DESIGN & CREATIVITY DIGITAL MAGAZINE
SEPT-OCT 2010 | 2nd ISSUE
PUBLISHED BY EZZRO MEDIA
FLORA MARCELLA RUSLIM: WONDERFUL ILLUSTRATION
Introducing Flora Marcella Ruslim illustrations, awesome creative young people and illustrator from Indonesia. The goddess of wonderful modern illustration.
© 2010 EZZRO MEDIA
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SEPTEMBER/OCTOBER 2010 - 2nd ISSUE PUBLISHED BIMONTHLY BY EZZRO MEDIA
LIMMIE MAGAZINE FOR CREATIVE PROFESSIONALS
FOUNDER & EDITOR IN CHIEF
PROMOTION
Ezzro Nababan (ezzro@limmiemagazine.com)
Mangara Manurung
GRAPHIC DESIGNER
COVER DESIGN
Designed by Ezzro (ezzro.nababan@yahoo.com)
Flora Marcella Ruslim
BUSINESS DEVELOPMENT
ARTICLES & RUBRICS DEVELOPMENT
Cherry Sarwan (cherry.sarwan@limmiemagazine.com)
Limmie Magazine Creative Teamwork
ADDITIONAL DESIGNER
ADVERTISING SALES
Winda Sesy
Ezzro Nababan (ezzro@limmiemagazine.com)
LIMMIE LABS
READERS CARE & FEEDBACK
Limmie Magazine Labs
0813 8934 3130 (CALL/SMS) | ezzro@limmiemagazine.com
PUBLISHER
LIMMIE MAGAZINE ONLINE
Ezzro Media
http://www.limmiemagazine.com
PUBLISHED BIMONTHLY BY
ABOUT LIMMIE MAGAZINE
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Limmie Magazine published by Ezzro Media for creative professionals, creative young people, expert, creative person, student as bimonthly design and creativity digital magazine. All trademarks presented in the magazine were used only for informative purposes. All rights to trademarks presented in the magazine are reserved by the companies, artist, designers, developers, student, contributors which own them.
COLOPHON: Produce use iMac 21.5-inch with Mac OS X 10.6.4 - Snow
Leopard. Fonts use Belizio, Perspective Sans, DTLProkyonT, DINPro, DIN 1451 Std, 071MKSDBoldA . Software use Adobe Photoshop CS5 Extended, Adobe Illustrator CS5, Adobe InDesign CS5. Release Version: LIMMIEMAGAZINE_2010_02 (UPDATE VERSION 1.1) Sometimes Limmie Magazine updated and improved this recent issue for optimized overall contents with new release version like version 1.1 including overall updated for optimized conceptual design and additional information. Copyright © 2010 Ezzro Media. All rights reserved. Limmie, the Limmie Magazine logo, Limmie Magazine online, Limmeo, the Limmie mobile logo and Limmie mobile are copyrighted and owned by Ezzro Media in the Republic of Indonesia. Limmeo and Limmie mascot logo design are copyrighted by Limmie Magazine in the Republic of Indonesia. Any use of the contents this publication without the express written permission of the publisher is strictly prohibited. All other trademarks are the property of their respective owners.
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our contributors FELIX VALLATTON JOE FLETCHER DESIGNED BY EZZRO WINDA SESY EZZRO NABABAN CHERRY SARWAN FLORA MARCELLA RUSLIM ROSLYN WIRIA CAROLINE F SUNARKO FDGI & CAMPUS CFS ORGANIZER IGDA LUIGI PHOTOGRAPHY NANCY CY CHRISTIAN
JOHAN HERYANTO HENDY FIRDAUS ANDHIKA WIJAYA OLIVIA MEISYE JUFRI ALDRIDGE CHRISTIAN SEUBELAN YERIA PHILA RIZKA AMALIA RAVIT LEVRANN DENNY NOVERIANDI FAZA MEONK ANDHY RAHMAT PUTRA WIGUNA ADRI TIRTOARRAZAQ RIO ADINEGORO FROM SMARTA GALLERY
BE OUR CONTRIBUTORS: How can I contribute in any recent issue Limmie Magazine? Read carefully all the following requirements to be accepted as a regular contributor in every recent issue Limmie Magazine. You just read carefully all the terms below to be accepted as a regular contributor in every recent issue Limmie Magazine. 1. All visual communication design students, practitioners, business owners in the creative industries, beginners, creative professionals can submit their best works in the category of the world of design and creativity to the editor Limmie Magazine. 2. Please send all design work, creativity and your articles through this email: ezzro@limmiemagazine.com with the subject: (contributors) or subject: (article) after the latest edition of the magazine Limmie published on our website. 3. All contributors are expected to be able to send documents in PDF format or Word 2007 document (for Windows) and Word 2008 documents (for Mac) to the editor Limmie Magazine. Include also a brief profile about yourself in a separate document and also send pictures or photographs as illustrations for contributors who wish to submit an article to us. 4. All images or photographs submitted to the editor as an illustration for the need in the
article to be published in the Limmie Magazine required to have a resolution of 300 DPI in TIFF / JPEG. Resolution is needed to produce better picture quality when readers see and read Limmie Magazine. 5. Special to the works of design and creativity such as web site design, vector illustration, digital imaging, digital painting, photography, packaging design is required to be sent in TIFF / JPEG in 300 DPI resolution to be accepted by the editors Limmie Magazine. 6. Contributors who submit works of design and creativity as well as an article without inserting a picture or photo to be illustrated in the article will not be published in the latest edition of our magazine. It is expected to send in accordance with the provisions that have been defined by the editors Limmie Magazine. 7. All contributors who wish to submit design work, creativity and articles to be published in the latest edition of the Limmie Magazine required to insert a recent photo with a resolution of 300 dpi in TIFF / JPEG is sent along with all the documents that you send via email. Note:
that have been defined by Limmie Magazine, outside the provisions of the above we will not publish your article and if not in accordance with the provisions of which we have set. 3. If there is additional material, especially for articles that you send immediate confirmation is expected soon to the editor Limmie Magazine for the entire process of preparation of the article that you submit may be processed again by updating the content of your article. OUR CONTRIBUTORS: Currently our contributors come from the visual communication design students, practitioners, beginners, business owners in the creative industry continuously into our official contributors in sharing their experiences in studying and developing the potential, talent, creativity they have. Some of our official contributors also come from practitioners who work in big companies like Microsoft and several other large companies. Contributors we were given a special room to be able to work and creativity by giving their participation in each new edition of our special edition to realize our vision and mission in bringing together the synergy of design and creativity in the world of the future.
1. Limmie Magazine Editors will reject all work and articles submitted if the documents sent are not prepared in accordance with the provisions of the above. 2. It is expected that all work and submit your article in accordance with the provisions
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CONTENTS LIMMIE MAGAZINE FOR CREATIVE PROFESSIONALS
SEPT/OCT 2010 VOL. 01 - ISSUE 02 www.limmiemagazine.com
NEW CONCEPT DESIGN
13 In this second issue we present a new face make it easier for loyal readers of our magazine to be read page after page in our magazine more easily and quickly by upgrading the navigation page and the latest design concepts in this second edition. Also Limmie Magazine has given a fresh new touch and focus on ease of reading each new rubrics that we issue in this second edition.
Welcome to New Concept Design & Visual Design of Limmie Magazine.
LIMMIE INTERMEZZO
EDITOR NOTE
12 Some special message from Founder and Editor in Chief, Limmie Magazine that summarizes all the conclusions and summary of special topics, published in Limmie Editor Note.
Notepoint from Editor in Chief.
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EDITOR NOTE
Everything is packaged in a simple writing style and has a hidden message for young and creative young people in both Indonesia and from other countries. Each message delivered in this preface contains a variety of special topics drawn from the world of design and creative development of today and the future and adapted to the development of creativity experienced by young people.
CONTENTS LIMMIE MAGAZINE FOR CREATIVE PROFESSIONALS
SEPT/OCT 2010 VOL. 01 - ISSUE 02 www.limmiemagazine.com
DESIGNERS FOOTNOTE
28 In this second edition we give new touch to the rubric Designers Footnote is publishing a special works of design and creativity of a young designers and professional designers who provide inspiration to other young generation which will become a designer. We are trying to introduce young designers who are gifted to be introduced in his work through this rubric. We provide a separate room for a young designer who needs help to be introduced as a candidate for the next professional designers.
Flora Marcella Ruslim illustration artworks.
DESIGNERS FOOTNOTE
LIMMIE EVENTS
14 In this rubric we publish a special coverage on the latest events are taking place, especially all the events that brought about the world of design and creativity are directly brought by the young generation in Indonesia. Every event that took place brought by each participant and organizer of the event itself, special Limmie publicize their events with one goal in order to provide coverage that can not be viewed by some young people who do not attend these events.
The 1st Indonesian Graphic Design Forum (FDGI) & Campus event.
LIMMIE EVENTS
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CONTENTS LIMMIE MAGAZINE FOR CREATIVE PROFESSIONALS
SEPT/OCT 2010 VOL. 01 - ISSUE 02 www.limmiemagazine.com
VOICE OF DESIGNERS
92 We will provide a new perspective on several issues and developments that could be a consideration for young designers to better focus on their life goals are continued creativity in their lives without having to be restricted in giving birth to the latest masterpiece.
Creativepreneurship for creative young people generation.
VOICE OF DESIGNERS
MEET WITH MICROSOFT UX
Any specific topics that we present in each new edition provides navigation to young designers to be more bold step in starting their own businesses rather than have to do a tedious job that ultimately led them to boredom, which make themselves do not have the desire to create a new masterpiece.
50 In this section we publish a special coverage on the latest knowledge from the world of design and creativity that is packaged in a variety of special topics that give inspiration to the younger generation. All topics prepared in this rubric adapted to the development of the world of design and creativity in the 21st century. Look Inside brings us to better know and understand some of the latest available knowledge in the world of design and creativity that were previously unknown to the younger generation.
Meet with Microsoft UX Part 2: The Creative Teamwork.
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LOOK INSIDE
CONTENTS
SEPT/OCT 2010 VOL. 01 - ISSUE 02 www.limmiemagazine.com
LIMMIE MAGAZINE FOR CREATIVE PROFESSIONALS
LIMMIE REVIEWS
36 We specifically review some recent developments from the world of design, creativity, technology and some of the latest products from the world of ICT that can be considered before you buy and make the product easier to be part of your job and daily life. Any coverage that we publish in this section provide a variety of the latest coverage and even a special coverage on the products of the development by several large companies and other new innovative products will soon be released.
All new generation of Apple iPod family.
LIMMIE REVIEWS
LIMMIE INSPIRE U!
18 Any works that we publish in this section give a new face in looking at a masterpiece in the world of design and creativity that comes from a variety of works created by young people in Indonesia and from the works of other countries are packaged in new ways which have more tersediri force in introducing their works as the inspiration in creating new works in the world of design and creativity.
Inspiring artworks, design, illustration, web, typeface, painting, photography, etc.
LIMMIE INSPIRE U!
We received from several contributors, such as students of visual communication design and also from some of the creative professionals who provide their works to be published in this rubric. We continue to support to the process of sharing experiences and knowledge through this rubric.
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CONTENTS LIMMIE MAGAZINE FOR CREATIVE PROFESSIONALS
SEPT/OCT 2010 VOL. 01 - ISSUE 02 www.limmiemagazine.com
LIMMIE MAESTRO
48 In this new rubric we present the profile of some important figures in the world of design and creativity which are expected to provide a change and an inspiration to millions of young people who read from their own experiences and their journey to create the latest masterpiece. Every experience and journey that we publish in this latest column is expected to provide the greatest impact for the younger generation in Indonesia and other countries to follow in creating their latest masterpiece in their lives.
The naked painting of Fellix Vallatton: Passion of Fellix Vallatton artworks.
LIMMIE MAESTRO
WEBCAPTURE
140 In particular, we publish some new pictures from web sites that produce specific products and development of websites in the world of design and creativity and the development of web sites that offer the latest online service product that we publish on their own web site image. Each web site images that we capture is the result of our coverage on their own web site development including technology development, design, creativity, new ideas from their respective online publisher and some other new online enterprise.
See what’s new and new products and technologies were born in the 21st century.
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WEBCAPTURE
CONTENTS
SEPT/OCT 2010 VOL. 01 - ISSUE 02 www.limmiemagazine.com
LIMMIE MAGAZINE FOR CREATIVE PROFESSIONALS
PHOTOGRAPHY X
118 In this second issue we would like published them photographic works of several businesses in the world of photography that would specifically attend to the latest edition of the next. Hopefully their photographic works can be an inspiration for those of you in creating a new photographic works on your project.
Introducing Luigi Photography: creative prewedding photography service.
PHOTOGRAPHY X
JOE FLETCHER ON LIMMIE
Each photographic works that we publish not only come from the photographer from Indonesia but also from other countries who also became our official contributors to publish their photographic works through Photography X.
24 In particular, we publish articles written by Joe Fletcher, Design Manager in Microsoft’s Unified Communications Group. It is expected that rubric Joe Fletcher on Limmie will give an added value to the young generation in Indonesia, which require input from practitioners who have direct plunge in the field by applying the style and mindset of their own in creating an attractive design concept for the customer.
NUI...Simply Not Natural.
JOE FLETCHER ON LIMMIE
For new articles will be present in the latest edition Limmie Magazine with a variety of new topics that provide the best input for young people who are still studying the world of design and creativity.
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CONTENTS
SEPT/OCT 2010 VOL. 01 - ISSUE 02 www.limmiemagazine.com
LIMMIE MAGAZINE FOR CREATIVE PROFESSIONALS
ARTWORKS GALLERY
94 We publish the works of design and creativity of students of visual communication design and a few other creative professionals who contribute in sending their latest works through this rubric. We continue to receive shipments from the works of design and creativity that is sent by the students in particular to introduce their work to all practitioners and experts in the world of design and creativity.
The virtual showcase for our readers, student and creative professionals.
ARTWORKS GALLERY
ROSLYN ON LIMMIE
74 In particular, we publish articles written by Roslyn Wiria. It is expected that rubric Roslyn on Limmie will give an added value to the young generation in Indonesia, which require input from practitioners who have direct plunge in the field by applying the style and mindset of their own in creating an packaging design concept for the customer.
The A to Z of Packaging Design.
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ROSLYN ON LIMMIE
For new articles will be present in the latest edition Limmie Magazine with a variety of new topics that provide the best input for young people who are still studying the world of design and creativity.
CONTENTS
SEPT/OCT 2010 VOL. 01 - ISSUE 02 www.limmiemagazine.com
LIMMIE MAGAZINE FOR CREATIVE PROFESSIONALS
COLLEGIANSCOPE
64 We publish the works of design and creativity of students of visual communication design specifically to introduce their work to the business owners in the creative industries to be able to consider them to be part of the studio or company that requires young people who have creativity in work.
The official Collegian portfolio gallery.
COLLEGIANSCOPE
MOBILETODAY
All the works submitted by students we have received and we plan to publish continuously through CollegianScope. We provide dedicated space for students to be known and promoting themselves to all the good people of the world of design and creative practitioners in Indonesia and from other countries.
46 We publish the results of the development of world coverage of smart phones, tablet computers, multimedia player and some other smart phone product that we publish in new ways and more interesting. Besides, we also publish a variety of recent coverage about the productdevelopment product-based innovation that smart phone technology has developed, produced and will soon be released by several major vendors and well-known from Asia, United States, and Europe.
The power of mobile technology: Apple iOS 4.1, Google Android 2.2, Windows Mobile 7.
LIMMIE MOBILETODAY
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Konsep Desain Sederhana VS Konsep Desain “WOW” FROM YOUR EDITOR
Good design is a concept design which consists of design elements that more focus into the function of each navigation and features that we want input into the concept design itself. The good concept design is not just to “show off” just to the reader or user who will use your products in their daily lives. By because it was supposed to create a concept that we should not be designed on the basis of our own desires, but be prepared to be enjoyed by all readers and users of a product that has its own design characteristics in the overall design concept design and design elements.
Ezzro Nababan EZZRO NABABAN, (Co-founder & Editor in Chief, Limmie Magazine)
When someone says that I have made a great design actually he did not understand what the concept of design itself, because basically a good design is good and when the design can convey a message to the user, listener, reader, audience directly without having to look at the concept Your design for the second time. A design is said to successfully implement and work if each of these design concepts have special characteristics that are prepared to work in accordance with the placement of its features and function in accordance with the needs that we want to convey through electronic and print media. Not all design concepts that have the factor of “WOW” that’s great and vice versa, not all concept design that factor “SIMPLE” it has weaknesses. Better you create a simple concept design but has distinctive features in the overall design elements than you create a concept design which is too fancy or have a “wow” factor but the loss of distinctive features and not pay attention to whether the concept design that you have created it can work in accordance with the features and needs that you want to show and convey to readers, viewers, listeners, users of your products will be. A little is better than too much, this also applies to how we make a good concept design tailored to each our own creativity. The point is, the concept of good design not only focuses on the factors included only “WOW” into design elements, but focus on the message that I wish to be understood by the readers, listeners, viewers and the people who buy and use products my product. One of the success of the concept design that you have created is how the design concept can work in accordance with its function, not just mere promotion only. Viva La Limmiers =]
BOUNDLESS CREATIVITY. THE END OF BOUNDARIES.
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Limmie Magazine 2nd issue: a Marvelously Readable Magazine The concept of visual design and the latest for which we present in this second issue specially designed to facilitate the reading of each section and the latest features in Limmie Magazine. In this second issue Limmie Magazine present in the layout view (layout design) and navigation pages (pages navigation systems) are designed for ease of reading and finding information in page after page Limmie Magazine with easier and simpler. If the reader to see the layout (layout design) which is the inaugural issue of the Magazine Limmie basis (grid systems) that combine elements of an integrated design of the pages linked directly with the ease of reading every topic of an article or features provided in first edition. Limmie Magazine in the second issue comes in a new face more modest without forgetting factor design concept that enables the faithful readers of our magazine through several innovations and improvement of design elements that we update with fixed insert special characteristics into the new face of the second issue. If the reader can see the illustration below, there seen the latest design concepts in new faces Limmie Magazine that provides easy even better than the concept design Limmie Magazine’s inaugural issue earlier. At the top we made a design concept labels in the table of contents pages of our magazine with more simply but have special characteristics with respect to placement of the title of each article or column that we provided in the second edition and page number of placements that we make greater instead of page numbers in the inaugural edition.
each page Limmie Magazine in the second issue. In the position below illustration we place the label information content of an article or column are available in Limmie Magazine’s second issueand navigation labels that directly connects into each page in the second issue. Design concept which we apply in the new face Limmie Magazine in the second issueis a new design concept that is more focused on the ease of search, find, read the entire article or column that we provide in the second edition of which is connected with the navigation system integrated page that more easily allows readers in reading each article or column are available in Limmie Magazine’s second issue. Ease of reading the articles in each section that we issue in the second issue is one of the most important factor that we consider to change the design concept Limmie Magazine without forgetting that there are design elements in the inaugural issue. Through this second issue we focus on the desire of the reader in to read the entire article through rubrics that we provide easy and quick. Hopefully for the next issue we can offer a new concept which we will continue to improve and develop to provide convenience for our readers to read the rubric that we issue in each new issue of our magazine.
Ease of reading the articles in each section that we issue in the second issue is one of the most important factor that we consider to change the design concept Limmie Magazine without forgetting to apply the design elements that exist in the inaugural edition.
EZZRO NABABAN, (Co-founder & Editor in Chief, Limmie Magazine)
In the middle position, we create a larger illustration with design elements that box is more focused on ease of viewing pictures illustration before entering into this article or column you want to read by the faithful readers of our magazine. Besides illustration we place a boundary line that separates the illustration captions and descriptions from the title of the article or section is in LIMMIE MAGAZINE | 13
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Pada 28 Agustus 2010 bertempat di Es Teler 77, Jl. Adityawarman no. 61, Forum Desain Grafis Indonesia (FDGI) kembali menyelenggarakan acara desain grafis, kali ini berjudul “Clinic: Logo & Branding” yang bekerjasama dengan Untar. Kerjasama dengan universitas dilakukan karena mengusung program acara FDGI yang baru yaitu “FDGI & Campus”, dan acara ini merupakan acara perdananya. Untuk membicarakan logo & brand diundang para pembicara yang expert dan telah dipercaya dalam hal brand building, yaitu Eka Sofyan Rizal (Paprieka Design), Surianto Rustan (Rustan Grafis, penulis buku Mendesain Logo), dan Yasser Rizky (profesional desainer), dengan moderator Resita Kuntjoro -Jakti. Acara yang dihadiri 150 peserta (mahasiswa Untar, Binus, UPH, dll, dosen dan profesional) berlangsung selama 3 jam yang terdiri 3 rangkaian acara utama: 1. Talkshow : mengenai logo & branding, 2. Discussion : peserta dapat berkonsultasi desain logo langsung kepada para pembicara, dan 3. Exhibition : memamerkan 30 karya logo dari mahasiswa/i DKV Untar semester 4, dan 3 karya advertising campaign dari mahasiswa/i DKV Untar semester 6.
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Always Inspire U! INSPIRING ARTWORKS, DESIGN, WEB SITE, CONCEPT DESIGN, ETC.
In the second issue Limmie Magazine, we present Inspire U! in the latest design concept and new layout design that make it easier for the reader in to see the entire gallery Inspire U! that is expected to provide inspiration for creative beings, creative professionals, practitioners in the world of design and creativity.
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Inspire U!
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NUI...simply not natural BY JOE FLETCHER
I want to start by saying I’m not expert on touch and gesture systems, I leave that to the people who get PhD’s on the subject. What I write about and what I have learned has come from several years of working on Microsoft Surface, managing the design team for the Touchpack for Windows 7, and a few other touch based products. These writings are what I have seen and what has become apparent to me from paying attention to the software market. Please take them as simply that.
O
ver a year ago I spoke at MIX 2009 in Las Vegas on the many misconceptions of touch and gesture interfaces. However it looks as if many touch myths and trends are still continuing as software [and hardware] companies struggle to determine just how to use touch and make it effective. Nicknamed NUI or Natural User Interfaces, these interfaces rarely present anything “natural” about themselves and often times appear to take a step backwards in how we’ve thought about designing software interfaces for the last two decades. My exact quote from 18 months ago was “When not done properly, touch and gesture can appear as a step backwards”. Apparently the NNG agrees with me and wrote a lengthy article, Gestural Interfaces: A Step backwards in usability describing the rush job of these “natural” user interfaces often time ignoring well established interface principles in place of trying to capitalize on trends and take advantage of a misunderstood market. Additionally NUI is often used in place of where “touch UI” should be used. NUI can also include things like voice, gesture, tactile, haptic, or other systems, which many times people aren’t referring to when using the term. For this article I’ll be only discussing touch and gestural interfaces for the purposes of having some constraints. As I mentioned in my articles Touch and Gesture Systems: What you haven’t heard touch is but one input method among many we as designers have at our disposal, and it is not good for everything. Apple seems to understand this principle decently, but other companies struggle for some un24 | JOE FLETCHER ON LIMMIE
known reason; perhaps simple ignorance of having solid design heuristics. Touch, like all input methods, such as a mouse, keyboard, stylus, or voice, has problems and issues associated with it, and it should be the designers job to understand these issues. Currently simple things like visual feedback (such as a hover-state you have with a mouse) and discoverability haunt touch and gesture interfaces. In watching the All Things D conference where they interviewed Steve Jobs about the iPad, he mentioned two things critical in thinking about [touch] interfaces when creating and designing the iPad. First, they operated off a basic principle that if they couldn’t use their finger for something, they had failed. Second, he mentioned when they developed the iWork suite of applications, they totally rewrote it for the iPad since it was a different format and input. This is something the apparently confounded Microsoft years ago when developing their tablet computers. Simply adding the ability to touch to an interface isn’t the answer. That would be akin to adding a mouse of a Command Line Interface (CLI). It wouldn’t make any sense. However companies gloss over this fact and feel that adding touch to a mouse based system (GUI) will answer their problems and sell their product. If you want touch as your primary method of input, build a UI that caters to that. No established hardware guidelines have made the ecosystem of touch devices even more difficult. Unlike a keyboard or mouse, which established a singular way to interact with a system, because of the proliferation of touch hardware manufacturers, there is no singular set of hardware principles to adhere to. A mouse at its most basic has a ball, a button, and an on-screen representa-
tion, a keyboard has letters and numbers; touch only has your finger in common and fingers can vary a lot in size. As a result, it’s created a “lack of established guidelines for gestural control”1. Some systems are developed for two points of touch, some have 10, and some, like Microsoft Surface can support up to 52. Devices like Surface and the iPad can be used by multiple people from different angles, creating a need to have a multi-directional UI, thus creating even more instability in standards. All these devices no doubt have their own consistency and standards [although sometimes I’m not sure], but as a field, it’s still in it’s infancy. As a designer, at least make yourself aware of what’s there, why it’s there, and the minimal standards that do exist. Recently systems like Microsoft Natal have gained fame for the ability to control a UI without any touch or connection to the system itself, but simply using hand gestures in mid-air. This of course throws more uncertainty into the system. As a recent user of Natal, I’m very interested to see its use in practice with video games, and beyond video games. It’s not a far throw to think this technology could be used in desktops, laptops, or mobile interfaces. However like touch, I question its ability to be done well in a way that take advantage of its unique properties and incorporate it into a system of use for any given object. I recently came across a video called The Future of Screens, Circa 2014. Some very interesting concepts in the use of touch and in-air gesture. There was some interesting thinking of how to incorporate Natal like air gestures into everyday activities like brushing your teeth while checking your calendar. This felt more appropriate since it was a quick one-off gesture that doesn’t require follow up; a simple swipe of the
hand. However other instances of using touch and gesture while sitting at a desktop throw me back to my earlier articles warning of fatigue and target precision. Why would I touch my desktop monitor for remedial tasks when I have a mouse next to me? None the less, interesting to review and de/construct for your own thoughts. I often wonder why gestures can’t be used for more than software. Why I can’t open my refrigerator with a swipe of my hand as I walk towards it, why I can’t turn off my stove with a thumbs up. I suppose we should refine the technology further. I would hate to start my blender while trying to turn on my TV. Overall if there is one piece of advice for designers to take away, be cognizant of what you are designing. Don’t get caught in trends. Remember your skill and your craft, remember the guidelines you apply to anything else and make sure you apply them to you touch, gestures, or other interfaces. Remember context of use, put yourself in your users shoes, seek out empathy and understanding. I have no doubt we’ll see a convergence of guidelines, practices and principles over the next 3 years, but the more we ignore basic design heuristics and common sense, the longer we subject our users to frustration, learning, and bewilderment at our new interfaces and devices.
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Surface water
This is something the apparently con Simply adding the ability to touch to
Touchpack co
Joe Fletcher is a Design Manager for Microsoft conferences and univer fashion, music, culture,
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nfounded Microsoft years ago when developing their tablet computers. o an interface isn’t the answer.
ollage
Manager in Microsoft Unified Communications Group. Previously he was a User Experience Surface, working between Surface and Windows on touch UI design. He has given talks at multiple rsities around the world on design and culture. In his spare time he enjoys finding corollaries between and design. He continually looks for new experiences to enrich his outlook on design and the world.
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Introducing Flora Marcella Ruslim illustrations. Awesome creative young people and illustrator from Indonesia. The goddess of wonderful modern illustration.
Gallery bisa dilihat di floraflora.deviantart.com e-mail: curious_kidz@yahoo.com © FLORA MARCELLA RUSLIM
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34 | LIMMIE DESIGNERS FOOTNOTE
Flora Marcella Ruslim illustrations Currently Flora working as a graphic designer and illustrator at Young & Rubicam Jakarta, At a time when spare Flora continued to study, read, draw, write, and play while dreaming of great things. Flora hopes one day his work can be useful for the improvement of this world. The journey is still long :)
Flora Marcella Ruslim, lulus September 2009 dari Fakultas Desain Komunikasi Visual, Universitas Binus dan belajar melukis secara non akademis di Bali bersama Pak Huda di Ubud dan Bu Aryk. Awal karir ilustrasinya adalah ketika Flora liburan semester ke 4 memutuskan untuk magang di sebuah agensi periklanan yaitu Narrada Communication, disana akhirnya Flora dipercaya untuk membuat ilustrasi yang dipakai untuk keseluruhan website www.cumacewe.com juga untuk website Sunsilk-Circle of Beauty. Kemudian di semester yang ke 6 Flora mengikuti program magang lagi di Leo Burnett Kreasindo dan membuka kesempatan Flora mengerjakan ilustrasi untuk Mc Donald. Flora juga mengerjakan ilustrasi untuk kalender Bursa Efek Jakarta tahun 2010. Ilustrasi Flora menjadi finalis lomba poster DEEP Indonesia 2008. Flora memiliki hobby meniru gambar tokoh2 Disney Princess & Sailor Moon sejak TK dan aktif menggambar iseng-iseng di buku sketsanya sampai sekarang. Barangkali itulah sebabnya Flora sangat suka mengambar tokoh perempuan dengan mata yang besar dan berkilau-kilau. Saat ini Flora bekerja sebagai graphic designer dan ilustrator di Young & Rubicam Jakarta, diwaktu luangnya Flora terus belajar, membaca, menggambar, menulis, dan bermain sambil bermimpi hal-hal besar. Flora berharap suatu hari karyanya bisa bermanfaat untuk perbaikan dunia ini. Perjalanan masih panjang:)
LIMMIE DESIGNERS FOOTNOTE | 35
All Brand New Generation of iPod Family: iPod touch, iPod Shuffle, iPod Nano BY EZZRO NABABAN
S
elamat datang generasi terbaru dari keluarga besar iPod yang memiliki ciri khas dan perubahan konsep desain terbaru serta menjadi barisan produk generasi terbaru yang akan memberikan inspirasi terbesar dalam dunia desain elektronik di awal abad 21. Apple Inc. secara resmi telah merilis barisan generasi terbaru dari keluarga besar iPod seperti iPod touch, iPod nano, iPod shuffle yang sudah disisipkan teknologi terbaru dari Apple yaitu dengan memakai teknologi Apple iOS yang memang menerapkan teknologi multi-touch yang sudah terlebih dahulu diterapkan dalam barisan produk seperti iPhone 4 dan iPad. Generasi terbaru iPod touch, iPod nano, iPod shuffle memiliki ciri khas dan konsep desain terbaru yang sangat berbeda dari generasi sebelumnya, kita bisa melihat dengan dimasukannya teknologi multitouch ke dalam generasi terbaru iPod nano dan iPod shuffle memberikan nuansa baru yang lebih dinamis dan mudah digunakan oleh semua kalangan usia mulai dari anak, remaja sampai kepada lansia karna sifatnya yang menerapkan teknologi multi-touch yang hanya membutuhkan sentuhan dan goyangan saja pada saat memakai seluruh fungsi fitur-fitur terbaru yang ada di kedua produk generasi terbaru tersebut. Apple tidak hanya memperbaharui produk generasi terbaru dari produk andalan mereka tanpa menyisipkan teknologi terbaru yang mereka sudah kembangkan dan terapkan dalam barisan produk andalan lainnya seperti iPhone 4 dan iPad yang memang bisa dikatakan sukses besar dalam pasar multimedia multi-touch dan smartphone yang rata-rata digemari oleh jutaan pecinta produk-produk Apple. 36 | LIMMIE REVIEWS
Kini, dengan kehadiran generasi terbaru iPod Nano dan iPod Shuffle Apple kembali membuktikan bahwa mereka serius dan fokus dalam pengembangan fitur-fitur terbaru disertai dengan teknologi iOS 4 yang sudah terbukti memimpin barisan dalam teknologi mobile operating systems yang mereka ciptakan khusus untuk barisan produk-produk andalannya. Hal ini terbukti jika bisa kita bandingkan dengan melihat produk terbaru miliki Google Inc. yaitu, Google Android yang khusus diciptakan untuk menjadi produk kompetitor dari Apple iOS dan Windows mobile rupanya belum mampu menjadi barisan produk pertama yang memberikan kemudahan bagi konsumen untuk memudahkan aktivitas mobile mereka setiap harinya.
Courtesy of Apple.
Apple iPod Nano dan iPod Shuffle dilengkapi dengan sentuhan gaya desain yang lembut dan menarik, mungkin inilah yang menjadi salah satu daya tarik bagi barisan produk-produk andalan Apple yang memberikan kesan mewah, elegan, menarik, cantik untuk dipandang oleh mata para konsumen. Ini membuktikan bahwa Apple bukan hanya memproduksi produk generasi terbaru dengan sembarangan, mereka mendesain keseluruhan produknya berdasarkan dari aspek manusia itu sendiri yaitu, menyisipkan faktor segi psikologis dari kebutuhan manusia sendiri yang pada umumnya lebih senang kepada kemudahan dalam memakai produk-produk terbaru sehingga tidak perlu belajar lebih lama lagi untuk langsung mengenal keseluruhan fitur-fitur terbaru serta teknologi yang ada dalam produk tersebut. Jika kita melihat lebih jauh konsep desain dan sentuhan gaya desain terbaru yang ada di generasi iPod Shuffle hampir sama
Courtesy of Apple.
M
elalui iPod Nano Apple memberikan sentuhan ciri khas dan konsep desain terbaru yang lebih dinamis dan bisa dibawa kemana saja tanpa perlu kuatir dengan kualitas produk mereka karna generasi terbaru iPod Nano diciptakan dan di desain khusus untuk aktivitas yang dinamis sehingga bisa disisipkan di dalam saku celana, tas ransel, kaos oblong, dll. Ini adalah solusi terbaik yang di desain oleh Apple dalam memudahkan produk mereka dibawa kemana saja tanpa ada kuatir soal kehilangan atau terjatuh pada saat dibawa oleh para konsumen karna generasi terbaru iPod Nano di desain khusus dengan memakai penjepit khusus untuk bisa menyisipkan diantara sela kaos oblong ataupun celana pada saat kita berpergian dalam aktivitas kita sehari-harinya.
dengan yang ada di iPod Nano dengan memiliki kemudahan yang bisa dibawa kemana saja oleh pemakainya, karna sifatnya yang portable multi-touch multimedia player sehingga dengan ukuran yang kecil dan memiliki variasi warna yang menarik menjadi satu ciri khas khusus bagi generasi terbaru dari barisan keluarga Apple iPod yang memang di desain untuk memudahkan para pemakai dalam memakai produk mereka dalam situasi apapun termasuk seperti aktivitas dalam berolahraga sampai kepada aktivitas jalan-jalan sore bersama teman di taman maupun ke luar kota. Dengan kemampuan menyimpan data musik sampai dengan ribuan lagu kita bisa memakai iPod shuffle dengan lebih mudah karna dilengkapi dengan sistim “buttons” yang khusus di desain dalam generasi terbaru Apple iPod shuffle dan nano. Dengan dilengkapi “buttons” pada kedua produk tersebut Apple memberikan kemudahan bagi para pemakai untuk memakai produk mereka lebih mudah lagi dengan teknologi VoiceOver yang memberikan kemudahan bagi kita untuk mendengarkan barisan nama judul dari playlist bahkan bisa menganti masing-masing judul dari playlist yang ada di iPod nano dan shuffle secara bergantian dengan memakai VoiceOver dan ketika batere sudah hampir habis dan membutuhkan proses pengisian ulang daya ke dalam batere, VoiceOver secara otomatis akan memberitahukannya kepada Anda. Kita bisa melakukannya dengan menekan dua kali pada tombol VoiceOver dan jika ingin mendengarkan menu playlist cukup menekan sambil tahan tombol VoiceOver yang terletak di atas iPod shuffle dan iPod nano Anda. Salah satu fitur terbaru yang Apple masukan ke dalam generasi terbaru iPod touch
adalah menyisipkan teknologi iOS 4 yang sudah terlebih dahulu disisipkan dalam produk iPhone 4 dan iPad yang memang menjadi teknologi terbaru yang memberikan kemudahan bagi para pemakai produk Apple dalam memakai produk generasi terbaru mereka. Apple Inc. telah memasukan beberapa teknologi terdepan ke dalam iPod touch seperti FaceTime, RetinaDisplay, HD video recording and editing, Game Centre, Music, Movies and TV Shows, iTunes, App store, iBooks, iMovie, dll. Keseluruhan fitur-fitur dan teknologi terbaru ini sengaja dimasukan oleh Apple karna hanya untuk memuaskan para konsumennya dan lebih memanjakan mereka tanpa harus belajar kembali pada saat memakai produk generasi terbaru yang mereka ciptakan melalui proses khusus di Apple. Sekali lagi Apple Inc. membuktikan bahwa kreativitas yang mereka miliki melebihi kreativitas dari perusahaan sejenis yang hanya bisa meniru konsep desain serta memasukan teknologi tiruan yang tidak sempurna dan menjualnya begitu saja ke pasar yang lebih sempit dengan harga yang murah untuk bertujuan mencari keuntungan semata dan secara kontinu hanya bisa meniru dan meniru konsep desain dari apa yang sudah dikembangkan dan diciptakan oleh Apple Inc., betapa menyedihkan bagi beberapa perusahaan tersebut hanya bisa meniru konsep desain yang dimiliki oleh Apple tanpa memperhatikan keinginan para konsumen dalam memakai produk-produk mereka. Kesalahan terbesar yang dilakukan oleh beberapa perusahaan-perusahaan besar di Asia adalah hanya bisa menyisipkan secara langsung teknologi tiruan yang memang tidak bisa mereka ciptakan sendiri untuk memberikan kesan bahwa produk mereka LIMMIE REVIEWS | 37
Apple Inc. memberikan contoh terbaik kepada vendor-vendor yang juga memproduksi produk sejenis yang hampir sama dengan apa yang mereka produksi di Apple, mereka memimpin barisan dalam sentuhan gaya desain dan konsep desain produkproduk inovasi generasi terbaru yang secara kontinu menjadi inspirasi yang memberikan kemudahan bagi para konsumen sampai kepada para pengembang aplikasi untuk produk-produk mereka. Melalui generasi terbaru Apple iPod touch, iPod Nano, iPod Shuffle, Apple memberikan kembali sebuah garansi dari kualitas produk-produk generasi terbaru mereka yang tidak akan di dapatkan dalam barisan produk-produk musiman yang hanya bisa meniru untuk memberikan produk-produk kompetitor untuk bisa bersaing dengan barisan produk-produk mereka, akan tetapi semuanya itu tetap kembali kepada pilihan para konsumen sendiri apakah mereka akan membeli produk-produk murahan yang musiman dibandingkan membeli produk-produk inovasi yang berkualitas dan memberikan 38 | LIMMIE REVIEWS
Courtesy of Apple.
Courtesy of Apple.
di desain dan diproduksi bukan karna hasil meniru semata tetapi memiliki ciri khas tersendiri yang mudah dikenal oleh semua konsumen di seluruh dunia dan memiliki daya tarik tersendiri yang bisa membedakan bahwa barisan produk mereka pantas disebut produk modern abad 21 yang bukan sebaliknya disebut produk-produk musiman alias produk gampangan yang berasal para peniru ulung semata dalam mencari keutungan secara kontinu tanpa memperhatikan dari segi kualitas dan teknologi yang mereka ciptakan dan berikan kepada konsumen.
Fitur Retina Display membuat segala sesuatu dalam iPod touch terlihat lebih menarik dan luar biasa, baik pada saat memainkan permainan, menonton video, menjelajahi situs atau memilih koleksi foto pribadi dengan memakai jari-jemari kita sendiri. Resolusi yang dihadirkan dalam fitur Retina Display memiliki resolusi lebih tinggi dibandingkan dengan resolusi iPod
fitur-fitur dan teknologi terbaru yang menjanjikan kemudahan dalam pemakaian dan fungsinya secara keseluruhan.
Fitur-fitur terbaru iPod touch
Ada yang berbeda dalam tampilan terbaru iPod touch, khususnya dalam tampilan terbaru yang lebih elegan dan memiliki elemen desain khusus yang sudah Apple sisipkan ke dalam produk-produk andalan lainnya seperti: iPad, iPhone, MacBook Pro, Apple LED Display, MacBook Air, iMac. Dengan kehadiran iPod touch dalam generasi terbaru Apple telah menyisipkan beberapa fitur-fitur terbaru yang menambah fungsi iPod touch semakin menarik dan elegan lagi, beberapa fitur terbaru seperti: Retina Display, A4 chip, FaceTime Video Calling, HD Video Recording dan Game Center yang merupakan teknologi yang disisipkan berbasis teknologi Apple iOS 4 yang sudah terlebih dahulu disisipkan ke dalam teknologi dan fitur-fitur terbaru dari Apple iPhone 4 sebelumnya. Steve Jobs, CEO Apple mengatakan bahwa Apple sengaja memasukan beberapa teknologi terbaru dan terdepan dari Apple Inc. untuk memberikan kemudahan dalam memakai iPod touch generasi terbaru dengan masing-masing fitur terbaru yang memang sangat berguna untuk masingmasing aktivitas para konsumen mereka. Ini terbukti beberapa fitur-fitur terbaru dalam iPod touch generasi terbaru mampu memberikan nuansa yang baru dan memberikan nilai tambah kepada para konsumen disesuaikan dengan masing-masing aktivitas mereka sehari-hari.
touch sebelumnya. Retina Display memiliki resolusi 960 x 640 pixel yang lebih tinggi dibandingkan dengan hasil resolusi 326 pixel yang memberikan kemudahan bagi mata manusia lebih baik lagi melihat tampilan dalam layar iPod touch, baik pada saat melihat gambar, membaca buku elektronik, membaca dokumen PDF, menonton video, semuanya menjadi lebih tajam, halus dan lebih nyata dibandingkan dengan generasi sebelumnya. Dengan kemampuan fitur terbaru iPod touch seperti tampilan kamera dua sisi yang berada di depan dan belakang layar memungkinkan pemakai iPod touch untuk melakukan telepon melalui teknologi berbasis fitur FaceTime video calls melalui
Fitur terbaru khusus untuk melakukan proses perekaman dengan kualitas video yang berkualitas tinggi atau HD video kini bisa dilakukan melalui iPod touch generasi terbaru. Para pemakai bisa dengan mudahnya melakukan proses perekaman video mereka sendiri dimanapun mereka berada dan berbagi kepada teman atau anggota keluarga melalui email, MobileMe™ dan YouTube. Dengan membeli langsung aplikasi iMovie® seharga $4.99 melalui App Store para pemakai bisa mengabungkan potongan-potongan film, memberikan efek transisi yang dinamis dan beberapa efek tema tertentu untuk foto-foto mereka termasuk juga dengan tambahan musik dalam iPod touch mereka sendiri. Chip A4 Apple menyediakan pemakai iPod touch dengan performa dan grafis yang memberikan daya batere lebih lama dibandingkan generasi sebelumnya. Teknologi chip A4 Apple ini memberikan hasil terbaik untuk kebutuhan mobile. Semenjak awal dirilis oleh Apple, iPod touch adalah dunia untuk para penggemar permainan portable layaknya seperti PlayStation player yang dirilis oleh Sony. Dengan hadirnya fitur terbaru, Game Center pemakai iPod touch bisa menantang teman-teman mereka untuk bermain bersama dan Game Center akan memberikan hasil skor dan peraihan serta menemukan
permainan yang sedang dimainkan oleh teman mereka sendiri. Dengan membeli dan memilih beragam varian permainan untuk dimainkan dalam iPod touch melalui App Store para pemakai iPod touch bisa memilih kurang lebih dari 250,000 aplikasi, termasuk kurang lebih 65,000 permainan dan judul hiburan yang bisa dipilih untuk dimasukan ke dalam iPod touch mereka sendiri.
Courtesy of Apple.
OVERALL PRICE: iPod touch
$229 iPod nano
8GB $149 Courtesy of Apple.
Wi-Fi (Wireless Fidelity) yang memungkinkan mereka untuk melakukan telepon kepada pemakai iPod touch generasi dan pemakai iPhone 4 lainnya melalui teknologi ini. Bukan hanya itu saja, tetapi mereka juga bisa dengan mudahnya melihat apa yang sedang dilakukan oleh teman-temannya atau berbagi berbagai pengalaman dan kejadian penting dalam kehidupan mereka sendiri melalui fitu FaceTime video calls yang sudah disisipkan dalam generasi terbaru iPod touch.
16GB $179 iPod shuffle
2GB $49 RATINGS:
WEB SITE:
www.apple.com
Ezzro Nababan is the founder and Editor in Chief, Limmie Magazine as well as those who founded the Limmie Magazine to open new insights about the world of design and creativity of the future. He’s a young man full of high creativity in producing works of design and creativity and never stop doing the synergy process “share knowledge” to the creative young people in Indonesia, especially to all students of communication design visual who became one of the contributors largest in the magazine he founded.
LIMMIE REVIEWS | 39
Copy & Paste ideas BY LIMMIE MAGAZINE
In the second issue Limmie Magazine, we present a new special section featuring the works of design and creativity that can be the best reference and inspiration for creative beings in the process and develop a new design concept based on results from the absorption of ideas and design concepts that exist within the rubric This design is owned by creative beings.
GRAFIXOLOGY | AHMEDNAGY
SKETCHBOT
JUBLIN
MATT IMUS
40 | LIMMIE COPY & PASTE IDEAS
RESHAD HURREE
HIDDEN CREATIVE
BLUEBIRD DESIGN
VLADIMIR CHERMOV
NIMBLE
SHELTON DAVIS
LIMMIE COPY & PASTE IDEAS | 41
MUNDOSANTO
OLIVER BARRETTE
DRAGOS MUNTEAN
PAULOH DESIGN
CARAYBOO DESIGN INC.
SPOTOCOLOUR
42 | LIMMIE COPY & PASTE IDEAS
New 27-inch Apple LED Cinema Display: Supersize your view BY EZZRO NABABAN
buatan Apple sendiri dan juga dilengkapi microphone serta 49-watt speaker systems yang menyediakan pengalaman terbaru melalui desktop Anda sendiri. Apple 27inch LED Cinema Display sangat cocok untuk notebook buatan Apple seperti MacBook family: MacBook, MacBook Pro, MacBook Air.
A
pple Inc. kembali merilis produk generasi terbarunya dalam barisan Apple LED Cinema Display yang sudah terlebih dahulu dirilis dalam versi 24-inch yang sudah menerapkan teknologi layar LED yang lebih baik daripada generasi sebelumnya Apple Cinema Display yang sempat menjadi produk favorit beberapa perusahaan dan studio diseluruh dunia. Apple LED Cinema Display kini hadir dalam layar yang lebih besar dengan ukuran 27-inch yang memberikan kemudahan bagi insan kreatif yang membutuhkan layar dalam ukuran besar untuk memproduksi dan mendesain konsep desain dan produkproduk kreativitas mereka. Dengan ukuran yang lebih besar dibandingkan dengan ukuran Apple LED Cinema Display 24-inch semuanya terasa lebih besar dan memudahkan proses produksi dalam waktu yang
Courtesy of Apple.
cukup singkat karna di desain untuk memudahkan insan kreatif dan para praktisi yang memiliki bisnis di industri kreatif semakin cepat dan mudah dalam memproduksi produk-produk kreativitas mereka sendiri dengan dilengkapi beberapa kemudahan terbaru yang disediakan oleh Apple Inc. melalui 27-inch LED Cinema Display. Resolusi yang ditawarkan oleh 27-inch LED Cinema Display cukup besar dengan resolusi 2560 sampai 1440 resolusi berkualitas tinggi. Selain itu LED Cinema Display memiliki fitur-fitur seperti universal MagSafe connector yang akan mengisi batere notebook seperti MacBook Pro serta Mini DisplayPort cable yang memudahkan konektivitas yang menghubungkan komputer desktop Apple yang memiliki Mini DisplayPort seperti Mac Pro, Mac mini dan iMac, tiga penghubung USB 2.0 ports. Selain itu juga dilengkapi Apple iSight camera yang sudah disisipkan ke dalam 27-inch LED Cinema Display yang memudahkan komunikasi melalui webcam
Dengan layar lebar yang sangat besar, 27-inch LED Cinema Display memberikan ruang yang lebih besar untuk ide-ide cemerlang Anda menjadi lebih baik pada saat ditampilkan dalam layar yang memiliki resolusi tinggi. Seluruh tampilan grafis dan warna dalam layar 27-inch LED Cinema Display akan terlihat menarik, bagus, cerah dan memiliki tingkat kecerahan warna dan layar yang bisa disesuaikan seperti yang bisa kita lihat dalam iMac 21.5 dan 27-inch.Teknologi layar LED memiliki kelebihan tersendiri dalam produk terbaru Apple 27-inch LED Cinema Display karna memiliki keseimbangan dan cocok sekali untuk layar LCD digital. Hal ini terbukti dengan tingkat kecerahan yang lebih baik dibandingkan memakai teknologi layar LCD biasa pada generasi sebelumnya yang bisa kita lihat dalam produk Apple Cinema Display yang memang di desain bukan dengan menerapkan teknologi LED. Apple Inc. kembali menerapkan ciri khas khusus yang sudah terlebih dahulu diterapkan dalam produk-produk andalannya seperti: iMac, MacBook, MacBook Pro, MacBook Air, iPhone, iPod touch, iPad yang memiliki ciri khas khusus berwarna elemen desain berwarna abu-abu keputihan dan hitam elegan yang memang menjadi ciri khas khusus dalam keseluruhan generasi terbaru dalam barisan produk-produk kreativitas berbasis elektronik, komputer desktop, multi-touch multimedia player, smartphone, dll. Dengan kehadiran 27LIMMIE REVIEWS | 43
Courtesy of Apple.
inch Apple LED Cinema Display, Apple Inc. ingin membuktikan bahwa produk-produk yang mereka produksi tidak sembarangan dalam menerapkan konsep desain dan menyisipkan teknologi terdepan dari Apple sendiri yang memang bisa dikatakan masih memiliki pengaruh terbesar kepada perusahaan lainnya yang ingin terus bersaing dengan Apple Inc. dengan cara melakukan penerapan konsep desain yang hampir mirip dengan barisan produk-produk kreativitas ala Apple Inc. Produk Apple generasi terbaru, 27-inch Apple LED Cinema Display bisa memiliki fungsi seperti iMac dengan cukup memiliki Mac mini yang menjadi tempat penyimpanan data digital Anda yang memang di desain khusus untuk kemudahan menjalankan sistim operasi Mac OS X 10.6.4 Snow Leopard dalam 24-27 inch Apple LED Cinema Display yang memang memiliki layar lebar yang lebih memuasakan dan memberikan kemudahan dalam produktivitas dalam dunia desain dan kreativitas tiada batas. Hal ini bisa kita lihat dalam keseluruhan konsep desain LED Cinema Display yang memang di desain lebih besar secara keseluruhan dalam layarnya dibandingkan dengan layar iMac yang memang di desain khusus untuk kebutuhan pemakai di rumah ataupun kebutuhan studio.
Courtesy of Apple.
Salah satu keberhasilan Jonathan Ive sebagai desainer yang memimpin dan membuat konsep desain untuk produkproduk andalan yang diproduksi Apple
Inc. adalah dia menerapkan sebuah ciri khas terbaru yang memang hanya Apple saja yang bisa menerapkan konsep desain terbaru itu kepada keseluruhan produkproduk generasi lama Apple ke dalam inovasi generasi produk terbaru produksi Apple yang bisa kita lihat sampai memasuki pertengahan tahun 2010. Rupanya Apple Inc. masih terus berinovasi dalam menyempurnakan konsep desain mereka
sampai memiliki ciri khas yang tidak bisa diterapkan oleh sembarangan perusahaan elektronik musiman yang hanya bisa memproduksi untuk mencari profit semata tanpa memperhatikan kualitas produk musiman mereka selama ini. Hal ini terbukti bahwa produk-produk yang diproduksi oleh Apple Inc. memiliki gaya tersendiri dalam barisan produk-produk kreativitas abad 21, bahkan produk-produk generasi terbaru mereka sampai kepada produk generasi terbaru 27-inch LED Cinema Display mampu menjadi tolok ukur dalam gaya desain gadget, multi-touch multimedia player, smartphone diseluruh dunia dengan hasil survey bahwa kompetitor yang ingin bersaing dengan Apple Inc. berpikir keras bagaimana caranya agar mereka bisa memiliki produk yang sejenis yang bisa memiliki fitur-fitur yang hampir sama dengan beberapa produk inovasi produksi Apple Inc. 27-inch Apple LED Cinema Display juga bisa digunakan dengan memakai Apple MacPro terbaru yang memiliki teknologi terbaru yang sudah memakai sistim operasi terbaik dari Apple seperti Mac OS X 10.6.4 Snow Leopard dan beberapa perubahan fitur serta teknologi yang sudah mengalami perubahan terbesar dari generasi MacPro sebelumnya. Dengan memakai MacPro Anda sudah bisa memaki produk
44 | LIMMIE REVIEWS
Courtesy of Apple.
27-inch Apple LED Cinema Display untuk segala kebutuhan proses produksi mulai dari mendesain, menulis konsep desain, memproduksi produk-produk kreativitas Anda sampai kepada pengiriman produk ke tangan klien ataupun konsumen Anda melalui situs resmi produk Anda sendiri. Satu nilai tambah yang selalu diberikan oleh Apple Inc. dalam menghadirkan produk-produk inovasi terbaru yang memang dipersiapkan untuk bisa memberikan kemudahan bagi para pemakai produk mereka tanpa harus belajar lebih banyak lagi dan memberikan kemudahan dalam membantu aktivitas dan proses produksi dimasing-masing bisnis mereka lebih cepat dan tepat waktu sesuai dengan kebutuhan masing-masing perorangan, kelompok, dan perusahaan yang memakai produkproduk Apple Inc dalam menjalankan bisnis mereka.
PRICE:
$999.00 RATINGS:
WEB SITE:
www.apple.com
Courtesy of Apple.
LIMMIE REVIEWS | 45
The power of mobile technology: Apple iOS 4.1, Google Android 2.2, Windows Phone 7 BY EZZRO NABABAN
T
he development of smart phone technology is extremely high in the growth of several new technologies that try offered by several companies that have entered new business areas in addition to her producing their own pledge. Some companies that have dared to produce a smart phone that is applied to the results of their own creation technology are Apple, Microsoft, Google. The three big companies have been able to publish the latest products in the development of a smart phone that has many features that facilitate human life to communicate, exchange information, seek information, listen to their favorite music, watch TV shows, sports, watch YouTube videos and even up to business development that directly connect with some well-known networks that facilitate the development and improvement in their own businesses at large. When large companies like Nokia, Samsung, Sony Ericsson and several other phone technology-based companies continue to produce products based on smart phone technology and allows everyone to communicate in their lives every day hadirlah a new face that offered by Apple Inc. with the release of the newest generation iPhone and iPhone 4 as a smart phone that is fully supported by a 4 IOS-based technology provides convenience in their interaction through the production of Apple’s smart phone in the lives of everyone. Apple released the iPhone dare 4 that directly transform the market by Nokia and Samsung in the smart phone market product even smart phones such as BlackBerry and Palm can be eliminated from the market because some experts predict that the presence of the iPhone 4 has provided a new face in communicating that not only makes phone can have features like a computer that can be brought by any person46 | LIMMIE MOBILETODAY
Courtesy of Apple.
wherever he goes which is often produced by Nokia with the release of a multimedia computer-based phone that provides technology similar to the one on the computer. One of the biggest weaknesses of the products created and manufactured by Nokia and several other companies is that they only rely on one company that assist them in providing additional technology in order to make an additional application into their own products. Instead one of Apple’s success in releasing new products based on their smart phones is how to prepare Apple-based operating system smart phone that was taken from technology-based Mac OS X itself that are applied to the latest technology called IOS 4 which have become part of the overall technology iPhone 4 even up to several variants of other Apple products such as iPad and the iPod family.
With the presence of IOS 4 that fully supports all the latest features on the iPhone 4 then Apple should be proud because they have managed to capture smart phone market which already exist in the market area of its own iPhone today. Besides the development of the iPhone 4 and some other smart phone technology there is a new product that want to transform the technology already offered by Apple through their 4 IOS technology, the products produced by Google is a unique product and quickly accepted by some well-known vendors are already producing smart phones based technologies like Microsoft Windows Phone and to the presence of the latest technologies that try the product offered by Google through the Google Android. Some of the latest products that implement Google’s Android technology into their smart phone
Courtesy of Sony Ericsson.
products is the Sony Ericsson Xperia ™ X8 and Captivate ™ Android Samsung Smartphone, Samsung Fascinate ™ Android Smartphone, the Samsung Vibrant ™ Android Smartphone, the Samsung Epic ™ 4G Android Smartphone, this provides an opportunity The biggest competitor to Google as a primary for a 4 IOS technology offered by Apple through the iPhone 4 and even been able to seize the market in the area of technology-based smart phone inventions by those who were given the name of Google’s Android. But Samsung also not forget the latest technology that has been developed by Microsoft as Windows 7 Phone to be implemented into their latest products that will soon be released in the near future such as Focus ™ i917 Samsung products that use the Windows 7 Phone technology which is a smart phonebased operating system that created by Microsoft. One of the success of Microsoft’s Windows 7 Phone products are they trying to see what is already offered by Apple and Google through the operating system of their own creation with their own products through Windows 7 Phone that is expected to gain a place and even seize their markets in the region-based market smart phone to enter the beginning of 2011. Seeing the development of smart phone-based technologies that have been developed and created by the three big companies like Apple, Microsoft and Google some smart telelpon manufacturers like Samsung and Sony Ericsson are proud that their products based smart phone can penetrate the market with a more distant target range than a few years ago they released their latest phone products. Everyone hoped that by entering the beginning of 2011 these three companies can continue to develop and create a new development of better and create a new service-based smart phone that may at the time of Alexander Graham Bell invented the telephone first he did not think would create a smart phone which can provide the greatest convenience to the modern human life today, but at least he has given a simple secret formula of the first phone technology that carries the current of modern humans in the 21st century can make, create and even expand how everyone can communicate better and facilitate their own jobs through technology-based smart phone that has been present in the
Courtesy of Samsung.
21st century. After all the entire technology-based smart phone that has been developed and provided as a convenience created for everyone to be able to contribute in creating and marketing their own products quickly in reaching previously unreached markets through the web site, but with the presence of technology that is unity in the operating system-based smart phone technologies such as IOS 4, Android 2.2, Windows 7 Phone equally tried to offer so that developers can make and create their own applications based on the needs of each customer and their own customers and that it is also marketed their products
through market-based smart phone technology that combines modern technology such as Apps Store, the Android Market, Windows Phone Markeplace. Ezzro Nababan (Co-founder & Editor in Chief, LIMMIE MAGAZINE)
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The naked painting of Fellix Vallatton: Passion of Fellix Vallatton artworks
F
élix Edouard Vallotton (December 28, 1865 – December 29, 1925) was a Swiss painter and printmaker associated with Les Nabis. He was an important figure in the development of the modern woodcut. He was born into a conservative middle class family in Lausanne, and there he attended Collège Cantonal, graduating with a degree in classical studies in 1882. In that year he moved to Paris to study art under Jules Joseph Lefebvre and Gustave Boulanger at the Académie Julian. He spent many hours in the Louvre, where he greatly admired the works of Holbein, Dürer and Ingres; these artists would remain exemplars for Vallotton throughout his life. His earliest paintings, such as the Ingresque Portrait of Monsieur Ursenbach (1885), are firmly rooted in the academic tradition, and his self portrait of 1885 (seen at right) received an honorable mention at the Salon des artistes français in 1886. During the following decade Vallotton painted, wrote art criticism and made a number of prints. In 1891 he executed his first woodcut, a portrait of Paul Verlaine. The many woodcuts he produced during the 1890s were widely disseminated in periodicals and books in Europe as well as in the United States, and were recognized as radically innovative in printmaking. They established Vallotton as a leader in the revival of true woodcut as an artistic medium; in the western world, the relief print, in the form of commercial wood engraving, had long been utilized mainly as a means to accurately reproduce drawn or painted images and, latterly, photographs. Vallotton’s starkly reductive woodcut style features large masses of undifferentiated black and areas of unmodulated white. While emphasizing outline and flat patterns, Vallotton generally made no use of the gradations and modeling traditionally produced by hatching. The influences of post-Impressionism, Symbolism and the Japanese woodcut are apparent; a large exhibition of ukiyo-e prints had been 48 | LIMMIE MAESTRO
presented at the École des Beaux-Arts in 1890, and Vallotton, like many artists of his era an enthusiast of Japonism, collected these prints. He depicted street crowds and demonstrations—including several scenes of police attacking anarchists—bathing women, portrait heads, and other subjects which he treated with a sardonic humor. His graphic art reached its highest development in Intimités (Intimacies), a series of ten interiors published in 1898 by the Revue Blanche, which deal with tension between men and women.Vallotton’s prints have been suggested as a significant influence on the graphic art of Edvard Munch, Aubrey Beardsley, and Ernst Ludwig Kirchner. By 1892 he was affiliated with Les Nabis, a group of young artists that included Pierre Bonnard, Ker-Xavier Roussel, Maurice Denis, and Edouard Vuillard, with whom Vallotton was to form a lifelong friendship. During the 1890s, when Vallotton was closely allied with the avant-garde, his paintings reflected the style of his woodcuts, with flat areas of color, hard edges, and simplification of detail. His subjects included genre scenes, portraits and nudes. Examples of his Nabi style are the delib-
erately awkward Bathers on a Summer Evening (1892–93), now in the Kunsthaus Zürich, and the symbolist Moonlight (1895), in the Musée d’Orsay. Around 1899 his printmaking activity diminished as he concentrated on painting, developing a sober, often bitter realism independently of the artistic mainstream. His Portrait of Gertrude Stein (1907) was painted as an apparent response to Picasso’s portrait of the previous year, and in The Autobiography of Alice B. Toklas Stein described the very methodical way in which Vallotton painted it, working from top to bottom as if lowering a curtain across the canvas. Vallotton’s paintings of the post-Nabi period found admirers, and were generally respected for their truthfulness and their technical qualities, but the severity of his style was frequently criticized. Typical is the reaction of the critic in the March 23, 1910 issue of Neue Zürcher Zeitung who complained that Vallotton “paints like a policeman, like someone whose job it is to catch forms and colors. Everything creaks with an intolerable dryness the colors lack all joyfulness.” In its uncompromising character his art prefigured the New Objectiv-
ity that flourished in Germany during the 1920s, and has a further parallel in the work of Edward Hopper.
Lausanne in 1922, which continued operation for many years under the control of his descendants.
He continued to publish occasional art criticism, in addition to other writings. He wrote eight plays, some of which received performances (in 1904 and 1907), although their reviews appear to have been unfavorable. He also wrote three novels, including the semi-autobiographical La Vie meurtrière (The Murderous Life), begun in 1907 and published posthumously. Vallotton responded in 1914 to the coming of the First World War by volunteering for the French army, but he was rejected because of his age. In 1915–16 he returned to the medium of woodcut for the first time since 1901 to express his feelings for his adopted country in the series, This is War, his last prints. He subsequently spent three weeks on a tour of the Champagne front in 1917, on a commission from the Ministry of Fine Arts. The sketches he produced became the basis for a group of paintings, The Church of Souain in Silhouette among them, in which he recorded with cool detachment the ruined landscape. In his last years Félix Vallotton concentrated especially on still lifes and on “composite landscapes”, landscapes composed in the studio from memory and imagination. Always a prolific artist, by the end of his life he had completed over 1700 paintings and about 200 prints, in addition to hundreds of drawings and several sculptures. He died on the day after his 60th birthday, following cancer surgery in Paris in 1925. His brother Paul was an art dealer; he founded the Galerie Paul Vallotton in LIMMIE MAESTRO | 49
CreativeMaxx DON’T GO ANYWHERE, STAY HERE.
In the second issue Limmie Magazine, we present a new special section featuring the works of design that could be a reference for prospective young designers and other creative human being who gives a new view about the different variants of creativity in the creative development through brilliant ideas of each creative beings and practitioners. CreativeMaxx packaged in a special coverage on the various works of an odd design, unique, characterized, and can be an inspiration for a creative personality, creative professionals and practitioners. Redaksi Limmie Magazine menerima kiriman karya-karya desain yang memiliki desain yang unik, aneh, memiliki ciri khas tersendiri dalam konsep desain yang berbeda dari lainnya. Jika Anda merasa memiliki karya desain dalam kategori tersebut dan ingin dipublikasikan dalam Limmie Magazine edisi berikutnya, silakan kirimkan karya desain dan kreativitas seminggu setelah edisi terbaru majalah Limmie Magazine terbit disitus resminya, Anda bisa kirimkan karya-karya tersebut melalui email: ezzro@limmiemagazine.com dengan menuliskan subject: (creativemaxx) dalam email yang Anda kirimkan kepada redaksi. Kami akan memilih dari keseluruhan karya-karya desain yang dikirimkan oleh insan kreatif, mahasiswa/i DKV, praktisi, creative professionals, business owner untuk dipublikasikan dalam edisi terbaru majalah desain dan kreativitas Limmie Magazine berikutnya.
Creative Advertisement & Print Ads CANON - CYBER SHOT CREATIVE UNIQUE ADVERTISEMENT
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ROWENTA
LAW & ORDER
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WWF - BEFORE ITS TOO LATE CREATIVE ADVERTISEMENT
COCA COLA - REFRESH ON THE COCACOLA SIDE OF LIFE ADVERTISEMENT
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PURINA PUPPY CHOW
GAIA SHOPPING BAG DESIGN
STADT NORTHEIM
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ESKOM - USE ELECTRICITY WISELY
CEMEX
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VITAE SHELTERS - HELP SO THAT NO ONE HAS TO COME HERE FOR FOOD
HOTWHEELS - KIDS! DO TRY THIS AT HOME
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DURACELL
WWF - IMAGINE THIS IS YOURS ADVERTISEMENT
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NIKON - D700 BILLBOARD ADVERTISEMENT
ESPN - ALL DAY, EVERYDAY
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Meet with Microsoft User Experience Part 2: The Creative Teamwork BY EZZRO NABABAN
M
sual Studio 2010, dll. Melalui Microsoft UX, perusahaan raksasa peranti lunak di dunia ini ingin membuktikan bahwa produkproduk mereka telah mengalami perubahan terbesar terutama dalam perubahan konsep desain yang lebih baik dan memudahkan para pemakai produk mereka menjadi lebih nyaman dengan nuansa baru yang keseluruhan konsep desainnya di desain khusus oleh sebuah tim kreatif dalam Microsoft.
Rupanya Microsoft memiliki keinginan untuk bisa menguasai persaingan dalam dunia sistim operasi dan peranti lunak dunia dengan melakukan proses perbaikan konsep desain dalam keseluruhan produkproduknya yang bisa kita lihat pada produkproduk andalannya dan layanan online seperti: Windows 7, Windows Live, Bing, Windows Internet Explorer 9, Windows Live Messenger, Windows Movie Maker, Expression Studio, Office suite systems, Vi-
Salah satu hal yang memberikan kemudahan bagi Microsoft UX dalam berkreasi dan berkreativitas dalam menghasilkan konsep desain terbaru bagi produk-produk andalan Microsoft adalah kerjasama dan kontribusi terbaik yang diberikan oleh masing-masing anggota tim kreatif dimasing-masing divisi produk-produk andalan Microsoft sendiri. Mereka mempersiapkan segala sesuatunya dengan hasil terbaik dan memberikan wajah baru untuk setiap regenerasi produk-produk Microsoft yang siap dirilis ke pasaran. Rupanya Microsoft memiliki keinginan untuk bisa tetap menguasai
icrosoft User Experience atau lebih dikenal dengan sebutan Microsoft UX adalah sekelompok tim kreatif khusus yang mendesain, mempersiapkan konsep desain terbaru untuk keseluruhan produk-produk Microsoft dan beberapa varian produk dalam divisi Microsoft lainnya.
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persaingan dalam dunia sistim operasi dan peranti lunak dunia dengan melakukan proses perbaikan konsep desain dalam keseluruhan produk-produknya yang bisa kita lihat pada produk-produk andalannya dan layanan online seperti: Windows 7, Windows Live, Bing, Windows Internet Explorer 9, Windows Live Messenger, Windows Movie Maker, Expression Studio, Office suite systems, Visual Studio 2010, dll. Melalui Microsoft UX, perusahaan raksasa peranti lunak di dunia ini ingin membuktikan bahwa produk-produk mereka telah mengalami perubahan terbesar terutama dalam perubahan konsep desain yang lebih baik dan memudahkan para pemakai produk mereka menjadi lebih nyaman dengan nuansa baru yang keseluruhan konsep desainnya di desain khusus oleh sebuah tim kreatif dalam Microsoft. Salah satu hal yang memberikan kemudahan bagi Microsoft UX dalam berkreasi dan berkreativitas dalam menghasilkan konsep desain terbaru bagi produk-produk andalan
Microsoft adalah kerjasama dan kontribusi terbaik yang diberikan oleh masing-masing anggota tim kreatif dimasing-masing divisi produk-produk andalan Microsoft sendiri. Mereka mempersiapkan segala sesuatunya dengan hasil terbaik dan memberikan wajah baru untuk setiap regenerasi produk-produk Microsoft yang siap dirilis ke pasaran.
sar dalam barisan produk-produk andalan Microsoft, terutama dalam produk sistim operasi Windows generasi terbaru yang memang dipersiapkan secara khusus oleh masing-masing divisi desain dari Microsoft UX yang membuat produk ini menjadi lebih mudah digunakan oleh jutaan pemakai produk Windows diseluruh dunia. Microsoft UX bukan hanya sebatas tim
jutaan orang untuk segera merubah konsep desain lama mereka menjadi lebih sederhana tetapi memiliki keindahan yang sempurna seperti yang tersirat dalam konsep desain Windows 7 itu sendiri. Beberapa perusahaan yang merubah konsep desain lama mereka seperti: Yahoo!, Google, Apple Inc., Nokia, Samsung, Adobe Systems, Dell Computer, Facebook, dll.
Microsoft UX adalah intisari dalam kekuatan produk-produk Microsoft dimasa depan karna mereka adalah tim kreatif khusus yang dibentuk oleh Microsoft untuk bisa memimpin persaingan sengit dalam dunia ICT khususnya pasar persaingan produk-produk sejenis yang membuat Microsoft untuk segera melirik pasar baru dalam bisnis ICT berbasis jejaring dan beberapa konsep bisnis multi-touch multimedia player serta smartphone. Jika Adobe Systems memiliki Adobe Experience Designer atau lebih sering disebut Adobe XD, maka Microsoft UX sebagai intisari dalam Microsoft sudah seharusnya mengambil langkah baru untuk segera mempersiapkan sebuah konsep desain terbaru untuk perubahan konsep desain dalam produk-produk masa depan Microsoft yang lebih memiliki ciri khas seperti yang dimiliki oleh Apple Inc. sebagai kompetitor utama mereka dalam memproduksi produk-produk kreativitas berbasis ICT (Information Communication Technology), hal ini dimaksudkan untuk memberikan nilai tambah ke dalam keseluruhan elemen desain produk-produk Microsoft dimasa depan. Melalui kerja keras tim kreatifnya, Microsoft membuktikan bahwa mereka mulai serius memperhatikan perubahan elemen desain dan konsep desain terbaru untuk diterapkan dalam keseluruhan produk-produk mereka. Microsoft ingin memberikan kemudahan yang luar biasa melalui konsep desain terbaru dimasa depan melalui tim kreatif yang sudah siap mempersiapkan sebuah perubahan terbe-
kreatif khusus yang mendesain dan mempersiapkan konsep desain terbaru untuk generasi terbaru dari lanjutan produkproduk lama dan terbaru milik Microsoft Corp. tetapi juga menjadi bagian dari orang-orang yang memiliki kreativitas tiada batas dalam membuat sebuah perubahan dalam dunia desain dan kreativitas sehingga produk-produk Microsoft bukan hanya bisa dipakai untuk bermacam kebutuhan para pemakainya melainkan bisa menjadi inspirasi bagi jutaan insan kreatif, praktisi, dan creative professionals diseluruh dunia. Hal ini sudah terbukti bahwa produk Windows 7 sudah menjadi inspirasi bagi
Ini semua adalah hasil kerja keras dari proses menyempurnakan sebuah konsep desain produk Microsoft menjadi lebih baik sehingga bisa menjadi barometer bagi jutaan orang yang melihatnya. Jika melihat konsep desain yang di desain khusus oleh Microsoft UX bisa membawa perubahan dan nuansa terbaru ke dalam sebuah konsep desain abad 21 berarti untuk ke depannya Microsoft UX akan memberikan sebuah konsep desain terbaru yang akan diterapkan dalam produk andalan milik Microsoft yang sudah sangat familiar digunakan oleh jutaan pemakai diseluruh dunia yaitu, Microsoft Windows dan Office Suite systems generasi terbaru menjelang tahun 2011-2012. Semoga konsep desain berikutnya bisa memberikan inspirasi terbaru bagi insan kreatif dan pemakai produk Microsoft diseluruh dunia dan menjadi pertimbangan khusus bagi beberapa vendor baru yang ingin memproduksi sistim operasi mereka sendiri untuk menyaingi produk sistim operasi Windows milik Microsoft.
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CollegianScope THE OFFICIAL COLLEGIAN PORTFOLIO GALLERY.
Dalam edisi kedua Limmie Magazine, kami menghadirkan rubrik terbaru CollegianScope untuk memberikan ruang khusus kepada seluruh mahasiswa/i Desain Komunikasi Visual untuk mengirimkan seluruh portfolio mereka sendiri untuk bisa menjadi inspirasi bagi kampus lainnya. Rubrik CollegianScope akan hadir secara kontinu dimulai dalam edisi kedua sampai kepada Limmie Magazine edisi berikutnya.
Karya ini merupakan final project (ujian akhir semester) yang saya kerjakan di mata kuliah Desain Komunikasi Visual 2 di semester 4. Di dalam karya ini dosen telah menentukan kasus untuk mendesain ulang logo serta membuat company profile dan merchandise untuk perusahaan dagang “Indra Jaya”, yaitu sebuah home industry di Jakarta yang bergerak di bidang peralatan dapur dan rumah tangga. Perusahaan ini dipilih karena produknya yang telah banyak beredar di pasar, namun logonya kurang dikenal dan dianggap kurang merepresentasikan perusahaan itu sendiri. Karya ini selesai dalam kurun waktu sekitar 1 bulan. Walaupun mengalami berbagai kendala seperti proses asistensi yang berulang kali, deadline, dll, namun saya merasa senang karena karya ini selesai tepat waktu dan mendapat nilai A serta dapat masuk pada pameran Clinic: Logo & Branding yang dilaksanakan akhir bulan Agustus lalu.
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NAMA: Nancy PEKERJAAN: mahasiswi, freelance photographer & designer EMAIL/FACEBOOK: ms_rufen@ yahoo.com / nancy cy christian UNIVERSITAS: Fakultas Seni Rupa dan Desain - Desain Komunikasi Visual 2008 - Universitas Tarumanagara, Jakarta KARYA: Logo + GSM + merchandise perusahaan Indra Jaya Prima (IJP) Kitchen & Houseware
Konsep Karya Saya mencoba mengangkat inisial IJP (Indra Jaya Prima) sebagai logo perusahaan dengan maksud agar lebih singkat dan mudah di ingat oleh masyarakat. Logo ini berusaha merepresentasikan visi,misi,dan value perusahaan yang telah berdiri sekitar 10 tahun. High quality, professionality, enviromentally friendly, dan honesty merupakan 4 nilai yang saya coba bangun pada logo ini. Saya membuat Graphic Standard Manual (GSM) , company profile, serta merchandise (gelas,gantungan kunci,map,mousepad,topi,pin) dengan nuansa yang sama yaitu putih untuk menampilkan kesan simpel, bersih, serta nyaman.
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Redesign Logo Merpati Airlines &
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& Graphic Standard Manual book
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Karya ini di buat dalam rangka tugas UAS mata kuliah DKV II. Saya memutuskan untuk me-Redesign logo merpati airlines. Karena perusahaan merpati airlines saat ini sudah jarang terdengar dan sudah saatnya logo merpati airlines diperbaharui. Pada logo barunya ini saya membuat konsep sederhana yaitu saya ingin memperlihatkan logo baru merpati airlines yg lebih modern dan menggambarkan kenyamanan fasilitas merpati airlines. Ide Visualnya saya ambil dari burung merpati sesuai nama maskapai penerbangan ini. Bentuk dasar dari logo Merpati Airlines terinspirasi dari Burung Merpati yang bentuknya mengalir seperti udara sehingga menggambarkan kenyaman untuk para customer. Lalu warnanya saya menggunakan warna warni untuk menunjukkan kenaekaragaman nusantara, juga pada bentuk logotype nya.
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Selain itu saya membuat Graphic Standard Manual book untuk logo Merpati Airlines ini. Dan beberapa aplikasi logo kepada media. Karya ini baru saja di pamerkan dalam acara FDGI & Campus : Clinic Logo & Branding (2808-10)
Nama Lengkap
: Hendy Firdaus
Nama Panggilan
: Agam
Tempat/Tanggal Lahir
: Jakarta, 14 Oktober 1990
Mahasiswa DKV Universitas Tarumanagara 2008 Freelance Graphic Designer, Pengajar Les Menggambar Tools : Adobe Photoshop, Adobe Illustrator Email : agemz@hotmail.com Web
: www.agemz.deviantart.com
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Pada akhir Agustus lalu diselenggarakan acara Clinic: logo & branding oleh FDGI & campus yang pertama bersama Untar. Tidak hanya talksow dan discussion, exhibiton juga menjadi bagian acara tersebut. Beberapa karya yang dipamerkan diberi nomor untuk dipilih menjadi karya favorit kali ini. Di akhir acara, hasil voting pun diumumkan. Tidak disangka karya kami menjadi favorit. Awalnya kami membuat karya redesign logo Yayasan Lima Roti Dua Ikan dengan konsep yang mungkin sedikit berbeda daripada desain awal yaitu memberi sedikit nuansa muda dan sederhana. Prosesnya redesign logonya sendiri sebenarnya tidak begitu memakan terlalu banyak waktu, tapi berhubung ini kerja tim, maka pemikiran dua orang harus disatukan karena perbedaan pendapat sekecil apapun bisa mempengaruhi hasil karya kami. Akhirnya proses me-redesign logo pun selesai, lalu dilanjutkan dengan proses cetak pada beberapa aplikasi sesuai konsep dan kebutuhan seperti pada stationery, apparel, dll. Setelah dicetak, di beberapa aplikasi yang belum sempurna masih kami selesaikan dengan manual untuk memastikan agar hasil akhirnya kurang lebih sama seperti yang kami rencanakan. Pengerjaan manual ini tadinya cukup membuat kami ‘minder’ dengan karya-karya lain yang sangat baik. Entah kenapa kami karya kami yang difavoritkan sampai membuat kami merasa cukup kaget dan senang sekaligus tidak percaya karena masih banyaknya kekurangan dan mungkin saja kesalahan yang kami lakukan. Meski senang, kami belum merasa puas pada titik ini karena kami tahu masih banyak yang harus dipelajari, diasah dan dilatih lebih lanjut jika ingin menghasilkan karya yang lebih baik lagi.
- Jessica A.S. & Erlin K.
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Johan Heryanto Johan Heryanto lahir di Jakarta pada tanggal 24 Juli 1990. Kini aktif sebagai mahasiswa DKV Universitas Tarumanagara sejak tahun 2008. Mulai bekerja sebagai freelance desainer, photographer, dan video maker. Beruntung mendapatkan pekerjaan tetap dua kali sebagai fotografer baby dan wedding/prewedding. Kini masih tetap terus berkarya dan belajar agar selalu memberikan hasil yang terbaik untuk dunia industri desain komunikasi visual. Untuk karya terakhir di Pameran GSM yang diselenggarakan Untar saya mencoba membuat rebranding logo, company profile, dan merchandise untuk PT. Indrajaya Prima, sebuah perusahaan pabrik yang memproduksi “house ware dan kitchen ware”. Untuk portfolio dan karya lebih lanjut bisa melalui: Email / FB : djoe_han@yahoo.com Blog : http://djoejoe.tumblr.com/ Call or sms : 0819 0872 5808.
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CollegianScope Do you want to contribute in Limmie CollegianScope in the latest edition? Please send the works of design and creativity that you want to publish in the next Limmie Magazine’s latest edition with the following provisions: 1. Please send the works of design and creativity that you want to publish on Limmie CollegianScope in TIFF / JPEG with a resolution of 300 DPI after Limmie Magazine’s latest edition was published through his official website. 2. Submit all design work and creativity that you want to send to Limmie Magazine via email: ezzro@limmiemagazine.com or ezzro.nababan @ yahoo.com, by writing the subject: (collegianscope) and insert a brief profile about yourself and additional information about the design, creativity, photography that you send to the editor. 3. All files relating to such photographs must be sent in TIFF file format / JPEG with a resolution of 300 DPI by inserting a brief description of the profile studio / photography business along with additional information about the work of photography that you send to the editor. 4. Special photos for design and illustration work created with digital cameras must be processed first through a process of retouching using Adobe Photoshop for images sent to the editor can be viewed well by the reader Limmie Magazine. 5. Limmie Magazine just taken delivery of design work and creativity specific to CollegianScope rubric of students of visual communication design, web development, mobile development, visual art, web design, information technology, fashion design, photography, flash games development, interactive games, animation.
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The A to Z of Packaging Design BY ROSLYN WIRIA
It is time to look closer at the world of Packaging Design! Packaging Design, without a doubt, is the ultimate combination of Science and Art rolled into one mega force! The exact dimensions needed for contents to fit snugly inside the package, the intricate folds and templates required to protect the products, or the type of materials suitable to ensure the freshness of produce goods, these are some parts of the Science required by a package design to properly function. On the other side, the ability to instill emotions and win our hearts through the engaging design elements such as colors, fonts, and images is the part of Art that breathes life to each package by giving it its distinct personality. So what are essentials in today’s packaging design? To fully engage consumers, we need to keep in mind some of the following basic points in order to score major points in the market!
The Alphabets of Packaging Design
A
A is for commanding Attraction. When creating a package
design, we need to bear in mind that first and foremost, it needs to be attractive. Attractiveness directly correlates to the number of sales your products will be making. Being attractive means that your package can amaze and grasp people’s attention long enough to persuade them to make the purchase.
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B
B is for being Bold. Boldness comes through when you dare
to utilize unique, never-before-seen or used shape, layout, color and font. Bold packages stand out amongst competitors’ products. Most bold packages command sales because they end up looking the best from the rest.
C
C is for showing Character. By standing out among the sea of cookie-cutter designs, your package can build its legacy
through its signature character. Whether you are aiming the package to appear classical, cheerful, charming, cheeky, comical, cuddly, or creative, the goal is always to captivate your targeted market.
D
D is for maintaining Durability. A good package
allows convenience to the users. A package that is not flexible, appropriate or strong enough to protect the products inside will not last in the market. Packaging designers need a reality check to ensure they have chosen the most appropriate shapes and materials for the packages they designed.
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E
E is for facilitating Ease of use & Eco-friendliness. Perhaps
we have witnessed or even experienced going insane over packages that are close to impossible to be opened or used. Those moments certainly will not encourage us to purchase the same product until the next millennia…or at least until they have improved their package. We all want a product that comes in a package that guarantees a thoroughly smooth process, starting from the moment we first lay our eyes on it, then to the way it feels when we hold and use it, until the time when we finally dispose and preferably, recycle (or reuse) it.
F
F is for aiming to be Fantastic. Your package can be friendly
or funny or downright fabulous, the important thing is to stay true to the integrity of the brand image of the products contained inside. Do not be overly fashionable when the product demands the look of utter elegance and classicism.
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H
H is for offering Help. A package should assist the
product so it can easily be consumed, used, distributed, shipped, stored and transported. It should lend comfort and convenient to users while they are dispensing the product.
G
G is for staying Genuine. With thousands of products
competing head-to-head in the market, your package needs to look like the real deal! It has to look believable as having the most advanced technology, the highest quality, the freshest & healthiest ingredients, etc.
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I
I is for delivering Information. Through its product images,
text and layouts, a good package should inform all the necessary information to the consumers about the product contained inside. In some cases, such as in medicines, a package is required to educate consumers on how to properly use and/or dispose the product.
J
J is for remaining Justifiable. Every type treatment, font and
image used, body text, colors, etc. that is put on the package must have a reason for being there. When selecting any design element, we should make certain that it is based on a sound research. Our intended market, cultural bias, environmental factor, etc. all play important parts in our research.
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K
K is for submitting to Knowledge. Your package should be
knowledgeable enough to educate your consumers about the product. It can clearly highlight the strong points and benefits your product has. This knowledge will enable them to weigh the option of selecting your product over the competitors. A good knowledge will win your consumers’ trust and this will link it to increased sales.
L
L is for keeping the Logic. Human beings are logical beings,
and this applies to consumers as well. A package design could win over by appealing to the consumers’ logic. When it comes down to choosing one option over another, we tend to first analyze all of the available options. If the package looks promising where all the design elements fully support the product claimed, then logically it would make a lot of sense for the consumers to favor your package over the others.
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N
N is for instilling the New. We continually want to update
and better ourselves, so why wouldn’t we want our product packages to look new and fresh themselves? By being new does not necessarily mean going trendy. If your product has been there for a long time and has had a number of loyal consumers, being new means your package design does not necessarily need to change drastically as to lose its brand image; it could still be updated in today’s taste without losing its nostalgic quality.
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M
is for staying Memorable. Think of Coca Cola’s red-colored cans. Absolut Vodka’s bottles. Toblerone Chocolate’s pyramidal cartons. Tiffany’s robin-egg colored boxes. These packages share a common thing: They all have everlasting signature elements that have deeply ingrained in people’s memories. When designing a package, always go for a look that is distinctive enough to be immediately recognized, remembered and renowned. M
O
O is for establishing Originality. Your package and your product can
withstand the test of time for remaining authentic. By being original means that you do not copy other designs, instead thrives to create something innovative.
P
P is for striking Performance and Persuasion. Your package form
needs to be alluring, yet it should not hinder its function. The shape of your package might be the one that capture people’s attention and influence them to purchase the product, yet once the package is used, this design should not create obstacle for the consumer to use the product contained.
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Q
Q is for assuring Quality. Your package design should clearly identify the
quality of the product inside. Consumers often have no idea what to look for in products, thus they rely on the product packages to clue them in by showing them the quintessential things that make your product stand out.
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R
R is for practicing Responsibility. The heighten concern of global warming has
compelled us to think of adopting the 4 Rs (Reduce ̶ Recycle ̶ Reuse ̶ Recover) practices when designing a package. These practices allow designers to reconsider about using multiple packages and non-biodegradable materials if they could achieve the same visual impact with a single, reusable, and well-designed package.
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S
S is for understanding Simplification. A simple design does not
necessarily mean that it has to be minimalistic. Packaged products that state simple reasons, highlight benefits and clear-cut differentiation while remain communicative will win audience.
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T
T is for continuing to be Truthful. True in the sense of keeping a
consistent quality that earns consumers’ trust. By being trustworthy, you are ensured of gaining loyal consumers and establishing strong brand presence.
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U
U is for exuding Uniqueness. A unique package gets all the benefits
and the hype: it gets recognized faster, it generates a lot of buzz (which is good for sales and marketing), and it might even win some design awards!
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V
V is for applying Versatility. A great package design should not only look good
and function well on store displays, but also during consumption in our habitats.
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W
W is for going for the Winning-Streak. Standing out from the competitors
are not just a necessity, it is a requirement in order to survive in today’s hostile environment. Every parts of your product package must gear forward to wow your consumers, to steal the magic out from your competitors, to come out looking as the best choice for them.
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X
X is for creating the X-Factor. Consumers are fickle beings who often times have trouble deciding. To help make matter worse, there
are jungles of thousands and thousands of products available in the market waiting for them to be selected. In most situations, people tend to subconsciously base their choice of the products by choosing the packages that truly appeal to them both rationally and emotionally. It becomes the mandatory job for a package to deliver the extra “Oomph” in its design to help smooth out consumers’ selective process. A package that could silently scream the most to consumers: “I am the right choice for you!” would surely win the battle.
Y
Y is for committing to Yearning. The process of designing a package
is not a one-way ticket. Many factors come into play and continued improvements are always possible. With the advancement of technology that enables new forms, skills and materials to be developed, today’s highly functional package can one day proved to be an obsolete. A good designer thrives to continue experimenting, learning and searching for a better solution to their design.
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Z
Z is for zapping some Zest. Humanizing your package design can certainly add some sparkles to your, otherwise, dull product. Through some delightful icons and humor, your package can entertain your audience and give an extra layer of meaning to the product brand.
Now that we have learned more about the world of Packaging Design, it is time for us to go out there and create the complete impact from A to Z!
Roslyn has worked in three distinct areas of design: Identity Design, Advertising, and Product Packaging Design. She has consulted for clients across New York, Singapore, Malaysia and Jakarta in the areas of product package design, greeting and invitation cards, promotional flyers, corporate brochures, and logo development as follows: Allianz, Loang & Noi (Singapore), Takashimaya (New York), e-toys.com (New York), Paper Moon, Prima Foil, ABC-President, Abram & Patris, Finansia, Deltomed, El Moda, Kalbe Farma, L’Oreal, Glosis, TPI and Global TV. She teaches product packaging design and branding design at Bina Nusantara International, Jakarta. In addition, she has written articles and lectured publically on the merits of good product packaging design and the importance of branding.
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How About Adobe Creative Suite 6? More close to future CS6 features BY EZZRO NABABAN
W
hat will change in the latest features of Adobe CS6? Will there be something new rather than the technology absorption of some of the latest technologies such as Adobe Systems Adobe AIR or the other? Adobe CS6 expected to be present with several new features which will focus on improving how Adobe Systems provides a new nuance to the media as the need for consumers, creative professionals, business owners in the creative industries and a few other requirements tailored to each industry will be given the latest features in one package that will provide ease and harmony in creating, designing, producing, publishing and doing something new in the digital world in the early 21st century today. Like when Adobe Systems released an additional application called Adobe Content Viewer displays the overall design of special digital magazine or other digital products in the IPAD by using InDesign CS5 directly function as you create a new application specifically for IPAD and iPhone only. Departing from this, Adobe Systems service member names and their latest application called Adobe Digital Publishing Suite is “a system which is divided into several sections
such as Production Sevices, Distribution Service, E-Commerce Service, Analytics Service and to the Adobe Content Viewer that offer more features in the display of digital products that are compatible with the latest technology today. Looks like Adobe CS6 will lead to the development of the latest technological advances of the products that have been created by some well-known companies that provide inspiration for Adobe to create new features that make it easier for consumers and users of Adobe Creative Suite products with the latest touch more compatible with all the current technological developments. With the receipt of applications created using Flash CS5 to be marketed through the App Store using CS5 Flash and Adobe AIR SDK 2.0 which gives a new atmosphere for the Flash application developers who have long needed the best way to create applications that they can be marketed well in the App Store together with it can be accessed on the iPhone and their applications provide new opportunities for application developers who use Flash technology CS5 Pro to create applications for the iPhone needs. In addition, Adobe Systems has also added the latest version of Adobe CS5 product as the answer to making their products can be customized
with the latest technologies such as HTML 5 Pack for Illustrator and Dreamweaver CS5 are now compatible with the Dreamweaver web development, especially based blogs such as WordPress, Joomla !, or Drupal. The most likely features that will be present at Adobe CS6 are the newest features prepared by Adobe to provide solutions to a larger impact into the world of design and creativity in 2011 would even consider going to the birth of the latest developments towards digital publishing world simultaneously throughout the world with technology that connects the process of creating a product, designing new products, producing new products through to final product delivery process and until the latest products to prospective buyers and loyal customers the latest products. With the support of online services such as Adobe Omniture solutions that focus on Adobe Online Marketing Suite. With Adobe’s Online Marketing Suite service is expected to Adobe CS6 will be very helpful especially for web developers and web-based business owners who became publisher application products online service with a system that could be assisted with the Online Marketing Suite of Adobe who formerly was named Omniture. LIMMIE MAGAZINE | 87
Creativepreneurship for Creative Young People Generation BY EZZRO NABABAN
started early in the first step is often a barrier for some young people who want to start in opening something new in their lives, in their hearts think that all the obstacles they will face will be greater than those directly received by a company that has been willing to pay them accordance with the wishes of their own. There is nothing wrong about these two things, but as the younger generation who have the creativity and potential within themselves the young generation should start your own pace to become an entrepreneur creativity.
S
tarting a new step in setting up their own business is one of the best step for a young generation such as students of visual communication design that dare to take risks to start everything from the first step in starting their own business. Brought biggest dream to become creative entrepreneurs in the creative industries are one of the best step that can begin their respective students to learn directly to apply science in the can in college, because with this simple way they train themselves to be direct generation young creative focus to the process towards better to be independent in their own new business opportunities without having to pursue an application that is not necessarily available in accordance with their own potential and creativity. Creativepreneurship is one solution for millions of young people who want to open their own new business by taking 88 | LIMMIE VOICE OF DESIGNERS
risks that the challenges and obstacles they will face very severe at the time of start, but all it is a learning process towards better realize their biggest dreams in the future. Creativepreneurship is a solution where creative young people who choose their own path of life to be “Creativepreneur” or better known as an entrepreneur in the world of creativity or someone who opens something new to explore and develop at the beginning of his own pace without the help of his creative team, except by coworkers as the founder of the new business. It is not easy to open something new to build a new system which was specially created for millions of young people. When we can see just from some groups of tudents of visual communication design who dare to start their own steps to open a new business where they do not have any capital except for the potential and creativity that they have. Trouble
If we can see and learn directly from developed countries like the United States and Europe they have a young generation who are prepared not only to absorb new knowledge for granted, but they are prepared to become the next creative entrepreneurs with new business opportunities that would also could become the foundation for other young people so they do not need to search and apply for jobs that are
restricted areas so that their creativity meaning of creativity itself is lost, because in a world of creativity all the limits did not apply because creativity is the creativity that was born not to be given restrictions or boxed-box based on ideas and systems that govern them. Creativity really is to release all resources reserved for someone up to the high level to exceed the human imagination itself. The young generation should be more focus to the preparatory process in a “Creativepreneur” rather than being a regular employee who lives within their safe area, by studying the “Creativepreneurship” they can compare that it is better to start their own steps to open their new business rather than have to work for life with people who are always limits the creativity and high potential that is inside of their own. By choosing the path of life to become a “Creativepreneur” younger generation is prepared and trained to think hard how do I get my own lucky star by way of the life I choose to become a “Creativepreneur” which I started from a simple step that is, to start everything with proper preparation, focus, patience, perseverance until he could enter the second step in maintaining new business opportunities that I created.
Creativepreneurship is a solution for millions of young people who want to be independent to start their first step in opening new business opportunities that will impact the millions of other young generation in the future. As creative beings we should learn from the pioneers of the world’s other creativity that has been successful in achieving the greatest dream in their own lives, these great men were the pioneers who have given the best role model for millions of young people around the world that actually has the right to obtain all something in the man’s biggest dreams are the ones who dare to take risks in starting their first step in starting a new business opportunity that will affect thousands or even millions of other young generation in the future. Not a few of the pioneers became figures of inspiration because perseverance, focus, patience them start their first step as “Creativepreneur” where they start from zero up to a giant one that can hold thousands or even millions of other young people. Creativepreneurship in the early 21st century right now will never die, even thrive will increasingly become a major collection in the future that provides new opportunities for choice to millions of young people to join together with one of the new creativity that
an average is established directly by young people who have high creativity in his own mind to process the fruit into a new business opportunity either for himself or for other youth. No time to wait until a new young generation willing to try stepping it to yourself to start something new in his life, no time to think with prepared everything perfectly if the younger generation did not dare take the biggest risks in life to start establishing a new enterprise and creativity no time to go back to work with people who always limit the creativity of someone because creativity is not born to be limited but born as creativity that flows continuously from one human being to human being other creative creative to become a largest collection in the world of infinite creativity future. The best time to become a “Creativepreneur” is today, not tomorrow, not next week, not next month, not next year, but today is the most appropriate step to start something new and provide new opportunities to thousands or even millions another young generation as well as being the biggest inspiration in their lives for mindset they could change into a new paradigm that is more dynamic and productive so as to produce an effect the biggest change for all young generation that was already long waiting line of the pioneers who would later invite them to become part of a family member who had their creativity company built and developed specifically for the younger generation. It is appropriate millions of young people in Indonesia could get a special place in the release of high potential and creativity that they have and they should be placed not in a position as an ordinary employee as cash cows, but placed as companions in the work and creativity in the creative world of the future.
Ezzro Nababan (Co-founder & Editor in Chief, LIMMIE MAGAZINE)
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ARTWORKS GALLERY Jika kamu merasa memiliki karya-karya desain yang ingin dipublikasikan dalam Limmie Artworks Gallery di edisi berikutnya, kamu bisa langsung kirimkan karya-karya desain dan kreativitas tersebut ke redaksi via email: ezzro@limmiemagazine.com dengan menuliskan subject: (artworks gallery) seminggu setelah edisi terbaru Limmie Magazine terbit, Kami akan mempublikasikan dari keseluruhan karya-karya desain yang dikirimkan oleh insan kreatif, mahasiswa/i DKV, creative professionals di edisi terbaru Limmie Magazine berikutnya. Pastikan kamu mengirimkan karya kamu dalam format TIFF/JPEG dengan resolusi 300 DPI dan jangan lupa untuk menyisipkan juga keterangan singkat mengenai karya kamu sendiri.
Artworks by: Aldridge Christian Seubelan email : balck_gang@yahoo.com web : http://clickyusho.deviantart.com/
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Artworks by: Andhika Wijaya web : http://maynoheya.com/
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Artworks by: Andhie
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Mahasiswi semester 7 jurusan DKV BINUS University yang menyukai dunia memasak dan anak-anak. Bercita-cita untuk mengembangkan dunia kreatif untuk anak-anak, yang telah dimulai dengan membuka CooQie inc design playground tahun 2010. Saat ini terus memperkaya skill dan pengetahuan dalam dunia desain, khususnya dalam bidang ilustrasi dan packaging. Keterangan Karya: Jack & the beanstalk versi 17-an : Twisted Fairytale - Jack mencari telur emas yang digantung seperti panjat pinang Poster Ragunan: “What’s the biggest animal in Ragunan?” target usia anak-anak Red Ridinghood & Sleepless Beauty: Twisted Fairytale TEASER : teaser untuk kampanye kunjungan ke museum di Indonesia, dengan tagline bahwa museum tidak melulu belajar sejarah, tapi anakanak bisa bermain dan mendapatkan pengetahuan.
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Artworks by: Olivia Meisye Jufri
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Artworks by: Rizka Amalia
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Photograph by: Yeria Phila
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Artworks by: Denny Noveriandi
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Luigi Photography. Luigi photography adalah sebuah jasa photography yang memfokuskan pada bisnis photography untuk prewedding. Luigi photography ini didirikan oleh dua orang, Daniel dan Mira Soetanto. Daniel adalah seorang pria kelahiran Jakarta, tgl 30 Maret 1989, dan Mira Soetanto adalah seorang perempuan kelahiran Jakarta tanggal 3 September 1989. Daniel dan Mira bekerja sendiri sepenuhnya dalam mengelolah usaha jasa photography ini. Mereka berlaku sebagai photographer, editor dan mengurus untuk semua management usaha jasa ini. Daniel dan Mira adalah mahasiswa Universitas Tarumanagara angkatan 2007, jurusan Desain Komunikasi Visual. Sejalan dengan pembelajaran yang mereka dapatkan di bangku kuliah, mereka lebih tertarik pada pembelajaran photography. Daniel dan Mira dalam bidang photography ini memiliki kesamaan untuk pemfokusannya, mereka lebih tertarik dengan model photography. Untuk itu mereka berdua mulai menekuni photography ini dan menjadikannya sebagai profesi dengan mulai membentuk usaha jasa photography. Usaha Luigi Photography ini baru didirikan pada tahun 2010. Pada awalnya mereka telah memulai usaha dari jasa photography untuk model dan Conceptual Photo, dengan nama Capture Photography pada tahun 2009 yang sampai saat ini Capture Photography tetap masih beropersi, lalu mereka mulai mengembangkannya lagi sampai membentuk Luigi Photography pada 2010. Mereka masih menempatkan kedua usaha jasa photography mereka ini dalam tahap perkembangan,dan mereka masih perlu banyak belajar, dan berharap mendapat banyak masukan bagi perkembangan usahanya, agar usahanya ini dapat terus berkembang dan lebih baik untuk kedepannya. Untuk profil usaha Luigi Photography bisa dilihat pada facebook nya: luigiphotography@ymail.com.
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Introducing Luigi Photography. Creative prewedding photography service.
Camera Shutter Speed Aperture Focal Length ISO
: PENTAX K100D SUPER :1/20 second : F/4.5 : 21 mm : 800
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: PENTAX K100D SUPER :1/20 second : F/6.7 : 31 mm : 800
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: PENTAX K100D SUPER :1/125 second : F/8.0 : 21 mm : 200
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: PENTAX K100D SUPER :1/30 second : F/3.5 :18 mm : 800
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: PENTAX K100D SUPER :1/30 second : F/5.6 : 23 mm : 400
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NTAX K100D SUPER 125 second 9.5 mm 0
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: NIKON D40x : 1/40 second : F/6.3 : 23 mm : 800 Camera Shutter Speed Aperture Focal Length ISO
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: NIKON D40x : 1/125 second : F/7.1 : 22 mm : 200
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: NIKON D40x : 1/125 second : F/7.1 :18 mm : 200
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Camera Shutter Speed Aperture Focal Length ISO
: NIKON D40x : 1/60 second : F/4 : 24 mm : 400
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: NIKON D40x :1/125 second : F/9 : 20 mm : 200
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Artworks of
Limmie Artworks of The Month is dedicated s chosen by the Editor in Chi
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ANDHY RAHMAT PUTRA WIGUNA
The Month
specifically to the best artworks directly ief, Limmie Magazine
OLIVIA MEISYE JUFRI
RIZKA AMALIA
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Artworks of
Limmie Artworks of The Month is dedicated s chosen by the Editor in Chi
FAZA MEONK
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ALDRIDGE CHRISTIAN SEUBELAN
The Month
specifically to the best artworks directly ief, Limmie Magazine
JESSICA & ERLIN
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WebCaptu
Covering all the latest technology from the wo computers, the latest products from some of th
Courtesy of Adobe Systems.
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ure 2010
orld of design, creativity, innovation, software, he biggest vendors are releasing new products
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Adobe Acrobat.com
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Adobe Acrobat X
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BlackBerry PlayBook
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Samsung Galaxy Tab
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Microsoft Visual Studio 2010
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Microsoft Windows IE 9 BETA
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Microsoft Windows Phone
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Microsoft Expression Studio 4
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Indonesian Graphic Design Award (IGDA) is a Non Profit Organization BY CAROLINE F SUNARKO
WORKS) and enjoyed widespread for local communities (Blessing and RESPONSIBILITIES) into a meal that is not irreplaceable! In general, the design awards in the world internasiona just focus to serve the needs, industry trends and commodity output. IGDA, more than just awards and competitions in general, the farmers actually become the mirror design for introspection back down to earth, giving life back to the local design! Because of proven, which can survive in the global market incursion are farmers able to design a core-core revive the old culture as the basis for local design to compete and have a character in the international world.
Courtesy of IGDA.
Background and Objectives Graphic design as a field that closely with our daily lives lack of recognition of its presence by the community. While the graphic design works of the country boy who gained international recognition are countless, but there is no documentation of its achievements so far. IGDA held in order to create a standard benchmark (benchmark) for quality graphic design Indonesia - which setiaph year, revealed to the public nationally and internationally - so that the future existence of the Indonesian graphic design can be calculated in the international world. Also expected to occur systematically documenting the works of Indonesian graphic design for the future embodied in the form of Indonesian Graphic Design Museum (MDGI) that serves as a center for studies and graphic design development of Indonesia. Vision IGDA (Indonesian Graphic Design Awards) is a form of appreciation for the dignity of Indonesian graphic 136 | LIMMIE INTERMEZZO
designers on the achievement of the quality of his work - which is assuming full responsibility - and revealed to the public nationally and internationally, as the Indonesian media graphic design position in the graphic design world map that is expected to be achieved no later than 2015. Brand Positioning Longing back to the transformation of local heritage that Indonesia had become the momentum IGDA. The spirit to give life back to the local design, seeking adaptation, the organic synergy between external influences and local heritage, local design baton forward in the next generation feels attached to the symbolism of rice science. What is unique and valuable than knowledge Rice? Rice Science is often misunderstood and concluded with a limited shallow attitude of humility. We have forgotten that rice also proceed: planted (Source IDE), grows increasingly bent (PROCESS DESIGN) for a single purpose generate superior rice ready for harvest (OUTPUT
Step IGDA (Indonesian Graphic Design Awards) Remembering the conversation in Bandung in early 2009 and then hard to imagine that eventually will arrive also on this day. At that time I and Mr. Hannah Kardinata enjoy breakfast before heading to the event Exhibition Game & Animation DKV ITB. It all started from the spark will light the absence of an award or awards for graphic designers, while friends in the advertising industry has been doing these last decades. Departing from there, the idea was thrown to friends among Henricus Kusbiantoro, Ismiaji Cahyono, and Eka Sofyan. Followed by requesting advice and assistance of Mr. AD Pinus, Mr. Priyanto Sunarto, and Hastjarjo Boedi Wibowo. Committee was prepared by referring friends who had been active in various organizations: Adgi, FDGI and DGI. Meeting after meeting, ideas for ideas, and teams that come and go, there is a retreat for busy, some were present in the middle of the process, there is support behind the scenes,
tion, can become a means of collecting the best works of graphic design Indonesia, which will be recorded history, both in the DGI website, in the Graphic Design Museum will be going to Indonesia and in book form IGDA. So that could be a valuable legacy for future generations to develop it.
Courtesy of IGDA.
there are newly joined one to two months but very intense and dedicated. Without the help of friends who sit in rows of supporting this team I am sure this event will not be realized. The support of various parties is very significant, especially from Mr. Pramudji Suginawan / Surya Palacejaya that support from the beginning and provide a special award “Scopa Award” for design that explore or exploit the power of paper. Also Mr. and Mrs. Arifien Neif Syeina Chandrakasih who are willing to be bothered for home use in Chandari as the headquarters of the committee, for meetings and the collection of works. Also the participation of the jurors who are willing to select the all the limitations really make moved and proud. The senior designer is so humble contribution in assessing the work one by one with enthusiasm. A mid the lack of promotion efforts, despite the presence of the participants who dominated from Jakarta is also very encouraging there were participants from Medan, Surabaya, Yogyakarta and Solo and Bandung. The help of sponsors such as media partner Versus Magazine, and Media Indonesia and Indonesian printing printer, printing Harapan Prima, silk screening printing Graphic Master, Bank BCA, and participants Print pamaeran such as GAP, (publisher of R & W, publisher Etnobook). Indonesian Graphic Design Award was chosen as a name only for IGDA
has international coverage. IGDA has a concept that this award is not just a proof of recognition of the best work produced so that the right to bring home the trophy IGDA and gain publicity, but is expected to be a mirror for the winners as “graphic farmers” who emulate rice science. Want to humbly share on the other while continuing to be role models and be able mengakat Indonesian graphic design strength.
On this occasion I am representing the committee also apologize for any shortcomings in this first penyelanggaraan IGDA, which must be improved and enhanced the organization of the next IGDA. Finally I congratulate and thank you for the nominees and winners IGDA 2009. Also congratulations and thanks for all the infinite forms of support for the first IGDA ni on: each committee who exert effort tired devoting time, energy, mind and matter, every student who eagerly volunteers to learn and serve, who come from various departments DKV in Jakarta, the sponsors, media partners, academics and practitioners who have supported in various forms.
hus, these works are included also describe the “Harvest Graphics” itself is celebrated on May 23, 2010 awarding Night at the Gallery Lounge, Jakarta. So the concept that continues inlah Rice echoed in any publicity materials and also when selecting the works until the evening peak of this award. Similarly with the design of the trophy, designed by Singgih Kartono Susilo for senior and junior winners and the ceremony seren Taun community harvest festival in West Java which is also held as part of the event. Hopefully IGDA not only appears once or twice or even ten times then stopped. Hopefully vision IGDA’s mission is not only made, impregnated and is run by a handful of people who on occasion has been creating, developing and running the first IGDA. Hopefully IGDA to embrace the whole big family of Indonesian graphic design that not only are domiciled in Indonesia, both in kepanitian or partnership and membership participation. Hopefully IGDA accordance with its original destinaLIMMIE INTERMEZZO | 137
THE LAZY DOG JUMPS OV
A typography exhibition by 35
Adityayoga, Adri Tirtoarrazaq, Arya Mularama, Ab Pratama, Designani, Eno Ruge, Griksa Gunadarma A Miko Nugraha, Muhammad Raihan Jabbar, Muloyo Lastiko, Rafsya Basith Ibrahim, Rasuardie, Restu Ratn Singpenthinkhappy, Shake, Sheterror, Stereoflow, Th Yellowdino, Yona Yunistia
Text by: ADRI T Photo by: RIO ADINEGORO 138 | LIMMIE EVENTS
VER THE QUICK BROWN FOX
5 Indonesian young artists.
binarra, Astronautboys, Diela Maharanie, Dimas Indra Astrawinata, Indriasari Purbadjaja, Lidia Puspita Dulam, oung, Nikki Hartomo, Pamela Halomoan, Prasajadi Heru naningtyas, Roy Bayu Putra, Ryan Mardhika Dirgantara, hunderpanda, Utoro Elmar, Welly Lennon, Yudi Amboro, a. Guest Artist Pinkgirlgowild
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