Unit 1
Outcome 3 – Visual communication design in context
Design is an opportunity to continue telling the story, not just to sum everything up.
Tate Linden
Why are you doing this?
What you need to do
To be able to identify key design styles/ designers.
TASK 1 You are to: 1. Select a designer. Key designers are listed on the following page or choose a 19th or 20th century Designer whose work inspires you. 2. Prepare an annotated report (template attached). TASK 2 3. Create a page that has been lost from the designer’s sketchbook. TASK 3 4. Present your report to the class TASK 5 5. Compare one contemporary and one historical example of design.
To learn about the factors that influence design: • • • • •
social and cultural factors religion, community values and politics technology, economics and environmental considerations materials, methods, materials
To identify connections between past and contemporary design
Submit 1. Annotated report about your chosen designer. 2. ‘Lost page’ from the designer’s sketchbook 3. Comparison of one contemporary and one historical example of design
DUE: Presentations will begin FRIDAY 22nd March Reports and ‘Lost page’ due TUESDAY 26th March Comparison: WEDNESDAY 27th March
19th & 20th century design and designers Choose a designer Arts and Crafts movement 1850 – 1914 William Morris Charles Rennie- Mackintosh Frank Lloyd Wright
Art Deco 1920 -1939 William Van Alen
Art Nouveau 1880 -1910 Aubrey Beardsley Henri Toulouse-Lautrec Futurism 1909 – 1930
Organic design and Biomorphism 1930 -1960 Frank Lloyd Wright Alvar Aalto Ray and Charles Eames Eero Saarinen
De Stijl 1917 – 1931 Gerrit Reitveld Piet Mondrian
Streamlining 1930 -1960 Norman Bel Geddes Raymond Loewy
Bauhaus 1919 – 1933 Walter Gropius Ludwig Meis van der Rohe Marcel Breuer
Pop 1958 -1972 Eero Aarnio Mary Quant Arne Jacobson Post Modernism 1978 –present Alessi Marc Newson Philippe Stark Vivienne Westwood
Laslo Moholy-Nagy International style 1920 – 1980 Le Corbusier Charles and Ray Eames Eero Saarinen Coco Chanel
Memphis 1981 -1988 Ettore Sottsas Gaetano Pesce's Eero Aarnio
Complete the Annotated report using this template Your name: Name of designer
List 10 vital facts about the designer
Print out and submit Collect at least 5 examples of the designer’s work ( paste pictures here) Detail when it was made/ built What materials have been used and why?
Describe the style /period to which the Designer belonged
List 5 vital facts about the style During the stylistic period name two world events that occurred. What changed due to these events?
Identify a social change. Explain.
What did the designer do that had not been done before? What/ who influenced the need for the design? What five things would you ask the designer if you could? How can their influence be seen in another design period?
You need to you at least 3 sources of information (References). List your references (at least one reference should be a book, not a website) Reference 1: Reference 2:Reference 3:
BIBLIOGRAPHIES AND REFERENCES A bibliography is a list at the end of an essay, project or piece of research which acknowledges books, periodical articles, etc. used in the preparation of that work. It should include everything that has been cited in the text and also background reading. The entries are in one alphabetical sequence. The second line of any entry (if any) is indented to highlight the alphabetical order. Single space the lines within the citation, double space the citations. In general the following information is included for each citation: – author's surname and initials or given name – year of publication – title of publication (in italics or underlined if italics is not possible) – edition, if applicable – editor, reviser, compiler or translator, if other than the author – publisher – place of publication – page number or numbers, if applicable Cont. next page ä ELTHAM HIGH SCHOOL (xi) The following are examples of citations for a book, periodical, an article in an encyclopedia and a website. Johnston, Hugh 1966, Facts on nuclear waste, 3rd edn, Gloucester Press, London. Wood, T.R. 1987, 'A cure for quacks', New Scientist, vol. 159, no. 248, pp. 29-32. 'Cancer', in World Book Encyclopedia 1996, Sydney, World Book, vol. 4., p. 236. 'Schools Now' (Internet) 2006, sofweb at URL:http:// @sofweb.vic.edu.au/index, html, version current at 1/2/13. References identify material in a work which is not necessarily of the student's own making. The source of the material which originally appeared in another work must be acknowledged and should contain as much detail as will enable the reader to locate the source if required. Two commonly used systems for identifying references are the Harvard system and the Footnote system. It does not matter which referencing system is used as long as it is applied consistently within one piece of work.
DESCRIPTORS: UNIT 1 Outcome 3 – Visual communication design in context Criteria Very low Low Medium Reads as if only One to two Used 3 references Ability to research one reference references listed. including the widely and internet and independently (with used. Missing references. books provided. references listed)
Ability to identify key points
Details about the Designer’s life are recognised.
Most information is about the Designer’s personal life. Some points about Designer’s style identified.
Contains relevant and irrelevant information about the Designer’s style and influences. Key points are mainly biographical.
Ability to interpret and synthesize information
Designer’s context and style identified. Links to other designers and styles not explored.
Some understanding of the designer in historical context. Links to other designers and styles suggested.
General understanding of the role and significance the designer in history. Links to other designers and styles mentioned.
Authentic lost page
‘Lost’ page can be identified as from a designer’s diary. Difficulty identifying which designer.
'Lost’ page reproduces existing designs.
‘Lost’ page imitates existing examples of the Designer’s style.
Effective written, oral and visual presentation
Presentation is incomplete
Presentation is partially complete. Text may be difficult to read.
Presentation uses expected format and images
1 – 14 marks
15 -22 marks
23 -30 marks
MARKS
High
Very high
At least 3 references are from a range of sources; books, internet, reference material and are in alphabetical order. Information is relevant and presented clearly. Links are made to the time in which the Designer worked.
At least 3 references from a variety of sources: books, magazines, internet, reference material, video, DVD and are in alphabetical order.
Responses bring information and a broader knowledge of design together. Understanding of The designer’s role and significance shown. Designer’s style has been captured. ‘Lost’ page shows creative observation of the Designer’s style. Design of the presentation makes Information easy to read; the images and text support each other
31 -38 marks
Information is comprehensive and relevant. Presented in a clear and precise manner. Perceptive links made to Designer’s context and influences. Insightful understanding of the role and significance of the designer in history. Responses demonstrate a deep understanding of Design. Designer’s style has been captured. ‘Lost’ page shows creative and critical observation of the Designer’s style. Annotations explain thinking. Highly creative presentation of research and inspirational images. Research is a delight to read.
39 – 50 marks