THE GALLUS Q U A R T E R
STABILISE E X I S T I N G!
ECONOMIC,!
SOCIAL! AND!
G o a l a n d O b j e c t i v e s :!
ECOLOGICAL!
1.
STRUCTURES!
To s t i m u l a t e development of socially, economically and environmentally sustainable h o u s i n g i n t h e a r e a!
2.
To build a character of the area, to make it more attractive and successful at t h e c i t y l e v e l! (Baustein 8/08 – Mission statement for the Urban Development of Frankfurt am Main)!
AND!
D E V E L O P! THESE IN!
L O N G T E R M!
LOCATION ANALYSIS
1 9 4 7
2 0 0 9
 Public space! !Private open space! !Built space!
30%! Occupation Index !
50! D w e l l i n g s! p e r h e c t a r e!
30%! Occupation Index !
126! D w e l l i n g s! p e r h e c t a r e!
Is there anybody using the recently created pedestrian way (Denisweg)?!
Cars on the playground?
SOCIO-ECONOMIC POTENTIALS
It is important not to see the neighbourhood as just a territorially bounded entity but as a series of overlapping social networks‌ the differences between neighbourhoods may perhaps best be understood as the differences between the form and content of social networks. ! Forrest and Kearns, 1999!
Source: OECD(2011), Society at a Glance 2011 - OECD Social Indicators (www.oecd.org/els/social/indicators/SAG)
To l e r a n c e!
G e r m a n! multiculturalism!
驶utterly f a i l e d 始! Has
http://www.guardian.co.uk/world/2010/oct/17/angela-merkel-german-multiculturalism-failed!
Social capital The value of social relations and the role of cooperation and confidence to get collective or economic results • Jane Jacobs (1961) insisted that mix-used neighbourhoods are important for formation of social networks, which in their turn determine security, social cohesion and economic development of the cities! • Robert Putnam (1995) was convinced that social capital is a key component to building and maintaining democracy! • Fukuyama (2000) also argued that social capital, which he defined as shared norms or values that promote social cooperation, and which result in social relationships, is a precondition for successful development!
SOCIO-ECONOMIC PROFILE OF G A L L U S V I E R T E L!
Profile of the current residents! • • • • •
low-, medium- and high-income residents! diverse age! diverse nationalities with migrant background! mostly rented housing! daily commute for their jobs to other areas of Frankfurt !
PROPOSED SOCIO-ECONOMIC STRATEGY O F G A L L U S V I E R T E L! To create sustainable and diverse neighborhood environment, which encourages individual and collective development, and leads to initiating community-based socio-cultural activities and business projects.! Target group! • • • •
30-45 years old;! women and families with one child in average;! with middle and upper-middle income;! middle- to long-term rental, or owned housing !
* one-child family structure may create commonalities between people pertaining to different classes (cross-class socialization)!
MAIN AIMS OF ATTRACTING BUSINESSESÂ TO G A L L U S V I E R T E L!
1. serve the inhabitants;!
2. serve the adjacent neighborhoods and city center! =>
create workplaces for inhabitants of Gallus and neighboring areas!
CRITERIA FOR CHOOSING POTENTIAL BUSINESSES F O R G A L L U S N E I G H B O U R H O O D!
• environmentally clean! • not increasing the transport circulation within the area! • creating sufficient amount of workplaces! • positive or neutral influence on the image of the neighborhood! • relative location of organizations with the similar functions in adjacent neighbourhoods!
Needs of inhabitants to be served! Needs of inhabitants
Potential for business
Food shops
- supermarket of middle or upper-middle level; Â - shops with the authentic products - cafes, restaurants - parking lot, hairdressing salon, shoe workshop, key workshop, clothes repairing workshop
Eating out Service outlets
- sport-center with swimming pool, gym, different dance and sport classes Opportunities - sport-center with swimming pool, gym, different dance for personal and sport classes development  Facilities for - kindergarden, children's development studio - playgrounds (in the green passage) children Sport
O t h e r b u s i n e s s f u n c t i o n s that can be provided in Gallusviertel! • • • • •
Advertising, marketing agencies! Accounting agencies! Offices of the on-line shops! Arts and crafts companies (design, architecture, IT)! Shops for the plants and tools for gardening!
• +Cultural communication center – opportunity for development of best-practices (i.e. dealing with waste, energy; gardens planting, urban agriculture) in the form of small projects organised by community. ! • Encouragement of the local residents to have a business!
P r o p o s a l s!
GREEN AREAS AND PUBLIC S P A C E S! Principles to propose transformation:!
Free pedestrian circulation!
Permanence and leisure!
Community interaction and awareness!
Environmental improvement:!
noise control!
reduction of air pollution!
climate stabilization!
biodiversity conservation!
Frankenallee: pedestrian way / public park
Franken
+ green
park n e k n a r es F m o c e b allee
+ recreation areas
!
+ rehabilitation of playgrounds
Proposal
A!
Proposal
B!
Stakeholder  Analysis!
Compatibility with the interest of involved stakeholders ! Stakeholders
Benefits
Drawbacks
Old residents
New public spaces, new Possible increase in rents, businesses, more places to spend decreasing familiarity with own money, greener neighbourhood area
New residents
New houses, a;rac<ve and vibrant neighbourhood
The need to adapt to exis<ng community expecta<ons
Government Ins<tu<ons
Higher taxes; social, environmental and economic improvement of the area, happier residents
Addi<onal costs for infrastructure improvement, complicated process of public consulta<ons,
property and land owners
Possible increase in rent income, more tenant as the area becomes more a;rac<ve
Investors
High return on ini<al investment
Risks associated with uncertainty of a planning process
Exis<ng commercial renters
Financial compensa<on for reloca<on, opportunity to move to more suitable loca<on (business park)
Need to relocate , period of uncertainty,