Limousin365 Herd Sire Edition, April 2022 by Precision Marketing

OFFICIAL PUBLICATION OF THE NORTH AMERICAN LIMOUSIN FOUNDATION • APRIL 2022

HERD SIRE EDITION

BREEDING AGE BULLS

Choice selection of polled, red and black Lim-Flex bulls as well as Red Angus bulls available now.

PRIVATE TREATY Bulls and Females Available

We have a large selection of bulls and females for you to pick from at the ranch this Spring. They represent the same proven performance and pedigrees you have come to trust from P Bar S Ranch.

Call today or stop by the ranch anytime to make your selections.

Paul Sisemore, Owner Manager: Elgin Elmore, 918-346-2438 11720 Overlook Dr. • Sand Springs, OK 74063 elginpbars@yahoo.com • www.pbarsranch.com

The Little Ranch with the BIG Genetics SPRING BRED HEIFERS

We have both Lim-Flex and Red Angus females ready for you to come make your selections. Whether you need one or a trailer load, these females are deep in quality and represent the ‘COW POWER’ we have built over the years.

2022 SEMEN DIRECTORY www.WulfCattle.com Office: 26406 470th Ave., Morris, Minnesota 56267 / Ranch: 89868 472nd Ave, Atkinson, Nebraska 68713 Office: (320) 392-5802 / Fax: (320) 392-5319 / Wulf@WulfCattle.com Casey Fanta: (320) 288-6128 / Casey.Fanta@WulfCattle.com

• APRIL 2022

COLE JACKPOT 38J ET • 81% • HP/HB

CELL Envision 7023E x COLE Miss Xrated 354A BD: 2/15/21 • BW: 96 • Adj. WW: 782 BW: 2.6 WW: 88 YW: 139 MK: 24 MB: 0.24 $MI: 69

COLE JUNEAU 48J ET • 93% • HP/Blk

COLE Genesis 86G x COLE Beauty 276Z BD: 2/17/21 • BW: 88 • Adj. WW: 806 BW: 1.0 WW: 69 YW: 103 MK: 27 MB: 0.39 $MI: 66

COLE JOCKO 35J ET • 90% • HP/Blk

AHCC Earning Power 900E ET x COLE Beauty 276Z BD: 2/14/21 • BW: 96 • Adj. WW: 635 BW: 2.3 WW: 82 YW: 142 MK: 18 MB: 0.39 $MI: 71

Tuesday, April 5, 2022

1 p.m. MST – Five Valleys Livestock – Missoula, MT • Complete Performance & Ultrasound Data • All Bulls Fertility Tested • Free Delivery • Sight-Unseen Purchase Program

BID ONLINE… SALE MANAGEMENT…

COLE CADILLAC 04J • 82% • HP/Blk COLE Cadillac 05C x COLE Miss Zodiac 994G BD: 1/31/21 • BW: 66 • Adj. WW: 734 BW: -2.4 WW: 66 YW: 98 MK: 19 MB: -0.11 $MI: 49

KILEY MCKINNA • (402) 350-3447 WILEY FANTA • (320) 287-0751 mcmarketingsales@aol.com • mcmarketingmanagement.com

COLE GENESIS 82J • 81% • HP/Red

COLE Genesis 86G x COLE 252Z BD: 2/26/21 • BW: 96 • Adj. WW: 741 BW: 2.0 WW: 76 YW: 110 MK: 25 MB: 0.17 $MI: 62

SELLING 100 BULLS LIMOUSIN & LIM-FLEX

Many carry the homozygous black and polled traits.

COLE GENESIS 01J • 75% • HP/Blk COLE Genesis 86G x COLE Miss Envision 922G BD: 1/24/21 • BW: 72 • Adj. WW: 764 BW: -0.5 WW: 82 YW: 124 MK: 29 MB: 0.19 $MI: 64

COLE ENVISION 77J • 93% • HP/HB CELL Envision 7023E x COLE Miss Xerox 470B BD: 2/25/21 • BW: 84 • Adj. WW: 773 BW: -0.6 WW: 79 YW: 124 MK: 20 MB: -0.05 $MI: 56

COLE GENESIS 79J • 81% • HP/Blk COLE Genesis 86G x COLE Miss Zam 6112D BD: 2/26/21 • BW: 84 • Adj. WW: 745 BW: 0.7 WW: 82 YW: 125 MK: 28 MB: 0.29 $MI: 67

COLE ENVISION 81J • 93% • HP/HB

Larry & Anita Coleman (406) 644-2300

53717 Gallagher Rd. • Charlo, MT 59824 • www.colemanlimousinranch.com

CELL Envision 7023E x COLE Miss Tuff Enuff 512C BD: 2/26/21 • BW: 88 • Adj. WW: 853 BW: 0.5 WW: 96 YW: 148 MK: 23 MB: 0.01 $MI: 63

Trent & Melissa Coleman (406) 644-2707

UPDATES, PHOTOS & VIDEOS… www.colemanlimousinranch.com • APRIL 2022

WZRK

Jack Black 9048J

Calving-Ease & Fresh Genetics

Homo Polled • Black • 82% Limousin Wulfs Gallagher 7056G x WZRK 9048G CE: 14 BW: -0.8 WW: 72 YW: 104 MK: 23 CM: 7 SC: 0.60 DC: 14 YG: -0.26 CW: 46 RE: 1.07 MB: 0.23 $MI: 62

Gary & Susan Fuchs Stephen, Nathan & Emily P.O. Box 81 • Cameron, Texas 76520 254/482-0611 • garyfuchs53@yahoo.com Stephen Fuchs, manager 254/482-0052 • fuchslimousin@gmail.com www.fuchslimousin.com

If you are looking for a high percentage, calving-ease bull with fresh genetics, here is your man. He is the total package when you combine his EPD profile and homozygous polled status, coupled with his added muscle and structural integrity. This sire can add real value to any calf crop. Order semen today. Contact Grassroots Genetics at 515.965.1458.

• APRIL 2022

OFFICIAL PUBLICATION OF THE NORTH AMERICAN LIMOUSIN FOUNDATION • APRIL 2022 VOLUME 3, ISSUE 2

GENOMIC TESTING ENTERS THE SHOW RING..................................................... 32 FUCHS LIMOUSIN, RECORDING GREATNESS........................................................ 34 READY TO RUN............................................................................................................. 40

THOMAS AND SON FARMS, ROOTED IN HISTORY................................................ 46 CORNER POST FUND.................................................................................................. 52 GENETICS ON ICE....................................................................................................... 54 RUNNING CREEK RANCH, GREAT WAY OF LIFE.................................................... 60

DEPARTMENTS Around The Industry......................................................................................................................6 President’s Message........................................................................................................................10 Executive Summary.......................................................................................................................12 Member & Industry News............................................................................................................20 Riding Shotgun.............................................................................................................................24

Product Driven.............................................................................................................................28 Performance Line..........................................................................................................................68 Junior Scene..................................................................................................................................72 Sales & Events...............................................................................................................................76 Advertisers Index...........................................................................................................................79 Limousin365 • 2005 Ruhl Drive, Guthrie, OK 73044 405/260-3775 • Fax 405/260-3766 • www.Limousin365.com Limousin365 (ISSN-2771-9642) is a quarterly magazine published in the interest of the Limousin breed of cattle. Limousin365 seeks to promote the growth and development of Limousin, to publicize the activities of Limousin breeders, and to print news and educational material of use to them. Limousin365 is published quarterly by Limousin365, 2005 Ruhl Drive, Guthrie, OK 73044. Periodical Postage Paid at Guthrie, OK, and at additional mailing offices. Subscription rates for one, two and three years are $30, $40 and $52. POSTMASTER: Send address changes to Limousin365, 2005 Ruhl Drive, Guthrie, OK 73044.

• APRIL 2022

Bulls That Mean Business Wulfs Emprize 2424E

Wulfs Emprize 2424E

Semen available, contact J Bar J/Bullis Creek Ranch/ Wulf Cattle.

J Bar J Flintrock 899F

Contact J Bar J/Wulf Cattle for semen.

Our herd sire battery is stronger than ever as we have acquired the kind of bulls to meet the demands of today’s beef business. We have a variation of purebred, Lim-Flex and Red Angus sires that are all polled, have superior performance and carcass traits with the essential balance of calving-ease and growth. Gain the advantages of these beef bulls in your operation by ordering semen today.

Watch For Our Consignments To The American Pie Sale MAGS Hodaddy 1648H

MAGS Hodaddy 1648H Contact J Bar J for semen.

B-Bar Serratelli 72H

B Bar Seratelli 72H

Semen available, contact J Bar J/Misty Morning Limousin.

May 7, 2022 • Lebanon, MO

The get and service of these sires will be represented in the choice offering we will have in this year’s sale.

JYF Edmonton 519E

Semen available, contact Grassroots Genetics.

L7 Humdinger 0035H

WZRK Game Changer 4015G

Semen available, contact Grassroots Genetics.

L7 Humdinger 0035H

Semen available, contact Grassroots Genetics.

WFL Hook Up 016H

Semen packages available, contact J Bar J/Black Knight Cattle Co./P Bar S Ranch.

• APRIL 2022

JACK & VICKY. • JAMYE & STUART. JOSH, KAYLA, EASTON & HUDSON. JASE, SHAWNA, KADEN & BENNETT. 24300 McDonald Dr. • Lebanon, MO 65536 www.jbarjlimousin.com jack@jbarjlimousin.com • Jack (417) 588-6121 Josh (417) 664-0913 • Jase (417) 664-1186

AROUND THE INDUSTRY by Kiley McKinna

The Importance Of ‘Vision’

elcome to the Limousin365 Annual Herd Sire Edition! As you page through this issue, you’ll find many of the breed’s most relevant herd sires showcased, progressive programs highlighted and several of the breed’s finest spring sales featured in accompaniment with multiple feature stories and industry news. It’s official, the first half of the 2022 bull sale season is firmly in our rearview mirrors and now it’s time to charge into the spring breeding season with optimism and an eye on the future. As I write this column, pondering which direction to head, the most relevant thing that jumps to mind is the spring breeding season. Currently, this very topic is often front-and-center of most conversations I have with breeders across the country. Naturally, the visit is about which bulls to use this spring—what’s worked, what’s new and what’s in demand? With that in mind, and in the spirit of this edition, I’d like to encourage you to truly study your hole card this breeding season. 1. Understand your marketplace and the current cattle industry calls. 2. Be sure to cater to your strengths while working toward improving upon your weaknesses. 3. Be willing to ask questions, poll your customers and follow breeders and industry affiliates. I believe having a firm handle on those three basic concepts and a willingness to ask questions will undoubtedly simplify your breeding decisions, ultimately leading you to the correct breeding solutions and most importantly, lead to sale day success for both yourself and your customers. Now that we’ve uber-simplified your breeding decisionmaking process and established a true basis jump point, let’s take a deeper dive into the process and open the discussion up. I preface the next segment of this column with one of my favorite sayings as it relates to the cattle business, “We’re not building rockets, so let’s not make this rocket science.” With that said, the deeper dive I’d like to take regarding breeding solutions is challenging. In essence,

every breeder needs to gain a firmer understanding of the technologies, tools and utilization of research information at our disposal. It may seem elementary at this juncture of our breed’s progression, but the simple usage of measurable performance records, ultrasound data, genomically-enhanced expected progeny differences and feed efficiency testing should be considered when making breeding decisions beyond “the good ol’ eyeball test.” The reason for being that suggestive encompasses a myriad of factors, but most importantly, my personal understanding of the current competitiveness not only within the breed but, also the ‘breed to breed’ market share arm wrestle. With that in mind, that leads me into my next piece beyond technologies and tools—using research and the importance of ‘Vision’. If you’re not familiar with the new North American Limousin Foundation research project initiative, I strongly encourage you to engage and follow along. To paraphrase a recent conversation with our NALF Executive Director Mark Anderson, “NALF is moving along on its research project this Spring with the help of two commercial cow-calf ranches in Montana. They will be breeding three different contemporary groups of sires bred to commercial cows to document differences in feed performance to three different harvest dates along with capturing harvest data differences through third party research at South Dakota State University in the Fall of 2023. Documenting these differences should reveal differences that have a real economic impact to the commercial cattle industry and help underscore our breed’s position within the marketplace. In addition to identifying promotable strengths and area’s of needed improvement.” That said, staying current with not only breed research, but industry research, can be of assistance when contriving your next generation mating solutions. In closing, I sincerely hope you enjoy our Herd Sire Edition issue. It is both a benefit to your respective program and a promotional piece the Limousin breed can be proud of. A big thank you to all of the advertisers, readership and those that continue to support and offer feedback as it relates to your magazine, Limousin365. God bless and I look forward to seeing you down the sale trail this spring. We are all in it together and Limousin proud.

• APRIL 2022

Choice selection of yearling herd sire prospects available now. All homozygous black, homozygous polled, purebred and backed by nearly 50 years of breeding and selection!

Call today. Homozygous Black, Homozygous Polled Bulls and Females for Sale Year Round.

Hiram and Darenda • 806/375-2346 Bret, Hayley, McKinley & Boone • 806/375-2345 Box 110, Allison, Texas 79003 begertranch@gmail.com www.begertlimousinranch.com

• APRIL 2022

New Breed Options COLE

Genesis 86G

Black • Homo Polled • Purebred CD: 16(10) BW: -0.8(15) WW: 81(5) YW: 116(10) MA: 33(2) CM: 11(4) SC: 1.1(10) DOC: 19(5) CWT: 43(4) RE: 0.70(95) YG: -0.15(95) MB: 0.53(1) $MTI: 75 COLE Genesis is NOW on the open market and this is one sire that you should be looking to add to your program. This HOMO Polled, Black PUREBRED not only sires tremendous convenience traits he is top 3% for MA, MARB, CW and MTI; and top 10% for CED, BW, WW, YW, SC and DOC. Genesis has the most complete number package we’ve been allowed to sell. Study the phenotype and his heritage, his dam is the dam of COLE Cadillac and COLE Home Run. It’s time to start over, start at Genesis.

SSTO

Guns N Roses 9408G ET

Homo Black • Polled • Purebred CD: 6(90) BW: 3.3(80) WW: 69(25) YW: 96(40) MA: 26(20) CM: 3(85) SC: 0.95(20) DOC: 7(80) CWT: 30(25) RE: 1.02(65) YG: -0.38(40) MB: -0.41(95) $MTI: 39 GUNS N ROSES is one of the first Riverstone Charmed PUREBREDS on the open market and this outstanding son of Crown Royal has all the tools to work in any capacity. If you are wanting to add two of the most popular PUREBRED individuals ever in the breed, GUNS N ROSES is your man. Solid EPDs and a tremendous phenotype make a rock ’n roll favorite.

$40/ unit

WZRK

Juggernaut 4009J Black • Homo Polled • Purebred

CD: 12(40) BW: 0.5(40) WW: 83(3) YW: 124(4) MA: 21(60) CM: 8(25) SC: 1.4(2) DOC: 16(15) CWT: 36(15) RE: 1.31(15) YG: -0.58(4) MB: -0.19(55) $MTI: 53 Juggernaut was the top-seller at the 2022 Wieczorek Sale and this great Envision son is no accident. With a great birth-to-yearling spread, Juggernaut is a thickmade, big-walking kind with added dimension and a tremendous disposition. Setting on solid bone, Juggernaut should sire cattle that grow and impress cattlemen everywhere. APRIL 2 Magness Western Bull Sale, Loma, CO --------------------------------------------APRIL 7 Wulf Cattle Online, Ft. Worth, TX --------------------------------------------APRIL 9 Berti Production Sale, Sullivan, MO --------------------------------------------APRIL 13 Peterson’s L7 Bar, Pukwana, SD --------------------------------------------APRIL 30 Hall-Coyote Hills Production Sale, Chattanooga, OK --------------------------------------------MAY 7 Heart Of Missouri State Sale, Lebanon, MO

WZRK

Jack Black 9048J Black • Homo Polled • 82% Limousin

CD: 14(25) BW: -0.8(30) WW: 72(20) YW: 104(30) MA: 23(30) CM: 7(40) SC: 0.6(65) DOC: 14(25) CWT: 46(10) RE: 1.07(25) YG: -0.27(30) MB: 0.21(35) $MTI: 62 Jack Black brings all the tools to the table as this young son of his calving-ease sire, Gallager, has the small birthweight and BW EPD that should make him a new calvingease, homo polled, high-percentage bull. He packs a different pedigree package and performance after weaning. If you are looking for soundness, structure and predictable performance, Jack Black is your man.

MARK & DEIDRE SMITH ph/fax: 515-965-1458 • cell: 515-229-5227 • GRGenetics@aol.com

• APRIL 2022

PRESIDENT’S MESSAGE by Bruce Lawrence

would like to start off by thanking my fellow board members and the NALF membership for the opportunity to serve as your 2022 NALF President. NALF started the new year off with one of the largest shows in recent times at the 2022 Cattlemen’s Congress. Paula and I also traveled to NWSS in Denver after the OKC event and enjoyed the opportunity to visit with exhibitors. I would like to also thank the NALF membership for their support in a very successful Genetics On Ice benefit Auction to benefit the North American Limousin Junior Association (NALJA) at the 2022 Cattlemen’s Congress. While we are talking NALJA, the state of Texas is making preparations to host the Texas Two-Step, the 2022 National Junior Limousin Show & Congress in Amarillo, Texas, on June 25 through July 1. I would like to take this opportunity to invite each and every one of you to Amarillo to be a part of this great event. The NALF board and staff are very excited about the NALF Research project that we have been planning the last 15 months. If all goes as planned, NALF will A.I. approximately 450 black, commercial Angus cows on two different ranches in Northwest Montana. We will be working with South Dakota State University to purchase and feed the resulting progeny from this A.I. project. Our staff will work with the South Dakota State University staff in documenting feed conversion and carcass data, along with other information to document the value of using Limousin genetics. If you are interested in making a tax-free donation to the NALF Research Fund (NALRF), please visit NALF.org for more information or contact Mark Anderson at the NALF office. We hope to document the benefits of using Limousin genetics with this program. NALF has been in operation for more than 50 years; this is the very first time third-party research will be conducted that is under the association umbrella. The current board is focused on the targeted investment we are making to promote our cattle through private donations in addition to NALF re-investing some of the profits of the past two years of operations. Hopefully calving season has been a success this Spring for all of our membership. High input cost with feed, fuel prices and additional production expense items continues to make us operate in a challenging environment. Most of us directly involved in the production of Limousin seedstock realize how we have improved the genetics we offer to the commercial cattle industry. It is the intent of

our NALF board to promote those advantages to commercial cattle operations throughout the country with our expanded commercial advertising budget. As I am writing this letter, Spring bull sale season is off to an excellent start. I would encourage everyone to attend as many sales as possible to visit with your fellow Limousin breeders and support these breeders with your attendance. In closing, I would like to take this opportunity to thank our staff on a very successful 2021, both productively and financially. I can’t thank them enough for all they do for the association and its members!

2022 NALF BOARD OF DIRECTORS PRESIDENT, Bruce Lawrence........................................ Anton, TX

806-790-2535 • bll1@speednet.com

VICE PRESIDENT, Wade Beckman...................................... Roberts, ID

208-313-0235 • beckmanlivestock@gmail.com

SECRETARY, Ronn Cunningham....................................Rose, OK

918-629-9382 • colronn@yahoo.com

TREASURER, Randy Corns........................................ Altoona, KS

620-750-0924 • randycorns11@gmail.com

AT-LARGE, Jerry Wulf................................................ Morris, MN

320-491-1390 • jerry.wulf@wulfcattle.com

IMMEDIATE PAST PRESIDENT, Dan Hunt............................Oxford, NE

308-991-3373 • huntlimo@huntlimousin.com

EX-OFFICIO, Curt Wieczorek................................... Mount Vernon, SD

605-999-1298 • curtwzrk@gmail.com

DIRECTORS Rob Brawner, Wood Lake, NE, 402-376-4465, bulliscreek@gpcom.net Joey Freund, Elizabeth, CO, 303-840-1850, jfreund@myedl.com Troy Gulotta, Independence, LA, 985-662-1561, liveoakcattle@gmail.com Austin Hager, Karlsruhe, ND, 701-626-2345, hagercc@srt.com Bart Mitchell, Wauzeka, Wisc, 608-553-8070, springcreeksbart@gmail.com Joe Moore, Raphine, VA, 540-569-6219, jomolimo69@gmail.com Kevin Ochsner, Kersey, CO, 970-396-5525, kevinkochsner@gmail.com Lance Sennett, Waynetown, IN, 765-366-4894, lasennett@att.net Jay Wilder, Snook, TX, 979-268-5491, jwwilder1993@gmail.com

• APRIL 2022

Riding for

We take great pride in our herd sires and know our current bull battery is stronger than ever. These sires are being used to continue building our brand as a top source for Limousin seedstock and elite show heifer prospects.

THE BRAND

ELCX Kings Landing 599 D

Boss Lake High Limit 024H

CELL History Maker 0256H

81% Limousin • Homo Polled •Homo Black S: MAGS Xyloid

81% Limousin • Homo Polled • Homo Black S: RLBH Air Force One

Purebred • Homo Polled • Homo Black S: CELL Envision 7023E

PBRS Thunder 8255F

Schilling Game Over

Alter Ego

56% Lim-Flex • Homo Polled S: RLBH Days Of Thunder

50% Lim-Flex • Homo Black S: Schillings R&L Classified

75% Lim-Flex • Homo Polled S: EF Xcessive Force

LVLS Jester 776J

SSTO Fortitude 8914F ET

SSTO Fury 8863F ET

Purebred Red Angus S: HXC Allegiance 5502C

50% Lim-Flex • Homo Polled • Homo Black S: PVF Insight 0129

50% Lim-Flex • Homo Polled • Homo Black S: Colburn Primo 5153

You are always welcome to come to the ranch to see the progeny of these great sires or call to see about the choice selection of bulls and females we have for sale.

Marketing & Branding: Randall O. Ratliff randy@rrmktg.com

325.647.7681 | davislimousin@gmail.com | 12500 Hwy. 279 | Brownwood, TX 76801 38 YEARS & COUNTING IN THE LIMOUSIN BUSINESS! • APRIL 2022

EXECUTIVE SUMMARY by Mark Anderson Executive Director North American Limousin Foundation

NALF Report: April 2022

ull sale season is off to a successful start in 2022 at the time of this writing. Early sales through February and early March have been impressive not only in the quality of the genetics offered but also increased sale averages over the previous year. This is happening due to the dedicated effort breeders have made in supplying genetics that are very useful in the commercial market in combination with breeders obtaining additional customers

‘22

SPONSORSHIP OPPORTUNITIES

The National Junior Limousin Show & Congress is not made possible without wonderful sponsors like you! The 2022 Show Planning NJLSC Committee is looking for Award Sponsorships for the 2022 National Junior Limousin Show & Congress in Amarillo, Texas, June 25 - July 1.

Contact Mallory Blunier (Mallory@nalf.org; 309.361.3007) or a junior board member if you would like to be an award sponsor.

individually. The effort it takes to reach out to more commercial producers on an individual basis works, especially when the genetics provided through the purchase has immediate positive economic impact on their bottom lines. Like it or not, today’s environment is an accelerated inflationary one that coincides with reduced cowherd numbers across the U.S. Even though we can expect to see increased prices for cattle, production costs have increased rapidly as well. Utilizing superior genetics is the only way to offset this, once fixed production costs have been lowered. Higher feed prices will predominate in the country given concerns with higher fertilizer prices, fuel, weather volatility and global disruptions. Cattle that have superior feed efficiency all while adding more production pounds that can additionally capture quality and yield grade premiums will be in demand now more than ever. As sustainability becomes more of a focus in today’s agriculture enterprises, Limousin has a good story to tell given its superior feed conversion rates. All cow/calf operations have a good story to tell here. Rotational grazing that promotes superior pasture growth and utilization of forage is unique to this industry. Plants absorb carbon from methane production in the recycling of methane. Most farming enterprises engaged in crop production do this as well with carbon utilization as methane breaks down. Few industries can claim this in their production practices. Running cattle that have superior feed conversion will be a strong asset moving forward, not only in reduced feed cost and the production of efficient pounds, but also from a sustainability aspect as well. The Limousin breed has always been known for superior feed efficiency but documenting that on current genetics is highly valuable moving forward. The importance of turning in performance data on birth weight, weaning weight and yearling weight is critical. More NALF members are also taking it a step further and are now capturing intake and feed conversion data on their sires and progeny of those sires to further document performance data. continued on page 14

• APRIL 2022

Take Note

OF THE HERD SIRES AND BUYING OPPORTUNITIES AT WILDER FAMILY LIMOUSIN We have gone to great lengths to acquire some of the breed’s leading sires. These sires are carrying the load in our program to give us a constant supply of quality seedstock that meet the demands of the most critical cattlemen.

HUBB

Grand Central 901G

Polled • Homo Black • 43% Lim-Flex MAGS Ali x MAGS Dash Off CE: 12 BW: -0.3 WW: 75 YW: 113 MK: 20 CM: 7 SC: 1.9 DC: 13 YG: 0.13 CW: 34 RE: 0.09 MB: 0.18 $MI: 58 Co-Owned with Shelby Hubbard. HUBB Grand Central 901G

CELL

Freedom 8208 F

Homo Polled • Homo Black • 43% Lim-Flex MAGS Ali x LLJB Absolute Style 3056A CE: 10 BW: 0.2 WW: 62 YW: 92 MK: 22 CM: 6 SC: 2.0 DC: 11 YG: 0.08 CW: 28 RE: 0.04 MB: 0.21 $MI: 56 Co-Owned with Baker Limousin Farms & Red Rock Limousin.

CELL Freedom 8208F

MAGS

Aviator

Homo Polled • Homo Black • 59% Lim-Flex MAGS Winston x MAGS Xtra Rest CE: 15 BW: -0.2 WW: 63 YW: 102 MK: 20 CM: 8 SC: -0.3 DC: 17 YG: 0.05 CW: 30 RE: 0.35 MB: 0.30 $MI: 60

MAGS Aviator

Texas Showcase Online Sale Join us for the

APRIL 9 6 Limousin Show Heifers Available Powered by SC Sales • Managed by MC Marketing View Cattle April 8 at Noon • Texas A&M Beef Center Scramble Certificates Accepted • All Shoot-Out Eligible

Jay, Molly, Jayce & Spencer Wilder Snook, Texas Jay: 979.268.5491 jwwilder1993@gmail.com www.wilderfamilylimousin.com

J&J Cattle Company Joe and Jay Wilder Box 551 • Snook, Texas 77878 Joe: 979.268.4843

• APRIL 2022

Blessed with 42 Years of Success

continued from page 12 The superior cattle have extremely high value to all sectors of the industry. We all look for cows that lower maintenance cost in the cow/calf sector, but progeny out of those cattle that move into the production chain at the grass, stocker and feedyard levels have real economic advantages as superior conversion rates have a major advantage in terms of reduced production cost. Since 65-70% of the cost of beef production is in feed cost, we need to continue to promote the advantages the Limousin breed has in this trait. Eventually we will have an additional EPD to reflect dry matter intake, this can be combined with average daily gain data to find cattle that possess superior feed conversion capability. If you haven’t been able to capture intake data, it makes it even more critical to turn in your new progeny’s existing weight trait data to capture growth differences on your cattle. Ultrasound data is critical as well. If you are not able to capture harvest or actual carcass data, ultrasound data to record backfat, marbling and ribeye differences are still very effective and allow you to sort superior cattle for carcass traits and increased accuracy. Folks that have had successful bull sales the past few years are doing this as their customer base is increasingly demanding all the performance data and genomics they can get on bull purchases. As they say in the country, nothing is more expensive than buying a cheap bull that does not have superior performance in all aspects and is backed up by data. Tie in the genomics to increase accuracy on purchase value and the commercial buyer has more data than ever before to evaluate potential purchases. Make sure you are doing your best to supply that to your existing customers; it will help attract new customers as well. NALF is also moving along on its research project as well this Spring. With the help of two commercial cow calf ranches in Montana, we will be breeding three different contemporary groups of sires to commercial cows to document differences in feed performance to three different harvest dates along with capturing harvest data differences through third party research at South Dakota State University in the Fall of 2023. Documenting these differences should reveal differences that have real economic impact to the commercial cattle industry. We will keep you updated as we move forward with this project the NALF board has devoted much time and effort to. We appreciate your efforts and support as members of the association as we all work together to move the breed forward in a positive direction!

Thank you to all our bidders, buyers and friends for making our 42nd Annual Bull Sale a tremendous success. We could not do it without your confidence in our program; and for that, we are grateful. Ardie Peterson, Eagle Butte, SD Brad Dunlap, Rives Junction, MI Brandon Synhorst, Fulton, SD Brian Duplaga, Grafton, OH Corey Arvidson, Lake Preston, SD Dave Hauser, Dimock, SD Delwyn Vreugdenhil, Parkston, SD Edleman Ranch, Willow Lake, SD Ehrisman Farms, Wagner, SD Eigenberg Land & Cattle, Windom, MN Fuchs Limousin, Cameron, TX Gary Block, Midland, SD Haselhorst Brothers, Osmond, NE James Leier, Dawson, ND Jim Kokes, Tabor, SD Kyle Schmale, Caroll, NE Ladean Hettich, Eureka, SD

Lazy S Ranch, Lesterville, SD Mike Ludwig, Hartford City, IN Philip Vreugdenhil, Parkston, SD Reiman Farms, Butte, NE Randal Miller, Armour, SD Ross Block, Midland, SD Seth Mamer, Canby, MN Shane Thiry, Kimball, SD South Fork Ranch, Fort Pierre, SD Symens Brothers, Amherst, SD Thomas Farms, Leslie, AR Tim Ditter, Alexandria, SD Tom Hadacek, Forest City, IA Tom Kayl, Spencer, NE Tom Muntefering, Dimock, SD Tyler Kokesh, Wagner, SD Wulf Cattle, Morris, MN

WZRK Juggernaut 4009J Black • Homo Polled • Purebred CELL Envision 7023E x WZRK Miss Tffenuff 4009B CE: 12 BW: 0.5 WW: 83 YW: 124 MK: 21 CM: 8 SC: 1.40 DC: 16 YG: -0.58 CW: 36 RE: 1.31 MB: -0.19 $MI: 53 Purchased by Edleman Ranch of Willow Lake, SD. WZRK Juggernaut was the top-selling bull at our 42nd Annual Production Sale. He is headed to the outstanding Edleman Ranch of South Dakota. We are excited to see what the future holds for him. This balanced EPD, eye-catching Envision son will predictably advance any breeding program to new heights. Contact owners or Grassroots Genetics for semen. We invite you to visit our website to learn more about our program.

• APRIL 2022

Fundamental To Our Success Our program’s advancement can be traced to the fact we have always relied on the best bulls the breed has to offer. We focus on the fundamentals of volume, growth, performance and value-added carcass traits to supply our customers with Limousin cattle that are right for the times. We encourage you to incorporate them into your breeding program.

WZRK Game Changer 4015G Red • Homo Polled • Purebred HUNT Credentials 37C x WZRK Miss Tuffenuff 4015B CE: 11 BW: 0.3 WW: 67 YW: 102 MK: 33 SC: 1.50 DC: 19 YG: -0.28 RE: 0.75 MB: 0.18 $MI: 59 Owned with Coleman Limousin Ranch and the Game Changer Syndicate

Wulfs Eisenhower 3616E Het Black • Homo Polled • Purebred Wulfs Billy The Kid K234B x Wulfs Abril 3616A CE: 7 BW: 4.2 WW: 91 YW: 144 MK: 23 SC: 1.90 DC: 14 YG: -0.36 RE: 1.17 MB: -0.13 $MI: 56 Owned with Wulf Cattle and the Eisenhower Syndicate

CELL History Buff 0245H Homo Black • Homo Polled • Purebred CELL Envision 7023E x CELL Miss Responder 6078E CE: 8 BW: 2.4 WW: 91 YW: 151 MK: 20 SC: 1.80 DC: 13 YG: -0.41 RE: 1.37 MB: 0.07 $MI: 64 Owned with Linhart Limousin

WZRK Hard to Forget 1040H Homo Black • Homo Polled • LF 75% TNGC Empire 736E x WZRK Miss Wideload 1040Y CE: 9 BW: 1.6 WW: 88 YW: 140 MK: 24 SC: 1.35 DC: 19 YG: -0.22 RE: 0.86 MB: -0.11 $MI: 55 Owned with Wulf Cattle

For semen, contact owners or Grassroots Genetics (515) 965-1458.

Wulfs Gallagher 7056G Red • Homo Polled • 75% Lim-Flex Wulfs Xcellsior X252X x Wulfs Edwinna 7056E CE: 16 BW: -3.3 WW: 64 YW: 99 MK: 28 SC: 0.9 DC: 16 YG: -0.31 RE: 1.01 MB: 0.41 $MI: 67 Owned with Wulf Cattle

Your call or visit is always welcome. Curt & Leanne Wieczorek • 605-227-4601 • clwzrk@santel.net • wieczoreklimousin.com • 39768 267th St. Mount Vernon, SD 57363 • APRIL 2022

Proudly Consigning to the

CHR PRODUCTION SALE 4-30-22 • Chattanooga, OK

15 Lots of Halter Broke - Gentle - Past Show Heifers 5 Fall Pairs & 10 Spring Calvers Your Opportunity to Buy Proven Champions—to Raise Future Champions

BC Sister’s Ride 080C

HUBB Freda

Sire: DJ Xplosive Sells with her 10-17-21 heifer calf by 24 Karat and bred back safe to LFL Gavin.

Sister’s Ride was the Reserve Grand Champion Purebred Female at the 2016 National Jr. Show in Lexington, KY. She was third best overall Limousin heifer at the 2016 Tulsa State Fair.

Sire: MAGS Aviator Will calve by sale day to LFL Gavin.

Freda was the 2018 Tulsa State Fair Reserve Grand Champion; 2019 OYE Div. III Champion; and the 2020 FWSS Open Show Reserve Grand Champion.

PCOL Sisters Faith

Sire: Colburn Primo 5153 Will calve by sale day to LFL Gavin. Sisters Faith was the 2019 OLBA Field Day Bred & Owned Champion; 2020 FWSS Open Show Div. Champion; and 2020 OYE Reserve Div. IV Champion

CHR Deena 168D

Sire: JMFA Rodemaster 294Z Will calve by sale day to LFL Gavin. Deena was the 2018 OLBA Field Day Div. IV Champion; 2018 OYE Class Winner; and second in class at the 2018 National Jr. Show in Denver, CO.

BC Dancers Dash

LFL Gavin

Sire: DJ Xplosive Sells with her 11-12-21 heifer calf by PCOL Sisters Fav (Primo Son) Dancers Dash was a class winner at 2018 OYE and second in class at the 2018 National Jr. Show in Denver, CO.

Bronze winning Lim-Flex bull bred by Lawrence Family Limousin. Selling the get & service of the 2021 People’s Choice Champion Bull at the 2021 Cattleman’s Congress

These females are in the prime of their reproductive lives and are ready to go to work for you. Peyton & Kinley Collum Kristy, Dustin & Hayden Sanders, 405/531-8013 Guthrie, OK Grandaughters of Bruce & Kathy Brooks, 580/695-2036 Marietta, OK

• APRIL 2022

ANNUAL PRODUCTION SALE SAT., APRIL 30, 2022 - NOON

at Coyote Hills Ranch, Chattanooga, OK

Breed-Leading Genetics CHR COBN Henli 124H Class winner • Cattlemen’s Congress (open & Junior) Reserve Division Champion • Tulsa State Fair (Junior) Reserve Supreme Champion • Canadian County

UCED THESE HERDS PROD THESE CHAMPIONS!

Grand Champion Pen of Lim-Flex Bulls • Cattlemen’s Congress

SELLING 100 LOTS LIMOUSIN & LIM-FLEX

- All black, All polled 55 FALL-CALVING COW/CALF PAIRS - with big fall calves to be split sale day. Many show heifer prospects that are TLA Shoot-Out eligible 20 SPRING-CALVING FEMALES - with calves at side 15 FALL-CALVING BRED HEIFERS - All Lim-Flex 10 BREEDING-AGE LIM-FLEX BULLS - All Black, All Polled SEMEN PACKAGES AVAILALE ON CHR HARD ROCKS 151H

bid live:

GUEST CONSIGNORS Lawrence Family Limousin Diamond Hill Cattle Co. Barton Limousin C Bar Limousin Brooks Cattle Co.

SALE MANAGEMENT: oﬃce: 580/597-3006 acs@americancattleservices.com www.americancattleservices.com

Ken Holloway • 580/581-7652 580/597-3006, oﬃce Clendon Bailey, Cattle Manager • 580/704-6739 chr@coyotehillsok.com • www.coyotehillsok.com Shari Holloway & Shana Holloway Delivery to central points in the continental U.S. Not to exceed $350 with Lathrop Livestock. Randy Lathrop 847/910-4673

AUCTIONEERS: Bruce Brooks Ronn Cunningham

Catalog Available Mid-April Videos Available Mid- April www.coyotehillsok.com

CONSULTANTS: Mark Smith ~ 515/229-5227 Kiley McKinna ~ 402/350-3447

• APRIL 2022

PROVEN SIRES THE INDUSTRY RELIES ON.

MAGS Federal Reserve

Homo Black • Homo Polled • 50% Lim-Flex MAGS Cable x CJSL 4357B CE: 16 BW: -0.5 WW: 73 YW: 108 MK: 18 SC: 1.4 RE: 0.16 MB: 0.64 $MI: 75 Owned with Hager Cattle Co.

MAGS Everest

Homo Black • Homo Polled • 56% Lim-Flex MAGS Zodiac x MAGS Book Worm CE: 10 BW: 2.8 WW: 73 YW: 118 MK: 23 SC: 0.6 RE: 0.54 MB: 0.19 $MI: 60 Owned with Lake Side Limousin Ranch

MAGS Cable

Homo Black • Homo Polled • 50% Lim-Flex MAGS Appleseed x MAGS Zequin CE: 15 BW: 1.3 WW: 84 YW: 131 MK: 22 SC: 1.5 RE: 0.66 MB: 0.56 $MI: 77 Owned with Cable Syndicate

THE EXCITING NEW SIRES WE ARE SAMPLING HEAVILY.

MAGS Jameson 1125J

Homo Black • Homo Polled • 50% Lim-Flex MAGS Federal Reserve x MAGS Eadie CE: 8 BW: 1.1 WW: 85 YW: 129 MK: 19 SC: 1.0 RE: 0.50 MB: 0.34 $MI: 69

MAGS Hard Core 1623H

Homo Black • Homo Polled • 56% Lim-Flex AHCC Hemi 0901E x MAGS Britani CE: 10 BW: 2.2 WW: 86 YW: 139 MK: 20 SC: 1.6 RE: 0.71 MB: 0.29 $MI: 67 Owned with Buck Ridge Cattle

April 2, 2022

For Semen Contact:

Magness Western Slope Bull Sale

Grassroots Genetics 515-229-5227

Loma, CO

PO BOX190• PLATTEVILLE, CO GARY MAGNESS, OWNER WWW.MAGNESSCATTLE.COM

MAGS Hawkeye 1657H

Homo Black • Homo Polled • 56% Lim-Flex AHCC Hemi 0901E x MAGS Andrianna CE: 9 BW: 3.3 WW: 88 YW: 148 MK: 19 SC: 1.5 RE: 0.89 MB: 0.35 $MI: 70

Office, 970-785-6170 John Pence, 970-396-3584 Austin Gottschalk, 970-396-0115

• APRIL 2022

The Herd Bulls That Are Building Our Brand These sires represent the elite genetics and balanced performance traits we insist upon to build the brand of our progressive seedstock operation. Put these industry leading sires to work in your herd.

TMCK Santana 828J Homo Polled / Black • Purebred COLE Genesis 86G x TMCK Glitz 720G CE: 12 BW: 2.1 WW: 85 YW: 125 MK: 25 CM: 6 SC: 0.65 DC: 14 YG: -0.38 CW: 34 RE: 0.91 MB: 0.32 $MI: 70 Owned with Tubmill Creek Farms Contact owners for semen availability.

CELL Granite 9245G ET Homo Polled / Homo Black • 34% Lim-Flex HA Cowboy Up 5405 x MAGS Xtra Rest CE: 13 BW: 2.9 WW: 90 YW: 143 MK: 14 CM: 5 SC: 1.00 DC: 17 YG: -0.05 CW: 40 RE: 0.44 MB: 0.25 $MI: 67 Semen available through Grassroots Genetics.

CELL Game On 9404G Homo Polled / Double Black • 31% Lim-Flex Musgrave Headway x MAGS Zannie CE: 18 BW: -1.7 WW: 66 YW: 106 MK: 26 CM: 12 SC: 1.15 DC: 11 YG: 0.04 CW: 39 RE: 0.22 MB: 0.27 $MI: 60 Semen available through Grassroots Genetics.

B-Bar Serratelli 72H Homo Polled / Red • Purebred RPY Paynes Cracker 17E x B Bar Foxtrot 32E CE: 12 BW: 0.1 WW: 67 YW: 103 MK: 26 CM: 6 SC: 1.10 DC: 16 YG: -0.43 CW: 39 RE: 1.04 MB: -0.16 $MI: 48 Co-Owned with Glenndening J Bar J. Contact owners for semen.

Place your semen order today!

PUREBRED & LIM-FLEX “Better Genetics for Bigger Gains” • APRIL 2022

JAMES D. HERR 17329 S. Nebo Dr. - Versailles, MO 65084 ph: 573/378-0500 - fax: 573/378-5137 - jherr@gvsdis.com

www.mistymorninglimousin.com 19

MEMBER AND INDUSTRY NEWS BRIEFS A.I. Sire and Donor Dam Information Reminder

All A.I. sires and donor dams born in 2015 or later are required to have a GGP-HD genomic profile on file in addition to parent verification for sires and sire verification for donor dams. Animals born before 2015 do not require the genomic profile but do require either parent or sire verification through SNP DNA typing. They must also be tested for any genetic condition (AM, NH, Proto, etc.) that they are a potential carrier for. A.I. sire permits are recommended on any new A.I. sire and can be added by contacting either Alison at Alison@NALF.org or Tammy at Tammy@NALF.org or at 303-220-1693.

Ultrasound Data and Yearling Weights

Members should be aware that yearling weights taken at the time of carcass ultrasound data collection are not automatically loaded into DigitalBeef. If a breeder wants the ultrasound weights to be used for yearling data, please notify Stephanie at Steph@NALF.org. Ultrasound barnsheets may be generated and printed from the Member Site on the NALF-DigitalBeef platform. There are instructions for printing barnsheets on the Member Site help page at www.NALF.org.

Contacting NALF Staff

NALF staff is available and ready to assist members and commercial producers during regular office hours. Contact information including phone numbers, extensions and email addresses for all staff are listed on www.NALF.org. At times, staff may be away from their office and unable to answer phone calls. Callers are asked to leave a message with your name, phone number, and the nature of the call so that staff may best return the call.

Catalog Inserts & NALF Ads Available

Information and ads promoting Limousin, Lim-Flex and NALF services, as well as educational information on EPDs and GE-EPDs are available for use in sale catalogs. The NALF ads promote the message of “Limousin Today - Profit Tomorrow” and are one or two pages, developed to be used individually or together, depending on your needs. PDF versions are available for download. Visit the Catalog Inserts or NALF Ads pages and scroll down to the bottom for a gallery of .jpg versions. For different versions of these inserts or ads, contact Mallory Blunier, NALF director media & activities, at 303-220-1693, ext. 61, or email LimousinMedia@gmail.com.

2022 MOE Show Rules

As we move into the 2022 MOE show year, please review the 2022 MOE rules for Level I and Level II shows found on the MOE page at NALF.org. For Level II shows, the petition form must be

completed and submitted to the NALF office by May 1 to qualify for MOE points. Level II shows must also follow the NALF division breaks, and show cow-calf pairs and females separately, in order to qualify for points.

Member Site Help

If you are still having trouble navigating the member site on the NALF-DigitalBeef registry platform, we have tutorials to help you. The tutorials explain your login, LIMS enrollment instructions, ordering DNA supplies on the member site and much more! They are available on the Member Site Help page at NALF.org.

Regional Show Information

2022 Heartland Regional Junior Show: May 27-29, 2022; Location: Union County Fairgrounds, 301 S Grace St, Afton, IA 50830 2022 Eastern Regional Junior Limousin Show & Southeast Summer Classic: June 3-5, 2022; Location: Appalachian Fair, 100 Lakeview St., Gray, TN 37615 2022 Western Regional Junior Limousin Show & Western Limousin Exposition: June 16-18, 2022; Location: Klamath County Fairgrounds & Event Center, 3531 S 6th St, Klamath Falls, OR 97603

Planning on Showing?

If so, your show animal must be registered and show in your ownership. If you purchased an unregistered animal, please note that we cannot issue pending registration numbers or certificates. Embryo calves have to be parent verified and the lab work can take up to 4 weeks, delaying the registration process. Please contact our office at 303-220-1693 if you have questions. Show Vests will be required at American Royal, NAILE and Cattlemen’s Congress to show in the MOE Show. To order please find the application under Shows at NALF.org or contact steph@nalf.org.

Rush Orders on Registrations & Transfers

When mailing in rush registrations and transfers, please print RUSH on the outside of the envelope and when emailing please put RUSH in the subject line. This will help make sure your work gets processed immediately. The $25 rush fee for each certificate, noted on the self-billing worksheet, will be billed. Payment must be received for certificates to print. There are no rush orders available on lab work and ET calves.

Office Closures

The NALF office will be closed Friday, April 15 for Good Friday. Regular office hours of 7:30 a.m. to 4:00 p.m. MST Monday through Friday will resume April 18. Have a great Easter Weekend!

• APRIL 2022

continued on page 22

Celebrating 33 years in the business!

A team devoted to the customer service and integrity you deserve!

ABBY LANE

EXECUTIVE ASSISTANT

SARAH JOHNSON

MARKETING ASSISTANT

ARIN STRASBURG

GRAPHIC DESIGN

AMY SHAW

SOCIAL MEDIA DIRECTOR

615.330.2735 Randy@rrmktg.com www.RRMktg.com • APRIL 2022

continued from page 20 The NALF office will also be closed on Monday, May 30 for Memorial Day. Regular office hours of 7:30 a.m. to 4:00 p.m. MST Monday through Friday will resume May 31. Have a wonderful Memorial Day!

Limited Staff in Office

The NALF Board of Directors is meeting April 19-21, 2022. NALF staff will be out of the office and attending the meeting. Staff will answer phone calls and emails as time allows. During the National Junior Limousin Show & Congress, June 2530, there will be limited staff in the office. When calling the office to contact a staff member during those days, please leave your name and phone number and staff will get back to you as soon as possible.

Is your Contact Information Up to Date?

Members are encouraged to log in to their member site on the NALF-DigitalBeef Platform to review the contact information listed. It is a good practice from time to time to look this information over to make sure it is correct and complete. The tabs to review are: Addresses, Phones, Contacts, and Associated herds. Use the edit or delete buttons under the options header on the right hand of the screen to change or remove information. To add your website address, click on [edit] in the tan General Profile Information bar in the upper right-hand corner of the screen. Also, check out the Prefs tab. Under this tab you may edit your member preferences, such as allowing non-members to see your profile when using the Ranch Search tool, an option to store registration certificates electronically, plus more.

NALF 2022 Committee Chairmen and Members

NALF Attends NCBA

The 2022 Cattle Industry Convention and NCBA Trade Show was February 1-3 in Houston, Texas. This year’s convention and trade show was attended by more than 5,000 members across the United States over the 3-day meetings and events. The North American Limousin Foundation attended the National Cattlemen’s Meeting and Convention in Houston, Texas promoting and discussing Limousin genetics with commercial cattlemen. NALF representatives including Executive Director, Mark Anderson; DNA Processing & Accounting Assistant, Tammy Anderson; Director of Media & Activities, Mallory Blunier; and Media and Activities Assistant, Taylor Dorsey, attended the event. Also, in attendance with NALF staff was the President of NALJA, Shelby Hubbard, who assisted staff manning the booth throughout the trade show and attended Cattlemen’s College.

The North American Limousin Foundation President makes appointments to several committees each year. These committees exist to ensure certain aspects of the association run properly. They give a voice to the membership by bringing their needs and concerns to the board. The 2022 NALF Committees can be found on page 56 of this issue.

6205 S. Main St. Ste D-280 • Aurora, CO 80016-5370 ph: 303-220-1693 • fax: 303-220-1884 • limousin@nalf.org • www.nalf.org

NALF Media Services

EXECUTIVE DIRECTOR........................................... Mark Anderson Ext. 51, Mark@NALF.org • 970-590-9576 (c)

Did you know that NALF Media offers photography and design services? Our professionals put a personal touch into every design and strive to get to know you and your operation so that we can offer you the best services. Below is the price list when your design projects and photography go through the North American Limousin Foundation: Catalog Design - $65/page Print & Digital Ad Design - $85/ad Photography Sessions - $40/head (we also do ranch photography sessions, prices vary) We also offer video and video design services; prices vary, so please contact us if you want more information. Contact Mallory Blunier, director of media and activities, LimousinMedia@gmail.com or 303-220-1693 Ext. 61, for more information. We look forward to working with you!

NALF STAFF LISTING NORTH AMERICAN LIMOUSIN FOUNDATION

DNA PROCESSING & ACCOUNTING ASSISTANT... Tammy Anderson

Ext. 57, Tammy@NALF.org

DIRECTOR OF MEDIA & ACTIVITIES.......................... Mallory Blunier Ext. 61, Mallory@NALF.org • LimousinMedia@gmail.com MEDIA & ACTIVITIES ASSISTANT................................Taylor Dorsey

Ext. 54, Taylor@NALF.org

DIRECTOR OF DNA PROCESSING & ACCOUNTING OPERATIONS...Alison Jones

Ext. 59, Alison@NALF.org

REGISTRY & MEMBER SERVICES SPECIALIST... Stephanie Kramer-Beddo

• APRIL 2022

Ext. 27, Steph@NALF.org

BIG TIME BULL BATTERY EF Excessive

Force

HB • Pld • LF 50% D A Traveler 004 703 x CFLX Mollys Image

Semen $100/unit

Semen $40/unit

Grassroots Genetics & Cattle Visions

TASF Crown

Grassroots Genetics & Cattle Visions

Royal 960C

CJSL Dauntless 6257D

HB • HP • PB DHVO Deuce 132R x Whiskey Lullaby 357W

HB • HP • LF 56% MAGS Zodiac x LLJB Absolute Style 3056A Owned with Linhart Limousin

Semen $40/unit

Grassroots Genetics & Cattle Visions

TASF Grey

Goose 333G

Blk • HP • PB TASF Crown Royal 960C ET x TASF X-Tasy 488X Owned with Chase Wilson, Wilder Family Limousin, Edwards Land & Cattle Co.

Semen $50/unit

Grassroots Genetics & Cattle Visions

Grassroots Genetics

AUTO Lucky

Guy 140D ET

TASF Heineken 405H

HB • HP • 79% Limousin AUTO Lucky Strike 118B x AUTO Rebeca 479A

Semen Available Through Owners

TASF Hold

HB • HP • LF 50% TASF Crown Royal 960C x Pleasant Valley Elsa 1439 Owned with Linhart Limousin & Heineken Syndicate

My Beer 402H

Blk • HP • PB TASF Crown Royal 960C x TASF X-Tasy 488Y Owned with Brian Falk

Semen $40/unit

Semen Available Through Owners

Grassroots Genetics

MAGS Firestone 218F

Blk • HP • LF 56% MAGS Apple Jack x MAGS Daystar Owned with Linhart Limousin & Magness Land & Cattle

TASF Guinness 315G

Semen $40/unit Grassroots Genetics

HB • HP • PB TASF Crown Royal 960C x AUTO Peyton 206Y Owned with Paulsen Farms, Campbell Land & Livestock

Boonsboro, MD Chris Thomas • 301-730-9561 Lonnie Thomas • 301-730-9571 • APRIL 2022

Riding Shotgun Who’s Leading Your Herd As we travel the highways and by-ways of the Limousin family and breed, we often cuss and discuss the cattle business, sports, politics, great cheeseburgers and most of the time, the promotion and marketing of Limousin cattle. Through “Riding Shotgun” we invite you to join us in the righthand seat, so that we can let you in on what we find to be our marketing pet peeves, shortcuts and some of the favorite habits of top-flight professional producers. Grab a cup of coffee and take the ‘shotgun seat’—we are pleased to have you riding along.

s the days get longer and catalogs start showing up online and in the mailbox, it’s time to consider the question that should be

Registered Limousin Bulls FOR SALE PRIVATE TREATY

Solid 18-month-old registered purebreds from a dedicated fall calving herd. Economically priced and ready to work. Honest cattle from an honest program, backed by customer service.

on your mind everyday and all the time—do I need a new herd bull? As I listen to my favorite sports shows, they talk about new coaches, new quarterbacks and who is leading the program. I think your seedstock business is much like a team—it needs to be a coordinated effort, with lots of talent to get you across the finish line. I think if you are a progressive seedstock operation you also need to evaluate your current options and think about your program for the future. Years ago, a very successful and insightful breeder, when asked when he starts looking for his next herd bull, gave an answer I think is telling. “I start looking for my next herd bull the minute my current one goes out with his first cows.” He was always on the lookout and had found that it might take a while and that he needed to always be ready to find not only a replacement, but also a compliment to the current head of the program. I also think that even if you think you are the greatest AI technician in America, you need a herd bull that can keep your cows bred in a timely fashion and on that year when you just don’t have your best stuff in the AI chute. Mother Nature made the best heat detector and breeding machine in the world—she put four legs on him and sent him off to get the job done. Don’t short yourself when it comes to a clean-up bull. I think you will find that down the road a lot of your replacement females will come out of the clean-up bull, so make sure he can handle the load if the first team goes down. You owe it to yourself and your customers to always evaluate the team you have in place. Part of your job as Owner, General Manager and Coach is making sure your whole team is not only set up for next year, but for the years to come. There is a lot of great talent being offered every day. Study your lessons, grab those catalogs and think about your next draft pick. It’s ALWAYS time to add a piece for the future. See ya down the road. CONTACT THE AUTHOR Mark A. Smith email: grgenetics@aol.com phone: 515-229-5227

Call to receive a catalog and visit about how our Limousin can benefit you.

FERRAT RANCH LIMOUSIN

John (406) 949-7911 • Samantha (406) 949-0869

TOSTON, MT • FERRATRANCH@GMAIL.COM

• APRIL 2022

Divas

LINHART LIMOUSIN

ONLINE FEMALE SALE April

hosted on www.L365auctions.com

7:00 P.M. CDT

SELLING 15 LIM-FLEX & PUREBRED ELITE SHOW HEIFER PROSPECTS FALL & SUMMER BORNS SELL

LLJB Absolute Style

Riverstone Charmed

PROGENY SELLS.

HEIFERS OF THIS CALIBER SELL:

SALE MANAGEMENT: SALE CONSULTANTS:

Randy Ratliff 615.330.2735 Mark Smith 515.229.5227 Bill Helton 256.962.0256

Kiley McKinna • 402.350.3447 Wiley Fanta • 320.287.0751 mcmarketingsales@aol.com mcmarketingmanagement.com

CHARLES LINHART 641.340.1306 • AARON LINHART 641.414.5060 27195 175TH ST • LEON, IOWA 50144

LINHARTLIMOUSIN.COM 26

• APRIL 2022

A COW FAMILY Like No Other HSF YOUR FANTASY

Purebred • Double Polled • Double Black MAGS War Admiral x HSF Tinkerbell The Dam Of Riverstone Charmed. The progeny of Riverstone Charmed has rewritten the history books for the Limousin breed over the past few years and it all began with this great brood matron. Fantasy has been utilized in our extensive embryo transplant program to the most proven and progressive Limousin and Angus bulls in the industry. Call to see what embryos and progeny we have available.

We welcome your visit anytime. Call Today. BRANDING & MARKETING

Randall O. Ratliff 615.330.2735 • Randy@rrmktg.com www.RRMktg.com

KSL SULL CHARMER 218G

Purebred • Homo Black • Homo Polled TASF Crown Royal x Riverstone Charmed Co-Owned with Ridgeland Cattle Company and Sullivan Farms. The first calves by this exciting young sire were born this Spring. We continue to get rave reviews on his calves. Here is your chance to add the breed’s most elite genetics to your program. SEMEN PACKAGES AVAILABLE — 20 unit packages available for $1,000.

Kevin Smith • 9296 Hwy. 4, Chatham, LA 71226-9357 • 318.245.4607 • JKcattle@gmail.com • APRIL 2022

Product Driven by Randy Ratliff

n the next 2-3 years I believe we are going to see the best things to ever happen in the cattle industry! We currently have fewer cows in the country, and the seedstock breeders that keep replacements back and increase their inventory will receive very big dividends. Feed and moisture will be keys to the future, but program success will come down to the quality of the product and the service given to the customers. There is a tremendous amount of money to be made in the seedstock business! After a strong run during these first few months of bull and female sales in 2022, it is evident we have a high demand for our product, but that is only if they check all the boxes. In analyzing our business models, whether it be Fullblood, Purebred or Lim-Flex, if the conformation fits well with a strong EPD profile from a reputable source then the sky is the limit. It has become more and more evident that the programs receiving the most premium for their product are those that have serviced their customers well, more than just the night before the sale. A text, phone call, email, handwritten note and/or an appreciation gift is vital to sustaining business relationships. Commercial

cattlemen have many options when it comes to what breed of bulls they use. They may love the Limousin product now, but if there isn’t exceptional customer service to go with it there is always a chance of losing future business. Though these ideas may seem elementary and mundane, we must keep the little details in mind at all times. One thing I know for certain is the Limousin and Lim-Flex products are as good as any breed of cattle in the country. We have structure and soundness like no other breed, desirable looks and conformation, and most importantly, our breeders are some of the finest folks in the industry. But with growth and the future of the breed in mind, we must continue providing unique and special customer service to ensure that next level experience. I challenge us all to be better, do better and continue to treat everyone just like we would want to be treated. Best Regards, Randall O. Ratliff Ratliff & Co.

2022 NJLSC Headquarter Hotels: Four Points by Sheraton Amarillo Downtown (Rate $119) 1911 I-40 East,Amarillo, TX 79102 806-242-6777 Fairfield Inn & Suites by Marriott Amarillo Downtown (Rate $119) 1911 I-40 East,Amarillo, TX 79102 806-242-4777 *Ask for the “2022 National Limousin Group” for both hotels 28

• APRIL 2022

THE PROGRESSIVE We recently added these three leading sires from reptuable programs to our bull battery. These sires show the kind of calving-ease and performance we demand. We are excited about the future progeny of these progressive young sires.

DANH Johnny Walker 11J

Red • Homo Polled • 78% Limousin COLE Fortune 12F x DANH Guiliana 46G CE: 17 BW: -2.5 WW: 71 YW: 109 MK: 25 CM: 11 SC: 0.60 DC: 12 YG: -0.25 CW: 32 RE: 0.91 MB: 0.16 $MI: 59

CELL Jarhead 1113J

Homo Black • Homo Polled • 50% Lim-Flex TNGC Empire 736E x MAGS Yeomen CE: 11 BW: 1.2 WW: 86 YW: 136 MK: 18 CM: 7 SC: 1.65 DC: 15 YG: -0.04 CW: 49 RE: 0.73 MB: 0.23 $MI: 65

WZRK Jackhammer 4015J

Red • Homo Polled • Purebred Wulfs Eisenhower 3616E x WZRK Miss Tuffenuff 4015B CE: 10 BW: 2.6 WW: 76 YW: 117 MK: 26 CM: 7 SC: 1.35 DC: 16 YG: -0.46 CW: 44 RE: 1.36 MB: -0.18 $MI: 50

THE PROVEN

These homozygous polled Fullblood sires have been the heart and soul of our Fullblood herd. They have proven to do a great job adding real value to a calf crop. AR Express Card 7129E

Homo Polled • Red • Fullblood AR Zillion 226Z x AR Wildflower 9115W CE: 9 BW: 2.7 WW: 50 YW: 62 MK: 27 CM: 5 SC: -0.10 DC: 6 YG: -0.61 CW: 15 RE: 1.10 MB: -0.15 $MI: 44

AR Executive 7173E

Homo Polled • Red • Fullblood AR Colonel 531C x AR Best Mae West 4102B CE: 10 BW: 1.2 WW: 39 YW: 59 MK: 24 CM: 7 SC: 0.50 DC: 8 YG: -0.65 CW: 14 RE: 1.14 MB: -0.22 $MI: 39

Semen packages available: 20 units on one or both combined for $1,000.

New sale date:

NOVEMBER 12 SELLING

50 Bulls & 35 Open & Bred Females

RICK & SANDY THOMAS

204 Express Lane, Leslie, AR 72645 (H) 501/745-8728 - (M) 501/757-1088 - (O) 501/745-8484 mail@expressforestry.com - www.thomascattlefarms.com

• APRIL 2022

You Can Have Your And Eat It, Too

With rising feed costs and an increased focus on sustainability within the beef industry, feed efficiency is more than a buzzword, it’s rapidly becoming a battle cry in an industry challenged to do more, with less. By incorporating today’s Limousin and Lim-Flex genetics into your crossbreeding program, you can capitalize on the breed’s inherent feed efficiency advantage while still banking the premiums paid for high quality, high yielding carcasses. That’s two ways to profit, instead of one!

/// “Feed accounts for somewhere between two-thirds and three-fourths of the input costs of the feeding phase. So, feed intake and the utilization of those feed resources really gets at the heart of profitability in our business.” Dr. Bob Weaber, Director of Eastern Kansas Research and Extension Centers

“Using a Continental breed such as Limousin or Lim-Flex on a British-based cow herd gives you the best of both worlds – the maximum combination of a balance between gain, feed efficiency and carcass quality.” Dr. Kee Jim, CEO of Feedlot Health Management Services

Limousin@NALF.org • 303-220-1693 • 6205 S Main Street, Aurora, CO • NALF.org Find us on Facebook and Instagram @Limousin_NALF

LIM-FLE Limousin x Angus Hybrid

• APRIL 2022

The Best in the breed ! For over 53 years now, people have relied on Leonard Limousin as a source for the highest performing genetics. The only two bulls in the entire breed with their combination of excellence in YW, Milk, and RE are in residence at Leonard Limousin. They see heavy use here and encourage you to do the same.

LLR

Full Force WJ239F

Purebred • Homo Black • Het Polled R&R Mr Jock 9W x LLR WJ239Z CE: 6 BW: 5.3 WW: 102 YW: 157 MK: 22 CM: 7 SC: 1.19 DC: 9 YG: -.55 CW: 52 RE: 1.44 MB: -.28 $MI: 55.4 He’s been progeny tested, blood typed, has two copies of the F94L gene and is homozygous black. He had feed conversion on a 120 day test of 4.9 lbs of feed per pound of gain and the record setting feed conversion of 3.2 lbs of feed was set by one of his sons. Semen is available for international sale. Thanks to Johnny Kahlbetzer in Australia for obtaining Australian rights.

R&R Mr Jock 9W, Sire of LLR Full Force WJ239F

R&R

Beefmaker 116D

Purebred • Dbl Black • Het Polled R&R Beefmaker 7Z x R&R Milkmaid 40W CE: 4 BW: 5.9 WW: 103 YW: 167 MK: 24 CM: 4 SC: 1.7 DC: 14 YG: -.76 CW: 50 RE: 1.95 MB: -.41 $MI: 52.7 For over five years now, R&R Beefmaker 116D has been the Number One Yearling Weight EPD purebred bull in the breed. With over 200 calves on the ground registered in numerous herds, his accuracies are high and progeny are proven as the best performing and highest selling sire group for all breeders who have used him. Two copies of F94L gene.

R&R Beefmaker 116D

Semen Available for International Use.

SEMEN AVAILABLE, SHIP WORLDWIDE $40/UNIT Over 100 Bulls Available By Private Treaty Including Many Sons of Beefmaker and Full Force

MARK & SHERYL LEONARD 1362 Hwy. 59, Holstein, IA 51025 712-368-2601 work • 712-830-9032 cell mark@agcomfinancial.com In the Limousin Business Since 1969

Contact Mark today to schedule a viewing appointment.

• APRIL 2022

GENOMIC TESTING ENTERS THE SHOW RING

he North American Limousin Foundation (NALF) is constantly looking for ways to improve the Limousin breed, and often uses the National Junior Limousin Show & Congress (NJLSC) as a way to move big ideas and improvements forward. Junior national shows are a unique show each summer for cattle breeds - exhibitors have the opportunity to showcase their cattle, knowledge and professionalism while breeders flaunt their best genetics and get a close-up look at the competition from across the country. Everything about the week, from competitions to livestock shows, help improve breeds to be their very best in a one-week showcase. For the Limousin breed, this week also represents a time filled with fun, reuniting with long-distance friends and the opportunity to better a breed known for its muscling, maternal ability, feed efficiency and profit-added value. In 2022, the NJLSC is being held in Amarillo, Texas at the TriState Fairgrounds June 25 to July 1. The NALF and North American Junior Limousin Association (NALJA) boards are excited to offer a brand-new show with goals to increase education and improve the breed - the Phenotype/Genotype (P&G) Show. “We are excited to present the Phenotype/Genotype Show,” said Mallory Blunier, NALF Director of Media and Activities. “This will be a separate blow-and-go show at Junior Nationals this summer where the judge will look not just at the cattle phenotypically, but also at their EPDs.” The P&G Show will have one judge who ranks the animals before the show, based solely on their expected progeny differences (EPDs). Then, will judge the cattle classes during the show based on phenotype, or physical appearance. Once the two shows have been judged, scores from each will be combined 50/50 to determine overall class rankings and champions. “So, even if an animal is first in class in the phenotype portion, the final placing could be completely different based on the genotype ranking,” said Blunier. “The final placings will be determined on that combined score from genotype and phenotype.” The P&G Show will be a separate show to enter for this year’s Junior Nationals with champion banners and buckles and class winner prizes offered for the show. The difference in entering this show is that all cattle must be genomically tested to enter. “Animals that are not genomically tested will not be allowed to show,” said Blunier. “DNA could take up to 6-8 weeks to process

and we recommend sending DNA in as soon as possible. While the testing normally costs over $57 per head, NALF is covering the cost of genomic testing for cattle entered so there is no additional cost to the exhibitor.” A large portion of cattle shows today focus solely on the phenotype of cattle, or more specifically how the genotype of an animal makes itself known through observable, physical traits. Phenotypes can include hair color, presence or absence of horns and any general overall appearance. The genotype of cattle are shown not by physical appearance, but through EPDs, which have helped improve the cattle industry for nearly four decades. For this show, the judge is not only looking at EPDs, but genomically-enhanced EPDs. For cattle testing, genomics identify each animal’s EPD accuracy utilizing marker subsets that are identified for each trait. Genomics give producers early insight to an animal’s quality because of the progeny equivalents generated by genomic testing. The P&G Show judge will receive a list of classes that include entry numbers, birthdate and EPDs/$Values (CED, BW, WW, YW, MK, TM, CEM, SC, ST, DOC, YG, CW, REA, MB and FT) along with percentile breakdown. Blunier said the show will provide a great educational opportunity to the breed, as well as improve overall breed statistics by adding more genomically tested cattle to the herd book. “We’re really hitting it as an educational opportunity to get more information out to the juniors that revolve around EPDs,” said Blunier. “Limousin is not just bringing the heat in the show cattle industry, but we are also creating waves in the feedyards and seedstock operations and that is why we feel this is a good opportunity for juniors to learn how EPDs work.” The NALF and NALJA boards are excited to offer the P&G Show this summer and hope that all who make the trip to Amarillo will enter in the show. “We encourage all who are not participating in this event to come watch and play along too,” said Blunier. “We will have activities for participants to test their skills and see how they rank the animals compared to the judge.” Entries for Junior Nationals will open mid-spring and are due May 15. Find more about the Texas Limousin Two-Step Junior National Show at https://nalf.org/juniors/shows/.

• APRIL 2022

Purebred (94/89.6) • Homo Polled • Red Wulfs Fiat K683F ET x TREF Cassie 177C CE: 8 BW: 1.7 WW: 75 YW: 108 MK: 35 CM: 5 SC: 0.79 DC: 17 YG: -0.52 CW: 35 RE: 1.21 MB: -0.04 $MI: 55 Top 1% MK, TM • Top 10% DC, $MI • Top 15% MB • Top 20% WW, CW • Top 30% GE, YW, RE Act. BW: 95 (105) • Adj. WW: 806 (112) • Adj. YW: 1,339 (109) • Adj. Scrotal: 37.1 • REA Scan: 18.18 (110) • F94L Myostatin 2 A total standout since birth, TREF Junk Yard Dog 177J garnered unprecedented levels of attention from visitors and for good reason, he is an absolute eye catcher. With the sale-topping final bid called at $40,000, H & A Farms of Kenyon, Minnesota, secured half semen interest and possession of this breed changing sire. Great footed, long-bodied, deep-sided, heavy-muscled and functionally correct are just the start of the list of positive attributes this bull will add to your program. Fault-free in his set of EPDs and homozygous polled, we expect his progeny to WOW viewers from day one, just as he did.

H & A FARM GLENN TREFTZ (605) 380-0014 12510 370TH AVE. • WETONKA, SD 57481 WWW.TREFTZLIMOUSIN.COM

Austin & Liz Bauer 11048 E 250th St Kenyon, MN 55946 Austin: 507-330-3048 Handafarm@hotmail.com

Canadian Semen Rights: Rail Line Limousin Australian Semen Rights: Red Oak Farms Semen Off Open Market Until 2023

• APRIL 2022

Recording Greatness by Megan Silveira

Excellence can be found in every element of Fuchs Limousin.

stack of old papers rests on a desk. The papers are weathered with age and hold smudged fingerprints on the corners from how often they’ve been handled, yet the information on each sheet is still pristine and accurate. Gary Fuchs fondly recalls the record keeping practices of his grandfather who started Fuchs Limousin in 1970. The herd of cattle has changed with time, but Fuchs said his grandfather was devoted to the upkeep of the operation.

• APRIL 2022

“Limousin cattle are easy to maintain in our environment,” Gary said. “They’re easy to look at. They’ve got the right balance of muscle to them. The cows are easy keepers in the pasture.”

“My grandfather was a tedious record keeper,” he explained, remembering how each cow’s information was printed on their own piece of paper. “He was meticulous. He always did the best to care for the animals.” Fuchs and his grandfather spent hours together on their land in Cameron, Texas — land the Fuchs family has called home since 1937. Their bond was “a typical grandfather-grandson relationship,” with an agricultural twist. Fuchs said his grandfather was dedicated to passing on the practices of good stewardship. From ensuring grass was available for grazing

year-round to never overstocking a pasture, Fuchs remembers his grandfather as being dedicated to doing the best he could with their central Texas cattle operation. “You treated things right,” he explains. “From your property to your animals to your customers – everything was treated correctly.” After his grandfather passed away in 1984, Fuchs took over the business and has been working to carry on the legacy ever since. Today, Fuchs Limousin boasts 80 head of registered, breeding-aged cattle and spans about 300 acres. Though Fuchs has been a fan of the Limousin breed since he first walked the pasture alongside his grandfather, he said his appreciation for the livestock has only grown with time. “It’s hard to describe something you grew up with, but for me, [Limousin cattle] are easy to maintain in our environment here,” he explains. “They’re easy to look at. They’ve got the right balance of muscle to them. The cows are easy keepers in the pasture.” The operation currently centers around females, as Fuchs is building herd numbers from his own calf crop. “We’re going to grow up to 30% more cattle here, but I’m pretty focused on raising cattle rather than buying them. I’m kind of stubborn that way,” he adds with a chuckle. “We’ve bought cattle, but I have a certain affinity for the ones we’ve raised.” In addition to raising cattle he’s proud to keep on the property, Fuchs also owns and operates Ideal Poultry Breeding Farm with his two sisters – another family business started by his grandfather. The farm is home to 40,000-50,000 laying hens and hatches upward of five million chicks each year. Fuchs describes the company as a specialty niche business as they raise and sell almost 200 varieties of chickens to feed stores or backyard flock owners. “Just like folks have cattle to enjoy, they have chickens to enjoy also,” he explains. “We fit into that part of the business world as well.” In both the poultry and cattle businesses, Fuchs emphasizes the importance of family. His wife, Susan, helps with both operations and their sons, Stephen and Nathan, help manage the cattle and hatchery. continued on page 36

• APRIL 2022

continued from page 35 Gary Fuchs took over the family business in 1984 and has been carrying on the legacy ever since. Today, Fuchs Limousin boasts 80 head of registered, breeding-aged cattle and spans about 300 acres on property the family has called home since 1937. Fuchs has always valued working alongside family, though he’s found his family ties stretch beyond his own home. It is this sense of shared love for livestock and the people behind the cattle that led Fuchs to serve on the North American Limousin Foundation Board of Directors. Though Fuchs admits he never pictured himself serving on the national level, he was always raised with the philosophy that you serve the organizations you’re a part of. So, when he received a phone call from his peers asking if his name could be added to the 2013 ballot for the NALF board, he said yes. The chance to serve the Limousin breed was one he found himself saying yes to on more than one occasion. Fuchs served two three-year terms in total, a couple of which were spent as treasurer and the last two spent as president. “Probably the best experience I’ve had as a breeder was the chance to serve on the board,” Fuchs said. “I got to meet a lot of people, visit a lot of ranches and attend a lot of sales. It was just a really good experience.”

In addition to giving back to the industry and making new connections, Fuchs said serving on the board was a unique opportunity to learn more about the strengths of Limousin cattle. He has always believed a good animal offers the best of both phenotype and genetics, and during his years as a director allowed him to help further promote this message with breeders. “I always tell people you’ve got to be able to go out in the pasture and like what you’ve got,” Fuchs said, “but I’m very aware of the pedigrees, EPDs and things like that.” continued on page 38

Consistently Producing Bulls That Perform Through our time in the cattle business we have been consistently driven to produce bulls that not only succeed in the show ring but also excel in the pasture. Multiple MOE Medal winning bulls and many satisfied repeat customers prove we are doing exactly that.

WWLU Frazier

HP/HB • 54% LF • MAGS Aviator x CJSL 6103D CE: 13 BW: 0.8 WW: 70 YW: 114 MK: 17 MB: 0.17 $MI: 58 Semen $40 • Grassroots Genetics

Thank you to Rolling Acres Limousin of Brookville, IN, for their purchase of WWST Huey and WWST Jack Rabbit from us this spring. Champion and Reserve Champion Limousin Bulls at the 2021 Indiana State Fair. We wish you the best with your investments. WWST HUEY 2021 National MOE Bronze Medal Bull

Join us May 7 as we offer our herd sire WWLU Frazier, a TASF Crown Royal son, and a CJSL Dauntless heifer at the Ohio Valley Limousin Sale in Mineral Wells, WV.

WHITEWATER — LIMOUSIN — Andy, Connie, Clay, Zach, Luke and Jack Stirn

• APRIL 2022

3150 Sharptown Rd., West Harrison, IN 47060 513/300-2009 (Andy) • 513/739-7576 (Luke) whitewater_limi@heavenwire.net

SATURDAY,

MAY 7, 2022 • 1 P.M. THE EXCHANGE AT WALL STREET CATTLE CO. LEBANON, MISSOURI

SELLING 75 LOTS Fullblood - Purebred - Lim-Flex

SCHEDULE OF EVENTS FRI., MAY 6 6:00 p.m. 7:00 p.m. -

Social MLBA Banquet & Benefit Auction

SAT., MAY 7 11:30 p.m. 1:00 p.m. -

Lunch Great American Pie Sale

AUCTIONEER Chisum Peterson - 605-730-4214

CONSULTANTS Mark Smith - 515-339-5227 Bill Helton - 256-962-0256

SPONSORED BY Heart of Missouri Limousin Breeders & Missouri Limousin Breeders Associations

Contact Sale Management for a catalog.

SALE MANAGEMENT KILEY McKINNA, 402-350-3447 • WILEY FANTA, 320-287-0751 mcmarketingsales@aol.com • www.mcmarketingmanagement.com

LYDH JUDGEMENT DAY 9J

MIDL HECTOR LIVES

MINO HUDSON 027H

Purebred • Homo Polled • Homo Black S: TASF Crown Royal 960C

50% Lim-Flex • Polled • Homo Black S: TNGC Empire 736E

72% Lim-Flex • Homo Polled • Homo Black S: COLE Explorer 22E

• APRIL 2022

. K N A R F K L A T S ' LET he is doing the job

SSTO SKLS

Frank

8879F

Polled • Homo Black • Purebred CJSL Dauntless 6257D x SSTO 662D (Aviator) CE: 11 BW: 1.0 WW: 64 YW: 103 MK: 20 CM: 6 SC: 0.40 DC:16 YG: -0.20 CW: 35 RE: 0.77 MB: 0.04 $MI: 53 Co-Owned with Logan Hills Cattle Co. Frank is doing a great job. He keeps birth weights in line and adds tremendous growth and performance. His calves exhibit outstanding conformation which is no surprise since he has such breed legends as Zodiac, Absolute Style, Aviator and Xtra Special in his pedigree.

ORDER SEMEN TODAY.

Contact Grassroots Genetics at 515-965-1458.

SC JARETTE 937J

Frank son

RANDY & NANCY CORNS Randy: 620/750-0924 11535 Thomas Rd. • Altoona, KS 66710 • www superccattle.com

continued from page 36

DNA testing and emphasizing genetic progress was something Fuchs promoted while on the NALF board, and are practices he currently implements in his own operation. Practicing DNA testing and emphasizing genetic progress was something Fuchs promoted while on the board, but they are also practices he implements in his own operation. In addition to participating in Limousin programs, every female at Fuchs Limousin has been DNA tested and the operation participates in whole herd reporting. In upcoming years, Fuchs hopes to promote the breed to other local cattlemen within a 50-mile radius of his operation. Fuchs plans to market not only his cattle but their genetic excellence as well. While he said commercial breeders around Cameron do not typically focus on EPDs, he is eager to help them discover the importance of genomics in the herd. As Fuchs works with his family to continue to make these ambitions a reality, he will continue to keep the traditions of his grandfather alive. From the most detailed records, to the care given to livestock and the land where they graze, Fuchs strives to uphold the philosophies born when Fuchs Limousin was first founded. ABOUT THE AUTHOR: Megan Silveira is a freelance writer originally from Denair, California. She is currently based in Saint Joseph, Missouri. She completed her graduate studies in agricultural communications from Oklahoma State University in May 2021. • APRIL 2022

HERD SIRE PROSPECTS Selling May 7

The Great American Pie Sale • Lebanon, MO Caleb, Tara, Gabriel & Reagan Minor 1201 Flint Rock Rd. • Strafford, MO 65757 Caleb (417) 576-6364 • Tara: (443) 605-6127 minorfarms930@gmail.com www.minorlimousin.com www.facebook.com/minorlimousin

AUTO MINO Hardball 576H

Dbl Pld • Homo Blk • Purebred • 12/1/20 AUTO Blaque Blazer 100F x AUTO Sugar Pop 298D CE: 8 BW: 2.8 WW: 67 YW: 105 MK: 24 CM: 6 SC: 1.27 DC: 10 YG: -0.33 CW: 38 RE: 0.99 MB: -0.06 $MI: 51

We are proud to be offering these individuals that represent the very best from our breeding program. These bulls possess the blend of calving-ease, performance and maternal traits we strive to produce. If you are in the market to add a new high-quality herd bull to your operation we hope you will consider one of these top prospects.

AUTO MINO Hector 557H

Pld • Homo Blk • 68% Lim-Flex • 9/1/20 AUTO King David 120E x AUTO Fountain 268F CE: 9 BW: 1.6 WW: 71 YW: 109 MK: 23 CM: 6 SC: 1.18 DC: 16 YG :-0.17 CW: 51 RE: 0.79 MB: 0.22 $MI: 61

MINO Honor Code 026H

Homo Pld • Dbl Blk • 81% Limousin • 9/11/20 COLE Explorer 22E x AUTO Franny CE: 9 BW: 0.6 WW: 89 YW: 131 MK: 19 CM: 6 SC: 1.02 DC: 12 YG: -0.28 CW: 32 RE: 0.89 MB: -0.19 $MI: 52

AUTO MINO Hardball 576H

MINO Hudson 027H

Homo Pld • Homo Blk • 72% Lim-Flex • 9/21/20 COLE Explorer 22E x MINO Fiona CE: 11 BW: 1.8 WW: 90 YW: 139 MK: 20 CM: 7 SC: 0.69 DC: 10 YG: -0.24 CW: 44 RE: 0.98 MB: 0.04 $MI: 61

AUTO MINO Hector 557H

MINO Fiona

MINO Honor Code 026H

MINO Hudson 027H

• APRIL 2022

READY TO RUN Cattle prices are headed higher, despite recent geopolitical pressure.

by Wes Ishmael

ust when the pandemic was making enough progress to boost hopes, along came Russia’s attack on Ukraine, rocking global commodity markets and supply chains. Spot Kansas City Wheat futures closed at $12.00/bu. to end the first week of March. Spot Corn futures on the CME were at $7.56. Spot West Texas Intermediate Crude Oil futures (CME) rocketed $20/bbl. higher the same week. Feeder Cattle futures declined $9.59/ cwt. over the course of two weeks. Surging grain and oil prices were tied to port closures in Russia and Ukraine, as global markets rationed available supply. Wheat dragged other feed futures higher, which were already escalating for the same geopolitical reason. “The Ukraine-Russia war has been the catalyst for the explosion in wheat prices, however the foundation was set through several events that caused limited exportable global supplies,” explained Aaron Smith, crop marketing specialist at the University of Tennessee (UT), in his early-March weekly market comments. “Ukraine is estimated to contribute 4.3% of global wheat production, 11.6% of global wheat exports and less than 1% of global ending stocks. Russia is estimated to contribute 9.7% of global wheat production, 16.9% of exports, and 3.8% of global stocks. The two countries are responsible for 28.5% of global wheat.” Keep in mind supply chains were still hamstrung by politics and pandemic-disrupted supply chains before the Russian attack. “Every time the cattle market begins to make a push to stronger prices, something unexpected happens that directly impacts cattle prices,” explained Andrew P. Griffith, UT agricultural economist at the University, in his market comments. “This conflict halfway around the world is not expected to overpower the fundamentals

that are driving cattle prices higher, but the conflict will certainly increase volatility, which means prices will likely decline in the near term to unexpected levels. However, prices will most likely recover and challenge future contract highs as the initial shock works its way through the market.”

Cattle Prices Poised for Extended Increase

The futures prices Griffith refers to were just beginning to demonstrate coming strength before the Russian war stalled progress. Negotiated cash fed cattle prices finally breeched $140/ cwt. and 5-weight steer calves were commonly commanding more than $200.

CattleFax provided an extraodinarily optimistic cattle price forecast during its Outlook Seminar in February.

With cattle numbers declining, front-end fed cattle marketing approaching pre-covid levels and beef demand continuing strong, CattleFax projected the average fed steer price this year $18 higher year-over-year at $140/cwt. with a range of $130-$155. The organization forecasts the average feeder steer price (800 lbs.) at $172 with a range of $158-$184, and the average calf price (550 lbs.) at $205 with a range of $180-$230. Moreover, CattleFax forecasts utility cows at an average of $75/ cwt. with a range of $65 to $85. Bred cows are expected to bring an average $1,850/head with a range of $1,700 to $2,000 for load lots of quality, running-age cows. The feeder cattle and calf supply will be 675,000 head fewer than last year, totaling 25.5 million head, according to CattleFax. Fed cattle

• APRIL 2022

continued on page 42

Schilling Sires are built for BANNERS AND BEEF Schilling Halas

RS. CALF CHAMPION BULL, 2021 CATTLEMEN’S CONGRESS 4/4/20 • Purebred • Double Black • Homo Polled • ROMN Floyd Mudhenkey 101F x Schilling’s Yoki CE: 9 BW: 0.0 WW: 58 YW: 90 MK: 20 CM: 4 SC: 0.40 DC: 12 YG: -0.54 CW: 21 RE: 1.17 MB: -0.21 $MI: 45 Here is the exciting, new purebred bull the breed has been waiting for. Halas impressed the crowd at the Cattlemen’s Congress with his stunning look, total performance and sound structure. We thank Massey Limousin and Portwood Family Limousin for buying into this promising young sire.

Schilling Game Over

GRAND CHAMPION BULL, 2020 AMERICAN ROYAL • RS. CHAMPION BULL, 2021 CATTLEMEN’S CONGRESS 4/3/19 • 50% Lim-Flex • Polled • Homo Polled • Schillings R&L Classified x Schillings Beautician CE: 12 BW: 0.2 WW: 59 YW: 78 MK: 16 CM: 8 SC: 1.00 DC: 10 YG: -0.17 CW: 13 RE: 0.57 MB: 0.00 $MI: 49 Game Over enjoyed much success in the show ring as his attractive profile, total mass and flexible, sound structure earned him praise from some the nation’s top cattlemen. We own this champion in partnership with Davis Limousin and we both are excited about his first calves.

Schilling’s R&L Confidential

4/10/17 • AAA 18849201 • Schillings R&L Classified x Grubbs Miss Newsbreak 111 CE: 16 BW: 0.4 WW: 74 YW: 117 MK: 14 CM: 5 SC: 0.0 DC: -1 YG: 0.06 CW: 49 RE: 0.62 MB: 0.13 $MI: 57 This Angus sire needs no introduction. He has done a great job for all who have used him. Confidential continues to sire show ring winners and sale toppers.

Schilling Stunner 9354

1/20/19 • AAA 19535724 • Musgrave 316 Stunner x Hinrichsen Elga Erica 3137 CE: -1 BW: 3.1 WW: 76 YW: 132 MK: 24 CM: 2 SC: 0.58 DC: 14 CW: 66 RE: 0.77 MB: 1.22 $M: 41 Schilling Stunner 9354 was one of the top sale features at the 2020 National Angus Bull Sale at the NWSS, selling to Encore Cattle & Genetics, TX. This outstanding son of Musgrave 316 Stunner is a standout phenotypically with amazing extension, depth of body and raw power. He not only stands out on the hoof, but on paper as well. Posting an impressive 76 WW, 132 YW, 1.22 MARB and a nearly 200 $B. HALAS AND GAME OVER - SEMEN AVAILABLE THROUGH GRASSROOTS GENETICS. CONFIDENTIAL AND STUNNER 9354 - SEMEN AVAILABLE THROUGH CATTLEVISIONS.

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• APRIL 2022

continued from page 40 slaughter will decline 400,000 head to 25.7 million head. Commercial beef production will contract over the next several years; starting with a 2% decline in 2022. Kevin Good, vice president of industry relations and analysis at CattleFax, pointed out U.S. beef cow inventories fell more than 700,000 head from last year and are nearly 1.6 million less than the cyclical peak. This year, the beef cow herd will be near 30.1 million head.

Drought Will Decide Expansion Opportunity

Specifically, the beef cow inventory on Jan. 1 was 30.125 million head, which was 718,500 head fewer (-2.3%) than the same time last year, according to USDA’s Cattle report. That was the fewest since 2015 and was the largest year-over-year decline since 1996-97, according to David Anderson, Extension livestock economist at Texas A&M University, in a February issue of In the Cattle Markets. He added the report included a significant revision of 314,000 fewer head in the previous year’s beef cow inventory. Although drought contributed to the decline in beef cows, Anderson said calf prices, relative to costs, also forced some culling. Beef heifers held for replacement of 5.611 million head were 191,600 head fewer (-3.3%) than the previous year. “That is the fewest replacement heifers held back since Jan. 1, 2014,” Anderson said. “While fewer replacements would be needed with a smaller cow herd, a reduction this large indicates some expectations of more herd contraction.”

The calculated feeder supply outside of feedlots of 25.537 million head was 676,000 head fewer (-2.6%) than last year. Dairy cows of 9.375 million head were 67,400 head fewer (-0.7%). All cattle and calves of 91.902 million head were 1.888 million head fewer (-2.0%). “The inventory report indicates we are headed toward less beef production and higher prices,” Anderson explained. “A cow herd of this size should also lead to some expectations of calf prices approaching the rarified air of the years following the Texas 20102012 drought. The current drought and its development over the coming months will dictate a lot about the cow herd over this year. But, good beef demand should also pull prices higher on top of available supplies.” As of March 3, nearly 60% of the Continental U.S. was suffering some degree of drought, according to the U.S. Drought Monitor. Specifically, moderate to exceptional drought covered 59.2% of the country compared to 46.6% at the same time last year when drought was already a problem in some regions. La Niña remains firmly in control of the ocean-atmosphere system, and that is unlikely to change this spring, said meteorologist Matt Makens, during the CattleFax Outlook Seminar. Barring any change to the La Niña outlook or sudden warming in the Gulf of Alaska, Makens explained that likely means dryness continues across the Southwest and South with warm temperatures. The Northern Plains and Corn Belt are expected to have wetness farther east this spring and drier conditions for this summer, with temperatures closer to normal versus last year.

Checking All The Boxes

Breeding cattle that meet the demands of the entire production chain has been our focus since day one. Raising cattle that excel in many facets is a huge challenge, but we believe that is the best way to stay efficient and competitive as an industry. If you are looking for genetics that excel from pasture to plate we encourage you to contact us for the genetics we have available.

Lewis Harbinger H12H

HB • HP • 33% LF Sire: Amen The Rock Dam: Lewis Feodora F208 CD: 20 BW: -3.3 WW: 78 YW: 133 MK: 23 CM: 11 DC: 19 YG: 0.02 CW: 48 RE: 0.67 MB: 0.57 $MI: 74 This bull illustrates many things we strive for. His curve bending EPD proﬁle along with his ideal conformation and structural soundness checks a lot of the boxes the industry demands. If you’re in the market for cattle that have been bred for calving ease, growth and carcass merit, give us a call. Contact owners or Grassroots Genetics for volume commercial pricing.

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• APRIL 2022

With that weather outlook in mind, CattleFax expects planted corn acres this coming season to be 91.8 million, with a trend-line yield of 180 bu./acre. CattleFax expects soybean acres to remain near steady at 87.2 million acres.

Before the latest price surge, USDA expected more moderate feed prices later this year.

“Feed prices during 2022 are likely to be slightly lower than 2021. Corn prices in the first part of 2022 are expected to be above a year ago reflecting a forecast 2021-22 crop year average of $5.45/bu. However, prices later in the year are expected to be below 2021, reflecting a decline in the season-average price to $5.00/bu. for 2022-23,” according to World Agricultural Outlook Board analysts. “Soybean meal prices in the first part of 2022 will reflect a 2021-22 crop year average of $410 per ton and prices in the fourth quarter are expected to reflect a market year forecast of $375 for 2022-23.”

That’s from February’s Livestock and Poultry Outlook presented during this year’s Agricultural Outlook Forum. “Significant drought in 2022 will have more noticeable impacts on cow markets, change the timing of feeder cattle and ultimately feedlot production, and will have more implications for the industry in subsequent years,” according to Derrell Peel, Extension livestock marketing specialist at Oklahoma State University, in February market comments. “There is potential for the drought to push cattle inventories significantly lower than planned and set up a market reaction similar to 2014-15 in the next couple of years.” Peel pointed out the beef cow herd continues to decline from its cyclical peak in 2019. If drought is not a limitation this year, he explained net profit potential will likely determine whether herd liquidation continues and by how much. continued on page 44

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continued from page 43 “Higher cattle prices and expectations of continued higher prices may have producers interested in slowing liquidation, holding cattle numbers steady or even expanding,” Peel said. “However, the extent to which higher prices leads to expectations of higher profitability — and a desire to expand the herd — will be tempered by higher feed and other input costs.” As input prices increase along with cattle prices, Peel explained in subsequent market comments that producers must adjust cattle production and marketing to maximize profits. “Economists model this decision mathematically resulting in the rule that profit maximization is the point at which marginal revenues equal marginal costs. This balance occurs when the value of the last unit produced equals the additional cost of producing that last unit,” Peel explained. “Of course, cattle producers don’t use mathematical models to maximize profits but should use marginal thinking to adjust to changing market conditions. Marginal decision making means that production is adjusted at the margin, i.e. with minor modifications and tweaks to production systems rather than major changes.” Peel cautioned there are short-run and long-term considerations and risks to making adjustments. “Care should be taken that short term efforts to manage higher costs should not, for example, jeopardize herd health by cutting vaccination programs or skimping on nutrition and risking decreased future herd productivity,” Peel explained. “Markets are extremely volatile now

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and are likely to remain so for the foreseeable future. Producers should consider the use of risk management to protect revenues and potentially use forward pricing or other means to manage input costs.”

Beef Demand Continues Strong

So far, despite higher retail prices, consumer beef demand continues to support cattle price potential. Wholesale beef demand will likely slow in the coming year, but cutout value should hold steady near an average of $280/cwt., Good said. During the CattleFax Outlook Seminar Good explained global protein demand continues to rise, and U.S. beef exports are expected to grow by 5% this year to 3.7 billion lbs., supported in part by tightening global protein supplies. Likewise, CattleFax sees continued domestic consumer beef demand strength this year. Good explained inflation is also driving beef prices to a higher trading range. The USDA All-Fresh Beef Retail Price should average near $7.15/lb. this year, ultimately resulting in more margin in the system. While U.S. median household income increased last year, historically high inflation is affecting low-to-middle income Americans the most, Good says.

International consumer beef demand is extraordinary.

U.S. beef exports shattered previous volume and value records in 2021, surpassing $10 billion for the first time, according to year-end data released by USDA and compiled by the U.S. Meat Export Federation (USMEF). December beef exports totaled 121,429 metric tons (mt), up 1% from a year earlier, while value climbed 33% to $991.8 million — the third largest month on record. Volume in 2021 was up 15% at 1.44 million mt — 7% more than the previous record set in 2018. Export value soared to $10.58 billion, up 38% from 2020 and shattering the previous record (2018) by 27%. “The beef export results are truly remarkable, especially considering the COVID-related obstacles in the global foodservice sector and all the supply-side and logistical challenges faced by the U.S. industry,” says Dan Halstrom, USMEF President. “Obviously, our large Asian markets accounted for much of the growth, but it really takes broad-based global demand to reach these impressive levels. So this success story is not just about Korea, Japan and China – but also a strong performance in Taiwan, excellent growth in Central and South America and a rebound in Mexico and Southeast Asia.” Beef export value per head of fed slaughter equated to a record $407.22 in 2021, up 35% from the previous year. Exports accounted for 15% of total beef production and 12.8% for muscle cuts only, up significantly from the respective 2020 ratios of 13.5% and 11.3%. ABOUT THE AUTHOR: Wes Ishmael has been involved with livestock publications since 1983. Wes grew up in Colorado and has always been in and around the livestock business. He now lives in Benbrook, Texas.

• APRIL 2022

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d S n o a n s a F a m r o m h T An operation rooted in generations of history. s T

by Sarah Anne Johnson

ucked away in a storybook setting, down a long, private lane in Boonsboro, Maryland, is the multi-generational Thomas and Son Farms—a purebred Limousin and Lim-Flex operation rooted in generations of family history and nestled in the beautiful landscape of Washington County, Maryland. The trio of brothers, Chris, Daniel and Lonnie Thomas, were raised as the sixth generation on this very farm by their parents, Tracy and Brenda Thomas. The farm has been in the Thomas family since the early 1800s. Their ancestor, Solomon Thomas, purchased the original farm in 1882 from his parents, George and Sarah Thomas. The home Tracy and Brenda live in today was built in 1857 and served as a hospital during the Civil War. The Thomas family has continued growing throughout the years. Chris and his wife, Kelsey, have a five-year-old son, Landon, and a three-year-old daughter, Carter. Daniel and his wife, Bryanna, have a seven-year-old-son, Luke, and a three-year-old daughter,

Maci. The youngest of the three brothers, Lonnie, is married to his wife, Allyson. Cattle have been in the family for multiple generations. They had dairy cattle until 1988 when they dispersed and shifted their focus to beef cattle. In 1989, Tracy and his father, Donald, purchased their first group of Limousin-influenced crossbred cattle. They ran registered Limousin bulls on their crossbred cattle and soon Chris acquired his first purebred female. In 2001, Chris purchased his first registered Limousin heifer, KC Holy Foly, for $800. From there, over the course of four to five years, Chris and his younger brothers, Daniel and Lonnie, purchased 1520 registered calves that they exhibited at shows across the country during their junior show careers. Seated on the original 250 acres, Thomas and Son Farms has grown to become a name recognized across the country for superior Limousin and Lim-Flex genetics. They farm approximately 800 acres

Tucked away, down a long, private lane in Boonsboro, MD, is the multi-generational Thomas and Son Farms. A purebred Limousin and Lim-Flex operation rooted in generations of history and nestled in the beautiful landscape of Washington County, MD.

• APRIL 2022

where they rotate between hay, pasture and row crops. A unique rental piece is 350 acres close to the Antietam battlefield where they run cows throughout the year. Today, they run approximately 180 registered Limousin and LimFlex females, along with a handful of unregistered recipient cows they utilize for embryo transfer. A majority of their registered cows are part of their embryo transfer program as well, meaning they put a heavy emphasis on their core donor females and A.I. sires. In 2010, the show cattle industry hadn’t seen a purebred Limousin female quite like the one the Thomas brothers raised. TASF Whiskey Lullaby 357W was out of a first-calf heifer Tracy purchased from Tubmill Creek Farms, TMCK Miss Thick 37T, and out of a bull Chris purchased from Express Ranches the same year, EXLR Nasdaq 380R. Whiskey Lullaby was not only an incredible show female for the Thomas brothers, she was pivotal in their journey to major success within the Limousin breed. TASF Whiskey Lullaby 357W was the continued on page 48

Brothers Chris, Daniel and Lonnie Thomas are the sixth generation raised on the family farm. The home their parents, Tracy and Brenda, live in was built in 1857 and served as a Civil War hospital.

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• APRIL 2022

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H H H H H Private Treaty Sale • Saturday, September 24 At The Farm • Treynor, IA 10 AM • Final bids close at 2 PM

continued from page 47

150E, and the 2018 National Junior Limousin Show Reserve Grand Champion Lim-Flex Female, TASF Xtra Class 124E. These 2010 North American International Livestock Exposition Grand two females were exhibited by Lonnie’s girlfriend at the time and Champion Limousin Female in the Open Show and went on to win now wife, Allyson. “That was one of the more special moments the 2011 National Western Stock Show Grand Champion Limousin for us when we won Junior Nationals with those two females,” Female title in the Junior Show. Lonnie said. As they say, Whiskey Lullaby was the female that put the Thomas The success didn’t stop in Denver, Colorado, for the Thomas crew. brothers on a national stage in the show cattle world. “She was solid The following year in Springfield, Missouri, they raised the 2019 from the day she was born. What made her different at the time she National Junior Limousin Show Grand Champion Limousin Female, came about, was the fact she wasn’t traditional. She was one of the TASF Envy 161E, exhibited by Kinnick Paulsen of Preston, Iowa. deepest purebred females phenotypically that anyone had seen up to They also raised the 2019 National Junior Limousin Show Grand that point,” Chris remembered. Champion Lim-Flex female, TASF Forever Classy 216F, exhibited by In 2015, a Whiskey Lullaby son, TASF John Crawford of Big Pool, Maryland. Crown Royal 960C, hit the stage with Not only did two females they raised high anticipation. Crown Royal has win the purebred and Lim-Flex shows “We really enjoy the show heifer become a highly renowned A.I. sire that at the 2019 National Junior Show, they put Thomas’ on the map throughout business—we get to meet a lot of raised both the Third Overall Limousin the country. “You pretty much knew the new people and travel the country,” Female, TASF Whiskey 222F, exhibited day Crown Royal was born that he was by Callie Hicks of Midway, Kentucky, going to be good,” Chris said. “He was and the Fourth Overall Limousin a freak when he was born. His structure Female, TASF Peyton 212F, exhibited by was there from day one and he had the added dimension and muscle Kade Gensini of Hennepin, Illinois. “I didn’t think we could do much shape. He carried the depth of Whiskey in his background and looked better than what we did in Denver the year before at Junior Nationals. a lot like his sire, DHVO Deuce. That is why he’s working so well Then to push it to the next level in Springfield, that was really exciting even today—you have something the purebreds were missing that he for us,” Lonnie said. brings to the table,” Chris said. The following year, at the 2020 National Junior Show in West “With an elite A.I. sire like Crown Royal, we were able to expand Monroe, Louisiana, success followed yet another female the Thomas our horizon quite a bit,” Lonnie said. “He is readily available for program raised. Morgan Wise of Topeka, Kansas, exhibited the Grand everybody to use and to see national champions and champions out Champion Limousin Female with TASF Guardian Angel 300G. of him all over the country is neat.” At the 2021 National Junior Show, they raised the Third Overall A moment that will forever rank high on the Thomas brothers’ Limousin Female, TASF Harley 380H, exhibited by Rylee Stockdale storied list of accomplishments is their very first time winning the of Dayton, Pennsylvania. What’s more, several champions, division National Junior Limousin Show and Congress. In 2018, they traveled champions and reserve division champions were exhibited in both 25 hours from Boonsboro, Maryland, to Denver, Colorado, for the Limousin and Lim-Flex junior shows sired by TASF Crown Royal Limousin Junior Nationals with only two females. The rest is history 960C. “It’s crazy how far our program has come since I was 16 and worth repeating. traveling to shows by myself,” Chris remarked. The Thomas’ raised both the 2018 National Junior Limousin continued on page 50 Show Champion Purebred Limousin Female, TASF Eternity

TASF Whiskey Lullaby 357W was not only an incredible show female, she was pivotal in the family’s journey to major show ring success within the Limousin breed.

In 2015, a TASF Whiskey Lullaby 357W son, TASF Crown Royal 960C, hit the stage with high anticipation. This highly renowned A.I. sire put Thomas’ on the map throughout the entire country.

• APRIL 2022

The impact this great sire is having on the breed nationwide is legendary. He has sired countless champions and sale toppers around the country.

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• APRIL 2022

Dexter and Nicholas Edwards Dexter, 910.385.6192 Nicholas, cell: 910.290.1424 NicholasELC@hotmail.com 314 Willard Edwards Road Beulaville, NC 28518

TASF Eternity 150E--2018 NJHS

TASF Xtra Class 124E--2018 NJHS

TASF Forever Classy 216F--2019 NJHS

TASF Guardian Angel 300G--2020 NJHS

continued from page 48 Back home at the farm, Chris and Lonnie make the breeding decisions together, but Lonnie and Clayton Schowe are the day-today manpower behind the cattle operation. “Not everybody comes here to walk through our barns because we are so far East and that’s a battle we face. We have plenty of local bull customers and we also have bulls that sell to large programs across the country, but it makes it tough to sell show heifers,” Chris explained. “We really enjoy the show heifer business—we get to meet a lot of new people and travel the country,” Lonnie remarked. “We try not to build our cattle all the same, that way we have variety for our customers.” Each fall in October, the Thomas family hosts their annual Halloween Hunnies Show Female Sale. “Doing this sale privately we are able to be more personal with our customers and figure out what they need and want,” Lonnie said. “Chris and I pick our cattle apart harder than most anybody else would so that we’re able to explain them and tell people about them. We want to give people a visual without having to come to Maryland,” Lonnie said. The operation keeps approximately 20 replacement heifers back each year. They also keep 15-20 bulls to sell and the rest of the females are available as replacements. In addition, they sell beef from 40 fat steers each year to private customers. “We try to find the niche in everything, because we don’t like to waste a single calf,” Chris said. Today the Limousin breed is benefiting leaps and bounds from the exposure seen throughout the country. The new, increased demand for high-quality Limousin and Lim-Flex show females has opened an entirely new opportunity for Limousin breeders. “As a result of such demand, we as breeders are able to do more flushing and place more quality females across the country. This is what the breed needs so that we are able to funnel the money spent on elite show females directly back into the breed to continue building and improving the breed. We can do more flushing, put in more embryos and acquire a

TASF Envy 161E--2019 NJHS

donor female from another Limousin breeder. That circulates money back through the breed. It brings a totally different perspective to the breed,” Chris said. For Chris, “It’s not just the show cattle—it goes both ways. We have to give and take a little bit when it comes to performance and show cattle. You’ll create a market that everybody can see and utilize. If someone comes to our sale, my top show heifer might not be what they’re looking for, but my third or fourth best show heifer prospect has really big numbers, looks good and all of a sudden I have a double market. I have the show market and I have people coming in saying ‘wow she looks good and has big numbers, I can breed her a lot of ways.’” The future of the Thomas and Son Farms program is bright. “I want to raise elite show heifers, but I also want those females to turn around and make the Limousin breed better as cows,” Lonnie said. “I would like to raise a few more elite Crown Royal-type bulls and I want TASF to be known as an overall elite Limousin breeder, especially east of the Mississippi. I want people to think of us not only for elite show females, but for cows and bulls as well,” Lonnie said. “We take great pride in the fact that our cattle are well numbered. You can use our A.I. sires both ways and excel—performance wise and in the show ring. We have to keep in mind that it’s not just one way or the other, we’re all in it together,” Chris said. ABOUT THE AUTHOR: Sarah Anne Johnson raises registered Limousin & Lim-Flex cattle with her family and Coulton West in Ohio. She is a sixth-generation beef cattle producer, Sales Specialist, Marketing and Communications Strategist and is a District Sales Manager for Stine Seed Co. She exhibited Limousin cattle on the state and national levels since the age of four and served as a NALJA Board Member during her junior show career. Connect with her at 614-266-2646 or johnson.6077@osu.edu.

• APRIL 2022

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Chad McReynolds PO Box 1658 • Sallisaw, OK 74955 • (918) 616-5671 • chad.7oaks@yahoo.com • APRIL 2022

CORNERPOST CONTINUES TO RAISE MONEY FOR YOUTH

hank you to all those who participated in the 2022 CornerPost Heifer Raffle! The NALJA Board appreciates the generosity of Lawrence Family Limousin for donating LFL Jen 1060 J. Joel Edge of West Branch, Iowa, won the 2022 CornerPost heifer drawing. All of the proceeds from the drawing benefit the CornerPost fund, which facilitates additional activities and scholarships for members of the North American Junior Association. A huge thank you to all who purchased tickets and for making it very successful fundraiser, with the total tickets sold raising more than $33,500. 4H Limousin ATAK Limousin Barton Limousin Beckman Livestock & Farming Becky Craig Cattle Co. Begert Limousin Bernie Johnson Blanton’s Limousin Farm Boyce/Dill Cattle Co. Brady Edge Brooks Cattle Co. Buck Ridge Cattle Chachere Farms Chance Snyder C. Wojo Coleman Limousin Ranch Country Inn Cattle Co. Cowboy Acres Coyote Hills Ranch Cross Creek Farm Cunningham C-Ranches Davis Limousin Ranch DebV DJ Limousin Edwards Land & Cattle Co. Excel Ranches Freed Livestock Friend Brothers Limousin Fuchs Limousin Gavette Cattle Gene Smith

Glendenning J Bar J Grassroots Genetics & Consulting Hanza Cattle Co. Hawkins Limousin HB Farms Limousin Heartland Limousin Association Heman Farms Hunt Limousin Ranch JB Ranch J6 Farms Jim Anderson Cattle Co. Joel Edge Cattle Co. JR Cattle Co. KAR Livestock Ventures Keeton Limousin Kirsten Heselmeyer KLS Farms Lazy Brook Limousin Lazy Sherry Ranch Lewis & Carol Stremler Linhart Limousin MD Cattle Co. Magness Land & Cattle Mallory Blunier Marc Clayton Marjon Farms Mark and Tammy Anderson Massey Cattle Co. MC Marketing Management McDonald Farm Michael Kinna • APRIL 2022

Minerich Land & Cattle Co. Minor Limousin Moser Farms NC Cattle Co. O’Connor Farms Limousin Palmatary Cattle Parkinson Cattle Co. Peterson L7 Bar Limousin Peterson Land & Auction Route 66 Cattle Co. Running Creek Ranch S&S Cattle Co. Schaeffer Cattle Co. Schilling Cattle Co. Sennett Cattle Co. Shari Holloway Shelby Skinner Cattle Smith Cattle Co. Spriggs Cattle Co. Spring Creeks Cattle Co. Stone Limousin Super C T&J Cattle Co. Thomas & Sons Farm Tubmill Creek Farms Tyler Green Tyra Meyer Whitewater Limousin Wies Limousin Wilder Family Limousin William H. Frank

• APRIL 2022

GENETICS ON ICE A

Was A Huge Success

large part of the excellence achieved at the National Junior Limousin Show and Congress stems from support of involved Limousin breeders and allied industry. This year, the National Junior Show & Congress will be held in Amarillo, Texas, and promises to surpass even the high points of past experiences. We look forward to “The Texas Two-Step” that wouldn’t be possible without your support! A special thanks to all who donated and purchased items, helping raise an impressive total of $61,275 from live and silent auctions!

DONORS 4-H Limousin Amanda Radke ATAK Limousin Bar Ranches Barton Cattle Co. BCV Farms Brooks Cattle Co. Buck Ridge Cattle Co. Burnett Brothers Chain Land & Cattle Champion Choice Silver Cherry Creek Boutique CJ Brown Coleman Limousin Ranch Counsil Family Limousin Coyote Hills Ranch Custom Genetic Solutions Diamond Hill Cattle Co. Duncan Smith Fawley Farms Game Changer Syndicate Glendenning J Bar J Graven Land & Cattle Hager Cattle Co. Hall Cattle Co. Humdinger Syndicate Hunt Limousin J6 Farms Jerry Wulf Family Jones Brothers Limousin L365 Lawrence Family Limousin Legacy Livestock Imaging

Linhart Limousin Little Buster Toys Live Oak Cattle Co. Logan Hills Cattle Co. Lowe Co. Lucky Lemon Design Co. Magness Land & Cattle NC Cattle Co. Peterson L7 Bar Limousin Ranch House Designs Route 66 Cattle Co. Running Creek Ranch Schilling Cattle Co. Seven Peaks Fence and Barn Shana Holloway Showstring Stierwalt Cattle and Clinics Stoll Farms Sullivan Supply Sweet Briar Creative Taylor Dorsey The Dividend Syndicate Thomas & Son Farms Torgenson Farms Travis Cockerham Tubmill Creek Farms Udderly Amazing Nails Vorthmann Limousin Western Equipment Wieczorek Limousin Wilder Family Limousin Wiley Fanta Wulf Cattle

BUYERS Alenduff Limousin Alison Jones ATAK Limousin Barton Cattle Co. Beckman Livestock & Farming Begert Limousin Bev Summerbell Black Knight Cattle Co. Brady Edge Breezewood Hills Farm Brehm Farms Circle R Cattle Co. Cross Creek Farms DeRon Heldermon DJ Limousin Edelman Ranch Edwards Land & Cattle Co. Freebird Farms Gene Smith Grassroots Genetics & Consulting Hager Cattle Co. Hunt Limousin J6 Farms

• APRIL 2022

Jim Bob Hendrickson Kelly Fanta Kusel Limousin Lawrence Family Limousin Magness Land & Cattle Mary Booth MC Marketing Management McKenzie McIntyre Minor Limousin Ochsner Limousin Peggy Smith Pinegar Limousin Portwood Family Limousin Red Rock Limousin Royal Beef Genetics Running Creek Limousin S & S Cattle Co. Sennett Cattle Co. Thomas Farms Whitby Bros Cattle Co. Whitewater Limousin Wies Limousin Wilder Family Limousin Wulf Cattle

Blk/HP • PB • HUNT Credentials 37C ET x COLE Miss XRated 354A CE: 16 BW: -0.8 WW: 81 YW: 116 MK: 33 MB: 0.53 $MI: 75 Owned with Coleman Limousin Ranch • For semen, contact Grassroots Genetics

RMKR HERCULES 020H

HB/HP • PB • CELL Envision 7023E x RMKR Yasmine 128Y CE: 11 BW: 2.3 WW: 91 YW: 142 MK: 24 MB: -0.35 $MI: 49 Owned with Bob Bosch • For semen, contact Grassroots Genetics

SYES JUMPSHOT 422J

Blk/HP • PB • CELL Envision 7023E x Miss SYES Elnora 422E ET CE: 10 BW: 2.8 WW: 84 YW: 131 MK: 18 MB: -0.05 $MI: 58 Owned with Van Santen Limousin • For semen, contact Heritage Genetics

SYES JOHN DOE 123J

Red/HP • PB • SYES Easy Going 77E x MISS Double Agent 103G CE: 20 BW: -3.7 WW: 68 YW: 106 MK: 22 MB: -0.33 $MI: 43 For semen, contact Heritage Genetics

WZRK JIMMY DEAN 9040J

Red/HP • PB • Wulfs Gallagher 7056G x WZRK 9040G CE: 15 BW: -2.3 WW: 78 YW: 119 MK: 27 MB: 0.08 $MI: 61 For semen, contact Heritage Genetics

Thank you to everyone who helped make our 42nd Annual Muscle Up for Profit Sale a success!

SymensBrothers SYES

Your Guarantee of Predictable Genetics

P.O. Box 155 • Amherst, South Dakota 57421 John: 605/880-8061 • Warren: 605/237-2127 Office: 605/448-2624 • jssymens@venturecomm.net Check Symens Bros Limousin on f for current information.

• APRIL 2022

PUREBRED SIRES FOR EVERY NEED

COLE GENESIS 86G

NALF 2022 COMMITTEE CHAIRMEN & MEMBERS

he North American Limousin Foundation President makes appointments to several committees each year. These committees exist to ensure certain aspects of the association run properly. They give a voice to the membership by bringing their needs and concerns to the board. The following is a description of the 10 committees and a list of their members.

Nominating Committee

This committee networks with the NALF membership to identify the most qualified candidates for directors to serve on the NALF board and provide leadership for the organization. The committee’s recommendations for directors shall be published in the Limousin Latest E-Newsletter. Nominations from outside the nominating committee must be made to the NALF office no later than October 1. Members as described in By-Laws.

Commercial Marketing & Breed Promotion Committee

Increases demand and commercial market share through advertising, promotion and execution of programs directed to demonstrate and enhance the commercial value of Limousin genetics. They also provide input as to educational efforts directed toward commercial producers and content directed toward NALF members on subjects related to serving the needs of commercial producers. This is the primary committee liaison with alliance entities. They are also responsible for budgets pertaining to advertising, commercial marketing and promotion, and commercial programs. Chairman: Kevin Ochsner Staff: Mark Anderson, Mallory Blunier, Taylor Dorsey; Board members: Wade Beckman, Ronn Cunningham, Dan Hunt, Joe Moore, Randy Corns, Rob Brawner; Members: Trent Coleman, Mat Lewis, Heidi Anderson, Joey Freund, Chisum Peterson, Bob Mitchell, Warren Symens.

Finance Committee

Oversees development and execution of NALF’s annual operating budget consistent with long-term board approved financial objectives. Monitor income and expenses on a monthly basis and coordinate with other committees as to executing their plan of work in accordance to approved budget guidelines. Recommend mid-year adjustments to the budget as might be deemed necessary to achieve targeted yearend financial performance objectives. Provide oversight for execution of the board approved investment policy and track performance of investments. Review year-end financial performance, including report from auditor.

Chairman: Randy Corns Staff: Mark Anderson; Board members: Curt Wieczorek, Bruce Lawrence, Dan Hunt, Wade Beckman, Ronn Cunningham, Jerry Wulf.

Membership Committee

Increase membership, registrations, transfers, and involvement of members in activities of the NALF and their respective state Limousin associations. This committee provides input as to educational efforts directed toward NALF members for more effective production and marketing of Limousin genetics. They are also responsible for budgets pertaining to member marketing activities and for projecting revenue for member registration and transfer activity. Chairman: Ronn Cunningham Staff: Mark Anderson, Alison Jones, Stephanie Kramer-Beddo, Mallory Blunier and Tammy Anderson; Board members: Joe Moore, Austin Hager, Jay Wilder, Lance Sennett, Troy Gulotta, Bart Mitchell; Members: Ty Heavin, Austin Gottschalk, Bret Begert, Jonny Parkinson, Mark Barker, Nicholas Edwards, Shana Holloway.

NALJA Committee

Serve as the committee liaison between the NALF board of directors and the board of directors for the North American Limousin Junior Association (NALJA). Monitor fundraising, expenditures and financial management of NALJA as well as executions of NALJA sponsored activities. Review NALJA action relative to rules and regulations, selection of judges, sites for NALJA events and recognition of NALJA members. Chairman: Randy Corns Staff: Mark Anderson, Mallory Blunier, Tammy Anderson, Taylor Dorsey; Board members: Bart Mitchell, Jay Wilder, Troy Gulotta; Members: Bret Begert, Amber Parkinson, Skyler Davis, Ty & Susie Heavin, Kaylee Sue Laber, Shana Holloway, Jordon Ruppert, Shelby Hubbard, George Hubbard.

Breed Improvement Committee

Guides the development of NALF’s performance related functions including EPDs, ultrasound data collection, NALF sponsored research, DNA and animal typing-services for parentage and other traits, genetic defects and genomic-enhanced EPDs. Chairman: Jerry Wulf Staff: Mark Anderson, Tammy Anderson, Alison Jones; Consultant: Bob Weaber; Board members: Dan Hunt, Lance Sennett, Curt Wieczorek, Troy Gulotta, Bart Mitchell, Austin Hager, Joey Freund, Rob Brawner; Members: Trent Coleman,

• APRIL 2022

continued on page 58

Up. Your. Game.

Wulfs Gameboy C911G ET Black • Homo Polled • 80% Limousin Wulfs Xcellsior X252X x MAGS Dealing Magic CE: 8 BW: 3.8 WW: 98 YW: 150 MK: 20 SC: 0.40 DC: 15 YG: -0.46 RE: 1.38 MB: 0.11 $MTI: 67 Top 2% WW, YW • Top 10% RE, $MI • Top 25% DC, MB Owned with Wulf Cattle and Gameboy Syndicate. Semen $40 • Available through Grassroots Genetics.

Let us be your western genetic resource. Call today. BRAD BEUS Pasco, WA 99301 509/727-2082 • beuscattle@gmail.com

Gameboy is the outstanding $25,000 high-selling bull from the Wulf Cattle Opportunity Sale of 2020. He is the perfect outcross for many of the most common pedigrees in the breed. His calves highlighted our bull sale with their long spined, attractive profile in a powerful package. He has positively impacted our herd and we expect him to make a tremendous impact on the Limousin breed. Order semen and Up Your Game with Gameboy.

• APRIL 2022

Major Players

continued from page 56 Casey Fanta, Mark Haden, Mat Lewis, Gary Gates, Tosha Shores, John Ferrat, Joel Franseen.

Rules & Regulations Committee

These two sires are major players in the industry. They have proven to excel in terms of phenotype, performance and structural correctness. We are proud to be a part of two sires of this caliber and look forward to the impact they will make in our herd.

Assist staff in updating materials in the member’s manual, including rules, regulations and by-laws. Guides operation and further development of NALF’s data processing functions to facilitate industry-leading service to members, while enhancing office efficiency in the delivery of such services. Chairman: Joe Moore Staff: Mark Anderson; Board members: Bart Mitchell, Curt Wieczorek, Joey Freund and Rob Brawner; Members Warren Symens, Mark Smith, Jack Glendenning, Bret Begert, Gary Fuchs, Charles Linhart.

Show Committee

ATNF Higher Revenue Homo Polled • Black • Purebred TASF Crown Royal 960C x JCL Cinnamon 522C

Semen packages available, 20 units for $1,000. He has all the bells and whistles you have been looking for in a purebred sire. Owned with Atkinson Farm, Sulphur, OK; and Win Vue Enterprises, Bulls Gap, TN

Increase participation, merchandising value, and satisfaction members receive through exhibiting cattle in NALF’s MOE events. Responsibilities of this committee include development and execution of the MOE budget including work with official sponsors, selection of judges for Level I shows, maintain an approved judges list, review and recommend to the board any changes in MOE policies, rules and requirements, select MOE awards, and generally resolve MOE issues as needed. Chairman: Randy Corns Staff: Mark Anderson, Mallory Blunier, Tammy Anderson, Taylor Dorsey; Board members: Randy Corns, Jay Wilder, Ronn Cunningham, Troy Gulotta, Lance Sennett; Members: Thad Fosdick, Clay Schilling, Chris Thomas, Ty Heavin, Heather Henderson, Shelby Skinner, Nicholas Edwards, Amber Parkinson, George Hubbard.

Visions Committee

ELCX High Time 065H Homo Polled • Homo Black • 71% Lim-Flex ELCX Kings Landing 599 D x ELCX Elevate 684E 2022 National Western Stock Show Grand Champion Bull We are proud to have raised this bull in our program. Watch for his several full sibs being born this Spring.

We always welcome your call or visit to the farm.

Looks at and develops new programs. They also evaluate the market and beef industry for opportunities for Limousin cattle and oversees research projects for the NALF. Chairman: Troy Gulotta Staff: Mark Anderson, Alison Jones, Tammy Anderson; Board members: Jerry Wulf, Austin Hagar, Wade Beckman Kevin Ochsner, Dan Hunt, Joey Freund, Ronn Cunningham, Bart Mitchell, Curt Wieczorek, Gary Gates; Members: Mat Lewis, Kiley McKinna, Tosha Shores, Warren Symens.

Staffing Committee

Manages any new and current positions, along with the executive director, at NALF and helps make hiring decisions. Chairman: Bruce Lawrence; Members: Randy Corns, Dan Hunt, Mark Barker, Wade Beckman, Curt Wieczorek, Ronn Cunningham, Jerry Wulf.

JIMMY & CATHY BYERS DAVID, BEVERLY, ALEAH & ABBI BYERS GRAY, TENNESSEE davidbyers772890@gmail.com (423) 963-2744 David • (423) 817-1796 Jimmy

• APRIL 2022

PavingToThe Way... Our Program’s Success Grand Champion Bull 2022 National Western Stock Show

ELCX High Time 065H

The sire power found at Route 66 Cattle Co. is second-to-none. These sires will pave the way for our program’s success for years to come.

Homo Black • Homo Polled • 71% LF ELCX Kings Landing 599 D x ELCX Elevate 684E CE: 10 BW: -0.4 WW: 54 YW: 80 MK: 19 CM: 6 SC: 0.90 DC: 12 YG: -0.09 CW: 17 RE: 0.12 MB: 0.02 $MI: 48 Grand Champion Bull 2022 American Royal Stock Show

WFL Hennessy 011H

Homo Black • Homo Polled • 75% LF PBRS Bunk House 48B x Riverstone Charmed CE: 9 BW: 3.5 WW: 74 YW: 120 MK: 23 CM: 5 SC: 0.95 DC: 14 YG: -0.21 CW: 42 RE: 0.78 MB: -0.14 $MI: 49

These two champions represent our next generation of herd sires. They have left their mark on the breed with their tremendous success in the show ring. Watch for future progeny in our herd sired by these young studs.

CELL Guard House 9300G

Homo Black • Homo Polled • 46% LF PBRS Bunk House 48B x MAGS Dominant Deva CE: 13 BW: 1.8 WW: 75 YW: 122 MK: 19 CM: 8 SC: 1.20 DC: 11 YG: 0.0 CW: 37 RE: 0.27 MB: 0.20 $MI: 60

TASF Grey Goose 333G

Homo Polled • Black • Purebred TASF Crown Royal 960C x TASF X-Tasy 488X CE: 5 BW: 5.1 WW: 63 YW: 92 MK: 26 CM: 2 SC: 0.50 DC: 2 YG: -0.34 CW: 17 RE: 0.53 MB: 0.03 $MI: 53

We have progeny on the ground out of these herd sires and they look tremendous. Proven sires with proven linage and performance is what is found in these two bulls.

We always welcome your call or visit to see the exciting group of embryo transplant calves we have on the ground this Spring.

Chase, Harlan, Karen, Karlee, Kay & Kevin Wilson Marshfield, MO • 417-880-0710 • cwilsonmo@gmail.com • APRIL 2022

The Freund family focuses on family values and the Limousin breed. by Megan Silveira

he Colorado town is called Elizabeth. It’s just southeast of Denver when looking at a map, but in person, the high plains stretch wide and far, adorned with short grass. Beyond the timber sprinkled throughout the town, a ridge known as Palmer Divide can be found. In 1970, Joe Freund found himself standing on the north side of the ridge, watching a small creek trickle to the north. He knew without a doubt he had found a landscape worthy of being called home. Since the day his father purchased the land, Joey Freund found his paradise on Earth — Running Creek Ranch. Though nowadays the urban sprawl is slowly creeping closer, Joey and his family are staying true to their roots. They run 1,000 Limousin cows on the ranch, selling their bulls primarily to commercial customers. “We’ll sell about 100-160 two-year-old bulls, which is kind of unique,” Joey explains. “There’s not a lot of two-year-old bulls being sold, but it’s worked out well for us.” In addition to their age, Running Creek bulls must exhibit performance and longevity. The country they are being turned out into after being sold is high country. At altitudes upwards of 9,000 feet, Joey said it takes a special kind of animal to thrive in Colorado and surrounding states. “It takes a different kind of bull to run in that kind of country,” he said. “Limousin bulls have always been good at that — they’re adapted to the environment.” He adds that the breed isn’t known for being affected by high altitude disease or brisket disease. It was this unique feature that was one of the reasons Joey’s father first purchased their herd of halfblood Limousin in 1980. Joe found a man in North Park, Colorado, who needed a place to run some cattle. Six months after those cows came to Running Creek Ranch, the man was ready to sell and Joe was ready to buy. Joey still remembers the words his dad used to brag on the animals. “He said, ‘That’s the nicest bunch of cows,’” Joey recalls. “They required less hay and forage to maintain themselves and still were productive and fertile. They bred up well and raised nice calves. I • APRIL 2022

passion for hands-on work with the livestock. Soren is getting ready think that’s the best kept secret in the Limousin breed – the efficiency to leave for his first year at college, but he grew up enjoying showing in the cows.” as a junior exhibitor and working calves. As the budding cattlemen raised each new calf crop, they quickly Joey’s nephew, Neil Pasion, spends his day with the herd as head found that the Limousin breed was the perfect fit for the goals they cowboy, and his brother-in-law, Pat Kelly, fills the role of herdsman. had established for the cattle herd at Running Creek Ranch. Pat’s brother, Casey, plays a role as well, helping with genetic evaluation “We wanted a bull that would go out and breed cows with calvingand record-keeping. ease and carcass value. That’s always been our focus: good carcass “It’s just always been what we did and our way of life,” Ethan value with calving-ease,” Joey explains. explains of the family operation. “It’s what I’m happy with. I’ve never Between the breed’s ability to help the family achieve that goal, and needed to be anywhere else.” other changes within the beef industry the family watched take place, As the years keep rolling by, Joey and his family continually work to Joey said he and his father transitioned their herd from half blood to improve the genetics of each calf crop. Joey describes the environment purebred to center their operation on consistency and predictability. on the ranch as a team, built on communication and quality time. Today, though much has changed, the passion for Limousin cattle “It’s always been great to watch the kids grow with the animal,” he remains apparent at the ranch. Joe and his wife, Judy, still live on the explains. “A lot of families have hobbies or go on vacations – our deal property, but the ranch’s first generation has since handed the reins is livestock.” over to Joey in terms of everyday management. It’s a “deal” that “It’s always Joey’s family had been a family run no hesitations operation,” Joey embracing. Ethan proudly explains. said it’s hard not to He and his wife, want to be a part of Colleen, raised their a lifestyle that two three children on past generations the property. Grace, have loved so much. Ethan and Soren all “My dad is very grew up involved passionate about with the herd in what we have going their own ways. on,” Ethan said. Grace finds joy in “He puts family first helping Joey with and makes sure the research projects family succeeds, but with their feeder he’s also passionate cattle. Ethan works about the Limousin on the ranch full time, embracing his Joey and Colleen have raised their three children Ethan, Soren and Grace on the family ranch outside of Elizabeth, CO. continued on page 62 • APRIL 2022

Running Creek Ranch runs 1,000 Limousin cows, selling their bulls primarily to commercial customers. continued from page 61 breed. He makes sure both of those stay at the forefront without forgetting the quality and consistency of what we do as a ranch.” Ethan said it was his dad’s love for the work that first inspired he and his siblings to be involved in the ranch, but it was their own love and the knowledge that their family would support them that truly kept them eager to come back every morning. “We’re always very family-oriented here on the ranch. By doing so, you are always helping your family in a selfless manner,” Ethan said. “Having the ranch has allotted me securities in life. My dad taught me to chase my goals and to know that he would always have my back. Raising cattle has truly been the best thing for me.” Joey considers it an honor to raise his children in the agriculture industry. He instills in them the same values his father pressed upon him.

Compared to other breeds, the principals at Running Creek Ranch have found their Limousin females require less hay and forage to maintain themselves while remaining productive and fertile.

A perfect example is the way the family feeds cattle. Each morning, one member of the family heads out to the barn and hitches up a team of draft horses to a hay rack to deliver feed to the herd. It’s a tradition that stems back to the beginning of the Freund’s time on the ranch, as Joe was always passionate about draft horses. This unique feeding system isn’t the only truly form of horsepower on the operation, either. Joey said the family uses horses to move cattle on the property in addition to feeding with a team of horses. “It’s a little bit like old country,” Ethan explains with a smile. “Horses don’t break down near often as tractors or need any hardware updates. It just makes it easier, and you feel closer to the cows. It’s all I’ve ever known.” Ethan said his entire family has a deep sense of pride for their way of life, and his father is always eager to help secure the future of the ranching lifestyle. It’s this love that first led Joey to serve on the National American Limousin Foundation (NALF) Board of Directors. He was asked to join the board six years ago and has been involved ever since. “The comradery and the people you meet – it’s just great,” he explains of the position. “Every year you’re just trying to help steer the breed in the right direction.” Beyond connecting with cattlemen across the country about the work that excites him, Joey said he truly enjoys the business side of things, as well. He’s always willing to put in the work on the business side of things to help members accomplish the goal of promoting the breed further. “It’s been nice to see him get to represent us on our side of things,” Ethan explains. The younger Freund cattleman said the board is built of all kinds. From those driven by the desire to breed elite show heifers to others like Running Creek Ranch working to supply the next bull calf crop, it’s important for all segments of the industry to be represented, Ethan said. For Joey, serving is a way to help ensure the future of the Limousin breed and help create a successful industry his children and generations to come can call home. Joey’s biggest hope is that the way of life he treasures can stay preserved in Elizabeth, Colorado, at Running Creek Ranch. Since he took over the day-to-day operations from his father, he has kept the

• APRIL 2022

herd consistent with what Joe had hoped for the herd when he started the family’s journey in the Limousin breed. “Time goes by so fast,” Joey said. “It basically goes back to the great way of life — all the good times and the things we’ve done through the years. We’re truly blessed.” ABOUT THE AUTHOR: Megan Silveira is a freelance writer originally from Denair, California. She is currently based in Saint Joseph, Missouri. She completed her graduate studies in agricultural communications from Oklahoma State University in May 2021. Photos courtesy of Mallory Blunier, NALF Media Joey Freund and his family continually work to improve the genetics of each calf crop. Joey describes the environment on the ranch as a team, built on communication and quality time.

These two herd sires have been pillars of our operation since day one. They have consistently sired some of our most impressive progeny embodying the eye-appeal, balanced EPDs and power our operation strives for.

CELL

Guard House 9300G

HP/HB • 46% LF • PBRS Bunkhouse x MAGS Dominant Deva CE: 12 BW: 1.6 WW: 75 YW: 123 MK: 19 MB: 0.18 $MI: 60 Owned with Linhart Limousin We are impressed with Guard House’s first calf crop. As they continue to grow and develop, we continue to admire the positive attributes and consistency he adds. They come easy, are full of power and muscle, all while being sound structured and sleek fronted.

TMCK

Semen $40. Grassroots Genetics.

Fleetwood 577F ET

HP/HB • 75% LF • TMCK American Made 353D ET x TMCK Bordeaux 095B CE: 10 BW: 1.4 WW: 75 YW: 109 MK: 14 MB: 0.23 $MI: 63 Fleetwood was a top-selling bull from Tubmill Creek in 2019. He caught our attention with his outstanding eye-appealing phenotype and backed it up with a tremendous set of calving-ease and carcass EPDs. He has proven himself to be the perfect mating for heifers, with 100% of his calves born unassisted. Carcass, calving-ease, substance of bone and eye appeal is what to expect from Fleetwood.

Contact owners for semen. An outstanding set of Fall Born calves available this spring. Lim-Flex calves sired by Guard House and Purebred calves sired by TASF Crown Royal. Call to learn more about our offering.

PJ, Meghan, Harper, Henley & Hunter Torgerson - 41146 221st St. - Artesian, SD 57314 - (605) 350-7488 - pjtfarms@gmail.com Kaylee White, Woonsocket, SD • APRIL 2022

Study Shows Eating Meat Extends Life Expectancy

as eating meat become unfairly demonized as bad for your health? That’s the question a global, multidisciplinary team of researchers has been studying and the results are in — eating meat still offers important benefits for overall human health and life expectancy. Study author, University of Adelaide researcher in biomedicine, Dr. Wenpeng You says humans have evolved and thrived over millions of years because of their significant consumption of meat. “We wanted to look more closely at research that has thrown a negative spotlight on meat consumption in the human diet,” You says. “Looking only at correlations of meat consumption with people’s health or life expectancy within a particular group, and or, a particular region or country, can lead to complex and misleading conclusions. Our team broadly analyzed the correlations between meat eating and life expectancy, and child mortality, at global and regional levels, minimizing the study bias, and making our conclusion more representative of the general health effects of meat eating.” Published in the International Journal of General Medicine, the study examined the overall health effects of total meat consumption in 170-plus countries around the world. The researchers found that the consumption of energy from carbohydrate crops (grains and tubers) does not lead to greater life expectancy, and that total meat consumption correlates to greater life expectancy, independent of the competing effects of total calories intake, economic affluence, urban advantages and obesity. “While detrimental effects of meat consumption on human health have been found in some studies in the past, the methods and findings in these studies are controversial and circumstantial,” You says. Senior author of the study and University of Adelaide Emeritus Professor Maciej Henneberg says humans have adapted to meat-eating from the perspective of their more than two million years evolution. “Meat of small and large animals provided optimal nutrition to our ancestors who developed genetic, physiological and morphological adaptations to eating meat products and we have inherited those adaptations,” Henneberg says.

But with the strong development of nutrition science and economic affluence, studies in some populations in developed countries have associated meat-free (vegetarian and vegan) diets with improved health. “I think we need to understand that this may not contradict the beneficial effect of meat consumption,” nutritionist on the study Yanfei Ge says. “Studies looking into the diets of wealthy, highly educated communities, are looking at people who have the purchasing power and the knowledge to select plantbased diets that access the full nutrients normally contained in meat. Essentially, they have replaced meat with all the same nutrition meat provides.” Co-author and University of Adelaide biologist, Dr. Renata Henneberg says today meat is still a major food component in the diets of many people around the world. “Before agriculture was introduced, 10,000 years ago, meat was a staple food in the human diet,” she says. “Depending on which minor groups of people you study and which meat types you choose to consider, the measure of meat’s role in human health management may vary. However, when all meat types for all the populations are considered, as they are in this study, the positive correlation between meat consumption and overall health at a population level is not sporadic.” Co-author, anthropologist at the University of Adelaide, and biologist at the Polish Academy of Science, Dr. Arthur Saniotis says the findings are in line with other studies that show cerealbased foods have lower nutritional value than meat. “While this is no surprise to many of us, it still needs to be pointed out,” Saniotis says. It highlights that meat has its own components contributing to our overall health beyond just the number of calories consumed, and that without meat in our diet, we may not thrive. “Our take home message from the paper is that meat-eating is beneficial to human health provided that it is consumed in moderation and that the meat industry is conducted in an ethical way.” Source: The University of Adelaide

• APRIL 2022

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• APRIL 2022

FDA Okays Genome-edited Beef Cattle Trait

he U.S. Food and Drug Administration announced it has made a low-risk determination for the marketing of products, including food, from two genome-edited beef cattle and their offspring after determining that the intentional genomic alteration (IGA) does not raise any safety concerns (low-risk determination). The IGA results in the equivalent genotype (genetic make-up) and short-hair coat trait seen in some conventionally bred cattle, known as a “slick” coat. This is the FDA’s first low-risk determination for enforcement discretion for an IGA in an animal for food use. “Today’s decision underscores our commitment to using a risk and science-based, data-driven process that focuses on safety to the animals containing intentional genomic alterations and safety to the people who eat the food produced by these animals,” said Steven Solomon, D.V.M., M.P.H., director of the FDA’s Center for Veterinary Medicine. “It also demonstrates our ability to identify low-risk IGAs that don’t raise concerns about safety, when used for food production. We expect that our decision will encourage other developers to bring animal biotechnology products forward for the FDA’s risk determination in this rapidly developing field, paving the way for animals containing low-risk IGAs to more efficiently reach the marketplace.” Based on the agency’s review of scientific data, the FDA has determined that the product is low-risk and does not raise any safety concerns, and the FDA does not expect the product developer of the IGA to pursue the FDA’s approval prior to marketing (enforcement discretion). To date, the FDA has made low-risk determinations for enforcement discretion for many other IGAs in animals for non-food uses and also has approved applications for five IGAs: in groups of goat, chicken, salmon, rabbit and, most recently, in a line of pigs.

IGAs are alterations made using molecular technologies that introduce changes to the genome of an animal. The IGA in these cattle, known as PRLR-SLICK cattle, was introduced using a genome-editing technique known as CRISPR. The IGA can be passed on to offspring, allowing the trait to be shared through conventional breeding. There are conventionally bred cattle with naturally-occurring mutations that result in the same extremely short, slick-hair coat. Reports in scientific literature indicate that cattle with this extremely short, slick-hair coat are potentially able to better withstand hot weather. Cattle that are comfortable in their environment are less likely to experience temperature-related stress and may result in improved food production. Although PRLR-SLICK cattle have an equivalent trait to those cattle with a naturally-occurring short hair coat, they are not currently in commerce. The product developer plans to use the genetic products from these two animals with select customers in the global market soon and anticipates meat products will be available for purchase by general consumers as early as two years. The FDA reviewed genomic data and other information submitted by the product developer confirming that the IGA in genome-edited PRLR-SLICK cattle is equivalent to naturally occurring mutations that have arisen in several breeds of cattle as an adaptation to being raised in tropical or subtropical environments. The data also confirmed that the IGA results in the same slick-hair trait as in cattle found in conventional agriculture. Further, the food from the cattle is the same as food from conventionally bred cattle that have the same slick-hair trait. The FDA does not expect farms or facilities not owned or operated by the developer that are producing and breeding these low-risk PRLRSLICK cattle using conventional breeding techniques to register with the agency. The low-risk determination was provided to Acceligen.

The Heartland Limousin Association welcomes all Limousin enthusiasts. HLA is passionate about the growth of the breed and connecting seedstock producers with commercial cattlemen.

Application for Membership

Who can join? Any reputable supporter of Limousin cattle is welcome as long as you fill out the application form and send $50 membership dues each year.

Name Address Phone

City/State/Zip e-mail

The undersigned herein applies for membership in the HLA with all rights and privileges outlined in the HLA constitution and bylaws.

Signature

Make check payable to the HLA and return this membership form and $50 payment to: Dean Summerbell, HLA, 619 139th Ln. NW, Andover, MN 55304

• APRIL 2022

Dean Summerbell, HLA Executive Secretary 619 139th Ln. NW, Andover, MN 55304 bjsummerbell@gmail.com

(612) 963-3799

KUSEL LIMOUSIN RANCH

GOLDEN OPPORTUNITY SALE WEDNESDAY, MAY 4, 2022

Starting at 4:30 PM Joplin Regional Stockyards — Held in conjunction with Cow & Bull Special Sale.

OFFERING: 45 FANCY REGISTERED PAIRS many with Fall-born calves and bred back to ET sons of CELL Envision, the hottest bull in the breed. 25 REGISTERED HERD BULLS big, stout, growthy, gentle, low birth weight 2-year-old and yearling Limousin & Lim-Flex bulls. Kusel Limousin Ranch has been in continuous operation since the breed first came into the United States 52 years ago. From the beginning, we have sold more than 4,000 bulls into 39 states, plus Canada, Mexico, Central America and South America.

HIS INFLUENCE SELLS

Kusel Limousin bulls have made cows “smile” in 39 states.

CELL ENVISION

For catalog or more information contact:

JOHN KUSEL Since 1970 580.759.6038

SALE CONSULTANT Bill Helton, 256.962.0256 JOPLIN REGIONAL STOCKYARDS I-44 and Exit 22 • Carthage, MO Office 417.548.2333 • Skyler Moore, 417.737.2615 • Bailey Moore, 417.540.4343 • Jackie Moore, 417.825.0948 www.joplinstockyards.com • APRIL 2022

by Alison Jones NALF Director of DNA Processing & Accounting Operations

s cattle ranchers, is there really a season better than spring? Calves are hitting the ground, bull sales are in full swing and it’s time to start thinking about syncing, breeding and getting ready to start the process all over again. It’s truly satisfying seeing the results of last year’s carefully thought-out mating decisions, and how we can assess and utilize those decisions to improve our bottom line. I had the privilege of attending the Limousin events at the Black Hills Stock Show in Rapid City, South Dakota, this year. It was a great experience getting to travel to such a beautiful part of the country and watch a bull show and sale of such deep quality from top to bottom. Yet another example of what an exciting time it is to be in the Limousin breed. While at Black Hills, I also attended the South Dakota Limousin Association banquet and caught up with breeders. It was an honor to be included in such an event, and I thank each and every one of you for making me feel welcome. Another reason I enjoyed my South Dakota visit was getting to lay out to our membership one of the most exciting projects I have

been a part of in my 10 years at NALF. As we gear up for spring, we are putting into motion our long-awaited research project through the North American Limousin Research Foundation. With additional revenue generated the last two years, NALF has been able to allocate more funds toward commercial advertising, as well as gift the Research Foundation $45,000. In order to back up our advertising, our research project will officially be moving forward this May. Starting with two Angus cow herds of approximately 225 head each out of Montana, cows will be broken up and bred into three groups of feeder cattle: Limousin sired, Lim-Flex sired and Angus sired. Approximately 198 steer and heifer calves will be backgrounded and then delivered to South Dakota State University at 600-650 lbs., where they will enter the grower phase for 85 days, followed by finishing, and finally harvest. continued on page 70

The Value of Registration Across the country and around the globe, buyers are willing to pay more for registered Limousin and Lim-Flex cattle. Reputation is important to people looking for quality seedstock and being dedicated enough to register your cattle solidifies your reputation as a professional breeder. Information Services Animal Registration Ownership Transfer Documented Pedigrees DNA Parentage Verification Performance Data Processing Genetic Evaluation - EPDs for 16 Traits Most Powerful Multi-Breed Genetic Database in the World Sire Summary and Trait Leaders Performance Records Dam Summaries Focus Dam Recognition Carcass and Ultrasound Data Processing Whole Herd Downloads

Online Herd Management Software DNA Data Processing Hybrid Registry Animal EPD & Sire Selector Web Search Tools Genetic Improvement Research ....AND MUCH MORE!

Registration papers and accompanying performance records provide breeders and buyers alike with valuable information on the pedigree, performance, and EPDs of an animal. The quickest route to genetic improvement and increased profit is through the EPDs provided with registration. Documented genetics and performance are fundamental tools for making profitable selection, culling, and mating decision in commercial and seedstock operations. Additional information equals added value. It Pays to Brand with NALF Registration: • Registered animals are worth more. • Registration verifies seedstock with reliable pedigree, performance, and EPDs. • Registration enables comprehensive breed marketing, progressive research, and a variety of member services. • Registrations are the lifeblood of breed success.

6205 S Main Street, Suite D-280 Aurora, CO 80016-5370 O: 303-220-1693 • F: 303-220-1884 Limousin@NALF.org • www.NALF.org

• APRIL 2022

P R O D U CT I O N S A L E APRIL 9, 2022 • 1 P.M.

LUNCH • NOON SALE • 1 P.M.

At the Farm • Sullivan, MO Progeny and Genetics from these elite individuals will be featured.

Selling 45 Lots

MAGS Constance

Bred Females • Open Heifers Bulls • Genetic Opportunities SHE SELLS

CONSULTANTS: Bill Helton, 256-962-0256 Mark Smith, 515-229-5227

MAGS Bahama Momma

AUCTIONEER: Chisum Peterson, 605-730-4214

SALE MANAGEMENT: KILEY McKINNA, 402-350-3447 WILEY FANTA, 320-287-0751 mcmarketingsales@aol.com www.mcmarketingmanagement.com

TMCK American Made 353D

BERTI LIMOUSIN

Robby & Jeannine Berti 7786 Seminary Rd. • Sullivan, MO 63080 • 573-468-5511, home • APRIL 2022

continued from page 68

Official Publication of the North American Limousin Foundation 2005 Ruhl Drive • Guthrie, OK 73044 405/260-3775 • Fax: 405/260-3766 www.Limousin365.com

BREEDER ADVERTISING RATES FULL PAGE....................................................................................$1,150 2/3 PAGE..........................................................................................$950 1/2 PAGE..........................................................................................$775 1/4 PAGE..........................................................................................$500 All advertisements are 4-color process

ISSUE

MATERIALS

PUBLISHED

January - Spring Sale Edition

Dec. 1

Dec. 23

April - Herd Bull Edition

Mar. 1

Mar. 25

July - Breeder Directory Edition

June 1

June 25

October - Fall Sale Edition

Sept. 1

Sept. 25

Advertising materials to Kyle Haley 405/260-3775 • kbhaley2@gmail.com CLOSING DATES Refer to listing above. ADVERTISING SKETCHES Requests for advertising layouts must be in the L365 office 10 days before copy deadline. TERMS All accounts are due and payable as billed. Interest charges of 1-1/2% per month (18% APR) will be assessed to 30-day unpaid accounts. Customers with overdue accounts will be put on a prepay basis for subsequent advertising business. CONTRACT DISCOUNT L365 contracts for 4-time print and annual digital/print combinations are available at substantial discounts. Contact the L365 field representative in your area or call the L365 office at 405/260-3775.

Tissue samples will be collected on each calf to determine the sire group in order to correctly capture and identify carcass data to incorporate into the NALF herdbook. Each sire group will look to keep growth traits high, while holding birth weights moderate. Primarily, the objective of the study will be to evaluate the influence of each sire is progeny Angus cows. The calves will be fed to three different days on feed endpoints of 245, 280 and 315 days. We will measure growth performance, efficiency of dietary net energy utilization and carcass characteristics. When the study concludes in 2024, we hope to prove that Limousin and Lim-Flex influenced cattle have an advantage in efficiently and profitably converting feed to carcass weight, even when taken to heavier outweights. With Limousin and Lim-Flex genetics, we can produce cattle that meet and exceed quality grade and yield grade targets when compared to straightbred counterparts, while producing heavier carcasses. Through this project, we would like to show that cattle feeding profitability is driven by more than just one trait. Quality grade, yield grade and superior feed efficiency must all be factored into the profitabily equation of finished cattle. Harvested cattle need to achieve an acceptable quality grade level while reducing as many yield grade 4s and 5s as possible. Additionally, with the government becoming increasingly involved in the sustainability of agriculture, it is as important as ever that the beef industry stay as efficient as possible. Projects of this nature are labor intensive, financially demanding, and can be downright daunting to take on. It takes us out of our comfort zone and into the great unknown. As we navigate through this, it is important to remember we are all on the same team. Your Board of Directors and NALF staff have put countless hours into this project, and we want to see it succeed as much as you do. Keep in mind that while opinions may differ, we are all in it for the same reason: we believe in the Limousin advantage and are Limousin proud. I encourage anyone with questions to reach out to NALF staff or your Board of Directors. Those that are interested in donating will receive first access to research results from the Research Foundation, so please let us know if you would like to contribute. We know what these cattle can do, and it’s about time the rest of the industry knows it!

DIFFICULT ADS Ads requiring substantial extra production work will be assessed extra charges at standard shop rates. If you prefer no extra charges, request us to simplify the ad at our discretion if necessary. COPY CHANGES Alterations in advertising copy, if requested after closing date, will be made only if time permits. REPRINTS Advertising reprints are available. Requests for reprints must be made at the time the order for the ad is placed.

All other questions, contact the L365 office.

• APRIL 2022

Entry Deadline is May 1 May 1: Regional Show & NJLSC Entry Deadline May 15: Late Entry Deadline May 15: Scholarship Applications Due May 15: NALJA Board of Director Applications Due May 15: Limi Booster Junior Grant Program Applications Due

May 27-29: Heartland Regional Show June 3-5: Eastern Regional Show June 16-18: Western Regional Show June 25-30: National Junior Limousin Show & Congress

6205 S Main St. • Suite D-280 • Aurora, CO 80016 Mallory Blunier • Director of Media & Activities • Mallory@NALF.org 303.220.1693 Ext. 61 • APRIL 2022

JUNIOR SCENE by Shelby Hubbard NALJA President

ey y’all! I hope all is well in your part of the country! If you are like me, you have been looking for warmer weather and summer to be here. In Oklahoma, we had a few cold spells and let me tell you that was plenty for a girl who loves the sunshine. With sunshine beaming that means Junior Nationals is quickly approaching. I may be a little biased, but the Junior Board has been working their tails off to incorporate numerous new activities for the junior members. Just a few examples we have decided to revamp the tenderfoot-mentor program and we will be incorporating a Genotype/Phenotype show into the week. The importance of the Tenderfoot program is for an experienced junior member to be paired with a younger junior member so their

SSTO GUNS

junior national experience will be enjoyable and not intimidating. This year we are having a tenderfoot kickoff Saturday night and then a scavenger hunt Sunday afternoon. We understand there will be a few junior members that will still be traveling on Saturday night, but we do not want them to be turned away from coming to participate on Sunday. We encourage everyone to participate because it is a way to meet new people and visit with long-time friends. The scavenger hunt is a week-long activity, so be prepared for a competitive week among junior members! The Junior Board is excited about the Genotype/Phenotype show and hope it will relay the importance of both genotype and phenotype to the juniors. This show will consist of a judge ranking animals based

N ROSES 9408G Purebred • Polled • Homo Black TASF Crown Royal 960C ET x Riverstone Charmed (Larissa) Ranks in the Top 25% or better for five economically relevant EPDs. Act BW: 85 • Adj. WW: 761 Semen $40 Grassroots Genetics/Cattle Visions With TASF Crown Royal on the top side and Riverstone Charmed on the bottom, a pedigree responsible for more banner winners cannot be found across the breed. He’ll wow you with his flawless structure, incredible eye appeal, and practical set of EPDs. Excitement is in the air as his first calves are hitting the ground this Spring. Now on the open market! It’s time to rock ‘n roll with Guns N Roses!

Ron Freed • Jon Freed • 46 Lakeview Dr. • Fairbury, IL 61739 • Jon 815-867-0488 • freedlivestock@hotmail.com • Ron 309-825-2989 • rbfreed@hotmail.com

• APRIL 2022

We have gone to great lengths to acquire some of the breed’s top genetics to build our herd around. We are starting to reap the rewards as the current calf crop hits the ground and we see the results. We welcome your visit anytime to see the progress we are making.

These sires are handling the natural service duties behind our extensive AI program.

CHR Eight Ball 011E Homo Polled • Homo Black • 50% Lim-Flex HA Cowboy Up 5405 x PBRS Touch Me Gently 798T CE: 7 BW: 3.2 WW: 76 YW: 133 MK: 17 CM: 1 SC: 1.2 DC: 14 YG: -0.14 CW: 38 RE: 0.54 MB: -0.05 $MI: 53 Co-Owned with Coyote Hills Ranch

CHR Good Fella 137G Homo Polled • Homo Black • 62% Lim-Flex MAGS Eagle x CHR Bunny 043B CE: 11 BW: 3.0 WW: 90 YW: 141 MK: 20 CM: 5 SC: 1.0 DC: 11 YG: -0.08 CW: 58 RE: 0.86 MB: 0.05 $MI: 60

Just a sample of some of the females we have progeny on the ground or on the way. They represent some of the breed’s most progressive matings.

CYWD HOLLYWOOD 17H

PBRS 5136C

WULFS EDWINNA 7056E

Rafter DP Farm & Ranch • David and Jennifer Phillips • 405-627-7886 • jendavephillips@gmail.com • 12750 N. Chisholm Rd. Geary, OK 73040

• APRIL 2022

50 percent off genotype and 50 percent off phenotype. Any registered female may participate if they have been genomically tested. DNA must be submitted by May 1 to the NALF office, but it will be at no cost to the exhibitor thanks to our sponsors. The NALF office asks that any DNA for this show be marked “For National Junior Show.” More details on this show can be found on the website and on page 32 of this issue! We encourage all who are not participating in this event to come watch and/or “play” along. This will serve as an educational event for junior members! All in all, we are excited to incorporate these new events and hope they will positively impact our junior program! Spring is near and that means summer is upon us. I challenge you to start preparing for Junior Nationals now, whether that is reviewing cattle breeds for cow camp, writing a speech for public speaking or practicing your cornhole skills. The Junior Board and the state of Texas are excited and eager to see everyone in Amarillo, June 25 through July, for the Limousin Texas Two-Step! “He comforts us in all our troubles so that we can comfort others.” 2 Corinthians 1:4

Official Publication of the North American Limousin Foundation 2005 Ruhl Drive • Guthrie, OK 73044 405/260-3775 • Fax: 405/260-3766 www.Limousin365.com Publisher: L365 PUBLISHER EMERITUS—Dan Wedman PUBLISHER EMERITUS—Dale F. Runnion EDITOR—Kyle Haley ADVERTISING MANAGER—Lindsey Meyer CIRCULATION—Jeri Duerr ART DIRECTOR—Ricki Rookstool

2020-2021 NALJA BOARD PRESIDENT, Shelby Hubbard ................................................Miami, OK shelbyhubbard5276@gmail.com • 918-541-5276 VICE-PRESIDENT, Wiley Fanta .......................................... Starbuck, MN rbg.14@icloud.com • 320-287-0751 SECRETARY, Riley Smith ......................................................Macomb, IL riley.smith103z@gmail.com • 309-333-7772 TREASURER, Zane Gavette ................................................ Everson, WA zgcattle15@gmail.com • 360-389-7105 FIELD STAFF: NORTH REGION—Will Bollum 507/244-0833 • will@limousin365.com SOUTH REGION—DeRon Heldermon 405/850-5102 • deron@limousin365.com U.S. ___ $30 (1 year) ___ $40 (2 year) ___ $52 (3 year)

EX-OFFICIO, Clayton Schowe ....................................... Boonsboro, MD schowscattle@gmail.com • 636-377-3100 DIRECTORS

Samantha Moore..................................................... Staunton, VA

0.samanthamoore@gmail.com • 480-338-8597 Colton Barton ....................................................................... Jarrell, TX coltonbarton@hotmail.com • 512-966-2617 Brady Edge ...................................................................West Branch, IA edgebred@gmail.com • 319-540-2830 Landry Kleman......................................................... Nazareth, TX ltkleman@hotmail.com • 806-673-8331 Mikayla Askey.................................................... Queen Creek, AZ mimaas2003@gmail.com • 540-290-4339

INTERNATIONAL ___ $40 (1 year, Canada) ___ $50 (1 year, Surface Mail) ___ $100 (1 year, Air Mail)

All payments to be paid in U.S. Dollars

Member

LIVESTOCK PUBLICATIONS COUNCIL L365 reserves the right to refuse any advertising or copy at its sole discretion. L365 assumes no part in guaranteeing the integrity or character of any advertiser. L365 accepts no responsibility for the accuracy of any photographs except those of the staff. L365 cannot be held responsible for the content of submitted advertising. Freelance Manuscripts & Photographs: L365 publishes news and educational material about Limousin cattle, of use to and about their owners. Contributors are invited to submit material of this nature. Preference will be given to material that is accompanied by photographs or appropriate illustrations. Manuscripts accepted for publication are subject to editing and revision to meet requirements for publication. Send manuscripts to: Editor, L365, 2005 Ruhl Drive, Guthrie, OK 73044.

• APRIL 2022

Your Source in the North For Lim-Flex Bull Power

MAGS Federal Reserve ET

HP/HB • 50% Lim-Flex MAGS Cable x CJSL 4357B ET BW: -0.5 WW: 74 YW: 108 MB: 0.63 $MI: 75 Owned with Magness

AHCC Hemi 0901E ET

HP/HB • 50% Lim-Flex SAV Resource 1441 x LVLS 9066U BW: 2.8 WW: 94 YW: 158 MB: 0.31 $MI: 71 Owned with Graven, Magness, Wulf, Tubmill Creek & Diamond Hill

AHCC Easy Rider 5594E

HP/HB • 56% Lim-Flex ELMW Alfalfa 103B x AHCC Miss Y Axis C5594 ET BW: -1.0 WW: 84 YW: 130 MB: 0.37 $MI: 71 Owned with Jones Bros.

Contact Austin Hager for Semen Austin, Leah, Bailee, Pitch, Tripp & Remmi Hager 4651 2nd Ave. NE • Karlsruhe, ND 58744 • 701/525-6363 701/626-2345 mobile • www.HagerCattleCompany.com

• APRIL 2022

AHCC Earning Power 900E ET

HP/HB • 81% Limousin MAGS Anchor x LVLS 9066U BW: 1.0 WW: 84 YW: 139 MB: 0.36 $M: 70 Owned with Buff Beef Ranch

100 sons of these sires sell 4/12/2022

16th Annual Hager Cattle Co. Bull Sale At the Ranch • Karlsruhe, ND

SALES & EVENTS APRIL 2022 S M T W T F 1 3 4 5 6 7 8 10 11 12 13 14 15 17 18 19 20 21 22 24 25 26 27 28 29

S 1 8 15 22 29

S 5 12 19 26

MAY 2022 M T W T F 2 3 4 5 6 9 10 11 12 13 16 17 18 19 20 23 24 25 26 27 30 31

JUNE 2022 M T W T F 1 2 3 6 7 8 9 10 13 14 15 16 17 20 21 22 23 24 27 28 29 30

S 2 9 16 23 30

S 7 14 21 28

APRIL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Magness Land & Cattle Western Slope Annual Bull Sale, Loma, CO

Ludens Family Limousin Annual Bull Sale, Viborg, SD

Southern Cattle Co. Purebred Limousin Online Sale, L365Auctions.com

Coleman Limousin Annual Bull Sale, Missoula, MT

Cross Creek Farm Inaugural Online Sale, L365Auctions.com

Wulf Cattle Annual Opportunity Sale of 2022, DVAuction.com

Berti Limousin Spring Production Sale, Sullivan, MO

Wilder/Lawrence Texas Showcase Online Show Prospect Sale, SConlinesales.com

Hager Cattle Co. Annual Bull Sale, Karlsruhe, ND

Peterson’s L7 Bar Annual Bull Sale, Pukwana, SD

Linhart Divas Online Show Heifer Sale, L365Auctions.com

Coyote Hills Ranch Annual Production Sale, Chattanooga, OK

MAY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Kusel Limousin Ranch Golden Opportunity Sale, Joplin, MO

The Great American Pie Sale, Lebanon, MO

Heartland Regional Junior Show, Afton, IA

JUNE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

S 4 11 18 25

Eastern Regional Junior Limousin Show, Gray, TN

Southeast Summer Classic Medal of Excellence Show, Gray, TN

Western Regional Junior Show, Klamath Falls, OR

Western Limousin Exposition Medal of Excellence Show, Klamath Falls, OR

National Junior Genotype & Phenotype Show, Amarillo, TX

National Junior Limousin Steer Show, Amarillo, TX

National Junior Bred & Owned Limousin Bull Show, Amarillo, TX

National Junior Bred & Owned Lim-Flex Bull Show, Amarillo, TX

National Junior Bred & Owned Limousin Female Show, Amarillo, TX

National Junior Bred & Owned Lim-Flex Female Show, Amarillo, TX

All-American Sale Of Sales, Amarillo, TX

National Junior Owned Limousin Female Show, Amarillo, TX

National Junior Owned Lim-Flex Female Show, Amarillo, TX

• APRIL 2022

HUNT GAMBLER 140G

Black • Homo Polled • Purebred HUNT Credentials 37C x HUNT Miss Ace 135C CE: 10 BW: 3.7 WW: 90 YW: 134 MK: 30 TM: 75 SC: 1.25 DC: 16 RE: 0.74 MB: -0.08 $MI: 57 Top 1% WW, TM • Top 2% YW. Top 5% GE, CW, $MI Top 10% MK, SC We have been blown away with the Gambler progeny. They are stout and powerful with great eye appeal and look. For an extra shot of marbling from a breed leading purebred bull, consider using Gambler today.

Wulfs GAYLORD C904G

Homo Black • Homo Polled • Purebred LFLC Checking Account 701C x CAIT Extra Special 710E CE: 12 BW: -0.1 WW: 73 YW: 96 MK: 23 TM: 60 SC: 1.4 DC: 11 RE: 1.32 MB: -0.18 $MI: 50 Top 3% SC • Top 10% GE, CW • Top 20% WW, TM, RE Owned with Wulf Cattle

The more we use him, the more we are certain he is THE ideal homozygous black and polled purebred bull to use on heifers. Take a look at his fresh pedigree and balanced EPDs and find a place for him in your program.

HUNT CREDENTIALS 37C

Red • Homo Polled • Purebred HUNT Testament 40T x JKTW Whiskey River 985W CE: 15 BW: -0.3 WW: 72 YW: 109 MK: 37 TM: 72 SC: 1.4 DC: 17 RE: 0.64 MB: 0.24 $MI: 63 Top 1% GE, MK, TM, MB, $MI • Top 4% CEM, SC, CW Limited semen supply available. Order now before it’s gone.

DANH DURHAM 54D

Homo Black • Homo Polled • 50% Lim-Flex HUNT Billy Ray 80B x DANH Alto 35A CE: 18 BW: -1.9 WW: 73 YW: 116 MK: 12 TM: 49 SC: 0.90 DC: 14 RE: 0.67 MB: 0.22 $MI: 62 Top 1% CEM • Top 2% GE, CE Top 5% BW, ST

AI SIRE CENTRAL

At Hunt Limousin Ranch, we pride ourselves on creating top-of-the-line AI sires chock-full of muscle, efficiency, performance and carcass merit. These bulls have found their way into the heart of our program. Study the inherent strengths these bulls possess and decide where they best fit into your program.

For semen, contact the Ranch or Grassroots Genetics 515-965-1458. Thank you to the Buyers from our Online Sale in January! Bulls and Replacement Heifers Available Private Treaty.

HUNT LIMOUSIN RANCH

Charles & Nancy Hunt • Dan, Melinda, Jenna, Adeline & Houston Hunt 10329 Hwy. 136 • Oxford, Nebraska 68967 • 308/991-3373 (Dan) • 308/920-1120 (Charlie) huntlimo@huntlimousin.com • WWW.HUNTLIMOUSIN.COM

• APRIL 2022

24018 STATE HWY. 5 CHATTANOOGA, OK 73528 (580) 597-3006 (office)

C.K. Sonny Booth

KEN HOLLOWAY (580) 597-2419 (home) (580) 581-7652 (cell)

Auctioneer

PO Box 1172 Miami, OK 74355

(918) 533 5587

acs@americancattleservices.com

WWW.AMERICANCATTLESERVICES.COM

Ronn

Chisum Peterson

Cunningham

SEEDSTOCK SALES … OUR SPECIALTY

office 605.234.4214 mobile 605.730.4214

Auctioneer

310 sorensen drive » po box 498 chamberlain, sd 57325 chisum@petersonlandauction.com petersonlandauction.com

PO Box 146 • Rose, OK 74364 918/629-9382

Cody Lowderman Auctioneer

13400 N 1150th Rd. Macomb, IL 61455 (309) 313-2171

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• APRIL 2022

ADVERTISERS INDEX American Cattle Services............................................................... 78

Leonard Limousin......................................................................... 31

Begert Limousin.............................................................................. 7

Lewis Limousin............................................................................. 42

Berti Limousin.............................................................................. 69

Limousin365................................................................................. 65

Beus Cattle Co.............................................................................. 57

Linhart Limousin.......................................................................... 26

Booth, C. K. “Sonny”.................................................................... 78

Lowderman, Cody........................................................................ 78

Brehm Farms................................................................................. 80

Magness Land & Cattle................................................................. 18

Brooks Cattle Co........................................................................... 16

MC Marketing Management......................................................... 25

Coleman Limousin Ranch............................................................... 2

Minor Limousin............................................................................ 39

Collum Girls................................................................................. 16

Misty Morning Limousin.............................................................. 19

Coyote Hills Ranch....................................................................... 17

North American Limousin Foundation................................... 30, 68

Cross Creek Farm.......................................................................... 58

North American Limousin Junior Association............................... 71

Cunningham, Ronn...................................................................... 78

P Bar S Ranch............................................................................. IFC

Davis Limousin....................................................................... 11, 49

Peterson’s L7 Bar Limousin........................................................... 43

DEBV........................................................................................... 47

Peterson, Chisum.......................................................................... 78

Dorran, Ryan................................................................................ 78

R&R Marketing............................................................................ 21

Edleman Ranch............................................................................. 53

Rafter DP Farm & Ranch............................................................. 73

Edwards Land & Cattle Co...................................................49, IBC

Route 66 Cattle Co....................................................................... 59

Ferrat Ranch Limousin.................................................................. 24

Running Creek Ranch Co............................................................... 8

Freed Show Cattle......................................................................... 72

Schilling Cattle.............................................................................. 41

Fuchs Limousin............................................................................... 3

Seven Oaks Land & Cattle............................................................ 51

Glendenning J Bar J........................................................................ 5

Seven Oaks Meat Co. ................................................................... 51

Grassroots Genetics & Consulting.................................................. 9

Super C......................................................................................... 38

Great American Pie Sale................................................................ 37

Symens Brothers............................................................................ 55

H&A Farm................................................................................... 33

Thomas & Son Farms................................................................... 23

Hager Cattle Co............................................................................ 74

Thomas Farms.............................................................................. 29

Heartland Limousin Association................................................... 66

Torgerson Farms............................................................................ 63

Heritage Genetics.......................................................................... 55

Treftz Limousin............................................................................. 33

Hunt Limousin............................................................................. 77

Venner Family Limousin............................................................... 80

J&J Cattle Co............................................................................... 13

Vorthmann Limousin.................................................................... 47

KLS Farms.................................................................................... 27

Whitewater Limousin.................................................................... 36

Kusel Limousin Ranch.................................................................. 67

Wieczorek Limousin......................................................... 14, 15, 53

Lawrence Family Limousin........................................................ OBC

Wilder Family Limousin............................................................... 13

Lenape Limousin........................................................................... 45

Wulf Cattle..................................................................................... 1

• APRIL 2022

JBV

Yellowstone 901G

BREEDER: Homo Black • Homo Polled • Purebred AHCC Earning Power 900E ET x JBV Girl Crush 422B CE: 10 BW: -0.2 WW: 71 YW: 110 MK: 21 CM: 7 SC: 1.44 DC: 20 YG: -0.5 CW: 30 RE: 1.21 MB: 0.07 $MTI: 58 Phenotypically, he is stout featured, wide based, thick-ended & heavy structured. Numerically, he ranks in the top 35% or better in 12 economically relevant EPD traits. Note his 700+ lbs weaning weight, 1,350+ lbs yearling weight and 40+ cm scrotal. His first calf crop has been outstanding and very well received. Sons have been banner winners and top sellers at the Sioux Empire Livestock Show and Black Hills Stock Show.

VENNER FAMILY LIMOUSIN

JIM & BECKY VENNER (712) 673-4491 • (712) 830-8381 3891 Taylor Ave., Breda, IA 51436 venner@win-4-u.net www.vennerlimousin.com

POSSESSION OWNER: Gene & Vicki Brehm 8990 Hildebrandt Rd. | San Antonio, TX 78222 210.771.3147 | brehmfarms@yahoo.com www.BrehmFarms.com

SEMEN INTEREST OWNERS: JBV Optics 106H

JBV Roadmap 109J

Semen Available, $40. Contact Grassroots Genetics, 515-965-1458.

• APRIL 2022

Rockin W Limousin, Ft Gibson, OK Bullis Creek Ranch, Wood Lake, NE Drew Abbas, Hampton, IA Symens Brothers, Amherst, SD Joey Massey, London, KY Blair Springs Limousin, Gurley, AL

ELCX High Time 065H Congratulations to all the owners of ELCX High Time 065H as he was selected as the 2022 Denver National Western Grand Champion Limousin/Lim-Flex bull. 71% Lim-Flex son of ELCX Kings Landing 599D and from ELCX Elevate 684E. CONGRATULATIONS TO THE OWNERS ... Anderson Farms, Topeka, KS Linhart Limousin, Leon, IA Davis Ranches, Brownwood, TX Cross Creek Farm, Gray, TN Route 66 Farm, Marshfield, MO Edwards Land & Cattle Co., Beulaville, NC

For your show heifer and herd sire needs, be sure and give us a call as we would love to hear from you.

ELCX Hollywood 410H ELCX E-Town 736E daughter from CJLM San Jose 410D 2021 National Junior Heifer Show Reserve Grand Champion Lim-Flex heifer for Bryntlee Wilkerson, Texas

Dexter and Nicholas Edwards

Dexter, 910.385.6192 Nicholas, cell: 910.290.1424 NicholasELC@hotmail.com Dedwards@smithfield.com 314 Willard Edwards Road, Beulaville, NC 28518

MARKETING & BRANDING ... Randall O. Ratliff 615.330.2735 Randy@RRMktg.com

Gain The

Advantage

LFL Deluxe Edition 6029D

Polled • Homo Black • 65% Lim-Flex RLBH Air Force One x LFL Zha Zha 2075Z CE: 10 BW: 0.8 WW: 64 YW: 91 MK: 11 CM: 5 SC: 0.6 DC: 14 YG: 0.0 CW: 12 RE: 0.05 MB: 0.40 $MI: 64 Co-Owned with Parkinson Cattle Company

We have two major events this Spring featuring productive females and show heifer prospects from the heart of our herd. These offer more than two decades of bred-in value and advantages we have selected for over the years.

Coyote Hills Spring Female Sale APRIL 30 • CHATTANOOGA, OK

We will be consigning: 7 Lim-Flex Bulls 15 Young Fall Pairs (Calves are TLA Shoot-Out eligible.) 12 Young Spring Pairs (Calves are TLA Shoot-Out eligible.) 12 Fall Bred Heifers (AI’d to LFL Deluxe Edition. PE’d to LFL Genetic Values)

LFL Esquire 7084E

Homo Polled • Homo Black • 57% Lim-Flex MAGS Cable x AUTO Bliss 265Y CE: 10 BW: 2.2 WW: 74 YW: 128 MK: 17 CM: 6 SC: 0.7 DC: 19 YG: -0.13 CW: 42 RE: 0.67 MB: 0.55 $MI: 74

Texas Showcase Sale ONLINE APRIL 9

Selling 11 Show Heifer Prospects along with Wilder Family Limousin. Held on SC Online Sales • Managed by MC Marketing View Cattle on April 8 & 9 • Texas A&M Beef Center Scramble Certificates Accepted • TLA Shoot-Out Eligible

We welcome all inquiries on these two upcoming events. Call today for more information.

Bruce, Paula & Lee Roy Lawrence • Jonny, Amber, Tucker & Colt Parkinson P.O. Box 299 • Anton, TX 79313 806/997-5381 • Bruce: 806/790-2535 • Amber: 806/773-6043 • Lee Roy: 806/778-0548 email: bll1@speednet.com • www.lawrencefamilylimousin.com

LFL Genetic Values 9148G

Homo Polled • Homo Black • 50% Lim-Flex Jindra Acclaim x LVLS 9066U CE: 14 BW: -0.9 WW: 90 YW: 154 MK: 21 CM: 10 SC: 1.45 DC: 15 YG: 0.02 CW: 78 RE: 0.63 MB: 0.67 $MI: 82 Co-Owned with Hunt Limousin ____________________________________

The get and service of these sires will be featured in our upcoming sales.