Marketing Proposal

L egacy

COLDWELL BANKER LEGACY SELLER SERVICES PROPOSAL

I have two goals today: • to find out what you want.

• to tell you what I'm going to do for you to sell you house.

Your Needs and Expectations

COLDWELL BANKER LEGACY

1.

Why did you choose me to interview for managing the sale of your home?

____________________________________________________________________________

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Are you interviewing other brokers? ____________________________________________

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What are the three most important qualities you expect in a broker?

A. __________________________________________________________________________

B. __________________________________________________________________________

C. __________________________________________________________________________

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Why are you selling your home? _______________________________________________

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Tell me what your greatest concerns are. _________________________________________

____________________________________________________________________________

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How soon do you need to sell your home? _______________________________________

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How many showings per month do you expect? __________________________________

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What could I do that would make you angry or upset? _____________________________

____________________________________________________________________________

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What features attracted you to this home when you bought it?

A. __________________________________________________________________________

B. __________________________________________________________________________

C. __________________________________________________________________________

Seller Services Proposal

COLDWELL BANKER LEGACY

Our Primary Objectives

We Have Two Objectives 1. To receive an acceptable offer from a qualified buyer.

2.

To make the transaction as easy as possible for you.

In order to get the best offer, we must do three critical things: STAGE IT!

Prepare your home for presentation to the market. The better it looks, the better your chances of getting top market value.

PRICE IT!

Develop a pricing strategy that captures the interest of prospective buyers.

MARKET IT!

Expose your property to the greatest number of potential buyers.

It takes all three to sell a home!

Seller Services Proposal

Preparing Your Home

COLDWELL BANKER LEGACY

Establishing the right first impression is critical to getting the best offer!

Ü You can dramatically increase the saleability of your property by implementing our staging recommendations. Ü REMEMBER, your house has a different role when you are selling it than when you are living in it.

It's fairly simple. HERE'S HOW: Ü Follow the Rule of 3's. (No more than 3 items on any surface. Example: blender, knife holder, toaster, plant.) Ü Tired and peeling paint gets repainted... inside and out. Ü Odors are identified and removed. Ü Clutter gets removed, inside and out. Ü In short...Small details make BIG statements about the perceived condition of your property. An unattended lawn, worn carpet or simply an odor, may create an overall feeling that the property has not been cared for.

Seller Services Proposal

COLDWELL BANKER LEGACY

The Transaction

The "dynamics" of a real estate transaction

WE CONTROL

YOU CONTROL

1. The marketing . Communication with you and our buyers

1. Pricing strategy . The condition of your home

Outside OUR Control

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1.

What a buyer will offer OR pay for your home.

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The number of buyers in the market at any time.

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A buyer's lender.

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The amount of competition for your home.

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The Buyer's Broker.

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The interest rates.

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The economy.

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The inspectors.

Seller Services Proposal

MLS Is a Database Not a Marketing Tool

COLDWELL BANKER LEGACY

Why isn't MLS enough?

1. Buyers aren't always clear on what they want – what they buy vs. what they tell the broker they are looking for are often two different things. . The average buyer looks at somewhere between 5 and 15 houses before they pick one. For example, if there are 30 homes competing for showings, they might not even see yours if they depend solely on their broker. . Realtors pick the houses to show their buyers through their own eyes and filters.

Marketing gives the buyers the power to find the houses they want to see.

IF IT ISN'T MARKETED, THEY CAN'T FIND IT!

Seller Services Proposal

COLDWELL BANKER LEGACY

The System

The System Our marketing program is a carefully designed system to make sure that any buyer who might have an interest in your house can find it.

How Do We Do That?

1.

A dominating multiple presence on the web.

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High resolution photos and videos representing your home.

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The finest real estate magazine in New Mexico.

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The best national name in the business.

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More signs to generate inquiries.

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A huge local presence with seven offices and 600+ brokers.

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The fastest response and best training to help the customer when they do respond to our ads for your home.

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Representing Cartus, the number one Relocation Company in America, as well as numerous other major national relocation companies, to bring in out-of-town buyers.

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The top luxury marketing program in the United States, Previews International.

Seller Services Proposal

COLDWELL BANKER LEGACY

The POWER of a Great Team and Great Tools

Would you rather...

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go fishing with one fishing line?

OR...with many fishing lines?

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All consumers don't look in just one place. A home has to be placed in various media to ensure maximum exposure.

When you hire me, you are hiring 600+ of the best Real Estate brokers in New Mexico, with the best tools in the market!

Seller Services Proposal

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COLDWELL BANKER LEGACY

Effective Marketing

The Quality of a Website Creates Its Success •

90% of consumers are going to the web first to shop for houses!

•

Over 40,000 people look at our website per month!

ColdwellBankerLegacy.com • All MLS listings are updated every 30 minutes.

• "Fly Over" a satellite map and view properties where they are located.

• Get community information and area descriptions.

• Get current market data.

• Use our Concierge service with a list of reputable contractors.

• View Open House times and maps.

• See our Property Showcase with high resolution photos.

• Enjoy Virtual Tours.

Seller Services Proposal

Efffective Marketing

COLDWELL BANKER LEGACY

Nobody presents your home on the internet the way we do.

Buyers are drawn to our website and they stay to view the high resolution photos and Virtual Tours Hybrid and satellite map accessibility!

High Resolution Property Showcase and Virtual Tours

Your home will be featured on Coldwell Banker Legacy's YouTube Channel 10

Seller Services Proposal

COLDWELL BANKER LEGACY

Effective Marketing

Coldwell Banker Legacy exposes your home to the most buyers on the internet

Anyone can put your home "On the Internet." Coldwell Banker Legacy places your home on the most popular real estate sites on the web.

90% of home buyers will use the internet to search for a home.

Coldwell Banker Legacy makes sure they can find yours.

ColdwellBankerLegacy.com

REALTOR.com

ColdwellBanker.com

realestate.Yahoo.com

ColdwellBankerPreviews.com*

trulia.com

ABQrealtors.com

OpenHouse.com*

base.Google.com

RiverHomesUSA.com*

realestate.AOL.com

circlepix.com*

FrontDoor.com

Zillow.com

LandAndFarm.com*

Cyberhomes.com

YouTube.com

Homes.com *where applicable

Seller Services Proposal

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COLDWELL BANKER LEGACY

Effective Marketing

An unanswered inquiry is a lost sale for your house!

Have you ever been frustrated about an inquiry you made on the web not being answered?

We have solved the problem!

When a consumer inquires on the web about a property, our broker is notified instantly. They don't have to be at their computer.

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Seller Services Proposal

COLDWELL BANKER LEGACY

Effective Marketing

You don't have to worry whether your home will be advertised in color every month.

It will be in every issue of Welcome Home until it sells.

W

ELCOME HOME THE ULTIMATE NEW MEXICO REAL ESTATE MAGAZINE

Compare Welcome Home to the other real estate magazines.

It is ingeniously organized by area and price with gorgeous photos and no elaborate broker advertising...simply homes for sale.

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New Mexico’s largest full-color FREE real estate magazine

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Distributed to over 400 locations area wide

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35,000 copies per issue

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Organized by area and price... the way buyers use it Seller Services Proposal

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COLDWELL BANKER LEGACY

Effective Marketing

ONLY Coldwell Banker Legacy holds your house open at the mall Of course people don't go to the mall to buy homes!

They do go to shop and they do end up shopping for homes... with us!!

THE RESULT: We sell a home "EVERY OTHER DAY" to people we meet at the mall.

Mortgage Information Welcome Home Magazine Online Search Assistance

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Seller Services Proposal

COLDWELL BANKER LEGACY

Benefits of Brand Recognition

Brand Awareness!

How does that help you?

People tend to do business with familiar brands.

Coldwell Banker has a 100-year history with 96% Brand Awareness Coldwell Banker Nationally Since 1906 The ancestors of Legacy in New Mexico Since 1955

We work with all of the major employers who are relocating their corporate transferees to our area.

Relocation

The MI Group Hewitt 3% Paragons 2% Altair 2% 3% GMAC 4% Royal Lepage Relo Services 5%

Cartus 31%

Graebel Relocation 6% Weichert Relocation Source, Inc. 7% Crown Relocations 11%

Sirva, Inc. 7% Primary Relocation 9%

Prudential 10%

Need something fixed at your home?

Go to ColdwellBankerLegacy.com Click on Coldwell Banker Concierge Home Services.

Seller Services Proposal

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Effective Marketing

COLDWELL BANKER LEGACY

We’ll show your home to more buyers than anyone else!

Ü ColdwellBankerLegacy.com 37,000 visitors/month* Ü ColdwellBanker.com 2.5 million visitors/month** Ü Coldwell Banker Legacy Signs 2,500/month Ü Welcome Home Magazine 35,000 per issue Ü Mall 28,000 visitors/day

Potential buyers introduced to your listing by the marketing tools of Coldwell Banker Legacy * Where To Live Web Reporting ** Web Trends

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Seller Services Proposal

COLDWELL BANKER LEGACY

Effective Marketing

To recap, here is what we are going to do to sell your home...

MORE top brokers MORE sales MORE marketing resources

the POWER to sell Seller Services Proposal

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COLDWELL BANKER LEGACY

Dependable, Consistent Results

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In every type of market, the best plan of action is the proven one. You can always trust in a company with a superior track record.

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Coldwell Banker Legacy closed more homes in the Albuquerque area than our next 6 competitors combined.

2008 CLOSED SALES OF SINGLE FAMILY HOMES

All information based on data supplied by the SWMLS. Includes Closed Single Family Transactions January 1, 2008 through December 31, 2008. Data accuracy cannot be guaranteed and may not reflect all real estate activity in the market.

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Seller Services Proposal

COLDWELL BANKER LEGACY

The Finest Luxury Marketing Resource

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Coldwell Banker Legacy

Exceptional properties require exceptional marketing and exposure.

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Coldwell Banker Legacy's Previews Program brought more buyers to the luxury market in 2008 than our next six competitors combined!

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Information based on data supplied by the SWMLS. Includes Closed Single Family Transactions over $500,000, January 1, 2008 through December 31, 2008.

Data accuracy cannot be guaranteed and may not reflect all real estate activity in the market.

Seller Services Proposal

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COLDWELL BANKER LEGACY

Important Details

Let's figure out a pricing strategy to get your home sold.

FIRST SECOND

The broker doesn't pick the final selling price The seller doesn't pick the final selling price

Who does?

1.

The appraiser

NO

2.

The neighbor

NO

3.

Your friend

NO

4.

The buyer

YES

You can either accept or reject market value, you just don't get to set it.

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Seller Services Proposal

COLDWELL BANKER LEGACY

Creating a Successful Pricing Strategy

1. Tell me again, how soon do you need to sell your home? _____________________ _____________________________________________________________________ 2. How many homes are you competing with? ________________________________ 3. How many competing homes are currently under contract? __________________ 4. At what price would you like to start? ____________________________________ 5. How long would you like to wait before we implement a price adjustment? _____________________________________________________________________

No amount of marketing can overcome a non-market price.

Seller Services Proposal

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COLDWELL BANKER LEGACY

What to Expect

THE PROCESS Pick Coldwell Banker Legacy and ME as your listing broker!

Prepare your home for sale

Develop a pricing strategy

Place your home on the market Place ad in Welcome Home Magazine

Write MLS & Website comments

Place calls to prospects

Place appropriate signs

Promote home on multiple Real Estate websites

Schedule Open House if appropriate

Submit info to CB Legacy Mall Locations

Receive an acceptable offer!

Open Escrow

Order inspections

Monitor loan process

Monitor title process

Negotiate repairs; help with loan and title problems as necessary

Complete necessary paperwork; keep tension and anxiety under control (if possible)!

CLOSE! 22

Seller Services Proposal

Watch appraisal

COLDWELL BANKER LEGACY

Very Important

What to Expect – What to Do 1.

Our staging recommendations will really make a difference.

2.

Even mild tobacco or pet odors can prevent a sale.

3.

The listing broker rarely shows or sells your home.

4.

Inspections – the process is tedious, nit-picky, even irritating, but necessary.

5.

Sometimes you won’t have a showing for weeks.

6.

You will not get your money at closing.

7.

Please tell me when you leave town.

8.

Please call me after every showing.

9.

You really, really need a lock box.

10. Open Houses – they are primarily for the benefit of the broker, not the seller.

11. Don’t turn off your utilities before closing.

12. Leave your lights on for showing and leave your curtains open.

Seller Services Proposal

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COLDWELL BANKER LEGACY

Seller Services Proposal

ACADEMY EAST OFFICE 10400 Academy Rd., NE Albuquerque, NM 87111 (505) 293-3700

EAST MOUNTAIN OFFICE 12042 North Highway 14 Cedar Crest, NM 87008 (505) 281-0000

ACADEMY WEST OFFICE 6767 Academy Rd., NE Albuquerque, NM 87109 (505) 828-1000

LOS LUNAS OFFICE 1775 Main Street SE Los Lunas, NM 87031 (505) 865-5500

COTTONWOOD OFFICE 10300 Cottonwood Park, NW Albuquerque, NM 87114 (505) 898-2700

PASEO DEL NORTE OFFICE 8200 Carmel Avenue, NE, Suite 103 Albuquerque, NM 87122 (505) 292-8900

RIO RANCHO OFFICE 500 Unser Blvd., SE Rio Rancho, NM 87124 (505) 892-1000