Home Seller Marketing Plan
www.RealEstateInABQ.com
Linda@RealEstateInABQ.com Coldwell Banker Legacy 10400 Academy NE Suite 100 Albuquerque, New Mexico 87111 Monday, May 6, 13
Linda De Vlieg is an experienced real estate specialist with 18 years of experience in Residential, Luxury Residential and New Home sales. Linda DeVlieg 505-440-7200 Associate broker Cathryn Jones 877-548-3942 x 83 Closing Coordinator •
Professional photography
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Staging specialists
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Sign maintenance crews
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Floorplan rendering specialists
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On-line secure document storage and sharing
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On-line electronic signature specialist
A “team” of professionals all working to get your home sold
Monday, May 6, 13
Linda De Vlieg is an experienced real estate specialist with 18 years of experience in Residential, Luxury Residential and New Home sales. Linda DeVlieg 505-440-7200 Associate broker Cathryn Jones 877-548-3942 x 83 Closing Coordinator •
Professional photography
•
Staging specialists
•
Sign maintenance crews
•
Floorplan rendering specialists
•
On-line secure document storage and sharing
•
On-line electronic signature specialist
Monday, May 6, 13
Exposure Ex-po-sure , ik-spoh-zher – noun 1. Presentation to view, in an open and public manner. 2. Subjecting to the action of influence of something 3. Selling a house with the eTeam in Albuquerque, NM Synonyms: Divulgement, revelation, expose, display. a, plus the team’s combined 25+ years as Albuquerque’s top Realtors, internet marketing, and more. Our goal is to get your home sold for the most money, in the least time, and with the least hassles.
Our mission is to make you a “client for life”. Monday, May 6, 13
Linda DeVlieg Real Estate
Top Real Estate Site For Albuquerque Homes •
• •
One of Coldwell Banker Legacy’s Top Teams Consistently a top team for CBL sales Same office for 15 + years. Other Albuquerque brokers sell on average 3.4 homes a year. Don’t you want the best team selling your home ?
Monday, May 6, 13
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One of Coldwell Banker Legacy’s Top Teams Consistently a top team for CBL sales Same office for 15 + years. Other Albuquerque brokers sell on average 3.4 homes a year. Don’t you want the best team selling your home ?
Monday, May 6, 13
Linda DeVlieg Real Estate
Why Use a Real Estate Team ? •
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Your Doctor doesn't do-it-all • Your Realtor can’t either. Your Broker Should Be Selling • Not doing mounds of paperwork I just came from another home • I’m with you, can I sell their home? Largest transaction you will have • Don’t hire an amateur, hire a TEAM of
ills Answe B y r Ph Pa on Book Appointments e Prescri ption
professionals.
No other “SINGLE” Realtor can compete We have a whole team helping market your home Monday, May 6, 13
Linda DeVlieg Real Estate and Coldwell Banker Legacy Why Coldwell Banker Legacy? Hands down the best marketing company in the state of New Mexico We have more marketing, more networks and more broker education than any other real estate company around!
Coldwell Banker Legacy sells more homes for more money than anyone else. Don’t you want the most money for your home? Monday, May 6, 13
Linda DeVlieg Real Estate Why Coldwell Banker Legacy •
?
Over 500 brokers •
We cover the Albuquerque metro area
•
Higher number homes sold
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Locally owned
•
Our management support teams exceed the standard No other Albuquerque national company sells more per broker. Who Do you Want Selling YOUR home ?
Monday, May 6, 13
Linda DeVlieg Real Estate
Where Do Buyers Come From? • • • • •
In 2003 It Was… 41% from a Realtor 15% from a yard sign 11% from the internet 7% Newspaper
• JUST IN: Now over 92% of buyers look on the internet FIRST!
The “OLD” way of selling homes, in 2003
The following pages differentiate us from most all other Realtors See how we utilize the internet to market your home. Monday, May 6, 13
Linda DeVlieg Real Estate
Pricing Your Home •
Don’t overprice
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Pricing is subjective
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What do buyers think?
Overpricing lowers price
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Causes fewer showings
Will sell for less later
Tarnished image
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Why hasn’t this home sold? Lets shoot them a lowball
Pricing your home where the buyers are is very important THE most important thing you can do in helping us sell your home. Monday, May 6, 13
Linda DeVlieg Real Estate
Color Flyers Only •
Buyers remember them •
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M A
Makes buyers call us
We replace as needed •
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E L P
Makes the phone ring •
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Many pictures inside and out
Just call us if you run low
S
Includes decision making information for the buyer
Color flyers make ALL the difference. Don’t let some agent convince you an MLS sheet or B/W flyer is OK Monday, May 6, 13
Linda DeVlieg Real Estate
“On Call” Cell Phone •
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Only answered by Linda's office •
After hours goes to team cell
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Agents who don’t know
Website on sign too •
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Buyers can see a virtual tour
Every day 8am – 8pm •
Your home is top of mind
ALL calls on your home go ONLY to members of our team. Don’t let calls go to the company up desk, they don’t know the house Monday, May 6, 13
Linda DeVlieg Real Estate
Award Winning Web Site
Go ahead, go to Google and search for “Albuquerque Real Estate” You want and need this kind of exposure, don’t settle for 2nd best. Monday, May 6, 13
Linda DeVlieg Real Estate
Award Winning Web Site Many brokers will talk about their websites, most of them have a ‘website’…but do buyers find those sites? There’s only a few chances to be Number One in Google, and this site has been there for years – for the keywords that are highest ranked – “Albuquerque Real Estate…” Any other kind of website is just an electronic business card. If it can’t be found, it can’t be seen. And don’t settle for sites that use PAY PER CLICK….there’s no guarantee those will show up every day in the same placement in Google or other search engines…
Go ahead, go to Google and search for “Albuquerque Real Estate” You want and need this kind of exposure, don’t settle for 2nd best. Monday, May 6, 13
Linda DeVlieg Real Estate
We’re Also On These Search Engines These additional search engines will generate interest in your property! We post in as many search engines as possible •
Using popular search terms
We’re on over 30 sites •
Most agents are on one
We don’t just put your home on 3-5 sites like most Realtors We put your home on over 30 sites so your home can be found Monday, May 6, 13
Linda DeVlieg Real Estate
YouTube Videos
You MUST be on YouTube to be seen. Don’t let any broker talk you out of it, its where the buyers are now Monday, May 6, 13
Linda DeVlieg Real Estate
www.Realtor.com •
#1 Home Search Site •
82% of ALL home buyers go here to search for homes.
Only a few of Albuquerque’s Realtors enhance their listings on this number one home search site Don’t you want your home enhanced on the #1 home site buyers use?
No other Albuquerque Realtor markets as much on USA’s #1 home site. Don’t you want YOUR home enhanced and advertised here? Monday, May 6, 13
Linda DeVlieg Real Estate
Cell Phone Viewable Your Home is Viewable On a Web Enabled Phone That’s right, buyers can pull up in front of your home and see the entire listing on their cell phone. They can save for later, forward to others and most importantly revisit the house later.
YOUR house will be the one everyone notices as they drive down the street Monday, May 6, 13
Linda DeVlieg Real Estate
We Have Lots of Buyers •
Our sites attract buyers • Over 4,000 unique visitors
monthly
•
•
Blast email capability • I send your home to all Active buyers • Looking right now
We own several clever domain names which aggregate buyers. We have over 4,000 buyers who will know about your home first. Monday, May 6, 13
Linda DeVlieg Real Estate
Other Top Realtors •
3700 Realtors® in Albuquerque •
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Blast email capability •
•
Only 300 of those are Active top producing brokers I send your home to all top Realtors in the area BEFORE it goes in the MLS. These are the agents who have buyers
Active buyers •
They are the crème de la crème and like me, always have lots of buyers looking for a home.
The top 7% of Albuquerque Realtors who sell 93% of the homes We email your home to these agents immediately Monday, May 6, 13
Linda DeVlieg Real Estate
Showing Your Home •
We know who shows it •
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Secure GE/Supra keypad •
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Updated instantaneously
Pre-set hours on box •
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We instantly get feedback
During the day or 24hrs
What do the buyers think? •
We survey showing agent
We read each & every showing and follow up. Know what active buyers think of your home and it’s price Monday, May 6, 13
Linda DeVlieg Real Estate
What Do Buyers Think? •
What did the buyer think? • • •
We survey the Brokers By eMail and Phone I can blast email price change
We survey Realtors who show your home. Results are sent to you instantly and in detail with a graph by email. Monday, May 6, 13
Linda DeVlieg Real Estate
Certified Residential Specialist •
40,000 of 2,000,000 •
•
Extra education •
•
We invest in our clients
Only the top 4% •
•
Only the best
Only the best are CRS
Networking with others •
With other top Realtors
No, I didn’t “need” to take it. But it shows I went the extra mile with education to stay on top of the real estate sales process. Monday, May 6, 13
Linda DeVlieg Real Estate
Certified Previews Specialist •
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Previews trained for optimized advertising of your luxury home Networked with the top Previews brokers •
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www.ColdwellBankerPreviews.com
A leader in luxury real estate. Premium properties for premium clients since 1933.
Monday, May 6, 13
Linda DeVlieg, Associate Broker
Certified Previews Specialist
Monday, May 6, 13
Linda DeVlieg Real Estate
Certified Previews Specialist A Track Record of Experience ~ Unmatched Resources Global Network Comprehensive Internet Marketing Exceptional Advertising ~ Luxury Home Experience Point of Difference Local Marketing Expertise ~ The Previews速 Professional Advantage
Monday, May 6, 13
The eTeam Real Estate Group
Certified Previews Specialist GLOBAL NETWORK Powerful International Connections •Coldwell Banker Previews International® has an unparalleled network referral system to generate buyer contacts from around the globe. • Previews® Property Specialists are connected across the globe through Previews e-Directory a state-of-the-art communication tool. • CartusSM, a sister-company, is a leader in relocation services and moves employees into and out of more than 160 countries around the world. Monday, May 6, 13
Linda DeVlieg Real Estate Yourself…
Your Lender…
Your home as seen by…
Your Buyer…
Monday, May 6, 13
Your Appraiser…
Your Tax Assessor!
Linda DeVlieg Real Estate
Across the Nation
Monday, May 6, 13
We work with the major employers who are relocating their corporate transferees to our area through the relocation companies in this chart.
Linda DeVlieg Real Estate The Welcome Home Magazine • Your house in color, in every issue until it is sold • Organized by area and price • Distributed to over 400 locations area wide • Available at the Cottonwood Mall Interactive Office • It’s FREE!
Monday, May 6, 13
Linda DeVlieg Real Estate
In Conclusion Please allow me to place this sign in your front yard. Our service is our guarantee, we enjoy what we do and we’ll get your home SOLD!
Monday, May 6, 13
So, in summary – don’t settle for a broker who doesn’t have ALL of the resources to get your home sold –
www.RealEstateInABQ.com
Linda@RealEstateInABQ.com Coldwell Banker Legacy Albuquerque, New Mexico Monday, May 6, 13