research book by Alina Grigorenko

THE ANATOMY OF A TYPEFACE AUTOR: ALINA GRIGORENKO ID GRI12378130

LONDON COLLEGE OF COMMUNICATION FDA DESIGN FOR GRAPHIC COMMUNICATION 1 YEAR

CONTENT 3. INTRO 4. TARGET AUDIENCE 5. PERSONA #1 / MAX 6. PERSONA #2 / CATHERINE 7. WORKSHOP #1* / #4**** 8. WORKSHOP #2** / #3*** 9. WORKSHOP #6****** 10. WORKSHOP #5***** 11. WORKSHOP #7******* 12. BRAINSTORM 13. TYPO BRAINSTORM 14. PRIMARY RESEARCH 15. SECONDARY RESEARCH 16. ANALYSIS-DESIGN 17. ANALYSIS-BOOKS 18. MESSAGE 19. PROTOTYPES CREATING 20. FINAL CONCEPT CREATING 21. FINAL CONCEPT IMPROVING 22. FINAL OUTCOME 23. FINAL OUTCOME 24. FINAL OUTCOME 25. HOW DOES IT WORK? Workshops are presented in this way in order to show the level of importance of each workshop in the project. * #1 COVERING THE BARE BONES ** #2 MACRO MICRO *** #3 LUTCH **** #4 JUXTA ***** #5 CREATING A TYPOLOGY ****** #6 PATTERNS ******* #7 GETTING TO KNOW WHICH IS YOUR TYPE In thisypeface PDF RESEARCH BOOK was used Euphemia UCAS Typeface / BOLD&Regular

INTRO

In this research book I will try to explain all what I was doing, studying and observing in order to create my final outcome. During this project I have been learning many of new techniques and meathods. In addition now I know a lot of useful and interesting information which can help me not only in this project but also in the future. Here you will find full information about how I came up to this idea and what helped me to create my final outcome. What was my strenght and vice versa. Advantages and disatvantagies of some of my actions during this project.

TARGET AUDIENCE AGE: 16-30 / 18-25 MALE/FEMALE LOCATION: ALL THE WORLD EMPLOYMENT: - DESIGNERS - GRAPHIG DESIGNERS - STUDENTS - FREELANCERS; PART/FULL TIME INTEREST: -

DESIGN/GRAPHIC DESIGN TYPOGRAPHY ENVIRONMENT MEDIA PEOPLE/FRIENDS TRAVELING FASHION TECHNIC COLLECTING OTHER DESIGNERS

This audience was chosen because I am a part of it. It was mostly based on me. I want to create an object which will be useful for me and people which have the same interests as I. With help of workshops I decided to don’t make any photographs of people. Moreover I created several pictures with help of collage technique in order to show nature of the persons which are discussed here.

MAX Max is 21 years old. He is a graphic designer and he is working as a freelancer.

Max likes to read books, watch movies and listen music. He has no big quantity of friends, just two or three ones. At his free time Max likes to go for a walk to some parks or just walk around the city. Max has a hobby. He likes photography and he makes pictures of his own beautiful world. People, nature, animals, etc.

INTERESTS: -

TYPOGRAPHY ILLUSTRATION PHOTOGRAPHY ADVERTISING PACKAGING

CATHERINE Catherine is 19 years old and she is a student at the BA in graphic design.

Cath obviously likes shopping (clothes; fun stuf; equipments for her study) She has a lot of friends and she likes to communicate with new people. Catherine lives in the big city. She always takes a notebook when she is going somewere. Cath likes doodling and also she always makes some notes and sketchs of her new ideas. In addition she likes to collect some beautifully designed things. Such as pstcards, visit cards, stickers, etc. INTERESTS: - TYPOGRAPHY - GRAPHIC DESIGN - ILLUSTRATION - DRAWING/PAINTING - COLLECTING SOMETHING

WORKSHOP #1

COVERING THE BARE BONES The aim word of this workshop is «COMPOSITION». As it mentioned in the brief we were asked to make a design of cover with help of only one ticket which were chosen by us before the workshop. I made several version of this cover. And only in the end of the workshop I realized how it should look like. Also I understood how I can combine space and information. WORKSHOP #4

JUXTA / POSERS The aim word is «COLLAGE». We were asced to create a personage with help of cutted pieces of newspaper or magazines. Here I figured out that I can use it for creating of my persons from target audience. As you can see on previous pages I did it and as I think it looks creative.

Here you can see my work from the workshop.

WORKSHOP #2

Here you can see my work from the workshop.

The aim word is «SIZE». This workshop teached me how I can use the size of the object or the size of the space. It is very useful when you are doing a layouting. WORKSHOP #3

LUTCH

The aim word is «CLASSIFICATION». We were asked to create a categorization of names of musicians which we brought with us. The main idea of our outcome was to combain game (scrabble) and names. The most important thing which is useful for my project from this workshop is possibility to be able to categorize information.

Here you can see my work from the workshop.

WORKSHOP #6

The aim word is «OVERCUTTING». The main point of this workshop teached not only how I can create a pattern but also how I can use the space.

WORKSHOP #5

CREATING A TYPOLOGY The aim word is «CATEGORY». The main thing was to create 5 different categories for sweets. We were devided on groups of two and then we took our candies and started to work. The first our idea was FORM. With help of scanner we created some category were all sweets are devided on groups - circles; squares; etc. The second was SIZE which was made of with help of the same actions as previous one. Then were COLOUR, TYPE of materials and TASTE.

WORKSHOP #7

GETTING TO KNOW WHICH IS YOUR TYPE The aim word of this workshop is ÂŤFORMÂť. This is the most exciting workshop as I thing. In the beginning of the workshop each of us got different letter and we were asked to draw a larger copy of this letter. I tried to draw it several times before I figured out that the quickest way to make a copy is to measure all sides of this letter and then just multyply all parameters.

In the pictire above you can see my work with all sizes of sides of the letter. It was Here I decided that I want to very difficult In spite the fact that I used a ruler. do my project connected to the typography. Here is the idea. The aim is to create a hybrid from letters and show how the Anatomy of a typeface works. But I developed it further and realized that it also shows how it can be used in other field. For example in illustration.

BRAINSTORM COVERING THE BARE BONES: -

TYPOGRAPHY COVERS LAYOUT/LAYOUTING OVERCUTTING COLLAGE SPACE

MACRO MICRO: -

SIZE COLLAGE OVERCATTING SPACE

COVERING THE BARE BONES: - TYPOGRAPHY - SIZE - SPACE

LUTCH:

JUXTA:

MAIN POINTS:

- CATEGORY - CLASSIFICATION - WORDS / THOUGHTS / MEANINGS

- WORDS / THOUGHTS / MEANINGS - COLLAGE - OVERCATTING - SPACE

CREATING A TYPOLOGE:

PATTERNS:

- CATEGORY - CLASSIFICATION

LAYOUT/LAYOUTING COLLAGE OVERCATTING SPACE

TYPOGRAPHY SIZE SPACE LAYOUT/LAYOUTING OVERCUTTING COLLAGE CATEGORY CLASSIFICATION

Based on my brainstorm and on workshops I decided that I will do something which is connected to typography. So, now I should do brainstorm and research based on this theme.

TYPEFACE

TYPE TERMS

ANATOMY: -

ASCENDER DESCENDER BOWL TAIL COUNTER STEM ARM CROSSBAR TERMINAL

SERIF/SANS SERIF FONT FAMILY KEARNING LEADING ALIGNMENT LIGATURE UPPERCASE LOWERCASE TRACKING

- BASELINE - CAP HEIGHT - X-HEIGHT

GENERAL TYPOGRAPHY: _ & @

PUNCTUATION: , . # ? ! () {} [] - ; :

- WIDOW - ORPHAN

I chose ANATOMY because I’m interested in it. I wanted to know more about it.

PRIMARY RESEARCH

GESTALT THEORY

My primary research was connected to Gestalt Theory when we had a workshop based to this theme. Here I decided to use it as a decorative part of my project. I think that it will be suitable for my project.

SECONDARY RESEARCH

THE ANATOMY OF A TYPEFACE

I found as I think all terms of the Anatomy of the typeface and then I decided to anlize works of other designers.

ANALYSIS

FONTSOFCHAOS.COM

I like here a clear layoutting and design. ANALYSIS

VELCKRO ARTWORK

I think that the colours what were used here very attractive and you can not resist to not to look at it. ANALYSIS

MAKE PERRY The same with colours and I like the combination of black&white and colorful pictures.

ANALYSIS

NUMOBAR

As I mentioned before about works of other designers here I see the same. ANALYSIS

WWW.ATIPUS.COM

I think that the layoutting is amazing here. I decided that I will create a book and will try to do smothing similar to it. ANALYSIS

BOOKS I researched a lot of books and stopped my attention on these. I think that they looks very attractive for all.

MESSAGE

THE ANATOMY OF A TYPEFACE

After all reserchs I decided to create a book which will include terms of the Anatomy of a typeface and some of patterns with using of Gestalt Theory. The aim of this idea is to show how the Anatomy of a typeface works and also how it can be used in illustration.

CREATING

PROTOTYPES

Here you can see some of my sketches of prototypes.

CREATING

FINAL CONCEPT

Here what I used to create my outcome Helvetica CY Plain

Dekar Regular

Myriad Pro Regular

Didot Regular / Italic

ABCDEFG HIJKLMN OPQRST UVWXYZ

ABCDEFG HIJKLMN O P Q R ST UVW XY Z

abcdefg hijklmn opqrst uvwxyz

Cambria Italic

Cambria Regular

Charcoal CY Regular

Calisto MT Regular

ABCDEFG HIJKLMN OPQRST UVWXYZ

abcdefg hijklmn opqrst uvwxyz

abcdef g hijklmn opqrst uvwxyz

ABCDEFG HIJKLMN OPQRST UVWXYZ abcdefg hijklmn opqrst uvwxyz

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ZapfinoRegular

a h o u

b c d e f g i j k l m n p q r s t v w x y z

The list of used letters and chosen typefaces.

IMPROVING

FINAL CONCEPT

My final concept looks a little bit messy. So I decided to take away all descriptions and put them on the back side.

FINAL OUTCOME

HOW DOES IT WORK? This book is made from postcards. So, you can use it not only for study but also as a postcard. As I mentioned before, the aim idea is to show how the Anatomy of a typeface works and how it can be used in illustration. Each page includes illustration which made from letters. Each letter has a haghtlighted zone which is has its own meaning. In addition on the back side you can find description of the haghtlighted zone. Moreover, there are information about which letter was used in the illustration and from what typeface it was taken. All zones are classifited by color. Zoneâ&#x20AC;&#x2122;s color coincide with the color of the description.