the interesting thing about this water tower is Jun Ong. The light architect I told you guys about also came here. So you see this panel. This white panel goes all the way to the LED. The program LED. And you see this little nozzle you see right. All these things and they go all the way up each stage have this nozzle they go around. This nozzle is a water nozzle. So what they do is spray paint. So along with the mist and then the light switch on at night it's program to run like crazy and mist come out to refract the light a little bit so at nights it looks quite ethereal. It's quite nice, you guys can come at night. But this water tower really comes from an old time. Thank God done Jun. The Bindery The only thing we do is light to change the vibe. It’s great if you guys come at night and come in the morning so you see the bare bone of it. But if you come by at night. It looks very different. Not because we change things but because we use very smart light plays to change the vibe and light. It’s a small thing, it’s just light right. But if you do it right it makes a lot of difference. For example even these pillars are all LED. But you see all these things. All are LED so all of them are LED inside and they light up at night. And we use an RGB controller to control it. So if I have a party say in there I change the light go crazy blink like Sasa a bit. But if the day is Christmas I change the light to green and red for them. Celcom I change it to purple and blue to suit their brand. Milo comes here to do a lot, so we change it to green and white. So there is a lot of versatility to light play.

Co:Lab Collaborative Practice

The Future Event Space This is really exciting because if you guys came here about a month ago I won't be able to show you space because this is our latest project in term if what we are doing in APW. We only moved down all the equipment about a month ago. We finally moved it down. So now this place is actually in the middle of thinking about what we want to do with the space. This whole thing was the final remaining factory when everything else had no function. This was still functioning as a factory. Those F&B is going events are going but this is also a functioning factory. But then print media continue to die and die that is no way for us to give up. So we're done, sell the machinery, clean up the entire space and right now what you see is what left tho. So right now we think to make it a little bit like a mall. More F&B and more retail to come in here. And gym too. We think about gym thinking about crystal sound healing. Planning to do that's as well. This is very good for those kinds of acoustics because of those high ceilings. Also even this space here. You guys can come in, just come in. So this also we recently just cleaned it up, if you guys come down maybe midyear. This is gonna be different. Because it's starting to fill it up with F&B, more retail and it's gonna to break it up who ever is coming and whatever they want to do. Previously all this was machinery. You can still see the stuff on the floor is very new. This one is old because the machinery is not here. This one still looks new because the machinery is here. We just clean it and just unplug it and move everything away. This is still very raw working progress. Temp: Before any tenant moves in. You guys are going to like touch up the wall? Jaws: No, we're not. Temp: just remain what it's? Jaws: yes, reason two things. One is we want to keep it as original as possible because you see the pipe is original like that. Two is to say we don't want to keep it original right. Then we give up to the tenants to do what they want to do. Because at the end of the day if I give up space for you, it's not yours. That is why we want to do with all the tenants. All the tenants are here in APW. All have the part in terms of playing and how their end product comes out. That's helpful because if you give them that part. You know hey bro come and do this come and join me and create what he wants to create. That creates a bind that is stronger than just nah. This is the place you're gonna to use it.

Co:Lab Part I APW- Art Printing Works

LIEW KAR KAR | HONG XUE XIN | CHEN WEE JIN | LIM WEI SHAN | OOI NEN SHENG

You know that they are just tenants. But right now I see they have a play in what they do, and how they shake their F&B to be. They are not just tenants they are more like our partner. So they will also work harder because they know they put in effort into this place. So at the end of the day. They have their part to play. They feel a little more evolved here. And that is why we like to do as well. We always like to always be curious about every single person that comes in. What you see here you never see from outside APW. Even if you are looking outside APW. It's started here. For example Proof. Proof started here. They do really fine in restaurants, really high sold Italian style. One dich will cost you two to three hundred. And they wanted to come here. And then we like great. But we don't want you to bring the brand. I want you to create something new. So that is why they create Proof and Folio. And Proof has become so popular now. And they want to open another one at Mont Kiara. So it's came out but doesn't come in. So we have something outside. If you want to come in then you're gonna create something new. The Bindery The most famous. This is what everybody wants to use. 8 out of 10 times what to use something in APW. So we did all kinds of launches here. Party wedding, concert, escape park. In terms of its design. It's really nothing much of it. Everything you see here is the same. We just added light and air-conditioning. Even the zinc is from 1960 it's broken. But somehow people like the vibe. Because it's so raw, if you like the raw vibe this is great right. Because it's already there. But if you don't like it, it's so raw. YouTube and Shoppe.

Co:Lab Collaborative Practice